Nofollow Tag Guidelines

NoFollow Tag Guidelines

Please Note: Ebuzzing will only work with bloggers who implement NoFollow tags in all sponsored content As clearly stated in our organization’s Code of Conduct it is mandatory for all Ebuzzing sponsored articles to include a NoFollow tag. By signing Ebuzzing’s Code of Conduct bloggers agree to comply with this rule.

Unfortunately there have been isolated incidents where a bloggers has failed to implement a NoFollow tag, in spite of the agreement in place.

This document aims to help bloggers recognize the importance of NoFollow tag implementation.

Linking is a very important part of search engine optimization strategy. Correct use of a NoFollow tag is crucial since failure to use a NoFollow tag when necessary can negatively affect search engine ranking.

What is a NoFollow tag?

A NoFollow tag is a basic piece of HTML, typed as rel=”nofollow” and appended to a hyperlink. Adding a NoFollow tag to a link will make it a NoFollow link.

What role does a NoFollow tag play?

NoFollow tags tell search engines to not acknowledge a page and instructs the search engine to not follow (i.e. crawl) any outgoing links on the page.

What does a NoFollow tag look like?

For example, the following URL on another site’s page allows search engines to visit the Ebuzzing website and count it towards SEO ranking: <a href=” http://social.ebuzzing.co.uk/” title=”Social Ebuzzing”>Visit Ebuzzing Social </a> Here’s the same hyperlink, now including a NoFollow tag (highlighted in red): <a href=” http://social.ebuzzing.co.uk/” title=”Ebuzzing Social” rel=”nofollow”>Visit Ebuzzing Social </a>

How to check if a NoFollow tag is in place?

If you are using Mozilla Firefox or Google Chrome you can check if a NoFollow tag is in place by right clicking the link and selecting “Inspect Element” in the menu. At the bottom of the page you will see a window, where a highlighted complete html code of the selected link can be seen. The NoFollow tag should be the part of this code.

Why is it necessary to put NoFollow tags in links used in Sponsored Content?

The inclusion of a NoFollow tag instructs search engines not to visit the site or attribute credit which may boost the ranking of the destination site based on the link.

NoFollow tags must always be used for links placed in Ebuzzing Sponsored Content, so they cannot be used for SEO benefit. It is important to remember that Google penalises sites that have “paid for” inbound links.

Therefore under no circumstances should Ebuzzing articles be published with missing NoFollow tags.

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