SPOTLIGHT ON SOCIAL VIDEO: NOVEMBER 2013
SECTOR ANALYSIS
18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
3%
Technology
4%
18%
Media Entertainment
4%
Retail Automotive
4%
Technology produced the most videos Media performs well due to new film releases Retail produces 6% due to Christmas adverts
Beverages
4%
Services
15%
5%
Health & Beauty Finance
6%
Games
7%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN OCTOBER 2013
Sport
17,151 VIDEOS PUBLISHED
AUTOMOTIVE TAKES 21% TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
3%
Automotive
5%
21%
Technology Luxury
5%
Automotive comes top thanks to Vovo Trucks’ incredible video Retail views are surprisingly low compared to the time of year
Beverages
5%
Entertainment
Luxury goods take 11% of views in the lead up to Christmas
Games
5%
Sport
17%
7%
Internet Retail
8%
11%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN OCTOBER 2013
Media Travel
415 million views tracked
31% OF FACEBOOK INTERACTIONS WERE FROM AUTOMOTIVE BRANDS SHARE OF FACEBOOK INTERACTIONS
35.0%
31.4%
30.0% 25.0% 20.0% 15.0%
15.0%
12.6%
10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
11.2% 5.3%
3.6%
3.2%
2.5%
2.5%
2.4%
2.4%
THE AVERAGE INTERACTION RATE WAS 2.6% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
9.0%
8.3%
8.0% 7.0% 6.0%
6.2%
5.9%
5.0% 4.0% 3.0% 2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
5.7% 4.6%
3.9%
3.8%
3.7% 2.6%
2.6%
2.5%
2.0%
THE AVERAGE VIDEO LENGTH WAS 4 MINUTES LENGTH (SECONDS)
1200
1011 1000 800
758
600 400
379
200 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
336
269
256
255
226
222
207
206
200
BRAND ANALYSIS
2.3% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
2.5%
2.3%
2.0%
1.5% 1.5%
1.4%
1.0% 0.5% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
1.2%
1.1%
1.0%
0.9%
0.9%
0.9%
0.9%
0.9%
VOLVO TRUCKS TAKES 16% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
18.0% 16.0%
15.8%
14.0% 12.0% 10.0%
8.4%
8.0%
5.1%
6.0%
4.5%
4.0%
3.4%
3.2%
2.6%
2.6%
2.2%
2.1%
2.0%
Disney
Foot Locker
Red Bull
2.0% 0.0%
Volvo Trucks
Louis Vuitton
Sony
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Nespresso Microsoft Samsung John Lewis
VOLVO TAKES IMPRESSIVE 27% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
30.0%
26.5%
25.0% 20.0% 15.0%
8.7%
10.0%
4.8%
5.0%
3.4%
2.9%
Sony
GoPro
2.7%
2.4%
2.3%
2.2%
2.0%
1.7%
0.0%
Volvo Trucks
John Lewis Paramount
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Microsoft Samsung
Disney
Red Bull Coca Cola
LAND ROVER HITS 88% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
100.0% 90.0%
88.4%
80.0% 70.0%
62.2%
60.0% 50.0%
35.5%
40.0%
27.9%
30.0%
26.6%
21.4%
20.4%
20.0%
18.0%
17.3%
17.1%
Alexander McQueen
Nu Skin
Hallmark
Chanel
Burberry
Warner Bros
20.0% 10.0% 0.0%
Land Rover
Pepsi
Aston Martin
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Air Malta
Qatar Airways
VOLVO TRUCKS TOP NOVEMBER’S VIDEO BUZZ CHART TOP RANKED VIDEOS NOVEMBER 2013 RANK
BRAND
SECTOR
TITLE
VIEWS
1
VOLVO TRUCKS
AUTOMOTIVE
VOLVO TRUCKS: THE EPIC SPLIT. VAN DAMME
55,987,327
2
LOUIS VUITTON
LUXURY
LOUIS VUITTON: L’INVITATION AU VOYAGE FEAT. DAVID BOWIE AND ARIZONA MUSE
31,312,727
3
JOHN LEWIS
RETAIL
THE BEAR & THE HARE
9,078,237
4
FOOT LOCKER
RETAIL
FOOT LOCKER’S WEEK OF GREATNESS 2013 – ALL IS RIGHT
5,909,820
5
WARNER BROS
ENTERTAINMENT
THE HOBBIT: THE DESOLATION OF SMAUG
5,193,867
6
TECHNOLOGY
GOOGLE NEXUS: FEAR LESS
4,514,412
7
SAMSUNG
TECHNOLOGY
MESSI JOINS AS CAPTAIN OF #GALAXY11
4,502,061
8
YOUTUBE
INTERNET
THE FIRST EVER YOUTUBE MUSIC AWARDS
3,3703,030
9
SAMSUNG
TECHNOLOGY
ALIENS MAKE FIRST CONTACT BECKENBAUER
3,624,860
10
VOLVO TRUCKS
AUTOMOTIVE
TEASER LIVE TEST 6
3,586,534
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
With a massive 55 million views, Van Damme and Volvo Trucks’ epic split dominated November
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO