SPOTLIGHT ON SOCIAL VIDEO: OCTOBER 2013
SECTOR ANALYSIS
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
Technology
5%
19%
Media Entertainment
5%
Retail
Technology produced the most videos Media performs well due to new film releases Games bolstered by Rovio
Games
5%
Services
5%
14% 6%
Finance Automotive Health & Beauty
6%
10%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN OCTOBER 2013
Sport Beverages
15,033 VIDEOS PUBLISHED
TECHNOLOGY HAD 26% OF TOTAL SHARE OF VIEWS SHARE OF NUMBER OF
3%
3%2%
Technology Internet
5% 26%
5%
Games
Technology triumphs thanks tom GoPro, Google & Samsung Games takes 11% share of views despite only prodcing 6% of videos
Beverages Entertainment
6%
Internet takes second place due to Google’s YouTube campaign
Automot
7%
Travel
IN OCTOBER 2013
Media
17%
8% 11%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sport Health & Beauty Finance
364 million views tracked
31% OF FACEBOOK INTERACTIONS WERE FROM INTERNET BRANDS SHARE OF FACEBOOK INTERACTIONS
35.0%
31.3%
30.0% 25.0%
21.5%
20.0% 15.0% 10.0%
9.4%
5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
8.4%
7.1% 3.9%
3.3%
2.7%
2.6%
2.5%
1.9%
THE AVERAGE INTERACTION RATE WAS 2.3% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
9.0% 8.0% 7.0% 6.0%
7.7% 6.1% 5.0%
5.0% 4.0% 3.0% 2.0% 1.0% 0.0%
Source: Ebuzzing Social Video Chart, February 2013
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
3.4%
3.0%
2.9%
2.8%
2.4%
2.4%
2.4%
2.3%
2.3%
THE AVERAGE VIDEO LENGTH WAS 4 MINUTES LENGTH (SECONDS)
600 500
483
400 300
213
208
200 100 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
198
184
167
158
150
148
144
143
132
BRAND ANALYSIS
3% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
3.5% 3.0% 2.5%
2.9% 2.0%
2.0% 1.5%
1.3%
1.0% 0.5% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
0.9%
0.8%
GOOGLE TAKES 18% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
20.0% 18.0%
17.6%
16.0% 14.0% 12.0% 10.0%
8.6%
8.0% 6.0%
4.3%
4.1%
4.0%
4.0%
3.1%
2.6%
2.6%
2.2%
2.1%
2.0%
Rovio
Microsoft
KLM
Nike
2.0% 0.0%
GoPro
Samsung
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sony
Red Bull Electronic Activision Arts
GOOGLE TAKES 37% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
40.0%
36.5%
35.0% 30.0% 25.0% 20.0%
14.3%
15.0% 10.0%
4.2%
5.0%
3.6%
3.5%
1.7%
1.7%
1.6%
1.6%
Nike
Honda
Bwin
1.5%
1.5%
0.0%
GoPro
Sony
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Pepsi
Red Bull Microsoft
Porsche Paramount
BOEING HAS HIGHEST FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
50.0%
45.0%
45.0%
44.1%
41.0%
40.0% 35.0%
29.7%
30.0%
27.1%
25.0%
21.0%
20.4%
20.1%
20.0% 15.0%
12.0%
11.6%
Cow & Gate
Volvic
10.0%
9.6%
5.0% 0.0%
Boeing
Puma
Qatar Elie Saab Pantene Airways
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Hallmark
Chanel
Tom Ford
Babyliss
SAMSUNG TOP OCTOBER’S VIDEO BUZZ CHART TOP RANKED VIDEOS OCTOBER 2013 RANK
BRAND
SECTOR
TITLE
VIEWS
1
GoPro
Technology
Smaller, lighter, mightier still
11,211,320
2
GoPro
Technology
Backflip over 72ft canyon
10,750,433
3
Internet
Announcing the first-ever YouTube music awards
7,869,207
4
Internet
Get ready for the YouTube music awards
7,476,982
5
Time Warner
Entertainment
The Hobbit: The desolation of Smaug
7,07,1873
6
Sony
Games
Playstation 4, Perfect Day
5,511,817
7
Samsung
Technology
Roll effect on Galaxy Round
5,481,509
8
Rovio
Games
Angry Birds Go!
5,434,901
9
Red Bull
Beverages
Red Bull Stratos
4,523,189
10
Pepsi Max
Beverages
Pepsi Max and Kyrie Irving present ‘Uncle Drew’
3,334,020
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
With over 11 million views GoPro took the top spots. The first ad features slick, edited footage while the second offers a first hand biking experience.
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO