October's Spotlight on Social Video

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SPOTLIGHT ON SOCIAL VIDEO: OCTOBER 2013


SECTOR ANALYSIS


19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

Technology

5%

19%

Media Entertainment

5%

Retail

Technology produced the most videos Media performs well due to new film releases Games bolstered by Rovio

Games

5%

Services

5%

14% 6%

Finance Automotive Health & Beauty

6%

10%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN OCTOBER 2013

Sport Beverages

15,033 VIDEOS PUBLISHED


TECHNOLOGY HAD 26% OF TOTAL SHARE OF VIEWS SHARE OF NUMBER OF

3%

3%2%

Technology Internet

5% 26%

5%

Games

Technology triumphs thanks tom GoPro, Google & Samsung Games takes 11% share of views despite only prodcing 6% of videos

Beverages Entertainment

6%

Internet takes second place due to Google’s YouTube campaign

Automot

7%

Travel

IN OCTOBER 2013

Media

17%

8% 11%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Sport Health & Beauty Finance

364 million views tracked


31% OF FACEBOOK INTERACTIONS WERE FROM INTERNET BRANDS SHARE OF FACEBOOK INTERACTIONS

35.0%

31.3%

30.0% 25.0%

21.5%

20.0% 15.0% 10.0%

9.4%

5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

8.4%

7.1% 3.9%

3.3%

2.7%

2.6%

2.5%

1.9%


THE AVERAGE INTERACTION RATE WAS 2.3% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

9.0% 8.0% 7.0% 6.0%

7.7% 6.1% 5.0%

5.0% 4.0% 3.0% 2.0% 1.0% 0.0%

Source: Ebuzzing Social Video Chart, February 2013

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

3.4%

3.0%

2.9%

2.8%

2.4%

2.4%

2.4%

2.3%

2.3%


THE AVERAGE VIDEO LENGTH WAS 4 MINUTES LENGTH (SECONDS)

600 500

483

400 300

213

208

200 100 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

198

184

167

158

150

148

144

143

132


BRAND ANALYSIS


3% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED

3.5% 3.0% 2.5%

2.9% 2.0%

2.0% 1.5%

1.3%

1.0% 0.5% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

1.2%

1.1%

1.1%

1.0%

1.0%

1.0%

0.9%

0.8%


GOOGLE TAKES 18% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

20.0% 18.0%

17.6%

16.0% 14.0% 12.0% 10.0%

8.6%

8.0% 6.0%

4.3%

4.1%

4.0%

4.0%

3.1%

2.6%

2.6%

2.2%

2.1%

2.0%

Rovio

Microsoft

KLM

Nike

2.0% 0.0%

Google

GoPro

Samsung

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Sony

Red Bull Electronic Activision Arts


GOOGLE TAKES 37% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

40.0%

36.5%

35.0% 30.0% 25.0% 20.0%

14.3%

15.0% 10.0%

4.2%

5.0%

3.6%

3.5%

1.7%

1.7%

1.6%

1.6%

Nike

Honda

Bwin

1.5%

1.5%

0.0%

Google

GoPro

Sony

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Pepsi

Red Bull Microsoft

Porsche Paramount


BOEING HAS HIGHEST FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE

50.0%

45.0%

45.0%

44.1%

41.0%

40.0% 35.0%

29.7%

30.0%

27.1%

25.0%

21.0%

20.4%

20.1%

20.0% 15.0%

12.0%

11.6%

Cow & Gate

Volvic

10.0%

9.6%

5.0% 0.0%

Boeing

Puma

Qatar Elie Saab Pantene Airways

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Hallmark

Chanel

Tom Ford

Babyliss


SAMSUNG TOP OCTOBER’S VIDEO BUZZ CHART TOP RANKED VIDEOS OCTOBER 2013 RANK

BRAND

SECTOR

TITLE

VIEWS

1

GoPro

Technology

Smaller, lighter, mightier still

11,211,320

2

GoPro

Technology

Backflip over 72ft canyon

10,750,433

3

Google

Internet

Announcing the first-ever YouTube music awards

7,869,207

4

Google

Internet

Get ready for the YouTube music awards

7,476,982

5

Time Warner

Entertainment

The Hobbit: The desolation of Smaug

7,07,1873

6

Sony

Games

Playstation 4, Perfect Day

5,511,817

7

Samsung

Technology

Roll effect on Galaxy Round

5,481,509

8

Rovio

Games

Angry Birds Go!

5,434,901

9

Red Bull

Beverages

Red Bull Stratos

4,523,189

10

Pepsi Max

Beverages

Pepsi Max and Kyrie Irving present ‘Uncle Drew’

3,334,020

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

With over 11 million views GoPro took the top spots. The first ad features slick, edited footage while the second offers a first hand biking experience.


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO


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