SPOTLIGHT ON SOCIAL VIDEO: SEPTEMBER 2013
ABOUT THE SOCIAL VIDEO CHART •
Ebuzzing scans social platforms to retrieve monthly metrics about videos published by brands
•
We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
•
We extract from this database general information to give a view of the publishing activity by brand and sector
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In September 2013, this represents 12 017 videos and 1 156 brands for the UK, with videos of 1+ views analysed
SECTOR ANALYSIS
22% OF TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Videos Published
4.5
technology
4.6 4.8
22.1
entertainment automotive retail
5.3
beverages games
5.7
health and beauty
10.1
5.9
sport finance fashion
6.1 6.7
7.6
services
Source: Ebuzzing Video Chart, September 2013
TECHNOLOGY HAD 38% OF THE TOTAL SHARE OF VIDEO VIEWS Share of Video Views
2.8
2.4 2.4 technology automotive
3.3
games
4.2
beverages
5.1
38.3
luxury entertainment fashion
7.6
restaurant health and beauty sport
7.8
travel
8.3
8.8
Source: Ebuzzing Video Chart, September 2013
30% OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS Share of Facebook Interactions
Source: Ebuzzing Video Chart, September 2013
THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS Facebook Interaction Rate
Source: Ebuzzing Video Chart, September 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 4 MINUTES Average Video Length (Seconds)
Source: Ebuzzing Video Chart, September 2013
BRAND ANALYSIS
2% OF THE TOTAL VIDEOS PUBLISHED WERE FROM SPRITE Share of Number of Videos Published (%)
2.1
2 1.5
1.5
1.5
1.4 1.2
1.2
1.1
1.1
1
Source: Ebuzzing Video Chart, September 2013
SONY TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views (%) 6.5
6.4
6 4.8
4.1
4.1
3.9 3.2
2.9
2.6
2.6
Source : Ebuzzing Social Video Chart, September 2013
GO PRO HAVE 14% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions 14.3
9.2
5.6
5.2
4.7 3.7
3.5
3.2
2.3
2.2
1.6
Source : Ebuzzing Social Video Chart, September 2013
WITH A 142% INTERACTION RATE, MICHAEL KORS LEADS Facebook Interaction Rate (%) 141.6
69.9 54.1 28.6
23.9
21.9
21.4
21.4
19.5
18.8
18.3
Source: Ebuzzing Video Chart, September 2013
WITH 14 969 270 VIEWS, MOTOROLA'S LAZY PHONE AD WAS THE LEADING BRANDED VIDEO RANK
BRAND
SECTOR TITLE
VIEWS
1
Motorola
technology
Moto X Lazy Phone
14 969 270
2
GoPro
technology
Fireman Saves Kitten
14 107 508
3
Sony
technology
All the power and smartness from Sony in a premium smartphone
10 341 665
4
Christian Dior
luxury
Dior Homme
8 331 395
5
Android
technology
iPhone 5S and 5C Drop Test!
8 219 171
6
Chipotle
restaurants
The Scarecrow
6 501 429
7
Volvo
automotive
Volvo Trucks - The Hamster Stunt
4 505 839
8
Mercedes Benz
automotive
MAGIC BODY CONTROL Chicken
3 731 631
9
Samsung
technology
Introducing Samsung GALAXY Note 3
3 377 993
10
Time Warner
entertainment
Gravity
3 269 039
Source: Ebuzzing Video Chart, September 2013
APPENDIX Share of views = Total views by sector or brand/Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook Interaction rate = Interactions on Facebook/Number of views
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