Europe’s Leading Video Advertising Platform, Ebuzzing, announces $52 million in revenue for 2012 and it’s opening in the US London, 29th January 2013 Ebuzzing, a leading Video Advertising Distribution Platform, announced that its revenue grew 79% from $29 million in 2011 to $52 million in 2012. The company, who operate globally from its European offices in the UK, Germany, France, Italy and Spain, also broke even. Ebuzzing, founded in 2007, has emerged in the last few years as the European Leader for Video Advertising Distribution. Video Ads distributed within Social Streams and Content Streams While other platforms tend to focus on pre-‐roll formats, which replicate TV ads, Ebuzzing has created new Distribution Channels and Formats that leverage the interactive nature of the Web. Ebuzzing distributes video advertising campaigns into Content Streams and Social Streams through an extensive network of 40,000 media and premium websites, influential blogs, mobile, tablet and desktop apps and social media sites in over 90 countries. Social Targeting and Self-‐Targeting (ad selector) allow Ebuzzing to optimize the distribution throughout it’s network. Pierre Chappaz, Co-‐founder and CEO explains: ““We strongly believe that the message is better remembered when the user chooses to watch the ad themself. And there is such a great opportunity for brands to interact with their users within Social Streams and Content Streams. Users like Videos Ads when they are well targeted, creative and relevant to them, and when they have the choice to watch the ad or not.” All of Ebuzzing’s video formats are user-‐initiated. The click to play, user-‐initiated model means that brands are guaranteed to have users who purposely click to watch their video and what’s more, they only pay for those engaged views. Ebuzzing is the trusted online video partner of many of the world’s leading brands, such as Heineken, Mastercard, SONY, Toyota, Red Bull, Adidas and many more.
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