CONTENT IS THE KING
DISTRIBUTION IS THE QUEEN
WILL ONLINE VIDEO SWITCH OFF TV ADVERTISING? ONLINE VIDEO INVESTMENT WILL REACH $10 BILLION
$7.1
ONLINE VIDEO AD SPEND
$5.6
(IN BILLIONS $ & %)
+34%
$4.2 $2.1
+26%
+35,9%
$3.0 +43,1%
+52,1%
$1.4
2010 2011 2012 2013 2014 2015
D EN P S D A EO ID V E N LI N O F O E S EA R C IN THE [source: eMarketer] 2011 016 2
2011 016 2
2011 016 2
2011 016 2
2011 016 2 2011 016 2
+51
,1
+23
,9
+22
+4,8
BANN ERS L 8 0,5 E , 1 3 A 2011 016 2011 016 + + D GE ,9 2 2 2 +6,3 E +18 M NERA 011 2016 AIL SEAR TION SPON CH VIDE SORS ,8 + +3,7 +3, +7 2 O , +23 7 8 HIP CLAS RICH M SIFIE +7,8 D & D EDIA AVER IREC AGE TORI ES +42
,1
+27
+31
,9
+5,5
TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK
7 GOLDEN RULES
KING CONTENT
QUEEN DISTRIBUTION
STORY MATTER MOST FIRST FIVE SECONDS EMOTIONAL ROLLER COASTER TASTEMAKERS SURPRISE, DON’T SHOCK HOURS CRITICAL MASS SIZE DOES NOT MATTER
FACEBOOK GAMES SOCIAL GAMES
MOBILE
MEDIA BRANDS
BLOGS & INFLUENCERS
ENGAGEMENT= INTENTION X ATTENTION
SHARE COMMENTS LIKE TIPPING POINT VIRAL HIT
VIEWS IN THE FIRST 24/H VIDEO VIEWS WITH > 1 MILLION IN A WEEK Only 0.01% of videos on YouTube have only 1 million views
TRAFFIC EVERY MINUTE 72 HOURS OF VIDEOS ARE UPLOADED ONTO YOUTUBE EVERY DAY OVER 4 BILLION VIDEOS ARE VIEWED ONLINE EVERY MONTH OVER 3 BILLION VIDEOS ARE VIEWED ON YOUTUBE IN 2011, YOUTUBE REGISTERED OVER 1 TRILLION VIEWS, THE EQUIVALENT OF 140 VIEWS FOR EVERY PERSON ON THE PLANET
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