Viral Video: Content is King, Distribution is Queen

Page 1

CONTENT IS THE KING

DISTRIBUTION IS THE QUEEN

WILL ONLINE VIDEO SWITCH OFF TV ADVERTISING? ONLINE VIDEO INVESTMENT WILL REACH $10 BILLION

$7.1

ONLINE VIDEO AD SPEND

$5.6

(IN BILLIONS $ & %)

+34%

$4.2 $2.1

+26%

+35,9%

$3.0 +43,1%

+52,1%

$1.4

2010 2011 2012 2013 2014 2015

D EN P S D A EO ID V E N LI N O F O E S EA R C IN THE [source: eMarketer] 2011 016 2

2011 016 2

2011 016 2

2011 016 2

2011 016 2 2011 016 2

+51

,1

+23

,9

+22

+4,8

BANN ERS L 8 0,5 E , 1 3 A 2011 016 2011 016 + + D GE ,9 2 2 2 +6,3 E +18 M NERA 011 2016 AIL SEAR TION SPON CH VIDE SORS ,8 + +3,7 +3, +7 2 O , +23 7 8 HIP CLAS RICH M SIFIE +7,8 D & D EDIA AVER IREC AGE TORI ES +42

,1

+27

+31

,9

+5,5

TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK

7 GOLDEN RULES

KING CONTENT

QUEEN DISTRIBUTION

STORY MATTER MOST FIRST FIVE SECONDS EMOTIONAL ROLLER COASTER TASTEMAKERS SURPRISE, DON’T SHOCK HOURS CRITICAL MASS SIZE DOES NOT MATTER

FACEBOOK GAMES SOCIAL GAMES

MOBILE

MEDIA BRANDS

BLOGS & INFLUENCERS

ENGAGEMENT= INTENTION X ATTENTION

SHARE COMMENTS LIKE TIPPING POINT VIRAL HIT

VIEWS IN THE FIRST 24/H VIDEO VIEWS WITH > 1 MILLION IN A WEEK Only 0.01% of videos on YouTube have only 1 million views

TRAFFIC EVERY MINUTE 72 HOURS OF VIDEOS ARE UPLOADED ONTO YOUTUBE EVERY DAY OVER 4 BILLION VIDEOS ARE VIEWED ONLINE EVERY MONTH OVER 3 BILLION VIDEOS ARE VIEWED ON YOUTUBE IN 2011, YOUTUBE REGISTERED OVER 1 TRILLION VIEWS, THE EQUIVALENT OF 140 VIEWS FOR EVERY PERSON ON THE PLANET

TWITTER: @VIRAVIDEO_BOOK @EBUZZINGUK

INSTAGRAM: VIRALVIDEOBOOK

FACEBOOK: EBUZZING

PINTEREST: EBUZZINGSOCIAL


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.