Sing Ireland

Association of Irish Choirs to Sing Ireland Irish Choral Sector Growth and Change 2018 and Beyond

ENHANCING LIFE THROUGH SINGING Strategic Change for the Association of Irish Choirs 2018 - 2022

VISION – Enhancing life through singing

MISSION - To see a nation that is fully immersed in quality group singing experiences. People living on the island of Ireland will value, recognise and experience the life changing ability that singing has to impact on their health, creativity and well-being.

Objective — Create a visual identity for Sing Ireland, the new name for the Irish Association of Choirs.

— The identity should reflect the more inclusive positioning for the organisation.

— It needs to balance the openness and expression that we wish to associate with singing and music while identifying an organisation that supports and professionally develops leaders of music groups and choirs across Ireland.