2 minute read
Promotional
A big part of the reasoning behind both the design of the paterns and the selection of the color palette has to do with understanding Talley and Park shops as a study space. Both spaces can, at times, be very overwhelming, and especially because our proposed solution involves applying a pattern and color directly to workspaces, it was important to be mindful of the potential impact of those colors and patterns.
Advertisement
With specific regard to the rest of Talley’s patterns and colors, the finalized tabletop designs have productivity in mind. The cooler colors help users focus on their work, and the nonobtrusive patterns stand out enough to be noticeable but also don’t take away from the user’s ability to focus.
In this way, the intervention hardly seems like an intervention— it blends in perfectly to its setting, and it makes communicating easier for everyone in the space.
SPREADING THE WORD
Consistent branding and signage will make it easy for the student body to identify and use the program to its fullest extent. Tables use a color system, as well as patterns for individuals with color blindness.
LOGOTYPE
TABLETOP PATTERNS #717E35 #728035
#6FC6A7 #058473
COLOR PALETTE
INFO KIOSKS
Information kiosks with interactive screens are conveniently placed at the top and bottom of each floor at the staircases, which recieve a lot of foot traffic. The kiosks usually just display a map of the building, but we can include news about the Take a Seat program.
BANNERS
Students are used to looking up at the new banners in Talley whenever they pass through the student union. They are hard to miss with their large size and convenient and consistent location on the walls of the third and fourth floors. This vantage point from almost every floor in Talley makes this the perfect place to announce the new system to the students of NC State.
POSTERS
The mode of announcing and explaining the new system can be adapted to Park Shops through posters on walls and on the bulletin board where students wait to pick up their PCJ coffee.
Although the layout and space of Park SHops is very different from Talley, they are used for similar purposes by students. The smaller and more limited space in Park Shops actually calls for a more efficient seating system that encourages quicker turnover.