SPRING // SUMMER 2014
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WHAT INSPIRES DESIGNERS? BEHIND THE SCENES OF A COPENHAGEN PHOTO SHOOT SCANDINAVIAN DESTINATIONS WHAT IS A KOLONIHAVE? OUR SUMMER PICKS
A
J O U R N A L
O F
E C C O
A N D
S C A N D I N A V I A N
C U L T U R E
OUR SHOES FOR SPRING & SUMMER 2014 In Scandinavia, we tend to be travellers. We like the adventure of being in new places and landscapes, hearing other languages, and figuring out how to get around. It makes us feel extremely alive and it makes us appreciate home even more when we return. Spring and summer is when we do most of our traveling (and, of course, most of our homecomings). So when we designed these shoes, we did so with a sense of roaming the world. These are shoes that feel light and easy to move in and that have a spirit of adventure – in their colours, their textures and their styles.
SPRING // SUMMER 2014
1. INSPIRATION COMES FIRST page 6
Inside, you will find our collections for the season, plus some words from our designers, glimpses of our friends and collaborators, and other stories about life here in Scandinavia.
2. ALL IN A DAY’S WORK
check out ecco.com
4
page 28
3.
To learn more about ECCO
ON THE GO
page 12
4. TIME TO TRAVEL
page 54
STEP OUTSIDE THE CITY
5.
page 42
7. WHERE TO FIND US page 74
6. AN AFTERNOON OF ADVENTURE page 66
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SPRING // SUMMER 2014
I N S P I R A T I O N C O M E S
F I R S T
We create with an open mind. For us, ideas can come from anywhere — from nature, movies, art and from furniture to architecture to fashion. Our shoes are where our inspirations come to life. Ideally, we pass our inspirations forward — and something about our shoes inspires you.
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INSPIRATION COMES FIRST
ECCO JOGGA 236123-02208
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INSPIRATION COMES FIRST
A
F E W
W O R D S
I N S P I R A T I O N S E A S O N ’ S
O N
T H E
B E H I N D
T H I S
C O L L E C T I O N
WITH KAJA BARTEL
Can you describe this season's collection for us? I think these are bright and powerful shoes, characterized by straight clear lines, strong colours, a sense of happiness and a positive outlook to the future. They are like eye candy. After the darker winter times, we feel people want to go out and show themselves — to be visible and proud of who they are.
What were some of the inspirations behind the collection? We called our theme “eye candy”, which led to brighter, colourful shoes. We also focused very much on our materials, the texture and feel of the leather itself. Another influence was the complexity of daily life, which we think raises the importance of simplicity and clarity. Rather than greys, beiges and neutral
KAJA BARTEL Designer
colours, we chose colours that step out more – like “dynasty blue” and “teaberry pink”. It is like candy. The moment you buy
Tell us about the feel of the shoes. What can the wearer
it, you choose the taste and the flavour. You know if you're in the
expect in terms of lightness, flexibility, walkability and so on?
mood for lemon or for cherry.
It's very much the ECCO feel. Comfort, lightness, flexibility, walkability — this is the “feel” we develop further and further
These designs feel very Scandinavian. Was this the intention?
every season. With each collection, we face challenges and
Everything that we do is rooted in Scandinavian culture. Every
strive to improve the experience of our shoes. A big part of
product carries the essence and spirit of our perspective on life
every collection is to see every challenge as an opportunity to
and our values. For us, it's simply natural to combine comfort and
become more creative and find new solutions. This makes our
function with elegance and style. The landscape, the culture,
job exciting.
the history — all these things inspire us every day. They're part of our design language.
Which shoes are you most excited about yourself? I am really happy to see the ECCO Jogga with its new colours
How do the collection colours fit in with overall trends in fashion?
and new uppers. My particular favourite is the “ECCO Jogga
We definitely see an intersection between our sensibility for
Desert Bootie”. For me, it carries the ECCO spirit and makes
the collection and the mood we're seeing on catwalks and at
a clear statement in terms of colour and design. It brings
fashion shows. It is all about lightness and bold colours. Taking
comfort and style together in a casual way. The sport-inspired
a decision and choosing a position. Right now, there's a strong
outsole is the perfect match for the “Desert Bootie” upper.
movement to reflect happiness and positive thinking. People want to make a statement. They want to feel visible and part of
I am not the “high heel” person, but if I were, I would instantly
a bright future. It's the ”being-proud-of-who-I-am” season. There's
fall in love with this season's ECCO Sculptured shoes, which
a sense of positivity and lightness and being in the moment. A
really offer an incredible mix of comfort and style.
candy feel.
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SPRING // SUMMER 2014
ECCO JOGGA 236123-02208
ECCO SPIN 249113-58261
ECCO DALAMAN 9104565-90344
ECCO DENIO 9104569-90000
T H I S
ECCO ENRICO 537504-01375
S E A S O N ’ S
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C O L L E C T I O N
W H E N
YO U ' R E
T R U LY C O M F O RTA B L E , YO U F R E E
F E E L T O
B E
Y O U R S E L F. T H AT ' S W E
H OW
WA N T
S H O E S
T O
P E O P L E
O U R M A K E
F E E L .
- KAJA BARTEL Designer
SPRING // SUMMER 2014
ALL I N A DAY ’ S WORK B E H I N D
T H E
S C E N E S
The idea behind our Dress Comfort Collection was to design a range of workday shoes for women who lead 'wall-to-wall lifestyles' — women who balance the conflicting demands of work and family with grace and style. To showcase the collection and evoke the inspiration behind it, we photographed our model, Louise, during a busy day in and around Copenhagen.
DESIGN NEVER SLEEPS
14
8AM
We began the shoot in a Copenhagen loft, working with our two models, Louise and Marcus. To break the ice, we started with a pillow fight.
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SPRING // SUMMER 2014
10AM
Same loft, only now we moved to the kitchen so Louise could make breakfast for Marcus. Then, we hit the streets.
ALL IN A DAY’S WORK
12PM
After taking Marcus to school, we photographed Louise in a local café, where she enjoyed a cappuccino and caught up on work.
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LOV E ,
S U C C E S S ,
T H E
2PM We took this shot from inside a neighbourhood farmer's market on FĂŚlledvej.
WO M E N
F R E W H
E E D O M O
–
WA N T
W E I T
A D M I R E A L L . - KRISTIN KÄPPLINGER Vice President Branding
SPRING // SUMMER 2014
4PM
Our last stop of the day was Dronning Louise’s Bro, which crosses the three lakes of Copenhagen. Here, Louise caught up with her friend, Nevena, to enjoy the last part of the afternoon.
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SPRING // SUMMER 2014
ECCO TOUCH 15 260013-02206
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ALL IN A DAY’S WORK
I N S I G H T S D R E S S
I N T O
C O M F O R T
O U R
N E W
C O L L E C T I O N
W I T H K R I S T I N K Ä P P L I N G E R A N D K R Y S TA L J O N E S
Can you tell us why the ECCO Dress Comfort Collection is so special? ECCO Dress Comfort was designed for the kind of women we really admire. We call them the 3-in-1's – because they balance being a mom, being a romantic partner and striving in their professional life. And they do it all with grace and feminine style. The collection is intended to be “easy” to wear. The shoes are versatile, stylish and very comfortable – the most comfortable wear-to-work shoes we make, which is saying something. The details are also very important – the rivets, bows and embossing. It's a very feminine look. In addition, the ECCO Dress Comfort Collection is all leather – the upper and inner lining, all of the elements.
Tell us more about the versatility of the collection. ECCO Dress Comfort is for all the things that happen in a woman's day – taking the kids to school, going to the office, the coffee bar, shopping, cinema, drinks in the evening and dinner with friends.
What are some of the innovations that make these shoes different?
KRISTIN KÄPPLINGER Vice President Branding
At the heart of the shoes is our direct-injection technology, a different way of shoemaking that lets us make shoes that are very light, supple and shock-absorbing. It's everything that makes an ECCO shoe comfortable, only we've made it extremely sleek and
Can you describe the feel of the shoes?
minimalistic, which is what enables us to create the styles. The direct
I think the feel is amazing. Thanks to soft leathers and direct
injection also delivers an extremely good fit — with plenty of room
injection, the collection is highly flexible, extremely light with
for the toes. We've also developed special leathers that are resilient,
good cushioning and excellent shock-absorption. The walking
yet extremely soft and feminine, with a great touch and feel.
feel is superb.
Is the collection an outcome of
Do you think you'll wear the shoes yourself?
ECCO's Scandinavian design philosophy?
Yes, the ballerina. It's definitely the most comfortable ballerina
Absolutely. Applying form follows function to shoemaking means it
we've ever made. I love ballerinas but all the ballerinas I like
all starts with the foot. The shoes are shaped anatomically. And the
are cemented and not that comfortable. This ballerina is very
direct-injection technology gives the shoes the flexibility to follow
Scandinavian. Simple, with basic colours that are a no-brainer
the foot. The decoration is also Scandinavian — essential and
to match, but also in fresh, fun colours, like teaberry. I plan to
stylish - no bling. Again, the leather is specially developed for this
wear them to the office and also for casual nights out, with
category, to make it even better fitting, more feminine and stylish.
jeans and a jacket.
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SPRING // SUMMER 2014
You seem excited about this collection. Tell us why. The entire SS14 collection excites me, but especially the new ECCO Touch group. Our company stands for innovating comfort and pushing ourselves to be better and this product is the perfect example of how we do this — and I love how they look.
How would you describe the ECCO Dress Comfort concept? The idea is to mix traditional ways of shoemaking with our core technology of direct-injection — the result is an elegant, feminine shoe with a very classic look. We are also using finer and softer leathers that make the shoes extremely comfortable and lightweight – all you really have to do is touch the shoes and you’ll want to wear them all day.
KRYSTAL JONES Product Manager Ladies Branding
How would you describe the kind of women Dress Comfort is designed for? The ECCO Touch is made for busy women with busy lifestyles. The kind of women who demand comfort and quality without
You've recently moved from Canada – how do you think
compromising style. She wants a classic, feminine looking shoe
women back home will like the shoes?
with fine details that she can wear to the office and then out for
Being Canadian, I know this shoe is perfect for the North
dinner that same evening, but that is still comfortable to wear
American market. It's a great wear-to-work product and I
while running errands or dropping her kids off at school.
really think women there will love the styles. Of course, they will love how soft, lightweight and flexible they are too.
Can you walk us through the technology that's in the shoe? The technical foundation of ECCO Touch is a highly refined
Do you think you'll wear the shoes yourself?
version of the process that we are known for —direct-injection
I already have a few pairs, but I will definitely own all of the
technology. The soles are injected underneath the uppers,
ECCO Touch shoes in the collection. The ECCO Touch 15
offering a more feminine look. This technology, mixed with
ballerina is perfect for weekend getaways and exploring
hand craftsmanship, offers a truly unique product. We are using
new cities. It’s something you can wear for long periods of
remarkably fine leathers, which result in exceptional touch and
time and the classic styling works with almost anything in your
feel, allowing the shoes to be very soft and flexible. Even the
closet. I’m wearing these now and I definitely need more
stitching is finer. On the inside, the comfort shank is injected with
colours! The pumps are great for meetings at the office and
polyurethane between the sole and the upper, adding even
then wearing out to dinner. The materials are so soft and
more comfort by creating a shock-absorbing layer for you to
the shoes are so light that you can really wear these all day
walk on.
and into the night. The sandals are the perfect addition to any summer outfit and can easily be dressed up or down.
In what ways do they reflect
They make you feel feminine and elegant, but extremely
ECCO's Scandinavian design philosophy?
comfortable at the same time.
This collection goes right to the roots of Scandinavian design – sleek minimalism, functionality and simplicity. Less is more. This is
I love all of the small details on the shoes, but most importantly
our design language. To us, “form following function” means the
how they feel on the foot. ECCO Touch is a true testament
shoes must be comfortable — they must follow the foot.
that you don’t have to sacrifice style for comfort.
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ALL IN A DAY’S WORK
L E T
Y O U R
E X P R E S S
B A G
Y O U R
L I F E
The Metallic Shopper
The Tote
The Clutch
ECCO DIVO 9104564-90039 With its edgy, shiny look, this shopper brings style together with function. This is an everyday plus bag – with room to hold everything you need for anything that can happen.
ECCO BARRA 9104526-90057 Practical organization combined with minimalist design. Just sling it over your shoulder for hands-free shopping.
ECCO DERNA 9104561-90010 Form that adapts, depending on your function. Make it your easy-tocarry daily bag or detach the strap and make it an evening-out clutch.
The Cross-Body Bag
The City Bag
The Handbag
ECCO DALAMAN 9104565-90344 Big enough for all of your essentials, compact enough to follow your every move. With a strap designed for hands-free carrying so you can make the most of every moment.
ECCO BELAGA 9104519-90342 Designed to be the perfect companion for a packed day in the city – go to work, shop, go out for the evening – all in one bag.
ECCO DATHINA 9104560-90000 An absolutely classic bag that can look casual one moment and formal the next, depending on your outfit. Your ideal ready-for-anything go-to bag.
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O N
T H E
G O
Welcome to life in motion. Where the moments in between can be just as worthwhile as the ones listed on your schedule. Where being busy makes for a dense tapestry of daily experiences. Walks. Conversations. Checking out the new cafĂŠ on the corner. And still being ready for your meeting. We design our Men's Formal shoes to be light, agile, flexible and comfortable. Think of them as handsomely finished performance shoes for everything that can happen in a day.
SPRING // SUMMER 2014
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ON THE GO
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SPRING // SUMMER 2014
C O P E N H A G E N : T H E
C I T Y
O F
C Y C L I S T S
Bicycles play a vital role in Copenhagener's everyday lives, while contributing a huge portion of the city’s visual appearance with more than
390
kilometres of designated bike
lanes. When coming to Copenhagen, you will see bicycles parked at every station and in every street. Every day
36%
of the city’s citizens commute to work, school or university
by bike. In fact, more people commute by bicycle in greater Copenhagen than cycle to work in the entire United States (even though the US has almost
57
times the population
of Copenhagen). The bicycle offers a more affordable and eco-friendly way of getting around, and it is estimated that the number of people commuting by bike in Copenhagen will rise to
50%
by 2015. Here, you'll find every kind of person riding to work on their
bike, from lawyers to construction workers, stock brokers to fashion editors.
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ON THE GO
SPRING // SUMMER 2014
K E Y T H E
P O I N T S
M E N ’ S
O N
F O R M A L
C O L L E C T I O N
WITH JACOB AXELSEN
ECCO BIRMINGHAM 631004-01001 ECCO CAIRO 631604-01001 ECCO DACONO 660614-01001
36
ON THE GO
JACOB AXELSEN Division Manager Men’s Branding Tell us about the ECCO Men's Formal Collection.
What's your personal favourite from the collection?
The motivation is to always work with contemporary
Right now, I’m wearing ECCO Contoured. It's sort of a hybrid
silhouettes, while making the shoes look even slimmer and
shoe, combining a casual running-inspired outsole with a very
more minimalist. Interestingly, much of our design efforts
clean formal upper. It's been one of our best-selling shoes
have been about adapting our sophisticated direct-injection
around the world and for this season, we're giving it an even
technology to look more like traditional cemented shoes.
more interesting, funky colour palette. I love it.
This mix of timeless shape and simplicity definitely reflects our How would you describe ECCO's approach to a business
Scandinavian perspective.
shoe in terms of walkability, fit and feel? Name three things you love about these shoes that set them
We are conscious that men wear these shoes all day long
apart from other men's formal shoes.
and frequently into the night, so comfort is critical. Our direct-
One, the combination of exceptional comfort with superb
injection technology makes our shoes lighter, more flexible
style. The shoes are high-end in appearance, yet the feel is
and more durable. It's the same technology we use in our
light and athletic.
casual shoes. As a result, our business shoes feel almost like walking shoes.
Two, the diversity. We have a wide range of options from more Can you talk about different ways men might wear these
formal to more casual expressions.
shoes? For example, with suits and also more casual clothes. Three, the leather is of excellent quality and very supple.
In general, men are taking more and more freedom with
ECCO is unique in that we craft our own leathers and that skill
how they express themselves. Increasingly, we are seeing
set really shines in our Men's Formal shoes.
men wear our dress casual shoes in different, interesting ways, including with more formal work attire.
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SPRING // SUMMER 2014
K A P S E L D E S I G N E D
I N
C R A F T E D
1 4
S C A N D I N AV I A . I N
I T A L Y.
As a company that's all about shoemaking, it only makes
integrating Scandinavian design principles with Italian
sense for us to craft our own leathers, which we do. In fact,
craftsmanship. Working with our picks of the latest ECCO
our leathers are so highly regarded, we are regularly asked
leathers, our designers have created a line of purist, minimalist
to supply leather for some of the world's leading craft and
bags, all incorporating the same iconic hardware. The bags
luxury brands.
themselves are painstakingly constructed by longtime Italian leather craftspeople in Milan. The designs are simple and
For this season, we've created a very special series of leather
sophisticated, using a minimum of elements to create a
goods – The KAPSEL 14 Collection, a collaborative project
maximum amount of organizational functionality.
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NICOLO GIUSTI Leather Designer
ANTONIO CACCIA Product Development Manager
SPRING // SUMMER 2014
T I M E T R A V E L
T O
The foot is designed to go places. To connect with the ground... and then to move on. Of course, the trick with travel is to have new experiences inside your own skin. To be present in the moment. This is the mindset behind these shoes. Designed to be soft, flexible, breathable — ready to step into whatever happens next.
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R E L A X , T H AT ’ S
B R E AT H E . .
T H E
ECCO EASY M 531804-02034
M E S S AG
.
G E
G O O F
A N Y W H E R E T H E S E
—
S H O E S .
ECCO EASY L 231813-02024
TIME TO TRAVEL
W O R D S
F R O M
O U R
B A G
E X P E R T
WITH SARA ROSINA
What are some of the highlights of this season's Leather Goods Collection? The new men's products are very exciting. One of my favourites is the ECCO Denio Messenger bag. Its clean modern lines showcase the natural beauty of the ECCO leather. It's a true expression of Scandinavian design.
The Small Leather Goods Collection is also very special. We've created a family of wallets, belts and small accessories that start the summer off in the right mood. You'll see wonderful leathers and appealing bright colours.
SARA ROSINA Designer What are some of the inspirations behind the collection? Ideas are sparked from everything – it is a result of learning and
How does the collection express
evolution / past and future. But our biggest inspiration is the leather
ECCO's Scandinavian design orientation?
itself. Every piece of leather has its own qualities and emotion.
For us, form follows function. We always say, “Your life is in your bag”. We ask how the organization of a bag can make
Describe some of your favourite leathers for the season.
someone's life easier. Our bags are designed to make the
For me, there are two leathers in particular that I'm really excited
complications of life simpler and more relaxed.
about. How does the collection fit in with other trends you see in bags The first is Scuba, which is an embossed leather that combines a
and overall fashion?
matte surface with bright colours, creating a super fresh, modern
Our product history comes from a combination of fashion trends,
look. This leather is a feature of our ECCO Dalaman bags.
leather trends and consumer needs.
The second is Toro. It's a leather that lives and ages with you. It has
Even if we're working in the context of current movements in
a slightly oiled surface and a natural handcrafted feeling, which
fashion, our products stand out. Everything we do is filtered
gives the bags a masculine and structured look. I especially love
through our fusion of Scandinavian design and high-end leather
this in a deep rust colour. The ECCO Denio Messenger bag is made
craft. It's genuinely unique.
from Toro. We do not necessarily follow all trends present in the market. Are there any themes or stories that run through the collection?
However, I can recognize that some of the things that have
We worked with three themes.
inspired us, like the dull leather surfaces, the bright yellow colour
“Eye Candy”, which is playful with bright poppy colours. It feels
story or the retro sci-fi, metallic shades, seem to have inspired
very active and optimistic.
other designers as well.
Then there's “Classic Beat”, designed around more elegant shapes
For example, the matte black and white look of our ECCO Delight
and black and white imagery inspired by the beat movement of
bags, as well as eye catching metallic leathers, are also showing
the 60's.
up in the collections of other luxury brands.
Our “Exposed” theme is more rugged and rougher, characterized by natural tones, metallic shades and distressed textures. It's more nature-inspired. 47
SPRING // SUMMER 2014
48
S CA N D I N AV I A N I S F O R
A B O U T T H E A N D
D E S I G N
S I M P L I C I T Y
P U R P O S E
O F
P L E A S U R E .
J OY
SPRING // SUMMER 2014
O U R
S U M M E R
D E S T I N A T I O N S In Scandinavia, we equate summer with travel. We gathered some friends and members of our ECCO team to find out where they went for their summer getaway.
VIMMERBY SWEDEN - D ouglas E mil N ielsen ECCO
ECCO DIKSON 9104522-90092
“For our holiday, we “unplugged” in Vimmerby. Instead of movies, computers, and shopping, it was all about swimming, reading and relaxing in this medieval village. As this was the hometown of Astrid Lindgren, writer of children's books like Pippi Longstocking, we also took our kids to Astrid Lindgren's World, an amusement park that brings her books to life. Our visit there inspired lots of storytelling and imagination games. Some of my most enduring childhood memories are from my own family holidays. I think my children's magical memories will come from here.”
Bag: ECCO DIKSON Overnighter. Timeless and perfectly modern, it's the only bag you need for a short trip and also the ideal accessory for a longer time away. 50
UMEÅ SWEDEN - ELIN JONSSON House of Communication A/S
“On the coast in northern Sweden, Umeå is where I grew up. I come back for two weeks every summer. It is a place where I relax and regain energy. My family has a red wooden house by the water where you can pick wild blueberries, go fishing off the dock, take a walk in the forest or boat for a picnic on one of the many close-by islands. It's never boring here. The house is always filled with guests and my mother makes the most fantastic food. Since it's so far north, the days are long and the sun hardly ever sets. During the late hours, I like to sit and enjoy the sounds of the fire in the sauna and cool down afterwards with a dip in the water. There is no better place for me than that red wooden house in Sweden.”
Bag: ECCO DALAMAN Tote Shopper. Rich, soft leather in happy colours with plenty of room for whatever you bring — and whatever you find.
ECCO DALAMAN 9104527-90344
Everyone should have a bag like this.
O L E FJ E L L N O R WAY - MARIANNE DALE Magnetix
“For five generations, my family has come here for vacation and it's where I spent all my summers growing up — swimming in the lake, fishing, exploring, playing cards inside on rainy days. Of course, everything was candlelit and still is, as there is no electricity or indoor plumbing. To this day, I still basically do the same things when I go there. I love the total tranquility – surrounded by nature,
ECCO BARRA 9104489-90345
no TV, no Wi-Fi. It's down to earth, simple and pure. A big contrast to a busy life in Copenhagen.”
Bag: ECCO BARRA. This cross-body bag is designed to keep your hands free to reach for whatever the moment calls for — perfect for whatever adventures your travels bring. 51
52
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SPRING // SUMMER 2014
STEP OUTSIDE THE CITY Inspired by the concepts behind the historic Danish getaway of a Kolonihave, we photographed much of our Spring/Summer collection there. These are shoes characterized by soft textures, vintage-inspired details and lived-in colours. All with a lightness and flexibility that makes it easy to be spontaneous and open to the moment.
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SPRING // SUMMER 2014
O U R K O L O N I H AV E P OPUL ATION APPROX 146 GARDEN GETAWAY In the 1800s, the Danish government created an oasis in the country where workers could decompress and get closer to nature; the Kolonihave, a garden colony of simple, livable sheds amidst generous plots of nature. Today, the Kolonihave continues as a weekend sanctuary, popular among young families. It’s filled with Scandinavian design cues, gardens, country landscapes and natural beauty.
56
STEP OUTSIDE THE CITY
DENMARK
P OPUL ATION APPROX 1.2 million
57
The Kolonihave is an oasis of
NATURE &
SIMPLICITY ... the perfect family getaway.
SPRING // SUMMER 2014
E C C O T H I S
L E A T H E R
S E A S O N ’ S
A N D
C O L O U R S
WITH ANNE BERNECKER
Why is leather quality important to the fit and comfort of an ECCO shoe? As a natural product, leather evolves and changes with age. High quality, soft leather actually adapts to the shape of the foot. It's not just for appearance, it adds to fit and comfort.
As part of your job, you do a lot of work with colour. Can you talk to us about the colours for this season? For SS14, we're working with a fairly bright colour palette, with lots of strong accents. With the economy still in recession, we want to brighten people's mood with colours that pop.
Can you tell us about some of the textures and finishes we'll see? We've focused on natural finishes that really bring out the beauty of the leather. In terms of texture, you'll see lots of super soft nubuck. You'll also see nature-inspired textures with strong pebble or structure in concert with bright colours for a
ANNE BERNECKER Trend and Colour Consultant
very fresh look. ECCO is the rare shoe company that also makes its own leather. Can you tell us about some of the types of leather
Tell us about ECCO's approach to leather craft.
featured this season?
We combine our deep knowledge of traditional craftsmanship
The leather we use for each shoe is very much driven by its
with a love of innovation. We are always exploring new
use. So for ECCO Men’s Formal we tend to use traditional firm
ideas and pushing technical and aesthetic boundaries. We
leather with a super smooth surface and high shine — this kind
work with the latest technology and have a strong focus on
of leather holds shape beautifully.
sustainability.
For women, we've developed a new, velvety, super soft nubuck leather, which brings out our seasonal colours very
H igh
well.
so f t
q uality , leather
actually
We are also featuring a super soft nubuck, yet with an oily
to
finish that imparts a more worn, lived-in look, while adding
the
water resistance.
just And we feature a super soft camel leather, which feels like
it
a second skin, yet is very durable, with a unique texture and
the
shape
f oot . f or
adds
adapts
I t ’ s
62
not
appearance , to
f it
com f ort .
natural waterproofness.
o f
and
STEP OUTSIDE THE CITY
ECCO JOGGA 236173-57962 ECCO COLLIN 535694-55888
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STEP OUTSIDE THE CITY
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AN AFTE OF ADVE
ERNOON ENTURE When you're a kid, every day has the potential to be an adventure, a quest — or a play. Even when you’re relaxing, you’re never at rest. We make shoes that give growing feet all the possibilities they deserve. From free-breathing materials to sporty comfort and lively colours, these shoes give kids plenty of space to be kids. They unite modern style with ready-to-move capabilities. They feel good. They look good. They do everything.
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See more from our day at the Kolonihave at ecco.com
SPRING // SUMMER 2014
AN AFTERNOON OF ADVENTURE
SPRING // SUMMER 2014
OUR SUMMER PICKS I
f ell
f or
because colour
o f
and
simple
this
sandal
the its
trendy
s w eet
and
d esign . - dorthe
ECCO RUNGSTED
I
love w hen
and
being
outdoors
spring
arrives ,
w hen
w oods coast , lig h t
w alking
and
this an d
f or
is
along the
the
the
per f ect
f le x i b le
being
in
shoe
active .
- P ernille
ECCO TERRACRUISE
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OUR SUMMER PICKS
ECCO ETHAN
ECCO REYES
We asked some of our friends and team members to share their favourites from our Spring/Summer Collection. (Shop all the shoes here and many more at ecco.com)
ECCO MIND
ECCO GOLF TOUR HYBRID
ECCO PRETORIA
ECCO EASY L
ECCO BIOM TERRAIN
ECCO COLLIN
ECCO RIVAS
ECCO RUNGSTED
ECCO ETHAN
ECCO OSAN
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ECCO products are sold in 85 countries. We are a family-owned company that insists on owning our own factories. We consider ourselves a global family, with ECCO shoemakers and ECCO customers in all corners of the world.
ecco.com
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M00023241