AUTUMN // WINTER 2013
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A Magalog about ECCO and Scandinavian Design
AUTUMN // WINTER 2013
1. DESIGN NEVER SLEEPS page 4
Inside, you will find our collections for the season, plus some words with our designers, glimpses of our friends and collaborators, and other stories about life
To learn more about ECCO check out ecco.com
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page 16
HAPPINESS RISES
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here in Scandinavia.
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page 40
4.
page 26
WELCOME TO WINTER IN COPENHAGEN
THE CRAFT MOVEMENT
6. WHERE TO FIND US page 74
5. IT’S A SMALL WORLD AFTER ALL page 52
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DESIGN NEVER SLEEPS
D E S I G N N E V E R S L E E P S
The essence of design is to make the most of every experience. There is always an opportunity for style. There is always a reason to express yourself.
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AUTUMN // WINTER 2013
SIMPLICITY FIRST T H E A R T O F S C A N D I N AV I A N D E S I G N
At the heart of Scandinavian design lies the
starting our own tanneries, so we can craft
idea that form follows function. As in nature,
leather that is both beautiful and exceptionally
everything has a purpose. Nothing is just for
functional. Our reputation for comfort is the
decoration. We Scandinavians gravitate
outcome of this core principle. To us, shoes are
toward the elegance of simplicity. Instead
forms that mirror the function of the foot. All this
of embellishments, we focus on the quality
drives us toward an elegant simplicity that fits
of materials and the importance of shape.
in with current fashion trends, while enduring
At ECCO, our Scandinavian design heritage
beyond them.
has led us to make uncommon choices, like
Arne Jacobsen Egg ChairTM produced by Fritz Hansen A/S First commissioned for the Radisson SAS hotel in Copenhagen, Denmark, this comfortable nesting chair is derived from a single sculptural form. Originally designed in 1958, it remains in vogue today.
Muuto Lamp The “Unfold� pendant lamp from Muuto, a Nordic Design company. Their name is inspired by the Finnish word muutos, which means new perspective. It is exactly what this piece represents by matching a timeless industrial look with a soft touch. Constructed of silicon rubber, it really does fold and unfold. It comes in blacks and greys and a range of bright primary colors.
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DESIGN NEVER SLEEPS
Scandinavian design is
minimalism and functionality.
ECCO PRETORIA 351133-01159 A modern take on the Chelsea boot, in rich, twilight blue leather. Add sophistication to blue jeans or an elegant touch of color to neutral tones.
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AUTUMN // WINTER 2013
TALKING WITH ECCO’S TREND MANAGER
STINE KOEFOED STADUM ECCO Trend Manager Tell us about your job at ECCO. As Trend Manager, I help find that place where our design ideas and inspirations meet upcoming trends in fashion. I focus principally on key areas of design, including seasonal silhouettes, colors and materials. I also take into account what’s happening in the world of fashion, as well as people’s moods and the times we live in. For example, this winter we have been working with deep reds, burnt oranges and dusty blues as new color directions. New materials are the very two-toned material that has a vintage character. All this reflects both our designers’ inspirations for the season, as well as our understanding of the way people’s moods and desires are influencing the overall world of fashion. Uniting this fashion sense with our Scandinavian design sense is precisely what lets ECCO create timeless, minimalist shoes that also fit in with the latest movements in style. How did you get into this line of work? I am trained as an Industrial Designer and I’ve actually had two positions designing shoes myself. I have always been passionate about lifestyle and fashion. I am curious about every aspect of the industry and the culture. This job lets me put together all my interests.
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DESIGN NEVER SLEEPS
Inherently Scandinavian, it’s all about timeless silhouettes and minimalism. - STINE KOEFOED STADUM ECCO Trend Manager
ECCO PRETORIA 351133-01159 351103-01162 351123-01345
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DESIGN NEVER SLEEPS
If you were talking to someone who had never heard of ECCO before, how would you describe the kinds of shoes that ECCO makes? I would say ECCO applies Scandinavian design principles to shoemaking, creating shoes with timeless design and exceptional comfort. And of course, to expect outstanding quality. We are the only major shoemaker to own our own tanneries and factories – and it makes a difference. What are three or four words that you think describe ECCO’s approach to style? Timeless. Less is more. Scandinavian. Modern.
ECCO BELMAR 9104443-90321 ECCO PRETORIA 351133-01159 ECCO DACONO 660614-01507
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DESIGN NEVER SLEEPS
What are some of the upcoming trends
Overall, you’ll see pointier, more feminine
that you find most exciting?
shoes for ladies, with a continuation of the block heel, but also with more refined heels.
For Autumn Winter 2013, I see three
Higher heels are definitely a big presence.
strong directions.
I’m extremely excited about our ECCO Sculptured 75 collection, which features
One, influence by recent “filmatized” fairy
truly modern, feminine silhouettes created
tales and literature points toward the dark,
with our groundbreaking ECCO Sculptured
romantic and dramatic. Inspired by this
comfort technology. I believe these shoes will
mood, our designers have developed
create a big buzz this season. I have a pair
silhouettes which are retro and classic,
myself and I have never experienced such
but also have a strong fashion-forward
modern heel comfort as I do with these.
dimension. The color palette runs from deep reds to browns and classic black.
For men, you’ll see classic styles with adventurous materials and interpretations,
The second direction is very classic and
as well as pure modernism. And a refreshing
graphic. Inherently Scandinavian, it’s all
development from last year that we are
about timeless silhouettes and minimalism.
continuing is hybrid footwear; shoes that
For this, we’re focusing on clean designs,
combine elements of a sneaker with more
elegant materials and a color range of
stylish aspects.
blacks, deep reds, dusty blues, burnt oranges and dark greens. The third direction is more rugged, urban and untamed. Very nature-inspired. The silhouettes are simple and quite modern, with an earthy color palette and heavier leathers with a more raw feeling.
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AUTUMN // WINTER 2013
DESIGNER’S PICK
ECCO BIARRITZ 630014-02482
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DESIGN NEVER SLEEPS
Here is one of my favorite shoes from the Autumn/Winter 2013 collection. It’s a classic mid-cut boot that is versatile, perfect for every day. Formal shape but great casual look. Oiled camel suede leather gives it a nice vintage feel. This season, we have focused on infusing the collection with subtle but attractive color pops and this ECCO Biarritz perfectly represents this trend. Revisiting classic styles and adding unexpected twists is something we love to do in the men’s design team.
- KANO AFIFY ECCO Men´s Lead Designer
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AUTUMN // WINTER 2013
RT FO M R O E C H L t IG EE H os rt H T fo H rm O IG T G ou com d H k S o d . an JU to ce y el g e he hin W van log to a o t h ad hn d it hig me er c so nev te plie us s . , n eo lt i e ap g re r su me sibl he re o go s w w o e y p y r Th s ve ht an ti g m te . ha . e ou or lt r th mf tim hee ea o e w C h l t mm s to al s 75 bli A re pu
S S E N I S I P P R A H
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HAPPINESS RISES
S E S 17
ECCO SCULPTURED 75 242663-01070
AUTUMN // WINTER 2013
ECCO SCULPTURED 75 242663-01070
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HAPPINESS RISES
THE E C C O S C U L P TURED 75 C O LLEC TIO N First, we raised the level of high heel happiness. Now, we are making sure there is enough to go around. Our incredibly comfortable ECCO Sculptured shoes are available in different heel heights and a range of styles. Casual. Formal. Modern. Simple. There are ECCO Sculptured shoes for everyone and anytime.
ECCO SCULPTURED 75 242643-01001
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HAPPINESS RISES contemporary high heel. It has the comfort of a sneaker, but the look and the beauty of a high heel shoe. What makes this possible? The way we at ECCO make shoes is vastly different from other shoe companies. Basically, we have mastered a technology called Direct Injection that lets us make shoes which are much more comfortable than the normal type of cemented shoe. The ECCO Sculptured 75 shoes are very flexible, shock absorbing and fit wonderfully.
MIKKEL MØLLER JENSEN ECCO Product Manager
How would you describe the style of the ECCO
Can you sum up your job as Product Manager
Feminine. Elegant. Very sleek. There is nothing on
Sculptured 75 shoes? this shoe that’s there for show. It has the purity of
for Ladies Formal at ECCO?
enduring fashion. It’s so simple that no matter
My job is developing really beautiful women’s
what outfit women are pairing it up with they will
shoes.
look great in it.
What drew you to ECCO? It’s one of Denmark’s best brands and, in my
“
opinion, the most prominent. It’s also a fantastic place to work. Is this your first job with ECCO? Actually, I’ve been with ECCO almost five years now. I started when I was quite young — only 21. I’ve worked in many different places for ECCO. Indonesia, Tønder, Bredebro. I’ve worked in lots of different departments.
It’s about combining qualities of an all day walkable shoe with the style of a 75mm contemporary high heel. IT HAS THE COMFORT OF A SNEAKER, BUT THE LOOK AND THE BEAUTY OF A HIGH HEEL SHOE.
- MIKKEL MØLLER JENSEN ECCO Product Manager
Tell us your view of Scandinavian design. For me, Scandinavian design is minimalism and functionality. I think it’s important to stress
The ECCO Sculptured 75 is 10mm higher than the
the idea of functionality, because often people
groundbreaking ECCO Sculptured 65 Collection
think Scandinavian design is more about how
that ECCO launched last year. How did women
something looks than how it works. One part
respond to that shoe?
is about aesthetics. The other is about making something usable. Form follows function.
Women all over the world were excited about the
The ECCO Sculptured 75 Collection is one of your
women have dealt with for years. We have already
ECCO Sculptured 65, which solved a problem that sold over one million pairs and sales are still going
latest exciting developments. Can you tell us
strong. The 75mm shoe is even more beautiful and
what this collection is all about?
feminine without any sacrifice in comfort –
It’s about combining qualities of an all day
so I expect it to do even better.
walkable shoe with the style of a 75mm
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AUTUMN // WINTER 2013
never used to wear “ Ihigh heels every day...
“I never used to wear high heels every day because my feet needed a break. But I can wear these shoes all the time.” MARIE LOHMANN, Magnetix Copenhagen, Denmark
But now I can have my style and my feet still feel good at the end of the day.
“
“I love the look of heels. It’s a big part of my style, but I also struggle with how they feel. But now I can have my style and my feet still feel good at the end of the day.” RIKKE AGNETE DAM, House of Communication Copenhagen, Denmark
...actually feels good to walk in.
“
“It’s about time that women have the freedom to wear a high heel shoe that actually feels good to walk in.” YOO-JIN SHIN, Grabarz + Partner Hamburg, Germany
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HAPPINESS RISES
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ECCO SCULPTURED 75 242663-01070
AUTUMN // WINTER 2013
HOW TO STYLE THE SHOE
TONE ON TONE Slim jeans, a simple tee and a textured blazer in similar hues. ECCO SCULPTURED 75 242643-01001
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HAPPINESS RISES
FEMININE AND FUNKY Two-toned blouse paired with a short wool skirt and a hint of gold. ECCO SCULPTURED 75 242673-01001
E L E GA N C E W I T H A N E D G E Sheer sweater and skinny ankle pants with a bold accessory. ECCO SCULPTURED 75 242613-01070
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AUTUMN // WINTER 2013
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THE CRAFT MOVEMENT
THE MOVEMENT The mix of new technology and traditional handwork represents the next wave of craft.
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AUTUMN // WINTER 2013
MARK RÖDEL Head of ECCO Leather, Brand and Design Can you tell us about your journey to your current position at ECCO? I have always worked in shoemaking. After time at several other shoe companies, I was happy to join ECCO as a designer in the men’s department, eventually managing that collection. Then in September 2012, I joined the ECCO Leather team as Head of ECCO Leather, Brand and Design. Can you describe the range of leathers used in the Men’s Formal Collection? We divide our leather types into two broad categories: timeless and seasonal. Our timeless leathers are more classic, ranging from firm, smooth leathers to pebbled leathers with different
Where does your leather design work take
shines and finishes. We also include what we call
place? In what ways does the city influence or
“brush-offs”, which are softer, suede-like textures.
energize your creative work? Most of our new leather design takes place at
Our seasonal leathers vary more and are inspired
our studio and in Amsterdam, which is a very
by things we are seeing in the world right now. You
stimulating and creative city. Our designers take
will see more colors and a variety of textures – a
inspiration from all directions. Our leathers are
great “fashion sense”, for lack of a better term.
strongly influenced by nature and cityscapes, as well as art and popular culture. All this is filtered
Can you give us an example of any creative
through the lens of our Scandinavian sensibilities.
theme or inspiration behind the collection? For our seasonal collection, we began with a
Is ECCO’s approach to leather a factor of a
concept called “city goers”, which has a formal,
Scandinavian design perspective?
urban sensibility. From there, we build the
Yes, due to our Scandinavian emphasis on
collection with a range of colors.
minimalism and simplicity, materials are extremely important to us. So we are very controlling when
Are these leathers unique to ECCO? What does it
it comes to anything that impacts our quality. It
take to craft leather like this?
is very important to us to be independent. Unlike
Our leathers are completely unique. When ECCO
a conventional leather company, we have our
founder, Karl Toosbuy, made the rather radical
own supply chain, which lets us exert tremendous
decision to start up his own leather company, he
control over the attributes of our leather. ECCO
did not start completely from scratch – instead
leathers are always very natural feeling – soft,
he recruited members of Europe’s long-standing
round and supple. Our finished designs are
leather families. At our research and development
understated and subtle. Furthermore, controlling
facility, we mix an atmosphere of artistic expression
all our inputs and outputs enables us to take
and technical innovation with a combined 200
a very ecologically minded approach in our
years of tannery experience. All this makes our
operations – which is very important to us as
leathers special.
Scandinavians.
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ECCO CONTOURED 632034-02001
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“Due to our Scandinavian emphasis on
MINIMALISM &
SIMPLICITY materials are extremely important to us.”
AUTUMN // WINTER 2013
ECCO CONTOURED 632014-02072
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THE CRAFT MOVEMENT
“
It is very important to us to be independent. Unlike a conventional leather company, we have our own supply chain, which lets us exert tremendous control over the attributes of our leather. - MARK RĂ–DEL Head of ECCO Leather, Brand and Design
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TALKING LEATHER GOODS W I T H M A N AG I N G D I R E C T O R L I N D S AY C A M P B E L L
In pursuit of leather to meet his exacting
with shoes. For example, you generally put your
standards, ECCO founder, Karl Toosbuy, started
shoes on only once a day. Yet all day long, you
ECCO Leather in 1985. Today, the leather that
interact with your bag – swinging it over your
ECCO produces is so highly regarded that the
shoulder, carrying it, getting things out, putting
company now supplies many of the world’s
things in, etc. So it becomes even more tactile,
leading makers of luxury goods. ECCO Leather
and, I think, more personal, because you make
Goods gives the company an opportunity to
choices in regards to the functionality. Everyone
match its leather craft with its Scandinavian
puts their foot into a shoe the same way – but
design approach.
everyone organizes their bag differently. What is unique about ECCO’s approach to Leather Goods? We’re one of the few global accessory companies to design and craft our own leather. The leather itself is where our creative process begins. As a result, our approach is extremely creative, innovative and deeply attuned to the natural qualities inherent in the material. And all of this is enriched by our Scandinavian design perspective. What’s the outcome of this way of working? We have a wide range of designs, but you’ll see a common thread of minimalism, elegance and very thoughtful attention to how a bag functions.
We spoke with Lindsay Campbell, the Managing Director of ECCO Leather Goods, to learn how ECCO approaches products that go beyond shoes.
We pay a ton of attention to every detail, from
You are obviously enthusiastic about the
What’s next?
possibilities of ECCO Leather Goods. Tell us why?
We’ve assembled a team of designers tasked with
Bags represent a forum for ECCO to express our
taking our Leather Goods Collection to the next
passion for Scandinavian design. We’re creating
level. They are charged with developing a singular
bags that are beautiful to see and touch, while
“design DNA” that will give customers an even
being refreshingly functional – with every detail
more distinctive choice in accessories. In essence,
thought through.
we are turning up the volume on the things we
stitching to hardware to the feel of a shoulder strap.
do well. Expect to see new collections with more What are some of the key differences between
innovative and distinctive leathers and designs
the functionality of bags versus shoes?
characterized by our minimalist, yet exploratory,
People interact in a different way with bags than
approach.
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ECCO NATAL 9104342-90084
WHICH BAG FITS YOUR LIFESTYLE?
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THE CRAFT MOVEMENT
ECCO CHANIA 9104480-90000 For women who want casual elegance with plenty of room. Carrying everything you might need gives you freedom to be spontaneous.
ECCO NATAL 9104342-90084 The ECCO Natal’s sleek minimalism invites you to express your style and your mood. It can feel elegant, laid back or glamorous. Enjoy the possibilities.
ECCO BELAGA 9104478-90000 For the times you want an uptown look, this bag lets you keep things light and gorgeous at the same time.
ECCO BELMAR 9104443-90321 For women who don’t like to be tied down, this bag is all about the possibilities. It is an everyday bag that makes any day feel special.
ECCO COLLIE 9104434-90321 A perfect bag for those days when you want to feel especially sophisticated as you navigate the city, or wherever you happen to be.
ECCO CALI 9104469-90000 Turn up your glamour. Let your style carry you through the day or night. With this clutch in your hand, everything is within reach.
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WELCOME TO WINTER IN COPENHAGEN
WELCOME TO WINTER IN
COPENHAGEN The theme of our shoot is winter life in the city close to our headquarters and our hearts. We want to give you a sense of how families live in this vibrant and creative place. Here, the coldest months are an opportunity to spend relaxed time with family, while also getting outside to enjoy the beauty and atmosphere of the city. So we ventured out to our favorite streets and parks. We played in the snow. And we were invited to spend time with our friends, the Merolli family.
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ECCO AUDE 241723-01166
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WELCOME TO WINTER IN COPENHAGEN
ECCO DARREN 537004-02175
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WINTER AND THE MERMAID Most people today know “The Little Mermaid” as a Walt Disney film, but it began as a story by Hans Christian Andersen, the legendary Danish writer of fairy tales. The statue of The Little Mermaid resides on a large rock near Copenhagen’s Langelinie promenade, where she gazes longingly out to the sea. In the middle of winter she is especially lovely, so we paid her a visit and stayed to photograph our outdoor shoes and boots.
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WELCOME TO WINTER IN COPENHAGEN
The Little Mermaid, Copenhagen
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AUTUMN // WINTER 2013
People from Copenhagen enjoy three lakes that gently curve around the city. The lakes all have walking paths and contribute to Copenhagen’s sense of ease and balance. It is a city that bustles but it also relaxes and strolls. ECCO SAUNTER 234623-55778 ECCO DARREN 537004-02175 ECCO AUDE 241723-01166 ECCO BIRMINGHAM 631114-11001
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WELCOME TO WINTER IN COPENHAGEN
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AUTUMN // WINTER 2013
S C A N D I N AV I A N C O N V E R S A T I O N S
WITH T H E M E R O L L I FA M I LY To give you some insights into the everyday life of families in Copenhagen, we visited our friends and collaborators, the Merollis.
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WELCOME TO WINTER IN COPENHAGEN
Giuliano Merolli is part of our ECCO production team. He and his wife Sophie run Agentur ApS, an agency representing fashion stylists, hair stylists and make-up artists around the world. They have two sons, Romeo, 6, and Theodore, 1½. They enjoy a life that balances the glamour of fashion photography with the down-to-earth pleasures of being a family.
GIULIANO My parents met here before I was born and then romance ensued and they got married in England and lived in Italy for a few years. My father had a scholarship at Danish University… so they stayed here. I grew up with a Danish and English/Italian background. SOPHIE We’ve been married for almost 2 years but have been together for 7 and a half. ages. It is one of the Danish house mark brands.
GIULIANO We had a mutual friend who introduced
You have ECCO®, you have Lego®, you have
us.
B&O®. I think everyone in Denmark knows at least those three brands. And when I was a kid we had
SOPHIE He was really a gentleman. I remembered
ECCO shoes. I think ECCO has moved in a way
him, not that many men are gentlemen. He was
that is similar to Danish design, that you have
like the old-fashioned way, pulling out my chair,
the functionality combined with being a stylish
and he made a good impression.
product.
GIULIANO With my wife, we run an agency for hair
A very good, comfortable shoe, which is good
and make-up artists and fashion stylists and we’ve
for your foot. And they combine it with quite a
been running it for a year and a half now.
beautiful design so that they are the best of both worlds, really.
SOPHIE We enjoy the creative part of the fashion business.
SOPHIE Now we have two children, and I always think about how shoes have to be really
GIULIANO Here in Scandinavia, we have a
comfortable and good for their feet. I always trust
heightened sense of aesthetics, which goes
ECCO.
down to the root, small details, clean, very simple, elegant… and functional. And we both remember ECCO from our childhoods; it’s been around for
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IT’S A SMALL WORLD AFTER ALL To give you another taste for winter life in Copenhagen, we spent time inside and outside with a group of energetic Scandinavian children. And we enjoyed a school-day morning visit with the Hancke family.
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IT’S A SMALL WORLD AFTER ALL
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AUTUMN // WINTER 2013
KIDS
at
SCHOOL
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IT’S A SMALL WORLD AFTER ALL
At ECCO, we believe the shoe must follow the foot. We also believe in giving kids space to be kids — to be playful, active and spontaneous. And we design our shoes accordingly. Every kids’ shoe we make is prepared to get physical. To be athletic and comfortable. To keep feet cool and dry when they are inside, warm and dry when they are outside. So no matter what kids are doing, playing soccer, skipping rope, bicycling, or just running across the school playground, their shoes are helping them stay ‘in the game’.
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AUTUMN // WINTER 2013
ECCO BIOM TRAIN KIDS 701352-58019
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IT’S A SMALL WORLD AFTER ALL
ECCO BIOM TRAIN KIDS 701352-58133
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S C A N D I N AV I A N C O N V E R S A T I O N S
WITH T H E H A N C K E FA M I LY We visited our other friends and collaborators, the Hanckes, one winter morning before school.
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IT’S A SMALL WORLD AFTER ALL
Niels Hancke has worked with ECCO on many photo shoots. His company, Productionhotel.com Aps, helps filmmaking and photography crews (including our own) find hotels for their shoots around the world. His wife Nanna owns “Bøger & Kuriosa” (or Books & Curiosities in English), a fabulous antique bookstore in Copenhagen. Along with their children, Emilie, 8, and Gustav, 7, they live overlooking Tivoli Gardens, Copenhagen’s famous amusement park.
NANNA I sell old books... from a physical shop and an Internet shop. NIELS I have a company called The Production Hotel. I provide hotels for people who make commercials, movies, and so on. NANNA We are a quiet and a bustling family. In the wintertime in Scandinavia, everything is a little calmer and people tend to be more indoors, and
The Danish and Scandinavian design is
so do we. We read a lot and play a lot of games.
something... minimalistic; close to nature... it’s
But in the summertime, we have a summerhouse;
functional but straightforward. Very good quality,
we see a lot of friends. People in Scandinavia are
all the materials are real, it’s not too much extra
never indoors in the summertime because we
fluff.
enjoy it so much being outside in the sun. NANNA My favorite thing about working in NIELS I think in Scandinavia you have a very good
Scandinavia is I think there’s a lot of innovative
attitude towards work and life balance... people
people and companies here in Copenhagen.
understand that you want to spend time with your ECCO’s been part of my life since I was a kid. This
family.
morning I had to wear warm boots because it’s snowing.
One of the reasons we’re perceived as the happiest country in the world is probably because we have an easygoing way of life. Also because
I find ECCO modern and useful. You can wear it for
of our work-life balance. A lot of time with our
anything, even going out at evening time.
kids, a lot with our family, a lot with our friends. We embrace nature; we embrace each other and
I don’t mind spending money on shoes for my
our families.
kids. Gustav is very selective, he likes to be part of the choosing himself, and he’s very fond of the ECCO brand.
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AUTUMN // WINTER 2013
KIDS at PLAY Through the eyes of children, the entire world is a playground. A place to have adventures, to explore, discover and have fun wherever they happen to be.
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IT’S A SMALL WORLD AFTER ALL
ECCO BIOM HIKE KIDS 703002-50987
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ECCO BIOM HIKE KIDS 703012-58137
AUTUMN // WINTER 2013
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IT’S A SMALL WORLD AFTER ALL
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AUTUMN // WINTER 2013
Snow makes the whole landscape feel like it is inviting you to come out and play. Kids will entertain themselves in the snow for hours. It helps to have nimble, free-moving boots to keep them dry and warm.
ECCO WINTERQUEEN 720882-58178
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