ECHELON Brand Book

Page 1

1 BRAND BOOK BRAND BOOK
WHO

WE ARE

A step above the rest.

ECHELON is the Branded Design expression of BARDAS Investment Group.

Through its ECHELON Management Company, BARDAS delivers a fully realized development beyond the scope of many of its peers.

ECHELON properties are uniquely designed, programmed and managed from concept through construction through leasing and community program activations for the utmost tenant satisfaction, loyalty and premium pricing returns.

2 BRAND BOOK

THE VISION Design and operation that deliver to a higher scale.

The definition of ECHELON is literally ‘to scale and climb higher’. This vison for next-level creative hubs fuses art and commerce into each project. While many developers only pay attention to the mechanics, BARDAS vis-a vis ECHELON also pay keen attention to the humanics to ensure the healthiest and most inspiring of environments for their denizens.

Each property is designed and executed to be site specific and unique yet to share core design and operational values and practices between each project for Brand identity and consistency.

3 BRAND BOOK
4 BRAND BOOK 38 | ECHELON at 729 733 Seward 38 | Vertical and Horizontal Logos 39 | Logo with Tagline 40 | Logo with SEWARD COLLECTIVE 41 | Property Illustration 42 | Graffiti Wall 43 | ECHELON at 1151 Las Palmas 43 | Vertical and Horizontal Logos 44 | Logo with Tagline 45 | Vertical and Horizontal Logos EAST 46 | Logo with Tagline EAST 47 | Vertical and Horizontal Logos WEST 48 | Logo with Tagline WEST 49 | Property Illustration 50 | Graffiti Wall with Tagline Logo 51 | Graffiti Wall with EAST Logo 52 | Graffiti Wall with WEST Logo 56 | ECHELON at 6344 Fountain 56 | Vertical and Horizontal Logos 57 | Logo with Tagline 58 | THE LAB Logo 59 | Property Illustration 60 | Graffiti Wall with Tagline Logo 61 | Graffiti Wall with THE LAB Logo 62 | ECHELON Studios at Television Center 62 | Primary Logos 63 | Horizontal Logos 64 | STUDIO E Logo 65 | GALLERY E Logo 66 | Property Illustration Old Property 67 | Property Illustration New Development 68 | Graffiti Wall 69 | ECHELON at 1015 FAIRFAX 69 | Vertical and Horizontal Logos 70 | Logo with Tagline 71 | Property Illustration 72 | BRAND EXAMPLES 5–6 | ECHELON Color Palette 8–16 | ECHELON Primary Logos PROPERTY LOGOS 18 | ECHELON Studios Hollywood 18 | Primary Logos 19 | Horizontal Logos 20 | Property Illustration 21 | Graffiti Wall 22 | ECHELON at 1200 Cahuenga 22 | Vertical and Horizontal Logos 23 | Logo with Tagline 24 | Property Illustration 25 | Graffiti Wall 26 | ECHELON SEWARD COLLECTIVE 26 | Vertical and Horizontal Logos 27 | Logo with All Properties 28 | ECHELON at 712 Seward 28 | Vertical and Horizontal Logos 29 | Logo with Tagline 30 | Logo with SEWARD COLLECTIVE 31 | Property Illustration 32 | Graffiti Wall 33 | ECHELON at 717 Seward 33 | Vertical and Horizontal Logos 34 | Logo with Tagline 35 | Logo with SEWARD COLLECTIVE 36 | Property Illustration 37 | Graffiti Wall TABLE OF CONTENTS

THE BRAND

Color palette

Color is fundamental part of the brand identity. Consistent use of the color palette will reinforce the cohesiveness of the brand and communicate a certain emotion to your audience.

5 BRAND BOOK CMYK 86 / 69 / 50 / 46 RGB 36 / 55 / 70 PANTONE 7546 C CMYK 74 / 47 / 33 / 7 RGB 78 / 115 / 138 PANTONE 5405 C CMYK 18 / 16 / 24 / 0 RGB 209 / 204 / 189 PANTONE 7534 C CMYK 21 / 100 / 95 / 13 RGB 177 / 32 / 40 PANTONE 7621 C CMYK 21 / 27 / 100 / 0 RGB 208 / 175 / 33 PANTONE 7752 C
YORK BLUE AVALON BLUE SUDAN BEIGE CLARET RED FLORENTINE GOLD

THE BRAND Typography

Typography is a powerful brand tool when used consistently. This set of typefaces best represents the classically modern feel of ECHELON and should be used across all print applications.

USES:

Headlines: Used with initial caps at -25 kerning.

Body Copy: Used with -10 kerning.

USES:

Subheads: Used with all caps at -25 kerning.

Bolded Body Copy: Used with -10 kerning.

Gotham Book

USES:

Used to create hierarchy on large format pieces such as outdoor signage.

Gotham Bold

USES:

Used to create hierarchy on large format pieces such as outdoor signage.

Gotham Black

USES:

Used for pull quotes and call-out copy.

Gotham Light

6 BRAND BOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 Bodoni Moda Medium Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9

PRIMARY LOGOS

7 BRAND BOOK BRAND BOOK

THE BRAND Primary logo

ECHELON’s primary logo is a wordmark and icon. The lettering is clean and timeless while the icon visually represents an abstract building, a staircase as a nod to the “upper echelon” of our expertise and an abstract “e”.

This is the main logo that will be used across primary brand applications and establish the brand in the world.

COLOR USAGE

Echelon_Logo_2Color_Light.eps may only be used on the dark and light blue, while Echelon_Logo_2Color_Dark.eps may only be used on white and beige.

When full color printing is not available, the use of black and white logos should be used.

DOWNLOAD FILES

https://www.dropbox.com/sh/nxpta5kaew8apmf/AAD0E-EC4kB6yr4IMFMJjgCpa?dl=0

Echelon_Logo_White.eps / Echelon_Logo_White.png

Echelon_Logo_2Color_Light.eps / Echelon_Logo_2Color_Light.png

Echelon_Logo_2Color_Light.eps

Echelon_Logo_Black.eps / Echelon_Logo_Black.png

Echelon_Logo_2Color_Dark.eps / Echelon_Logo_2Color_Dark.png

BRAND BOOK 8

THE BRAND

Co-brand logo

This is a secondary logo and should only be used in instances where the logo will appear at least 3” wide.

COLOR USAGE

Please follow color guidance outlined on page 8.

SIZING RULES

MINIMUM SIZE

The smallest that the Co-brand logo should appear is 1.5".

DOWNLOAD FILES

https://www.dropbox.com/sh/yzpxsn69nbkuit5/AACUTOFGPXwWrVvjup7gMeLca?dl=0

Echelon_Cobrand_Logo_White.eps / Echelon_Cobrand_Logo_White.png

Echelon_Cobrand_Logo_2Color_Light.eps / Echelon_Cobrand_Logo_2Color_Light.png

Echelon_Logo_2Color_Light.eps

Echelon_Cobrand_Logo_Black.eps / Echelon_Cobrand_Logo_Black.png

Echelon_Cobrand_Logo_2Color_Dark.eps / Echelon_Cobrand_Logo_2Color_Dark.png

BRAND BOOK 9

THE BRAND Tagline lock-ups

Echelon_Tagline_Logo_White_V.eps

Echelon_Tagline_Logo_White_V.png

Echelon_Tagline_Logo_White_H.eps

Echelon_Tagline_Logo_White_H.png

Echelon_Tagline_Logo_2Color_Light_V.eps

Echelon_Tagline_Logo_2Color_Light_V.png

Echelon_Tagline_Logo_2Color_Light_H.eps

Echelon_Tagline_Logo_2Color_Light_H.png

Echelon_Tagline_Logo_Black_V.eps

Echelon_Tagline_Logo_Black_V.png

Echelon_Tagline_Logo_Black_H.eps

Echelon_Tagline_Logo_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/vto1a5htphj2br7/ AAB1pxHzQ92N_Lzk2n7oZhmFa?dl=0

Echelon_Tagline_Logo_2Color_Dark_V.eps

Echelon_Tagline_Logo_2Color_Dark_V.png

Echelon_Tagline_Logo_2Color_Dark_H.eps

Echelon_Tagline_Logo_2Color_Dark_H.png

BRAND BOOK 10

DOWNLOAD FILES

https://www.dropbox.com/sh/vs5gka8833jqeef/ AAC4MtoeB6i4wsOCjGtae5cJa?dl=0

Echelon_Web_Logo_White_V.eps / Echelon_Web_Logo_White_V.png

Echelon_Web_Logo_2Color_Light_V.eps / Echelon_Web_Logo_2Color_Light_V.png

Echelon_Web_Logo_Black_V.eps / Echelon_Web_Logo_Black_V.png

Echelon_Web_Logo_2Color_Dark_V.eps / Echelon_Web_Logo_2Color_Dark_V.png

BRAND BOOK 11
BRAND Web
THE
lock-ups

PRODUCED IN HOLLYWOOD Logo lock-up.

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/albvydwdvlcj4k0tg1gjm/h?r lkey=2fadovw2gp8y2q18uj4fi7yct&dl=0

Echelon_ProducedInHollywood_White.eps / Echelon_ProducedInHollywood_White.png

Echelon_ProducedInHollywood_Light.eps / Echelon_ProducedInHollywood_Light.png

Echelon_ProducedInHollywood_Black.eps / Echelon_ProducedInHollywood_Black.png

Echelon_ProducedInHollywood_Dark.eps / Echelon_ProducedInHollywood_Dark.png

BRAND BOOK 12
THE BRAND Specialty Logo

THE BRAND Management Group logo stacked

This logo is only for the use of ECHELON Management Group.

EchelonMG_Stacked_Logo_White.eps

EchelonMG_Stacked_Logo_White.png

EchelonMG_Stacked_Logo_2Color_Light.eps

EchelonMG_Stacked_Logo_2Color_Light.png

DOWNLOAD FILES

https://www.dropbox.com/scl/ fo/3ay9rz8q2iaol954b4ox3/h?rlkey=4asecld7d34ekhn rhx3p0cg6z&dl=0

EchelonMG_Stacked_Logo_White.eps

EchelonMG_Stacked_Logo_White.png

EchelonMG_Stacked_Logo_Black.eps

EchelonMG_Stacked_Logo_Black.png

BRAND BOOK 13

This logo is only for the use of ECHELON Management Group.

DOWNLOAD FILES

https://www.dropbox.com/scl/ fo/3ay9rz8q2iaol954b4ox3/h?rlkey=4asecld7d34ekhn rhx3p0cg6z&dl=0

EchelonMG_Horiz_Logo_White.eps

EchelonMG_Horiz_Logo_White.png

EchelonMG_Horiz_Logo_2Color_Light.eps

EchelonMG_Horiz_Logo_2Color_Light.png

EchelonMG_Horiz_Logo_Black.eps

EchelonMG_Horiz_Logo_Black.png

EchelonMG_Horiz_Logo_2Color_Dark.eps

EchelonMG_Horiz_Logo_2Color_Dark.png

BRAND BOOK 14
THE BRAND Management Group logo horizontal

THE BRAND

Spacing and usage

There are a few rules that are necessary for maintaining the integrity of the brand. Please do not compromise the overall look of the logo by rotating, skewing, or distorting in any way.

SPACING

To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements, like other logos or body copy that might conflict with the mark.

The minimum space is defined by the Echelon icon in the primary logo. This minimum space should be maintained as the logo is proportionally resized.

INCORRECT USAGE

Do not distort, skew, rotate, or recolor any of the brandmarks in any way.

BRAND BOOK 15

THE BRAND BARDAS

BARDAS logo should always be used in black or white when used independently.

Bardas_Logo_White.eps

Bardas_Logo_White.png

DevelopedByBardas_Logo_White.eps

DevelopedByBardas_Logo_White.png

DOWNLOAD FILES

https://www.dropbox.com/sh/hx3oxex0hmrfy30/ AABaiESEPVtZUPvh5rpqwatoa?dl=0

Bardas_Logo_Black.eps

Bardas_Logo_Black.png

DevelopedByBardas_Logo_Black.eps

DevelopedByBardas_Logo_Black.png

BRAND BOOK 16

PROPERTY LOGOS

17 BRAND BOOK BRAND BOOK

THE BRAND Property lock-ups with tagline

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/0cmvpeuhdz178i8g976fe/ AIolTGcXWpQsDdfFTftj8Nk?rlkey=8kd81raakqh11kgua5jnszpba&e=1&dl=0

Echelon_LogoSTUDIOS_Hollywood_White_V.eps

Echelon_LogoSTUDIOS_Hollywood_White_V.png

Echelon_LogoSTUDIOS_Hollywood_Light_V.eps

Echelon_LogoSTUDIOS_Hollywood_Light_V.png

Echelon_LogoSTUDIOS_Hollywood_Black_V.eps

Echelon_LogoSTUDIOS_Hollywood_Black_V.png

Echelon_LogoSTUDIOS_Hollywood_Dark_V.eps

Echelon_LogoSTUDIOS_Hollywood_Dark_V.png

BRAND BOOK 18

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_LogoSTUDIOS_Hollywood_White_H.eps / Echelon_LogoSTUDIOS_Hollywood_White_H.png

Echelon_LogoSTUDIOS_Hollywood_Light_H.eps / Echelon_LogoSTUDIOS_Hollywood_Light_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/0cmvpeuhdz178i8g976fe/ AIolTGcXWpQsDdfFTftj8Nk?rlkey=8kd81raakqh11kgua5jnszpba&e=1&dl=0

Echelon_LogoSTUDIOS_Hollywood_Black_H.eps / Echelon_LogoSTUDIOS_Hollywood_Black_H.png

Echelon_LogoSTUDIOS_Hollywood_Dark_H.eps / Echelon_LogoSTUDIOS_Hollywood_Dark_H.png

BRAND BOOK 19

DOWNLOAD FILES

https://www.dropbox.com/sh/zv9ekx005nj0slx/ AABDAmoLZ0gnldxDGebbItUna?dl=0

5601SantaMonica_Illustration_AvalonBlue.eps / 5601SantaMonica_Illustration_AvalonBlue.png

5601SantaMonica_Illustration_White.eps / 5601SantaMonica_Illustration_White.png

5601SantaMonica_Illustration_YorkBlue.eps / 5601SantaMonica_Illustration_YorkBlue.png

BRAND BOOK 20 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/94pymxtpr0p0rhd82swts/AG0zFhhCb4Ypz24efp0yM1U?rlkey=p3ixoi19093mby0bzsygjel65&dl=0

BRAND BOOK 21 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_1200Cahuenga_White_V.eps

Echelon_Logo_1200Cahuenga_White_V.png

Echelon_Logo_1200Cahuenga_White_H.eps

Echelon_Logo_1200Cahuenga_White_H.png

Echelon_Logo_1200Cahuenga_Light_V.eps

Echelon_Logo_1200Cahuenga_Light_V.png

Echelon_Logo_1200Cahuenga_Light_H.eps

Echelon_Logo_1200Cahuenga_Light_H.png

Echelon_Logo_1200Cahuenga_Black_V.eps

Echelon_Logo_1200Cahuenga_Black_V.png

Echelon_Logo_1200Cahuenga_Black_H.eps

Echelon_Logo_1200Cahuenga_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/qwix2kslpdm2nby/ AABVLQDbBQ4p4p4cFshLljbra?dl=0

Echelon_Logo_1200Cahuenga_Dark_V.eps

Echelon_Logo_1200Cahuenga_Dark_V.png

Echelon_Logo_1200Cahuenga_Dark_H.eps

Echelon_Logo_1200Cahuenga_Dark_H.png

BRAND BOOK 22

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_1200Cahuenga_White_V.eps

Echelon_LogoTagline_1200Cahuenga_White_V.png

Echelon_LogoTagline_1200Cahuenga_Light_V.eps

Echelon_LogoTagline_1200Cahuenga_Light_V.png

Echelon_LogoTagline_1200Cahuenga_Black_V.eps

Echelon_LogoTagline_1200Cahuenga_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/qwix2kslpdm2nby/ AABVLQDbBQ4p4p4cFshLljbra?dl=0

Echelon_LogoTagline_1200Cahuenga_Dark_V.eps

Echelon_LogoTagline_1200Cahuenga_Dark_V.png

BRAND BOOK 23

DOWNLOAD FILES

https://www.dropbox.com/sh/5u4gfbs7x8q382t/ AAAJJR2o2mNUxOLXiMYfarh6a?dl=0

1200Cahuenga_Illustration_AvalonBlue.eps / 1200Cahuenga_Illustration_AvalonBlue.png

1200Cahuenga_Illustration_White.eps / 1200Cahuenga_Illustration_White.png

1200Cahuenga_Illustration_YorkBlue.eps / 51200Cahuenga_Illustration_YorkBlue.png

BRAND BOOK 24 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/h0311wz7eyen6psizgzkx/h?rlkey=998lvuzwid6lz89ued97ltmh5&dl=0

BRAND BOOK 25 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_SewardCollective_White_V.eps

Echelon_SewardCollective_White_V.png

Echelon_SewardCollective_White_H.eps

Echelon_SewardCollective_White_H.png

Echelon_SewardCollective_Light_V.eps

Echelon_SewardCollective_Light_V.png

Echelon_SewardCollective_Light_H.eps

Echelon_SewardCollective_Light_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/fj6y57ucrmdimscaaswue/ h?rlkey=pppr6ezyfrk0fd4j4cudc4cye&dl=0

Echelon_SewardCollective_Black_V.eps

Echelon_SewardCollective_Black_V.png

Echelon_SewardCollective_Black_H.eps

Echelon_SewardCollective_Black_H.png

Echelon_SewardCollective_Dark_V.eps

Echelon_SewardCollective_Dark_V.png

Echelon_SewardCollective_Dark_H.eps

Echelon_SewardCollective_Dark_H.png

BRAND BOOK 26

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/fj6y57ucrmdimscaaswue/ h?rlkey=pppr6ezyfrk0fd4j4cudc4cye&dl=0

Echelon_SewardCollectiveProperties_White_V.eps

Echelon_SewardCollectiveProperties_White_V.png

Echelon_SewardCollectiveProperties_Light_V.eps

Echelon_SewardCollectiveProperties_Light_V.png

Echelon_SewardCollectiveProperties_Black_V.eps

Echelon_SewardCollectiveProperties_Black_V.png

Echelon_SewardCollectiveProperties_V.eps

Echelon_SewardCollectiveProperties_V.png

BRAND BOOK 27
Specialty
THE BRAND
Property lock-ups

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_712Seward_White_V.eps

Echelon_Logo_712Seward_White_V.png

Echelon_Logo_712Seward_White_H.eps

Echelon_Logo_712Seward_White_H.png

EchelonStudios_Logo_712Seward_Light_V.eps

EchelonStudios_Logo_712Seward_Light_V.png

Echelon_Logo_712Seward_Light_H.eps

Echelon_Logo_712Seward_Light_H.png

Echelon_Logo_712Seward_Black_V.eps

Echelon_Logo_712Seward_Black_V.png

Echelon_Logo_712Seward_Black_H.eps

Echelon_Logo_712Seward_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/8bm6lhll3tk2odw/ AABAfvZGMY3meWZSVgin8SzWa?dl=0

Echelon_Logo_712Seward_Dark_V.eps

Echelon_Logo_712Seward_Dark_V.png

Echelon_Logo_712Seward_Dark_H.eps

Echelon_Logo_712Seward_Dark_H.png

BRAND BOOK 28

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_712Seward_White_V.eps

Echelon_LogoTagline_712Seward_White_V.png

Echelon_LogoTagline_712Seward_Light_V.eps

Echelon_LogoTagline_712Seward_Light_V.png

Echelon_LogoTagline_712Seward_Black_V.eps

Echelon_LogoTagline_712Seward_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/8bm6lhll3tk2odw/ AABAfvZGMY3meWZSVgin8SzWa?dl=0

Echelon_LogoTagline_712Seward_Dark_V.eps

Echelon_LogoTagline_712Seward_Dark_V.png

BRAND BOOK 29

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_LogoCollective_712Seward_White_V.eps

Echelon_LogoCollective_712Seward_White_V.png

Echelon_LogoCollective_712Seward_White_H.eps

Echelon_LogoCollective_712Seward_White_H.png

Echelon_LogoCollective_712Seward_Light_V.eps

Echelon_LogoCollective_712Seward_Light_V.png

Echelon_LogoCollective_712Seward_Light_H.eps

Echelon_LogoCollective_712Seward_Light_H.png

Echelon_LogoCollective_712Seward_Black_V.eps

Echelon_LogoCollective_712Seward_Black_V.png

Echelon_LogoCollective_712Seward_Black_H.eps

Echelon_LogoCollective_712Seward_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/8bm6lhll3tk2odw/ AABAfvZGMY3meWZSVgin8SzWa?dl=0

Echelon_LogoCollective_712Seward_Dark_V.eps

Echelon_LogoCollective_712Seward_Dark_V.png

Echelon_LogoCollective_712Seward_Dark_H.eps

Echelon_LogoCollective_712Seward_Dark_H.png

BRAND BOOK 30

DOWNLOAD FILES

https://www.dropbox.com/sh/t7jn5mubga1833r/ AABs046ny32hQbZK8ivN-n70a?dl=0

712Seward_Illustration_AvalonBlue.eps / 712Seward_Illustration_AvalonBlue.png

712Seward_Illustration_White.eps / 712Seward_Illustration_White.png

712Seward_Illustration_YorkBlue.eps / 712Seward_Illustration_YorkBlue.png

BRAND BOOK 31 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/z74nqisah31bcareg4p8v/h?rlkey=zhc91c0prrqwq8khzeg82mc9g&dl=0

BRAND BOOK 32 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_717Seward_White_V.eps

Echelon_Logo_717Seward_White_V.png

Echelon_Logo_717Seward_White_H.eps

Echelon_Logo_717Seward_White_H.png

Echelon_Logo_717Seward_Light_V.eps

Echelon_Logo_717Seward_Light_V.png

Echelon_Logo_717Seward_Light_H.eps

Echelon_Logo_717Seward_Light_H.png

Echelon_717Seward_Black_V.eps

Echelon_717Seward_Black_V.png

Echelon_717Seward_Black_H.eps

Echelon_717Seward_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jpo28xjdgt03qz9/AADJi61QjadroVpAULhA77-a?dl=0

Echelon_Logo_717Seward_Dark_V.eps

Echelon_Logo_717Seward_Dark_V.png

Echelon_Logo_717Seward_Dark_H.eps

Echelon_Logo_717Seward_Dark_H.png

BRAND BOOK 33

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_717Seward_White_V.eps

Echelon_LogoTagline_717Seward_White_V.png

Echelon_LogoTagline_717Seward_Light_V.eps

Echelon_LogoTagline_717Seward_Light_V.png

Echelon_LogoTagline_717Seward_Black_V.eps

Echelon_LogoTagline_717Seward_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jpo28xjdgt03qz9/AADJi61QjadroVpAULhA77-a?dl=0

Echelon_LogoTagline_717Seward_Dark_V.eps

Echelon_LogoTagline_717Seward_Dark_V.png

BRAND BOOK 34

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_LogoCollective_717Seward_White_V.eps

Echelon_LogoCollective_717Seward_White_V.png

Echelon_LogoCollective_717Seward_White_H.eps

Echelon_LogoCollective_717Seward_White_H.png

Echelon_LogoCollective_717Seward_Light_V.eps

Echelon_LogoCollective_717Seward_Light_V.png

Echelon_LogoCollective_717Seward_Light_H.eps

Echelon_LogoCollective_717Seward_Light_H.png

Echelon_LogoCollective_717Seward_Black_V.eps

Echelon_LogoCollective_717Seward_Black_V.png

Echelon_LogoCollective_717Seward_Black_H.eps

Echelon_LogoCollective_717Seward_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jpo28xjdgt03qz9/AADJi61QjadroVpAULhA77-a?dl=0

Echelon_LogoCollective_717Seward_Dark_V.eps

Echelon_LogoCollective_717Seward_Dark_V.png

Echelon_LogoCollective_717Seward_Dark_H.eps

Echelon_LogoCollective_717Seward_Dark_H.png

BRAND BOOK 35

DOWNLOAD FILES

https://www.dropbox.com/sh/ojjiet4fnbee81m/ AABMi84oaOQjCDBsDtPmRMjYa?dl=0

717Seward_Illustration_AvalonBlue.eps / 717Seward_Illustration_AvalonBlue.png

717Seward_Illustration_White.eps / 717Seward_Illustration_White.png

717Seward_Illustration_YorkBlue.eps / 717Seward_Illustration_YorkBlue.png

BRAND BOOK 36 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/f5sgetcxt97udxvvr29lh/h?rlkey=aiee6cxecyexzb3smpe35m1w4&dl=0

BRAND BOOK 37 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_729733Seward_White_V.eps

Echelon_Logo_729733Seward_White_V.png

Echelon_Logo_729733Seward_White_H.eps

Echelon_Logo_729733Seward_White_H.png

Echelon_Logo_729733Seward_Light_V.eps

Echelon_Logo_729733Seward_Light_V.png

Echelon_Logo_729733Seward_Light_H.eps

Echelon_Logo_729733Seward_Light_H.png

Echelon_729733Seward_Black_V.eps

Echelon_729733Seward_Black_V.png

Echelon_729733Seward_Black_H.eps

Echelon_729733Seward_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jkd0lzwv0j73tsh/ AACMEIy5y0Ol-W4fxU3WqhuUa?dl=0

Echelon_Logo_729733Seward_Dark_V.eps

Echelon_Logo_729733Seward_Dark_V.png

Echelon_Logo_729733Seward_Dark_H.eps

Echelon_Logo_729733Seward_Dark_H.png

BRAND BOOK 38

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_729733Seward_White_V.eps

Echelon_LogoTagline_729733Seward_White_V.png

Echelon_LogoTagline_729733Seward_Light_V.eps

Echelon_LogoTagline_729733Seward_Light_V.png

Echelon_LogoTagline_729733Seward_Black_V.eps

Echelon_LogoTagline_729733Seward_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jkd0lzwv0j73tsh/ AACMEIy5y0Ol-W4fxU3WqhuUa?dl=0

Echelon_LogoTagline_729733Seward_Dark_V.eps

Echelon_LogoTagline_729733Seward_Dark_V.png

BRAND BOOK 39

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_LogoCollective_729733Seward_White_V.eps

Echelon_LogoCollective_729733Seward_White_V.png

Echelon_LogoCollective_729733Seward_Light_V.eps

Echelon_LogoCollective_729733Seward_Light_V.png

Echelon_LogoCollective_729733Seward_White_H.eps

Echelon_LogoCollective_729733Seward_White_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/jkd0lzwv0j73tsh/ AACMEIy5y0Ol-W4fxU3WqhuUa?dl=0

Echelon_LogoCollective_729733Seward_Black_V.eps

Echelon_LogoCollective_729733Seward_Black_V.png

Echelon_LogoCollective_729733Seward_Light_H.eps

Echelon_LogoCollective_729733Seward_Light_H.png

Echelon_LogoCollective_729733Seward_Dark_V.eps

Echelon_LogoCollective_729733Seward_Dark_V.png

Echelon_LogoCollective_729733Seward_Black_H.eps

Echelon_LogoCollective_729733Seward_Black_H.png

Echelon_LogoCollective_729733Seward_Dark_H.eps

Echelon_LogoCollective_729733Seward_Dark_H.png

BRAND BOOK 40

DOWNLOAD FILES

https://www.dropbox.com/sh/mz6ciakppa9wfxs/ AAAvx5xPRWf7iynAaRdjdPR5a?dl=0

729733Seward_Illustration_AvalonBlue.eps / 729733Seward_Illustration_AvalonBlue.png

729733Seward_Illustration_White.eps / 729733Seward_Illustration_White.png

729733Seward_Illustration_YorkBlue.eps / 729733Seward_Illustration_YorkBlue.png

BRAND BOOK 41 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/vrp06856wb0ulba6em3de/h?rlkey=ptmmxjxmcy23iws54p8e38ysb&dl=0

BRAND BOOK 42 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_1151LasPalmas_White_V.eps

Echelon_Logo_1151LasPalmas_White_V.png

Echelon_Logo_1151LasPalmas_White_H.eps

Echelon_Logo_1151LasPalmas_White_H.png

Echelon_Logo_1151LasPalmas_Light_V.eps

Echelon_Logo_1151LasPalmas_Light_V.png

Echelon_Logo_1151LasPalmas_Light_H.eps

Echelon_Logo_1151LasPalmas_Light_H.png

Echelon_Logo_1151LasPalmas_Black_V.eps

Echelon_Logo_1151LasPalmas_Black_V.png

Echelon_Logo_1151LasPalmas_Black_H.eps

Echelon_Logo_1151LasPalmas_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/10vmfiji47uqlgi/ AAAlVD2oZnH1UsPbmRcJo2owa?dl=0

Echelon_Logo_1151LasPalmas_Dark_V.eps

Echelon_Logo_1151LasPalmas_Dark_V.png

Echelon_Logo_1151LasPalmas_Dark_H.eps

Echelon_Logo_1151LasPalmas_Dark_H.png

BRAND BOOK 43

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_1151LasPalmas_White_V.eps

Echelon_LogoTagline_1151LasPalmas_White_V.png

Echelon_LogoTagline_1151LasPalmas_Light_V.eps

Echelon_LogoTagline_1151LasPalmas_Light_V.png

Echelon_LogoTagline_1151LasPalmas_Black_V.eps

Echelon_LogoTagline_1151LasPalmas_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/10vmfiji47uqlgi/ AAAlVD2oZnH1UsPbmRcJo2owa?dl=0

Echelon_LogoTagline_1151LasPalmas_Dark_V.eps

Echelon_LogoTagline_1151LasPalmas_Dark_V.png

BRAND BOOK 44

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_LasPalmasEast_White_V.eps

Echelon_Logo_LasPalmasEast_White_V.png

Echelon_Logo_LasPalmasEast_White_H.eps

Echelon_Logo_LasPalmasEast_White_H.png

Echelon_Logo_LasPalmasEast_Light_V.eps

Echelon_Logo_LasPalmasEast_Light_V.png

Echelon_Logo_LasPalmasEast_Light_H.eps

Echelon_Logo_LasPalmasEast_Light_H.png

Echelon_Logo_LasPalmasEast_Black_V.eps

Echelon_Logo_LasPalmasEast_Black_V.png

Echelon_Logo_LasPalmasEast_Black_H.eps

Echelon_Logo_LasPalmasEast_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ egehyw2trjdib9tqb0gdn/h?rlkey=2tjevbyb6p3bs00co 9qu79ftq&dl=0

Echelon_Logo_LasPalmasEast_Dark_V.eps

Echelon_Logo_LasPalmasEast_Dark_V.png

Echelon_Logo_LasPalmasEast_Dark_H.eps

Echelon_Logo_LasPalmasEast_Dark_H.png

BRAND BOOK 45

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_LasPalmasEast_White_V.eps

Echelon_LogoTagline_LasPalmasEast_White_V.png

Echelon_LogoTagline_LasPalmasEast_Light_V.eps

Echelon_LogoTagline_LasPalmasEast_Light_V.png

Echelon_LogoTagline_LasPalmasEast_Black_V.eps

Echelon_LogoTagline_LasPalmasEast_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ egehyw2trjdib9tqb0gdn/h?rlkey=2tjevbyb6p3bs00co 9qu79ftq&dl=0

Echelon_LogoTagline_LasPalmasEast_Dark_V.eps

Echelon_LogoTagline_LasPalmasEast_Dark_V.png

BRAND BOOK 46

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_LasPalmasWest_White_V.eps

Echelon_Logo_LasPalmasWest_White_V.png

Echelon_Logo_LasPalmasWest_White_H.eps

Echelon_Logo_LasPalmasWest_White_H.png

Echelon_Logo_LasPalmasWest_Light_V.eps

Echelon_Logo_LasPalmasWest_Light_V.png

Echelon_Logo_LasPalmasWest_Light_H.eps

Echelon_Logo_LasPalmasWest_Light_H.png

Echelon_Logo_LasPalmasWest_Black_V.eps

Echelon_Logo_LasPalmasWest_Black_V.png

Echelon_Logo_LasPalmasWest_Black_H.eps

Echelon_Logo_LasPalmasWest_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ hxesv3hk3p89dynra5lct/h?rlkey=z0hnjn7mvkbsrvk48 dxfuxobc&dl=0

Echelon_Logo_LasPalmasWest_Dark_V.eps

Echelon_Logo_LasPalmasWest_Dark_V.png

Echelon_Logo_LasPalmasWest_Dark_H.eps

Echelon_Logo_LasPalmasWest_Dark_H.png

BRAND BOOK 47

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_LasPalmasWest_White_V.eps

Echelon_LogoTagline_LasPalmasWest_White_V.png

Echelon_LogoTagline_LasPalmasWest_Light_V.eps

Echelon_LogoTagline_LasPalmasWest_Light_V.png

Echelon_LogoTagline_LasPalmasWest_Black_V.eps

Echelon_LogoTagline_LasPalmasWest_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ hxesv3hk3p89dynra5lct/h?rlkey=z0hnjn7mvkbsrvk48

dxfuxobc&dl=0

Echelon_LogoTagline_LasPalmasWest_Dark_V.eps

Echelon_LogoTagline_LasPalmasWest_Dark_V.png

BRAND BOOK 48

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_LasPalmas_White_V.eps

Echelon_Logo_LasPalmas_White_V.png

Echelon_Logo_LasPalmas_White_H.eps

Echelon_Logo_LasPalmas_White_H.png

Echelon_Logo_LasPalmas_Light_V.eps

Echelon_Logo_LasPalmas_Light_V.png

Echelon_Logo_LasPalmas_Light_H.eps

Echelon_Logo_LasPalmas_Light_H.png

Echelon_Logo_LasPalmas_Black_V.eps

Echelon_Logo_LasPalmas_Black_V.png

Echelon_Logo_LasPalmas_Black_H.eps

Echelon_Logo_LasPalmas_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ jm0lvcl2bikc4i2ommbe6/AI3K-Tu-2O1ih5_ AtQurCN0?rlkey=w08fczev4960nlkuexmyvb0dk&dl=0

Echelon_Logo_LasPalmas_Dark_V.eps

Echelon_Logo_LasPalmas_Dark_V.png

Echelon_Logo_LasPalmas_Dark_H.eps

Echelon_Logo_LasPalmas_Dark_H.png

BRAND BOOK 49

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_LasPalmas_White_V.eps

Echelon_LogoTagline_LasPalmas_White_V.png

Echelon_LogoTagline_LasPalmas_Light_V.eps

Echelon_LogoTagline_LasPalmas_Light_V.png

Echelon_LogoTagline_LasPalmas_Black_V.eps

Echelon_LogoTagline_LasPalmas_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/ jm0lvcl2bikc4i2ommbe6/AI3K-Tu-2O1ih5_ AtQurCN0?rlkey=w08fczev4960nlkuexmyvb0dk&dl=0

Echelon_LogoTagline_LasPalmas_Dark_V.eps

Echelon_LogoTagline_LasPalmas_Dark_V.png

BRAND BOOK 50

DOWNLOAD FILES

https://www.dropbox.com/sh/y7fpbvck4q2zr0e/ AABQdE6jC8tSlsiKZqr--Mf5a?dl=0

1151LasPalmas_Illustration_AvalonBlue.eps / 1151LasPalmas_Illustration_AvalonBlue.png

1151LasPalmas_Illustration_White.eps / 1151LasPalmas_Illustration_White.png

1151LasPalmas_Illustration_YorkBlue.eps / 1151LasPalmas_Illustration_YorkBlue.png

BRAND BOOK 51 THE BRAND Property
illustration

https://www.dropbox.com/scl/fo/jah9s8gezgd20zrx62yh4/h?rlkey=16yddloqxxsukphhnthen2l4o&dl=0

BRAND BOOK 52 THE BRAND Property graffiti wall
DOWNLOAD FILES

https://www.dropbox.com/scl/fo/dhiuz292izefldeflwjrl/h?rlkey=odfcetzqsl12bw82341zvtvu7&dl=0

BRAND BOOK 53 THE BRAND Property graffiti wall
DOWNLOAD FILES

https://www.dropbox.com/scl/fo/amvrdlbommxwi3rw39zp9/h?rlkey=tbopj4hs07q5vpxt8ihgjzed3&dl=0

BRAND BOOK 54 THE BRAND Property graffiti wall
DOWNLOAD FILES

https://www.dropbox.com/scl/fi/0gq3yrz99hbgbkw77nzzh/GraffitiWall_LasPalmas.ai?rlkey=dtaj0m79z99al4jcixk42hvuh&dl=0

BRAND BOOK 55 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_6344Fountain_White_V.eps

Echelon_Logo_6344Fountain_White_V.png

Echelon_Logo_6344Fountain_White_H.eps

Echelon_Logo_6344Fountain_White_H.png

Echelon_Logo_6344Fountain_Light_V.eps

Echelon_Logo_6344Fountain_Light_V.png

Echelon_Logo_6344Fountain_Light_H.eps

Echelon_Logo_6344Fountain_Light_H.png

Echelon_6344Fountain_Black_V.eps

Echelon_6344Fountain_Black_V.png

Echelon_6344Fountain_Black_H.eps

Echelon_6344Fountain_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/6y88t5p0a6xqfd5/ AAAWTculyyj7uuJmNv0XTsbya?dl=0

Echelon_Logo_6344Fountain_Dark_V.eps

Echelon_Logo_6344Fountain_Dark_V.png

Echelon_Logo_6344Fountain_Dark_H.eps

Echelon_Logo_6344Fountain_Dark_H.png

BRAND BOOK 56

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_6344Fountain_White_V.eps

Echelon_LogoTagline_6344Fountain_White_V.png

Echelon_LogoTagline_6344Fountain_Light_V.eps

Echelon_LogoTagline_6344Fountain_Light_V.png

Echelon_LogoTagline_6344Fountain_Black_V.eps

Echelon_LogoTagline_6344Fountain_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/6y88t5p0a6xqfd5/ AAAWTculyyj7uuJmNv0XTsbya?dl=0

Echelon_LogoTagline_6344Fountain_Dark_V.eps

Echelon_LogoTagline_6344Fountain_Dark_V.png

BRAND BOOK 57

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/0ilwwh1meh013elnch3nt/h?rlkey=e3b88fidwxolfqwb 80f7bizs9&dl=0

TheLab_6344Fountain_Logo_White.eps

TheLab_6344Fountain_Logo_White.png

TheLab_6344Fountain_Logo_Light.eps

TheLab_6344Fountain_Logo_Light.png

TheLab_6344Fountain_Logo_Dark.eps

TheLab_6344Fountain_Logo_Dark.png

TheLab_6344Fountain_Logo_Black.eps

TheLab_6344Fountain_Logo_Black.png

BRAND BOOK 58
THE BRAND Property lock-ups specialty

DOWNLOAD FILES

https://www.dropbox.com/sh/jd05n6tdqjaqroi/ AAD5n3mbZMbQwcuvJtSI2Wx_a?dl=0

6344Fountain_Illustration_AvalonBlue.eps / 6344Fountain_Illustration_AvalonBlue.png

6344Fountain_Illustration_White.eps / 6344Fountain_Illustration_White.png

6344Fountain_Illustration_YorkBlue.eps / 6344Fountain_Illustration_YorkBlue.png

BRAND BOOK 59 THE BRAND Property illustration

https://www.dropbox.com/scl/fo/2us5myf0wrwkkkmjbqj1e/h?rlkey=338manmfdt5c6w21vwkj5a6z8&dl=0

BRAND BOOK 60 THE BRAND Property graffiti wall
DOWNLOAD FILES

https://www.dropbox.com/scl/fo/4pl90pk4wea82aoof5fm2/h?rlkey=t5dvjgigatpmuxfk3t00nj7fr&dl=0

BRAND BOOK 61 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups with tagline

Echelon_LogoSTUDIOS_TVC_White_V.eps

Echelon_LogoSTUDIOS_TVC_White_V.png

Echelon_LogoSTUDIOS_TVC_Light_V.eps

Echelon_LogoSTUDIOS_TVC_Light_V.png

Echelon_LogoSTUDIOS_TVC_Black_V.eps

Echelon_LogoSTUDIOS_TVC_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/scl/ fo/3gjo5jfeg9etehtwm1rwb/h?rlkey=rppt6z5s0p3p6ed 9ygxjyq0lq&dl=0

Echelon_LogoSTUDIOS_TVC_Dark_V.eps

Echelon_LogoSTUDIOS_TVC_Dark_V.png

BRAND BOOK 62

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_LogoSTUDIOS_TVC_White_H.eps / Echelon_LogoSTUDIOS_TVC_White_H.png

Echelon_LogoSTUDIOS_TVC_Light_H.eps / Echelon_LogoSTUDIOS_TVC_Light_H.png

Echelon_LogoSTUDIOS_TVC_Black_H.eps / Echelon_LogoSTUDIOS_TVC_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/scl/ fo/3gjo5jfeg9etehtwm1rwb/h?rlkey=rppt6z5s0p3p6ed 9ygxjyq0lq&dl=0

Echelon_LogoSTUDIOS_TVC_Dark_H.eps / Echelon_LogoSTUDIOS_TVC_Dark_H.png

BRAND BOOK 63

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/5krazzjm202aicp04ta26/APB8xzKf-WGUXHHcBSooG CI?rlkey=t7l5mo8w3s5f9fm1ieumr6la3&dl=0

STUDIOE_TVC_White.eps

STUDIOE_TVC_White.png

STUDIOE_TVC_Light.eps

STUDIOE_TVC_Light.png

STUDIOE_TVC_Dark.eps

STUDIOE_TVC_Dark.png

STUDIOE_TVC_Black.eps

STUDIOE_TVC_Black.png

BRAND BOOK 64
BRAND Property lock-ups specialty
THE

GALLERY_E_TVC_Logo_White.eps

GALLERY_E_TVC_Logo_White.png

GALLERY_E_TVC_Logo_Light.eps

GALLERY_E_TVC_Logo_Light.png

https://www.dropbox.com/scl/fo/y3vuq8o0xpimty3xvzxm6/ADFsjUdX-ak8VO0udVxIhs

8?rlkey=3wz1twiplzrlx3biyffzf3cj8&dl=0

GALLERY_E_TVC_Logo_Dark.eps

GALLERY_E_TVC_Logo_Dark.png

GALLERY_E_TVC_Logo_Black.eps

GALLERY_E_TVC_Logo_Black.png

BRAND BOOK 65
DOWNLOAD FILES
specialty
THE BRAND Property lock-ups

https://www.dropbox.com/sh/y3oduo0fpo5vvub/ AAAbhSJ_hCN53RFeaHOuYT5Va?dl=0

6311Romaine_Illustration_AvalonBlue.eps / 6311Romaine_Illustration_AvalonBlue.png

6311Romaine_Illustration_White.eps / 6311Romaine_Illustration_White.png

6311Romaine_Illustration_YorkBlue.eps / 6311Romaine_Illustration_YorkBlue.png

BRAND BOOK 66 THE BRAND Property illustration
DOWNLOAD FILES

DOWNLOAD FILES

https://www.dropbox.com/sh/y3oduo0fpo5vvub/ AAAbhSJ_hCN53RFeaHOuYT5Va?dl=0

NEW_6311Romaine_Illustration_AvalonBlue.eps / NEW_6311Romaine_Illustration_AvalonBlue.png

NEW_6311Romaine_Illustration_White.eps / NEW_6311Romaine_Illustration_White.png

NEW_6311Romaine_Illustration_YorkBlue.eps / NEW_6311Romaine_Illustration_YorkBlue.png

BRAND BOOK 67 THE BRAND
Property illustration

https://www.dropbox.com/scl/fo/mjczsz2wz3ifa15vbcu8m/h?rlkey=9vt94zmqyjwxdzhnwwt970iiz&dl=0

BRAND BOOK 68 THE BRAND Property graffiti wall
DOWNLOAD FILES

THE BRAND Property lock-ups

Each property logo has both a horizontal and vertical version. The vertical version is the primary version and should be used in most instances. The horizontal logo should be used for web and footers on brochures (ie: extreme horizontal instances).

Echelon_Logo_1015Fairfax_White_V.eps

Echelon_Logo_1015Fairfax_White_V.png

Echelon_Logo_1015Fairfax_White_H.eps

Echelon_Logo_1015Fairfax_White_H.png

Echelon_Logo_1015Fairfax_Light_V.eps

Echelon_Logo_1015Fairfax_Light_V.png

Echelon_Logo_1015Fairfax_Light_H.eps

Echelon_Logo_1015Fairfax_Light_H.png

Echelon_1015Fairfax_Black_V.eps

Echelon_1015Fairfax_Black_V.png

Echelon_1015Fairfax_Black_H.eps

Echelon_1015Fairfax_Black_H.png

DOWNLOAD FILES

https://www.dropbox.com/sh/y0gkcjk1vemw4n4/ AABF3DkdRcDoRTAeh2WLEJeUa?dl=0

Echelon_Logo_1015Fairfax_Dark_V.eps

Echelon_Logo_1015Fairfax_Dark_V.png

Echelon_Logo_1015Fairfax_Dark_H.eps

Echelon_Logo_1015Fairfax_Dark_H.png

BRAND BOOK 69

THE BRAND Property lock-ups with tagline

Echelon_LogoTagline_1015Fairfax_White_V.eps

Echelon_LogoTagline_1015Fairfax_White_V.png

Echelon_LogoTagline_1015Fairfax_Light_V.eps

Echelon_LogoTagline_1015Fairfax_Light_V.png

Echelon_LogoTagline_1015Fairfax_Black_V.eps

Echelon_LogoTagline_1015Fairfax_Black_V.png

DOWNLOAD FILES

https://www.dropbox.com/sh/y0gkcjk1vemw4n4/ AABF3DkdRcDoRTAeh2WLEJeUa?dl=0

Echelon_LogoTagline_1015Fairfax_Dark_V.eps

Echelon_LogoTagline_1015Fairfax_Dark_V.png

BRAND BOOK 70

DOWNLOAD FILES

https://www.dropbox.com/scl/ fo/9v7jxnf6rzvvs2f219166/h?rlkey=095jwm03k9ebaji6 rnv3dwre9&dl=0

1015Faifax_Illustration_AvalonBlue.eps / 1015Faifax_Illustration_AvalonBlue.png

1015Faifax_Illustration_White.eps / 1015Faifax_Illustration_White.png

1015Faifax_Illustration_YorkBlue.eps / 1015Faifax_Illustration_YorkBlue.png

BRAND BOOK 71 THE BRAND Property illustration

BRAND EXAMPLES

72 BRAND BOOK BRAND BOOK

APPAREL

BRAND BOOK 73

Update with illustration of property being advertised.

SIGNAGE

Update with logo of property being advertised.

Update with image of property being advertised.

Update phone number and QR code

Place leasing partner logo here.

Update contact for property being advertised

Developed by Bardas lock-up appears here

DOWNLOAD FILES

https://www.dropbox.com/scl/fi/n6g8ewz0i56frxfw2x5fm/Echelon_Signage1200Cahuenga_18-x6-_Editable.ai?rlkey=kf1m8nldbk198s39vax1d2y7l&dl=0

Please update only items called out. Color, placement and layout should not be changed.

BRAND BOOK 74

SOCIAL MEDIA & DIGITAL ADS

DOWNLOAD FILES

https://www.dropbox.com/scl/fo/mk4qfxdda1qxea6v2zurp/h?rlkey=5oq0mr3kepqyhfuryci3zlufh&dl=0

Please update only property images and contact info.. Color, placement and layout should not be changed.

BRAND BOOK 75
Echelon_1080x1080_IGPost Echelon_1080x1920_IGStory Echelon_Leasing_Desktop970x250 Echelon_Leasing_Mobile320x100

BROCHURE

BRAND BOOK 76

Turn static files into dynamic content formats.

Create a flipbook
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