INSPIRATION - INSIGHT - IDEAS
Design trends curated by the ever-curious at Echo
SUMMER 2017 #10
T H E D E S I G N I S S U E 2 017
DESIGN ISSUE
Creative Director Andrew Capper Marketing Director Nellie Veltman Contributors Jessica Skinner Ollie Cole Niall McRiner Briony Lewis Follow us @echobranddesign instagram/echobranddesign www.echobranddesign.com
WELCOME TO RADAR DESIGN TRENDS MAGAZINE CURATED BY THE EVER-CURIOUS AT ECHO.
THE DESIGN ISSUE Summer 2017 #10 An exploration of influential visual codes, cues and aesthetics that will resonate with consumers tomorrow. ‘The Design Issue’ of Radar is rooted in the heart of what we do as designers. Designers are the creators of future consumer desires. Combining our own design expertise with an ongoing examination of influencers in the worlds of fashion, architecture, graphics and more, we explore the aesthetic worlds that are impacting brand design today and tomorrow.
www.linxspiration.com
1/2
DESIGN ISSUE
www.dezeen.com
www.nike.com
DECORATIVE TECH
COLOUR SURGE
Whilst technology trends continue to influence a variety of design practices, we’re interested to see how advances in manufacturing technologies are shaping new material possibilities and influencing a new aesthetic.
We don’t believe that one colour fits all and whilst we’re absorbing all things ‘Greenery’ (Pantone’s predicted colour of the year) we’re intrigued to see a number of industries breaking the colour rules.
5-10
11-16
www.yankodesign.com
www.we-heart.com
A NEW SIMPLICITY
NATURALISM
Simplicity returns, but not as we know it. Today’s world of simplicity is an evolution of minimalism and presents more controlled and refined detailing alongside clean, minimal materials and forms.
Once reserved for the realms of organic foods and specialist natural skincare, our desire for naturals is becoming more prevalent across all areas of our lives.
17-22
23-28
3/4
DESIGN ISSUE
DECORATIVE TECH
Whilst technology trends continue to influence a variety of design practices, we’re interested to see how advances in manufacturing technologies are shaping new material possibilities and influencing a new aesthetic.
5/6
DESIGN ISSUE
1 2
DECORATIVE TECH A visual trend driven by new production techniques and unique material possibilities, Decorative Tech presents seemingly familiar materials in impressive new ways.
www.allegorithmic.com
3
www.allegorithmic.com
4
www.nike.com
www.allegorithmic.com
www.packagingoftheworld.com
Automotive 1 VW-iD Concept Electric Car Exterior 2 Peugeot Fractal Concept Electric Car Interior Fashion 3 Nike Dynamic Reveal Jacket 5 Christopher Kane Geometric Jacket Product 4 6
Help Remedies Moulded packaging Platner Easy Chair Lightful Brightening Range
A visual trend driven by new production techniques and unique material possibilities, Decorative Tech presents seemingly familiar materials in impressive new ways. Technology now affects almost every aspect of our lives and the influence it is having on design through colour, material and finish is flourishing. Refined, detailed and technical patterns are not just materialising in the expected worlds of automotive and product design but also across the fashion and interior design industries too. From brass lattice structures to engineered knitwear, we predict that we’ll continue to see Decorative Tech influence a number of categories in the coming months.
Micro-details Meshes and motifs at a distance appear less intricate as this aesthetic incorporates a softness and delicacy through micro-details. W oven Fabrics New fabric production and weaving techniques are driving a new technical engineered take on leisurewear and homeware materials. Mirrored Glass Reflective, mirrored surfaces using new printing techniques pave a new colour way for glass structures. S urface Detailing Digital printing and cutting techniques continue to present flexible and inexpensive methods of applying surface detailing and pattern. Citroën’s use of detailed geometric laser-cuts across wood surfaces in the CXperience set them apart from competitors through material use.
Interior 7 Sulwhasoo Store Beauty Store
5
Metallics Shine Across interior and retail, metallics continue to shine. Previously lavish and artistic materials such as brass and bronze are now used in an engineered, structural way through meshes and lattices.
6
www.knoll-int.com
7
www. lululemon.com
www.interiordesign.net
www.patternprintsjournal.com
7/8
DESIGN ISSUE
WHAT THIS MEANS FOR PACKAGING www.spaziodipaolo.it
Wear your inside on the outside - celebrate the technology in your
product and packaging materials through pattern and detailing.
Deliver technological flourishes - consider printing and foiling possibilities to bring your product technology to life.
Transform old materials with new possibilities- seek out
suppliers and craftsmen doing new things with traditional materials.
Let colour do the heavy lifting- utilise new colour possibilities through material and print to stand out from typical printing techniques. www.packagingoftheworld.com
CITROËN CXPERIENCE
www.maccosmetics.com
www.allegorithmic.com
www.spaziodipaolo.it
The unusual citrus interior colour combined with the distinctly intricate laser-cut wood surface demonstrates Citroën’s willingness to distinguish itself from its peers through use of materials. This material detailing is more akin to interior design than automotive.
NIKE BERTJAN POT
NIKE DYNAMIC REVEAL JACKET www.nautil-gestion.fr
Created for a Nike exhibition at Milan Design Week, these intricately woven lightweight stools borrow from the technical successes of the Fly-knit. A comfortable resting place to celebrate the ‘freedom of movement’ offered by their shoes, the stools are made of woven fabric and tyre inner tubes.
The Nike Dynamic Reveal jacket showcases a material innovation through knit engineering that up close and in motion reveals a vibrant contrasting colour within, whilst simultaneously delivering both easy movement and ventilation. We love the vibrant teal and royal blue colour pairing.
www.bertjanpot.nl
www.interiordesign.net
SULWHASOO FLAGSHIP STORE We love the brass lattice work used at Sulwhasoo’s flagship store in Seoul that guides the customer through the 5 storey space and frames the skincare products delicately. Based on the concept of Asian lanterns, the brass lattice appears both strong and delicate as the detailed structure catches the light.
www.interiordesign.net
9/10
DESIGN ISSUE
COLOUR SURGE
“ You can have it in any colour – so long as it’s black.” Henry Ford We don’t believe that one colour fits all and whilst we’re absorbing all things ‘Greenery’ (Pantone’s colour of the year) we’re intrigued to see a number of industries breaking the colour rules.
11/12
DESIGN ISSUE
1
COLOUR SURGE Undeniably bold, new and exciting rules for colour are appearing across the creative industries.
2
3
4
www.fastcodesign.com
www.clerkenwell-london.com
www.delpozo.com www.dezeen.com
Fashion 1 Delpozo Resort Collection 4 Anya Hindmarch SS17 Collection Interior 2 Camille Walala Vinyl Room Interior Product 5 Commonwealth Brewing Co Papi Chulo IPA 6 Yoshihiko Fuji Tableware 7 Jonathan Rogers Glass Vase
Undeniably bold, new and exciting rules for colour are appearing across the creative industries. This year we’re presented with unusual colour pairings in brand identities, from brash, bright candy tones in fashion to vibrant colour transitions in consumer products. Our traditional expectations of what is right or wrong when it comes to colour are changing, seemingly driven in part by the 90’s revival and the growing global desire to reject the establishment and do things differently. Colour Surge and its rich aesthetic is beginning to transcend the design industry as colour palettes in beauty and cosmetics mimic those on the catwalk.
Clashing Colours Previously used autonomously, rich, clashing colour tones and energetic geometric patterns are used in bold harmony and championed across mediums by designers such as Camille Walala. Plush Pinks Plush pinks and bright blue hues were among the vivid colours presented at a number of fashion resort collections this spring. Gradient Identities From Instagram to Spotify, a number of brands are moving to more dynamic, fresh colour pallettes and transient gradients. Rich Hues Colour gradients are also increasingly present across lifestyle products, as seen in Yoshihiko Fuji Tableware which combines traditional Japanese craftsmanship with new technologies to create rich blue hues.
5
Familiar Colours Burnt oranges, warm greens, and acidic yellows are just a few of the familiar colours presented in new ways, with a step away from expected tones and primary colours.
7
www.thedieline.com
6
www.allegorithmic.com
www.allegorithmic.com
13/14
DESIGN ISSUE www.thedieline.com
WHAT THIS MEANS FOR PACKAGING Don’t be afraid of colour clashes - be bold and let unexpected colour
www.thedieline.com
combinations pop on pack.
Be bold, brave and lose some claims - flat use of colour and brave colour blocking are most successful on a paired-back pack.
Inject energy through colour - use new techniques to create
new palettes.
Pair with a pattern - bright palettes have a stronger energy when paired with bold, geometric patterns.
www.thedieline.com
www.spotify.ooo
SPOTIFY
Incorporating rich colour gradients and a broad, bright palette, Spotify’s identity stands out among limited corporate palettes and instead feels flexible and transient, fitting with the many moods that the service embodies.
www.underconsideration.com
www.underconsideration.com
YOSHIHIKO FUJI TABLEWARE www.allegorithmic.com
We love the vibrancy and depth to the colour gradients on the Yoshihiko Fuji Tableware. Using a 400-year-old traditional lacquering process, the bright finish to the tableware range is achieved by applying gold and silver leaves under several layers of lacquer. This technique builds up a vivid colour finish.
MAX MARA RESORT COLLECTION www.multibrand.ru
The latest resort collection from Max Mara brings us the best from 80’s fashion with exaggerated shapes and bold colour pieces. Shot against a bold geometric setting, this is not the only collection this spring to feature such vivid colour.
www.lightingandinteriorsonline.com
SONOS A feast for the eyes, the Sonos flagship store incorporates a series of rooms, designed to evoke the feeling of exploring and enjoying music in a friend’s home. Designed in collaboration with a number of designers and artists, each house has an entirely different aesthetic, with many adopting rich colour hues and expressive pattern combinations.
www.lightingandinteriorsonline.com
15/16
DESIGN ISSUE
A NEW SIMPLICITY
Simplicity returns, but not as we know it. Today’s world of simplicity is an evolution of minimalism and presents more controlled and refined detailing alongside clean, minimal materials and forms.
17/18
DESIGN ISSUE
A NEW SIMPLICITY
1
As our desire for all things simple continues to grow, we’re noticing more elegant and refined executions in our stripped back world. www.yankodesign.com
4 2
www.cosstores.com
3
www.dezeen.com
5
www.blond.cc
www.minimalissimo.com
www.plantbasedmethod.com
It seems that each year we are presented with a new wave of minimalism. Our lives are full on, cluttered and constant, and as a result we desire a sense of stripped back clarity. As our desire for all things simple continues to grow, we’re noticing more elegant and refined executions. There is a bold sense of confidence that is inherent in true simplicity. These are visual worlds and products that have nothing to hide behind, therefore quality is key.
Product 1 Odyssey Chonograph Watch design 2 Google Ara Google’s modular phone 4 Blond Duo speaker 5 Fitbit Activity tracker 6 Nello Mirror 8 Knog oi Bike Bell Fashion
Designed to Shine Simplicity means that one or two key features are designed to really shine. Whether it is a pop of colour, the texture of a material or the line of a curve, the subtlest of features and details are heroed.
Simplicity returns, but not as we know it. Today’s world of simplicity is an evolution of minimalism and presents more controlled and refined detailing alongside clean, minimal materials and forms. Controlled geometry, engineered detailing, refined material use and dimensionality in digital design are all championed.
3 Heike Fashion Concept Store Graphics 7 Listeners Playlist Designed by Anzi
Details Speak Volumes Only the crafted and truly considered succeed in the world of pure simplicity. Products and design pare back, laying everything bare. As a result, colour, finishes, textures and slight details speak volumes.
Reason for Being Simplicity exposes everything. This poses questions around purpose and use. What’s the role of this product in our cluttered lives? Does it make our lives better? We see products embrace modularity, offering multiple uses and functions that mean people can invest in less or more to adapt to changing needs. The ‘right of purpose’ is key, meaning the best products have a true reason for being. Dimensionality We see new worlds in dimensionality. Semi-flat designs add depth and intrigue. A sense of exaggerated space is championed. Subtle differences in colour tone, fading and shadowing finishes create appreciation of material texture, such as flatness vs depth.
6
7
Intricate Design Today’s simplicity is about celebrating intricate details and flourishes. Strong colour, lines, shape, shadow, angles... every detail has an important role to play. As a result, products, brands, interiors and fashion can be clearly identified through the smallest of bespoke craft in the detail. We identify individual pieces because their detailing speaks volumes in their paired down yet bold and immensely confident world.
www.katapult.com
8
www.minimalissimo.com
www.knogg.com
19/20
DESIGN ISSUE
WHAT THIS MEANS FOR PACKAGING
www.thedieline.com
Be bold. Design has to have the confidence to expose all of its
elements completely.
Celebrate the intricate details. Whether colour, texture, finish, shadow,
depth or lines – you will be known for these touches.
Have purpose and make lives better. True minimalism makes a
statement about the quality of product. It warrants no distraction.
Embrace modularity. Quality means products can be used for
www.readygadgets.com
multiple occasions.
Be joyful. Simplicity brings a mental contentedness through its
visual world.
www.totalbeautyexp.com
GOOGLE SEMI-FLAT DESIGN Google’s “Quantum paper” considers digital design in terms of surfaces, moving away from entirely flat design using the small amount of physical space in the vertical axis of the interface. Shadows are used to communicate surfaces and the result is a harmonious design language across all of the numerous Google platforms that is simple and intuitive.
www.business2community.com
www.grafico.ca
FAST FRESCO
www.packagingoftheworld.com
Graphic design packaging that uses simplicity to champion the true quality and goodness of the product. Typography, photography and iconography is refined, celebrating the product it encompasses. Here simplicity also showcases it multi-sensorial quality creating a richness as well as purity.
HAY FURNITURE
www.dezeen.com
Students from the Lund University have collaborated with the co-founder of Danish brand Hay to produce a range of experimental office furniture especially for small-scale workplaces. These desks champion multipurpose use in the beauty of modularity as well as championing angles, edges and shapes created by space.
www.business2community.com
www.ambientesdigital.com
CUTTING EDGE PHARMACY Designed by KTX archiLAB, this stark, clean architectural space houses a pharmacy attached to a general hospital in Japan. Challenging the traditional design of a dispensing pharmacy and its interaction, clean lines, sharp angles and a large glass faรงade make a bold statement of trust and professionalism. Customers are invited to relax in the minimalist white interior whilst their prescription is prepared which, when ready, is brought over to them by the pharmacist rather than collected at the counter.
www.ambientesdigital.com
www.ambientesdigital.com
21/22
DESIGN ISSUE
NATURALISM
In a digitally driven culture, our desire to get back to nature has greater value than ever, meaning we are craving new, more intense connections with the natural world. We want to combine the best aspects of a natural lifestyle with the convenience of today’s digital connectivity and, as a result, naturalism has gained a new premium status.
23/24
DESIGN ISSUE
1
NATURALISM www.tidal.com
We want to combine the best aspects of a natural lifestyle with the convenience of today’s digital connectivity and, as a result, naturalism has gained a new premium status. 2
3
www.azuremagazine.com
4
www.ludacus.com
www.northdesign.com
www.we-heart.com
Interior 2 Beta Bar Sydney Premium Naturalism 3 Burts Bee’s Natural Skincare Sanctuary 6 Barrows Advertising Designed by Ghislane Vinas Fashion 5 SLVDR Camo Natural Inspired Camo Print Product 4 Bang & Olufsen Speaker
Once reserved for the realms of organic foods and specialist natural skincare, our desire for naturals is becoming more prevalent across all areas of our lives. In response to urbanisation and digital connectivity, naturalism’s value is increasing as we reject over-manipulated products and experiences.
B ursting with Freshness We desire the sense that our air is bursting with freshness, oxygen and negative ions. Immersive indoor planting is taking over interior spaces whilst graphic greenery is printed on everything from wallpaper prints to packaging design.
We are seeing odes to nature across fashion, beauty, interiors and graphic design. We embrace the beautiful intricacies of natural visual codes and cues; raw, traditional materials, earthy colour palettes and patterns, hand crafted products and the true quality of purity.
R elief and Relaxation High-octane living and our rapid response culture makes us crave calm, earthy colour palettes to help ground us. Rich yet muted greens, browns and warming colour tones provide relief and relaxation. Exposing Materials We are seeing materials displayed in their most natural state. The over manufactured, synthetically ‘perfect’ and embellished is rejected, and we give premium status to exposing materials in their own right. In interiors we see materials in their natural state fulfil their purpose – a celebration of using natural materials for function.
Graphics 1 Kanye West The Life of Pablo Album Cover
www.pantone.com
5
H andmade Craft Graphic patterns and typography champion handmade craft. We are seeing brands and products celebrate original and bespoke art and design. Patterns are inspired by textile design, modern graphic art and printing – and given their own bespoke contemporary feel. T he Un-designed We celebrate the ‘un-designed’. Lack of traditional grids and symmetry is embraced. We also see photography champion an unfinished, un-staged aesthetic, creating a fresh authenticity that pays tribute to being in the moment.
7
6 www.azuremagazine.com
www.slvdr.com
www.wgsn.com
25/26
DESIGN ISSUE
www.trianglestore.com
WHAT THIS MEANS FOR PACKAGING
www.thedieline.com
Let naturalism create a sense of calm relaxation – a mental sanctuary
through design.
Design natural with a quality, contemporary feel - natural has never
been more premium or modern.
Make use of natural colours - natural colour palettes can ground us,
eluding a realness that creates exclusivity.
Champion pattern, craft and art – use this to create joyful authenticity.
www.makebeauty.com
BETA BAR SYDNEY
www.thedieline.com
A perfect representation of the new premium status given to stripped back naturalism. Part of Sydney’s high end Hellenic Club, Beta Bar sits above Alpha, the modern restaurant. We love how the interior designs combine elements of old school luxury with naturalism. Walls are brusquely stripped to reveal original brickwork and layered rendering, while doors with delicate fretwork echo the curves of Victorian façade’s arches. The nod to historical quality and confidence of raw materials create a modern premium quality.
SLVDR CAMO
www.slvdr.com
SLVDR are championing outdoor elements with unique style. We love the juxtaposition created by the combination of natural inspired camo print with premium fabric. The result is another example of natural’s new premium status.
RIBBON LIGHT
www.we-heart.com
www.welovelamp.ca
Designed by Brad Turner, the Ribbon Light celebrates the unique properties of glass while creating an adaptable, original product that is also easily produced. We love the celebration of materials in their natural state and their raw, stripped back beauty combined with function.
www.we-heart.com
BLEND STATION A new fresh, modern style is created by celebrating graphic pattern in its own right. This championing of pattern can be seen as a joyful ode to nature in a contemporary way. A bespoke, crafted lack of symmetry is confident and celebratory.
www.thedieline.com
www.thedieline.com
www.thedieline.com
27/28
DESIGN ISSUE
WHAT ELSE KEEPS US BUSY?
www.standard.co.uk
14
MATISSE IN THE STUDIO
www.londondesignfestival.com
24
LONDON DESIGN FESTIVAL
Following the hugely popular Cut Outs show at the Tate in 2014, Matisse in The Studio is a more intimate exhibition at the Royal Academy, displaying some of the global treasures from Matisse’s personal collection that influenced and inspired his work.
Celebrating and promoting London’s creative talent, London Design Festival returns this September with hundreds of exhibitions and events across the city. We’re hoping to see as many as possible, but are particularly looking forward to the Reflection Room at the V&A.
Green Park, £15.50 http://www.royalacademy.org.uk
South Kensington, Free Entry http://www.londondesignfestival.com
www.scout.bar
34
SCOUT COCKTAIL BAR
www.serpentinegalleries.org
44
GRAYSON PERRY EXHIBITION
“Simplicity underpins Scouts menu. Simplicity sets the scene and waste truly is a dirty word!” We’re hoping to get along to Scout to sample their seasonal produce from foragers, farmers and growers and inventive cocktails, all with a focus on minimal waste.
This summer the Serpentine Gallery are hosting the many sides to Grayson Perry, displaying a variety of his work from tapestries and woodcuts to custom-made motorbikes and skateboards.
Old Street, Free Entry http://www.scout.bar
South Kensington, Free Entry http://www.serpentinegalleries.org
www.nowgallery.co.uk
54
NOW GALLERY - WALALAXPLAY
www.twumpsbar.co.uk
64
TWUMPS
We can’t wait to visit the new installation by Camille Walala and experience her bold, geometric patterns in 3 dimensions, through the vibrant patterned maze and puzzles currently on show at NOW gallery.
Sampling cocktails such as ‘Trump Tower Whiskey Sour’ and ‘Paris Deal Prosecco’, we can’t wait to drink and dance with the Human Collective at their pop-up bar and help to raise money for charities whilst taking a night off the news!
Greenwich Peninsula, Free Entry http://nowgallery.co.uk
Shoreditch High Street, Free Entry http://www.twumpsbar.co.uk
29/30
NEXT TIME... Keep an eye out for our Autumn edition of Radar; we’ll be exploring what’s new and next in design across a number of industries from fashion to architecture and the effect we expect it to have on packaging design this Autumn/Winter. Until then we’ll be enjoying the last of the London sun and squeezing on to the Clerkenwell pavements for post-work pints! Keep an eye on what we’re busy doing on instagram; @echobranddesign What else is on our Radar? Keep up to date by signing up to our publications list today by contacting Nellie Veltman and we’ll be sure to keep you in the loop.
Creative Director Andrew Capper Marketing Director Nellie Veltman Contributors Jessica Skinner Ollie Cole Niall McRiner Briony Lewis Follow us @echobranddesign instagram/echobranddesign www.echobranddesign.com
INSPIRATION - INSIGHT - IDEAS
Design trends curated by the ever-curious at ECHO Brand Design
AUTUMN 2017 #11
AUTUMN/WINTER
www.allegorithmic.com