INSPIRATION - INSIGHT - IDEAS
Design trends curated by the ever-curious at ECHO Brand Design
SUMMER 2016 #8
A NEW GENDER
Creative Director Andrew Capper andy@echobranddesign.co.uk Marketing Director Jeremy Davies jeremy@echobranddesign.co.uk Contributors Andrew Capper Niall McRiner Danielle Verbeeten Clem Cartwright Jessica Skinner Heather Park Benjamin Farrell Follow us @echobranddesign instagram/echobranddesign www.echobranddesign.com
WELCOME TO RADAR Design trends magazine curated by the ever-curious at ECHO Brand Design.
A NEW GENDER SUMMER 2016 #8 An exploration of how brands are responding to new gender expressions.
A N EW G EN D ER
www.minimalissimo.com
CONTENTS This issue of Radar, Echo’s Design Trends Magazine, focuses on A New Gender, which is changing the visual codes and rules to play by. But what does this mean for brand owners, marketers and consumers? How is it manifesting across different categories and at each brand touch point? Inside we explore three micro-trends and what they mean for your brand...
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DESIRE FOR SIMPLICITY At a time when our relationship with ‘stuff’ is reaching a tipping point, there seems to be an emerging universal desire for simplicity in response. From nappy brands to workout gear, we are noticing a global aesthetic trend towards simple expressions of brands; muted graphics, restrained colour palettes and unadorned illustration styles.
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A Simpler Gender
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The Modern Man
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What this means for your brand
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DESIRE FOR INDIVIDUALITY
www.katiepeake.com
As we embrace a movement towards new visions of beauty and millennials continue to pride themselves on individuality, many brands are responding with new attitudes and ideals. These brands stand for something stronger than gender or sexuality and instead have a clear ideology that celebrates self-expression.
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A Universal Human Truth
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Fashioning an Icon
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What this means for your brand
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DESIRE FOR DIFFERENCE
www.extremelyneil.com
Expectations of gendered design are pre-programmed into us at an early age from toy characters to colour associations and as a result we are naturally receptive to gendered design. From food to fragrance, gender codes are necessary in some categories for navigation - what do today’s new expressions of “masculine” and “feminine” look like?
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A Cohesive Pack
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Overt Codes
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What this means for your brand
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A N EW G EN D ER
GENDER DEFINITION gender noun: gender; plural noun: genders 1.
The state of being male or female (typically used with reference to social or cultural differences rather than biological ones).
2. The members of one or other sex
Gender fluidity and our understanding of gender in modern society is becoming an increasingly popular theme across mainstream culture. Today, we are more open and accepting of new gender norms than ever before. As a result, we are re-evaluating expressions, behaviours and positions from the brands we know and love.
We have long understood design to be a leading force, often reacting to and reflecting the concerns and needs of a particular time. As new ideas of gender grow, more and more brands are responding. Last year, we saw a number of brands such as Magnum, Clean & Clear and Always explore gender through new launches, campaigns and behaviours, and as we (finally) transition from winter to spring, we are beginning to see how brands will embrace this shift for good. Generation Y & Z are leading the movement towards new gender norms, and giving rise to a wealth of brand opportunity. Traditional gender codes in design are evolving with a fresh sense of what it is to be masculine or feminine. Whether your brand is an artisan ice cream or a daily shaving cream, outdated stereotypes will no longer be accepted as modern expressions of gender and neutrality emerge. A greater need for simplicity, a celebration of individuality and a desire for gendered difference are driving new expressions of gender and informing new visual codes and rules to play by.
THE UNIVERSAL DESIRE FOR SIMPLICITY
www.myfunnyvalentineblog.com
D ES IR E FO R S IMP LIC ITY
www.mressentialialist.com
www.minimalissimo.com
▲ AESOP Aesop’s mission to create a range of superlative products for the skin, hair and body determined its typographic aesthetic and minimal colour selection.
A Simpler Gender
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▲ PARASOL NappyS Parasol Co. is a Direct to Consumer unisex babycare brand. They are disrupting the nappy market through a subscription service and simple, gender neutral designs, dismissing
At a time when our relationship with ‘stuff’ is reaching a tipping point, there seems to be an emerging universal desire for simplicity in response. From nappy brands to workout gear, we are noticing a global aesthetic trend towards simple expressions of brands; muted graphics, restrained colour palettes and unadorned illustration styles. Here we explore how this new desire for all-things-neutral is driving a transition towards genderless, understated brand design.
MUSQ COSMETICS Musq is an Australian made, natural makeup and skin care brand. Their philosophy is to “keep it clean, kind and simple” no matter what gender.
the typical dinosaur vs fairy designs.
www.trendhunter.com
As we see the lines beginning to blur around ideas of gender, brands are responding with designs that sit closer to the ‘middle ground’ of the feminine and masculine divide. Australian-based skin care brand Musq sit perfectly in this unisex, neutral territory. Focussing on simple, natural products the soft and human packs embody this back-to-basics value right through to their monochrome graphics and unadorned, almost transient identity. A similar straightforward approach is adopted by Context cosmetics and Byredo fragrances, focussing on a product truth rather than aligning to a specific gender. Many of these brands are benefitting from a consumer perspective that a cleaner visual approach is naturally more revealing and, therefore, more trustworthy.
www.thedieline.com
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D ES IR E FO R S IMP LIC ITY
www.thedrum.com
A simple aesthetic can still embody a complex idea. Aesop’s mission to create a range of superlative products for the skin, hair and body determined its typographic aesthetic and minimal colour selection. It reflects their commitment to using the highest quality ingredients and celebrating this on the front of the pack. The Modern Man
▲ LYNX BLACK Traditional notions of masculinity are simply no longer relevant, and with such a rapidly changing audience, it was vital for the Lynx brand to change as well. The new designs reflect this sense of a brand growing up with its audience. - Ben Lambert, PB Creative
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Male grooming brand Axe (known as Lynx in the UK) recently ditched “The Axe Effect” for a new tagline, packaging and positioning aimed at the modern man. Responding to changing attitudes towards male grooming, Lynx’s new approach champions individuality in line with today’s broader vision of masculinity. This is translated on pack with sophisticated, stripped back graphics adhering to a more neutral aesthetic which move the brand from an overt expression of masculinity to one that is much closer to the gender-neutral line. The brand’s muted graphics allow the simple yet heroic pack silhouettes and their unique interactions to sing. Bulldog skin care for men has, too, repositioned itself dropping the previous butch studded collar logo and stencil font for an identity that better complements and communicates the products’ softer, caring qualities. Will Yorkie’s “not for girls” chocolate or McCoy’s “man crisps” be the next brands to dial down the toughness in a bid to be more mindful of their broader audiences?
www.makebeauty.com
BULLDOG Bulldog has had a makeover featuring a refreshed identity, range architecture and packaging design for the natural skin care brand for men. The brand can afford to strip-back to a neutral expression as the name speaks so strongly of strength and masculinity.
Understated Confidence Not all branding is about who can shout the loudest; there are other ways to stand out. As we continue to ride the wellness wave, young consumers are more conscious than any previous generation about health and clean eating. Not only are they seeking a healthier lifestyle, they are willing to spend a lot more money on getting there and as a result, the health food industry has exploded with newcomers.
▲ MAKE Paraben free, and dermatologically tested beauty brand Make maximise on their simple blank-canvas branding, encouraging creative self-expression.
www.bandb-studio.co.uk
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D ES IR E FO R S IMP LIC ITY
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www.thedrum.com
THE PRIMAL KITCHEN Primal Kitchen’s bold and simple illustrations and vibrant colour palette help to communicate the heritage of the paleo caveman diet in a playful and approachable way.
www.appetite.co.uk
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Along with new entrants to the market, we’re seeing new expressions that break the conventionally loud and masculine rules. Historically, functional food products have included high quantities of caffeine and whey protein to aid endurance and enhance physical strength. Characterised by over-sized tubs and labels often depicting rippling male torsos, they were the embodiment of extreme bodybuilding and machismo. Today, protein products are taking a much more inclusive approach as gymgoers and health-gurus, irrespective of age, gender or ethnicity, strive for a healthier lifestyle.
PURITION Purition are shaking up the
Purition’s products are “fuelled by nature” and the Organic Protein Company promises to deliver ”nature at its best.” With a new set of values, they are bringing a fresh aesthetic. Utilising softer satin finishes, stripping back on pack and moving away from the masculine tub into delicate pouch formats to embody an inherent simplicity. These brands are confident enough in their product to know that this new aesthetic helps them achieve stand out on a shelf that is dominated by masculine performance
protein market with their allnatural, wholefood formulas. Their honest and wholesome values are embodied through their simple and disruptive aesthetic.
and strength. Stand for Something
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www.brandopus.com
LIL-LETS Lil-Lets recent brand refresh saw them adopt playful, understated patterns and a fresh pastel palette.
As with Axe (Lynx), there are some brands, such as Lil-Lets and Tampax, that are naturally answering genderspecific needs. For some, that signals a green light to flourish their product packaging with feminine clichés. In the past, the feminine hygiene aisle was decorated with sickly-sweet shades of pink and floral embellishments, but it looks like tampons are getting a makeover. As a functional necessity, sanitary products are synonymous with practical toiletry items like toothpaste or shampoo, but today are changing from a neccessity to a celebrated staple. Lil-Lets recent brand refresh saw them adopt playful, understated patterns and a fresh pastel palette, moving them away from traditionally overt feminine cues. (It’s not like men and women don’t know who they are aimed at).
D ES IR E FO R S IMP LIC ITY
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www.sarajanemercer.com
LOLA
New direct-to-consumer brand Lola is on a mission to revolutionise the category with their commitment to using all-natural ingredients. Their simple aesthetic and honest, colloquial language communicates their drive to manufacture 100% hypoallergenic cotton tampons free of additives, synthetics, chemicals or dyes. A modern and sophisticated take on feminine care can also be seen by The Honest Company’s tampon range. Boasting an array of eco-friendly baby, personal care and cleaning products, The Honest Company is serious about sustainability, striving for environmental and social responsibility in all areas of the business. These brands are standing out thanks to their new approaches and more neutral aesthetic. Is a similar shift happening in your category?
Born as an idea for an affordable tampon subscription service that comes straight to your door, LOLA tampons are also 100 percent cotton with no additional additives. LOLA are changing the way we see feminine hygiene brands with a neutral aesthetic and colloquial language; they have elevated an otherwise embarrassing product to something that can sit proudly in any bathroom.
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www.blogs.ubc.ca
COMMES DES GARÇONS Unlike many of their fragrances, Standard by Commes Des Garçons adopts a stark, minimal form and neutral typography.
www.trunk.com
▲ OUTDOOR VOICES NY-based lifestyle brand Outdoor Voices adopt a unisex aesthetic across their male and female ranges, aiming to free fitness from performance through a simple and neutral aesthetic.
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WHAT THIS MEANS FOR YOUR BRAND: • Consider a simpler visual approach and neutral expression of your brand to widen appeal • Dismiss expected gender codes and traditions • Focus on product truth rather than a consumer assumption associated with a particular gender • Strip back claims and copy to be more simple, honest and approachable • If taking a gender-specific approach, consider what is considered masculine and feminine today
www.honest.com
THE DESIRE FOR INDIVIDUALITY
www.wwd.com
D ES IR E FO R IN D IV ID UA LITY
www.maccosmetics.ca
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A Universal Human Truth
MAC COSMETICS
As we embrace a movement towards new visions of beauty and millennials continue to pride themselves on individuality, many brands are responding with new attitudes and ideals. These brands stand for something stronger than gender or sexuality and instead have a strong ideology that celebrates self-expression. For many brands, androgyny is helping to improve stand out and create a more cohesive brand image.
M.A.C Cosmetics is recognised as one of the most revolutionary and influential companies in the cosmetics industry. A makeup brand defined by appreciation of individuality, artistry and selfexpression, M.A.C has a colour, shade and finish for everyone.
Human beings are 99.9% identical in their genetic makeup. There are some fundamental human truths – happiness, love, freedom, and equality – which carry the same desire around the world. It is these human truths that give brands the ability to connect on a global scale. Cast your mind back to the original Diet Coke adverts that spanned the 90’s and 00’s, tapping into the traditional notions of female sexuality and featuring scores of women ogling topless workmen and gardeners.
Alongside the overtly masculine ads produced for the launch of Coke Zero in 2006, Coca Cola’s marketing campaign feels strangely out-dated. Stereotyping does not wash with today’s generation and this is reflected in the brand’s recent strategy aligning all four cola brands. “Open happiness”, Coca Cola’s global marketing campaign has recently been replaced by “Taste the Feeling”, a strategy intended to unite the four Coca Cola brands that had become fragmented. Recognising the role that gender still has to play when it comes to varianting, Coca Cola have retained their original lineup of Classic, Diet, Zero and Life, whilst harmonising design across them. Bringing each Coca Cola variant closer, underneath a unified visual identity, this new global brand expression has universal appeal across genders and gives recognition to the more simple pleasures that we can all connect with, like enjoying an ice cold Coke on a hot day.
www.coca-cola-deutschland.de
www. myfopinion.files.wordpress.com
▲ TASTE THE FEELING 2016
▲ COCA COLA 90’S ADVERT
www.designweek.com
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D ES IR E FO R IN D IV ID UA LITY
www.eukicks.com
▲ YUMI Yumi is a unisex cosmetic brand. The packaging reflects the need to break traditional codes by using off-the-wall humour. The elixir-like products are named after the molecular formulae of which they are made..
www.thedieline.com
Championing an Individual www.flickr.com
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Performance brand Nike has brought a human touch to the often serious and exclusive world of fitness. With the message “if you have a body, you’re an athlete”, Nike’s mission is to adopt a more inclusive approach to the world’s optimisers on a journey to become the best versions of themselves that they can be. This message focuses so boldly on the motivation and unique feeling that wearing a Nike piece of apparel gives you, that it has a strong, universal appeal regardless of gender. Their release of a number of unisex lines, including the ever-popular Fly Knit and Air Huarache models, stand for the individual athlete rather than capitalising on the small differences between male and female runners. Offering personalisation through a wide choice of colour ways and adopting a strong ideology, Nike have become one of the biggest advocates for celebrating self-expression.
ORIGINAL SOURCE
This approach has appeal in the supermarket too, as Original Source ditch their ‘for Men’ communication across some variants and move towards a unified aesthetic across their shower range. With a strong philosophy built around natural and invigorating products, their ‘first one up in the morning’ approach and bold personality appeals to the ingredient-led, straight-talking consumer. Original Source appeal to the energetic and the bold, regardless of gender.
During their latest redesign, Original Source have ditched their ‘For Men’ tagline across the male range.
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Fashioning an Icon Icons are not like any other brand; they create change. For Generation Z, the most progressive generation to date, the responsibility of icons is greater than ever before. We know them, desire them, admire them – and we expect a lot from them. When icons make positive change, they connect with a whole new generation of consumers. As with a number of design trends, some of the first brands to explore androgyny were those on the catwalk and in the world of fashion. Naturally, this neutral expression has been translated to the department store by the likes of Diesel and Acne Studios. Now the biggest players in luxury fashion have a unisex offering. Fragrances from prestige brands such as Prada, YSL and Givenchy are embodying masculine forms and feminine details, retaining elegance in a modern, contemporary style. Comparing Prada’s overtly feminine Candy fragrance pack to their recent unisex launch shows a move towards broader, sharper forms and delicate detailing through refined embossing and finishes - a balance that appeals to both genders.
www.yslbeautyus.com
D ES IR E FO R IN D IV ID UA LITY www.katiepeake.com
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So where did this all start? Twenty-one years on from launching CKOne, one of the first fragrances marketed as unisex, this season saw the launch of follow-up fragrance CK2 by Calvin Klein. Stripping its pack of labels and defining itself as ‘gender free’, CK2 looks unrelated to the frosted beige body of its predecessor. Today’s expression of the brand remains stark and minimal in its form and type whilst geometric detailing in the cap stands for something bold and confident. This time they are standing for the conscientious youth of today; those that are thinking differently and challenging our perceptions of gender and diversity. It has been described as a scent that “embodies the thrill of life and celebrates the diversity of connections between two people.” Going forward, the most successful brands will be those that are able to recognise what it is that makes them iconic, and retain this at their core. What about your brand should not be changed? And of course, what about your brand can be reshaped and therefore, which assets are flexible?
CK2 Stripping its pack of labels and defining itself as ‘gender free’, CK2 looks unrelated to the frosted beige body of its predecessor.
www.monolith-shop.com
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So, which are the icons of the future? Milk Makeup is a New York-based skin care and cosmetics brand aimed at Generation Z. The ambitious 85-piece collection offers minimal, unisex packaging and multipurpose products designed for speed, catering to its laid-back beauty consumer. A vehicle for experimentation and self-expression, the brand centres its products and looks around personality and mood.
WOOL & THE GANG Changing the knitwear landscape, Wool & the Gang’s bold and ballsy (excuse the pun) identity appeals to all, regardless of gender. www.woolandthegang.com
www.urbanoutfitters.com
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WHAT THIS MEANS FOR YOUR BRAND: • Celebrate a universal human truth to create a unified expression • Embrace the opportunity to become more iconic by recognising what is at the core of your brand, and what can be reshaped and refined • Strike a balance between masculine forms and feminine detailing for unisex appeal • Consider a bold, minimal form that enables flexibility through 2D design • Focus on championing individuality, not the individual traits of the two sexes
www.headstandsandheels.com
THE DESIRE FOR DIFFERENCE
www.stylegods.com
D ES IR E FO R D IFFER EN C E
A Cohesive Pack Expectations of gendered design are pre-programmed into us at an early age from toy characters to colour associations and as a result we are naturally receptive to design that aesthetically stands for a certain gender. From food to fragrance, gender codes are necessary in some categories for navigation and recognition, so what do today’s expressions of “masculine” and “feminine” look like? www.ocado.com
The personal care aisle has experienced a shift; the number of grooming and beauty products launched exclusively for men increased by 70% between 2007 and 2012. As a result, previously unisex or female-specific brands are now having to share their expression with masculine variants.
www.ocado.com
▲ GENDERED FOODS Special K have long been known for their marketing to a female audience and make use of feminine curves and waist details in their design. Arla’s latest launch of Icelandic yoghurt brand Skyr has sidestepped the traditional codes of feminine and healthy yoghurts and instead incorporates stark, masculine type and monochrome shades.
united uniform
Both Dove and L’Oreal beauty products cater to the male grooming market with an offering of eye serums and SPF moisturisers. However, the strategies in doing so are very different. Whilst Dove and Dove Men + Care adopt different 3D packs to express gender difference, L’Oreal’s male and female products share a common pack structure using 2D design to communicate gendered messages. The latter strategy of having the same 3D pack design across all ranges and variants allows for instant recognition of the L’Oreal brand and results in a strong brand expression through form. In a world where competition and personalisation drives greater product ranges and variants, the challenge is to own a range that is united but not uniform. And design is your greatest tool for getting the right balance between shared brand codes and gendered 2D expressions.
BUT NOT
www.extremelyneil.com
▲ LUSH Sometimes type is enough to differentiate a range for men... Building on Lush Cosmetic’s growing success, cleansing range Dirty moved away from the brand’s typical floral tone of voice and adopted a straightforward language and consistent blue tone to broaden their appeal to men. www.res.cloudinary.com
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D ES IR E FO R D IFFER EN C E
Overt Codes So what are the everyday codes for designing for her vs him? It seems that male grooming products need to incorporate the word ‘MAN’ to shout out to their new demographic of consumers and reassure that they are in fact buying the right product in this strange new world. Brands for her, on the other hand, appeal more subtly through soft, fresh colour palettes and delicate/indulgent finishes. Hyper-real photographs of acai berries and pomegranate seeds seem imperative to helping female consumers understand the product benefit. In comparison, certain male products are devoid of any photography and illustration and instead focus on typographic design and colour. Shades that harp back to mahogany homes and gun-metal weapons exude masculinity and appear across a range of brands ‘for men’. When coupled with variant names that talk overtly of power and strength, it feels as though male grooming brands have to work particularly hard to communicate their masculinity in the supermarket or pharmacy, lest men feel emasculated.
D ES IR E FO R D IFFER EN C E
www.aniab.com
▲ KIEHL’S For all-natural skin care brand Kiehl’s their male and female sunscreens are simply differentiated through colour and changes to the scale and hierarchy.
HINTING
towards gender subtly
www.sociodesign.co.uk
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www.mariefrance.fr
TENZING SKINCARE Tenzing’s skin care for men break the traditional codes for cold shades of blues and greys with a bold and warmer palette. Coupled with a simple illustration style, Tenzing are responding to changing www.mrporter.com
perceptions of masculine design.
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What does this look like in the premium skin care space? Less reliant on overt cues of gender, premium brands have a visual focus on embodying the heart of the brand whilst hinting towards gender more subtly. Visual codes become more sophisticated; with less overt colour palettes, unified illustration styles and more neutral typography. Take Clinique, with a strong heritage in dermatology and a simple 3-step regime, they are widely respected for having a consideration of differing skin types and needs. As a result, their range hierarchy is built around these core values. Whether you are a female teen with dry skin or a male baby-boomer with oily skin, Clinique is instantly recognisable through form and identity and consumers can easily navigate variant type and colour. Aligning with colour perception studies that have identified women preferring tints of colours (with added white) whilst men are drawn towards shades of colours (with added black), a simple colour palette quickly distinguishes between the Clinique ranges for him and her.
D ES IR E FO R D IFFER EN C E
www.amummytoo.co.uk
www.digitaltrends.com
Gendered Categories Some categories are yet to see a large-scale shift in design and gender specificity. At a time when men are increasingly likely to be cleaning at home, collecting the children from school and shopping for household goods, it seems that the male consumer is still under-represented in some supermarket aisles.
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Consider the laundry aisle. Current expressions are so overtly feminine in their curvaceous forms and floral design that, considering they are not suitable for the modern woman, we must ask, what is on offer for the modern man? The majority of brands still work towards appealing to the classic, caring mother with a mountain of family laundry to get through, and neglects to appeal broadly to today’s new laundry novices. If men are interested in fragrancing their home and clothes, are they too drawn to the floral, fairytale-like stories of today’s fabric softener brands?
GENDERED GIN CODES
It seems that there is a backlash against this previously feminine aisle with the launch of brands like Frey, the ‘Oak and Musk’ laundry detergent for men, which are overtly masculine in response. Multiple masculine codes are layered through their design and communications and heavily reinforced by what could be considered a stereotypically male pack format, borrowing from the codes of car oils and garden products. Is this a step in the right direction, or a step too far?
Is there a role for gender in
WHAT’S ON OFFER FOR THE
alcohol? Sipsmith incorporate more feminine details and embossing whilst Hendricks embody a more masculine,
modern man? ▲ SA.AL & CO Appealing to the modern man, vegan skin care company Sa.Al & Co exude masculinity through their laquered aluminium packs and monochrome identity. www.wallpaper.com
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apothecary form.
WHAT THIS MEANS FOR YOUR BRAND: • Consider a unified 3D design strategy and allow your identity to do the leg-work when it comes to gender-specific communication • For easy recognition, adopt overt gender codes and use all design tools to your advantage • Learn from premium skin care brands by taking a more subtle step towards gender-specificity and focussing on product performance and benefit • Break the rules of your category and appeal to a new demographic; which gender might you be neglecting?
www.jdwetherspoon.com
www.patagonia.com
W H AT’ S O N TH IS S P R IN G /S U MME R
What else keeps us busy? THE NIGHTS ARE FINALLY BRIGHT AND LONG WHICH CAN ONLY MEAN THING; WE’VE GOT EVEN MORE TIME TO EXPLORE THE WEIRD AND WONDERFUL THINGS THAT LONDON HAS TO OFFER US...
www.victoria-miro.com/exhibitions/491/
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www.londonfestivalofarchitecture.org
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YAYOI KASUMA
LONDON FESTIVAL OF ARCHITECTURE
Returning for her most extensive exhibition yet, Yayoi Kasuma will be
June see’s the return of the London Festival of Architecture, celebrating
presenting new paintings, pumpkins and mirrors at the Victoria Miro
the past, present of future of architecture in the city. We’re most looking
Wharf Road Galleries. Open from late May to late July, we’re thrilled to
forward to hearing about how architects can help to create a sense of
have the chance to see her multiplying polka dots again.
creativity and community through design.
Angel, Free www.victoria-miro.com/exhibitions/491/
The City, Free www.londonfestivalofarchitecture.org
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www.ica.org.uk/whats-on/seasons/art-night
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ART NIGHT WITH ICR
www.arcelormittalorbit.com
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ARCELORMITTAL ORBIT SLIDE
For one night only, why not be part of the Art Night summer festival,
Fancy speeding down the world’s highest and longest tunnel slide?
which will see ten buildings and public spaces form the stage for a
The ride takes approximately 40 seconds, spinning around Anish
series of projects, installations and performances. See the talent of
Kapoor’s famous sculpture at the Olympic Park.
London in one evening, with art, architecture, dance, design and music all under one (hopefully sunny!) roof. Queen Elizabeth Olympic Park, Stratford, Tickets £15 www.arcelormittalorbit.com
Various, East End, Free www.ica.org.uk/whats-on/seasons/art-night
www.thehouseofperoni.com
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HOUSE OF PERONI RESIDENCY 2016
t
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CULPEPER ROOF GARDEN
Take a trip to an Italian summer in Siena, without leaving London. This
Soak up the (theoretical) London sun in this secret hideaway. With
year’s theme is For The Love of Italy (Amare L’Italia), and features events
cocktails inspired by the botanical surroundings, the garden has a
around cocktails, fashion and food. Sip a Negroni at the floating bar or
fantastic view of the city skyline. Top restaurants all over town get
make your own pasta.
their veggies here!
Haggerston, Free, 19th May - 1st July www.thehouseofperoni.com
Whitechapel, Free entry www.theculpeper.com/garden
Next time... Keep an eye out for our Summer edition of Radar coming soon; we’ll be exploring the rising ‘global vs local’ debate and the effect it’s having on brand behaviours and consumer desires. Until then we’ll be enjoying what is set to be the hottest London summer on record and all the city has to offer. Keep an eye on what we’re busy doing on instagram; @echobranddesign Keeping up to date on trends is easy; sign up to our publications list today by contacting Jeremy Davies and we’ll be sure to keep you in the loop. What else is on our radar? Take a look at the ECHO website to keep up to date with our thought pieces, provocative blogs and latest versions of Absolem, a written publication that imagines the future wonderlands for brands.
Creative Director Andrew Capper andy@echobranddesign.co.uk Marketing Director Jeremy Davies jeremy@echobranddesign.co.uk Instagram @echobranddesign
Instagram @echobranddesign
Contributors Andrew Capper Niall McRiner Danielle Verbeeten Clem Cartwright Jessica Skinner Heather Park Benjamin Farrell Follow us @echobranddesign
Instagram @echobranddesign
echobranddesign.co.uk
instagram/echobranddesign www.echobranddesign.com
INSPIRATION - INSIGHT - IDEAS
Design trends curated by the ever-curious at ECHO Brand Design
AUTUMN 2016 #9
l a b o Gl Local vs.
www.voltcafe.com
Here at echo we’re passionate about delivering design with madness, magic and meaning. Want to hear more? Pop in and let’s sweat the small stuff and ponder the future of brands together over a cuppa...