F/W 20-21 SHOW - OCTOBER 6 & 7, 2020
CONNECTING BRANDS WE ADMIRE TO THE GLOBAL MEDIA AUTHENTIC MEDIA ENGAGEMENT Reveal.EchosComm.com
F/W 20-21
OCTOBER 6
THE REVEAL LANDSCAPE
REVEAL WAS CREATED SOLELY TO CONNECT ACTIVE LIFESTYLE BRANDS WITH THE MEDIA.
REVEAL provides brands with a media-only broadcast catered specifically to the needs of journalists, with short, uninterrupted presentations. Making REVEAL an effective digital platform to get new products and brand news in front of the journalists who matter.
INTRODUCTION
REVEAL creates a unique opportunity to connect with endemic and non-endemic journalists located anywhere in the world. Brands are able to seamlessly integrate video, photos, athlete testimonials, and expert demonstrations to create a dynamic storytelling experience.
REVEAL S/S ‘20 | RECAP
With major industry trade shows canceled or postponed, the REVEAL digital media conference was established with a clear focus: giving brands a place to bring their latest news to a wide range of journalists. The inaugural event held in April had more than 300 journalists registered and an average of 70 media attendees for each of the 43 brand presentations.
REVEAL S/S ‘20 | FEEDBACK
“Kudos on REVEAL — you all did a killer job putting that together and making it feel like a true substitute for an in-person experience.” - Tanner Bowden
“Reveal was an excellent platform to connect with media outlets across the globe. The team behind Reveal was there to assist throughout, making for a seamless process.” - Greg Heck
“REVEAL was the exact right thing at the right time — a fantastic way to get a feel of new products. In some ways, it was better than the old-school approach” - Jason Harper
“The REVEAL team moved forward with a huge initiative when things were uncertain. We’ve already seen the results and our entire team gave REVEAL kudos for the hustle.” - Azul Couzens
“This was a home run—you guys set the tone! Nobody is going to go back to actual showrooms after this.” - Matt Bean
“This ground breaking concept will surely pave the way for future industry & press relations.” - Paul Price
REVEAL S/S ‘20 | RECAP
FEATURED MEDIA
SELECT PARTNER BRANDS
Full lists of media outlets and brands on Reveal.EchosComm.com
F/W 20-21
OCTOBER 6
THE REVEAL EXPERIENCE
The REVEAL team guides brands through the entire process, from rehearsal to post-event feedback. Our hosts and moderator manage introductions, timing, displaying photo and video content, and media Q&A during the broadcast. After the show, brand press kits and preferred point-of-contact are provided to the media.
PROGRAMMING CRITERIA INTRODUCTION
REVEAL IS FOCUSED ON SERVING JOURNALISTS HIGHLIGHTING NEW PRODUCTS FOR THE SEASON CONNECTING WITH A CURATED GROUP OF BRANDS SHOWCASING RELEVANT STORIES IN THE MOMENT
REVEAL is designed for brands to efficiently broadcast to an array of journalists at once regarding their latest launched and embargoed products. REVEAL is a media-only broadcast tailored for writers and editors looking for fresh stories. After 50+ brands have presented at past REVEAL events, we are certain that innovation will be rewarded with the hype it deserves.
POWERED BY ECHOS INTRODUCTION
10 YEARS OF PUBLIC RELATIONS & ACTIVATIONS REVEAL builds upon the foundation of ECHOS Communications, a leader in public relations for active lifestyle, moto, outdoor, consumer tech and cycling brands since 2009. By participating in REVEAL brands tap into ECHOS’ global network of journalists.
ECHOS HAS PARTNERED WITH OVER 150 BRANDS WORKED TO PLACE 3,450 STORIES IN PUBLICATIONS IN 2019 DELIVERED 6+ BILLION IN ONLINE READERSHIP IN 2019
JOIN US FOR REVEAL INTRODUCTION F/W 20-21
REVEAL airtime can be purchased in 15-min broadcast blocks. Multiple blocks can be combined or distributed throughout the event for ideal fit for your product and its distribution.
SINGLE BLOCK PURCHASE
MULTI BLOCK PURCHASE
PANEL SPONSORSHIP
15 MINUTES OF AIR TIME
30+ MINUTES OF AIR TIME
1+ HOUR OF AIR TIME
- Present from anywhere.
- All features of single block purchase.
- All features of multi block purchase.
- Safely share embargoed product to an exclusive media-only audience.
- Provide time to tell a more in depth product or collection launch.
- Determine the topic & work with the REVEAL team to create a robust conversation.
- Use prerecorded photo & video content to demonstrate features and product experience.
- Create a “Stage” and share airtime with likeminded brands to create a community block to tell a bigger story with friends.
- Share airtime with like-minded brands to create a community block in collaboration with the REVEAL team to tell a bigger story.
- Create a unique broadcast that highlights the story related to the sport & culture of your brand’s community and customers.
- Broadcast portions of your block to your own channels as you see fit and as we are able to support through the ZOOM platform.
- Invite any brand spokesman to join the conversation & highlight brand network. - Deliver all brand & product assets to all attending journalists post-event including: Media Assets Press Releases Brand Contact Information
All on-screen participants will be required to rehearse with the REVEAL broadcast team. Prior to the dress rehearsal, we will work together to hone your presentation for the greatest impact at REVEAL.
F/W 20-21 SHOW - OCTOBER 6&7, 2020 INFO@ECHOSCOMM.COM WILL YOU JOIN US? Reveal.EchosComm.com