B RA N D OV ER V I EW
1 | THE CORDISH COMPANIES
T H E CORDI S H COMPANI E S ’ ORI GI NS DAT E B AC K TO 19 10 AND E NCOMPASS FOU R GE NE RAT I O N S O F P RI VAT E LY- H E L D, FAMI LY OW NE RS H I P. DU R I N G T H E PAST T E N DE C ADE S , T H E CORDI S H COMPANI E S H AS G R OWN I NTO A GLOB AL L E ADE R I N COMME RC I AL R E A L E STATE , E NT E RTAI NME NT & S P ORTS -ANC H ORE D DI ST R I C TS , H OT E LS & GAMI NG, AND RE STAU RANT OP E RAT I ONS . TH E CO R D I S H COMPANI E S H AS RE C E I V E D AN U NP RE C E DEN T E D S E V E N U RB AN L AND I NST I T U T E AWARDS OF E XC E L LE N C E FO R I TS P I ONE E RI NG DE V E LOP ME NTS . L I V E ! B E GAN W I T H T H E CORDI S H COMPANI E S ’ B R A N D E D E NT E RTAI NME NT DI ST RI C TS , W H I C H S E T A N E W STA N DA R D FOR DE S I GN AND B E ST- I N- C L ASS C U STO M E R E XP E RI E NC E S . P ROJ E C TS S U C H AS T E XAS LI V E ! , X FI N I TY L I V E ! , KANSAS C I T Y L I V E ! AND FOX S P ORTS M I DWE ST LI V E ! ARE AMONG T H E H I GH E ST P ROF I L E S P O RTS A N D E NT E RTAI NME NT DE ST I NAT I ONS I N T H E CO U N T RY. L I V E ! H AS NOW GROW N TO E NCOMPASS B R A N D E D C AS I NOS AND H OT E L S , AL L DE L I V E RI NG O U R U N I Q U E B L E ND OF E XC I T E ME NT, C U STOME R S E RV I C E , A N D First Live! District - Power Plant Live!, 1999 Inner Harbor, Baltimore, Maryland
B E ST- I N- C L ASS DE S I GN AND AME N I TI E S . WWW.CORDIS H .COM LIVE! BRAND OVERVIEW | 5
LIVE! & THE CORDISH COMPANIES ARE PROUD TO HAVE PARTNERED WITH MANY OF
THE LEADING BRANDS IN THE WO R L D
6 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 7
OUR MARKETS
KANSAS CITY LIVE!
BALLPARK VILLAGE
FOURTH STREET LIVE!
POWER PLANT LIVE!
XFINITY LIVE!
WATERSIDE DISTRICT
Kansas City, Missouri
Baltimore, Maryland
St Louis, Missouri
Philadelphia, Pennsylvania
Louisville, Kentucky
Norfolk, Virginia SPRING 2017
MARYLAND LIVE! Baltimore, Maryland / D.C.
TEXAS LIVE! Arlington, Texas SPRING 2018
WELCOMING MORE THAN
10 | THE CORDISH COMPANIES
50 MILLION
VISITORS A YEAR
LIVE! BRAND OVERVIEW | 11
OUR PORTFOLIO
CORE CUSTOMER PROFILE
THE
EXPERIENCE
R E I N V E N T I N G T H E WAY C U S T O M E R S I N T E R A C T W I T H B R A N D S
MILLENNIALS
Educated
Passionate
Connected
EXPERIENTIAL
18 - 36
College Grads /Attending
Music Sports Community
Smartphones Facebook Twitter
Authentic Trial Value
8
LIVE! DISTRICTS
50+
RESTAURANTS, BARS & LIVE MUSIC VENUES
500+
MAJOR EVENTS & CONCERTS
1 MILLION
CUSTOMER PROFILES
OUR AUDIENCE 55% F E M A L E
ASSETS
AGES 65+ 4% 55-64 11%
Enriched Customer Profiles 18-24 17%
Digital
Websites Social Media Newsletters TXT Live! SMS Platform TicketFly Digital Billboards (on-site & off-site)
45-54 15%
45% 25-34 36%
MALE
Paid Advertising Print Radio TV Digital Outdoor Social Media
COLLEGE GRADUATES
WEBSITE SESSIONS ANNUALLY 14 | THE CORDISH COMPANIES
Free Public Wi-Fi Street Teams
35-44 19%
2 MILLION+
Purchasing Behavior Visit Frequency Touch Points & Communication Channels Interests
2 MILLION+ SOCIAL MEDIA FOLLOWERS
150,000+ TICKETS SOLD ANNUALLY
Iconic Signage Naming Rights Event Activation Uniforms Glassware Hospitality LIVE! BRAND OVERVIEW | 15
A NEW STANDARD
I N E N T E R TA I N M E N T
FOURTH STREET LIVE! LOUISVILLE, KY 16 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 17
BUDWEISER BREW HOUSE BALLPARK VILLAGE - ST. LOUIS, MO 18 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 19
A NEW STANDARD
IN SPORTS-ANCHORED DISTRICTS
BALLPARK VILLAGE ST. LOUIS, MO 20 | THE CORDISH COMPANIES
TEXAS LIVE! | 21
NBC SPORTS ARENA - XFINITY LIVE! STADIUM DISTRICT - PHILADELPHIA, PA 22 | THE CORDISH COMPANIES
TEXAS LIVE! | 23
A NEW STANDARD
IN HOTELS AND GAMING
LIVE! HOTEL TEXAS LIVE! - ARLINGTON, TX (OPENS ‘18) 24 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 25
MARYLAND LIVE! CASINO WASHINGTON D.C. / BALTIMORE, MD 26 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 27
ACTIVE BRAND IMMERSION
FOX SPORTS MIDWEST LIVE! BALLPARK VILLAGE - ST. LOUIS, MO 28 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 29
BUDWEISER BREW HOUSE BALLPARK VILLAGE - ST. LOUIS, MO 30 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 31
Brand Activations
Brand Partnerships
ALWAYS ON.
E N G AG I N G , DY N A M I C EVENTS & BRANDING
LIVE! BRAND OVERVIEW | 33
32 | THE CORDISH COMPANIES
Concert Series
Family Fun Series
Experiential Marketing
Watch Parties
Festivals
Community Events
WORLD CUP WATCH PARTY POWER & LIGHT DISTRICT - KANSAS CITY, MO 34 | THE CORDISH COMPANIES
LIVE! BRAND OVERVIEW | 35
THE DISTRICTS
BALLPARK VILLAGE FOX SPORTS MIDWEST LIVE! ST LOUIS, MISSOURI
THE NATION’S PREMIER SPORTS-ANCHORED DESTINATION
DEVELOPMENT PARTNER
150,000 SQUARE FEET OF DINING AND ENTERTAINMENT
BRAND ACTIVATION PARTNERS
6
MILLION
ANNUAL VISITORS
1
200+ EVENTS & CONCERTS ANNUALLY
$250
MILLION
PHASE II EXPANSION UNDERWAY
LIVE! BRAND OVERVIEW | 39
FOURTH STREET LIVE! LOUISVILLE, KENTUCKY
WELCOMING OVER 4.5 MILLION VISITORS EACH YEAR
#1 MOST VISITED ATTRACTION IN KENTUCKY
350,000 SQUARE FEET OF DINING, OFFICE AND ENTERTAINMENT
BRAND ACTIVATION PARTNERS
4.5
MILLION
ANNUAL VISITORS TO THE ENTERTAINMENT DISTRICT
1
200+
ULI
EVENTS & CONCERTS ANNUALLY
AWARD FOR DESIGN EXCELLENCE
LIVE! BRAND OVERVIEW | 41
KANSAS CITY LIVE! KANSAS CITY, MISSOURI
THE HEARTBEAT OF DOWNTOWN KANSAS CITY
50+ DINING, ENTERTAINMENT AND RETAIL VENUES
200,000
BRAND ACTIVATION PARTNERS
9.1
MILLION
ANNUAL VISITORS TO THE DISTRICT
SQUARE FEET OF DINING AND ENTERTAINMENT
1
200+ EVENTS & CONCERTS ANNUALLY
9
CITY BLOCK
POWER & LIGHT DISTRICT SURROUNDING
LIVE! BRAND OVERVIEW | 43
MARYLAND LIVE! HOTEL & CASINO WASHINGTON D.C. / BALTIMORE, MARYLAND THE REGION’S MOST DOMINANT GAMING DESTINATION
#1 MOST VISITED ATTRACTION IN MARYLAND
360,000 SQUARE FEET OF GAMING & ENTERTAINMENT
$600
MILLION
IN ANNUAL REVENUE
BRAND ACTIVATION PARTNERS
18
MILLION
ANNUAL VISITORS
LIVE!
HOTEL
OPENS EARLY 2018
LIVE! BRAND OVERVIEW | 45
POWER PLANT LIVE! BALTIMORE, MARYLAND
BALTIMORE’S TOP DINING & ENTERTAINMENT DISTRICT
#5 MOST VISITED ATTRACTION IN MARYLAND
260,000 SQUARE FEET OF DINING, OFFICE & ENTERTAINMENT
BRAND ACTIVATION PARTNERS
3.6
MILLION
ANNUAL VISITORS TO THE DISTRICT
1
150+
PRIME LOCATION
EVENTS & CONCERTS ANNUALLY
IN BALTIMORE’S WORLD FAMOUS INNER HARBOR
LIVE! BRAND OVERVIEW | 47
TEXAS LIVE!
ARLINGTON, TEXAS AMERICA’S CAPITAL OF SPORTS AND ENTERTAINMENT
13
MILLION
DEVELOPMENT PARTNER
VISITORS TO THE SPORTS AND ENTERTAINMENT DISTRICT
200,000
4,000
SQUARE FEET OF DINING AND ENTERTAINMENT
DAILY VEHICULAR TRAFFIC
1
300+ MAJOR DISTRICT-WIDE EVENTS & CONCERTS ANNUALLY
5
MILLION
TICKETS SOLD
LIVE! BRAND OVERVIEW | 49
WATERSIDE DISTRICT NORFOLK, VIRGINIA
NORFOLK’S PREMIER WATERFRONT NEIGHBORHOOD
LOCATED IN THE HEART OF THE CENTRAL BUSINESS DISTRICT
5+
MILLION
VISITORS TO THE HAMPTON ROADS REGION
150,000
ICONIC
SQUARE FEET OF DINING AND ENTERTAINMENT
WATERFRONT LOCATION
1
200+
TOP
EVENTS & CONCERTS ANNUALLYT
TOP LOCAL, REGIONAL AND NATIONAL BRANDS
LIVE! BRAND OVERVIEW | 51
XFINITY LIVE!
PHILADELPHIA, PENNSYLVANIA THE LIVING ROOM OF PHILADELPHIA’S STADIUM DISTRICT
DEVELOPMENT PARTNERS
BRAND ACTIVATION PARTNER
1
4.4
ACRES
OF DINING AND ENTERTAINMENT
3
STADIUMS
WITHIN WALKING DISTANCE (NFL, MLB, NHL, NBA)
300+ MAJOR DISTRICT-WIDE EVENTS & CONCERTS ANNUALLY
8.3
MILLION
TICKETS SOLD IN STADIUM DISTRICT
LIVE! BRAND OVERVIEW | 53
W W W. C O R D I S H . C O M