Live! Brand Overview : F'19

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BR AND OVER V IEW


COMMERCIAL REAL ESTATE

COWORKING SPACES

WE ARE PLACE MAKERS INTERNATIONAL DEVELOPMENT

RESIDENTIAL

GAMING

ENTERTAINMENT DISTRICTS

HOTELS

THE CORDISH COMPANIES’ ORIGINS DATE BACK TO 1910 AND ENCOMPASS FOUR GENERATIONS OF PRIVATELY-HELD, FAMILY OWNERSHIP. DURING THE PAST TEN DECADES, THE CORDISH COMPANIES HAS GROWN INTO A GLOBAL LEADER IN COMMERCIAL REAL ESTATE, ENTERTAINMENT & SPORTSANCHORED DISTRICTS, HOTELS & GAMING, AND RESTAURANT OPERATIONS. THE CORDISH COMPANIES HAS RECEIVED AN UNPRECEDENTED SEVEN URBAN LAND INSTITUTE AWARDS OF EXCELLENCE FOR ITS PIONEERING DEVELOPMENTS.

PRIVATE EQUITY

RESTAURANTS

SPORTS-ANCHORED DISTRICTS


LIVE! & THE CORDISH COMPANIES ARE PROUD TO HAVE PARTNERED WITH MANY OF

THE LEADING BRANDS IN THE WO R L D


WE ARE

THE HEARTBEAT OF THE COMMU N I T Y WE PIONEERED THE FIRST LIVE! ENTERTAINMENT DISTRICT IN 1999, AND HAVE GROWN IT INTO THE PREMIER NATIONAL BRAND FOR UNIQUE, MARKET-LEADING ENTERTAINMENT PROJECTS.


WELCOMING MORE THAN

50 MILLION

VISITORS A YEAR


OUR MARKETS

A NAT I O N A L N E TWO RK O F DISTRIC TS

BALLPARK VILLAGE ST LOUIS, MISSOURI

POWER & LIGHT DISTRICT KANSAS CITY, MISSOURI

POWER PLANT LIVE! BALTIMORE, MARYLAND

TEXAS LIVE!

ARLINGTON, TEXAS

FOURTH STREET LIVE! LOUISVILLE, KENTUCKY

XFINITY LIVE!

PHILADELPHIA, PENNSYLVANIA


LIVE! CASINO & HOTEL MARYLAND

WATERSIDE DISTRICT

LIVE! AT THE BATTERY

KANSAS CITY LIVE!

LIVE! CASINO & HOTEL PHILLY

HARD ROCK HOTEL & CASINO

WASHINGTON DC / BALTIMORE, MD

ATLANTA, GEORGIA

PHILADELPHIA, PENNSYLVANIA

NORFOLK, VIRGINIA

BAYOU PLACE

THE DISTRICT DETROIT

HOUSTON, TEXAS

DETROIT, MICHIGAN

KANSAS CITY, MISSOURI

HOLLYWOOD, FLORIDA & TAMPA, FLORIDA

THE POWER PLANT - THE CORDISH COMPANIES’ HEADQUARTERS BALTIMORE, MARYLAND


BRAND ACTIVATIONS

BRAND PARTNERSHIPS

ALWAYS ON

CONCERT SERIES

WATCH PARTIES

EXPERIENTIAL MARKETING

FAMILY FUN SERIES

E N G AG I N G , DY N A M I C E V E N T S & B R A N D I N G WE BELIEVE IN SELLING PARTNERSHIPS, NOT SPONSORSHIPS. WE ARE NOT A TRADITIONAL SPORTS AND ENTERTAINMENT SPONSORSHIP THAT WORKS WITHIN A LEAGUE OR BROADCAST AGREEMENT. WE ANSWER ONLY TO YOU – THE PARTNER.

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FESTIVALS

COMMUNITY EVENTS


A NEW STANDARD

I N E N T E R TA I N M E N T

FOURTH STREET LIVE! LOUISVILLE, KY


BUDWEISER BREW HOUSE BALLPARK VILLAGE - ST. LOUIS, MO


A NEW STANDARD

IN SPORTS-ANCHORED DISTRICTS

BALLPARK VILLAGE ST. LOUIS, MO TEXAS LIVE! | 25


NBC SPORTS ARENA - XFINITY LIVE! STADIUM DISTRICT - PHILADELPHIA, PA TEXAS LIVE! | 27


A NEW STANDARD

IN HOTELS AND GAMING

LIVE! HOTEL TEXAS LIVE! - ARLINGTON, TX (OPENS ‘18)


MARYLAND LIVE! CASINO WASHINGTON D.C. / BALTIMORE, MD


ACTIVE BRAND IMMERSION

FOX SPORTS MIDWEST LIVE! BALLPARK VILLAGE - ST. LOUIS, MO


BUDWEISER BREW HOUSE BALLPARK VILLAGE - ST. LOUIS, MO


WORLD CUP WATCH PARTY POWER & LIGHT DISTRICT - KANSAS CITY, MO


THE

CORE CUSTOMER PROFILE

MILLENNIALS

Educated

Connected

EXPERIENTIAL

18 - 36

Smartphones Facebook Twitter

Passionate

College Grads /Attending

Music Sports Community

Authentic Trial Value

EXPERIENCE

15

50+

R EI NV E N TI N G TH E WAY C U STO MERS I NT ERAC T W I TH BRA N DS

1,000+

2+ MILLION

OUR PORTFOLIO

LIVE! DISTRICTS

MAJOR EVENTS & CONCERTS

RESTAURANT, BAR & LIVE MUSIC concepts

CUSTOMER PROFILES


we deliver 365 days of engagement

OUR AUDIENCE 2 MILLION+ WEBSITE SESSIONS ANNUALLY

2 MILLION+

SOCIAL MEDIA FOLLOWERS

55%

45%

F E M A L E

MALE

Digital Websites Social Media Newsletters TXT Live! SMS Platform TicketFly Digital Billboards (on-site & off-site)

65+ 4% 55-64 11%

Free Public Wi-Fi 18-24 17%

TICKETS SOLD ANNUALLY

Street Teams Paid Advertising

45-54 15%

25-34 36%

250,000+

Enriched Customer Profiles Purchasing Behavior Visit Frequency Touch Points & Communication Channels Interests

COLLEGE GRADUATES AGES

ASSETS

35-44 19%

Print Radio TV Digital Outdoor Social Media

Iconic Signage Naming Rights Event Activation Uniforms Glassware Hospitality


THE DISTRICTS


BALLPARK VILLAGE FOX SPORTS MIDWEST LIVE! ST LOUIS, MISSOURI

THE NATION’S PREMIER SPORTS-ANCHORED DESTINATION

DEVELOPMENT PARTNER

150,000 SQUARE FEET OF DINING AND ENTERTAINMENT

BRAND ACTIVATION PARTNERS

6

MILLION

ANNUAL VISITORS

1

200+ EVENTS & CONCERTS ANNUALLY

$250

MILLION

PHASE II EXPANSION UNDERWAY

LIVE! BRAND OVERVIEW | 45




FOURTH STREET LIVE! LOUISVILLE, KENTUCKY

WELCOMING OVER 4.5 MILLION VISITORS EACH YEAR

#1 MOST VISITED ATTRACTION IN KENTUCKY

350,000 SQUARE FEET OF DINING, OFFICE AND ENTERTAINMENT

BRAND ACTIVATION PARTNERS

4.5

MILLION

ANNUAL VISITORS TO THE ENTERTAINMENT DISTRICT

1

200+

ULI

EVENTS & CONCERTS ANNUALLY

AWARD FOR DESIGN EXCELLENCE

LIVE! BRAND OVERVIEW | 51



POWER & LIGHT DISTRICT KANSAS CITY, MISSOURI

KANSAS CITY’S TOP NEIGHBORHOOD TO LIVE, WORK & PLAY

50+ DINING, ENTERTAINMENT AND RETAIL VENUES

$850

MILLION

BRAND ACTIVATION PARTNERS

9.1

MILLION

ANNUAL VISITORS

RETAIL, ENTERTAINMENT, OFFICE & RESIDENTIAL DISTRICT

1

200+ EVENTS & CONCERTS ANNUALLY

9

CITY BLOCK DISTRICT



KANSAS CITY LIVE! KANSAS CITY, MISSOURI

THE HEARTBEAT OF DOWNTOWN KANSAS CITY

50+ DINING, ENTERTAINMENT AND RETAIL VENUES

200,000

BRAND ACTIVATION PARTNERS

9.1

MILLION

ANNUAL VISITORS TO THE DISTRICT

SQUARE FEET OF DINING AND ENTERTAINMENT

1

200+ EVENTS & CONCERTS ANNUALLY

9

CITY BLOCK

POWER & LIGHT DISTRICT SURROUNDING

LIVE! BRAND OVERVIEW | 59



MARYLAND LIVE! HOTEL & CASINO WASHINGTON D.C. / BALTIMORE, MARYLAND THE REGION’S MOST DOMINANT GAMING DESTINATION

#1 MOST VISITED ATTRACTION IN MARYLAND

360,000 SQUARE FEET OF GAMING & ENTERTAINMENT

$600

MILLION

IN ANNUAL REVENUE

BRAND ACTIVATION PARTNERS

18

MILLION

ANNUAL VISITORS

LIVE!

HOTEL

OPENS EARLY 2018

LIVE! BRAND OVERVIEW | 63



POWER PLANT LIVE! BALTIMORE, MARYLAND

BALTIMORE’S TOP DINING & ENTERTAINMENT DISTRICT

#5 MOST VISITED ATTRACTION IN MARYLAND

260,000 SQUARE FEET OF DINING, OFFICE & ENTERTAINMENT

BRAND ACTIVATION PARTNERS

3.6

MILLION

ANNUAL VISITORS TO THE DISTRICT

1

150+

PRIME LOCATION

EVENTS & CONCERTS ANNUALLY

IN BALTIMORE’S WORLD FAMOUS INNER HARBOR

LIVE! BRAND OVERVIEW | 67



TEXAS LIVE!

ARLINGTON, TEXAS AMERICA’S CAPITAL OF SPORTS AND ENTERTAINMENT

13

MILLION

DEVELOPMENT PARTNER

VISITORS TO THE SPORTS AND ENTERTAINMENT DISTRICT

200,000

4,000

SQUARE FEET OF DINING AND ENTERTAINMENT

DAILY VEHICULAR TRAFFIC

1

300+ MAJOR DISTRICT-WIDE EVENTS & CONCERTS ANNUALLY

5

MILLION

TICKETS SOLD

LIVE! BRAND OVERVIEW | 71




WATERSIDE DISTRICT NORFOLK, VIRGINIA

NORFOLK’S PREMIER WATERFRONT NEIGHBORHOOD

LOCATED IN THE HEART OF THE CENTRAL BUSINESS DISTRICT

5+

MILLION

VISITORS TO THE HAMPTON ROADS REGION

150,000

ICONIC

SQUARE FEET OF DINING AND ENTERTAINMENT

WATERFRONT LOCATION

1

200+

TOP

EVENTS & CONCERTS ANNUALLYT

TOP LOCAL, REGIONAL AND NATIONAL BRANDS

LIVE! BRAND OVERVIEW | 77



XFINITY LIVE!

PHILADELPHIA, PENNSYLVANIA THE LIVING ROOM OF PHILADELPHIA’S STADIUM DISTRICT

DEVELOPMENT PARTNERS

BRAND ACTIVATION PARTNER

1

4.4

ACRES

OF DINING AND ENTERTAINMENT

3

STADIUMS

WITHIN WALKING DISTANCE (NFL, MLB, NHL, NBA)

300+ MAJOR DISTRICT-WIDE EVENTS & CONCERTS ANNUALLY

8.3

MILLION

TICKETS SOLD IN STADIUM DISTRICT

LIVE! BRAND OVERVIEW | 81




THE DISTRICT DETROIT DETROIT, MICHIGAN

A REVITALIZATION OF DOWNTOWN DETROIT

PMS 165

PMS 186

DEVELOPMENT PARTNERS

4

SPORTS TEAMS WITHIN WALKING DISTANCE

50

BLOCKS

PMS 289

OF RETAIL, DINING, ENTERTAINMENT & HOSPITALITY PMS 289 40%

14

MILLION ANNUAL VISITORS

5,700

3,000

HOTEL ROOMS BY 2019

RESIDENTIAL UNITS BY 2020

LIVE! BRAND OVERVIEW | 87



BAYOU PLACE HOUSTON, TEXAS

IN THE HEART OF HOUSTON’S THEATER DISTRICT

LOCATED

OFFICE

IN THE HEART OF THE THEATER DISTRICT

EXPANSION OPENED IN 2006

150,000

CATALYST

SQUARE FEET OF DINING AND ENTERTAINMENT

FOR GROWTH IN THE CITY

ULI

TOP

AWARD FOR EXCELLENCE WINNER

TOP LOCAL, REGIONAL AND NATIONAL BRANDS


LIVE! AT THE BATTERY ATLANTA, GEORGIA

THE HEARTBEAT OF THE BATTERY ATLANTA

LOCATED IN THE BATTERY ATLANTA AT SUNTRUST PARK

30,000 SQUARE FEET OF DINING AND ENTERTAINMENT

1.5

MILLION

SQUARE-FOOT DESTINATION

3

ICONIC

DINING & ENTERTAINMENT CONCEPTS

1

365

TOP

DAYS OF UNPRECEDENTED ENTERTAINMENT

TOP LOCAL, REGIONAL AND NATIONAL BRANDS

LIVE! BRAND OVERVIEW | 93



THE POWER PLANT BALTIMORE, MARYLAND

REVITALIZING BALTIMORE’S INNER HARBOR

LOCATED IN THE HEART OF BALTIMORE’S INNER HARBOR

10+

MILLION

VISITORS

HISTORIC

ICONIC

SYMBOL OF BALTIMORE’S INNER HARBOR

WATERFRONT LOCATION

TOP

BEST

TOURIST DESTINATION IN MARYLAND

LOCAL, REGIONAL AND NATIONAL BRANDS


LIVE! HOTEL & CASINO PHILADELPHIA PHILADELPHIA, PENNSYLVANIA

IN THE HEART OF PHILADELPHIA’S STADIUM DISTRICT

LOCATED IN THE HEART OF PHILADELPHIA’S STADIUM DISTRICT

WORLD-CLASS COMPLEX

2,000

ROOM LUXURY HOTEL

SLOTS

TABLE GAMES

© blt architects 2015

MILLION

200+

125

© blt architects 2015

$600

2,600

SPACE

PARKING GARAGE


HARD ROCK HOTEL & CASINO

HOLLYWOOD / FT. LAUDERDALE, FLORIDA ONE OF THE WORLD’S TOP GAMING DESTINATIONS

450,000 PARTNERSHIP WITH THE SEMINOLE TRIBE OF FLORIDA

SQUARE FEET OF RETAIL RESTAURANT & ENTERTAINMENT

500+

6,000

ROOM UPSCALE HOTEL

SEAT LIVE PERFORMANCE VENUE

AWARD WINNING GAMING DESTINATION

5

MILES

FROM DOWNTOWN FT. LAUDERDALE


HARD ROCK HOTEL & CASINO TAMPA, FLORIDA

WORLD-CLASS RESORT AND GAMING DESTINATION

6TH LARGEST PARTNERSHIP WITH THE SEMINOLE TRIBE OF FLORIDA

CASINO IN THE WORLD

250+

5,000

ROOM LUXURY HOTEL

SLOTS

150

5

TABLE GAMES

RESTAURANT AND ENTERTAIMENT VENUES



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