brand guide
TABLE OF CONTENTS History
03
Typography
04 - 06
Color Palette
07 - 08
Logos
09 - 12
materials
13 - 18
paper types
19 - 20
uniforms
21 - 25
location
26 - 29
history The Miller Brewing Company has deep roots in Texas, having owned and operated a Fort Worth brewery since 1969. One of the largest breweries in the state, it’s home to more than 500 employees who brew flagship beers like Miller Lite and Miller High Life. Brewed for Texans by Texans, for nearly 50 years. Miller Brewing is proud to call this community a home.
03
typography SS Nickson Six SS Nickson Three Rough Cut Ballantines Script Din
04
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 SS Nickson three Big Hero Headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 SS Nickson Six Secondary Main Headline
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Rough Cut Regular Accent Headlines
05
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 The Telegraph ( Bold ) Serif Headlines
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 Ballantines Script Accent Type
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 DIN Body Copy
06
Color Palette The brand utilizes 3 main primary colors and 2 secondary gold colors
07
Primary Colors
PMS 289 C
PMS 200 C
PMS 871 c
CMYK: 100, 76, 12, 70
CMYK: 3, 100, 70, 12
CMYK: SPOT COLOR ONLY
RGB: 12, 35, 64
RGB: 186, 12, 47
RGB: SPOT COLOR ONLY
Hex: #0c2340
Hex: #BA0C2F
alternative golds
PMS 7556 C
PMS 7555UP
CMYK: 7, 35, 99, 19
CMYK: 0, 16, 58, 22
08
Logos Miller Tavern and Beer Garden logo types
09
stacked - 1 Color The Vertical stacked one color logo is the base logo for all print materials.
10
Horizontal - 1 Color The Horizontal one color logo is the secondary logo used for print materials.
11
soft cross This soft cross is considered the brand umbrella for Miller Tavern & Beer Garden
12
materials Business Cards Table Tents 11x17 Poster Menus
13
Business Cards - front
Business Cards - Back
4 x 6 - Table Tents
11 x 17 - brunch poster
menus
paper types There are two paper types used throughout the brand’s printed materials
19
long term applications
short term applications
Examples:
Examples:
Menu
Hand-out flyers
Business Cards
data collection bitlys
Table Tents
Uncoated stock - white - metallic pms gold accents
Coated stock - white - cmyk gold accents
20
Uniforms Miller Tavern and beer garden uniforms for men and women
21
female bartender / server
22
male bartender / server
23
busser / barback / BOH
24
host
25
location Miller Tavern and beer garden uniforms for men and women
25
Thank You
23
All content created by Forefathers Group for Miller Tavern Beer Garden Š2018