BRAND OVERVIEW
DEVELOPED IN PARTNERSHIP WITH THE CITY OF BALTIMORE, POWER
PLANT
LIVE!
HAS
BECOME
THE
REGION’S
DOMINANT
ENTERTAINMENT DESTINATION, ATTRACTING MILLIONS OF VISITORS ANNUALLY SINCE ITS LAUNCH IN 2001. POWER PLANT LIVE! IS THE REDEVELOPMENT OF TWO VACATED CITY SQUARE BLOCKS INTO AN EXCITING $35 MILLION, 550,000 SQUARE FOOT ENTERTAINMENT DISTRICT, OFFERING A RANGE OF RESTAURANTS, BARS, AND A 1,600-OCCUPANY STATE-OF-THE-ART MUSIC VENUE. LOCATED JUST ONE BLOCK FROM BALTIMORE’S WORLD FAMOUS DOWNTOWN INNER HARBOR AND JUST A SHORT WALK FROM DOWNTOWN HOTELS, PIER SIX CONCERT PAVILION, ORIOLE PARK AT CAMDEN YARDS, RAVENS M&T BANK STADIUM AND OTHER MAJOR ATTRACTIONS. POWER PLANT LIVE! UNDERWENT A $10 MILLION RENOVATION IN 2011 AND NOW BOASTS A SOARING OUTDOOR ROOF COVERING THE MAIN PLAZA, PERMANENT STAGE AND OUTDOOR LED SCREEN, STUNNING MULTI-SEASONAL BEER GARDEN AND A CIRCULAR VALET ENTRANCE.
POWER PLANT LIVE! IS PROUD TO HAVE PARTNERED WITH MANY OF THE
LEADING BRANDS IN THE WORLD
CORE CUSTOMER PROFILE OUR PORTFOLIO
MILLENNIALS
Educated
Passionate
Connected
EXPERIENTIAL
18 - 36
College Grads/Attending
Music Sports Community
Smartphones Facebook Twitter instagram youtube
Authenticity Trial Value
11
Restaurants, Bars, & Live Music Venues
135,000+ email Subscribers
100,000+ sms Subscribers
25+
Annual Concerts
30+
Annual Special Events, Festivals & Concerts
OUR AUDIENCE 55%
45%
FEMALE
MALE
ASSETS
65+ 4%
ages 55-64 11%
18-24 17%
Digital
Websites Social Media Newsletters TXT Live! SMS Platform TicketFly Digital Billboards (on-site & off-site)
Free Public Wi-Fi
45-54 15%
Street Teams Paid Advertising 25-34 36% 35-44 19%
Print Radio TV Digital Outdoor Social Media
Iconic Signage Naming Rights Event Activation Uniforms Glassware
MARKET REACH
3.2 million Annual visitors
30,987
2017 YTD tickets sold
7,624
78,405
13,195
103,127
42,155
467,128
Instagram followers
twitter followers
ticketfly database
Facebook likes
TXT live sms database
annual web sessions
MARQUEE EVENTS
CONCERTS FAMILY FUN FESTIVALS WATCH PARTIES
Hot Country Nights is the most highly anticipated concert series in Baltimore. Each summer, the series features the hottest local, regional and national country music talent on stage in Power Plant Live!
KIP MOORE CHASE RICE JAKE OWEN AARON LEWIS BILLY CURRINGTON ELI YOUNG DUSTIN LYNCH DAN + SHAY
A series of alternative rock, rock, Top 40 and country shows on Friday evenings, May – October. The shows are a mix of ticketed and free, and crowds range from 3,5006,000 for each show. Former artists include Matt and Kim, Third Eye Blind, The Lumineers, and more.
taking back sunday Fitz and the Tantrums Third Eye Blind Bleachers j roddy walston and the business
CONCERTS
POWER PLANT LIVE! IS YOUR DESTINATION FOR LIVE! MUSIC THROUGHOUT THE YEAR.
Sponsorship Opportunities Stage Games (Corn hole, giant connect four, snook ball)
Tailgate party VIP area Walking Photographer Step & Repeat
Monthly family friendly event held on Saturdays, May through October from 12-4pm. Admission is free, with premium, all-access wristbands activity bands available. Proceeds are donated to a local charity.
FAMILY FUN DAY Sponsorship Opportunities Pony Rides Moon Bounce Face Paint Craft Zone Stroller Valet
Free Outdoor Movie + Popcorn Walking Photographer Step & Repeat Irvine Nature Center Educational Animal Exhibit
FESTIVALS
Around the World Pub Crawl Mardi Gras Rally in the Alley
Spring, Fall, and Halloween
Cinco de Mayo Springfest Live! Bacon Jam Oktoberfest Live!
AROUND THE WORLD BAR CRAWL
Sponsorship Opportunities Tricycle Races Nacho Eating Contest Stein Holding Contest Air Guitar Contest Costume Contest
Live Entertainment (Steel Drum, Mariachi, Bagpipe)
Passport & Map Booklet Walking Photographer Step & Repeat
Sponsorship Opportunities Shopping Cart Parade King Cake Eating Contest Cirque-style Entertainment Face Painting Step & Repeat Walking Photographer
Sponsorship Opportunities Kegs & Eggs Rally Live Entertainment (Band, Djs, Go Go Dancers) VIP swag Bottled Water Spring/Fall Rally
T-shirts Live Entertainment (Band, Djs, Go Go Dancers) Food Voucher (Hot Dog or Hamburger) Bottled Water
Halloween Rally Live Entertainment (DJ’s, Go Go Dancers) Swag/Giveaways (Glow sticks, other light up neons) Bottled Water
Sponsorship Opportunities Nacho Eating Contest Live Entertainment (Mariachi Band) Margarita Station Walking Photographer Step & Repeat
SPRINGFEST LIVE! & OKTOBERFEST LIVE! Sponsorship Opportunities Souvenir Glasses Live Entertainment Stein Holding Contest Walking Photographer Step & Repeat
Sponsorship Opportunities Craft Cocktail Contest
VIP Section
Games
VIP Catering
(Corn hole, connect four, snook ball)
VIP T-shirts
Stage
Kid Zone
Live Entertainment
Moon Bounce
(Multiple bands)
Craft Zone
Walking Photographer
Face Painting
Step & Repeat
Swag Bag
One of the biggest New Year’s Eve celebrations in the country. Guests have access to 3 ticket levels including a top tier with early admission and a premium (chef-chosen) food and beverage package. Entertainment includes national bands, celebrity hosts, and national DJ’s.
NYE LIVE! Sponsorship Opportunities
Live Entertainment
Party Favors
(Bands, DJs, Go Go Dancers, Aerial Artists)
Buffets
Walking Photographer
VIP Sections
Step & Repeat
Laser Show
Balloon Drops
Ice Bar
Lyft Discount Code
Midnight Celebration