waterside district brand guide February 2017
BUSINESS CARD
FIRSTNAME LASTNAME Job Title
email@watersidedistrict.com t 123-456-7890 / c 123-456-7890 333 Waterside Drive, Norfolk, VA 23510 watersidedistrict.com
EMAIL SIGNATURE
FIRSTNAME LASTNAME Job Title 123-456-7890 / 123-456-7890 watersidedistrict.com
LETTERHEAD
March 1, 2017 Mr. John Smith Fictional Company Suite 12 123 Main Street Anytown, CA 90000 Dear Mr. Smith, This company's letterhead is visually complete only when it displays a typewritten letter. The format of the typewritten message and the quality of execution have a great effect on the attractiveness and impact of the finished letterhead. This is the recommended letter format to complement this letterhead design. The letter is typed single-spaced in a left-block format with double spacing between paragraphs. The typeface we have used in Times New Roman and is set at 12 points. The right margin should not be justified and should not exceed the width of this facsimile letter, and the letter should be centered vertically on the page. In any typed correspondence, great care should be taken to insure that your company's logo is never obstructed in any way. A specific column has been set aside for the symbol which provides it with a presence that ensures that your company's image is consistent, clear and direct. Your company's letterhead reflects your standard of quality. Thank you for taking care to produce an attractive and professional letter. Sincerely, John Doe, Vice President External Relations
123-456-7890
333 Waterside Drive, Norfolk, VA 23510
watersidedistrict.com
ENVELOPE
333 Waterside Drive Norfolk, VA 23510
When using the Waterside District logo on
LOCKUP OPTIONS
promotional items, the priority is to keep the logo’s legibility and prominence intact.
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2
3 options for logo and URL layouts are: 1. Logo only 2. Logo centered over URL
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3. Logo to the left of URL
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If the logo is used on its own as an art element (ex. on the front of a t-shirt, on one side of a
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mug, etc.) an attempt should be made to place the URL somewhere else on the piece.
EXAMPLES OF USAGE
If it is necessary to create large-format
EXAMPLES
marketing materials (banners, tablecloths, etc.) outside of an agency, here are some guidelines to follow to ensure consistency:
1. Primary background color should be the selected orange color 2. Logo should be white when possible 3. One (1) headline, ideally no more than 4-6 words long, typeset in Brandon Printed Two 4. All other copy should be in Gotham (or Montserrat if working on the web)
ARRIVING APRIL 2017 watersidedistrict.com
POWER POINT TEMPLATE
PRESENTATION COVER Subheadline
POWER POINT TEMPLATE, CON’T
HEADLINE HERE Subheadline • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. • Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
watersidedistrict.com
POWER POINT TEMPLATE, CON’T
HEADLINE HERE Subheadline • Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. • Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. • Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. • Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
watersidedistrict.com
FPO
POWER POINT TEMPLATE, CON’T
TITLE PAGE HEADLINE Subheadline
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