Catalog Management: 5 Best Practices for Ecommerce Catalogs

Catalog Management: 5 Best Practices for Ecommerce Catalogs

1) Displaying Comprehensive and Accurate Product Information  When quality product information is missing, how can you expect your customers to place orders on your ecommerce store?  A lack of trust and confidence sets in when your online store fails to provide in-depth product information. This eventually translates into a loss of business.  Including detailed product information is one of the best practices to follow in Ecommerce catalog management.  Showing comprehensive product data that includes product images, technical attributes, videos, stock levels, etc., is the first step towards building trust in your ecommerce business.

2) Categorize your Products Properly  Want your consumers to quickly search for products on your ecommerce store? If yes, make sure to categorize all your catalog products correctly.  With proper categorization, the search results are able to retrieve products. Organize the products properly in specific classes.  Tagging your products using simple keywords is also important to make it easier to search catalog content. Tagging helps to classify inventory in your IT product catalog and moreover allows consumers to filter and sort products based on their preferred tags.  Say, you are selling a wide range of products on your ecommerce store. In order to make your products searchable via different keywords, make sure to tag every product with 2-3 relevant keywords.

3) Proper Optimization  Optimization of product pages is necessary to increase visibility in search engines.  Although a Catalog management software helps to automate processes and allow you to manage your online catalog, you cannot forget SEO optimization, which is crucial to attract traffic.  In order to optimize product pages, it is important that the descriptions are SEO friendly.

4) Customize Catalog for B2B Customers ď‚– In a B2B environment, it is important to provide a personalized shopping experience for your customers. ď‚– Catalog content varies from one B2B customer to another.

Product categorization will change according to customer requirements. Hence you cannot display the same catalog for all your customers. ď‚– It is important that you segment your customers to create customer-specific catalogs. This means catalog content will vary depending upon who has logged into the store.

5) Suggest Upsells/Cross-sells  Showing upsell and cross-sell products is one of the best catalog management best practices that can help to grow your revenue.  Apart from checkout, upsells and cross-sells (related/alternative products) should be displayed on product detail pages.  Moreover, displaying upsells/cross-sells gives you the opportunity to show the breadth of your catalog.