Economy Middle East - Travel Supplement - June 2023

Elevate your experience at Jumeirah Al Naseem with Azar

Saliba

General Manager

Jumeirah Al Naseem

Travel Destination Supplement 2023

Escape and Explore

Real Estate

UAE

Interview with Raki Phillips, CEO, RAKTDA

Interview with Ajit Mehra, founder and owner, and Nikhil Mehra, director of operations, Royal Orchid Hospitality

Ras Al Khaimah reveals ambitious tourism plans

Royal Orchid Hospitality Group blooms in latest expansion

UAE's Cultural sites, festivals, top adventure escapes and entertainment

Elevate 26 32

Jumeirah Al Naseem 28

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Middle East's tourism sector shines with promising outlook

Luxury tourism and the real estate industry in Dubai

Saudi Arabia Egypt

AlUla:

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Saudi Arabia's cultural sites, festivals, top adventure escapes and entertainment

Hilton Riyadh Hotel and Residences synonymous with exceptional service

Qatar

Four Seasons Hotels and Resorts in Egypt gearing up to welcome bigger influx of tourists

Egypt's cultural landmarks andcelebrations

Turkey Seychelles

Turkish Delights: Istanbul and Bodrum

Sensational Seychelles

Maldives

The Maldives: from honeymoon paradise to dream vacation hub

Interview with Christian Hirt, managing director of Katara Towers, Raffles & Fairmont Doha

Interview with Thoyyib Mohammed, CEO, Visit Maldives

Katara Towers: The crescent-shaped icon that redefined Qatar's skyline

Interview with Melanie de Souza, executive director destination marketing at The Royal Commission for AlUla

Interview with Yves Giacometti, regional vice president and general manager, Four Seasons Hotels & Resorts Egypt

Interview with Hans Schiller, general manager, Hilton Riyadh Hotel & Residences

Experience

Masterpiece of Nature, Culture and Heritage

Publisher . JOSEPH CHIDIAC EDITORIAL

Managing Editor . HADI KHATIB

Senior Editor . ANTHON GARCIA

Editor-at-large, Automotive & Lifestyle . ALP SARPER

Economy Contributor . HALA SAGHBINI

Digital Editor & Translator . ELIAS AL HELOU

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Creative Director . RAYAN BARAKAT

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A tapestry of heritage, hospitality and modernity awaits visitors to the Middle East

The Middle East stands as the indubitable cradle of civilization, where the roots of humanity intertwine with the foundations of three of the world’s most significant religions. This sprawling region not only boasts an abundance of mineral resources, but it also reveals a tapestry of natural wonders and an unrivaled cultural heritage. Its nations exude a remarkable spirit of hospitality, warmly embracing visitors and guests with open arms.

The Middle East today is undergoing a remarkable renaissance, captivating the world with its strides toward modernity and unprecedented development. It comes as no surprise, therefore, that people from every corner of the globe are awakening to its allure and embarking on a pilgrimage to these lands, now adorned with some of the world’s most rapidly expanding tourism destinations.

With great delight, we present a collection of these extraordinary destinations, showcasing the tourism hotspots of Saudi Arabia, the United Arab Emirates, Qatar and Egypt, along with hidden gems throughout the region like Lebanon, Jordan, Oman and beyond, extending to magnificent places such as Turkey and Seychelles.

Our selection has been carefully curated to offer a diversity of experiences tailored to different types of travelers,

catering to their unique preferences. As you immerse yourself in this compilation, you will find yourself spoiled for choice, leaving no room for doubt as to why the Middle East should hold a prominent place on your coveted travel bucket list.

Moreover, we are honored to introduce some of the visionary trailblazers shaping the travel and tourism industry in the Middle East. Our cover story features an enlightening interview with Azar Saliba, the general manager of Jumeirah Al Naseem, who shares captivating insights into the hotel’s remarkable achievements and its even more promising future.

Within these pages, you will also discover a riveting conversation with Raki Philipps, the CEO of the Ras Al Khaimah Tourism Development Authority, offering a glimpse into the emirate’s ambitious aspirations for tourism growth. Furthermore, Christian Hirt, managing director of Katara Towers, Raffles & Fairmont Doha, unveils how Qatar’s latest hospitality marvels are redefining the luxury travel sector in their country.

We truly hope that this edition serves as an irresistible invitation, compelling you to seize the opportunity and book your next flight to the region we proudly call home. The Middle East eagerly awaits, ready to unfold its wonders before your eyes, etching memories that will last a lifetime.

Chief Executive Officer – Publisher

Saudi Crown Prince establishes investment fund for Riyadh Air

Saudi Crown Prince Mohammed bin Salman, Prime Minister and Chairman of the Saudi Public Investment Fund (PIF), announced the establishment of the PIF’s investment fund in Riyadh Air, the new national carrier. The move aims to contribute to the development of the aviation and tourism sectors in the Kingdom and enhance its strategic position in the global travel industry by connecting the continents of Asia, Africa and Europe. This initiative aligns with the goals of Saudi Vision 2030, which aims to strengthen the competitive capabilities of national companies.

Based in Riyadh, the capital city, Riyadh Air intends to adopt globally recognized sustainability and safety practices in the aviation industry, while also leveraging the latest digital

technologies to lead in this field with its advanced fleet of aircraft. By the year 2030, Riyadh Airlines envisions operating flights to over 100 destinations worldwide, prioritizing exceptional integrated services accompanied by genuine Saudi hospitality for passengers. The establishment of Riyadh Air aligns with PIF’s strategy of unlocking the potential of promising local sectors to drive economic diversification. It is anticipated that Riyadh Air’s contribution to the non-oil GDP growth of the Kingdom will amount to SAR 75 billion, while creating over 200,000 direct and indirect job opportunities.

Dubai

Airport raises annual passenger forecast as numbers approach 2019 levels

Dubai International Airport (DXB) achieved 95.6 percent of its pre-pandemic passenger traffic levels in the first quarter of this year, signaling an upward trend due to robust travel demand. During the first three months of the year, the airport welcomed 21.2 million passengers, representing a 55.8 percent increase compared to the same period in 2022.

March emerged as the busiest month in the

first quarter, recording 7.3 million passengers. This also marked the highest monthly movement since January 2020 when Dubai International Airport registered 7.8 million passengers. These accomplishments build upon DXB’s impressive performance last year, with 66 million passengers, solidifying its position as the world’s busiest international airport for the ninth consecutive year.

Paul Griffiths, CEO of Dubai Airports, said: “DXB’s performance in the first quarter exceeded all expectations, reflecting the significant increase in demand we are witnessing in our key markets. With significant developments in the international travel industry including the relaxation of travel protocols in China, annual peak periods of domestic travel and the holiday season, we are very optimistic about the results for the second quarter and the rest of the year.”

“Therefore, we have revised our passenger traffic forecast for 2023 to 83.6 million, which puts us within walking distance of reaching the annual traffic figures recorded in 2019,” he added.

Initiative aligns with the goals of Saudi Vision 2030

Facility welcomed 21.2 million passengers in first quarter of 2023

Emirates airline sets new record with $3 billion in profits

Carrier

bounces back with 81 percent increase in revenue

Emirates airline recently announced its record-breaking profitability in the 2022-23 fiscal year, achieving its highest level to date. The company recorded an impressive annual profit of AED 10.9 billion ($3 billion) and witnessed a significant group revenue increase of 81 percent. This remarkable turnaround follows a loss of $1.1 billion in the fiscal year 202122 and a loss of $5.5 billion in the previous year.

Sheikh Ahmed bin Saeed Al Maktoum, the Chairman and CEO, expressed his satisfaction with the airline’s performance, highlighting that they had successfully overcome the adverse effects of the pandemic on travel demand. With the lifting of travel restrictions, the airline experienced a surge in demand and is well-equipped to rapidly expand its operations.

Emirates reported a notable improvement in seat occupancy, with rates reaching 79.5 percent compared to 58.6 percent in the previous year. Additionally, the airline expanded its network to 150 destinations, a growth from the 140 destinations served in the previous year. The number of passengers carried also soared, reaching 43.6 million, reflecting an impressive increase of 123 percent compared to the previous year. Moreover, Emirates demonstrated its commitment to sustainability by pledging $200 million towards a research fund dedicated to reducing the ecological impact of fossil fuels in commercial aviation. Recognizing the limitations of existing options in achieving net-zero emissions targets, the airline aims to explore alternative solutions for a more sustainable future.

Saudi Arabia takes second place globally in international tourist growth rate

Over the past four years, Saudi Arabia has made significant progress, moving up 12 positions to secure the second rank globally in terms of international tourist growth rate. According to a report from the World Tourism Organization (UNWTO), the number of visitors to Saudi Arabia has experienced a remarkable 64 percent increase in the first quarter of this year compared to the same period in 2019. These figures highlight the Kingdom’s emergence as a major player in the international tourism scene. This surge in tourism can be attributed to the Saudi government’s efforts in providing exceptional facilities to

welcome visitors, including the implementation of electronic visas. In January of this year, the tourism sector in Saudi Arabia achieved historic milestones in terms of occupancy rates and foreign visitor numbers. The number of visitors in January reached 2.4 million, and this figure further rose to 2.5 million in February, averaging around 83,000 visitors per day. Looking ahead, Knight Frank’s estimates suggest that robust growth rates will continue until 2030. The projected expansion will witness the number of hotel rooms rise from the current 128,000 rooms to approximately 403,000 rooms, signifying an impressive surge of about 215 percent.

When it comes to the distribution of these new rooms by 2030, it is estimated that 37 percent will be allocated to 5-star hotels, 36 percent to 4-star hotels, 17 percent to 3-star and lower-category hotels, and 10 percent to hotel apartments. The total investment for constructing these hotel rooms amounts to $21.2 billion. It is important to note that this figure excludes the cost of “giga projects” hotels such as the Red Sea, Qiddiya, and NEOM. These projects alone are expected to contribute 225,000 hotel rooms by 2030.

Kingdom advances 12 places in just four years

Qatar Airways' A350 makes long-awaited comeback

Arrival follows contentious legal dispute with Airbus over jetliner’s safety

Qatar Airways recently received its first new Airbus aircraft in over two and a half years, marking a significant milestone for the airline. The delivery flight involved an A350-1000 traveling from Toulouse to Doha. This latest addition brings the total number of A350-1000s in the airline’s fleet to 20 and the overall A350 count to 54. The arrival of the A350-1000 in Doha signifies a positive development in the relationship between Qatar Airways and Airbus. While Airbus routinely delivers aircraft every week, this delivery holds particular significance as it is the first new Airbus jet received by the airline in over two years. During 2021 and 2022, the two parties were engaged in

a contentious legal dispute concerning the safety of the A350 jetliner. As a result of this dispute, Airbus canceled Qatar Airways’ outstanding and undelivered orders, leading the airline to forge a substantial agreement with Boeing.

Qatar Airways’ Airbus A350-1000s are designed to accommodate a total of 327 passengers, with 281 seats in economy class and 46 seats in business class. Notably, the business class cabin features the highly acclaimed QSuite, a premium offering that provides passengers with an enhanced level of privacy compared to standard business class flatbeds. Introduced in 2017, QSuites is Qatar Airways’ premium business-class product. It boasts several outstanding features, including individual sliding doors for each seat, ensuring maximum privacy, and double beds in the center section for couples traveling together. QSuites is available on various aircraft models, including the Airbus A350-1000, Boeing 777200LR, and Boeing 777-300ER.

flynas sees 26 percent increase in passengers, flights up 13 percent

Carrier records 47 percent growth in revenues

flynas, the Saudi air carrier and a well-known low-cost airline in the Middle East, experienced impressive growth in its operational performance during the first quarter of 2023 compared to the same period in 2022.

During this time, flynas achieved a remarkable revenue growth of 47 percent compared to the previous year. Additionally, the airline saw a 26 percent increase in the number of passengers, serving more than 2.4 million travelers compared to 1.9 million passengers in the same period last year. Furthermore, flynas operated a total of 17,000 flights, a significant increase of over 13 percent from

the 15,000 flights operated in the first quarter of 2022.

Bander Almohanna, CEO and managing director of flynas, said: “The growth rates and increases in all flynas operations during the first quarter of 2023 are a result of the strategic expansion plan that we launched in early 2022 under the slogan “We Link the World to the Kingdom.” This allowed us to increase our fleet size to 48 aircraft by May 2023, in conjunction with the launch of new international and domestic destinations.”

Almohanna added that they have made an announcement to include 10 additional destinations and routes in Asia and Europe for the upcoming summer season in 2023, starting from June. This will bring the total number of summer destinations to 20 as they continue to expand their growing international network. Notably, the company’s board of directors has approved an increase in their aircraft orders to a total of 250, and they have plans to obtain an Air Operator Certificate in two more countries. These initiatives aim to double their operations and expand internationally.

flydubai rolls out expansion plans, to hire thousands

flydubai announced plans to hire over 1,000 employees this year to support its ambitious expansion goals. The hiring process commenced in January when the airline brought on board approximately 320 individuals to fill various roles throughout the organization. By the end of 2023, flydubai aims to recruit an additional 800 staff members, including pilots, cabin crew, engineers, and office-based personnel.

During the first quarter of 2023, flydubai achieved outstanding results, transporting over 3.37 million passengers between January 1 and March 31, marking a remarkable 50 percent increase compared to the

corresponding period in 2022. To meet the demands of the busy summer travel season, spanning from July 1 to September 30, the airline plans to enhance its operations by boosting network capacity by 20 percent. Operating flights to more than 110 destinations across the Middle East, Africa, Europe, and Asia, flydubai is gradually expanding its network by adding new routes. Since the beginning of 2023, the airline has introduced flights to St Petersburg in Russia, Pattaya and Krabi in Thailand, Al Qaisumah, Al Ula, Gizan, Nejran, and Neom in Saudi Arabia, Shymkent in Kazakhstan, Ashgabat in Turkmenistan, Mogadishu in Somalia, and Milan-Bergamo in Italy.

Furthermore, flydubai recently unveiled its latest premium business class seat, representing an evolution in its Business Class offering. By the end of 2023, the airline plans to introduce 10 suites with direct aisle access to several of its newest aircraft, providing an enhanced experience for all passengers in Business Class.

Bahrain International Airport launches new R12 sports lounge

Bespoke F&B outlet to enhance facility’s guest experience

Bahrain International Airport (BIA) recently introduced a new addition to its F&B offerings called Runway (R) 12, an exclusive sports lounge that overlooks the concourse.

R12 is the newest establishment to open at BIA, thanks to Bahrain Airport Company’s partnership with SSP Group, a renowned operator of F&B outlets in travel destinations worldwide. Within the venue, guests can indulge in 24/7 live sports displayed on screens of various sizes. With a seating capacity for 148 individuals, the lounge boasts carefully designed interiors that combine an industrial, vintage, and sophisticated ambiance, leaving a lasting impression on visitors.

Additionally, there is a dedicated smoking room available. While waiting for their flights, passengers can enjoy the latest sporting action and a diverse selection of F&B options in a comfortable and distinctive environment, offering stunning views of the runway. The lounge presents an array of culinary choices along with an extensive range of beverages.

Airline launches new Business Class suite to enhance competitiveness

Elevate your experience at Jumeirah Al Naseem

Unveiling unparalleled hospitality: General Manager Azar Saliba’s unique approach and vision

Azar Saliba General Manager, Jumeirah Al Naseem

In a city renowned for its exceptional hospitality offers, it is difficult to envision what additional elements a hotel brand can provide to enhance its appeal to guests. In this exclusive interview with Economy Middle East, Azar Saliba, the general manager of Jumeirah Al Naseem, reveals the hotel’s unparalleled proposition that travellers will surely consider to be an extraordinary and unforgettable hospitality experience.

Jumeirah Al Naseem perfectly embodies the Jumeirah Hotels & Resorts brand vision through the execution of its design, the strong connection between the hotel’s identity and its locality, thoughtful guest touchpoints and the exceptional dining destinations on offer.

Located on Jumeirah’s 2km stretch of pristine, private beach, the hotel delivers a cool, contemporary vibe that naturally blends authentic Arabian culture with the modern dynamism of Dubai. Spectacular views of Burj Al Arab Jumeirah can also be enjoyed from most of the large guest rooms and terraces to provide a further sense of place. Set against this picture-perfect backdrop, the hotel also boasts a number of award-winning dining concepts, featuring signature restaurants such as Kayto, recently given a rating of 10.5 in the Gault&Millau UAE 2023 guide; and the Michelin selected seafood restaurant Rockfish, along with the beachside favourite Summersalt by Kayto and speakeasy bar Blind Tiger.

We’re committed to providing the highest standards of guest satisfaction and we take great pride in providing unmatched experiences to our guests, developing experiences and offerings that cater to their needs and preferences. Our brand DNA of ‘Stay Different’ drives us to go above and beyond in crafting experiences that truly resonate with our guests. From the moment they arrive, we want guests to feel welcomed and valued, and our teams work tirelessly to ensure that every aspect of their stay is seamless and enjoyable. We also strive to incorporate elements of local culture and heritage to create a truly authentic and immersive experience for our guests. With this in mind, we commissioned well-known Emirati artist Mattar Bin Lahej to create four statement art pieces, setting the tone for the artisanal, creative and locally focused design of the hotel. This includes the stainless-steel sculpture behind the reception area featuring a poem by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, which serves as a reminder that our civilisation is valued by our thoughts, our strategy and our minds.

Another stainless-steel statement piece honours Dubai’s Bedouin heritage with a magnificent sculpture of camels running on water and is displayed outside the entrance

What are the distinctive characteristics and amenities that differentiate Jumeirah Al Naseem from other hotels in Dubai?

of the hotel. ‘Time Capsule’ adorns the lobby and pays homage to Dubai’s desert dunes and rich pearl diving heritage, while two galloping Arabian horses, elegantly framed in motion are displayed in the lobby.

Alongside our support for Dubai based artists, we have introduced ‘Turtle Tea by Idriss B,’ a collaboration between the hotel’s Pastry Chef and artist Idriss B. This unique offering not only celebrates marine conservation but also showcases the talent of our inhouse culinary experts and local based artists.

Our unique blend of contemporary design, vibrant dining scene and unparalleled hospitality serve to elevate the resort within the luxury sector and gives us our distinctive identity.

Could you provide an overview of Jumeirah Al Naseem’s environmentally conscious initiatives to promote sustainability?

Our purpose as a leading luxury hospitality company is to uphold sustainable and inclusive practices across our operations and resorts.

Jumeirah Al Naseem was conceived and constructed according to sustainable design principles focused on using eco-friendly building materials, applying efficient insulation systems, and maximising natural light to reduce energy consumption. We also have a comprehensive waste management programme in place, addressing food waste through the use of innovative high-tech systems across our operations and collaborating with local recycling partners to ensure responsible disposal of waste. Across our restaurants we also emphasise sustainable dining practices, sourcing local and organic ingredients whenever possible and aim to reduce food waste through careful planning and portion control.

The hotel is also committed to preserving wildlife, which it does through the Dubai Turtle Rehabilitation Project (DTRP). It is home to Dubai’s only state-of-the-art Turtle Rehabilitation Sanctuary including a sea-fed lagoon that monitors the progress and condition of rescued sea turtles before releasing them back into UAE waters. Run by DTRP, the hotel plays a key role in the conservation of sea turtles and hosts regular workshops educating communities and guests on marine biology and the local and global plight of sea turtles. To date the programme has helped to successfully rehabilitate over 2,000 sick and injured sea turtles.

How do you incorporate local culture and traditions into the guest experience? And what measures are in place to ensure customer satisfaction?

Crafting unique and memorable touchpoints throughout the entire guest journey is crucial for us at Jumeirah Al Naseem, this can be seen across all the hotel. From the artwork to the decor, everything inside the hotel is contemporary yet culturally connected. For the opening of the hotel, we teamed up with Emirati artists, fashion designers and chocolatiers to further re-emphasise the transition between the traditional and modern outlook of the country, which delivers a strong sense of where Dubai stands today. We also collaborated with Emirati artists in partnership with Dubai Culture and Brand Dubai to craft exclusive designs for a luxurious fleet of golf buggies, used to transport guests around Madinat Jumeirah, Jumeirah Beach Hotel and Burj Al Arab Jumeirah. The interior design is inspired by sand dunes, pearl diving and Bedouin traditions, and our creative collection of unique floral displays are reflective of the UAE’s heritage. The beautiful gardens outside the hotel, designed by architect and landscape designer Bill Bensley, blend elements of the surroundings and nearby wadis to create lush gardens, using local flora and various species of palm trees further strengthening the bond with the location even further.

"the hotel delivers a cool, contemporary vibe that naturally blends authentic Arabian culture with the modern dynamism of Dubai."

How do you cater to the needs and preferences of both business and leisure travellers?

With its diverse range of amenities and services, Jumeirah Al Naseem caters to the requirements and desires of both business and leisure travellers alike. For business travellers, the resort offers modern meeting and event facilities, including flexible meeting spaces, conference rooms, and state-of-the-art technology. There are also business services available to assist with any work-related needs. Additionally, the resort’s convenient location near key business districts and transportation hubs provides easy access for business travellers. Within the vicinity of Jumeirah Al Naseem is the Madinat Jumeirah Conference and Events Centre. It serves as a premier venue for hosting conferences, meetings, exhibitions, and special events. The centre offers a wide range of versatile spaces, including ballrooms, meeting rooms, outdoor areas, and exhibition halls. It caters to various event sizes and requirements, providing professional event planning and support services to ensure successful and memorable gatherings.

Saudi MCIT and Huawei sign ICT MOU

Leisure travellers can enjoy a wide range of recreational activities and amenities at Jumeirah Al Naseem, including complimentary access for suite guests at Summersalt Beach Club. Offering unobstructed views across the Arabian Gulf and our sister property Burj Al Arab Jumeirah, guests have access to our 2km stretch of private beach, five private pools – including an adult-only pool – as well as a selection of poolside seating options for optimal relaxation. Guests also have access the resort’s unique waterways serviced by traditional wooden Abra boats, the hotel’s Kids Club, water sports, Wild Wadi Waterpark™, over 50 restaurants and bars and Talise Spa.

I am proud to say that we have curated a collection of services that are carefully tailored to meet the needs of both business and leisure travellers. Our foremost goal is to ensure that each and every guest enjoys a comfortable and enjoyable stay, where their desires are not only met but exceeded. With a focus on creating a harmonious balance between work and leisure, we strive to deliver stays that leave a lasting impression on our valued guests.

How do you leverage technology and digital innovations to enhance guest experiences and streamline hotel operations?

Guests staying at Jumeirah Al Naseem can take advantage of our personalised and convenient E-butler service, enabling them to directly connect with our guest services team via their smartphone anytime, anywhere. The service enables them to request room service, book spa treatments, request housekeeping services and make dinner reservations efficiently 24/7. To also streamline pool and beach wellness experiences, we have launched an innovative e-menu app, allowing guests to order from an online menu at their fingertips. We are persistently expanding our digital offerings and broadening our technology footprint to amplify the overall guest experience, ensuring seamless services that effortlessly cater to our guests’ needs. This dedication allows us to provide unparalleled convenience and satisfaction.

Can you share any initiatives or programmes in place to promote the well-being and relaxation of guests, such as spa facilities or wellness activities?

Our wellness facilities are unparalleled. Guests staying with us can conveniently access the award-winning Talise Spa, which is situated right next door at Jumeirah Al Qasr. It is an exquisite wellness sanctuary dedicated to rejuvenation and relaxation. The Spa offers a comprehensive range of holistic treatments and therapies to pamper the body, mind, and soul. With its serene ambiance and skilled therapists, Talise Spa provides an oasis of tranquillity where guests can unwind and indulge in personalised spa experiences. In addition to the spa services, we also recently introduced a Wellness Programme which is a holistic approach designed to empower guests to achieve their wellness goals through tailored fitness sessions, nutritious culinary offerings, and mindfulness practices. Whether seeking a blissful spa escape or a transformative wellness journey, Talise Spa and the Talise Wellness Programme provide an unparalleled experience that promotes balance, vitality, and inner harmony.

Those looking to stay active can enjoy our state-of-the-art fitness centre. A unique venue with interior gardens and calming spaces, boasting unobstructed view of Burj Al Arab Jumeirah, our fitness centre offers a full suite of Technogym equipment for the fitness enthusiast. Similarly, The J Club, Jumeirah’s ultimate lifestyle club situated next to Jumeirah Mina A’Salam, is also open to guests staying at Jumeirah Al Naseem. Here guests will find two indoor swimming pools – a 25m indoor lap pool and a beginner’s pool - along with tennis, squash and padel courts.

"we have curated a collection of services that are carefully tailored to meet the needs of both business and leisure travellers."

All our rooms also feature Hypnos mattresses - award winning makers of handcrafted, bespoke and made to measure beds & mattresses to ensure guests also benefit from the best night’s sleep and wake up feeling reinvigorated and rejuvenated.

You have contributed to the positioning of Jumeirah Al Naseem locally, regionally, and internationally. Can you tell us more about your major achievements?

I have been with Jumeirah Group for almost two decades and have had the opportunity to lead and mentor exceptional teams to achieve remarkable milestones in the hospitality industry.

As the General Manager of Jumeirah Al Naseem for over 4 years, I was honoured to receive the General Manager of the Year award at the 14th annual Hotelier ME Awards, recognising the commitment to excellence that we strive for. We have achieved noteworthy accolades, including a Five Star rating in Forbes Travel Guide 2023, the World’s Leading Hotel 2022 and Middle East’s Leading Hotel 2022 in the World Travel Awards. The dedication of my team was further commended when the hotel won at the Connoisseur Circle Hospitality Awards, showcasing the outstanding experiences we deliver to our guests each day. Prior to Jumeirah Al Naseem, I had the chance to play an integral role in the success of other Jumeirah properties, as the Resident Manager at Jumeirah Beach Hotel, Hotel Manager at Bab Al Shams, and being involved in the preopening of Jumeirah Creekside Hotel. I also fortunately

served as the General Manager of sister properties, Jumeirah Al Qasr, Jumeirah Mina A’Salam, and Jumeirah Dar Al Masyaf, where the latter was named one of the Top 25 Best Hotels in the world, further elevating its reputation globally. These diverse experiences enriched my leadership style, enabling me to curate unparalleled luxury experiences for our valued guests across multiple Jumeirah Group properties.

I am grateful for the extraordinary team that I have had the privilege to work with. By empowering and celebrating their talents, we fostered a culture of excellence that led to high retention rates and a solid promise to providing the best services. With a strategic approach and unwavering dedication, I continuously guide our hotel to significant accomplishments, positioning it as a benchmark of excellence in the hospitality industry. The positive reviews and loyalty of our guests are a testament to a service beyond expectations and setting new industry standards. As we move forward, I am confident that we will continue to raise the bar, surpassing new achievements and prioritising unforgettable memories for our guests. Together, we will make a lasting impact in the world of hospitality.

"we will continue to raise the bar, surpassing new achievements and prioritising unforgettable memories for our guests."

Middle East's tourism sector shines with promising outlook

Inbound tourism and luxury travel drive Middle East’ s growth as countries seek larger market share

By Anthon Garcia

The Middle East’s tourism industry is poised for a bustling year, as experts anticipate a surge in inbound travel to the region, particularly to Saudi Arabia and the United Arab Emirates. According to the United Nations World Tourism Organization (UNWTO) World Tourism Barometer, “the Middle East enjoyed the strongest relative increase as arrivals climbed to 83 percent of prepandemic numbers.”

Compared to Europe, the Middle East surpassed expectations, as tourist arrivals reached 80 percent of pre-pandemic levels, welcoming a staggering 585 million visitors in 2022. In contrast, Africa and the Americas managed to recover approximately 65 percent of their pre-pandemic visitors, while Asia and the Pacific lagged behind at 23 percent, partially due to the recent lifting of stricter pandemic-related restrictions.

Bright prospects for growth

The positive outlook brings welcome news for countries in the region, particularly Saudi Arabia, the United Arab Emirates, and Qatar, which have traditionally been the strongest markets in the area. The UAE and Qatar have greatly benefited from successfully hosting two major global events, Expo 2020 Dubai and the FIFA World Cup 2022, respectively. The impact of these events is still evident today, as both countries gained positive global exposure due to their highly acclaimed hosting.

On the other hand, Saudi Arabia has been actively promoting the growth of its tourism sector since opening the Kingdom to international tourists in 2019. The UNWTO’s report reveals that Saudi Arabia experienced an impressive 121 percent increase in tourism in 2022, making it the fastest-growing tourism industry among G20 countries.

Key drivers for expansion

An article published by Strategy& Middle East, a part of the PwC network, highlights key factors that drive the growth of tourism in the Middle East. It emphasizes the significance of “tourism products that offer a digitally enhanced experience and tourism that is unconventional and innovative.”

Titled Destination Middle East 2.0

– Innovative Tourism, the article suggests that GCC countries can boost their visitor numbers by introducing digitally enhanced experiences and innovative offerings. Furthermore, it says that “GCC countries can use

innovative offerings to act as the headlines of broader campaigns that will draw travelers to the region.”

Impact on businesses and travel operators

Nicholas Watson, CEO & co-founder of Udrive, says that the first pay-perminute car sharing company in the Middle East has benefitted immensely from the region’s aggressive push for tourism growth, especially in KSA. “We have seen a lot of growth in usage and customer base in KSA since we started operating in 2022. Historically, a large portion of our customers in Riyadh were residents (expats and locals), however, we have noticed a continuous increase in business tourists using the platform when they arrive in KSA. As of the latest data in 2018, the country experienced 4 million visits from business tourists. Currently, the goal is to significantly increase this number and achieve 10-11 million visits by the year 2030. This has and will allow us to diversify our fleet and future products we will bring to the market,” he explained.

Looking ahead, a recent survey titled Traveller Tribes 2033, commissioned by travel technology leader Amadeus, sheds light on the digital technologies that will captivate UAE travelers in 2033. These technologies include the ability to pay for trips using cryptocurrency, virtual reality or facial recognition, followed by utilizing data to offer personalized and relevant travel recommendations. The third area of interest involves using biometric data to facilitate quick

access through airports and passport control, closely followed by “Super Apps” that consolidate all necessary travel planning features. Lastly, facial recognition data is identified as a means to optimize the transit experience. Conducted to assist travel sellers and providers in envisioning the future, this survey provides insights into the evolving travel preferences and behaviors of people in the UAE.

“Going beyond simple, traditional classifications of age, gender, location and socioeconomic position, Traveller Tribes 2033, was able to identify individuals based on their psychological traits, their willingness to travel, explore and seek adventure and how these will be impacted by new technologies,” said Ernesto Sanchez Beaumont, managing director of Amadeus Gulf.

Challenges and opportunities

While the future prospects for the growth of the travel and tourism sector in the Middle East remain promising, there are still challenges that need to be addressed. These include the need to build more worldclass infrastructure such as airports and hotels, enhance the diversity of experiences offered across the region, and provide a seamless and safe travel experience for both local and international tourists. Although these challenges are not insurmountable, they require attention to sustain the momentum that has already been established and ensure a bright future for the Middle East’s travel and tourism industries.

Luxury tourism and the real estate industry in Dubai

By Maroun Abou Harb

A brief history

Dubai is renowned for allocating a significant portion of its GDP to the development of extravagant tourist attractions, hotels, resorts, and other properties. In 2002, nonnationals were granted freehold rights to own properties, marking a significant milestone. The establishment of the Real Estate Regulatory Authority (RERA) in 2007 ushered in an era of property expansion, accompanied by standardized rules and regulations to streamline ownership transactions and registrations. However, Dubai faced a major setback in 2009 when it was affected by the global collapse of major banks, resulting in a staggering 49 percent drop in average apartment prices. To protect and secure tenants’ rights, the implementation of the Ejari system and the introduction of the 2013 rent index proved to be beneficial. These periodic legal developments solidified Dubai’s position as a leading jurisdiction for business and investment.

After some fluctuation in prices, Dubai’s real estate market was hit by the COVID-19 pandemic. Nevertheless, Dubai swiftly implemented one of the most efficient emergency

response mechanisms globally. The city underwent numerous lockdowns, implemented nightly sanitization efforts, quickly adapted to remote learning and working, halted the distribution of newspapers and magazines, and allowed only essential businesses to operate. Strict penalties were imposed on those violating public health guidelines. As the virus began to subside, Dubai became an attractive destination for those seeking to escape its impact. Consequently, the real estate market experienced an upward trend that has shown no signs of stopping. In Q1 2023, the demand and transaction volumes reached record levels, with approximately 8,515 transactions, marking the highest figure for February thus far.

Cause for change

The shifting dynamics of real estate buyer nationalities are closely linked to various crises and significant global events. The COVID-19 pandemic prompted an increase in the number of Chinese businessmen and wealthy individuals relocating from countries with stricter lockdown measures to a more lenient environment offering a more prosperous

lifestyle. Similarly, the Russia and Ukraine war resulted in a surge of Russians seeking a safe haven for their investments. Given the concerns over global recession and the collapse of banks, Dubai’s Real Estate Market has demonstrated remarkable resilience, becoming a vital driver of the city’s economic growth.

Individuals seeking financial security and tax-free living often possess substantial income and aspire to enjoy a luxurious lifestyle. This heightened demand for larger unit types and more extravagant resorts and attractions. Dubai has responded to this influx of affluent individuals by enacting Dubai Decree No. 22/2022, which grants privileges to investors participating in real estate market activities. This decree establishes a register for property investment funds and outlines the terms and conditions for listing in the register effectively.

Applicants are required to possess real estate assets worth AED 180 million or more, with the property in which the funds are to be invested valued at AED 50 million or higher. A dedicated committee is responsible for identifying suitable areas and properties for investment, enabling the government to target attractive tourist destinations and enhance the city’s appeal and luxury. This register provides potential investors with a sense of security and clarity, acting as an incentive to invest in projects and attracting international funds to Dubai.

Visitors to Dubai are willing to spend significant amounts of money on luxurious attractions, which in turn raises their expectations. To meet these expectations, it is crucial to have well-maintained and elaborate hotels, resorts, and other amenities.

However, there is a concern about maintaining a high level of quality and preventing a decline in standards. This challenge can be addressed by allocating a portion of the revenue from the real estate market and investment funds toward not only creating new properties to sustain a strong market yield but also developing innovative and pioneering projects. This approach will position Dubai at the forefront of luxury tourism and the Real Estate Market. Economic growth corresponds to an increase in available funds for government and semi-government entities

to allocate towards tourism and real estate. The most profitable projects are those focused on attracting tourists, particularly those offering opulent experiences, as well as investments in the real estate sector. The availability of more funds for such projects leads to higher visitation rates and an increase in expat relocations to Dubai, creating a cyclical pattern of growth.

Government Initiatives

During times of crisis, Dubai’s government has demonstrated its ability to swiftly announce initiatives or incentives aimed at attracting visitors and facilitating entry into the city.

The EXPO 2020, although a temporary event, added to Dubai’s collection of luxurious attractions and exemplified the cyclical nature of the tourism and real estate markets. Its influence continues to impact the real estate market, with the development of communities around the EXPO site that appeal to potential investors, tourists, and property owners. Moreover, Dubai consistently introduces new legislation and incentives to stimulate growth. Examples include the introduction and streamlining of the Golden Visa acquisition process, as well as the growing popularity of Real Estate Investment Funds and Trusts.

Under Dubai Executive Council Decision No.2/2014, a “Tourist Tax” was implemented, levied per room and per night in hotels, resorts and similar establishments, for a maximum of 30 consecutive nights. This tax is payable to the Dubai Corporation for Tourism and Commerce Marketing, which uses the funds to finance new projects, renovations and improvements to existing properties.

Therefore, there is an ongoing focus on diversifying Dubai’s economy and reducing its dependence on oil and gas revenue. The real estate industry plays a vital role and can be regarded as a pillar in Dubai’s economic diversification efforts. The cyclical nature of luxury tourism and the expansion of the real estate market have made luxury living synonymous with the exceptional lifestyle Dubai has to offer.

Maroun Abou Harb, associate, BSA

Ras Al Khaimah reveals ambitious tourism plans

Seeks to strengthen its position as a global destination hotspot, targeting 5 million tourists by 2030

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), highlights the emirate’s position as one of the fastestgrowing tourist destinations worldwide. RAKTDA’s chief executive revealed the emirate’s robust Q1 results, showing an impressive 13% year-on-year increase. He shares the emirate’s ambitious plans to welcome more than 5 million tourists by 2030, to be driven largely by its diversification strategy, that will see a plethora of new experiences, but will also feature traditional favorites such as the four sites that are on the list of the prestigious UNESCO World Heritage Sites.

Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA)

Al Rams - Suwaidi Pearl farm

What are the key messages that RAK is pushing globally to attract tourists?

Ras Al Khaimah is emerging as one of the most rapidly developing tourism destinations globally. In fact, our first quarter results indicate that we are 13% ahead of last year’s numbers for the same period In 2022, we welcomed 1.13 million tourists, surpassing the numbers from before the pandemic, and our growth trajectory continues. Our key message revolves around the captivating aspects of our destination. Ras Al Khaimah boasts breath-taking natural beauty, including the highest mountain in the UAE, a picturesque stretch of 64 kilometers of white sand beaches, and a remarkable selection of hotels. Additionally, there are numerous new openings and exciting developments taking place, ensuring that there is always something fresh and enticing for visitors to experience.

The emirate of RAK has a rich history as well as a vibrant cultural heritage and landscape, with four destinations aiming to be permanently and officially part of the UNESCO World Heritage Sites list. What can you tell us about these sites?

Ras Al Khaimah has a rich and fascinating history, spanning over 7,000 years, which we deeply value and cherish. We are fortunate to have four sites that are currently included in the tentative UNESCO World Heritage Site list. These sites are Dhayah, Julfar, Jazirah al-Hamra, and Shimal. Each of these locations holds immense historical significance, offering incredible stories, cultural heritage, and a glimpse into the past. When you visit these sites, you will be amazed by the captivating history, vibrant culture, and the way we have highlighted them as prominent attractions for tourists to explore and appreciate.

Ras Al Khaimah is renowned as the “Nature Emirate,” but you have also made strides in hosting various sports activities, MICE conferences, and more. What have you done so far and what can we look forward to at Ras Al Khaimah?

We recently hosted the European Championship golf tournament, a remarkable event that garnered significant attention for the emirate. The RAK half marathon was another notable success, with a record-breaking number of participants, and recognized as the fastest RAK half marathon in history. Additionally, we have hosted several prestigious events, including the Global Citizen Forum, the Arab Aviation Summit, and various tourism and event conferences. Our ability to attract diverse audiences continues to grow. Notably, we have the striking Al-Hamra International Convention Center, situated right on the beach, which serves as a magnificent venue for conferences. Moreover, many of our hotels boast exceptional MICE facilities, offering excellent options for meetings, incentives, conferences, and exhibitions. Looking ahead, there are even more exciting opportunities on

the horizon as we continue to develop and expand our offerings, ensuring that Ras Al -Khaimah remains an enticing destination for sports, conferences, and a wide range of events.

Can you share some data on the current number of incoming tourists, as well as the target figures you hope to achieve by 2030?

We anticipate that this year will witness a remarkable surge in tourism arrivals, making it our most successful year to date. The growth trajectory is significant, and we foresee this trend continuing throughout the decade. Initially, our forecast aimed for nearly 3 million tourists, but with the exciting developments taking place, we are confident that we can surpass 5 million tourists by 2030.

In terms of accommodations, this year alone, we have notable hotel openings such as Anantara Mina Al Arab, and the Sofitel Al Hamra. Looking ahead to the coming years, we have an array of wonderful projects in the pipeline, showcasing our commitment to diversifying our offerings. From the majestic Jebel Jais to the picturesque beaches, captivating deserts, and the vibrant Marjan Island, the Emirate of Ras Al Khaimah is constantly evolving and expanding its attractions. We are incredibly enthusiastic about the future and the prospects it holds.

Al Jazirah Al Hamra

Al Wadi desert

Cultural Sites and Festivals in the UAE

Embark on a captivating journey through the vibrant cultural tapestry of the United Arab Emirates, immersing yourself not only in the rich heritage of the Emirati people but also in the diverse array of cultures represented by the countless nationalities that have made this country their abode. Indulge in a captivating exploration of the UAE’s cultural hotspots, where every corner unveils a tapestry of traditions, flavors, and customs, creating an enchanting mosaic that reflects the nation’s cosmopolitan spirit.

Sheikh Zayed Grand Mosque: Nestled in Abu Dhabi, the Sheikh Zayed Grand Mosque stands as an awe-inspiring testament to architectural brilliance, boasting the title of one of the world’s largest mosques. Its grandeur and meticulous design make it a captivating masterpiece that leaves visitors spellbound.

Al Fahidi Historic District: Discover the enchanting Al Fahidi Historic District, a treasure trove of heritage situated in Dubai. Immerse yourself in the meticulously preserved traditional buildings, which now house museums, art galleries, and cultural centers. This living testament to the past offers a captivating glimpse into the rich tapestry of Emirati history.

Qasr Al Hosn: Embark on a journey back in time at Qasr Al Hosn, the oldest stone building in Abu Dhabi. Transformed into a captivating museum, this ancient fortress beautifully showcases the history and culture of the city. Explore the exhibits that unravel the stories of Abu Dhabi’s past and gain a deeper understanding of its remarkable evolution.

Dubai Museum: Step into the Al Fahidi Fort and enter a world of discovery at the Dubai Museum. Delve into the traditional Emirati way of life as you explore the exhibits that shed light on Dubai’s vibrant history. From ancient artifacts to insightful displays, this museum offers a captivating exploration of the city’s heritage.

Louvre Abu Dhabi: Indulge your artistic senses at the Louvre Abu Dhabi, an extraordinary museum dedicated to art and civilization. Marvel at the diverse collection of artworks spanning different cultures and time periods, expertly curated to inspire and captivate. Each visit to this cultural gem promises a profound journey of aesthetic appreciation.

Hatta Heritage Village: Escape to the Hatta Mountains and be transported to the past at the Hatta Heritage Village. Immerse yourself in a meticulously reconstructed heritage village that offers a captivating glimpse into the traditional mountainous way of life. Experience the rich cultural heritage of the region through engaging exhibits and immersive displays.

Louvre Abu Dhabi

Sheikh Zayed Grand Mosque

Al Bidya Mosque: Pay homage to history at the Al Bidya Mosque in Fujairah, the oldest mosque in the UAE. Admire its timeless architecture, as this ancient place of worship stands as a testament to the region’s deep-rooted heritage. Step inside and experience the serene ambiance that resonates with centuries of spiritual devotion.

Sharjah Museum of Islamic Civilization: Embark on an enlightening journey at the Sharjah Museum of Islamic Civilization, nestled in an impressive souq. Dive deep into the roots of Arab and Islamic culture as you explore the exhibits spanning two floors. From rituals and artifacts to textiles and more, this museum offers a captivating exploration of the Islamic world’s rich heritage.

Ras Al Khaimah National Museum: No visit to Ras Al Khaimah is complete without immersing yourself in the captivating Ras Al Khaimah National Museum. Originally a fortress built in 1949 as the royal residence of the Al Qasimi family, this museum now blends traditional architecture with historical styles. It houses a wealth of archaeological, historical, and ethnographic artifacts and relics from the emirate and its surroundings, inviting visitors to delve into the rich cultural heritage and traditions of the region.

Ras Al Khaimah Pearl Museum: Step into the fascinating world of pearl divers and traders of Arabia at the Ras Al Khaimah Pearl Museum, a unique and captivating attraction along the Al Qawassim Corniche. As the first and only museum of its kind in the UAE, the Ras Al Khaimah Pearl Museum takes visitors on a memorable journey through the history of pearl farming in the region. Delve into the lives of pearl divers, their daily routines, and the traditional pearl diving gear they used. The museum offers a rare opportunity to open an oyster and even take home a precious pearl as a memento. Admire a stunning collection of natural pearls on display, including the glittering 12mm “Miracle of Arabia” pearls. Open from Saturday to Thursday, the museum invites you to immerse yourself in the fascinating world of pearls from 10 a.m. to 6 p.m.

Indulge in the plethora of festive activities offered in this vibrant nation

Dubai Shopping Festival: Immerse yourself in a month-long extravaganza of shopping, entertainment, and cultural events that will ignite your senses. Experience the thrill of exclusive discounts, be dazzled by spectacular fireworks displays, and witness stunning fashion shows and captivating live performances.

Abu Dhabi Festival: Embark on an annual celebration of arts and culture that transcends boundaries. Delight in mesmerizing music, enchanting dance performances, captivating theater productions, and awe-inspiring visual arts displays, all brought to you by local and international artists.

Liwa Date Festival: Venture into the enchanting Liwa Oasis to honor the revered date palm fruit, an integral part of Emirati heritage. Engage in thrilling competitions, marvel at captivating displays, and immerse yourself in cultural activities that pay homage to this cherished fruit.

Al Dhafra Festival: Journey to the western region of Abu Dhabi and witness a cultural extravaganza that unveils the timeless traditions of Emirati heritage. Be captivated by exhilarating camel races, witness the artistry of falconry, and explore the vibrant heritage village exhibitions.

UAE Awafi Festival: Celebrate the rich culture and history of the union in a captivating outdoor sports extravaganza. Experience the thrill of scaling the tallest sand dunes in various improvised vehicles through exhilarating competitions. Immerse yourself in the vibrant atmosphere and explore cultural events, including the Heritage Village show, a bustling bazaar, and captivating art exhibitions. This festival is a true gem of the United Arab Emirates and a must-visit if you find yourself in the vicinity. Location: Ras al-Khaimah desert

Dubai Summer Surprises: Delight in a wealth of entertainment, leisure activities, and exciting shopping opportunities tailor-made for the entire family during the scintillating summer season. Discover the heart of the festivities at Modhesh World, located in Dubai World Center, where an array of captivating experiences awaits your arrival.

Hatta Heritage Village

Al Fahidi Historic District

Discover these UAE wonders and indulge your craving for thrills and entertainment

The United Arab Emirates is a paradise for thrill-seekers and those in search of unique experiences. With its diverse range of adventure escapes and entertainment activities, this vibrant country offers an exhilarating playground like no other. Get ready to embark on extraordinary adventures that will leave you breathless and yearning for more.

Desert Safari: Prepare for an adrenaline-fueled desert safari that will take you on a wild ride through the mesmerizing sand dunes. Hop into a powerful 4x4 vehicle as it conquers the rugged terrain, experience the thrill of sandboarding down the slopes, and embrace the essence of Arabian culture with a camel ride. Indulge in traditional Bedouin-style entertainment and savor the flavors of authentic cuisine. There are stunning locations for this desert adventure such as Ras Al Khaimah, Lahbab and Al Awir.

Water Parks: Seek refuge from the scorching sun and dive into the thrilling world of water parks in the UAE. Dubai’s Aquaventure Waterpark and Abu Dhabi’s Yas Waterworld offer an array of heart-pounding water slides, lazy rivers, and wave pools that guarantee an unforgettable aquatic adventure.

Ziplining: Soar through the picturesque Jebel Jais mountain range in Ras Al Khaimah, home to the world’s longest zipline. As you whiz through the air, you’ll be treated to awe-inspiring views that will take your breath away. Brace yourself for an experience that combines unparalleled natural beauty with an adrenaline rush like no other.

Indoor Entertainment: Seek respite from the elements and explore a variety of thrilling indoor entertainment options. Immerse yourself in the virtual reality gaming experiences, bounce to your heart’s content at indoor trampoline parks, challenge your wits in mind-bending escape rooms, or test your agility and strength at indoor climbing centers. The UAE offers a plethora of engaging and adrenaline-pumping indoor activities that will keep you entertained and energized.

World’ s Longest Zipline, Jais flight

Dune Bashing: Buckle up and prepare for a high-octane dune bashing experience in the captivating desert. Whether you choose a dune buggy or join a guided tour, skilled drivers will take you on an off-road escapade across the undulating sand dunes, leaving you exhilarated and craving more of this adrenaline-pumping adventure.

Yas Marina Circuit: Unleash your inner race car driver at the renowned Yas Marina Circuit in Abu Dhabi. Take the wheel or strap in as a passenger in a high-performance sports car or even a Formula 1 car, and feel the sheer thrill of speed as you navigate this iconic track. Prepare for an unforgettable adrenaline-fueled experience that will leave you with lifelong memories.

Skydiving: For the ultimate rush, take to the skies and experience the breath-taking thrill of skydiving. Plunge from heights above iconic locations like Dubai’s Palm Jumeirah or Abu Dhabi’s Palm Islands as you freefall through the vast expanse of the heavens. Prepare to be awestruck by the stunning vistas that unfold before you.

Water Sports: Dive into the captivating world of water sports available at beach resorts and water sports centers across the UAE. Whether you choose jet skiing, flyboarding, parasailing, or wakeboarding, these exhilarating activities will immerse you in the wonders of the sea and provide an adrenaline rush like no other.

Ferrari World Abu Dhabi: Indulge your need for speed at the extraordinary Ferrari World Abu Dhabi. This captivating theme park is dedicated to the iconic Ferrari brand and features exhilarating rides, including the Formula Rossa, the fastest roller coaster in the world. Immerse yourself in racing simulators and other thrilling attractions that celebrate the spirit of Ferrari.

Dune bashing

Ferrari World, Abu Dhabi

Sky Diving

Royal Orchid Hospitality Group blooms in latest expansion

Founder and owner Ajit Mehra touts innovation as key to its success

The Royal Orchid Hospitality Group recently made a significant announcement, showcasing its newest addition to the ever-expanding collection of F&B outlets – Tap House in Dubai Hills. In a candid interview with Economy Middle East, Ajit Mehra, the founder and owner, and Nikhil Mehra, the director of operations, reveal the brand’s ambitious growth plans and share the key ingredients behind its remarkable success.

What factors do you attribute to the rapid expansion and success of Royal Orchid Hospitality, particularly with the recent opening of Tap House in Dubai Hills?

We consider ourselves fortunate to be backed by a dedicated and highly efficient team that has played a pivotal role in supporting our growth ambitions. Dubai has earned a global reputation for hosting exceptional F&B outlets, and with its aspiration to become the world’s most visited city by 2025, we are confident that these factors will greatly contribute to our

expansion plans. We believe that our brands hold immense potential for growth within Dubai’s rapidly expanding hospitality sector. The Tap House, in particular, stands out as a community gastropub with a very unique vibe and offering multiple USPS.

How did you identify the market opportunity and demand for expanding to a second location in such a short span of time?

Dubai Hills has been on our radar for a while now, and when the opportunity arose to secure a licensed location within this vibrant

Nikhil Mehra, director of operations, The Royal Orchid Hospitality Group

Ajit Mehra, founder and owner, The Royal Orchid Hospitality Group

community, it was an easy decision to make. The Dubai Hills Business Park has emerged as the go-to destination for diverse businesses and serves as the bustling heart of Dubai Hills Estate. Being situated adjacent to the new Dubai Hills Mall, which has attracted prominent players in the F&B industry, adds an exciting dimension to our presence. Our strong relationships with various landlords in Dubai have been instrumental in securing such opportunities, as they share our vision and faith in our brands. The opening of Dubai Hills closely followed our successful launch of the Tap House location at Souk Al Bahar, both of which exceeded our expectations thanks to our exceptional team. We are genuinely thrilled to be an integral part of the vibrant communities of Downtown and Dubai Hills.

which shows no signs of abating. Furthermore, Dubai Hills enjoys a highly advantageous location, being one of the most centrally situated residential communities in Dubai, with a business park nearby. These factors provided us with the reassurance that our decision to establish a presence here would be a fruitful one. Our brand’s unique selling points, including the widest selection of drafts, a distinctive culinary offering, warm and friendly service, and stylish interiors, further strengthen our confidence in the decision-making process.

What role does innovation play in your expansion strategy, and how do you ensure that your concepts and offerings remain fresh and appealing to customers?

Innovation is the name of the game and it’s always on our minds. In an industry as dynamic as ours, it is crucial to remain relevant, which is why we dedicate substantial effort to enhancing our offerings and guest experiences. We always have our ears to the ground to discover new and exciting developments that we can adapt and present to our customers in our distinct style. Our food and drinks offering is ever-changing as our talented chefs and bar team consistently strive to surpass market offerings by introducing fresh and enticing options.

Can you share some insights into the strategic decision-making process behind selecting Dubai Hills as the location for the new Tap House?

The high population density in Dubai Hills played a significant role in our decision to seize this opportunity. The Tap House caters to a diverse multicultural audience, and we identified a niche in the area for a gastropub experience. Over the past two years, Dubai Hills Estate has experienced tremendous popularity, evident from rising rental rates and increasing residential demand,

What marketing and branding strategies have you employed to build awareness and attract customers to your new locations, especially considering the competitive hospitality market in Dubai?

Social media is one of our most important marketing tools, enabling us to construct a thriving online community that mirrors our physical locations. The emphasis on our PR efforts lies in effectively showcasing our offerings and solidifying our brand positioning. We recognize the significance of conveying our brand

messaging successfully. We do believe word of mouth is one of the most effective ways to build loyalty and awareness and this is our daily priority. We also have attractive regular offers such as: Happy Hour, Burger Night, British Roast, and residence offer’s in Dubai Hills. With such a diverse array of offers, we aim to cater to various communities and a wide range of demographics.

Looking ahead, what are your future expansion plans for Royal Orchid Hospitality, and what factors will you consider when choosing new locations?

We are very excited about launching our new beach club in J1 Beach which was previously the La Mer location. J1 Beach is going to be the newest beach flagship in Dubai, and it will house some of Dubai’s best food and beverage offerings – it is set to be the new luxury hot spot! Building on the success of our acclaimed Koko Bay on West Beach, we have dedicated ourselves to crafting a distinctive beach club concept that will cater to the discerning tastes of Dubai residents and visitors alike. Furthermore, we are excited to share that The Tap House is currently under consideration for new locations, details of which will be unveiled in the near future.

"We are very excited about launching our new beach club in J1 Beach which was previously the La Mer location. J1 Beach is going to be the newest beach flagship in Dubai, and it will house some of Dubai's best food and beverage offeringsit is set to be the new luxury hot spot!"

Nikhil Mehra

"Our brands hold immense potential for growth within Dubai's rapidly expanding hospitality sector. The Tap House stands out as a community gastropub with a very unique vibe offering multiple USPS."

Ajit Mehra

Beyond the Glitz: Exploring the Hidden Delights of the UAE

The UAE, renowned for its modern architecture, opulent shopping malls and extravagant experiences, is often perceived solely through its glitz and glamour. However, beneath this dazzling facade lies a plethora of hidden travel gems waiting to be explored. If you’re yearning for an extraordinary and unconventional adventure, the UAE presents an array of natural wonders and cultural marvels that reveal an entirely distinct facet of this extraordinary nation. Let us embark on an exhilarating journey of discovery.

Jebel Hafeet: Nestled in Al Ain, Jebel Hafeet stands as a majestic mountain offering breath-taking panoramic views of the surrounding desert. It has gained popularity as a prime location for hiking and picnicking, thanks to its winding roads leading to the summit.

Hatta Pools: Located amid the Hajar Mountains near Hatta town, these natural pools are a result of cascading waters from Hatta Dam. The tranquil turquoise pools, embraced by rugged mountains, create an idyllic and rejuvenating escape.

Al Qudra Lakes: Found in the desert outskirts of Dubai, Al Qudra Lakes comprises a series of man-made lakes offering a serene setting for picnics, camping, and observing wildlife. The area is renowned for its remarkable birdlife and captivating sunsets.

Kalba Mangrove Forest: Found in the Kalba region of Sharjah, this protected mangrove forest serves as a haven for biodiversity. Visitors can embark on kayaking or paddleboarding adventures, exploring unique ecosystems and spotting a variety of bird species.

Al Wathba Wetland Reserve: Situated near Abu Dhabi, Al Wathba Wetland Reserve serves as a sanctuary for migratory birds. This hidden gem entices birdwatching enthusiasts, offering glimpses of flamingos, herons and other avian species thriving in their natural habitat.

Dhayah Fort: Perched atop a hill in Ras Al Khaimah, Dhayah Fort stands as a historical fortress providing panoramic views of the surrounding area while offering a glimpse into the region’s rich heritage.

Sir Bani Yas Island: Positioned off the coast of Abu Dhabi, Sir Bani Yas Island serves as a nature reserve and sanctuary for wildlife. Home to a diverse range of species, including Arabian oryx, cheetahs, giraffes, and various bird species, visitors can delight in wildlife drives, guided nature walks and luxurious island resorts.

Al Ain Oasis: Recognized as a UNESCO World Heritage Site, Al Ain Oasis presents an ancient oasis in Al Ain, boasting an expansive network of lush palm groves and traditional falaj irrigation systems. Exploring the oasis on foot or by bicycle immerses visitors in a peaceful ambiance while providing insights into traditional agriculture.

Jebel Jais: Towering over Ras Al Khaimah, Jebel Jais claims the title of the UAE’s highest mountain, treating visitors to awe-inspiring vistas and cooler temperatures. It remains a sought-after destination for hiking, camping and experiencing the thrill of the world’s longest zipline.

Al Qasba: Located in Sharjah, Al Qasba entices visitors with its waterfront setting, adorned by a beautiful canal and a plethora of entertainment options. Boat rides along the canal, live performances, art galleries, and waterfront dining experiences await those who venture here.

Wadi Wurayah National Park: Situated in Fujairah, this national park mesmerizes visitors with its stunning mountain landscapes, waterfalls, and natural pools. Hiking trails unveil breath-taking viewpoints and an opportunity to witness the diverse flora and fauna thriving in the region.

Al Zorah Nature Reserve: Nestled in Ajman, Al Zorah showcases a distinctive ecological reserve encompassing mangroves, lagoons and salt flats. It provides a habitat for numerous bird species, including flamingos, and invites visitors to indulge in activities such as kayaking, birdwatching and basking in the serene surroundings.

AlUla: Experience a Masterpiece of Nature, Culture and Heritage

Melanie de Souza, executive director destination marketing at The Royal Commission for AlUla, sheds light on the key initiatives being implemented to take AlUla to the next level as a tourist destination. She shares insights into the city’s focus on sustainability and the efforts being made to incorporate this into its marketing strategy to ensure the long-term preservation of the historic city’s heritage and appeal.

What initiatives are being implemented to promote AlUla as a prominent tourist destination in Saudi Arabia?

Let me begin by giving you some background information about AlUla. Located in the northwest of Saudi Arabia, we are primarily known as a boutique destination that showcases heritage, nature, and culture. Our goal is to attract 2 million tourists by 2035, and we are pursuing a meticulously planned vision and associated master plans to develop this extraordinary destination.

AlUla is renowned for Hegra, the UNESCO World Heritage site that is linked to the Nabataean civilization. However, we are also focusing on other significant sites such as Dadan, associated with the powerful Dadanite and Lihyanite kingdoms. These ancient kingdoms of northwest Saudi

AlUla is a destination of ancient wonders, where unique landscapes, history and culture come together to offer visitors an unforgettable, awe-inspiring experience.

Saudi Arabia

Arabia remain relatively unknown to the world. Moreover, we have several ambitious projects in the adventure tourism sector, which we hope will enhance the experience of naturebased activities in our stunning outdoor landscapes. In addition to that, the arts and creative industries play a significant role in our agenda. We have partnered with Coachella to bring back Desert X, an acclaimed art exhibition, to the USA next year. Furthermore, we are actively working on establishing Wadi AlFann, which will be an impressive permanent large-scale outdoor sculpture park featuring renowned artists, which promising to be a captivating attraction for visitors and will add to AlUla’s growing reputation as a vibrant art hub.

How do you ensure the implementation of sustainability practices in a historic site while integrating them with your marketing activities?

We are acutely aware that modern travellers prioritise valuedriven experiences, and sustainable and responsible tourism is paramount in today’s world. Sustainability principles are integral to the charter of the Royal Commission for AlUla and we are in full alignment with the Saudi Green Initiative. These principles guide our efforts to regenerate vast natural areas, develop built infrastructure with careful consideration, and ensure the direct involvement and benefits of the 45,000 people-strong community that resides in AlUla. We place great emphasis on preserving the historical site’s integrity and combining it with sustainable practices. This involves striking a balance between nurturing the natural environment and providing enriching experiences for visitors. By integrating sustainability into our marketing activities, we aim to showcase AlUla as a destination that not only captivates with its heritage but also promotes responsible travel and tourism for the benefit of the local community and the environment.

and a delightful Kite Festival as part of the activities. However, the true allure lies in immersing oneself in the awe-inspiring beauty of this destination. AlUla boasts 9km of stunning oasis and magnificent sandy outcrops that coexist harmoniously to make up a landscape that must be seen to be believed. This picturesque setting sets the stage for a multitude of memorable experiences, ensuring that AlUla will be at the forefront of many people’s minds when seeking a remarkable destination.

When is the best time to visit AlUla?

AlUla is a destination that can be enjoyed throughout the year. However, the period from September to April is often regarded as the ideal time to visit due to its favourable weather conditions. Even during the hottest months, AlUla experiences temperatures that are up to 10C lower than Dubai, and the absence of high humidity adds to the comfort of visitors. Regardless of the season, AlUla offers a wonderful assortment of activities, sights, and experiences for visitors to indulge in.

As a visitor, what can one anticipate when visiting AlUla both today and in the future?

In addition to the mentioned heritage sites, AlUla offers the enchanting AlUla Old Town—a mesmerising village made up of nearly 900 traditional mudbrick buildings, 100 of which have been restored, which is truly worth exploring. Furthermore, there is a diverse array of events and festivals that cater to various interests such as adventure and wellness. The AlUla Skies event features captivating hot air balloon rides in the early morning

Other unforgettable sights and experiences:

• When in AlUla, make sure to visit Elephant Rock, a sandstone monolith naturally shaped by the elements in the mould of a pachyderm.

• Be prepared to be mesmerised by the mirrored infinity room called Brilliance of the Souls, created by renowned Japanese artist Yayoi Kusama, at the Maraya concert hall.

"By integrating sustainability into our marketing activities, we aim to showcase AlUla as a destination that not only captivates with its prehistoric heritage but also promotes responsible travel and tourism for the benefit of the local community and the environment."

Kingdom's Festivals Unveiled: A Tapestry of Color and Tradition

Experience a captivating journey through the vibrant tapestry of Saudi Arabia’s rich culture, and immerse yourself in the exhilarating energy of a nation ascending to new heights. Prepare to be enthralled by an extraordinary array of festivals that will leave an indelible mark on your heart and soul. These awe-inspiring celebrations are a must-add to your ever-growing bucket list, offering unforgettable experiences that showcase the true essence of this remarkable country.

Janadriyah Festival

“Janadriyah Festival” is one of the most famous cultural events in Saudi Arabia, encompassing various aspects of Saudi culture. This twoweek festival offers over 1 million Saudis a glimpse into the country’s rich heritage. Attendees can explore a wide range of artisans and their crafts while browsing and shopping for unique gifts. The festival kicks off with a thrilling camel race and continues with captivating performances by folkloric groups. Visitors can also immerse themselves in the history of past cultures by strolling through the heritage villages, which have become permanent landmarks.

Jeddah Summer Festival

The “Jeddah Summer Festival,” held in June and July, offers a plethora of games, rides, and shopping opportunities. This vibrant event draws thousands of tourists from different parts of the world every year. Attendees can indulge in various sporting events, witness spectacular fireworks displays, and explore some of the biggest art exhibitions in Jeddah. The festival kicks off with a dazzling fireworks display, marking the beginning of 24 days filled with festivities. An entertainment village for children and a model car racing contest enhance the excitement further.

Red Sea International Film Festival

Launched in 2019, the “Red Sea International Film Festival” is a prominent cinematic celebration held in Jeddah, Saudi Arabia. The festival aims to establish a solid foundation for the Arabic film industry. Organized by the Red Sea Film Festival Foundation, it focuses on nurturing cultural growth through storytelling, screenings, and celebrations of films representing diverse global cultures. During its inaugural edition, the festival presented 138 international films from 67 countries in 34 languages, including 27 new Saudi films.

Riyadh Spring Festival

The three-month “Riyadh Spring Festival” is a mega event that encompasses over 100 different events spread across 12 main areas in the city. With seven different themes, the festival celebrates nature and the arrival of the spring season, attracting more than 150,000 visitors to Riyadh. The festival showcases a dazzling array of flowers, ornamental plants, gardens, and landscape architecture, offering breathtaking views for the entire family to enjoy.

screenings, and sporting events. Spanning over ten days in the Eastern Region of Saudi Arabia, the festival offers a blend of traditional events and entertainment options tailored to each city’s unique characteristics. With a focus on promoting Saudi talent in the film industry, the festival also features films from the GCC region. This event is part of the Saudi Seasons initiative, which aims to increase tourism and provide job opportunities for young Saudis.

Saudi Design Festival

The “Saudi Design Festival” in Riyadh is a celebration of design in all its forms, both locally and globally. It is the successor to the Saudi Design Week (2014-2019) and serves as a platform to showcase designers and local talent, amplify their voices, and elevate design conversations in the region. Visitors can stroll through the festival and witness the magnificence of local artists showcasing their creations.

Winter at Tantora, Al Ula

Buraidah Date Festival

The “Buraidah Date Festival” focuses on the manufacturing, processing, and various by-products derived from dates, such as molasses, dough, sugar, jam, and chocolate. This annual festival is renowned as the largest date market in the world, featuring over 30 different date varieties. The month-long event aims to attract consumers, investors, and exporters from Arab and Gulf countries. Around 4,000 young men, women, and families set up booths at the festival to sell their handmade products.

Sharqiah Season Festival

The “Sharqiah Season Festival” is a colossal cultural extravaganza that hosts a diverse range of international artists, traditional events, film

“Winter at Tantora” is the Kingdom’s first music and arts festival, held in Al Ula annually since 2018. Spanning eight weekends from December to March, the festival kicks off with a harmonious Symphonic Concert at Hegra. The name itself is derived from a sundial that holds cultural significance to the region’s people, symbolizing the return of the planting season at the beginning of winter.

Riyadh Season

“Riyadh Season” is a five-month-long celebration that pays tribute to the city of Riyadh. With nearly 100 events, concerts, and adventures taking place throughout the city, it embraces the spirit of Riyadh and Saudi Arabia. In the past, over 20 million people have attended Riyadh Season, which is divided into 14 zones, each with a unique focus. Boulevard Riyadh City offers a taste of local cuisine, while the Winter Wonderland zone provides amusement and fun for the whole family.

Raring for some thrilling escapades?

Visit Saudi Arabia!

Embark on an extraordinary journey through the treasures of Saudi Arabia, where a world of excitement and wonder awaits. From the heart-pounding races of the Diriyah E-Prix to the awe-inspiring landscapes of the Rub’ Al Khali, this land of enchantment beckons adventurers seeking unforgettable experiences. Here are some exciting places that tourists from around the world have come to love. Make sure to check them out.

The Diriyah E-Prix: Held in Diriyah, Saudi Arabia, the Diriyah E-Prix is a thrilling ABB FIA Formula E World Championship event. This electrifying race takes place on a 2.495-kilometer allelectric street circuit, winding its way around the historic town walls. With 21 twists and turns, the track presents a challenge for drivers while being situated near a UNESCO World Heritage site. As the race takes place at night, the circuit is illuminated solely by LED lights, testing energy management skills. As part of Formula E’s commitment to Net Zero Carbon efforts, this race is one of 16 events held across 10 global cities.

Rub’ Al Khali - The Empty Quarter: The vast expanse of Rub Al Khali, also known as the Empty Quarter, encompasses gently rolling dunes that reach heights of up to 250 meters. It covers 650,000 square kilometers, spanning parts of Saudi Arabia, the UAE, Oman and Yemen. Adventurous travelers are drawn to this region for thrilling activities like dune bashing. Within Rub Al Khali, you’ll encounter diverse sand formations, including longitudinal, crescent, and dome-shaped dunes, making it a captivating destination for explorers.

Al Soudah: Offering breathtaking panoramic views, Al Soudah has become a highly sought-after destination. To experience its beauty, head up Jabal Sawda until you find a vantage point that captures the essence of this enchanting location. With an elevation of 3,000 meters in the Asir region, Al Soudah showcases majestic mountains adorned with lush green juniper trees. It presents a network of hiking routes, picturesque valleys, cool fresh air, and captivating landscapes, providing a true escape into nature.

Al Ahsa Oasis: Located in Saudi Arabia’s eastern Arabian Peninsula, Al Ahsa Oasis stands as one of the greenest areas in the region. It offers a refreshing experience for travelers, with its springs, wells, canals, and farmland inviting exploration. Recognized as a UNESCO World Heritage Site, Al Ahsa Oasis holds traces of settlements dating back to the Neolithic period. Explore the Al Ahsa National Park, venture through the rock caves of Al Qarah Mountain, and marvel at the oasis’s 2.5 million date palms, making it the largest oasis in the world.

Red Sea Scuba Diving and Snorkeling: The Red Sea boasts an impressive diversity of marine life, with over 1,200 fish species, including 20 percent that are exclusive to the Red Sea. Explorers can discover more than 1,000 invertebrate species, 200 varieties of hard and soft corals, and explore the remains of historic shipwrecks. Scuba diving and snorkeling enthusiasts can engage with the abundant marine life, making it a thrilling experience for beginners and experts alike. Numerous diving schools are established along the coast, ensuring access to this underwater wonderland.

Half Moon Bay: Half Moon Bay, located in Dammam, is a renowned summer destination that offers a serene environment and stunning views. With its artificial reef, the bay provides an opportunity for divers to immerse themselves in a rich underwater experience teeming with diverse aquatic life. The bay boasts an average depth of 22 feet, making it a perfect spot for diving and the chance to spot majestic whales. The white sandy beach with turquoise shades of water also features an amusement park, adding an extra touch of thrill and excitement to your visit.

Al Shallal Theme Park: Considered one of the top tourist attractions in Saudi Arabia, Al Shallal Theme Park is the largest theme park in the Middle East. Located on the west coast near Al-Khobar City, the park spans an impressive area of 54,000 square meters. With over 40 attractions, including thrilling roller coasters and exciting water rides, the park offers a diverse range of entertainment for visitors of all ages. Dive into the exhilarating world of waterslides, embark on thrilling roller coaster rides, & enjoy carousel delights that promise fun-filled experiences for the whole family.

Kharrarah National Park, Riyadh: Situated on the outskirts of Riyadh, Kharrarah National Park has gained fame as a perfect camping site offering beautiful lakes and captivating views of red-hued hills. After setting up camp, visitors can engage in various activities, including SUV dune bashing, rock climbing, and hiking. The park’s prominent feature is the rocky Tuwaiq escarpment, affectionately known as “The Edge of the World,” providing stunning vistas that will leave you in awe.

GM Hans Schiller: Hilton Riyadh Hotel and Residences is synonymous with exceptional service

Commitment to world-class service and hospitality gives the Hilton Riyadh Hotel & Residences the edge in a highly competitive market

German hotelier Hans Schiller is intimately familiar with the intense competition prevalent in the luxury hospitality sector in Saudi Arabia, specifically in Riyadh. Drawing from his impressive three-decade-long expertise, Schiller confidently asserts that Hilton Riyadh Hotel & Residences possesses all the necessary elements to thrive. In this exclusive interview with Economy Middle East, he graciously shares the exceptional qualities that render the hotel a beloved choice for both local and international guests.

Hans Schiller, general manager, Hilton Riyadh Hotel & Residences

Saudi Arabia is experiencing significant growth in its tourism industry. How has Hilton Riyadh Hotel & Residences adapted to cater to the changing needs and preferences of the growing number of tourists?

Hilton Riyadh Hotel & Residences has adeptly responded to the evolving needs and preferences of the burgeoning tourist population in Saudi Arabia. Through a comprehensive range of strategies, we have successfully elevated guest experiences by providing personalized services, integrating local cultural elements into our offerings, and tailoring amenities to cater to diverse types of travelers. Furthermore, we have undertaken a series of impactful sustainable initiatives. Notably, our collaboration with the United Nations Environment Program West Asia and Winnow Solutions resulted in the implementation of the “Green Ramadan” campaign. This campaign entailed a thoughtfully curated dining experience at our renowned Amara Ramadan tent, where we showcased locally sourced produce from Nadec and Pure Harvest Smart Farms. Additionally, to further our commitment to waste reduction, we partnered with Black Cow to collect and compost Iftar leftovers, thereby generating organic fertilizers. Moreover, in alignment with our dedication to charitable giving, we collaborated with the Ita’am Food Bank, contributing 100 meals per day throughout the holy month.

What sets Hilton Riyadh Hotel & Residences apart from other luxury hotels in the city? How do you maintain a competitive edge in the market?

What distinguishes Hilton Riyadh Hotel & Residences from other luxury hotels in the city is our unwavering dedication to providing exceptional service and world-class hospitality. Our commitment to delivering unparalleled guest experiences, combined with our prime location, sets us apart and ensures our

ongoing competitive edge. Moreover, we take pride in offering an extensive range of facilities and amenities that cater to the diverse needs of both leisure and business travelers. One standout feature of our hotel is the largest pillarless ballroom in the EMEA region, spanning an impressive 3,833 sqm, which allows us to host extraordinary business events and conferences. In addition, our hotel’s commitment to sustainability and social responsibility is commendable. We actively participate in initiatives such as Earth Hour, where we encourage both our team members and guests to conscientiously turn off nonessential lights and appliances to reduce energy consumption. Through our dedication to energy-saving measures, we have successfully reduced our energy consumption by 1.9 percent compared to 2022, as well as decreased our LPG and fuel use by 10.7 percent and water consumption by 24.5 percent, respectively.

How do you cater to the variety of needs and preferences of your guests considering the cultural diversity among travelers to Saudi Arabia?

At Hilton Riyadh Hotel & Residences, we prioritize the significance of addressing the diverse needs and preferences of our valued guests. As Saudi Arabia continues to attract travelers from across the globe, we have taken proactive measures to foster cultural sensitivity among our team members. Through comprehensive training programs, we strive to create a welcoming environment that not only respects but also celebrates different cultures. Moreover, we offer a wide array of culinary options, carefully curated to cater to diverse palates. Our recreational activities are designed to engage guests with a range of interests and preferences, ensuring an enjoyable and fulfilling stay. Additionally, we provide thoughtful amenities that cater to the unique requirements of our diverse clientele.

Riyadh is known for its business and diplomatic activities. How do you accommodate the requirements of business travelers and maintain the hotel’s reputation as a premier business hotel?

Renowned as a prominent business and diplomatic hub, Riyadh has earned a distinguished reputation. At Hilton Riyadh Hotel & Residences, we take immense pride in our ability to cater to the specific needs of business travelers. Our commitment to excellence is reflected in our cutting-edge meeting and conference facilities, boasting 23 spacious meeting rooms encompassing a total event space of 10,568 square meters. With dedicated business services and a steadfast focus on efficiency and productivity, we have solidified our position as the premier choice for discerning business professionals. We place a paramount emphasis on upholding the highest standards of service to ensure that our valued business guests experience a seamless and highly productive stay. From streamlined check-in processes to attentive support throughout their visit, we spare no effort in ensuring their utmost satisfaction.

Saudi Arabia is embracing Vision 2030, a plan to diversify the economy and promote tourism. How does Hilton Riyadh align with this vision, and what role does it play in supporting the country’s tourism goals?

Hilton Riyadh Hotel & Residences embraces the principles outlined in Saudi Vision 2030. As a prominent establishment in the capital, we steadfastly endeavor to foster job creation and nurture talent development, while placing a strong emphasis on collaboration with local enterprises. At the core of our operations lies a resolute commitment to sustainability and social responsibility, driving our active engagement in initiatives aimed at fostering environmental conservation and community involvement. We are dedicated to implementing eco-conscious solutions that effectively reduce our carbon footprint and contribute to the sustainable development of Saudi Arabia’s tourism industry.

Explore hidden wonders for magical memories

Saudi Arabia is blessed with many natural wonders that have not all been explored, while others are just becoming popular among international tourists but have long been a favorite among locals. Here are a few gems that could well become the Kingdom’s new tourism crown jewels. Explore and enjoy.

Umluj: Visitors to Umluj on the Red Sea are welcomed by turquoise-colored water. Along the white sand beaches, palm trees provide some cool shade. Swimmers there catch sight of an array of sea life below the surface. Take a boat trip to nearby Jabal Hassan islands to see some genuinely spectacular coral reefs. There are over 300 species of coral, 4 times more than the number of species found in the Caribbean, and amongst them are over 1200 different species of fish.

Heet Cave: Heet Cave is a limestone cave in Saudi Arabia that was only discovered by accident around 130 years ago. Exploring the cave brings you up close to unique animal species that thrive at night. Here, blind fish move around by touch and are completely deaf. Discover internal underground lakes with several incircles more than 30 meters deep.

Marjan Island: It is a small but beautiful island, exhibiting dense mangroves, mudflats, and palm trees. Located about 30 km southeast of the city of Dammam, Marjan Island is composed chiefly of limestone and the terrain on the island largely repeats itself with a succession of high cliffs overlooking narrow beaches backed by sand dunes.

Elephant Rock: Set among dramatic desert landscapes and soaring 52 meters into the sky, Elephant Rock is AlUla’s most iconic geological marvel. It has an instantly recognizable form, with its distinctive trunk and body following wind & water erosion over the course of millions of years. This monolithic sandstone formation is particularly magical at dusk when the epic elephant turns a magnificent shade of red. A cafe and restaurant are open for most of the year, offering a wide range of food & refreshments.

Jazan: Located at the southwestern edge of Saudi is a true hidden gem, Jazan. It presents a perfect summer escape for its cool, mountainous weather, and serene experiences. This large agricultural heartland is also known for its delectable array of figs, mangos, and papaya. Wadi Lajab, a valley situated between two mountains carpeted with thick greenery has been often described as “heaven in the desert.” Cool, year-round flowing water at the valley adds to an already refreshing vibe.

Mada’in Saleh: Amid a series of overlapping mountains and cliffs lies the first-ever UNESCO’s World Heritage Site of Saudi Arabia: an ancient oasis called Mada’in Saleh. It’s less than a 22km ride from Al-Ula, and well worth a visit to see the ruins, magnificent rock-cut tombs carved out of sheer sandstone, and ancient monumental façade. A highlight of this place is the Jabal Ithlib, a 50-meter narrow corridor with a large open spacious hall, which is said to have been the devoted diwan for meetings.

Edge of the World: The Edge of the World in Riyadh overlooks an open valley and is a place for meditation, calm breathing, and mind clearing of any unpleasant thoughts. This location provides a stunning perspective of Riyadh and is one of the most iconic places in Saudi Arabia. This is a place where you can find the perfect amalgamation of sand, sea, and sheer cliffs.

Al-Qandal Forest: Off the Southwest coast of Saudi’s Jizan, are Farasan Islands, popular for their coral reefs, pristine beaches, & historical sites. They are also known for their natural wonders on dry land, especially Al-Qandal Forest. Located on the northern part of Farasan Islands, it is home to iconic mangrove trees and an assortment of other vegetation thanks to favorable climates, and the island’s untouched nature, home to hawks, gulls, pelicans, & flamingos.

Asir National Park: The breathtaking Asir mountain range in southwestern Saudi Arabia nestles Asir National Park. Spanning over 4,100 square kilometers, the park is a haven for nature lovers and adventure seekers. It has a diverse ecosystem that includes rocky peaks, deep valleys, dense forests, and glistening lakes. The park is also a haven for hikers and is a bird watcher’s paradise, with over 150 bird species where one can spot everything from the majestic Arabian eagle to the elusive rock thrush.

Al Wahbah Crater: Located about 250 kilometers from Taif, the crater lies on the western edge of the Harrat Kishb basalt plateau in Hijazi. It was thought to be created by an ancient meteor strike. The plateau is home to many volcano cones and the crater is a breathtaking anomaly to its surroundings, being around 820 feet deep and 1.2 miles wide.

Katara Towers: The crescent-shaped icon that redefined Qatar's skyline

Architectural masterpiece is home to two luxurious hotel brands renowned for delivering an unforgettable and opulent hospitality experience

Christian Hirt, managing director of Katara Towers, Raffles & Fairmont Doha, engages in an exclusive conversation with Economy Middle East, unveiling captivating insights into the awe-inspiring Katara Towers. Nestled within the enchanting Marina District of Lusail in Qatar, this architectural marvel stands tall, seamlessly blending modernity with the rich tapestry of Qatar’s heritage.

Inspired by the country’s national seal, which proudly displays traditional scimitar swords, the towers exude a profound homage to Qatar’s cultural legacy. Within this iconic structure, the opulent Raffles and Fairmont Doha beckon, ensconced on either side of the towers, inviting patrons into an unparalleled realm of refined luxury and an unrivaled living experience.

Tell us more about Katara Towers.

Katara Towers, an architectural marvel nestled in the Marina District of Lusail, Qatar, stands as an extraordinary testament to ingenuity and grandeur. Drawing inspiration from the emblematic swords of Qatar’s heritage, the design of these towers pays homage to the nation’s rich cultural legacy. Within this iconic structure, two esteemed hospitality brands, Raffles and Fairmont, find their abode, each epitomizing a unique identity while sharing an unwavering commitment to delivering unrivaled service and exceptional guest experiences. Indulgence knows no bounds at Katara Towers, boasting a remarkable array of 18 restaurants and bars that promise a culinary journey like no other. Moreover, the awe-inspiring Katara Hall takes center stage, offering a sprawling event space spanning 3,200 square meters. With a soaring ceiling height of 22 meters and unobstructed by pillars, this versatile venue sets the stage for unforgettable weddings, conferences and a host of other splendid events. One of the key considerations in the development of this visionary project was ensuring the seamless integration of offerings between the two hotels. In partnership with Pillar Wellbeing, Fairmont embraces an active wellbeing concept, emphasizing nutrition and holistic wellness. On the other hand, Raffles Spa weaves the element of indulgent recovery into its fabric, pampering guests with luxurious spaces, advanced beauty treatments and an overall sense of well-being.

Together, these complementary concepts harmoniously elevate the guest experience to new heights. Having opened its doors just before the FIFA World Cup, Katara Towers had the privilege of playing a pivotal role in the resounding success of the FIFA World Cup 2022 in Qatar. As proud hosts of this monumental tournament, we embraced the opportunity to contribute to its unforgettable legacy.

Regarding the remarkable Katara Hall you mentioned earlier, could you provide details about any significant events that have already been held in this venue?

Katara Hall made its grand debut as the venue for the FIFA Summit, a momentous gathering organized by FIFA which usually takes place before the commencement of the World Cup. This inaugural event held profound significance for us, setting the stage for a remarkable journey ahead. Since then, we have been privileged to host numerous weddings, with couples seeking to create cherished memories in the captivating ambiance ofKatara Towers.

In addition to joyous celebrations, Katara Towers had the honor of hosting the prestigious Qatar Economic Forum in late May last year. This forum brought together influential figures and experts from various fields to engage in enlightening discussions and explore crucial economic matters. We were thrilled by the trust placed in us to facilitate such a significant event

Can you elaborate on the synergies and collaborative efforts between Qatar Tourism and Katara Towers?

We have a strong and close partnership with Qatar Tourism, as they play a pivotal role in positioning Katara Towers on a global scale. The unwavering support we receive from Qatar Tourism is truly invaluable, as we collaborate closely on multiple fronts to showcase the magnificence of our destination. Together, we orchestrate spectacular events that captivate audiences, leveraging media coverage to spread the allure of Katara Towers far and wide. Moreover, our collaboration extends to engaging with influencers who visit our destination, harnessing their reach and impact to amplify the enchantment of Qatar and Doha. Collectively, our shared mission is to promote Qatar and Doha as unrivaled travel destinations, beckoning visitors to embark on extraordinary journeys and immerse themselves in the abundance of experiences they offer.

Christian Hirt, managing director, Katara Towers, Raffles & Fairmont, Doha

Exploring Qatar's cultural and historical gems: Ten destinations that showcase the country's fascinating heritage

Embark on a captivating journey as we delve into 10 mesmerizing destinations that epitomize Qatar’s rich heritage. Immerse yourself in a tapestry of deep-rooted traditions and history that transports you to bygone eras. From extraordinary museums and vibrant traditional markets to ancient archaeological sites and tranquil natural wonders, each destination unveils a distinct facet of Qatar’s captivating allure. Prepare to be enchanted as we explore the depths of Qatar’s cultural tapestry and uncover its timeless treasures.

Museum of Islamic Art: A true architectural marvel, this iconic museum houses an extraordinary collection of Islamic art spanning over 1,400 years. Marvel at the intricate ceramics, stunning textiles, rare manuscripts and mesmerizing calligraphy that grace its halls.

Al Zubarah: Recognized as a UNESCO World Heritage Site, Al Zubarah offers a window into Qatar’s maritime past. Explore the remnants of this abandoned pearl fishing and trading town, including the fort, mosque, and marketplace and witness firsthand the legacy of Qatar’s seafaring heritage.

Souq Waqif: Immerse yourself in the vibrant ambiance of Souq Waqif, a bustling traditional market that embodies Qatari culture. Traverse the maze-like alleyways adorned with shops selling traditional goods, spices, textiles and handicrafts. Indulge in authentic Qatari cuisine at its diverse array of restaurants and cafes, as the market envelops you in a sensory delight.

National Museum of Qatar: Step into an architectural masterpiece crafted by Jean Nouvel and delve into Qatar’s history, culture and heritage. Through innovative exhibits and immersive storytelling, the museum unveils the country’s past, present, and future, offering a profound understanding of its evolution.

Barzan Towers: Journey to the north of Qatar and behold the Barzan Towers, historic watchtowers that once stood as symbols of surveillance and defense. Climb their heights and be rewarded with panoramic views of the captivating surrounding landscape.

Sheikh Faisal Bin Qassim Al Thani Museum: Located in Al Shahaniya, this private museum showcases the remarkable personal collection of Sheikh Faisal Bin Qassim Al Thani. Explore its diverse galleries, which house exhibits featuring Islamic art, vintage cars, and traditional Qatari handicrafts, providing a unique perspective on Qatar’s heritage.

Katara Cultural Village: Immerse yourself in Qatari and international culture at the Katara Cultural Village in Doha. Through art, music and theater performances, this cultural center weaves together a tapestry of vibrant experiences. Explore its galleries, theaters, and enjoy its stunning beach and promenade.

Al Wakrah Heritage Village: Discover the charm of Al Wakrah in this delightful heritage village, blending old-world charm with contemporary amenities. Explore its traditional architecture and bustling marketplace, offering an array of shops and restaurants that cater to modern tastes while celebrating Qatari traditions.

Al Koot Fort: Uncover the military legacy of Qatar at Al Koot Fort, transformed into a museum that showcases artifacts and exhibits. Gain insights into its historical significance and learn about Qatar’s coastal defenses, all while marveling at its architectural beauty.

Msheireb Museums: Delve into various aspects of Qatari heritage at the collection of four Msheireb Museums. Engage with interactive displays, immersive exhibits, and captivating storytelling as you delve into Qatar’s architectural history, heritage and traditions, gaining a comprehensive understanding of its cultural fabric.

Discover Qatar's hidden gems and natural wonders

Beyond the glimmering skyscrapers and bustling cityscapes of Qatar, a world of hidden gems and natural wonders awaits, eager to be discovered. Behind the veil of modernity lie enchanting landscapes and lesser-known treasures, offering a glimpse into the country’s rich and diverse ecosystem. Embark on an extraordinary journey off the beaten path as we unveil 10 of Qatar’s most captivating hidden gems and natural wonders. Prepare to hear the untold stories whispered by ancient caves, witness vibrant ecosystems thriving, and be mesmerized by awe-inspiring landscapes that ignite the senses.

Al Wabra Reserve: Situated in the southwestern part of Qatar, the Al Wabra Reserve stands as a private wildlife sanctuary dedicated to conservation and breeding programs for endangered species. With its expansive landscapes and diverse array of rare animals, including Arabian oryx, cheetahs and hyenas, the reserve offers visitors a unique opportunity to witness and learn about these incredible creatures in their natural habitat.

Al Thakira Mangroves: Nestled north of Doha, the Al Thakira Mangroves stand as a protected haven, showcasing a unique ecosystem teeming with diverse bird species, including flamingos, herons and egrets. Whether exploring on foot or by kayak, visitors can immerse themselves in the breath-taking natural beauty this sanctuary has to offer.

Al Jassasiya Carvings: Situated along the northeastern coast of Qatar, the Al Jassasiya Carvings unveil a captivating glimpse into the Neolithic period through a series of prehistoric rock carvings. Delve into Qatar’s ancient history as you uncover remarkable images of animals, boats and human figures etched onto these ancient stones.

Al Wakra Beach: Located south of Doha, Al Wakra Beach serves as a hidden gem, offering a serene respite from the city’s hustle and bustle. Embrace the tranquility as you bask in the calm waters and soft sands, while also taking the time to explore the historic town of Al Wakra, with its traditional architecture and vibrant markets.

Fuwairit Beach: Concealed to the north of Doha, Fuwairit Beach beckons visitors with its secluded ambiance and breathtaking natural vistas. Embark on a journey of discovery as you indulge in a range of water activities, from swimming and snorkeling to fishing. Don’t miss the chance to witness the captivating rock formations at nearby Al Ghariya Beach.

Al Khor Island: Nestled to the north of Doha, Al Khor Island invites travelers to immerse themselves in a harmonious blend of natural beauty and cultural heritage. Explore the island’s historic mosque and fish market, and revel in the unspoiled beaches and crystal-clear waters that grace its shores.

Umm Tais National Park: Tucked away north of Al Khor, Umm Tais National Park unveils a hidden gem boasting salt flats and mangroves, forming a unique ecosystem. Traverse the park’s picturesque walking trails, revel in birdwatching and wildlife viewing opportunities (including flamingos, herons and crabs), and make use of the visitor center and picnic spots for a memorable day immersed in nature.

Dahl Al Misfir Cave: Situated in the heart of the Qatari desert, Dahl Al Misfir Cave stands as a natural wonder, boasting an expansive limestone cave system adorned with magnificent stalactite and stalagmite formations. This awe-inspiring cave, reaching a depth of 40 meters, is not only the largest accessible cave in Qatar but also believed to have formed 325,000 to 500,000 years ago during the mid-Pleistocene Era.

Purple Island: Resting near Al Khor, Purple Island serves as a tranquil nature reserve renowned for its picturesque mangroves, abundant bird species, and exciting activities such as kayaking and wildlife observation. Just an hour’s drive from Doha, this idyllic island captivates visitors with its stunning natural scenery and diverse plant and animal life, making it the perfect destination for an unforgettable family day trip.

Singing Sand Dunes: Located in the southwestern region of Qatar, the Singing Sand Dunes create a mesmerizing phenomenon where the sand produces a melodious sound when disturbed. Engage your senses in this enchanting experience, as you witness the harmonious symphony of nature while exploring the surreal landscape that seems to sing with each step.

A hotel for all seasons and all the great reasons

Four Seasons Hotels & Resorts in Egypt gearing up to welcome bigger influx of tourists

Yves Giacometti, regional vice president and general manager at Four Seasons Hotels & Resorts Egypt, anticipates a busy season ahead for Egypt’s tourism sector. As visitors from across the globe flock to Egypt, they can expect an unparalleled hospitality experience that seamlessly blends a rich history and cultural heritage with a vibrant contemporary atmosphere.

Egypt is known for its rich history and cultural heritage. How does Four Seasons Hotels & Resorts in Egypt incorporate these elements into the guest experience?

As the cradle of civilization, Egypt is more than just pyramids and temples. It is also home to pristine coral reefs, magnificent sand dunes, unique desert landscapes and a vibrant art scene. From sunset boat rides and iconic pyramids sightseeing to majestic underwater discoveries in the Red Sea and celebrated artistic craftsmanship, Egypt seamlessly blends ancient history with cosmopolitan culture in the 21st century.

Here, a rich and storied past merges with a dynamic present, creating a spectacle like no other.

With an exceptional Four Seasons collection in Egypt, we have established a strong presence in the country. Our beautiful properties in Cairo, Alexandria, and Sharm El Sheikh offer a diverse range of luxury experiences, both in terms of geography and luxury. We are perfectly positioned to leverage this interest through a variety of extraordinary, authentic, and diverse experiences curated by the unique savior faire and delivered with the genuine heart of Four Seasons. In Cairo, Four Seasons Hotel Cairo at Nile Plaza, opens the door to

discovering the vibrant and modern city of Cairo. Situated along the prime Nile riverside, our hotel provides the perfect base to explore the timeless wonders of the past with the guidance of our expert concierge team. Four Seasons Resort Sharm El Sheikh, a beachfront sanctuary, immerses you in the wonders of the Red Sea and desert adventures through our team of experts. Four Seasons Alexandria at San Stefano offers two distinct experiences in one captivating location. Whether you seek a relaxing seaside city break during the winter months or a rejuvenating beach resort getaway in the summer, our resort provides majestic scenery and a haven of serenity.

In terms of guest satisfaction, what key factors do you prioritize to ensure an exceptional stay for visitors?

A Four Seasons experience is defined by our guests themselves; everything is possible with our genuine approach to hospitality. People are the cornerstone of our achievements, and we constantly strive to empower our team members to provide the best possible stay experience for guests.

At Four Seasons Egypt, we offer highly personalized care by carefully selecting and training friendly, warm, and knowledgeable staff. Our commitment to delivering exceptional service is the result of recognizing each guest and paying attention to the important small details. By creating a personalized stay at any of our Four Seasons Egypt destinations, we ensure guest satisfaction and create memorable experiences.

Can you share any insights about guest demographics at Four Seasons Hotels & Resorts in Egypt? How do you cater to the needs and preferences of different types of guests?

Our guests encompass a wide range of individuals, including families, couples, honeymooners, short-breakers, divers, water sport and culture enthusiasts, as well as celebrities, originating from various international markets. Each guest type possesses distinct preferences. For instance, honeymooners seek solitude, romance, and entertainment. To cater to these guests, we provide tailored services such as romantic set-ups in restaurants,

couples spa therapies, in-room arrangements, and romantic tours.

Families, on the other hand, benefit from dedicated amenities like easily accessible swimming pools for children and our “The Kids for All Seasons” program, which offers child entertainment to allow parents some personal time, along with babysitting services. We offer a variety of accommodation options, a wide array of activities, and facilities that cater to all needs and fulfil the guests’ requests. At Four Seasons, hospitality, luxury, and breath-taking views are always guaranteed.

In your opinion, what makes Egypt an attractive destination for luxury travelers? How do you capitalize on these attractions?

Egypt is poised to revive its luxury tourism sector in anticipation of the grand unveiling of the “New Wonder in the Making, Grand Egyptian Museum (GEM)” in Cairo. After a silent soft launch, the museum is currently in a trial special operations period, with plans for all 12 exhibition halls to open fully later in 2023. Taking specific cities into account, Cairo, known as the “city that never sleeps,” offers renowned nightlife, a vibrant art scene, and centuries-old landmarks for sightseeing. Alexandria, often referred to as “the pearl of the Mediterranean,” boasts its own unique charm, while Sharm El Sheikh stands out as a rare sea-and-desert destination, showcasing stunning underwater wonders. Additionally, Luxor and Aswan collectively house one-third of the world’s monuments. With such exceptional attractions, Egypt is unquestionably a must-visit destination for any traveler. For those seeking luxury experiences, Four Seasons Egypt Hotels and Resorts provide unparalleled offerings. In Cairo, guests have the opportunity to embark on a desert adventure, immersing themselves in Egypt’s 7,000-year-old history while marveling at the legendary pyramids. Illuminated by majestic colors beneath a starlit sky, the pyramids showcase the grandeur of the ancient pharaohs. Guests can enjoy this spectacle from the comfort

of their private suite, accompanied by the Four Seasons chef and culinary team catering to their epicurean desires. In Sharm El Sheikh, guests are treated to one of the world’s most awe-inspiring diving destinations, boasting crystalclear waters, vibrant reefs, abundant marine life, and notable shipwrecks that have captivated researchers and historians, including Jacques Cousteau, for decades. The Dive Centre at Four Seasons Resort Sharm El Sheikh offers a unique Red Sea dive experience at the historic resting place of the WW2 SS Thistlegorm, a British munitions ship. In Alexandria, guests can indulge in a private evening at the 19th-century Royal Jewellery Museum, followed by a delightful dinner in the palace’s Royal Gardens, prepared by the hotel chef and accompanied by live musicians.

As a leader in the hospitality industry, what trends do you see for the future of luxury travel and hospitality in Egypt?

Egypt is experiencing a surge in demand for the destination, as it is increasingly regarded as a viable choice. The summer season proves to be thriving for the leisure market in Cairo, Alexandria, and Sharm El Sheikh. Additionally, there is a growing demand from corporate and group segments, primarily originating from the GCC, Europe, and the US markets. In the upcoming year, we anticipate a sustained revival of tourism, leading to a robust and even more prosperous business environment that will contribute to the stabilization of the economic situation.

Yves Giacometti, regional vice president and general manager, Four Seasons Hotels & Resorts, Egypt

Journey through Egypt's cultural landmarks and celebrations

A nation rich in history and studded with spectacular antiquities, Egypt presents a tapestry of cultural landmarks and festivals that have become beloved by tourists from around the world. Its cultural legacy is vast and diverse, representing both its illustrious history and vivacious present. Egypt’s amazing tapestry never ceases to fascinate and astound those who set out on this incredible adventure, whether they are seeing the historical monuments or taking part in the festivities.

The Great Pyramids of Giza: No visit to Egypt is complete without witnessing the awe-inspiring Great Pyramids of Giza. These remarkable monuments, constructed as tombs for pharaohs, stand as a testament to the ancient Egyptians’ engineering prowess and artistic genius. Even today, visitors are spellbound by the majestic allure and enigmatic aura of the pyramids and the enigmatic Sphinx.

Abu Simbel: Situated on the shores of Lake Nasser in Aswan, the temples of Abu Simbel pay homage to the architectural magnificence of ancient Egypt. Carved meticulously out of solid rock, these temples were relocated through an extensive preservation effort to safeguard them from flooding. The colossal statues of Ramses II leave visitors in awe and attract tourists from across the globe. Additionally, the captivating light and sound show held at night beautifully accentuates the temples’ majesty, accompanied by captivating storytelling.

Luxor: Referred to as the “world’s greatest open-air museum,” Luxor boasts a multitude of extraordinary landmarks. From the renowned Valley of the Kings and the splendid Temple of Hatshepsut to the grand Karnak Temple Complex, these sites showcase the opulence and splendor of ancient Egyptian civilization.

Mount Sinai and St. Catherine Monastery: Iconic religious sites located in the Sinai Peninsula, in Egypt. Mount Sinai holds biblical significance as the mountain where Moses received the Ten Commandments, while St. Catherine Monastery is one of the oldest Christian monasteries in the world, housing ancient manuscripts and religious artifacts. Together, they offer a profound spiritual experience for pilgrims and visitors, combining the awe-inspiring beauty of the surrounding mountains with the rich religious history and cultural heritage of the region. These landmarks continue to captivate and inspire people from diverse backgrounds, inviting them to explore their profound significance in the tapestry of human faith and history.

Abu Simbel Sun Festival: Twice a year, on February 22 and October 22, the Abu Simbel temples become the stage for a breath-taking spectacle. When the sun perfectly aligns with the temple’s entrance, its rays penetrate the inner sanctum, illuminating the statues of gods. Thousands of people flock to witness this aweinspiring event.

Historic Cairo: Stepping into the labyrinthine streets of Islamic Cairo transports you to a bygone era. This historic district is adorned with numerous architectural wonders, including the majestic Al-Azhar Mosque, the iconic Saladin Citadel, and the vibrant Khan El Khalili Bazaar. Exploring the narrow alleyways allows you to immerse yourself in the rich Islamic heritage of the region.

Cairo International Film Festival: The prestigious Cairo International Film Festival, held annually in Cairo, showcases the best of Egyptian and international cinema. As the oldest film festival in the region, it serves as a gathering point for actors, directors and industry professionals to celebrate the art of filmmaking.

Shem El Nessim: A cherished spring event observed by both Christians and non-Christians, Shem El Nessim heralds the arrival of spring and the rejuvenation of nature. Along the Nile River, families partake in picnics, savor customary dishes and engage in festive activities such as egg decoration and traditional games.

Festival of the Nile: Celebrated in Aswan, the Festival of the Nile exalts the cultural heritage of the region through a series of captivating events. These include enchanting folkloric performances, soul-stirring music, and invigorating boat races on the majestic Nile River.

Luxor

Al-Azhar Mosque

Abu Simbel

St. Catherine Monastery

Turkish Delights: Istanbul and Bodrum

By Alp Sarper

Istanbul

The Bosporus Strait graces Istanbul’s magnificent shoreline, bridging Europe and Asia. This bustling metropolis of over 15 million people epitomizes the fusion of history and culture. Influenced by renowned civilizations like the Greeks, Romans, and Ottomans, Istanbul boasts an irresistible allure.

Today, as part of the Turkish republic, Istanbul presents a plethora of attractions. From the upscale shopping districts of Nisantasi and Bagdad Caddesi to the vibrant Grand Bazaar with its 4,000 shops and bustling population of 25,000, the city caters to diverse tastes. The historic peninsula, embraced by the Bosporus, proudly displays architectural marvels. Among them, the stunning Hagia Sophia, captivating Basilica Cistern, majestic Topkapi Palace, exquisite Dolmabahce Palace, grand Sultan Ahmet Mosque, mighty Rumeli Hisari, and iconic Galata Tower stand out. Istanbul’s museum scene is equally exceptional, featuring treasures like the Istanbul Archaeological Museum, Rahmi Koc Museum, Pera Museum, Harbiye Museum, Asiyan, and Istanbul Modern. Here, the past seamlessly blends with the present, offering a remarkable journey through history and a vibrant cultural tapestry.

Where to stay

The Peninsula Istanbul

For avid James Bond fans, the memorable scene from ‘Man with the Golden Gun’ comes to mind. The suave 007, masterfully portrayed by the late Sir Roger Moore, tails Bond girl Andrea Anders (played by Maud Adams) across Macau to Hong Kong. It’s in that scene that she gracefully enters one of The Peninsula Hong Kong’s renowned “Peninsulagreen” Rolls-Royces. Today, however, our attention turns to the newest jewel in the iconic hotel brand’s collection – the stunning Peninsula Istanbul. Nestled along the enchanting shores of the majestic Bosporus Strait, this exceptional property comprises four buildings, with three of them designated as protected historical landmarks. Istanbul, a city renowned for its vibrancy and allure, now proudly boasts The Peninsula Istanbul, where guests can immerse themselves in unparalleled luxury. With 177 lavish rooms and suites offering breath-taking views of the Bosporus, complemented by a magnificent pier front, this hotel truly embodies the spirit of its surroundings. For the more discerning visitors, the Peninsula Suite is an absolute marvel, boasting its own hammam, gym, and a rooftop swimming pool.

The Peninsula, Istanbul

Pera Palace Istanbul

The Pera Palace Hotel, located in Istanbul’s historic Beyoğlu district, boasts a captivating legacy dating back to 1892. Initially built for esteemed Orient Express Train passengers, it signifies the transition from the Ottoman Empire to the early Turkish Republic. This architectural gem effortlessly blends art nouveau and orientalist styles, showcasing its rich historical importance. Nestled in the heart of the city, the Pera Palace Hotel provides mesmerizing views of Istanbul’s Golden Horn. Its central location allows guests to easily explore vibrant attractions like Istiklal Street and Taksim Square, just a short walk away. Over the years, the hotel has welcomed an impressive array of renowned individuals, including Zsa Gabor, Ernest Hemingway, Queen Elizabeth II, and Agatha Christie. Room 411, where Christie famously wrote “Murder on the Orient Express,” is now named in her honor, as is the Agatha restaurant. Furthermore, room 101 has been transformed into a museum paying tribute to Mustafa Kemal Ataturk, the visionary founder of modern Türkiye, who frequented the room between December 1915 and October 1917. For those seeking luxury, history, and refined elegance, the Pera Palace Hotel delivers an unparalleled experience. With its exquisite rooms, exceptional dining choices, and breathtaking vistas, it stands as the ultimate destination for discerning travelers who appreciate life’s finer pleasures.

Where to eat

The culinary scene in Istanbul is vast. From delectable street food to top-tier culinary masters, this city has it all. Here are a few recommendations to satisfy your taste buds: Hunkar Lokantasi, Mikla, Ulus 29, Rana by Topaz, Banyan, Feriye, Pandeli, Sunset, Iskele Hisar, Borsa Harbiye, and 5.Kat.

Bodrum, formerly Halicarnassus of Caria, is a popular summer destination in Türkiye, drawing global travelers. It holds a rich cultural history, witnessing the Dorians, Romans, and Ottomans. Highlights include the Mausoleum of Mausolus, a Wonder of the Ancient World, and the renowned historian Herodotus. The first settlement emerged on Zephyria Island, now home to the impressive Castle of St. Peter. Reconstructed by the Knights of St. John, it has witnessed the reign of various empires and served as a place of exile for notable figures like Cevat Şakir Kabaağaçlı, known as the fisherman of Halikarnas. Today, Bodrum is a coveted summer destination with boutique hotels, luxurious resorts, lively beach clubs, and diverse dining options. The iconic Blue Cruise on traditional Turkish sailing boats is a must-do experience. During summer, the population swells, and Bodrum-Milas Airport offers regular direct flights from Dubai, Sharjah, Istanbul, and other global destinations, served by Emirates, Turkish Airways, and international carriers year-round.

Where to stay Flamm – A Boutique Paradise

Try out Flamm, a boutique hotel and beach club nestled on Gölköy’s pristine waters, just a short 20-minute drive from central Bodrum. Drawing inspiration from the local Turkish Riviera villages, Flamm offers a private beach and a delightful Mediterranean restaurant. With 18 coastal-style rooms featuring natural colors, arched wooden ceilings, and parquet floors, guests can enjoy direct water views from the Flamm suite and five seaside suites. The three terrace suites, one garden suite, and eight standard rooms offer proximity to the sea.

Flamm’s beach club is a sought-after destination for both hotel guests and visitors. To secure a spot, it is recommended to make advance reservations due to high demand. Enjoy the enchanting sundowners accompanied by renowned DJ Alain Silifkeli. For an authentic and luxurious taste of Bodrum’s lifestyle, Flamm is the perfect retreat.

The Blue Cruise

Experience the Turkish Riviera with the exceptional Blue Cruise. These cruises, ranging from five days to several weeks, invite boat enthusiasts to sail on traditional Turkish sailing vessels known as Gulets. From simple boats with limited electricity to 100-foot Gulets equipped with Jacuzzis and onboard jet skis, there’s a Gulet to suit every preference.

Bodrum serves as a gateway to captivating destinations like the Gulf of Gokova and the Gulf of Hisarönü. The former mesmerizes with its breath-taking beauty, offering serene coves embraced by pine forests and crystal-clear waters, where the distant sound of crickets serenades you. Hisarönü stands out with its intriguing ports, luxurious moorings, and close proximity to Greece’s Dodecanese archipelago.

Luxurious Gulet cruises are offered by various companies, and adventure seekers will find a lineup of Gulets at the central Bodrum public marina.

Bodrum is a true haven for exceptional local and international cuisine, as well as luxurious beach clubs. Here are a few noteworthy recommendations:

Where to Eat:

Melengeç Gumusluk, Lucca By the Sea, Yalikavak Marina (Novikov, Zuma, SaltBea), Berk Balik, ADA Kumbahce, Sunger Pizza, Marina Yacht Club, LOFT, Derekoy Lokantasi, Iki Lokma, Limon Gumusluk, Miam Turkbuku, Garo’s Turkbuku, Kosebasi Turkbuku

Beach Clubs:

Macakizi, Flamm, Moon Beach, Xuma Village, Lucca Beach, Ince Burun – Aktur, Mavi Plaj, Sarnic Beach & Restaurant, Naru Beach, Edition Hotel, Kuum Beach

Bodrum

Pera Palace, Istanbul Flamm – A Boutique Paradise

Discover the best-kept secrets of the Middle East

Make the most of your trip to the region by exploring its hidden gems

Jordan

Travel to the Middle East is an experience like no other, with each country offering its own unique charm and captivating attractions.

From the ancient wonders of Jordan’s Petra to the cultural treasures of Oman, the azure coastlines of Lebanon, and the diverse offerings of Bahrain, there is something for every traveler seeking adventure, relaxation, or cultural immersion.

The World Travel Awards have bestowed upon Jordan the prestigious title of “Most Romantic Destination” on the planet. This recognition adds to the extensive collection of tourism awards received by the country, which comes as no surprise given Jordan’s abundance of breathtaking and extraordinary locations. Among these treasures is the ancient city of Petra, an internationally acclaimed archaeological site that dates back to 300 BC, making it one of the world’s oldest sites. Its pink sandstone cliffs have earned it the endearing nickname of the “Rose City,” a truly captivating spectacle. Don’t miss the opportunity to include a visit to the Dead Sea in your itinerary, where you can partake in the therapeutic wonders of the water.

Petra, Jordan

Oman

There are numerous tourist attractions in Oman, but what truly captivates regional and international tourists are its remarkable cultural sites. In fact, Oman was honored as the world’s “Leading Cultural Destination” by the World Travel Awards last year. A must-visit is the Sultan Qaboos Grand Mosque, renowned for its enchanting walkways, intricate mosaic tiles, and housing the world’s second-largest hand-loomed Persian carpet. Moreover, Oman’s natural splendor, ranging from majestic mountains to windswept deserts and awe-inspiring coastlines, has made it an increasingly popular destination for nature enthusiasts and adventure seekers.

Lebanon

There is an undeniable allure to Lebanon and its people, making it a destination that should not be overlooked. Temporarily set aside the narratives conveyed by news reports and envision the experience of exploring its breathtaking azure Mediterranean coastlines and lushly forested mountain ranges. In addition to its captivating natural landscapes, Lebanon boasts a multitude of exhilarating destinations and cultural attractions. Notably, Byblos stands as one of the world’s oldest continuously inhabited cities, enchanting visitors as a UNESCO World Heritage site. Cultural enthusiasts will find delight in Lebanon’s offerings, including the National Museum of Beirut, where an extensive collection of historical artifacts awaits exploration. For those fascinated by Lebanese architecture, the Beiteddine Palace, an exquisite 19th-century structure, demands a visit.

Bahrain

The Kingdom of Bahrain may be small in size, but it compensates with an abundance of activities for tourists to enjoy. Here, visitors can immerse themselves in Arab culture, free from the constraints encountered in many neighboring countries. For a thrilling experience, head to Al Dar Islands, where a wide range of water sports and activities await, such as swimming, fishing, and sailing. Embark on a leisurely tour of Bab al Bahrain, a renowned souk that boasts charming cafes and shops offering a variety of delights, including spices, sweets, local handicrafts, tea, jewelry, and more. To delve deeper into Bahrain’s rich history, follow the heritage trail, which will lead you to remarkable sites like the Bahrain National Museum, Al Khamis Mosque, and Bahrain Fort. A major highlight in the country is the Bahrain Grand Prix Formula 1 race, attracting racing enthusiasts from the region and beyond, making it one of the country’s most anticipated events.

Kuwait

The country may not be on the radar of many international travelers, but once you experience Kuwait, even for a brief moment, chances are you’ll want to come back for more. It boasts fascinating tourist attractions, stunning coastlines, and incredible architecture. Immerse yourself in the country’s rich history by visiting the Kuwait National Museum or the Abdullah Al-Salem Cultural Center. If you have an interest in vintage vehicles, the Car Museum Kuwait is the perfect place for you. For moments of relaxation and tranquility, don’t miss the opportunity to visit Green Island and appreciate the enchanting charm of the Bayan Botanical Garden. Kuwait is also renowned for its luxurious malls, offering a delightful retail therapy experience. Overall, a trip to the Middle East would be incomplete without exploring the charming attractions that Kuwait has to offer.

Byblos, Lebanon

Sultan Qaboos Grand Mosque, Oman

Manama, Bahrain

Kuwait Towers, Kuwait

Sensational Seychelles, where natural beauty meets artistic expression

As an archipelago of islands, Seychelles offers a multitude of captivating tourism spots waiting to be discovered. From pristine beaches to historical heritage sites, there are countless reasons to embark on a journey to this nation, blessed with awe-inspiring natural beauty and an enchanting island ambiance. Moreover, Seychelles boasts a vibrant culinary scene, boasting delectable delights, and a thriving art community. While renowned as a sought-after honeymoon destination and an idyllic diving paradise, Seychelles surpasses its already esteemed reputation. When organizing your trip, consider these remarkable places and activities for an unforgettable experience.

Seychelles

Instagram-worthy

Seychelles is renowned for its exquisite beaches, boasting some of the most breathtaking sunsets on the planet. It comes as no surprise that this tropical paradise has become a beloved haven for honeymooners and beach enthusiasts alike. Among its many treasures, Anse Georgette and Anse Lazio in Praslin stand out with their awe-inspiring beachscapes adorned with pink granite rocks and vibrant foliage, creating a truly captivating sight. With approximately 115 islands, Seychelles also offers numerous secluded and intimate beaches to explore and enjoy.

Vibrant art scene

For those with an artistic inclination, Seychelles offers a plethora of options. Visitors will find themselves spoilt for choice as they explore the country and uncover the diverse and profound talent in various forms of artistic expression such as visual arts, music, dance, theatre, architecture, and poetry, among others. While there are numerous art galleries across the island, the Eden Art Space Gallery located on Eden Island boasts the largest collection of contemporary art. Architecture enthusiasts should not miss the opportunity to visit Kenwyn House, a captivating example of historical architecture that holds the esteemed status of being a National Monument in Seychelles.

UNESCO World Heritage Sites

Seychelles, boasting not just one, but two UNESCO World Heritage Sites, has firmly established itself as a tourism hotspot, thanks to the breathtaking Vallée De Mai National Park and the remarkable Aldabra atoll. Aldabra atoll, the second largest coral atoll globally, holds great significance as a site for studying evolution. Meanwhile, Vallée De Mai is renowned for its abundant and diverse flora and fauna, enhancing Seychelles’ natural allure and charm.

A different world

Seychelles is renowned as a haven for enthusiasts of underwater exploration and water sports. This stunning archipelago boasts incredible diving, snorkeling, and surfing sites. Among the most exhilarating spots for snorkeling is Praslin Island, with Cocos being the favored choice due to its abundant marine life. Snorkelers can delight in observing diverse fish species, sea turtles, parrot fish, spotted eagle rays, and shoals of vibrant fish that gracefully glide by, whether you venture deeper or stay near the shore.

Leisure and entertainment

Apart from its breathtaking natural wonders and vibrant art scene, Seychelles offers an abundance of leisure and entertainment activities suitable for the whole family. Golf enthusiasts can indulge in a delightful experience at the 18-hole golf course, adjacent to the picturesque Anse Kerlan Beach, located at the Constance Lemuria on Praslin. For a one-of-a-kind adventure, consider participating in a coral planting activity at the Hilton Northholme, or get your adrenaline pumping by trying ziplining and rock climbing at Constance Ephelia. Moreover, the unforgettable semi-submarine experience awaits you in the enchanting waters of Eden Island and Beau Vallon.

Sailing and cruising

Seychelles boasts an extraordinary marine scene that showcases breathtaking panoramas, easily accessible sailing distances, and an abundance of great moorings in secluded bays. Visitors can indulge in sailing and cruising experiences with a state-of-the-art fleet of single hulls and catamarans, available for hire either skippered or bareboat. They can choose to explore the Inner Islands, enjoying the comfort and beauty within this area, or embark on an adventurous journey to the remote Outer Islands, where they will be greeted by captivating reef islands, sandy cays, crystal-clear lagoons, and abundant wildlife.

Island nightlife

Once the sun sets, Seychelles transforms into a lively island brimming with a vibrant nightlife. Alongside the customary nightclubs and pubs, night markets have gained renown as fantastic spots for souvenir shopping and culinary adventures showcasing local cuisine. However, the most sought-after nighttime pursuit is stargazing, and the ultimate destination for this enchanting activity is the Four Seasons Resort Seychelles on Desroches Island. There, you can marvel at the countless stars adorning the night sky, creating an unforgettable experience to cap off your evening.

Savor the flavors

No visit to the Seychelles is truly fulfilled without indulging in the delightful local cuisine. The island presents a tantalizing array of flavors for those who embark on a culinary journey. Some highly recommended dishes to savor are the Grilled Fish - Pwason Griye and the Octopus coconut curry, cherished by both the locals and tourists. And to conclude the meal on a sweet and satisfying note, the Ladob is an impeccable choice for dessert enthusiasts.

From honeymoon paradise to dream vacation hub

The Maldives solidifies its position as a global tourist hotspot with destinations and experiences for families and adventurers to enjoy

In an insightful interview with Economy Middle East, Thoyyib Mohamed, the CEO and managing director of Visit Maldives, sheds light on The Maldives’ exceptional strides toward positioning itself as a top-tier tourism destination. While traditionally renowned for its appeal to honeymooners, the archipelago has successfully broadened its allure to encompass families and individuals in search of their dream vacation. Mohamed eloquently outlines the diverse range of captivating experiences awaiting visitors at this soughtafter tourist hotspot.

Thoyyib Mohamed, CEO & managing director, Visit Maldives

What initiatives are undertaken by The Maldives to establish itself as a premier tourist destination?

For the past three years, The Maldives has proudly maintained its position as the world’s foremost destination. This achievement is the result of unwavering dedication and collaboration among our team, stakeholders, industry partners, and international media. Our tireless efforts to promote the Maldives encompass a wide range of activities, with an impressive 140 events taking place worldwide last year alone. Through these endeavors, we successfully reached an astounding audience of over 5 billion people. Supporting our global outreach, our 15 PR agencies have been instrumental in elevating the Maldives to its esteemed status as a leading destination. Alongside these initiatives, we employ various strategies employed by other sought-after destinations, including organizing delightful trips, implementing impactful out-of-home advertising, conducting engaging visibility campaigns on social media platforms, and more. Furthermore, our captivating roadshows effectively showcase the allure of The Maldives, appealing to diverse travelers such as honeymooners, solo adventurers, and families.

Top Experiences in The Maldives

How does The Maldives intend to entice visitors to keep coming back?

The Maldives prides itself on being an all-inclusive destination that appeals to a wide range of individuals, from young children to the elderly, ensuring that every visitor can find something captivating and avoid any sense of monotony. With an array of enticing offerings upon revisiting, such as extraordinary underwater accommodations, immersive dining experiences in underwater restaurants, treehouse stays, and much more.

Furthermore, The Maldives provides the opportunity for tourists to engage in authentic local experiences, fostering connections with the local community. From delightful dinners with local families to participating in fishing activities together, visitors can immerse themselves in the culture and create lasting memories. Unlike being a once-in-a-lifetime destination, The Maldives positions itself as a dream getaway that invites repeated visits, catering to both discerning luxury seekers and those seeking more affordable options.

• Swimming with Whale Sharks: Among the must-do water-based activities in The Maldives, swimming with whale sharks takes the spotlight. These magnificent creatures can be observed year-round, and many resorts offer expert-led excursions for an exhilarating and safe experience.

• Nighttime Beach Escapades: Don’t pass up the opportunity to witness the captivating natural phenomenon known as “bioluminescence,” for which The Maldives is renowned. This enchanting display occurs when bioluminescent organisms in the water are agitated, creating a luminous spectacle that can be enjoyed throughout the entire archipelago.