Michelle Messenger 114 S. Elm St., Apt. 28 Greenville, NC 27858
“Hard work always gets results.”
Tel.: (252) 755-0651 E-mail: mmichelle@yahoo.com
Sales Professional Physicians Hospitals Doctors Offices
Enthusiastic, versatile, and assertive, I am a highly effective communicator with both staff and customers. As a perfectionist with excellent analytical skills, I am most effective in roles requiring decisiveness and success. Preferring to measure results in monetary terms, I am a dynamic strategist with an eye for marketing and profits. Capabilities Profile 12+ years of increasingly responsible work experience in sales and healthcare field has enabled me to help companies implement successful sales strategy and tactics, create a strong customer base, and increase market share. Experienced in collaboration with physicians and outside sales, I have a strong understanding of the pharmaceutical industry and can assist companies to create and maintain strong relationships with customers and increase sales. Demonstrated proficiency in the following areas: Training Distribution Customer Service Sales Records/Reports Product Demonstration
Competitive Product Knowledge Client Relationship Management Goal Attainment/Revenue growth Territory Development/Management Sales/Marketing Strategy and Tactics
New Product Positioning Key Accounts/Sales Control Customer Needs Assessment New Accounts Development Product/Market Trend Analysis
Experience Greenville Convention Center, Greenville, NC 2003 Marketing Project Specialist Targeted market segments, developed sales leads and contacts increasing market share, analyzed competitive websites and presented SWOT analysis for the G.C.C. website. Walgreen Company, Greenville, NC 2002 Assistant Manager Produced reports for store and for Walgreen Corporate, managed merchandise: ordering and acceptance ($100,000); presentation ($700,000), provided customer service, managed twenty employees/delegated tasks to meet store goals. Huntsman Building Products (Branch of Huntsman LLC, USA), Yerevan, Armenia 1999-2001 Marketing & Sales Director Created and managed the Department of Sales and Marketing, developed and implemented sales and marketing strategy and tactics, coordinated sales and negotiated sales prices, developed marketing materials in three languages. Huntsman intended to expand its international market for production of plastic pipes. In order to confirm that Armenia was a good target market I was asked to conduct market research. Through my precise and effective communication, I identified key people in the industry discovered that there was an alliance between a local company and a strong partner from the United Arab Emirates who were just entering this market. As a result, Huntsman did not pursue this new market which saved them $1.5 million. Burdened by high production costs, my employer needed to find a new supplier. I contacted a variety of suppliers in neighbouring countries and developed a new contact with a company in Ukraine. This enabled us to reduce manufacturing costs by 25%, gave our company a competitive edge which increased the market share by 7%.
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Michelle Messenger (252) 755-0651
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Family Care, Yerevan, Armenia 1997-1998 Health-Expert & Distribution Manager Key participant in organization and management of training courses for local physicians, collaborated with physicians from abroad to improve local healthcare, identified demand, organized, and distributed medical supplies to the projected medical facilities. Lacking an organized inventory management and control we were unable to effectively serve our customers. I designed and implemented a program to track suppliers, location of merchandise, and the amount provided to each customer over time. By being able to track customer needs and quantities on hand we increased operation efficiency by 50%. FIB Commercial Drug Store, Yerevan, Armenia 1995-1997 Senior Pharmacist & Marketing Manager Organized and managed a new start up drug store, collaborated with physicians of nearby medical facilities: introduced new drugs and reintroduced underutilized drugs, designed and implemented financial incentive system, conducted market research and adjusted our sales strategy to the changing environment, purchased medicine, sanitary products, small medical equipment and negotiated prices. Due to increased competition we needed to expand our customer base. I designed and implemented a financial incentive system and targeted physicians in nearby clinics. This resulted in 20 new physicians coming on board and an increase in sales over 10%. Yerevan State Medical University, School of Pharmacy, Yerevan, Armenia 1994-1995 Senior Assistant Taught “Economy & Organization of Pharmacy” course to students, participated in scientific research projects and worksheets creation. The existing syllabus did not effectively utilize the three hours allocated for the class and students were missing classes regularly. I organized the class format putting emphasize on practical applications supported by examples from my experience at the pharmacy. The students became interested and engaged resulting in a 10% increase in attendance. Education Master of Business Administration, Health Care Management concentration, GPA 4.0 School of Business, East Carolina University, Greenville, NC
2001-2003
Master of Business Administration, GPA 3.52 College of Business and Management, American University of Armenia, Yerevan, Armenia
1997-1998
Degree in Pharmacy with honors, GPA 4.0 School of Pharmacy, Yerevan State Medical University, Yerevan, Armenia Five year program with an additional required year of residency
1985-1990
Certificate, License, and Professional Affiliations Certificate in End of Life Care: Emerging Ethical and Clinical Issues Eastern AHEC Department of Nursing Education, Greenville, NC License in Pharmacy, Health Ministry, Yerevan, Armenia Scholarship, DMEF Direct / Interactive Marketing Seminar, New York, NY Edmund S. Muskie/Freedom Support Act Graduate Scholarship, U.S. Department of State The Honor Society of Beta Gamma Sigma The Honor Society of Phi Kappa Phi Languages: Fluent in speaking, writing and reading in Armenian, English, and Russian Technical Skills: Word, Excel, Access, Windows, PowerPoint, SAS, SPSS, CorelDraw, Internet
2002 1997 2003 2001 2003 2003