Name-Sam Edwards Code-ougd301 Brief-Organic Fast Food 01/04
Brief-The brief was to create the concept and identity for an organic fast food restaurant. The idea behind The Original Food Company was to move away from the stereotypical tone of an organic restaurant, and promote the brand as natural but to the to the point in tone.
Name-Sam Edwards Code-ougd301 Brief-Organic Fast Food 02/04
Brief-The brief was to create the concept and identity for an organic fast food restaurant. The idea behind The Original Food Company was to move away from the stereotypical tone of an organic restaurant, and promote the brand as natural but to the to the point in tone. Concept-The concept for the stationary uses the natural tones of the packaging and keeps the consistency of the identity. As well as the brown paper I also used an organic off white to add to the organic nature of the brand.
Name-Sam Edwards Code-ougd301 Brief-Organic Fast Food 03/04
Brief-The brief was to create the concept and identity for an organic fast food restaurant. The idea behind The Original Food Company was to move away from the stereotypical tone of an organic restaurant, and promote the brand as natural but to the to the point in tone. Concept-The packaging again uses the brown tones. The type used gives a more appropriate tone of voice, and helps portray the strap line better. ‘fresh unadulterated food’.
Name-Sam Edwards Code-ougd301 Brief-Organic Fast Food 04/04
FRESH. UNADULTERATED. ORIGINAL FOOD. HAND MADE. HAND DELIVERED. Fresh Food made daily on site taken to your door to give you a truely nourishing experiance
DELIVERIES ABOUT US MENU NUTRITION FIND US SUSTAINABILITY CONTACT Deliveries Available From: MON - FRI 8.00-17.00 SAT-SUN 10.00-16.00
Tel: 020 4567 6678
ORDERING IS EASY. 1.Register for our delivery service. 2.Place your order anytime from seven days in advance to five minutes before closing.
Brief-The brief was to create the concept and identity for an organic fast food restaurant. The idea behind The Original Food Company was to move away from the stereotypical tone of an organic restaurant, and promote the brand as natural but to the to the point in tone.
NEW SUMMER MENU REVEALED