GD proposal

Leeds college of art BA (HONS) graphic design A 360 DEGREE

To reinforce the concept we wanted to use degree’s as page numbers as well as using angles to seperate and define the page layouts.

Due to the high amount of photographic content within the publication a white satin stock will be used for the majority of the book. We want to use a grey card stock for the cover.

To stay away from traditional yearbook design we wanted to remove the names from the pages

Graphic design at leeds college of art is a 360 degree. The culmination of 3 years results

of work in the attempt to take away the pretence

in a reinforced, well rounded education that prepares you for a professional environment.

of judgement, and instead communicating the

The course encompasses every degree of creative practice and inspires you to redefine

course and its students as equal parts to a full

graphic design. the atmosphere in the studio and relationship between Students and tutors

360 degree.

creates A Full cyclical learning experience, Giving you a full 360 degree education.

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NOVECENTO NOVECENTO NOVECENTO NOVECENTO NOVECENTO NOVECENTO Ben Harwood/Sam Edwards/Chloe Wilkinson: BAGD Yearbook Concept - 360º

Body Text

Arial Arial Arial Arial

It is not until the end of the publication, by using the main key (board 240º) the reader can see whose work is whose.

Colour Scheme Primary

360º

Secondary

360º

Graphic Design

BA (Hons)

Leeds College of Art

rlo ld a h ty A tters C n º K i r s Wa ma 1 t n i 4 8º ohn r 4 º J mes P d 53 º Ja rwoo a 0 H 6 Ben 67º Edwards 73º Sam 79º Chloe Wilkinson 86º Sara h Robert 92º s J 101 amie F lear 10 º Ol ivia 11 8 º 12 5º Dom Cha pm 1º M an Ru at gm O tT an li uc C k as er se ll

º 41 º 48

Index

Length of line amounts to nights spend awake working towards a deadline.

Degree’s correspond to students which can be found in the index.

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er ak tk hi W in u Fr sa y Li sty err Ch 8º Kir on 30 º 7 m i lins 31 5º S Col l i h 32 P º ave 334 irsty C K 341º na 3 4 7 º B e n M ck e n 3 5 1 º W ill C o tt e ri l 7º Jo 1 5 º e Wa r b u r t o n Be 2 t 1 h Ya t e 2 º L s 34 8º F uke O ra º ’ Ch nce brien sc a Pe ar li

360º

79º 86º 92º 101 º 10 8 11 º 5 12 º 1º

8º 30 º 7 31 º 5 32 º 334 341º 347º 351º 7º 15º 21 º 28 º 34 º

Key

Ro

ts

a irb

ds ar w n Ed so ty aw on ar h L ils M p W te 1º S ur hie 21 8º Sop Kam eet 21 º j l 4 h 22 º Ba Smit 231 Amber f in 239º u d ia G r if 2 4 5 º C la 252º Sadie Thompson 2 5 9 º C h r is L a w s o 265 n 27 º Liam R u shfir 27 2º Sa th r 2 9º a h Pri Ya 2 88 t 9 c h 9º º A fet B ard n i s d rat y

e

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Ben Harwood/Sam Edwards/Chloe Wilkinson: BAGD Yearbook Concept - 360º

7º 12 3º 13 º 1 14 º 148 155º

161º 168º 175º 181 º 18 9 19 º 5º 20 3º

60º

60º

The infographics are designed to highlight and inform readers not only of the positive aspects the course offers but some of the amusing facts and annecdotes that have come to define our time at Leeds College of Art studying

nk

an an Fa r ag F li y n º Em Fla 7 s 12 33º Jame ver a e 1 1º hW 14 º Mitc 148 Fred Bates 155º oney 1 6 1 º M ic h a e l M o 1 6 8 º A le x S lip p e ns 175º L iam C 181 ooper º Chr 18 1 9 9 º M i s Va n ’Nie at 20 5º kerk 3º Ma thew C ha Ni x G tfie re al ld go lC ry ru ck sh an k

Degree’s correspond to students which can be found in the index.

1º 21 8º 21 º 4 22 º 231 239º 245º 252º 25 9 º 265º

e ki

155º 161º 1 68 º 175º 181 º 18 9 19 º 5º 20 3º

240º r be

Index

Length of line amounts to hours spent a week in the studio.

272 º 27 9 28 º 29 8º 9º

Degree of sleepless nights before deadlinesº

7º 12 3º 13 º 1 14 º 148

1º 21 º 8 21 º 4 22 º 231 239º 245º 252º 259º 265º

272 º 27 9 28 º 2 9 8º 9º

Infographics

Key

8º 30 º 7 31 º 5 32 º 334 341º 347º 351º 7º 15º 21 º 28 º 34 º

º 41 º 48 º 53 60º 67º 73º

Degree of time spent in the studioº

º 53 60º 67º 73º 79º 86º 92º 101 º 10 8 11 º 12 5º 1º

Infographics

Here you can see the main key which would appear at the end of the publication. This key is of vital importance in the identification of peoples work and also at highlighting each indivudal person/degree being a part of the overall course and thus the overal publication.

Graphic Design. In this instance for example the coloured bars that follow the colour wheel spctrum and 360 degree concept communicate the amount of night hours spent working before a deadline; something that every student on the course can relate to.

To allow for the tutor pages to differentiate from Rationale Unlinke some of my peers i am actively unethical, I dont care about the ice caps or the plight of the indigenous Amazonian tribes. I’m a graphic designer not a huminatirian.

Contact

Placements

www.craiglaing.com craig@craiglane.com +44 (0) 7774 t641951

Elmwood DesignBridge Saatchi & Saatchi

the student pages they will be reversed out. Not

A TUTORS ANGLEº

only will this drawe the readers eye to the pages but it will allow for easier navigation of the book.

The tutors have also been included as angles within the 360º due to their vital input to the “This is our 3rd year of graduates and once again I am inspired by the hard work, commitment and creative drive that they have demonstrated throughout their time

successful completion of the rounded education each student receives and completes.

on the course. Individually and as a group they have risen to the challenge set by previous years and raised the standard for the years to come. I feel proud to have 70% 80%

been part of their development as individuals, designers, and as professionals. The

60%

creative industries should be

40%

grateful... the new future

All angles between 0º and 180º are drawn and defines from a baseline at the bottom of the page. All angles from 181º and 360º are defined from a baseline at the top of the page.

85%

154º

20%

155º

360º

The layout is defined by an angle. Angles are representative of an individual. An Individual is partly responsible for the complete education

221º

received. Each individual’s angle is at an interval

232º 70%

of the full 360º and the key at the back of the

70%

80%

publication informs the reader whose work is

80%

60%

whose.

60%

40%

40%

85%

85%

20%

20%

Each individual has their own personal piece of infographics outlining how much they consider themselves to be interested in certain disciplines. Rather than making the infographics too text heavy there are icons designed to represent the 6 disciplines:

Typography & Layout Image Branding Identity Retail and Packaging Editorial and Publishing Design for Screen

Rationale

Contact

Placements

Unlinke some of my peers i am actively unethical, I dont care about the ice caps or the plight of the indigenous Amazonian tribes. I’m a graphic designer not a huminatirian.

www.craiglaing.com craig@craiglane.com +44 (0) 7774 t641951

Elmwood DesignBridge Saatchi & Saatchi

Rationale Unlinke some of my peers I am actively unethical, I dont care about the ice caps or the plight of the indigenous Amazonian tribes. I’m a graphic designer not a huminatirian.

Contact

Placements

www.craiglaing.com craig@craiglane.com +44 (0) 7774 t641951

Elmwood DesignBridge Saatchi & Saatchi

221º-232º

Ben Harwood/Sam Edwards/Chloe Wilkinson: BAGD Yearbook Concept - 360º