THE FUTURE OF REAL ESTATE
Company Profile
THE FUTURE OF REAL ESTATE
www.edar.com
Company Profile EDAR is the #1 real estate broker in Egypt and is the proud founder of on-linebased real estate business in Egypt. Co-founded in 1999 by EFG-Hermes S.A.E. (Egyptian Financial Group-Hermes), an investment bank, and the largest financial securities, services and stock brokerage company in Africa and the Middle East, EDAR started its leading real estate business with access to over 20,000 properties. In May 2002, EDAR joined forces with a number of other leading internet based companies and became part of LINKdotNET, an internet industry leader in Egypt and one of Orascom Telecom group of companies. This new partnership creates a unique opportunity to share corporate and Internet expertise and provides our clients with highly specialized and experienced management, research and technical teams.
Brokerage Services On A Personal Level EDAR serves sellers, buyers and renters of residential and commercial property and vacation resorts throughout the major cities in Egypt. The primary focus is on “Seller/Buyer/Renter Representation" in the acquisition of new properties. We are a Service and Information oriented business, advocating the best interest of one party --- you, the client. Due to the continued growth of the company in the real estate field, EDAR has expanded its presence to 5 branch offices: Dokki, Mohandiseen, Maadi, Nasr City and Alex. These branch offices provide premium real estate services to a diverse clientele. Using the latest internet technology, coupled with in-depth local market knowledge and experience, the EDAR team provides solutions to your space requirements with speed and accuracy. Understanding the perspectives of both Seller/Buyer and Owner/Renter, and working as an effective intermediary, the EDAR agent helps develop, define, and prioritize solutions to your property needs to create a fair, win-win transaction for all concerned, and bring you the best possible negotiated deal.
THE FUTURE OF REAL ESTATE
www.edar.com
EDAR - A Powerful Brand Name EDAR, the Future of Real Estate Company, with current access to over 60,000 property listings is a powerhouse of real estate resources. Our brokers and sales associates have access to the best real estate training in the industry and are committed to bringing you the highest standard of service and professionalism. Buying or selling property can be a very complex, complicated process. There are disclosures to make, title searches to run, property inspections to make, applicant screenings to conduct and price negotiations. You can rest assured and with confidence knowing you r property sale or purchase is in the hands of a well-trained EDAR real estate professional.
THE FUTURE OF REAL ESTATE
www.edar.com
EDAR Services EDAR has service commitments to property sellers, buyers and renters as well. These services could be summarized as follows: Services to Sellers: The Seller Service Promise is our commitment to sellers, to make every effort to sell your property. As part of the Seller Service Promise, EDAR System members agree to: · ·
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Provide a marketing system for your property. Provide worldwide exposure by marketing your property on the Internet. Furnish a written Comparative Market Analysis to help you determine the most effective listing price for your property. Review various financing alternatives. Have the recognized EDAR sign installed on your property. Provide regular progress reports throughout the marketing period. Show your property to pre-qualified buyers. Submit to you all written offers as presented; assist with negotiations; and provide an estimate of your net sales proceeds prior to acceptance.
Services to Buyers/Renters: Buying/Leasing a property can be a complex, intimidating experience, but your EDAR professional can guide you through every step of the way. With EDAR Buyer Service Promise, you will receive professional and personalized service. The Buyer/Tenant Service Promise is our commitment to buyers, to make every effort to buy/lease your dream property. As part of the Buyer/Tenant Service Promise, EDAR System members agree to: ·
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Help you in finding the best property, with access to the entire market by conducting an ongoing search of a wide spectrum of available properties. Perform due diligence and objective evaluation of the candidate property to determine its positives and negatives. Provide a detailed Comparative Market Analysis, if required to assess the market value. Present your best interest. Negotiate on behalf of you for the best price and terms possible. Disclose to you any information that might influence your decision to buy. Act with reasonable skill, care and diligence. Provide an honest, loyal and lawful service.
THE FUTURE OF REAL ESTATE
www.edar.com
Projects List 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37.
Ain Bay (Ain Sokhna) - Degla And Galala Co. Ain Resort (Ain Sokhna) - Degla And Galala Co. Ain Valley (Cairo Alex Road) - Degla And Galala Co. Al Rabwa (Sheikh Zaied) - Alexandria For Contracting Co. Arab Contractors Towers (Rod El Farag) - Arab Contractors Co. Bellagio (New Cairo) - Al Arabia Real Estate Development Co. Cairo Festival City (New Cairo) - El Fatin Co. City View (6th of October City) - Degla And Galala Co. Darah Gardens (Sheikh Zaied) - Al Ahly Real Estate Development Co. Dyar (5th Settlement) - Al Ahly Real Estate Development Co. El Rehab (El Rehab City) - Alexandria For Contracting Co. Flowers Park (Cairo Suez Road) - Arab Contractors Co. Golf Porto Marina (North Coast) -Amer Group Greens (Sheikh Zaied) - Dora Group Hacienda (North Coast) - Degla And Galala Co. Hadayk El Mohandessin (Sheikh Zaied) - Dora Group Hyde Park (New Cairo) - Damac Properties Co. Katamaya Gardens (New Cairo) - North Africa Co. Katamaya Hills (5th Settlement) - Al Ahly Real Estate Development Co. Laguna Vista (Sharm El Sheikh) - Balbaa Group Le Reve (New Cairo) - Al Arabia Real Estate Development Co. MAC Paradise (Alexandria) - MAC Co. For Real Estate Investment Magawish compound (Magawish) - EDAR Sea view properties. Medows Park (Sheikh Zaied) - Al Arabia Real Estate Development Co. Mountain View (Ain Sokhna, North Coast, Sahl Hashish) - Mountain View Co. Park Avenue (Cairo Alex Road) - Damac Properties Co. Porto El Sokhna (Ain Sokhna) - Amer Group Porto Marina (North Coast) - Amer Group Samra Bay (Hurghada) - Resort Alliance Co. Seif Plaza (Alexandria) - Seif Co. For Real Estate Investment Seif Towers (Alexandria) - Seif Co. For Real Estate Investment Shourok 2000 (Shourok City) - Dora Group Sidi Mostafa (North Coast) - North Coast For Investment Co. Smouha Terrance (Alexandria) - Solik Co. For Real Estate Investment Topaz (Ain Sokhna) - Al Arabia Real Estate Development Co. Up Town (Mokatam) - Emaar Misr Co. Zayed 2000 (Sheikh Zaied) - Dora Group
E D AR
THE FUTURE OF REAL ESTATE
www.edar.com
EDAR Launches its New Franchise System (Cairo, Egypt, Mar. 2002)- EDAR franchise system introduces an incentive for real estate professionals to get involved in their industry and to offer their clients a higher standard of service while promoting their own business. “We believe the real estate market in Egypt shows great potential. A franchise can be profitable and professionally rewarding especially with EDAR, which is the leading real estate marketing company in Egypt today.” commented Tarek Ali, EDAR Chairman. “We seize this opportunity to invite top caliber real estate marketing companies to become part of the EDAR growing network and share in its benefits.” A few reasons for buying an EDAR franchise: Ø facilitates faster growth due to EDAR tested marketing programs and operational systems Ø is less risk to your invested capital Ø reduces your operating expenses Buying an EDAR franchise provides a proven method of doing business. The EDAR trademark of delivering service with the highest standards of professional integrity provides an immediately recognizable value with the customer, creating that initial ongoing support so you don’t have to reinvent the wheel to be successful. Our network, renowned for our top producers and for providing quality service to consumers has continued to grow. At the same time, so have our technical and professional training support programs grown making EDAR a dynamic force in real estate education and technology.
THE FUTURE OF REAL ESTATE
www.edar.com
EDAR速 REAL ESTATE FRANCHISE SYSTEM Why a franchise? Franchising can be very Profitable to your business as it offers a number of significant benefits and solutions in terms of expansion capital, local unit management and time to market. Franchising is nothing more or less than a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of customers about the company's products or services.. Franchising is a network of interdependent business relationships that allows a number of people to share a brand identification, a successful method of doing business, and a strong marketing and distribution system. This is fundamentally why you buy a franchise, to minimize risk and give yourself the best possible chance to succeed. Why should I buy a real estate franchise in Middle East? If you are planning on opening a real estate business in Middle East, a franchise offers a great deal more stability to the owner, operator and investor. Franchising is without a doubt one of the most successful business concepts available. The real estate business is a very promising sector in Middle East, It's is a fast growing industry especially With all those governmental measures that are taken in order to create an attractive business environment. In this context it is worth pointing out that the many governments are currently working on issuing the mortgage law. This new law will provide home ownership for a large sector of the society by offering long-term loans and at the same time protecting the rights of all involved parties. The law will increase real estate development by encouraging capital investments and improving what's being offered in the residential and commercial arena. This law will certainly help charge the market and create more liquidity. One of the laws objectives is to create new cycles and policies for the real estate industry. In this regard, franchising in the real estate market in the middle easte will give you an opportunity to benefit the advantages of a fast growing business with a much lower risk factor.
THE FUTURE OF REAL ESTATE
www.edar.com
Why is Franchising with e-dar a smart choice? EDAR is proudly the founder of the on-line-based real estate business in middle east. We are providing services to -currently, over 30,500 properties in Egypt. edar.com has developed its in-house business-to-business, business to customer, web site and database according to the latest standards in business-driven dot com companies. And in addition of the online services, e-dar has lately expanded its range of activity to include a new customer support service by acting in the home selling process as a real estate agent. In this context, e-dar is currently providing its employees with a highly developed training program. It is also integrating an advanced software that would allow optimize real estate marketing on the web. Franchising with e-dar gives you the added advantage of brand name and logo recognition, marketing and advertising efforts of a collective group and yet the ability to independently own and operate your business. The e-dar franchise system: When you purchase an e-dar franchise, you are joining forces with the first consumer brand in real estate. Your franchise makes you a part of Egypt's largest real estate marketing company. Once put, as part of the e-dar system you will be able to benefit from these services: · EDAR Real Estate Franchise System Developed on International Standards · An advanced Real Estate training program by EDAR Virtual University ·
A sophisticated Real Estate management software
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Professional Real Estate Marketing support
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Edar Real Estate Franchise Program Manual
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Edar.com No#1 Real Estate website in Egypt
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Edar Real Estate and home magazine
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Edar panoramic virtual tour for Real Estate·
www.edar.com
THE FUTURE OF REAL ESTATE
AUC Advertising Award EDAR received the prestigious American University in Cairo “Annual Advertising Award” in 2001 for its creative and outstanding achievements in website development. The receipt of this award continues to provide motivation and inspiration to EDAR to achieve new heights in the field of website development.
Realtors Training:
“Success through Education” At EDAR, we believe that in order to excel in any field, you must be well trained. Therefore, EDAR has developed a fully comprehensive step-by-step training program for Real Estate sales agents acquired from the most powerful international training programs in the world. We have accelerated the career growth of many Real Estate Professionals through our advanced and continuing education programs. With Accelerated Real Estate Training, our goal is to provide the most dynamic and effective Real Estate training programs available, providing such outstanding results that our clients will see a significant and long lasting return on their investment. With the introduction of our Dynamic Sales Training Workshop, EDAR is your best solution for all of your training need
www.edar.com
THE FUTURE OF REAL ESTATE
Client List
HSBC
www.edar.com
THE FUTURE OF REAL ESTATE
Full Range of Services
Single point of competent contact Strategic Planning Market Research Site Identification Facilities/property management Lease vs. Own Valuation Purchase/sale Disposition
EDAR Agents are trained . . . Retail Office Industrial Land Investments Apartments Property Management
Simply stated,“It saves you time and money�
Business Development Technology
ED A R
www.edar.com
THE FUTURE OF REAL ESTATE
Overview
Finding the right property calls for strong understanding and great resources EDAR can assist by providing professional local expertise throughout EGYPT for property disposition and /or site selection provide, local single point of contact for all real estate requirements and to create a customized and streamlined process that have a great impact in saving time and money. The goal of a EDAR presentation is to find the perfect point of connection between properties available in the market and the needs and financial capacity of clients. The steps and process involved in selecting, seeing and evaluating available properties: Consulting . Assist clients in locating suitable properties with acquiring and interpreting information about the property and its condition. Negotiating. Help clients arrive at a realistic offer for the property and assist in planning a negotiating strategy. Advise about financing options.
“ Finding the right proprety calls for strong understanding and great resources. �
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Managing the transaction. Guide clients through the intricate paperwork of a real estate transaction and help ensure the closing stays on schedule.
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ED AR
www.edar.com
THE FUTURE OF REAL ESTATE
Services Chart
Negotiating
Consulting ! Locating suitable properties. ! Previewing properties. ! Verifying the properties' condition. ! Verifying property taxes and utilities.
! Negotiating favorable contract terms for Client. ! Explaining legal documents needed for closing and helping secure them.
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! Presenting the offer to the sellers' representative.
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! Verifying the value of the property.
! Advising Client on structuring an offer.
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Managing the transaction. ! Assisting client and their attorney in clarifying title, zoning, building codes, and access easements.
“ Many factors affect the price that sellers ask for their properties.�
! Referring client to qualified vendors. ! Analyzing the future salability of the property.
ED A R
www.edar.com
THE FUTURE OF REAL ESTATE
Action Plan
EDAR Assignment Initiation to Completion ! Assignment Received ! Client and EDAR Implementation Team Organized ! Initiation Package Forwarded to Local Associate ! Criteria Reviewed ! Timeline Established ! Performance Monitored and Managed ! Timely Status Reports Delivered (Instant Website) ! Transaction Completed
Implementation ! Assignment is given to Qualified EDAR Brokers ! Local Market Analysis Completed, Opinion of Value ! Marketing Plan/Site Search Survey Initiated ! Timely reporting on property dispositions ! Site Tour Scheduled for acquisitions
Negotiations ! Initiate contract process ! Coordinate Site Planning and Appraisals, if necessary ! Provide Market Data Verification ! Supervise Due Diligence process ! Review of Documents and Contracts ! Documents Executed by Clinet ! Final Documents Distributed to All Parties
“ Negotiating the purchase agreement is part of every transaction. Preparation lets you negotiate the best price and terms obtainable. �
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