Test your knowledge

Why read?

1 Which of the following would you not expect to find in a formal letter? a) Text written in first-person narrative perspective b) Text written in a formal tone c) Formal greeting and sign off d) The sender’s innermost thoughts and feelings expressed 2 Which of the following would you not expect to find in an email? a) Subject line b) Time and date electronically stamped c) Sender’s street address d) Text written in first-person narrative perspective 3 Which of the following would you not expect to find in a newspaper article? a) Text written in the future tense b) Formal language c) A first paragraph addressing the who, what, where, when and why of the story d) A headline summarising the article 4 Which of the following would you not expect to find in a newscast? a) Newscaster introduces themselves and their location b) Newscaster uses informal language c) Newscaster presents facts and does not offer their opinion d) Blend of live video footage, live reports and interviews on location, and studio reports and discussion writing is a type of non-fiction that describes visits to new places. 6 A is a type of text that is communicated orally to an audience. 7 Match the features of advertising with their correct definitions. Feature Definition Copy A picture or symbol used to identify a product or company Slogan The group of people you are aiming your ad at, to get them to buy whatever you are selling Logo The words found on advertisements Target audience A short, memorable catchphrase used to identify a product or company 5 ©The Educational Company of Ireland

8 Match the features of persuasive language with their correct definitions.

Feature Definition

List of three Information and data to add credibility to your argument Direct address Using ‘we’ and ‘us’ to convince people we are all in this together Personal pronouns Talking directly to the audience Facts and statistics List things in groups of three to make your argument more convincing 9 What are the features of a radio ad? 10 What are the features of a TV ad? 11 What are the features of a print ad? 12 What makes advertising on social media different from other forms of advertising? Practise Your Writing Skills Complete these writing tasks. Each one asks you to write in a specific text type and with a specific purpose. Write a letter to a friend from your primary school describing your life at your new secondary school. Write an email to someone that inspires you, thanking them for how they help you to achieve your goals. Write a short newspaper article describing a local sports event. Write a short speech on behalf of your class to your teacher about the amount of homework you have been set. Write a short script for a newscast about an extreme weather event. Write a short script for a radio advertisement about a circus visiting your local city or town. Interactive website Go to www.edco.ie/touchstones1 for interactive activities based on this unit. ©The Educational Company of Ireland

Why Read? (page 248) The Rights Of The Reader (page 250) Using Your Local Library (page 251) What Type Of Reader Are You? (page 252)Finding A Book To Read (page 254) Book Lists (page 261) Project: The Ten-Text Challenge (page 269) READING UNIT 7 ©The Educational Company of Ireland