PORTFOLIO by Xuan Zhang from Shanghai Institute of design, China Academy of Art
“HELLO” I am a student graduated from China Academy of Art. I am looking forward to have an opportunity to continue my study in industrial design in your esteemed school.
MY VISION Design changes our life and our future. In this subject which has broader contents, “people” is the core, and I hope to make the world better with my designed products.
PROCESS of Design 01 ANALYSE
USER
RESEARCH
02 CREATE
Living Custom (cloth, food, housing, transportation) Personality Characteristics by Customers Groups Venue
03 FINALIZE
BRAINSTORM
THINK
User Experience
Experiment SOLUTIONS
User Comments
CONDITION Time Spent
Details Revision
SKETCH Questions Raised
SUMMARIZE Determine design direction
TAKE ACTION
TAKE ACTION 3D MODEL
Physical Model
01 CROSS-OVER BICYCLE 02 JOY TRASH PROJECT
CONTENTS
IF
ABILITY
03 APPSTONE 04 PINWHEEL 05 ZOO TICKET
06 CHARGER INSOLE 07 LOVE INN
08 SKETCH 09 3D MODELING 10 PHOTOGRAPH
PROJECT
CROSS-OVER BICYCLE
Specific Operation
Earlier Stage （1.5 months）
Mid-term Stage （4 months）
Later Stage
Stage Target
1
Project Formulation
Thinking, Communicate with adviser
Clarify project content
2
Direction/ Research
Investigate target user, Market and research
Define project goals& intentions
3
Strategy
Establish design functional standard & design strategy
Put forward design framework, method
4
Exploration
Brainstorming, Sketch, Color matching research
Select design direction
5
Development
Modeling rendering, Simulation of structure
In-depth design
6
Refinery
Validation, Feasibility test
Adopt the final scheme
7
Ready to production
CAD drawing, Contact plus industry and commerce, Purchase of spare parts, materials
Start production
8
Manufacturing production
CNC frame parts, workshop principal frame processing, Welding burnishing and lacquering, Whole bicycle assembly
Manufacturing completion
9
Project trial
Look for user for experience activities
To obtain product evaluation and appraisal
（2.5 months）
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Pre-research
人
Method: questionnaire survey
Ecomonics
PEOPLE
244 Users from Pudong,Shanghai ( age18-25 )
Mode of travel
Q1: The main purpose of buying a bike?
Demand & Hobbies
47.5%
Operating time
BICYCLE
ENVIRONMENT
Q2: The budget of buying a bike?
38.5%
Basic elements
3.3%
Others
Q3: What kind of bicycle body color matching do you like?
Q4: The importance of bicycle body weight to the consumer?
2.5%
17% 29.5%
4.5% Steady
Bright
18% 29.1%
16%
2%
4.5%
28.7%
64.8%
Conclusion Riding instead of walking and fitness are the main purposes why consumers want to have a bicycle.
Over 10,000¥ 5,000 - 10,000¥ 2,000 - 5,000¥ Below 2,000¥
Products are evolving like organisms, and environment is the main factor of the direction of evolution, likewise, people’s demand plays also a very important role in this process.
Fitness Athletics
0.4%
Special functional requirements
Travel Cross country
10.2%
NEW
Operating environment
ANALYSIS
Soft
37.5%
45.9% Lively
Most of the colors consumers prefer tend to be modest and vigorous, and they should meet different service environment. On bumpy road, the shock absorber or suspension performance and comfortability are very important. Similarly, easy riding for walking purpose has also become the important requirements of consumers.
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Pre-research
Method: Consumer emotional edition survey analysis Emotional edition - men Age: 23
Method: Consumer traveling habit survey analysis Travel at ordinary times
ANALYSIS
Travel during holidays
CONSUMERS At ordinary times, the modes of travel of college students and office workers are basically the same. However, because of different economic conditions, students seldom have their own cars, and therefore a large number of students mainly ride bicycle. Relative to workers, riding a bicycle to work is mainly out of physical health consideration.
Students Age 18-22
Staffs
Age 22-25
Emotional edition - women Age: 21
Emotional edition - women Age: 20
Most of the purposes of holiday travel are sports, tourism, food, go window-shopping, bars, and video games etc., which vary from people to people, and during holidays, food has become the main factor that influences the tendency of consumption of this group of people. Everybody likes to eat delicious food, and therefore they hope to consume high caloric food through other ways, regardless of the mode or purpose of travel. 18-25 year old young consumer characteristics: strong and varied personalities. Want to express themselves, have their own ideas, not contented with popular products, like the add personal and individual elements thus expressing themselves.
Keywords: sports, health, riding instead of walking, and personalization
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Brainstorm & Sketch Incorporate the sense of movement and shock absorber effect based on appearance characteristics of road cycling
IDEA Combine the riding instead of walking function with the fitness function, and get the “crossover bicycle� concept - a kind of cross-border bicycle that has the characteristics of two types of bicycle: road riding, and mountain biking. It can provide consumers with easy riding experience on the way; likewise, on the bumpy road, rider may also improve his/her riding skills and train and improve his/her physical quality.
Inspiration
Road cycling characteristics 1. Small air resistance 2. Light weight, relatively thin tire 3. Concise and simple appearance 4. Suitable for road sections with excellent road conditions.
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Mountain bike characteristics 1. Sound shock absorber performance 2. Strong bicycle body, and relatively thick tire 3. Sporty appearance 4. Able to adapt to bumpy road sections with very poor road conditions.
Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Development
Selected Scheme
Sketch
Suspansion Structure
Advangtagesďźš 1. Strong sense of movement 2. Combined with highway vehicle appearance 3. Small wind resistance From the physical structural function 4. Light frame weight point of view, it should adapt to an 5. Firm environment with relatively poor highway and road conditions, and 6. Does not affect the provide consumers with a good riding pedaling and treading force experience. 7. Excellent shock absorber performance 8. The bicycle frame production cost is controlled within 2000, giving space to improvement of spare parts performance
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
What kind of color matching perception do you prefer? ¥¥¥¥ Luxurious Classic
Futuristic
Fresh
Dynamic
Sedate
Classic
Manshow
Fresh Endearing Manshow
Less Feeling
Favor Bright
Grunge
Simple
¥
Selection of Match colors Extract keywords through survey of consumers' color trend preference and pricing of these color perception.
Endearing
Dynamic
Futuristic
Individualization or personalization is embodied through color matching or collocation and giving consumer space for independent DIY mapping. Keywords for color matching：Fresh Classic Dynamic Endearing Futuristic
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Modeling & Randering Conduct modeling rendering based on sketch, and main softwares for use areďźš
Alias Automotive 2013
13
KeyShot2
Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Cushioning structural principle diagram Bicycle body under natural state Bicycle body generates cushioning effect Shaft of rotation point
Feasibility Testing
G
=G1+G2=（M1+M2）*g
1.When the cyclist falling down from a height, what the frame mainly bears are the own weight of the frame M2 and the weight of the rider M1. Cushioning spring state
Head Tube Seat Tube
Top Tube
Direction of the action force F
Made reference to the quadrilateral shock absorber and communicated with the structural engineer of the “Forever” brand bicycle of China, and drew 2D and 3D drawings for trying as to whether it can achieve the shock absorber effect and improve its comfort. Finally, it also passed the mechanics and actual production requirements.
3.That force F4 directly extrudes the shock absorber of the Front fork generates front damping effect.
Triangular structure
5.Drives the Triangle which connected to the Rear fork through Shaft 2 rotate clockwise with Shaft 3 as center.
F3
F2
Rear Fork
F4
aft 2
Sh
Shaft
3
6.Lower the front end of the triangle which not fixed with the rear fork to generate key force F3, and F3 extrudes the the spring, so as to achieve rear damping effect. Shaft
Front Fork
1
Down Tube
F1 4.The Rear fork, after stress from F1, rotates clockwise as a whole with Shaft 1 as center and generates F2.
Bicycle body to the ground vertical displacement distance 2.Based on the principle that the action of forces is mutual, the tire bears the ground upward force F1 and F4.
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Dimensional Drawing & Process Drew processing drawings, mainly using CAD. Purchase spare parts, and chassis is processed and manufactured in Geoby Company. Unfortunately, due to policy reasons of the company and I myself is not an employee of the company either, I was not allowed to enter the production workshop of the Company. Assembly shall be conducted after getting the bicycle frame.
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
Product Display 16
Mr. Xuan Zhang, 2013 Master Application Portfolio, Cross-over Bicycle Project
I am a cyclist, and I already have a high-configured mountain bike. After try-riding this cross-over bike, I was very surprised that cross-over bike, which has a mountain bike structure, can function like a road or racing bike on flat road, saving energy and increasing pedaling efficiency. On my way to the Shanghai World Expo, I continually kept on dashing towards the grass lawn, its shock effect is very obvious, and it has also a very good robustness under its fine appearance.
For going to school, bike is mainly used for riding instead of walking.Riding on the road, it makes a high rate of second glance. Its brand new frame appearance is very attractive and eye-catching, its back-stretching double top tube resembles the tail light of a car running in high speed, demonstrating a very strong sense of movement.
After working over half a year, I found out that my time for physical exercise has become less. It happens that it is a cross-over bike, which I can not only ride instead of walking, but also play as sports. Its pricing is relatively suitable for us working class who has just worked for a short period of time and currently cannot afford car expenses.
I am a WHITEFACTORY graphic designer. Personally, I think the coloring scheme is rich. Besides, it also tries to be different as it reserves a little space for consumers to do their own DIY, so that each bicycle can become truly their own special bike.
JOY TRASH SERVICED IN PUBLIC
BELIEF Convenient for people to distinguish garbage
types in the public area, so as to promote popularity of knowledge of garbage classification.
RESEARCH Q1：Have you had the habit of classifying the garbage and put them into separate trash cans? Sometimes
Q2：Do you have the knowledge of garbage classification?
49%
Always
54%
14% 9%
Never
11%
So so
Better
151 sample questionnaire conducted in Pudong, Shanghai.
8% Little
23%
33%
Often
ANALYSIS
Not really
CONCLUSION Q4：Is the current mark of the classified trash can directive?
Q3：Has the current classified trash can played its role of garbage classification?
Q5：Factors that affect us classifying and discarding garbage.
73% Limited
59% Design of Trash Can Yes
4% Quite well
73% 86%
23% Can not No
64%
14%
Publicity
46% Ourselves 36%
In China, many people have already had the consciousness of waste classification. But only a small number of people have developed the habit of classifying and discarding according to classifications, for the main reason of lack of promotion and insufficiency of direction of mark of the current trash can.
Others
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Joy Trash Project
CONCEPT Plastic : IDEA
Matel :
Papper :
Accumulation of garbage After classifying garbage in the public area, extract sign language to apply on the wall outside of the trash can, and hint to the people what kind of garbage should be contained within the trash can using directly piling graphics.
Organic :
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Joy Trash Project
SKETCH
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Joy Trash Project
DETAILS & STRUCTURE
EXPLAINATION
Rotation Fulcrum
In normal use, the Joy Trash consists of four parts.
Cover & Sign
Put in
Take out
Bump Sign
Each part can be opened and be remixed
Each section is independent. People can add and remove the garbage bags.
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Joy Trash Project
A new way to download Apps, movies, songs in public
BELIEF Make the way we download what we want easier and more substantial
yg
pla
s eo
id
w
hv c t a
Original Thought
ic
on ctr e l e use ducts pro
s
e am
us
äşş people
Why?
sleep/rest
a
tw
of es
res
boring Why?
Don’t want to play E products
NEW
environment products
Q:
What will we do when we are waiting? t have Do no or sth me the ga ant w
/rest
sleep
ts
use elec
roduc tronic p
Why?
Many people need Electronic Productsto pass the time .
people
environment
Network speed is limited
Time of operation Place of operation
products
Apps, Movies, Games, Videos and so on.
NEW
A platform provide people a service to download Apps,Movies...in public
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Appstone Project
FACTOR 1
WAYS TO DOWNLOAD
FACTOR 2
TRANSMISSION RATE USB 3.0
30mb/s-60mb/s by Data Cable
PC
AT HOME
200kb/s-3mb/s
Internet
Phone by Wi Fi
140kb/s-200kb/s
Wi Fi
3G
600kb/s-800kb/s
Lte
ANALYSIS
Take a 1GB movie for example 17s-34s
by Public Wi Fi
USB 3.0
>340s
OUT -SIDE
Wi Fi 3G
>5200s
Internet
3G Net
>1300s
Lte
Phone
When we are at home,download Apps, videos and games from a PC by data line is relatively efficient and substantial. Thus It also can help us save money and time if we want to download things when we are outside .
Lte Net
FACTOR 3
CONCLUSION
TENDENCY OF VOLUME
FACTOR 4
APP
2560*1440
1XXX MB
APP
1980*1080
5XX MB
APP
1024*768
1XX MB
COST
1kb=0.0003 Yuan SHANGHAI
1Gb=1024*1024kb*0.0003Yuan 314.5 Yuan≈50.7Dollars !!
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Appstone Project
THINKING PROCESS
IDEA
Apps,videos,songs
TablePC Data Line
Apps, songs, movies, ebooks.... + Vending Machine + Data Line APP Stone
CONCEPT A vending machine sells apps,videos,song,games and so on. Consumer can download these things by Data Line.
Phone Vending Machine
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Appstone Project
STRUCTURE & DETAILS
SKETCH OUTTAKE
CRUST
INTAKE
SCREEN
DATA LINE
FOR CARD GROOVE FOR CASH FOR PRINTS
SCREEN
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Appstone Project
HOW TO USE
STEP 1
STEP 2
Drag out the Data Line.
Connect the Data Line to cellphone or TablePC.
STEP 4
STEP 3
Pay.
Choice the Apps,movies and songs you want.
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Appstone Project
IDEA Create a new mode of contact interaction with friends and family members. Distance cannot cut contact, let things speaks of your thoughts.
50
2OO SIMPLES FROM ZHANGJIANG,PUDONG,SHANGHAI
50
50
50
1OO STAFFERS FROM SOFTWARE PARK IN ZHANGJIANG 1OO STUDENTS FROM UNIVERCITIES IN ZHANGJIANG 1/2MALES 1/2FEMALES
35%
Modes of remote communication
Phone
Computer
52%
RESEARCH
CONSUMER Too frequent network communication makes users cannot find the most original and the most simple feeling. Therefore they also hope to have new mode of contact communication to make up the above insufficiency, for instance, taking material as the carrier.
KEYWORDS No typing,more interacting Different from tradtional ways
13% Others
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Pinwheel Project
IDEA
CONCEPT My inspiration comes from pinwheel, my childhood toy. Combine pinwheel with WiFi technology to pair the two pinwheels. While rotating one, the other also follow to rotate. For loving relationship between users and extraordinary family relations, the interactive pinwheel can bring the user with kind and interesting user experience.
Wi Fi PINWHEEL
USE WIFI
A
B
CONNECT TO ANOHTER PINWHEEL BY WiFi
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Pinwheel Project
STRUCTURE & DETAILS Wi Fi
Fan
LED
Rotator
Rotator
Wire Cover
PROJECT
DEVELOP Built-in WiFi: while turning one windmill, the windmill of the other will also follow to rotate Battery Cover
LED prompt functions: when the user stirs the windmill, the windmill of the other side will send red prompt light. LED
LED
32
Mr. Xuan Zhang, 2013 Master Application Portfolio, Pinwheel Project
SERVICE CONDITION Office space, family bedroom
HOW DOES IT WORKS
User
Blow or Rotate
Send Signal
Remind Your Toots
Blow or Rotate
Send Signal
Remind Your Toots
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Pinwheel Project
ZOO TICKET Eco-friendly & Animal-friendly
BELIEF Reduce waste of paper generated in the zoo and environmental problem, and help people realize and protect the health of animals.
Paper Tickets
PROBLEMS 1st
97%
Throw away
Used Tickets Others
2nd Sign to forbid people feeding animals People like to feed animals
The disease or sickness of most of the animals in the zoo is caused by tourists who feed the animals with wrong food.
Sometimes,food we feed to cute animals will be harmfull to them
35
Mr. Xuan Zhang, 2013 Master Application Portfolio, Zoo Ticket Project
What is it
IDEA
Wheat for feeding use
wheat after removal of shell
compress into flakiness and print with animal shape.
How does it work Inspiration comes from cookies; materialize the ingredients whose categories have already been effectively distinguished to make them rectangular tickets with a little thickness.
36
Mr. Xuan Zhang, 2013 Master Application Portfolio, Zoo Ticket Project
IF award
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Charge Insole Project
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Love Inn Project
ABILITY
ABILITY
OF SKETCH
42
Mr. Xuan Zhang, 2013 Master Application Portfolio, Sketch Ability
SKILL
of Modeling & Rending
Alias Automotive
Keyshot
C-Vision
44
Show Car
Mr. Xuan Zhang, 2013 Master Application Portfolio, 3D works
Audi R8
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Mr. Xuan Zhang, 2013 Master Application Portfolio, 3D works
Take in M50, Shanghai
PHOTOGRAPH
Take in Chongming, Shanghai 2011
Take in an abandoned factory , Shanghai 2012
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Mr. Xuan Zhang, 2013 Master Application Portfolio, Photograph
THANKS FOR YOUR ATTENTION
Contact Information: +86 13816824314 xuanzhang.industrialdesign@gmail.com