6 Easy Tips On How To Market An Online Business & Get Noticed Fast digitalbloggers.com /business/How-To-Market-An-Online-Business
Introduction The Internet has changed how we live work and play hands down. People are looking to satisfy their information needs online round the clock. They retrieve news online; they shop online and even catch up with their favourite TV shows there. So as a wise business owner, you need to go where your customers are hanging out and are spending heaps of time every day. It is one thing to exist online and another thing to be visible. Visibility is the key to success online. So how do you become visible in this insanely ‘noisy’ market place? Here’s a brief overview of some tactics you can start to research on today. My strategy as far as tactics go is to understand how they work then look for an expert to do the work or get really good training before implementing them.
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Ways You Can Market An Online Business 1.
Search Engine Optimisation
Search engine optimisation also known as SEO is a tactic that helps your site rank highly on search engines. What is needed is content that has been written and contains keywords that you believe your target market might be searching online in relation to your business. Go for longer phrases and use them naturally in your site articles without going overboard.
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Pay Per Click Adverts
SEO strategy goes hand in hand with pay per click advertising. You will buy certain keywords or phrases from a search engine on the basis you will pay for the clicks. Your advert will feature in the search engine’s paid section. Google Adwords and Microsoft’s Bing are good examples. Bing is a personal favourite and is brilliant for PPC newbies.
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Use E-Newsletters
When you are online it is a bit difficult to hit your target audience but you can minimise this by using E-newsletters. This is because a newsletter contains detailed information. You will be in a good position to be reaching potential clients consistently. Ensure that your newsletter reads like content that adds value and not a sales pitch.
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Blogging
Content is king and most of all content that solves problems or teaches your readers something new. When you have authoritative content, you will attract high traffic which results in better SEO ranking. This means you will be visible and being visible means customers can see you, learn to like and trust you. Eventually, they will do business with you. You do not need to do your own writing. Simply hire a freelance writer and tell them what you expect. Pay them a decent sum and all will be set.
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Back Links
For you to rank higher you need an inlet and an outlet in the form of links to your online real estate whether it’s a website, blog etc. You can decide to do this manually, for instance, placing links in your blogs or even placing links in the blogs you comment on. You can also hire others to build inbound and outbound links for your site. The entire process is automated and pretty efficient.
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Get Social
Social media is no longer a place for sitting and looking pretty. It is a place whereby you can create a bridge landing people on your site via your page. Big business deals are closed daily via social media. Develop a social media strategy, have good quality content, post at least twice a day. Get people talking on your page and add links to your site.
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For your presence to be felt online you need to put in a lot of work. The best part of it is, most of the tools you need to market an online business are already available and all that is needed is your time and effort. The six-figure mentors have a brilliant online marketing affiliate training program that offers exactly that. The marketing mindset coaching which I found inside the program is transformational. Having a marketing mindset that drives all the tactics I have discussed above and more are covered in depth by a team of experts. From a techie IT engineer in a cubicle literally to the digital marketer that I am today, it's been quite a transition. The only difference between you and the gurus of today is; They have had more time to find out what DOES NOT WORK. So go ahead and market yourself to the top.
Final Thought There is no shortage of tactics to market an online business. However, the Internet is very fluid. Things change every day. Facebook, for example, changes algorithms quite frequently to the tune of a couple of weeks. Understand this, no marketing tactic is a substitute for poor quality products or services especially today. The most important plan you and I can make today is to lead with value and quality. Only then can we go crazy with marketing tactics! Wishing you success.
E.G. Did you find this helpful? Please share with your friends on facebook. Let me know your thoughts about online marketing by commenting below this post. To Connect with Me:
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Email:team@batianlifestyle.com Instagram:@batianlifestyle Facebook:@batianlifestyle Skype:guchueddie Eddie Guchu is a Digital Marketer, a Lifestyle Brand Owner & a professional DJ. He is based mostly in Perth, Australia & Nairobi, Kenya. Former life: A Consultant Network Engineer in the IT outsourcing and Mining Resources Industries in Western Australia. Holds an MSc in Information Systems Management From Curtin University, Western Australia. "It Always Seems Impossible Until It is Done - Nelson Mandela"
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