Are You Blocking Your Own Business Success? The 4 Personality Types And How It Impacts Your Marketing and Your Business digitalbloggers.com /business/Are-You-Blocking-Your-Own-Business-Success
Introduction
How well do you know yourself? What’s your personality type? In a recent session with my coach this conversation came up and it got me really intrigued.
Did you know every marketer has a unique ‘voice’?
Your unique 'voice' determines what message actually comes out in your marketing; whether its writing ad copy, blogging, video marketing etc.
Why is this Important?
While this article is not meant to be psychology 101, it’s paramount that you know what your voice is? That voice speaks to your target market even without you being aware of it. They hear you, they like you, they buy what you are
1/4
selling or the opposite happens. Imagine the impact of spending marketing dollars speaking to your target market with the wrong voice over and over again. You will not be laughing all the way to the bank and I wouldn't either. However, if you know your voice, then you can adjust accordingly and make sure your 'marketing voice' is in tune with your target market 'listening'. I can imagine this process taking time and patience. Hopefully, you are in this game for the long haul!
The 4 Personality Types
1.
The King/Queen
Power and control are very important to you. You are the only thing that matters in your World. You like order and are very afraid of chaos. In fact, you don’t understand chaos. Your personal space is important and it's for you only. Chances are you tend to create one everywhere you go. As much as you know it’s a weakness, you tend to approach tasks with “I will just do it myself then”. You take responsibility for your actions and fit in naturally in any leadership roles. The King and Queen like to see people around them moving forward, winning and living a good life.
2/4
2.
The Warrior
You crush through brick walls. You find ways where there is ‘no way’. Where there is a will there is a way is a common playground for you. You have an innate desire to prove to yourself that ‘I can do it’ by carrying out courageous acts. You are the guy that quits a job without a clear plan of how things will work out. It’s scary but its what you are. You like to develop mastery of how things work so that the World can be a better place. The warrior is very sensitive to weakness and vulnerability. They are always seeking to remain strong and competent in what they do and courage gets them there.
3.
The Lover
They are driven by a yearning to feel intimacy at their very core. They want to be in love with everything that comes into their life. They seek to have a relationship with people, work and the environment that they love. They are afraid of being alone and the thought of falling out of love and not being loved anymore rattles their core being. Their actions are driven by a desire to be liked and loved by their surrounding. They might unconsciously yearn the pedestal position. They are outer-directed people. How they feel depends on what is going on ‘outside’ of them. However, they can be very passionate and committed to what they put their heart to.
4.
The Magician
These guys make things happen. They seek to make things 'appear or disappear' through a deep understanding of how the universe works. They know about the laws of the universe and are very intimate with the mechanics of nature. They believe in being more and having more. They collaborate with the universe to manifest what they want. They know and understand abundance. Their interpretation of what happens around them and to them can be explained by the workings of the universe. Their greatest fear is creating unwanted situations or having negative thoughts. They are visionaries and this is their main driver towards leading a focused and intentional life. These are the guys who start things also known as inventors. They have a desire for opposing parties to win in every situation. They seek win-win outcomes for themselves and others. This might make them manipulative. They are aware of the latter.
Final Thought I actually found myself sitting around the warrior and the magician. Now that I am aware, I can critic my business marketing 'speak' and what a great insight this is? I hope you find the courage to do the same. Listen to your next conversation. Watch out for the words that you use and how you use them. What do you hear? Can you make out your uniqueness?
3/4
Wishing you success.
E.G. Did you ďŹ nd this helpful? Please share with your friends on facebook. Let me know your thoughts about online marketing by commenting below this post. To Connect with Me: Email:team@batianlifestyle.com Instagram:@batianlifestyle Facebook:@batianlifestyle Skype:guchueddie Eddie Guchu is a Digital Marketer, a Lifestyle Brand Owner & a professional DJ. He is based mostly in Perth, Australia & Nairobi, Kenya. Former life: A Consultant Network Engineer in the IT outsourcing and Mining Resources Industries in Western Australia. Holds an MSc in Information Systems Management From Curtin University, Western Australia. "It Always Seems Impossible Until It is Done - Nelson Mandela"
4/4