October 15 Issue

Page 1

TAKE ME HOME!

Moreno Valley News Online @ MVBJonline.com

THE MORENO VALLEY BUSINESS JOURNAL

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October 15, 2014

Will the digital age kill off art?

Digitial Painting and Photograph by Kevin Patterson

The term digital artist is used to describe an artist who makes use of digital technologies in the production of art. Kevin is a digital artist! Digital painting is a method of creating an art object (painting) digitally and is the technique for making digital art in the computer. As a method of creating an art object, Kevin adapts traditional painting medium such as acrylic paint, oils, ink, watercolor, etc. and applies the pigment to traditional carriers, such as woven canvas, cloth, paper, polyester etc. by means of computer software. Kevin says, “To those who have the talent and the drive to go into this career, my first suggestion is to learn to draw the old way. Don’t just pick up a mouse or stylus, but start with a pencil and paper. It will give your artwork a more human look and you will understand form and shadows better.” If you would like to contact Kevin Patterson directly, you can email him at grayfx.arts@gmail.com.

Moreno Valley’s Employment Resource Center

In Brief

New Law for faculty who monitor By Danielle Sperling students’ social MoVal Outback gets media sites Under a new law signed by By Michele Patterson new Proprietor Gov. Jerry Brown on Septem- Assistant to the City Manager Outback Steakhouse, located in Moreno Valley, at 22680 CenterPoint Dr., welcomes new Proprietor, Greg Hewitt. Greg has been married for fourteen years and is the proud father of two and Grandfather of two. Greg began his career in the restaurant business in 1984 as a busser, a server, and a cook. Greg has been with Outback for 18 years and has been the manager of the Corona, California location for three years before being offered the opportunity to become a partner at the Moreno Valley location. Greg has been at the Moreno Valley location now for less than two weeks and says it’s going great!

[See OUTBACK, Page 4]

ber 29, 2014, school faculty who monitor students’ social media sites, must now notify their parents. The bill, aimed at K-12 students, is dedicated to help better protect students’ privacy rights in case of a data breech. Faculty are only permitted to access student’s social media sites if they suspect that the student is participating in illegal activity against the school, faculty or other students, bullying or threatening to hurt another individual. Also, unlike previous laws, the new law mandates that the students’ information must be destroyed one year after the student leaves the school district. This law will be in effect starting January 1, 2015. z

Recognizing that the small business community forms the foundation of our local economy, the City of Moreno Valley offers robust menu of business support services. The City’s Employment Resource Center ranks as one of the most extensively utilized. The City opened the Moreno Valley Employment Resource Center (ERC) to assist Moreno Valley businesses with their employee recruitment efforts, and to connect unemployed or underemployed Moreno Valley residents with career-building resources. The ERC operates as a City partnership with the Workforce Development Center of Riverside County

and offers services at no cost to both job seekers and employers. EMPLOYERS: • Tax incentive programs • Hiring incentives • Recruitment services including job posting, pre-screening, and testing • Interviewing, conference & training space JOB SEEKERS: • Computer lab & internet access for on-line job searches • Resume preparation programs

• Job Search Workshops • Hot Jobs Announcement Board • Veterans’ Employment Services For more information about the ERC, please contact the Moreno Valley Employment Resource Center at 951.413.3920 or by email to: erc@moval.org. Visit the ERC at 12625 Frederick Street Suite K-3 in Moreno Valley. Hours of Operation: Monday – Thursday & alternating Fridays 8:00 a.m. – 5:00 p.m. z

Come and visit our location, purchase from our display or from our catalog. Lead times on furniture selected from the catalog can be approx.3 days for standard and may take up to 2 wks for custom. Reasons to buy from Moreno Valley Furniture, Inc. 1) We have low overhead cost: our space lease is less than larger furniture stores = less expenses allowing us to offer you a lower price. 2) Customer Service: We care, the owners work at the store = caring more and doing whatever is necessary to get you what you need. 3) Delivery Costs: Delivery costs are less than most of our competitors. 4) Furniture Quality: our furniture providers/manufacturers are the same ones as most of the other furniture stores. 5) Prices: our prices tend to be lower than most plus we are negotiable. 6) Discounts: we offer 10% off to Military personnel, fire fighters, officers of the peace ; either current or retired

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BUSINESS TRENDS 2 Moreno Valley Business Journal

October 15, 2014

Building Our Town! We Love MorenoValley By Thomas hines

Building our property values, no one person, no Chamber of Commerce, or city will do is for us. Local Jobs will cure 90% of our problems in our town so we can put families back together. Men, more importantly Fathers need jobs; it is part of their self-worth and identity to provide for their families. Will you please help me by writing 3 lines to 2 paragraphs telling them good thing about Mo Val and how you would support their business. So here are the job targets. 1. Hobby Lobby 40 JOBS will be opening 78 more stores this year to join the 11 they already have in Southern California. This is a great company to work for I have known them since 1972 when their flagship store open 3 blocks from my home. Our first assignment: Write a letter with 2 or more paragraph inviting Hobby Lobby tell them of the great opportunity to build in our town which is bigger than other towns they already have built. You can email them at, customerservice@hobbylobby.com or mail to 7707 SW 44th.st. Oklahoma City, Ok. 73179.

2. Hyundai Motor America 1,400 assembly JOBS at comsumeraffairs@hmausa. com or U.S. mail Hyundai Motor America P.O. Box 20850 Fountain Valley, Ca. 92728-0850 3. Love’s Travel Stops & Country Stores with an average of 100 jobs. In Riverside County the number one tax producer is the Truck Stop in Blyth California. Our Town needs this money to balance our budget and to secure our Police & city’s employees pension’s. Send mail and e-mails to Greg Love head of Development 10601 North Pennsylvania, OKC. OK 73120 or e-mail greg.love@loves.com. 4. How to get an extra $500,000 to $20 million to expand your business? Maybe you wish to retire or sell your business, or you need a partner. An Immigrant Investor under the EB-5 Immigrant Investor Program is recruited. They must bring a minimum investment of $500,000 and create 10 jobs in 2 years. Call me. 5. If you can think of any friend or relatives who may have information about companies who need to expand. Or tell us your favorite company, store or restaurant and we will add them to our recruitment list. Call me. Please send a c.c. copy me: thines@iebjpub.com or 11875 Pigeon Pass Rd. Suite B13-BJ Moreno Valley, Ca. 92557 Thank you: Thomas Hines 951-907-0261 Call me with your ideals. z

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BUSINESS TRENDS 4 Moreno Valley Business Journal

October 15, 2014

[OUTBACK, from Page 1]

On October 10, 2014 Excellence Empire Real Estate the local Real Estate office in town held a support event for Victoria Baca- Stop The Recall Campaign. By Patricia H. Lopez

Greg Hewitt new Partner at Outback Steakhouse. Outback has been involved with the Moreno Valley Chamber of Commerce and Greg states he plans to continue this involvement as well as work on some charity events while getting to know the citizens in Moreno Valley and let the people of Moreno Valley get to know him. Greg states that he works with a really great crew, and says that he is in the people business even more than the restaurant business. His philosophy has always been “I believe that if you take care of people, people will take care of you”.

Photograph by Eddie Sperling

Currently, Outback features a Steak and Lobster special and in mid-November is planning on making some new delicious changes to their menu selections. Outback currently employs ap-proximately 50 employees at the Moreno Valley location and is planning on hiring additional employees for the holiday season. At that time Outback will be opening it’s doors for lunch from 11:00 AM to 10:00 PM and will resume normal business beginning January 5th. z

In 2012 Victoria was elected to the District 5 seat on the Moreno Valley City Council. In 2013, the Moreno Valley City Council elected her Mayor Pro Tem. Her goals are to stimulate economic activity, provide good quality jobs for Moreno Valley residents. Jesse Molina the Moreno Valley Mayor, Villamar Property Management owners-Tony Hernandez and Tony Hernandez Jr. Ruben Mata an international motivational speaker and Many Lenders and Realtors were also present to Support Victoria’s Campaign. The master of ceremonies and office owner Amado Hernandez was pleased to host the event to support his local community.

Excellence Empire Real Estate has been serving the local community for over 20 years. PH: 951-488-8644 www. Homesforsalemorenovalley.com 12220 Pigeon Pass Rd. Ste. O Moreno Valley, CA 92557 z

MORENO VALLEY BUSINESS JOURNAL

Come for the Food & Stay for the Fun!

Mayor Jesse Molina, Victoria Baca and Luke Fuller

Photograph by Eddie Sperling

Read the Moreno Valley Business Journal Online

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October 15, 2014

How To Recognize and Prevent Violence In The Workplace

HEALTH WATCH Moreno Valley Business Journal 5

Part 3: How To Prevent Violence In The Work Place. By Dr. Linda Sperling

In the first part of the Moreno Valley Business Journal’s three-part series, we discussed what workplace violence is. The U.S. Department of Labor (2002) defined workplace violence as any kind of threat against another worker. Workplace violence can range from verbal abuse, harassment, assaults, and homicide. It can occur at anytime, anywhere, and to anyone. In part two of the three-part series, we told you how to recognize workplace violence. We discussed the most common signs and behaviors that may be a warning that indicates a situation can quickly turn into a violent incident. For example, crying, temper tantrums, excessive absenteeism or tardiness, disrespect for authority, swearing, overreacting, blaming others, complaining, and social isolation. In part three of the series on workplace violence we will discuss ways that the employer and employees can help to prevent becoming a victim of workplace violence.

The loss and suffering associated with workplace violence can take a personal and economic toll in regards to loss and suffering. The Society for Human Resource Management (2012) published a workplace violence survey and found that over one-third, or 36% of organizations reported incidents where workplace violence occurred. In the 2006 BLS report, workplace violence occurred in nearly 5% or 7.1 million private-industry businesses in the United States. According to the Occupational Safety and Health Administration (OSHA), approximately 2 million workers in the United States per year are victims of some kind of workplace violence.

Physical and Technological Security Measures Some employees that have addressed workplace violence have installed security systems, developed zero-tolerance policies, employee training, and have established employee assistance programs. Some security measures may include access control systems, intrusion alarm systems, and closed circuity TV monitoring systems. Businesses can also protect their employees by allowing limited public

access to all areas of a building, screening visitors by having a check-in area, accesscard entry systems, making sure the employee is wearing and ID badge at all times, visitors are provided a visitor’s pass, security guards patrolling the grounds, and escort services provided after hours. The employer can also use other approaches that can help to the make the work environment safer for the employee by thoroughly investigating the job applicant’s work experience, character, criminal history through the use of a background and reference check. Offering manager training on the early warning signs of the potential for a violent incident to occur and begin a comprehensive workplace violence prevention program, and take the time to investigate all complaints where there may be a reasonable concern of a threat. The employer should be aware of the specific requirements by the state and develop a policy that complies with the law.

Low-cost changes an employer can make

For example, erecting barricades such as plants or partitions around the employee’s work area, priority parking, or even installing a panic button for the employee or receptionist. It is the responsibility of the employer to provide reasonable security for the premises. Failure to do so may result in a liability for the employer if an employee suffers any injury, or loss of life that could have been prevented if reasonable measures would have been taken (The Society for Human Resource Management, 2012). z

Speak with your employees on what they would like to see take place in their work environment that may make them fee safer.

For further information on the subject of prevention of workplace visit: http://www.shrm.org

A PAID POLITICAL ADVERTISEMENT

VOTE DR. YXSTIAN GUTIERREZ Teacher for City Council

OUR CITY NEEDS AN ADVOCATE FOR PUBLIC SAFETY. I will advocate to concentrate police in unsafe neighborhoods and improve our quality of life by: • Increasing patrols; • Ensuring adequate police funding; • Improving community relations; and • Patrolling schools and parks. MORENO VALLEY NEEDS JOBS. We have created 3000 jobs, but unemployment continues above 11%. We must continue to: 3 Offer job creation incentives to attract new businesses; 3 Improve infrastructure and lower taxes; and 3 Advocate for small business/homeowner friendly programs.

BY SERVING OUR CITY, I’ve fought for you! I will continue to fight for more jobs and public safety WITHOUT new taxes; continuing efforts to expand youth programs; advocating for our aging, veterans, and special needs communities; reducing animal shelter kill rates; and expanding MUSIC and ARTS programs. JOIN TEACHERS, VETERANS, SENIORS, AND YOUTH IN VOTING FOR YXSTIAN GUTIERREZ – Teacher for City Council! If you have a question about me or concern, please do not hesitate to call me at 951-4885087 or visit www.gutierrezfor2014.com or www.facebook.com/gutierrezforcouncil for more information.


BUSINESS TRENDS 6 Moreno Valley Business Journal

October 15, 2014 [MAX, from Page 5]

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BUSINESS TRENDS Moreno Valley Business Journal 7

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BUSINESS TRENDS 8 Moreno Valley Business Journal

October 15, 2014

The Real Estate Times

MAKE YOUR END-of YEAR BUSINESS SPECTACULAR!!

Reserve Space in our Real Estate Special Section Today! The Inland Empire Real Estate Market is Heating Up!!

The Special Section is for Realtors, Mortgage Lenders, Title Companies, Escrow Companies, Home Inspectors and All Real Estate related entities. Read Articles From Local Real Estate Professionals About: > Current Market Conditions > The State of Mortage Lending > Business Profiles > Economic Predictions Effecting the Region’s 2015 Market

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Make the most of your advertising dollars. Take advantage of our Real Estate Special Section for October. Reach Buyers and Sellers in Riverside,Moreno Valley, Colton, San Bernardino, Redlands, Perris, Murrieta and Temecula. TAKE ME HOME!

Inland EmpIr

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Vincent-F inney, m anaging A glass editor of Chian ti, steamed clams and antipa with feta chees sto, and pizza since 1980. Joe’s Italian Resta rant has been e. uIf this got a mains will be please your attention, you za lovers and pasta tay for pizconnoisseur d can be found to learn this meal alike. Those who s have move week on the every day of the to outlying cities say d erside borde Moreno Valley-Riv- regularly because they return “there’s just r, Frontage Roadjust off the Old 215 something about the place – the food, the food, . With its keeps bring and the food,” that landmark standing ing signa ge like Seven years them back. sandro Boule a beacon on Alesago, the name sake Restaurant vard, Joe’s Italian and original owner retired and is the munity where a tradition in a com- eatery was purchased rateur, Jimm by restaudining togeth families and friend y Rana. Sandoval s call in er are a given on what his friend Rana would succe The trattor . , Javier ssful restau it took to run a maint ia has been val, to mana rant busin authentic aining the Photograph ge the restau SandoIn March ess. Italian cuisin serving three by Eddie rant for of months “It’s impor traditional. Empire e to Inland Sperling val was name this year, Sando tant our dishe residents Even our former was every year while the - prepared d general and visito desserts – s are on vacat With 20 from mana cannoli, tirars of the misu, chees time, Rana ion. The rest rience years of restaurant ger. thentic recipe the original, auecake - are s,” said Sando expe- “Exce would mento , Sandoval scratch.” made from bring pt for our r porary val. ideas to the s contem- make Sandoval ice cream , we en credits the everything eatery while staff from scratc kitchWe don’t h. comp who have been with buy anyth ing prepa any since red. its opening. the

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On Augu st 28th, City Jesse L. Molina delive Mayor City leade 2014 State red his rs remai of a luncheon the City Address at on bringing new jobs n focused hosted by by m malia the Moreno Valley to streng to Moreno Valley Cham Vincent-F ber of Comm then the economy inney, m while suppo Moreno RIVERSID anaging Valley enjoyerce. families. rting local editor unique distin Business s the side neigh E - In a quiet River attraction ction expansion - Easts borhood, of a and looms balanced General Fund two-year year welco efforts over the , clean, silent the building the ide community witne last ing. Looking disrepair and unass ssed Its med more budget. to which forward, um- ing saw-tooth new jobs to than 3,000 the buildthe recognized had fallen roofline design the Across the budget challeMayor Moreno ValleyCity. weeds, and . Overgrown with distinctive in River street at including Park, a nges, to side. FMC is is a prom costs for the young mothe Lincoln the histor tagged with graffi new home was national key servic that are increa her ti, during inent defense contra ic building r swings and intern sing at a highe es brands: ctor World was a ational the small child. She is net for vanda than City r rate unaw people behin revenues. ls and unsav mag- of the amph War II and makers d the walls are tivity. ory acibious water The most blazoned tank for the emsignificant with Solar • Aldi Foods The United States buffalo will be to challenge arriva Max façad , a nation manage public Marine cery al gro- assuree, are working dilige on its tems instal l of solar energy sys- Corps. FMC and expenses. safety storesretailer with more the Navy ler, Solar ntly to Annual cost two factor a sustainable than 1,300 Max nolog ies in the U.S.; increases the rate of Techin y, enviro Florida, and had Inc., for her famil at factories eight to 10%, • Amazon, y and child’ nment December changed all that. two in Califo to more than translate In side s future. economic of 2012, and San Jose. rnia, in Riverthe buildi powerwas resurr outpacing $3 million annually, house recently began ng A water buffaA Phoenix ected, like revenue growt at its 1.25 operations Rising a mythical lo can be found along phoenix. h. million-squ the water’s edge of Lake are-foot loBuilt in 1942, Evans at the For [See CITY Fairmont the forme City’s of FMC Park. , Page 8] dents more than 25 years r , resi- ration (Food Machinery home of this ethnic SolarMax Corpo renov ) the ally divers e is a Natio SolarMax headquarter - ic building creati ated the historng a green nal Historic s enviLandmark.

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REAL ESTATE Moreno Valley Business Journal 9

October 15, 2014

The Real Estate Times

7Bed 4 Bath 3,816 sqf $465,000 Murrieta

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BUSINESS TRENDS 10 Moreno Valley Business Journal

October 15, 2014

YOU MUST BE INVOLVED TO GET BETTER SCHOOL CHOICES FOR YOUR CHILDREN IN MORENO VALLEY. OCTOBER 21, 2014 PUBLIC HEARING, 6 PM Members of the Collegiate Sports Academy Council, Inc. (CSAC, Inc.) request your support for the proposed Markham Collegiate Sports Academy—Moreno Valley. Join CSAC, Inc. at MarkhamCSA.com, your time and commitment are your fees. Contribute to the development of this college prep academy where academics is Number One combined with a goal for excellence in every sport, every season. Online courses taught on campus where athletes train daily with coaches in the classroom and coaches on the field; coaches working together to ensure college at graduation for each scholar and player.

How can you help now? Easy… Letters, emails and phone calls to Moreno Valley Unified School Board Members to support the 7-12th grade Markham Collegiate Sports Academy application AND attend the Public Hearing on October 21, 2014, at the MVUSD Board Room.

“Take the world by storm with a trained mind and body.” MCSA Motto CSAC, INC. IS a tax-exempt nonprofit organization advocating academic excellence for athletes at all levels.

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Find the Smiling Bear Contest Somewhere in this newspaper is hidden our Smiling Bear and is just waiting to be found. One lucky winner who locates it and enters our “Find the Smiling Bear” contest will receive a Dinner for TWO, up to $40.00 value, at Joe’s Italian Restaurant. Please note that the Smiling Bear is hidden and may not be 100% visible. Have Fun and Happy Hunting.

y Fwy

17698509M435

Advertising Deadline to place an ad in the November 15th Issue is November 5 , 2014 CALL 310-745-9663

To Enter you must use a scan app on your smart phone and scan the QR code or complete the entry form below and mail to Shop MV, 11875 Pigeon Pass Road, Suite B13-SMV Moreno Valley, CA 92557. You may also enter at our website: http://www.shopmv.org and enter your email address and zip code. Congratulations to our October issue winners! Patricia Carroll & Valerie Keyes Each winner will receive Dinner for TWO, up to a $40.00 value, at Joe’s Italian Restaurant.

Name:___________________________________________Phone: _________________________ Street:_________________________________, City:________________________, Zip:________ Email Address: ____________________________________❑ Please send me online Special Offers. Where’s the Smiling Bear? Advertiser Name:___________________________________ Winners will be drawn at random by an impartial person. One entry per household. Entries must be received by November 15, 2014. The winner will be notified by phone or email. The winner must agree to be named in the upcoming issue. EMSBN and it’s affiliates are not responsible for late, lost, or incomplete entries.

don’t miss out on a great thing just call me

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REAL ESTATE Moreno Valley Business Journal 11

October 15, 2014

California Real Estate Market! Is it time to buy or Sell? By Dr. Terra Doran Ok so what is going on with the housing market? Should I sell or should I buy, is now the right time? This is a very big and important question and there are a lot of home owners and home buyers that are asking these questions and are not sure exactly what to do. A lot of buyers might be afraid to buy because of the increase that has happened within the last year thinking that we may be in another quote; unquote, bubble that is going to burst. With this mindset buyers are fearful of getting into their dream home and are thinking they are buying at the top of the market. On the other hand there are many sellers possibly wanting to sell right now but have the mindset that if I wait I can gain more equity. So what is right and what is wrong with either of the scenarios? Well, let’s look into this. Overall the market and the home prices have increased on average about 9% in the last year, overall in Southern California. Some counties have had much greater increases than others, for instance the sales volume from last year, August 2013 to August 2014, home sales in the Los Angeles area had a market increase of approximately 8.40%, year to date, whereas in Riverside or San Bernardino County the home prices increased between 13-14%. These are impressive figures from any point of view. Last year in 2013 more homes were sold overall, but there was also a huge demand for homes, and very low inventory.

This year, 2014 the home prices have increased again, so more home owners are trying to sell and maximize their equity, therefore homes are taking a little longer to sell because the buyers have more options. Because of the increase of homes on the market, pricing your home correctly is extremely important and that is where a professional Realtor becomes a key asset, to get the most money in the current market. It is a great time for sellers to maximize on the increased equity and sell their home, as long as they are realistic about price and condition of their property. Your home must stand out from the many other homes that are available on the market. You also must have a realtor who is going to actively market your home and get you the best and most exposure possible. As a buyer it is also a very good time to take advantage of the low interest rates and with more homes on the market for sale, there is more for you to choose from. It’s better to buy now, than to wait 6 months or a year and take the chance of the market continuing to increase which means you will be paying more later. Home ownership is still the Dream of so many and now is a great time to buy or sell. If you would like more information about buying or selling a home please feel free to contact me at the number below. I would love to be of service to you! z Terra Doran Intero Real Estate (951)732-7143 Bre. 01873269

MoVal

Haunting & Festival October 30, 31 and November 1

Visit our spine-chilling Haunted House and kids festival.

6-10 p.m. Cottonwood Golf Center 13671 Frederick St.

Costumes welcome. No Masks Permitted. For more information, call: 951.413.3280 or visit www.moval.org.

Haunted House: Youth 12 & Under: $1 Adults: $3 Festival Wristbands: $5

includes entrance into the Haunted House

“www.JoesItalianMenu.com”

22308 Alessandro Blvd. Moreno Valley, CA 92553 (Between Elsworth & Day St.)

“One Bite n’ we Gotcha” Over 20 Lunch Specials under $8.99 (11am-4pm)

Small Business Seminar: Advanced QuickBooks for Beginners MORENO VALLEY, Calif. – To help new and existing business owners, the Inland Empire Small Business Development Center will offer a seminar on using QuickBooks to manage small business finances on Wednesday, Nov. 5. The “Advanced QuickBooks for Beginners” seminar is designed to build upon the principles introduced in “QuickBooks for Beginners,” and will offer a more in-depth overview of the QuickBooks Accounting Software, including: • Managing inventory, job costs, and cash flow; • Tracking sales and profits; • Managing bank accounts and credit cards; •And organizing payroll processing. This seminar will be held from 9 a.m. – Noon at the Moreno Valley Conference Center, 14075 Frederick St., Alessandro Room A, in Moreno Valley. This free seminar is sponsored by the City of Moreno Valley. Pre-registration is strongly recommended, as seating is limited. Online registration is available at www. iesmallbusiness.com. For additional information, call (909) 983-5005. The Inland Empire Small Business Development Center is hosted by the California State University, San Bernardino University Enterprises Corporation. The Center is partially funded by the U.S. Small Business Administration (SBA) and the California State University, Fullerton Tri-County Lead SBDC. All of the SBDC programs and services are offered on a non-discriminatory basis. Reasonable arrangements for persons with disabilities will be made.

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BUSINESS TRENDS 12 Moreno Valley Business Journal

Where Can I Find a Good Cup of Coffee?

October 15, 2014

THE MORENO VALLEY BUSINESS JOURNAL

Eddie Sperling

Publisher/Editor-in-Chief esperling@iebjpub.com 310.745.9663

Thomas Hines Publisher/cfo

thines@iebjpub.com

By Les Hamasaki Staff Writer

951.907.0261

Dr. Linda Sperling Medical

editor

lsperling@iebjpub.com

310.745.9663

Les Hamasaki Staff Writer

Chick‑fil‑A® Coffee Your morning cup o’ Joe at Chick‑fil‑A® is about the people who are growing and harvesting the coffee beans in Guatemala to serve you the perfect cup of coffee. It is about the saving the rainforest by growing Arabica coffee under shade trees in higher elevations along the mountain side without pesticides. And it is about hand picking the ripe coffee beans that provide the rich flavor you savoir. High quality Guatemalan coffees are produced using the wet-process method, and typically have spicy or chocolatey acidity and medium body. Guatemalan coffee is often marketed by grade, with the highest grade being strictly hard bean (SHB), which indicates coffees grown at 4,500 feet or above. A secondary grade is hard bean (HB), designating coffees grown between 4,000 and 4,500 feet. Only 10% of the coffee harvested in the world is rated as gourmet coffee beans.

According to author Jeffrey Paige, “Coffee and Power,” coffee is the world’s second most valuable traded commodity, behind only petroleum. There are approximately 25 million farmers and coffee workers in over 50 countries involved in producing coffee around the world. Coffee was traditionally developed as a colonial cash crop, planted by serfs or wage laborers in tropical climates on large plantations of landowners for sale in colonial countries. Coffee producers, like most agricultural workers around the world, are kept in a cycle of poverty and debt by the current global economy designed to exploit cheap labor and keep consumer prices low. An estimated 11 million hectares of the world’s farmland are dedicated to coffee cultivation. The largest producer and exporter is Brazil, followed by Colombia, Vietnam, Indonesia, and Mexico. Around the globe, the annual consumption of coffee has expanded to 12 billion pounds. As legend go, the history of coffee you’re experiencing at Chick-fil-A originated from Ethiopia by a sheep herder named

leshamasaki9@yahoo.com

323.350.5750

Shirley Glass msn, rn Contributing Writer

Danielle Sperling

Contributing Writer

Photograph by Eddie Sperling

Kaldi who happened to notice that his sheep were getting hyperactive after eating the red berries from the plant we now know as coffee. The local monks, initially scolded Kaldi for this new found drug, but they soon found that if they took some coffee themselves, the monks could stay up for their prayers-or so the story goes. It was the Arabians that took the coffee plant away, farmed it, and began the first coffee monopoly. In 1453, the Turks were the first people to actually make a drink out of coffee beans, and the world first coffee shop. The Dutch smuggled a coffee plant out of Arabia and took it to Ceylon and Java, and soon had a near monopoly of their own in 1732. In 1723, the French used the same trick of the Dutch by sneaking a coffee seedling across the sea and turning it into an industry in Martinique where today, the finest coffee berries are grown throughout the Caribbean and Central America.

up about 12 percent of the green, unroasted coffee bean. Blends that incorporate these beans and the usual roasted beans harness the power of the green bean as well as the beneficial compounds formed during roasting. Researchers think the components of the special blend help regulate hunger and satiety, helping people lose weight. They also point to modulation of “glucose absorption and carbohydrate metabolism” as possible sources of benefit. You can actually buy green coffee beans and create your own power blend. There are plenty of sources online that sell green coffee beans that you can roast yourself. I used to roast my own green coffee in a home micro-roasting appliance to save the rainforest, a perfect cup of coffee at a time. Les Hamasaki was the former Marketing Manager for RainforestCofffe.com, an online home micro roasting and green coffee company. He installed solar coffee drying system at Montes de Oro Cooperative in Costa Rica.

Our Mission Statement To empower our customers and promote their success by providing impeccable service fostered in an environment of excellence. Moreno Valley Business Journal derives its success from the success of its customers and subcribers. We resolve to provide unsurpassed valueadded products and services that exceed our customers’ expectations. “If you help others get what they want you will unconsciously be getting what you want.” - Zig Ziglar

Pick up your copy of the Inland Empire Edition Business Journal at these locations: Heacock Shell 12301 Heacock St. Moreno Valley CA

Stater Brothers 11 East Colton Avenue Redlands CA

Oishi Sushi & Teriyaki 23581 Sunnymead Ranch Pkwy # 123 Moreno Valley CA

Stater Brothers 1775 East Lugonia Avenue Redlands CA

Panera Bread 12510 Day St. Moreno Valley CA

Your cup o’ Joe is a healthy beverage and can give you more than an energy boost-it could also protect your DNA from oxidative damage…and help you lose body fat, according to Christine O’Brien. A study in the journal Molecular Nutrition & Food Research showed that people who drank four cups of brew lost 1.5 pounds of body fat in four weeks. Instead, it’s a special Arabica coffee blend that’s blended to be rich in green (unroasted) and roasted bean compounds rather than the usual all-roast coffee. That gives this coffee a super antioxidant boost, which accounts for its apparent power to reduce DNA damage. One of the most abundant polyphenols in coffee is chlorogenic acid, which makes

MORENO VALLEY BUSINESS JOURNAL

Stater Brothers 24931 Sunnymead Blvd. Moreno Valley CA Stater Brothers 25900 Iris Ave. Moreno Valley CA Stater Brothers 14425 Moreno Beach Dr. Moreno Valley CA Stater Brothers 11875-A Pigeon Pass Rd. Moreno Valley CA Stater Brothers 5571 Mission Boulevard Riverside CA

Stater Brothers 25904 Newport Road Menifee CA Stater Brothers 25050 Hancock Avenue Murrieta CA Stater Brothers 47 West Nuevo Road Perris CA Stater Brothers 31813 Highway 79 South Temecula CA Albertsons-Savon 31960 Highway 79 Temecula CA

MEMBER

Stater Brothers 7770 Limonite Avenue Riverside CA Stater Brothers 2053 East Washington Street Colton CA

Vinicio Gonzalez comes from a heritage of coffee: His Parents founded a Guatemalan association of coffee producers. z

Reproduction of the Moreno Valley/Inland Empire Business Journal in whole or part is strictly prohibited without prior written permission. The opinions expressed by contributing writers or guest columnists and our advertisers are not necessarily the views of the Moreno Valley/Inland Empire Business Journal. All Press releases should be sent to:

Moreno Valley Business Journal

11875 Pigeon Pass Road, Suite B13-SMV Moreno Valley, CA 92557


CHAMBER UPDATE Moreno Valley Business Journal 13

October 15, 2014

Moreno Valley Chamber of Commerce 3rd Annual Business Expo By Oscar Valdepeña

The Moreno Valley Chamber of Commerce held its 3rd Annual Business Expo on Thursday, September 25, 2014. The event was held at the Moreno Valley Conference and Recreation Center. More than 55 businesses participated and the event was free to all to attend. Well over 350 guests attended the 2 and 1/2 hour event sponsored by Moreno Valley Business Journal, Riverside Medical Clinic, Riverside Physician Network and Your Villa Magazine. Additional sponsors included Ballard Rehabilitation, Destiny Home Health & Hospice and Moreno Valley Furniture. Margarita’s Grill Restaurant and Catering/Saboreé Catering and Moreno Valley Brunswick Bowl provided free refreshments to all in attendance. The purpose of the Business Expo was to allow residents and guests to have a chance to visit and learn about the many types of businesses available locally and allow participating businesses to highlight their services and products to potential customers. Many of the businesses passed out promotional items from bag clips to cell phone credit card holders. The biggest trend this year for the participating businesses was a spinning wheel on which guests could win prizes and/or gift cards. A Passport Drawing was sponsored by the Moreno Valley Chamber of Commerce for the opportunity for one lucky winner to receive a free Samsung Galaxy Tab 4. Each attendee 18 years of age or

Business Networking Opportunities Moreno Valley Chamber of Commerce 12625 Frederick St. Ste.E-3 (951) 697-4404 www.movalchamber.org Business in Action Every Wednesday at Chamber office (except the 4th Wednesday) 7:30am -8:30am Moreno Valley Chamber of Commerce 12625 Frederick St. Ste.E-3 (951) 697-4404 Wake-Up Moreno Valley Every 4th Wednesday Location, Ayres Hotel & Spa: 12631 Memorial Ln. Moreno Valley $15 members/$25 potential members Includes Breakfast Buffet. October 22, 6:30 am - 8:30 am Sponsor: Marshall C. Scott, State Farm Insurance

Photograph by LDC

older received a passport and was asked to visit 25 or more businesses who would stamp their passports with a special stamp from the businesses visited. On October 1st, 2014, Business Expo Chair Bea Parmley drew the winning stamped passport from the entry box and, after verification, Irene Gonzalez of Moreno Valley was contacted as the winner of a new Samsung Galaxy Tab 4. Irene was presented with her prize on October 10, 2014, at the Moreno Valley Chamber of Commerce office by Oscar Valdepena, President/CEO of the Chamber and Bea

Parmley Business Expo Chair from Visterra Credit Union (see photo). The Moreno Valley Chamber of Commerce wishes to extend a special thank you to all the volunteers, businesses and guests in attendance at the Moreno Valley Chamber of Commerce’s 3rd Annual Business Expo. An event of this magnitude cannot not be successful without support from all levels. For more information about the chamber and other upcoming events, contact us at (951) 697-0444 or email us at office@movalchamber.org. z

November 19, 6:30 am - 8:30 am Sponsor: Waste Management Connections After Hours November 13, 5:30 p.m. SecurCare Self Storage 25065 Globe St., 92551 December 4, 5:30 pm Fritz Duda Company Location TBA Events Moreno Valley Chamber of Commerce “Celebrate Moreno Valley” Friday, November 7, 2014 6:00 pm Moreno Valley Conference & Recreation Center RSVP Required (951) 697-4404

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What will the Next Southern are the econom California ic megatr currently be in 20 ends that pondering. will impact years? Is Southe billion people I believe rn Califor Southe there are who are nia destine four megatr rn California and sharing “Space d to be a the world? ship Earth.” ends that will These are “third world region” affect all some of of us and or a “world the will have profound questions planne class megalopolis”? impacts rs, politicia What not only ns and citizens on Califor are nians, but on the 6.5 See comple te article on Page 4 by thOmaS hineS

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BUSINESS TRENDS 14 Moreno Valley Business Journal

October 15, 2014

A PAID POLITICAL ADVERTISEMENT

Luke Fuller City Council Candidate, District 2 BALLOT MEASURES

FAMILY AND COMMUNITY

Measure “I” would limit a city council person to three (3) consecutive four year terms, but allows the former city council person to campaign again after a break of two (2) years from their last term in office. I am OPPOSED to this measure for the following reasons; a term limit is just that; it is designed to limit the person to three (3) CONSECTIVE TERMS. We need to yield to change and be refreshed with new ideas and leadership.

Both family and community are joined together by a number of components; these elements are inclusive of churches, schools, neighborhoods, businesses, public safety, government and social activities.

Measure “R” would allow the mayor to be directly elected by citizens and it would reduce the city council districts from five (5) to four (4) districts. I am OPPOSED to this measure because it reduces representation of our citizens. This measure also does not allow for the people to make this determination. The measure is not transparent by design and is deceptive at the core. Measure “T” Would set the mayor’s term at four years I am OPPOSED to this measure. I believe a two term system would better serve our needs at this time. We will have an opportunity to make changes going forward, but let see how well the new system works, let’s assess the new process before we totally embrace it. Measure “S” would set the mayor’s term at two (2) years. I support this measure because I believe at this time we should advance cautiously; two years is a good starting point. Measure “M” is a 398 million dollar bond that would provide funding for school restoration and renovation for Moreno Valley schools. I am OPPOSED to this measure because it is not transparent and it does not explain in detail how the money will be dispersed to the various entities and who or whom will be responsible to ensure that these issues are satisfied. It does not explain how the tax money will be used in conjunction with other monies that the State of California might provide to us as a result of the passage of this measure. It fails to ensure that the tax payer will not be burdened with additional increases in taxes over the duration of the measure. What is the fixed tax rate and what is the variable tax rate? Does the City of Moreno Valley have a position on this measure? Did the city government have the opportunity to provide input or consideration? What if the City government decided to ask the citizens of Moreno Valley to support another “Bond Issue” to assist the city with future revenues and to balance our budget, can the citizens and businesses afford three bonds running at the same time? How would this progressively impact the community, the citizens and businesses? This measure is too complex in its current form and is designed to be deceptive in nature only addressing the positive perspectives. The measure fails to portray the whole picture along with the negative consequences. The community desires to be supportive of governmental issues, but this measure is confusing and needs to be disassembled and systematically reviewed.

It is my vision that all of our children have the opportunity to progress and develop in our various neighborhoods through nurturing families and safe and supportive communities that promote healthy environments. Our youth are our future and we must safeguard this succeeding generation by providing activities that are specific to their interest, talents and abilities. Our afterschool, mentorship and athletic programs should be designed to help prepare our youth for the next phases of their lives. The families and community are interdependent of each other and “Working Together We (community) All Win”. Our youth must always be considered in government and public safety. It’s our responsibility to ensure the availability of services to our youth. How we deliver this service depends on and is defined by the programs we develop. For example, an after school basketball program is great if the youth enjoys basketball. Similarly, computer activities may be more suitable for others and participating in a soccer league may be best for yet others. Communities, businesses and schools all are dependent on public services to maintain an atmosphere of safety and well-being for the community and for people who are doing business in our city as well. Moreno Valley has over two hundred thousand residents with 57,000 homes. 81% of working residents are commuting outside of Moreno Valley for employment to Los Angeles, Orange and San Bernardino counties. There are approximately 68% percent of Moreno Valley residents that commute and they are consuming at least two meals a day outside of the City. Additionally, approximately 46% of gasoline purchased for their automobiles is outside of the city of Moreno Valley. Clothing retail sales transacted outside of Moreno Valley in places like Ontario Mills stores, Tyler Mall Galleria and Cabazon outlet Stores is about 64%. PUBLIC SAFETY As I mentioned earlier public safety is a major driving force that will have a significant impact on our city government, it is an obvious reality for Moreno Valley. It is very important how we handle this issue going forward, because it impacts our city’s future and the future of its citizens and our children.

TRANSPARENCY The first objective is, we must rectify the effectiveness of City Hall by electing people into office who desire to serve for legitimate and honorable reasons. The elected officials that occupy the chairs in the City Hall must be genuine in their responsibility and commitment to representation of all citizens and their vested interests. Since the inception of this City our recognition is greater now than ever before for the need to make significant changes. The identified changes are essential for the advancement of our City. It is the responsibility of us all to ensure the most appropriate and dedicated person fills the seat of council person. “Working Together We All Win”. Assuming the people have chosen correctly, the new council person’s first priority should be changing the atmosphere at city hall from one of exclusion to that which is inclusive of every resident. Addressing the issue of “transparency” seems to be the words most candidates are using to describe the current state of affairs at City Hall.

Our budget (Moreno Valley) based on expense assumptions 2013/2014 and 2014/2015 respectively is $76,868,536 and $78,741,256.

Transparency from my perspective is that an elected official needs to operate in such a manner that it is clear to the public what actions are being performed. An atmosphere of transparency makes readily available documents relating to city affairs, business and pertinent information public and easily attainable. It ensures that the budgets are accurate, uncomplicated, easily understood and readily available.

The police and fire adopted budgets for 2013/2014 is $37,939,734 (police) and $17,458,153(fire), and $38,911,963 and $17,691,842 for 2014/2015 respectively.

Transparency as per the Wikipedia: “In politics, transparency is used as a means of holding public officials accountable and fighting corruption. When a government’s meeting are open to the press and the public, its budgets may be reviewed by anyone , and its laws and decisions are open to discussion, it is seen as transparent, and there is less opportunity for the authorities to abuse the system for their own interest”.

The total public safety budget for 2014/2015 is $56,603,805 translates into 71.9% of our budget.

VISION STATEMENT The Vision Statement of Moreno Valley states, “To transform our young city into a mature community that offers its residents and businesses an unsurpassed quality of the life featuring abundant recreation, desirable private and public services, varied residential living choices, and well-paying employment opportunities.” (MV City Website) I’m sure when Marshal Scott and the city council enacted this vision and mission statement’s they were excited about the city and envisioned creating and bringing job opportunities to the city of Moreno Valley. Currently Moreno Valley has over 199,000 residents spread over 51 square miles. We have 57,000 homes in Moreno Valley and according to the 2010 census an average income of $57,385 per household. There are 43,200 families (84% of all households) and the average family size is 4.0 people. The racial makeup of Moreno Valley according to the 2010 census was 41.9% White, 18% African American 0.9% Native American 6.1% Asian and 0.6 Pacific Islander and 54.4% Hispanic or Latino. (United States Census 2010) PAID FOR BY COMMITTEE TO ELECT LUKE FULLER FPPC # 1370652

The total public safety budget for 2013/2014 is $55,397,887 translates into 72.1% of our adopted budget.

I believe Moreno Valley can create and maintain its own police department if this is the will of the people. I make this statement because we, the citizens, have sustained the Riverside County Sheriff’s Department along with the increases in the county contractual budgets for services over the past several years. The citizens deserve the opportunity to create a public service force that has our brand; the Moreno Valley brand, since we already own our on dispatch center and communication platform. This translates into citizen’s control of the police department through the leadership and management of the police department. The question is how do we pay for the department? We pay for the department the same way we approach any new project. The possibility of a Moreno Valley Police department must be presented to all citizens. • Step 1. Establish an action committee, who will perform the necessary due diligence and comprehensive research, through a feasibility study. • Step 2. Look for ways to financially stabilize and make sustainable our new police budget through various grants, foundations, partnerships and team work in our local government and collaboration with other governmental agencies. • Step 3. Perform an in-depth evaluation of all information and data for accuracy and fidelity before presentation to the community to voice their preference.


WOMEN IN BUSINESS Moreno Valley Business Journal 15

October 15, 2014

Women-Owned Businesses in Moreno Valley Camille Meldrum Owner Pip Printing & Marketing Camille Meldrum moved to Moreno Valley in 1978. She enrolled at Riverside Community College and received her AS degree in graphic arts, and five years later became a successful business owner of Pip Printing and Marketing in Moreno Valley. She started her thriving business after working with a franchise owner in San Bernardino and Riverside. Camille is grateful for her success and believes in giving back to her community. She chose Moreno Valley, then Sunnymead, because it reminded her of the expansion she saw growing up in early Orange County. Camille saw an opportunity to provide services and volunteer her free time in the growing community where she conducted her business. She has been involved in several organizations including; past Chairman of the Board for Moreno Valley Chamber of Commerce, past President of the Evening Rotary, and past President of Morning Optimist and board member of Riverside Area Rape Crisis Center. Camille and her family have supported many organizations over the years including Moreno Valley Youth Federation, Local Soccer Teams, Canyon Springs Water Polo, Canyon Springs Marching Band, Salvation Army, Optimists, Rotary, Soroptomists and many others. Camille states “I believe in business being involved in the area where they do business�. Camille manages her entrepreneurial life with the support of her husband George

and their children Sabrina and Richard. Camille’s limitless energy and enthusiasm has allowed her to balance her role as a mother, wife, and successful business owner. When Camille opened Pip Printing and Marketing she became another effective female business owner in Moreno Valley. Her desire to serve the community and provide quality service is evident. Camille has provided her community with a service while serving as a role model for women in business. Pip Printing and Marketing Services helps local business grow by providing Integrated Marketing Services utilizing print media, direct mail, signage and digital marketing. z Do you know of a Women-Owned Business in our town that you would like us spotlight? Please email the name and address to: esperling@iebjpub.com

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Moreno Valley Business Journal


“WHEN WE WORK TOGETHER, WE ALL WIN”

LUKE FULLER The Game Changer City Council Candidate, District 2

CANDIDATE LUKE FULLER’S POSITION ON CURRENT ISSUES CONCERNING THE CITY OF MORENO VALLEY, SECOND DISTRICT My desire to diligently work on behalf of the residents of District 2 is undergirded by my foundational relationship with Jesus Christ.

ENTERPRISE AND COMMERCE Moreno Valley retail stores include Macy’s, Sears, JCPenney, Burlington Coat Factory and others. These stores are great and provide employment and tax income to our city, but they don’t stock high-end content or products. Some of our citizen’s travel outside of Moreno Valley to other areas that carry higherend products, thus leaving there tax dollars there. I would like Moreno Valley to draw the high-end dollar spent in other cities due to higher quality anchor stores located there, thus having Moreno Valley residents add to the economy of our city and enticing the quality dollar to be spent here putting us on the road to prosperity. Do we need more economic activity in Moreno Valley, yes we do. However, what type of businesses would be most beneficial? This is the single most crucial question. The nature and variety of our future business enterprises bears much significance and must be examined and explored as a community. My solution is that we have a citizen’s group appointed to collect analyze and disperse all applicable information. If we cannot agree on how the appointments are to be made, then I propose we do a citizens survey based on three target subjects by each council person and as a result of citizens response appointments would be determined. I would ask the Riverside Grand Jury to oversee the process to ensure the results are not flawed. The results would then be published in its full and entire context in our local papers. The City Council is now able to move forward endeavoring to bring the most suitable businesses to our City. Moreno Valley needs a signature icon that identifies Moreno Valley in a positive light? I would like to establish Business Entitle Zones (BEZ’s) to encourage businesses to examine and review the feasibility of using the warehouses that are currently not occupied. BEZ’s would offer tax incentives for businesses that meet certain criteria. These incentives would afford us an opportunity to utilize the existing buildings. I would submit a plan to market and provide some incentives for our existing businesses to remain in Moreno Valley. This is an area in which we fall short. We must value the businesses we already have and make sure that we learn from the mistakes that occurred; we must assimilate that information into a collaboration of productivity that is beneficial to everyone. Moreno Valley School District is the third largest in Riverside County. According to the Press Enterprise, our district “has the highest dropout rate of 24.1 percent and the lowest graduation rate of 67.7 percent.” (Class of 2010 P.E. Newspaper) Possible contributing factors to consider are the commute time of parents that has a significant impact on their ability to monitor homework, performance evaluations and any concerns or problems with behavior. As a father and grandfather I completely recognize that we must identify some of the root causes and attempt to address the needs as soon as possible. As a City Council person I endeavor to ensure that every child has an opportunity for a sound education. Monitoring and supporting our schools is everyone’s responsibility. The children are the future and we are duty-bound to preserve and maintain an atmosphere of excellence on their behalf. The best teachers, the best curriculum and the best community involvement equal the best schools. The school environment must be safe and this can be accomplished by creating a security force dedicated to our school campuses along with a network of volunteers to help maintain good communication and staffing. It is essential that there exist a solid collaboration of School Board and Parents joined together for the common purpose of the student and their academic success.

LEADERSHIP Leadership must be consistently proactive and appropriate. Successful leadership must lend clear, concise and unambiguous direction. The traditional organizational and functional boundaries must be reinforced to bring strategic alliances between private corporations and public partnerships. We are looking for long term formations and contracts that will build and help to rebuild public trust infrastructure.

“Working Together, We All Win” Essential Qualifications that have prepared me for the role of City Council member Simply stated; I am not a career politician, however, I am a concerned citizen with viewpoints that may be similar to yours. What is our connection; it is our shared desire for a positive change in our city government and the privilege of making our voices heard through the process of voting. Characteristically I am a natural motivator that has the ability to bring people together. • Twenty eight years in law enforcement with progressive assignments. • Local and statewide union president (Los Angeles County/ Sacramento). • Creator and founder of NO T.A.G. anti-graffiti program and curriculum. • Served on the Board of Director’s for a church in Los Angeles, with a monthly budget of 1.4 million dollars. • Executive consultant for the Metro Link transit; performing security and safety recommendation to their Board of Directors. • Consultant to several Transit Authorities; instructing bus operators and staff for the purpose of safety, security protocol and Emergency Preparedness training. • Certified expert in Emergency Preparedness. • President of Parent Teacher Fellowship (PTF) Valley Christian Academy. • Deacon of my church/ Business Owner in Moreno Valley.

News Flash!!!

Alvin Horn drops out of the Moreno Valley City Council District 2 race and endorses LUKE FULLER. PAID FOR BY COMMITTEE TO ELECT LUKE FULLER FPPC # 1370652


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