October 1, 2014 by Eddie Sperling

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Tradition Lives at Joe’s Italian Restaurant Authentic Ingredients and Bold Flavors Behind This Trattoria’s Success By Moreno Valley Journal Staff A glass of Chianti, steamed clams and antipasto, and pizza with feta cheese. If this got your attention, you will be pleased to learn this meal can be found every day of the week on the Moreno Valley-Riverside border, just off the Old 215 Frontage Road. With its landmark signage standing like a beacon on Alessandro Boulevard, Joe’s Italian Restaurant is a tradition in a community where families and friends dining together are a given. The trattoria has been serving authentic Italian cuisine to Inland Empire residents and visitors

since 1980. Joe’s Italian Restaurant has been a mainstay for pizza lovers and pasta connoisseurs alike. Those who have moved to outlying cities say they return regularly because “there’s just something about the place – the food, the food, and the food,” that keeps bringing them back. Seven years ago, the namesake and original owner retired and the eatery was purchased by restaurateur, Jimmy Rana. Rana would call in his friend, Javier Sandoval, to manage the restaurant for three months every year while the former was on vacation. The rest of the time, Rana would mentor

The State of the City Address By Michele Patterson

Assistant to the City Manager On August 28th, City Mayor Jesse L. Molina delivered his 2014 State of the City Address at a luncheon hosted by the Moreno Valley Chamber of Commerce. Moreno Valley enjoys the unique distinction of a two-year balanced General Fund budget. Looking forward, the Mayor recognized budget challenges, including costs for key services that are increasing at a higher rate than City revenues. The most significant challenge will be to manage public safety expenses. Annual cost increases at the rate of eight to 10%, translate to more than $3 million annually, outpacing revenue growth.

City leaders remain focused on bringing new jobs to Moreno Valley to strengthen the economy while supporting local families. Business attraction and expansion efforts over the last year welcomed more than 3,000 new jobs to the City. Moreno Valley is the new home to national and international brands: • Aldi Foods, a national grocery retailer with more than 1,300 stores in the U.S.; • Amazon, economic powerhouse recently began operations at its 1.25 million-square-foot lo-

[See CITY, Page 8]

Photograph by Eddie Sperling

Sandoval on what it took to run a successful restaurant business. In March of this year, Sandoval was named general manager. With 20 years of restaurant experience, Sandoval brings contemporary ideas to the eatery while

maintaining the traditional. “It’s important our dishes are prepared from the original, authentic recipes,” said Sandoval. “Except for our ice cream, we make everything from scratch. We don’t buy anything prepared.

Even our desserts – cannoli, tiramisu, cheesecake - are made from scratch.” Sandoval credits the kitchen staff who have been with the company since its opening.

[See JOE’S, Page 11]

Company’s Quiet Presence Belies Its Global Mission

SolarMax Technology Inc. is harnessing solar energy in the Inland Empire By Moreno Valley Journal Staff RIVERSIDE - In a quiet Riverside neighborhood, the building looms, clean, silent and unassuming. Across the street at Lincoln Park, a young mother swings her small child. She is unaware the people behind the walls emblazoned with SolarMax on its façade, are working diligently to assure a sustainable environment for her family and child’s future. A Phoenix Rising For more than 25 years, residents of this ethnically diverse

Eastside community witnessed the disrepair to which the building had fallen. Overgrown with weeds, and tagged with graffiti, the historic building was a magnet for vandals and unsavory activity. The arrival of solar energy systems installer, SolarMax Technology, Inc., changed all that. In December of 2012, the building was resurrected, like a mythical phoenix. Built in 1942, the former home of FMC (Food Machinery Corporation) the SolarMax headquarters is a National Historic Landmark.

Its saw-tooth roofline design is distinctive in Riverside. FMC was a prominent defense contractor during World War II and makers of the amphibious water buffalo tank for the United States Marine Corps. FMC and the Navy had two factories in Florida, and two factories in California, in Riverside and San Jose. A water buffalo can be found along the water’s edge of Lake Evans at the City’s Fairmont Park. SolarMax renovated the historic building creating a green envi-

[See MAX, Page 3]

BUSINESS TRENDS 2 Moreno Valley Business Journal

October 1, 2014

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The City of Moreno Valley anticipates starting construction on the widening of Heacock Street from Perris Valley Storm Drain (Lateral “A”) to San Michele Road in late December 2014 or early January 2015. The project consists of completing the missing gap of full street improvements along this segment of Heacock Street. In the existing condition, Heacock Street varies from two (2) to four (4) lanes. Upon completion, Heacock Street will be four (4) lanes with a continuous left turn lane from Perris Valley Storm Drain (Lateral “A”) to San Michele Road, a length of 4,700 linear feet (0.90 mile).

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The Project scope of work requires the widening of Heacock to 76 feet curb to curb with street improvement construction to include but not be limited to: grading, installation of concrete curb and gutter, sidewalk, paving, street striping, signage, drainage facilities and infrastructure/improvement appurtenances. The need for improvement of Heacock Street from a two-lane to a four-lane arterial will be critical as the surrounding industrial area develops and traffic increases. The widening improvements will also be critical to March Air Reserve Base (MARB) emergency response with access just south of the Perris Valley Storm Drain (Lateral “A”) (Heacock Bridge).

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RESIDENTIAL & COMMERCIAL You are invited to attend the City’s Project Information/Community Meeting, where you can learn more about this important street improvement project. Please come in anytime between 6:00 p.m. to 7:00 p.m. on October 06, 2014 to review the plans. The project design team will be available to answer questions and discuss the project. City of Moreno Valley, City Hall Council Chamber 14177 Frederick Street, Moreno Valley, CA 92553 If you have any questions on the project you may contact the Project Manager, Guy Pegan at 951.413.3130 or the Inspector, Danny Astorga at 951.486.1197. You may also send emails to feedback-‐capproj@moval.org.

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October 1, 2014 financing which is a great alternative to leasing.” In the past, solar energy packages were only available with upfront payment in full. The average cost for installation is between $19,000 to $25,000 for a 5 kilowatt system depending on equipment choices and a property’s characteristics. “We are the only solar company to offer our customers in-house financing,” said Small. “We understand that circumstances happen. We do look at FICO score, but also stability, length of time at a job, home equity, and ability to repay.” SolarMax Financing charges no origination fees; no pre-payment penalties and the loan can be re- amortized. SolarMax offers interest rates as low as 0.99 percent and terms up to 15 years.

[MAX, from Page 1]

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ronment while retaining much of the original architectural features. Inland Empire Move Philip Small is a Riverside resident and the marketing administrator for SolarMax Tech. He is responsible for print, digital marketing, media placement, and promotion as well as public relations. With a degree in computer science and electronic engineering, Small joined SolarMax in 2012. Small said in the beginning the company’s business was primarily by referral. However, its growth outpaced its 40,000-square foot location in City of Industry. The company searched almost two years for a new location. The City of Riverside aggressively courted the solar panel installer and the rest is history. Renovations to the 165,000-square foot edifice were only 20 percent complete when the company took possession. One hundred positions were created in Riverside. “We currently employee between 240 and 270 people,” said Small. “Our goal is to deliver affordable, high-quality solar energy systems,” Small said. “We assist homeowners in reducing their electricity costs by designing and installing solar photovoltaic (PV) systems to generate clean and efficient electricity.” The company has the potential to raise that figure an additional 1,500 over the next year. Many of the employees are graduates from surrounding schools - Riverside Community College, University of California Riverside, Cal Baptist University, and Cal State San Bernardino. Solar Energy Products and Services To say SolarMax sells and installs solar photovoltaic panels to commercial and residential customers is an understatement. The company provides residential solar systems, commercial solar systems, and energy audits throughout the Inland Empire and Southern California, from Ventura County to the Mexico border. “Our customers receive white glove service,” Small said. “This separates us from other solar companies and resonates with our customers.” The SolarMax culture is one of helping the environment and addressing a global problem. SolarMax is a leading solar systems installer in Southern California. Although solar energy and renewable resources is not new, only two percent of homes here have solar systems installed.

“We customize every solar system we install,” said Small. “Most customers see their electricity costs reduced almost immediately. A solar system also protects the homeowner from utility rate increases.” Small used the example of one customer whose monthly electricity bill dropped drastically from $330 to $0.16 after his system was installed. “The average SolarMax customer opts to replace their expensive upper tier cost per kWh with the lower cost of solar energy’” Small said. “By offsetting the more expensive portions of their electricity consumption with solar, they are not only able to see immediate savings but also get to lock in their cost and avoid the consistent rate increases from their utility company.” A kilowatt hour is a measure of electrical energy equivalent to a power consumption of 1,000 watts for 1 hour.

The Process Small said the entire process typically takes up to 90 days. 1. An energy consultant conducts a solar savings analysis 2. Secure financing 3. Solar system is custom designed 4. Permits are pulled 5. System is installed 6. Final inspection 7. Permission to operate and engage the monitoring system

Education is a Primary Goal Small says a primary goal is for SolarMax to be known as an educator in the industry of solar energy technology. Negativity about the solar power industry still exists. When solar panels were first introduced in the 1970s, homeowners flocked to have systems installed. However, the systems were bulky and the installation was not perfected. As a result, roofs leaked, panels fell off or were damaged due to weather conditions. “There is a lot of misinformation out there about solar energy,” Small said. “We want to educate consumers and dispel the myths. Ours is a brand new technology, not the same as 40 years ago.” “Working at SolarMax inspires me because it is a company focused on providing a high quality, affordable, solution that benefits our customers and makes an impact on one of our biggest challenges, which is dealing with climate change,” said Small. “SolarMax is a business made up of people who care about what they do. It’s awesome to see the company grow and be able to make meaningful contributions to the local community because of the success of the company.” Integrated Services The SolarMax business model is a full-service, integrated brand. The company offers energy assessments, custom-designed solar systems, and leasing and financing options. “What makes us unique is we are the only solar company with fully integrated services,” Small said. “We provide in-house

The permit process can vary from a day up to four weeks. HOAs can also delay the process because many meet on a quarterly basis. Condominiums and townhouses are assessed on a case-by-case basis. “SolarMax installers are roofing professionals,” Small said. “The new racking system to which the panels are installed, are only 1” from the roof surface.” Not Every Property Qualifies Solar technology is important, for homeowners and for the environment in general, because its applications reduce electricity costs and our collective carbon footprint on the earth. However, SolarMax will not install a solar system if the property is not a good candidate. Shading, orientation, physical condition, and noncompliance to building codes can disqualify a property. The ideal property in the Inland Empire is a home with lots of square footage that consumes a lot of energy to heat and cool. “If your electricity bill is less than $100 a month, the system will probably not reduce this amount,” said Small. “We are not going to tell a homeowner they need our solar system just to make a sale.” However a solar energy system can lock in the future cost of energy hedging against future utility rate increases.

[See MAX, Page 5]

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BUSINESS TRENDS 4 Moreno Valley Business Journal

October 1, 2014

Risky Business: Information Security

By Mike R. Jackson, CPP, CSM

No, this is not a Tom Cruise movie, nor a ‘Mission Impossible.’ This is the reality of business security and life-safety risks to which your company is exposed

on a daily basis. As a business owner, the city is your sphere of opportunity. Whether you are a sole proprietor of a retail kiosk, or chief of operations of a distribution center employing more than 2,500 people, security and safety risks exist and will affect your business if not addressed. Information Security Information security is the protection of intellectual property (IP). ‘Intellectual property’ is defined as unique information you create, develop, design, or manufacture, from your mind, tangible or intangible, for your business or organization use. Allowing unprotected physical or network access to your information exposes your data to altering, deletion and/or theft. Think of it as being stricken with a disease that can damage or paralyze your business. This is where the term ‘virus’ comes from. The results of poor information security are copyright piracy, trademark counterfeiting, and patent infringement. This security issue can be damaging or destructive to your business opportunities and reputation.

Always back up your information, preferably on a daily basis, and store your back-up offsife. You never know what disaster may befall your location. Successful business continuity planning is based on accessible and usable information. Computers

your system/network. Limit employee access to specific websites. Allow Internet access only to those employees with an absolute need for access in the performance of their duties.

Hacking occurs when a person illegally searches for vulnerable computers or networks, to access and manipulate their weaknesses for their own needs. Updated firewalls are a necessity to prevent or minimize hacking. Enable all password protection capabilities. Do not use personal data as passwords. Intrusion detection software monitors unauthorized access activity. Keep your operating system (OS) updated with the latest patches or fixes. Whether you buy anti-virus software or install freeware, updated software is a must. PC World reports there are 82,000 new malware (malicious software) created daily. This includes viruses, trojans, worms and bots (robots - automated process that interacts with other services you select). (Bradley, 2014) Denial of Service (DoS) is a computer that cannot reach the information resources it wants through its own network. DoS attacks are activated through websites using bank accounts, credit cards, vendor payment and online game sites. DoS can infect an entire network of computers if the system is not regularly monitored. This security breach requires an experienced computer technician to repair. Have your information technology (IT) staff or and outside computer expert periodically assess

Monitoring access to your physical property and computer system can minimize most information security concerns. Card access, key fobs, biometrics, computer authorization, password authorization, scheduled password updates, and specific policies and procedures, are all steps for improving your information security. Preventing physical access discourages any further actions. There is no 100 percent guarantee that nothing will happen, but understanding and anticipating the risk helps. Clients have told me having safety and security is a luxury and the ROI (return on investment) is non-existent. However, failure to address risks and implement preventative measures can lead to reduced employee retention; loss of reputation; loss of property; reduced productivity; and closure. In my experience, businesses have been spared exposure to federal, civil and even criminal lawsuits, fines and penalties by addressing security and safety risks head on. My goal is to assist business owners by addressing relevant security and safety issues and providing resources to sustain a thriving comp any. I can be reached at mike@SecurityResearchGroup.com. ~

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Some concerns to consider for information protection include: Equipment • CDs or DVDs • Flash or thumb drives • Computer Hard drives • Laptops • Micro Smart Disks • Scanner Memories • Smartphones • Tablets PC’s Documents & Records • Day Planners/Organizers • Designs, Diagrams or Drawings • Disciplinary Records • Emails • Formulas or Recipes • Hiring Packages • Investigation Material • Personnel Records • Reports • Videos Organizational Materials • Copyrighted materials • Financials • Industrial designs/processes • Marketing campaigns/strategies • Schedules • Software • Trademarks • Vendors

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October 1, 2014

How To Recognize and Prevent Violence In The Workplace Part 2: Watch for the warning signs By Dr. Linda Sperling

Most individuals do not think about workplace violence ever occurring in their workplace. But it is a real problem and needs to be recognized early. Certain physical signs and behaviors that serve as a warning indicating a situation can quickly escalate into a violent incident. Violence can occur in even the smallest of incidents that may involve a negative remark or an inappropriate behavior (Canadian Centre of Occupational Health & Safety, 2006). Warning signs that may turn into violent behavior include crying that turn into temper tantrums; excessive absenteeism or tardiness; disrespect for authority; unsatisfactory work quality; swearing or excessive use of emotional language; overreacting to feedback; inappropriate statements or comments; blaming others; complaining; social isolation; and poor hygiene. Other warning signs to look out for are non-verbal cues such as a person pacing; red-faced; sweating; shaking; clenching the jaw or fist; loud talking; rapid breathing; and violating the personal space of another person. Employee performance indicators that may indicate a potential problem include the need to spend an excessive amount of time coaching an employee about their

work or dealing with the employee’s concerns (United States Department of Labor, n.d.). Other strong concerns that can lead to violence include a fascination with guns or other weapons of violence; verbal or written statements of intention to hurt someone; holding grudges; unwarranted anger; and the use of intimidation. An unreciprocated romantic obsession, family or financial problems, feelings of entitlement or alcohol or drug abuse can lead to workplace violence (Canadian Centre of Occupational Health & Safety, 2006). According to Dr. Woody (2012), in his

article in The Career Hot Seat, if you do not have your finger on the pulse of the team, you are not leading effectively. You must be able to assess the culture of your team. You must be aware of any circumstances that may recently have occurred that should heighten your sensitivity to a particular employee. Everyone acts differently when they are under stress. Pay attention to any changes in patterns of behavior.

In the next issue, you will learn steps on preventing workplace violence.

[MAX, from Page 3] The SolarMax Solar Energy System The SolarMax solar energy system comprises four components: 1. Photovoltaic (PVP) panels 2. Racking grid – to which the panel are attached 3. Inverter – converts the energy from direct current (DC) to alternating (house hold) current (AC) 4. Monitoring System – equipped with a cell phone or Wi-Fi connection that col lects performance data. If something goes awry with the system, the data is reported to SolarMax and the customer is notified. Installation takes approximately 10 hours over two days. If a prospective customer has an existing system that is not functioning adequately for their household, SolarMax can install a separate secondary system. “Sometimes a customer will call and tell us our system is not working for them,” Small said. “We check the monitor data and we can determine if there is a problem with their system.” SolarMax provides a 10-year warranty on their installations and a 10 to 25-year warranty on their products. Going Solar Still Means Lights Out Photovoltaic panels can use direct or indirect sunlight to generate power. Solar panels work even when the light is reflected or partially blocked by clouds. Rain actually keeps the panels operating efficiently by washing away dust or dirt. Energy generated by the panels during sunny hours offsets energy used at night and other times when the system is not operating at full capacity. A mistaken belief with new users of solar energy is they can change their energy

PUBLIC NOTICE Heacock Channel Improvements Project In March 2013 March Joint Powers Authority, Riverside County Flood Control & Water Conservation District and the City of Moreno Valley Park and Community Services Department entered into a Cooperative Agreement to provide for their collaboration on a permanent Project design to address flooding issues experienced by residential, commercial, federal, public and privately owned properties due to the existing undersized earthen Heacock Channel. The proposed Project alignment will start at the Intersection of Cactus Avenue and Heacock Street and will run parallel to Heacock Street for approximately 9,800 lineal feet where it will terminate at the Heacock Street Bridge. The Heacock Channel Improvements Project consists of three stages, include appurtenant fencing with screening along open segments of the channel and maintenance roads along the Project boundary. You are invited to learn more about this important channel improvement project by reviewing the Draft Environmental Impact report which will be available from September 3, 2014 to October 20, 2014 at the March Joint Powers Authority located at 23555 Meyer Drive, Riverside, CA 92518 (hardcopy) or by visiting the March Joint Powers Authority’s website located at www.marchjpa.com.

[See MAX, Page 7]

BUSINESS TRENDS 6 Moreno Valley Business Journal

October 1, 2014

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Your Opinion Matters to Us! The editorial staff welcomes your opinions regarding issues that affect your business, your community and your city. Some of these issues are: • Economic development policies • Government spending • Taxes and regulations • Public-sector compensation and benefits • Health-care reform and costs • Education • Property Valuation • Land Use and Development

Please send your Letters to the Editor via email to letters@iebjpub.com or snail mail to:11875 Pigeon Pass Road, Suite B13-SMV, Moreno Valley, CA 92557. Your letter should be written in MS Word and run no longer than 800 words. Include your contact information: name, address, city, organization (if appropriate), and email. Please indicate if you would like us to include your email with your letter so readers may contact you. The editors reserve the right to edit your letter for language and space allowances.

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October 1, 2014 conservation habits. All of the energy saving habits consumers implement to reduce their electricity bills must continue after a solar system is installed said Small. “Installing a solar system does not mean a free for all,” Small said. “Homeowners and their families sometimes believe a solar system means they can leave lights on, televisions on, do more laundry. Then they call us to say their system isn’t working.” “The fact is, if their monthly consumption increases, and their usage exceed the lower tiers, they will be charged the higher rate per kilowatt hour by their utility company,” Small said. Practicing What They Preach Small said solar technology is important because it saves money, reduces electricity costs and reduces our carbon footprint. More importantly, considering Southern California’s desert conditions and our current drought, it is a matter of saving precious water resources. Traditional power generation methods consume large amounts of water. Solar power is renewable and uses the sun. More solar systems means more water savings. “We have a 250 kW solar energy system on our roof. That’s 1086 panels,” said Small. “The second stage of our office space build-out is lit with LED Lighting. Because of the longer life span and lower consumption of electricity LED bulbs are the most affordable.” Company History SolarMax Technology Inc. was established by David Hsu, Ching Liu and Simon Yuan in 2008, and based in the City of Industry. The company merged with Pasadena-based Solar Engineering shortly thereafter. In August of 2012, the solar energy enterprise announced plans to move its headquarters 41 miles away to Riverside, in the Inland Empire. The company has locations in Norco, Diamond Bar, San Gabriel Valley, Santa Clarita, Coachella Valley, and a secondary facility in San Diego. For the Near Future The new Riverside location houses administrative executive offices, warehouse, fleet garage, and a gym for employees. “We are completing a 250-seat theater for programs and speakers,” Small said. The spacious, modern lobby is being prepared for the opening of the SolarMax Green Technology Mall. The mall will feature innovations in solar technology as well as demonstration rooms, a museum area and meeting and conference rooms. City and chamber functions have already been held onsite. ~ SolarMax Technology 3080 12th Street Riverside, CA 92505 Phone: 866-285-2388 www.solarmaxtech.com

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BUSINESS TRENDS 8 Moreno Valley Business Journal

October 1, 2014

occupied a 1,476,000-square- foot logistics building.

[CITY, from Page 1]

The community’s focus areas for next fiscal year were also presented: 1. Maintain financial stability while balancing the needs of the community;

Moreno Valley Releases Mobile App

2. Create jobs to increase residents’ disposable income, shorten commutes, and expand the local tax base; 3. Implement the new customer service model called “Service that Soars;” 4. Engage the newly launched ‘Emerging Leaders Council’ to gain insight from these dedicated young people; and

Mayor Jesse L. Molina delivered his 2014 State of the City Address.

gistics building and has approved plans for a second Amazon location in the City; • Deckers Outdoor Corporation, maker of UGG boots and other high-end footwear, has an 800,000-square-foot facility under construction; • Harbor Freight Tools, is expanding its footprint on Cactus Avenue by more than 40%; and • Procter & Gamble, a Fortune 50 giant,

5. Expand communication through the City’s electronic newsletter, Nextdoor. com social network, and new mobile app.

If you’ve wondered how to contact a Council Member or City department, report an issue, check out the community calendar, or look up property with GIS- we’ve got an app for that! Moreno Valley residents, businesses and visitors can be connected to their city in the fastest growing form of connectivity- mobile technology.

Mayor Molina closed with an expression of optimism for the future.

The City of Moreno Valley’s mobile app is now available at the Apple Store and

Google Play. It is free to download and offers the following features: • Contact City Hall • Scroll through City news • Find a City job • Find a park or hiking trail •Check out the community calendar • Renew a business license or pay an Moreno Valley Utility Bill • Report an issue • Find a business, church, or non-profit organization The City of Moreno Valley is excited to be able to offer this additional service to citizens. As with most technology, Moreno Valley’s mobile app will be an ever-adapting tool based on available technology and the needs of the citizens.

The State of the City Event can be viewed at the City’s website www.moval. org. Daily broadcast times on MVTV-3 are at 8 A.M., 5 P.M., and 8 P.M. ~

Advertising Sales Work Near Your Home Part-time or Full-time Call (951) 842-2501

Nikola Tesla Science Foundation in Riverside County October 2 Nikola Tesla Science Foundation meeting will be held Thursday, October 2 at 5:30 PM At Vocademy 1635 Spruce St. Riverside, Ca Call Tom Hines for More information. 951-907-0261

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BUSINESS TRENDS Moreno Valley Business Journal 9

October 1, 2014

A PAID POLITICAL ADVERTISEMENT

CACTUS AVENUE WIDENING FOR A 3RD LANE EASTBOUND FROM VETERANS WAY TO HEACOCK STREET The City of Moreno Valley’s Capital Projects Division anticipates the start of construction on the widening of Cactus Avenue from Veteran’s Way to Heacock Street in November/December 2014 and completion by mid-2015. Construction hours are generally between 8:00 AM to 3:30 PM. During construction hours there will always be one or more lanes open in each direction and limited access at Riverside Drive intersection for short periods of time. This Project is Stage 2 of the Cactus Avenue south side 3rd lane eastbound widening program. Stage 1 which completed earlier this year from the Interstate 215 (I-215) off-ramps to Veterans Way, a length of 3400 linear feet (0.64 mile). Stage 2 of the program consists of street improvements to continue the addition of the 3rd eastbound lane on the south side of Cactus Avenue from Veterans Way to Heacock Street, approximately 6,700 linear feet (1.27 miles). The project would complete the missing eastbound segment, providing for a six (6) lane major arterial including bike lines per the City’s Standards, consisting of 102 feet from curb to curb, within 120 feet of right-of-way. An earthen parkway would be constructed along the south side of Cactus Avenue in several locations where space is available.

You are invited to attend the City’s Project Information/Community Meeting, where you can learn more about this important street improvement project. Please come in anytime between 6:00 p.m. to 7:00 p.m. on September 18, 2014 to review the plans and express concerns. The project design team will be available to answer questions and discuss the project. City of Moreno Valley, City Hall Council Chamber 14177 Frederick Street, Moreno Valley, CA 92553 If you have any questions on the project you may contact the Project Manager, Guy Pegan at 951.413.3130 or the Inspector, Eddie Godinez at 951.413.3130

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REAL ESTATE Moreno Valley Business Journal 11

October 1, 2014 [JOE’S, from Page 1]

Upcoming Small Business Workshop:

QuickBooks for Beginners MORENO VALLEY, Calif. - Financial management is a key factor in operating a successful business. To help new and aspiring business owners, the Inland Empire Small Business Development Center will offer a seminar on QuickBooks Accounting Software on Wednesday, Oct. 15th, at the Moreno Valley Conference Center. The “QuickBooks for Beginners” seminar will demonstrate software functions useful for the daily operations of a small business. The seminar will be presented by a QuickBooks ProAdvisor, and will cover: · Navigating QuickBooks Software, · Organizing the Chart of Accounts, · Computerizing Balance & Income Sheets, · Creating Vender & Customer Invoices. This seminar will be held from 9 a.m. – Noon at 14075 Frederick Street, Alessandro Room A, in Moreno Valley. This free seminar is sponsored by the City of Moreno Valley. Pre-registration is strongly recommended, as seating is limited. For additional information on this seminar, contact us at (909) 983-5005. Online registration is available at www.iesmallbusiness.com. Business owners and start-up entities alike are welcome to attend this presentation. The Inland Empire Small Business Development Center is hosted by the California State University, San Bernardino University Enterprises Corporation. The Center is partially funded by the U.S. Small Business Administration (SBA) and the California State University, Fullerton Tri-County Lead SBDC. All of the SBDC programs and services are offered on a non-discriminatory basis. Reasonable arrangements for persons with disabilities will be made.

A cursory review of foodie rankings, including Yelp and TripAdvisor, going back the last decade to the present, attest to the restaurant’s popularity and consistent quality of fare. Ratings from Tampa, FL; Chicago, IL; Poulsbo, WA as well as Los Angeles, and throughout California, vary from effusive to simply, “Mmm mmm good!” “We have people who have been here for 28, 33 and 35 years,” Sandoval said. “They cook the original recipes with the best ingredients.” Joe’s menu includes appetizers of handmade crab cakes, fried ravioli, calamari and steamed clams. Soups, salads and sandwiches are also available. Pizza can be ordered with thin or thick crust with a multitude of toppings including feta cheese and artichoke hearts. The restaurant offers traditional pasta fare including lasagna, manicotti, spaghetti, ravioli, and rigatoni. Other traditional meals are parmigiana, cacciatore, scallopini, and marsala. Joe’s Specials are halibut, rib eye, shrimp, lobster and salmon, as well as the “Big Steak,” a 16-ounce cut of Angus beef. The restaurant serves wine and beer. During the warmer summer months, customers can enjoy strawberry smoothies, mochas, hot fudge sundaes and pineapple and vanilla sundaes, all with generous dollops of whipped cream. A catering division was started when Rana purchased Joe’s. “Right now there

are two of us who work the catering,” Sandoval said. “I meet with the customers and plan the menu. We set up and tear down. We also provide servers if requested.” Sandoval says the catering business currently serves the cities of Moreno Valley, Riverside, Nuevo, Hemet, Beaumont and Banning. Joe’s caters private functions such as family reunions, birthdays, and wedding receptions, and corporate functions including parties, meetings, trainings and seminars. As part of his vision for the restaurant, Sandoval said one of his favorite things he plans for business development is introducing customers to new dishes and recipes prepared by different chefs. “In a couple of weeks, we will begin a weekly special. We will select a dish and offer it for a week,” said Sandoval. “Then we will let our customers decide. If they like the dish, we will add it to our regular menu.” Javier’s personal favorite is split pea soup. Sandoval said five months ago work a much-needed spruce up of the exterior of the restaurant began. When complete, the interior will get a treatment. “The dining room seating capacity is 99 people,” Sandoval said. “We plan a patio for outside seating that will accommodate 80 to 90 people.” Customers will enjoy dining al fresco during the cooler evenings while they are serenaded with live music. ~

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BUSINESS TRENDS 12 Moreno Valley Business Journal

October 1, 2014

Where Can I Find a Good Cup of Coffee? Polly’s Pies Restaurant

BUSINESS JOURNAL

Eddie Sperling

Publisher/Editor-in-Chief esperling@iebjpub.com 310.745.9663

Thomas Hines

By Mike R. Jackson, CPP, CSM MORENO VALLEY - Polly’s Pies Restaurant is a California original. Privately owned since 1968 by brothers, Don and Eddie Sheldrake, from Los Angeles, the restaurant opened in the Moreno Valley Towngate Center on December 6, 2013. The “Polly’s” name actually arose from the “P”-shaped handles on the original restaurant’s front doors. One of the managers had a daughter named Polly, and the Sheldrake’s decided to adopt her name for the venture. The original Polly’s restaurant is in Fullerton. The new Polly’s is the only store with a coffee bar, a prototype for the chain’s 15 other restaurants throughout Southern California. Family member, Mike Sheldrake, supplies the coffee bar with 41 different coffees and 37 types of teas. He owns Polly’s Gourmet Coffee out of Long Beach, which opened in 1976. A coffee connoisseur, Mike has had a

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Ibeth Castillo, Polly’s Coffee Bar Barista

Photograph by Eddie Sperling

passion for coffee since high school. He says there is a 25 percent loss of flavor in the first two weeks after roasting. Between five to six tons of coffee beans

are processed every month in a roaster dating back to 1929. Holly Fite, who has been with Polly’s for 15 years, is the head coach (manager) for the Moreno Valley store. Coffee lovers can request coffee blends if they so choose. Fite says her favorite coffee flavor is the caramel custard macchiato. Customers who join Polly’s E-Club have a chance to win a red cruiser-style bicycle. Members who celebrate their birthday at Polly’s can get a free piece of pie and one for everyone in their party. The coffee bar is open from 6 AM to 10 PM daily.

Come for the Food & Stay for the Fun!

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Our Mission Statement To empower our customers and promote their success by providing impeccable service fostered in an environment of excellence. Moreno Valley Business Journal derives its success from the success of its customers and subcribers. We resolve to provide unsurpassed valueadded products and services that exceed our customers’ expectations. “If you help others get what they want you will unconsciously be getting what you want.” - Zig Ziglar

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Stater Brothers 11875-A Pigeon Pass Rd. Moreno Valley CA

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Reproduction of the Moreno Valley/Inland Empire Business Journal in whole or part is strictly prohibited without prior written permission. The opinions expressed by contributing writers or guest columnists are not necessarily the views of the Moreno Valley/Inland Empire Business Journal. All Press releases should be sent to:

Moreno Valley Business Journal

11875 Pigeon Pass Road, Suite B13-SMV Moreno Valley, CA 92557

CHAMBER UPDATE Moreno Valley Business Journal 13

October 1, 2014

It’s a great day at Security Public Storage!

Business Networking Opportunities Moreno Valley Chamber of Commerce 12625 Frederick St. Ste.E-3 (951) 697-4404 www.movalchamber.org

Business in Action Every Wednesday at Chamber office (except the 4th Wednesday) 7:30am -8:30am Moreno Valley Chamber of Commerce 12625 Frederick St. Ste.E-3 (951) 697-4404 Wake-Up Moreno Valley Every 4th Wednesday Location, Ayres Hotel & Spa: 12631 Memorial Ln. Moreno Valley $15 members/$25 potential members Includes Breakfast Buffet

Photograph by Eddie Sperling

Work Near Your Home Part-time or Full-time Call Thomas (951) 907-0261 Advertising Sales

“It’s a great day at Security Public Storage!” When Kelsey and Debra Zeek greet their customers this way, they really do mean it. Established over 30 years ago, Security Public Storage is a family owned company with over 44 locations nationwide. The Zeeks are the onsite managers of the Moreno Valley facility. The successful husband and wife team love their work as their Yelp and Google reviews attest. The couple recently celebrated their 23rd wedding anniversary. Kelsey’s father, Byron Zeek, owned Byron’s Shell Station on Heacock and Highway 60. A 1976 graduate of Moreno Valley High, then the only high

school in Sunnymead, Kelsey remembers lots of orange groves, when there was only one four-way stop sign in town and “fast food” meant The Jet Drive-In or A&W. Quality management makes the difference at Security Public Storage. The facility has garnered a 5-star rating. The location is equipped with a state-of-the-art infrared surveillance system and individual unit alarms that arm and disarm with the unique gate access code. Visit the Zeeks at Security Public Storage, 24861 Sunnymead Boulevard, Moreno Valley, CA 92553. Or call them at (951) 305-4147. Check out www.securitypublicstorage.com for web promos. ~

September 24, 6:30 am - 8:30 am Sponsor: Riverside Physician Network October 22, 6:30 am - 8:30 am Sponsor: Marshall C. Scott, State Farm Insurance Connections After Hours October 9, 2014, 5:30 p.m. Provident Bank 12460 Heacock Street Events Moreno Valley Chamber of Commerce Third Annual Business Expo FREE to the General Public Thursday, September 25, 5:00 p.m. – 7:30 p.m. MV Conference and Recreation Center 14075 Frederick Street

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Moreno Valley Business Journal

Thursday, September 25 5pm - 7:30pm Conveniently located in the Inland Empire at the Moreno Valley Conference & Recreation Center adjacent to City Hall

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BUSINESS TRENDS 14 Moreno Valley Business Journal

October 1, 2014

Excellence in Action

Speakers Inspire Realtor Group and Guests By Mike R. Jackson, CPP, CSM

Coming THE MORENO

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September 9, 2014 The gathering for the Excellence Realty Group was filled to capacity with the expectation of listening to speakers, Mike Oyoque, Ruben Mata and Amado Hernandez. Realtors, financiers, and other supporting businesses were encouraged by the speakers’ messages. Mike Oyoque The founder of the Excellence Real Estate, Mike Oyoque, is nicknamed “Mr. Excellence.” He started the company in 1984 when he was 20. There are now 45 Excellence brokerages throughout Southern California. Oyoque’s practice of handing out at least 25 business cards each day helps him and others to advance their respective realty businesses. His future goal is to locate 500 Excellence Real Estate offices in Southern California. His website is www.MrExcellence.com. Ruben Mata Referred to as “The Hispanic Anthony Robbins,” Ruben Matta, a speaker, trainer and author, drew the attention of this group

with his insights to motivate their continued success. He is participating in a World Alliances of Religions for Peace Summit in Seoul, South Korea, from September 1719, 2014. Mata is the author of STAND: Your Weekly Guide for Success, a personal and professional development program. His website is www.StandWithRuben.com. Amado Hernandez A Moreno Valley real estate broker and REO specialist for 17 years, Amado Hernandez sponsored this Excellence Realtors conference at the Moreno Valley Ranch Golf Club conference center. His website is www.Excellence.com. ~

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Find the Smiling Bear Contest Somewhere in this newspaper is hidden our Smiling Bear and is just waiting to be found. One lucky winner who locates it and enters our “Find the Smiling Bear” contest will receive a Dinner for TWO, up to $40.00 value, at Joe’s Italian Restaurant. Please note that the Smiling Bear is hidden and may not be 100% visible. Have Fun and Happy Hunting.

Advertising Deadline to place an ad in the October 15th Issue is October 5 , 2014 CALL 310-745-9663

To Enter you must use a scan app on your smart phone and scan the QR code or complete the entry form below and mail to Shop MV, 11875 Pigeon Pass Road, Suite B13-SMV Moreno Valley, CA 92557. You may also enter at our website: http://www.shopmv.org and enter your email address and zip code. Congratulations to August issue winners! Wendy Willians-Clark & Alice Cook Each winner will receive Dinner for TWO, up to a $40.00 value, at Joe’s Italian Restaurant.

Name:___________________________________________Phone: _________________________ Street:_________________________________, City:________________________, Zip:________ Email Address: ____________________________________❑ Please send me online Special Offers. Where’s the Smiling Bear? Advertiser Name:___________________________________ Winners will be drawn at random by an impartial person. One entry per household. Entries must be received by October 5, 2014. The winner will be notified by phone or email. The winner must agree to be named in the upcoming issue. EMSBN and it’s affiliates are not responsible for late, lost, or incomplete entries.

don’t miss out on a great thing just call me

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October 1, 2014

WOMEN IN BUSINESS Moreno Valley Business Journal 15

Women-Owned Businesses in Moreno Valley Hospitality Center Serves Up Elegance and Good Taste Marinaj Banquets and Events is a jewel in the City

MORENO VALLEY – Champagne and chandeliers. This is what comes to mind at Marinaj Banquets and Events, Inc., located in Elsworth Plaza on Alessandro Boulevard. A chandelier shimmers in the middle of the high ceiling, festooned by sheer swags in colors of pink, purple and white that radiate out to the corners of the 4,500-square foot space. Sparkling lights dance behind a cascade of golden sheers, reflected in a large decorative mirror that hangs across the room. You cannot help but smile and feel happy. You know you have found a hidden treasure; a place where celebration is the order of the day. Creating Elegant Occasions Mari Doumit is the brainchild behind the business. She and her daughters and staff have spent nearly four years creating lasting memories for newlyweds, young women turning 15, and older couples celebrating decades together. In the small showroom and offices, Mari’s grace and charm translate in the custom-designed centerpieces and decorations that are Marinaj’s trademark. Available In a multitudes of colors, some draped with briolets of crystals, and others in tasteful black, white and silver accents, the company will re-create a special design if a client takes in a picture. With a capacity for 300 people, the banquet facility has a full kitchen and a private dressing room. The company offers different packages, complete with food, decorations, music, food service, linens, tables, chairs, and special client requests. “We do everything,” Mari said. “We do all occasions - weddings, quinceneras, anniversaries, and birthdays. People reserve our space six to a year and a half ahead.” An American Dream Come True Mari’s pursuit of the American Dream began as a

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young girl in her native country, the Republic of Albania in Southeastern Europe. After immigrating to the United States, she taught herself English and eventually owned her own restaurant. After marrying her husband, Naji, Mari focused on her family, rearing their four children full-time while Naji built his construction business. She also assisted him with her unique eye for décor and design. Years later, with her children grown and on their own, Mari decided to create a business out of her favorite pastime. She envisioned an elegant venue of her own. “I have always had an interest in design, decorating, and hosting parties,” Mary said. Marinaj Banquets Photograph by Eddie Sperling and Events, Inc. opened in a smaller Mari Doumit facility in June of 2012. However, the demand from clients, both locally and outside ters, Jennifer and Crystal, join their mother the city, grew quickly, and the business ex- in the business. Jennifer is a culinary school graduate and a chef and dietician. Crystal is panded to the present-day location. the owner of Kitko’s Cakes. “When Crystal decided to open her own It’s All in the Family cake business, she said she was going to The Doumits own the Elsworth Plaza call it ‘Kitka’s Cakes,’” said Mari. “When she was little her nickname was ‘Kitka’ beand other real estate in Moreno Valley. They opened the business in Moreno cause her sister couldn’t say ‘Crystal’ and Valley because of the property values, we thought that was just perfect.” ~ growing population, and business opportu- Kristine Doumit contributed to this article. nities. All of the Doumit family members Do you know of a Women-Owned have worked diligently to grow a success- Business in our town that you would like us spotlight? Please email the name and ful venture. address to: esperling@iebjpub.com In addition to two staff members, daugh-

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