A Journey should be as memoraable as the destination
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Shiv Nadar University Wayfinding and Signage System
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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03 / BEE LINE
CHAPTERS
61 WAYFINDING MODEL
01 / EN ROUTE
63 FINAL CALL ON WAYFINDING MODEL
09 NATIONAL INSTITUTE OF DESIGN 10 EXHIBITION DESIGN AT NID 12 SPONSOR & TEAM
04 / ON THE ROAD
16 BRIEF IN TRANSIT 21 REFERENCES & BEST PRACTICES FOR WAYFINDING ANALYSIS
67 AESTHETIC DEVELOPMENT 73 SIGN CONCEPT STRATEGIES 81 TRANSFORMATION , A CHASE 83 NAVIGATING INTUTION
02 / READING THE CAMPUS 29 THE PROJECT : SHIV NADAR UNIVERSITY 37 READING THE SCENARIO 46 CAMPUS MASTERPLAN FRAMEWORK
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91 CONCEPT DEVELOPMENT
05 / TAKING A CALL 103 TRANSFORMATION- THREE CONCEPTS 108 FACETS 113 EXPLORING FACETS
06 / TOWARDS THE DESTINATION
07 / AHOY, ARRIVE! 125 ELEMENTS IN TRANSIT 167 INFERENCE 169 BIBLIOGRAPHY
117 SIGN FAMILY 119 READING THE SIGN SCHEDULE
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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Project Time Line
RESEARCH DESIGN CONCEPTS INTIAL DESIGNS FINAL DESIGNS DESIGN DETAILING DOCUMENTATION Month #1
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Month #2
TIME LINE Month #3
Month #4
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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01. BRIEF in transit
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 16
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CONNECTING THE CAMPUS
Located on a 286-acre campus in India’s National Capital Region, the Shiv Nadar University is a philanthropic institution established by the Shiv Nadar Foundation in 2011. The University aims to offer a dynamic multi-disciplinary, student-centric and research-focused approach to academics and provides programs at the undergraduate, postgraduate and doctoral level. Eventually the campus would be filled up with thousands of students that are eager to learn, explore and experiment across the vast array of disciplines and extensive experiences.
The landscape and buildings of Shiv Nadar University’s campus has always been a defining element of its identity and experience. Beginning with the enclosure of Shiv nadar University Lake expanding from its point, the relationship between the architecture and the landscape has created a feeling of an intimate academy, unique to this setting. However, part of this campus experience is the myriad pathways and areanas that, while beautiful to experience, can leave visitors feeling lost. Today, as the University grows, it is vital to maintain the quality of both the campus and natural areas as well as a sense of coherence and connectedness. This goal is achieved, as described in this chapter, through comprehensive strategies in wayfinding and signage system.
Aim This project requires a wayfinding strategy and signage system that will help the user navigate the campus at ease all along binding the large campus through a unified system. Structure The structure includes more micro potential level to unite the experience and function of the campus through an integration of its wayfinding and signage systems. Target Audience It focus primarily for prospective students/parents/visiting faculty and the community that inhabiting the campus Interventation It can be form of wayfinding and signage system Approach The SNU Project condense down to realm of branded environment in such a huge campus, we approach one of major components - wayfinding and signage system.
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 18
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THE ROLE OF CAMPUS WAYFINIDING FOR SHIV NADAR UNIVERSITY
Wayfinding is an experience that of an individual attempting to make their way through an unfamiliar environment. When the information needed to access that environment is provided in a thoughtful, structured fashion, the unfamiliar quickly becomes comfortable, friendly, welcoming. A successful way nding system manages this experience, using signage as a communication tool to not only facilitate access, but also to reflect the institutional culture and complement the architecture and environment of its setting.
WAYFINIDING OBJECTIVES
Create a functional and efficient wayfinding strategy Integrate SNU buildings, various functions and the surrounding landscape. Clearly inform, direct and orient. Reinforce SNU Brand and reflect its ethos
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 20
Refrences and Best Practices for Wayfinding and Signage System
Life between Buildings -Jan Gehl
Wayfinding Handbook -David Gibson Image of the city~ Kevin Lynch
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Signage Systems + Information Graphics -Andreas Uebele
Signage System
Wayfinding -A Profressional Sourcebook
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 22
Best Case Studies References
DLF Garden City
Getting Around DLF Garden City DLF required way-finding and location signs for their project Garden City, in Sectors 81 and 82 as well as 86 to 95, Gurgaon. Lopez Design was hired to design a Way finding system and Signage Structures for the project, which included group housing and commercial properties, for all the sector roads and plotted areas in Sectors 91 and 92. The signage brought the architecture and ethos of DLF Garden City together with the functional aspects of way finding.
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Based on the architect’s brief – to create a signage system that follows the Mediterranean architectural theme in terms of form and style, several concepts were created and finally shortlisted to three options. Beyond the graphic design aspect which addresses various factors like visibility, clarity, systems coherence and systems branding, the team also dealt with the manufacturing of a product that is required to last through varying climatic conditions, outdoor handling and unexpected situations.
WTC Noida
WTC Noida appointed Lopez Design to develope a wayfinding system focusing wayfinding user interface and wayfinding system that guides the users from the approach road to their final destination within the complex with attractive visual identity that speaks of the region.
The design and location strategy is based on how people were using the complex, the information requirements, the vehicular key routes and standarised approaches to benchmarking the wayfinding character and form.
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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UTS Wayfinding System
BrandCulture’s eyecatching signs are not just another pretty wayfinding system. There’s very smart technology behind these signs. Their bold color is not only the culmination of a design and installation that revolutionized wayfinding on the campus of The University of Technology (UTS) in Sydney, it’s a fully digitally-integrated signage system that may be coming soon to a similarly challenged land-of-the-lost-campus near you. With fifteen properties interwoven into the heart of Sydney’s vibrant and densely populated central business district, UTS had invested heavily in a major redevelopment of their facilities, including adding four new landmark buildings designed by renowned architects. They needed a street-level brand identity to consolidate a diverse and fragmented campus, and a comprehensive wayfinding strategy and signage system to help more than 24,000 students and countless visitors find their way. 22C
The extensive wayfinding signage brings a stunning new brand to the UTS campus and identifies many places that were once a mystery to the public and students alike. The system has a logical and structured information hierarchy across a multitude of locations that provides consistency and clarity across the wide campus and within UTS’ individual buildings themselves.
Mater Christi College Wayfinding
Mater Christi College is a vibrant and innovative Catholic girls secondary school located in Melbourne’s picturesque Dandenong Ranges, and proudly for us, a ten year client with TANK. To coincide with their 50 year celebrations, we collaborated in the creation of an ambitious wayfinding system to enliven the college grounds and user experience. In doing this, the team also had to achieve a number of critical aims – to embrace the College’s values, acknowledge and celebrate its past, and inspire the people at the centre of its community – students, staff and parents.
The worked tirelessly with the College and our signage contractors to develop a solution that was visually sympathetic with the surrounding environment whilst using materials that would be inherently recyclable in the future. In choosing the rough sawn timber,team undertook months of testing to ensure the wood would achieve the desired colour palette as well as cope with the harsh climate.
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 22D
the image of the city Kevin Lynch highlighted the five main elements of a city: paths,edges,districts,nodes and landmarks. Paths are streets,walkways , transit lines, canal etc along which the observers moves. Edges are the liner elements that may be in a form which cannot be passed and very visually prominent like a river. Districts are the labels for area in which the observer can mentally go inside of and find common charaters. Nodes are the places where the observer must make a decision one way or another Landmarks are external sites which help the observer orient themselves. I had not thought of nodes before this reading and learned that even if we are not designing signage through the a city, we can still learn from this larger example.
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02. Reading the campus
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 26
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PHILOSOPHY CLEAR, DIRECT, SIMPLE
How do we find our way? The way in which we make our way to our destination relies on a natural progression from the general to the specific. Country, State, City, locality, street, building, and finally room. Throughout the journey we look for a confirmation of fact we are travelling in the right direction. This is presented traditionally as a system of signs and landmarks.
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WAYFINDING PRINCIPLES Which model to use?
Outlined in this document are the principles behind the wayfinding strategy. 1. Key user group identification 2. User Journey mapping and analysis 3. Journey processes and considerations 4. Strategy type 5 Sign Concepts & Idealization 6. Sign Type Family, Message Schedule, Fabrication Details
Precinct Model
Primary design considerations
The wayfinding model is based upon many criteria, such as the arrangement of buildings and facilities, the use / purpose of the facilities, geographical layout and environment. The original site masterplan and future masterplan of the site were all reviewed in order to determine this list of criteria.
• Site type / model • Functionality • Flexibility of application and of change • SNU data survey on student housing and faculty residential area, feedbacks. • SNU websites • Typography • Colour • Branding • Technology
A precinct model is the most suitable, including the major loop road with small side roads, distinctive group of common educational schools / faculties and the associated facilities. Also worth noting is that there is a current lack of easily discernible landmarks to use for navigational purposes.
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 28
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The campus landscape of Shiv Nadar University expresses a diverse land that includes education, research and sports. From its founding as an institution in India’s National Capital Region established in 2011, the Shiv Nadar University embodied the living residential campus with a variety of beautiful places, functions and characters which address the campus’s history, location, values and mission.
CAMPUS MASTERPLAN SUMMARY The themes in the following pages are carried throughout the campus masterplan and serve as the guide to wayfinding and signage system of the open and green spaces of the campus. Strengthen Identity The tight-knit closeness of the University’s structures, the pocket greenery, and the bustling, Central Plaza at SNU’s core make it an campus, one where faculty and students have to interact regularly and part of an identificable hierarchy from formal to semi-formal to informal reflecting university identity and pride. The buildings of the campus use concrete as the primary building material with fenestrations in a combination of mild steel and each buildings have interesting variety form of architecture. Leverage Program Adjacencies The campus offers a number of on-site amenities including multiple outdoor spaces and cultivate landscapes for learning, research, and recreation in proximity to buildings with related programs. Preserve Substainability Preserve or enhance natural systems and promote sustainable landscapes, as reflected in Shiv Nadar University values and missions. 29
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 30
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CAMPUS ZONES AND USES Intially it was decided to have the Campus is divided into Three Distinctive ZonesAcademic Blocks Core Faculty Residential Units Student Hostels & Sport Centre On the east side of Academic Core Campus , SNU comprise Hostel Units as well as two Dining Halls, Health centre and both formal & recreational sports facilities. The south zone near the entry road is marked out for amenities such as shops, ATMs, etc. The zone on the west of the Campus Core is reserved for faculty residential life.
There are Two Entry & Exit points where one is reserved for the faculty units. The main entry is open to vehicular as well as pedestrian entry. There is only one campus guard booth at the main entry besides being located for Hostel Units and Faculty Residential Units. 31
Fig 1.1 Campus Zones Fig 1.2 Distance from Nearest City Noida City to Shiv Nadar University about 21km
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 32
FACILITY ENHANCEMENTS The Campus Master Plan synthesizes a variety of facilities to academic, research, campus life, and support facilities on campus that were identified in the 2011 Campus Master Plan: Academic Blocks There are four Academic Blocks : A, B, C D that include inter-flexible classrooms, seminar hallls, laboratories and faculty rooms.They are not constraint to any one scademic stream and are used interchangably. Situated at the North edge of the campus , the academic blocks have interestingly A-shape with bridges connecting four arms toward the centre at the first level and provides a wide view of the campus. The current infrastructure is designed to facilitate a capacity of 2000 students
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CAMPUS MASTERPLAN TYPOLOGIES The following campus typologies help to understand the campus environment while contributing to the forming wayfinding and signage system strategy.
Business School Business School of Management is located at the southwest end of the Academic Zone and is near to the main route leading towards the Academic Blocks. Its finishes has been influenced by New IIM-Ahmedabad Buildings based on the faculty’s inputs. It has the capacity of 50 students. Research Annexe The Research Annexe is located at the northwest end of the Academic Zone. The exterior of Annexe draws its character through double height portico similar to the library, with full height glass entrance. The building houses high-end research equipment. It is used primarily by faculty and doctoral students. Central Library The large distinctly shaped large library building, fondly called ‘The Titanic’ contains the knowledge repository with an extensive range of books, journals and electronic reference materials to cater to the academic and research needs of students and faculty across all disciplines and currently also houses the admission office. The library is occupied two floors of its new library building with a total of 35000 square feet. The Central Library has a portico supported by greek doric columns. A flight of 20 steps leads up to the entrance
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Hostel Blocks The hostel blocks and the recreational sports area are in the eastern zone of the campus. Located just a few hundred meters from SNU academic blocks and flanked by the formal sports stadiums at the east. Phase one has 9 hostel buildings of 5 stories each with a capacity of 2000 students. Phase two multistoried hostel is under construction to be followed by phase three. There are two dome like Dining Halls at the north & south ends of the hostel complex. The dining halls are currently used by both the faculty and students
Academic Blocks Academic Blocks Research Student Housing Student Life Office/University Facilities Faculty Residential Athletics and Recreation Services Parking
Central Library
Hostel Blocks
Research Annexe
Business School VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 34
OPEN SPACE AND PUBLIC REALM ENHANCEMENTS Each of these open spaces has a critical role to play in expanding knowledge creation, welcoming visitors and distinguishing SNU from any other university in the region: Central Plaza The Central Plaza is traditionally open area / campus quad connected by interesting trails and is surrounded by all buildings in Academic Zone. It is often used by faculty and students. The Biodiversity Field The campus also has a biodiversity field for research activity. It boasts of a no. of rare plant species planted by the students. It also has a small greenhouse and some solar panels. Sport Centre SNU boasts a massive indoor sporting stadium and a strong student base are interested in Sporting activities. It has open fields for sports like basketball, swimming pool, badminton, Volleyball , Football , tennis and baseball courts.
OTHER FEATURES SNU Lake- From an ecological and aesthetic view the water is lead through open stream nearby to a lake amidst muddy land. SNU Woods-Solidarity woods at the east end of the campus establish the natural central points of the ecological landscape in narrating the history of the University, the land on which it sits and the community that inhabits it both present and past. ATV Test Track-Located next to biodiversity park, the AV test track is often for testing by engineering students. There is also an archeological site of historical importance within campus. There is also a small mosque at the site which is used by surrounding villagers.
FUTURE PLANS Shiv Nadar University have acquired 258 acres in possession. At present , the built up area is 1.8 million sq.ft while under construction is 1.5 million sq.ft. In the future phase, admission block, auditorium , town centre and business school of management, shall be constructed. 35
Central Vista
Indoor Sports Stadium
SNU Lake
Exisiting Buildings Proposed Buildings Multi Purpose Open Space Research / University Field Recreational Field Area Wood Reserve SNU Lake
SNU Woods
Biodiversity Park VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 36
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READING THE SCENARIO DISCOVERY Within the stages of intial planning of wayfinding, there must be an analysis of the urban territory. It’s funadamental to “read the scenario” before any intervention. It’s essential to study not only the structure of the campus masterplan with its main roads, nodes and present infrastructure but also consider how the people navigate throught the network, the pedestrian itineraries and the lanes as the most important phenomenon. After having gone through comprehensive wayfinding , the pedestrian scenario survey indication a quantitve hierarchy of movements in campus.s. Without creating visual clutter, this new generation of signage and other prompts will provide the necessary information that newcomers, and the entire community, will need to navigate their way to and around campus. An effective wayfinding system will deliver people to events, meetings, and classes without disturbing the experience and pleasure of their campus journey.
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 38
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CAMPUS MASTERPLAN ANALYSIS SCENARIO PATTERNS When comparing the traffic scenario on the masterplan, there are few significant changes in the movement pattern. The Highest concentration of pedestrians is found in the East campus primarily around Academic Blocks, Central Vista , Central Library followed by Student Housing Blocks and connections and the lowest numbers occur in extreme south east of the campus and faculty residential blocks in the periphery. Based primarily on the personas, wayfinding model was executed. One of most distinctive features is its landscape of beautiful tree-lined stone pathways and named walks. This network forms the basis of an effective and well- designed system that delivers visitors and residents to their desired destination. By lengthening and reinforcing this net- work , based on campus masterplan, we came to the conclusion that vehicular sign system would adds to unncessary elements of wayfinding and signage system. Patterns emerging from the scenario survey form the basis for overall conclusions describing the flows of pedestrians in the campus
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NAVIGATIONAL SCENARIO PATTERN
3
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Enters Central Library
straight end taking left 2 Drives turn to Parking Zone.
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Goes to Academic Block 2BAuditorium
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Comes to Dining Hall 1
PROSPECTIVE STUDENTS/ PARENTS
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Arrives at the Main Portal Entrance
Prospective Students / Parents on the ocassion of orientation day or moving in to hostels are taken into account and the main university drive to Parking A is accessed primarily to navigate. Being the main targets, reversing this trend would have a major impact on revising the main wayfinding system mode Present Situation.
Shauna D’Souza Junior Year, B.Tech
Our main subjects navigates from Parking A to Central Library to collects to collects id followed by the activities. It’s evident that since they are new to campus , they would follows wherever the signages irrespective of other features like walking throuh buildings having porticos.
Vehicular Route Sample Vehicular Route Pedestrian Route Sample Route Pedestrian Sample Route (Lawn) Steps in circulation process Decision Points Starting Points
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Arrives at Hostel H3C Exit from Parking Zone
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 40
NAVIGATIONAL SCENARIO PATTERN
10
>
5
Goes to Academic Block 2A
Goes to Tuck Shop inbetween Block 2A and 2B
to Academic 9 Walks Block 2B
6 Enters Central Library ACADEMIC STUDENTEngineering
3 Goes to Dining Hall 1 4 Comes to Hostel H2B 12 Returns to Hostel H2B 1
Leaves from Hostel H2B and visits SNU Woods
to BasketBall 2 Comes Court
11 Goes to Nose
Academic students finds and makes their navigation patterns . From the masterplan , determined by weather conditions as well as the campus do not have shades , it’s observed that students navigate benethe the portico and approach the building destinations. Once they starts linking the areas , he knew by walking from one areas to another , the overalll understanding of the whole increased eventually linking all destinations within 5-10 mins walk of the other .
Vedant VS Fourth Year , B.Tech Vehicular Route Sample Vehicular Route Pedestrian Route Sample Route Pedestrian Sample Route (Lawn) Steps in circulation process
7 Comes to Mini Mart
Decision Points Starting Points
8 Goes to Dining Hall 2 to Indoor Sport 13 Goes Stadium 41
NAVIGATIONAL SCENARIO PATTERN
3 5 Arrives Research Block* She enters Research Block*
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to Central Library 4 Goes Cafeteria
to Research 2 Drives Parking Zone.
6 Exit from Parking Zone RESEARCHER
Since most of them are part time , and the Shiv nadar University are placed about 21 kms away from Noida City, they have their own vehicles and park respecively at Parking B. Note that they spend less than 30% on campus masterplan and spends within the Research annexe.
Ishanvi Bhatia Third Year , Research (Part time) Vehicular Route Sample Vehicular Route Pedestrian Route Sample Route Pedestrian Sample Route (Lawn) Steps in circulation process Decision Points Starting Points
at the Main Portal 1 Arrives Entrance
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 42
NAVIGATIONAL SCENARIO PATTERN
1
>
7
At 11am, Shaurya leaves from Block 8E
2 Reached Academic Block 2B 4
Take a drive often
Resume work at Academic Block 2C
3
She comes to Central LibraryCafeteria.
PROFRESSORLife Sciences
From the viewpoints , be the residential profressor , the common routine is followed based on the disciplines he/she is teaching and common platforms such as BasketBall Court or Central Vista when common interactions takes place.
Shaurya Gupta Profressor-Life Sciences Vehicular Route Sample Vehicular Route Pedestrian Route Sample Route Pedestrian Sample Route (Lawn) Steps in circulation process Decision Points Starting Points
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Arrives at Town Centre , before heading to home
Comes to BasketBall Court
NAVIGATIONAL SCENARIO PATTERN
2:30 am, She goes to Central Library 4 AtCafeteria
>
enters Business 3 She School Entrance
VISITING PROFRESSORBusiness School
10am, Farhan arrives at the Main 1 AtPortal Entrance and shows her Ids at Campus Guard Booth.
The subject being visiting faculty/guest faculty travelled less on foot having private vehicle as their means of transport is much more linear in their approach to their destination.
Farhan Irani Visiting Faculty- Business Vehicular Route Sample Vehicular Route Pedestrian Route Sample Route Pedestrian Sample Route (Lawn) Steps in circulation process Decision Points Starting Points
2 She drives straight to Parking Zone. 5 Atzone4pm, She exits out from the parking VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 44
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FINDING THE TANGENTS
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CAMPUS MASTERPLAN FRAMEWORK DISCOVERY Because a variety of previous studies served as the basis for the Shiv Nadar University Campus Master Plan, the planning process began with a deep assessment of previous and on-going strategic, academic, physical and campus masterplan planning efforts. This was completed to distill information, synthesize their results, and carry forward any goals that would inform the wayfinding and signage project and process. This effort was augmented by meetings with the Anthony and Anshul, for the Shiv Nadar University Campus Master Plan. Campus tour and sources from net were also conducted to understand the physical context and qualities of the campus and community context. Taken together, these activities provided a thorough understanding of the physical character and spirit of the campus as a whole, the Shiv Nadar University Campus as a district, and the greater SNU community. Framing goals, objectives and drivers within this context informed the subsequent phases of the planning process. Key goals that came out of this phase of the process were:
The Shiv Nadar University is a large campus made up of intimate spaces. It is a place more easily understood over time as intricacies and nuances that were initially confusing coalesce into the image of a single coherent space. The wayfinding challenge is to create a “language” that will facilitate giving directions to first-time visitors. This begins by basing the campus down into smaller, more easily understood areas and implementing a system of check-points that will enable visitors to quickly reference their location for orientation purposes. THE SHIV NADAR UNIVERSITY CAMPUS COMMUNITY The Shiv Nadar University population comprises undergraduates, graduate students, Doctarates , faculty, administration, and staffs. All of these people were once first–time visitors who had to find their way to Admissions, student check–in, a meeting, or an interview for employment. Like the residents of any town, the members of the Shiv Nadar University community have their prescribed routes and destinations. When they depart from those typical pathways, they may get lost or feel unsure about finding a particular destination. Changes to the campus over time mean that even alumni can feel disoriented in a place that they once knew intimately.
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CAMPUS AUDIT The over-arching goal of the Shiv Nadar University’s Campus Wayfinding Strategy is to develop a comprehensive, intuitive wayfinding system. The resultant Strategy will be developed to address the needs of alumni, the general public/ first time visitors and both new and ‘seasoned’ staffs and students. Accordingly, the required signage hierarchy, signage element design and content will be developed to safely and effectively guide a variety of users to their desired destinations.
Ruma’s Mindmap on SNU
Understanding environmental Branding on SNU
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BRAINSTORMING We came up with quick brainstorming to understand Shiv Nadar University Campus as a brand and the purpose unfolds. Below all these four different brainstorming gave a clear brief on the campus brand.
Shiv Nadar University Strategy by Ruma VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 48
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With extensive information in hand from Discovery process, the next step in the planning process was to complete a Campus Analysis that synthesized a rich collection of facts into a meaningful composite. The result was a conceptual plan in which the guiding principles from the 2011 Masterplan served as a touchstone. Like a sketch before a painting, the conceptual plan was illustrative, but not detailed. It captured the most basic organizational aspects of Shiv nadar University Campus It also foreshadowed the elemental aspects of the Final development plan, such as land use, building use, massing and placement, public realm and open space hierarchy, and circulation and parking patterns.
CAMPUS ANALYSIS
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Buildings Like all campuses, Shiv Nadar University can be comprehended as clusters of buildings. This simple classification is easily understood by different people in a variety of ways: by function (academic, residential, athletic, cultural), by form (such as a distinctive landmark), by name (as a location on a map) or as a destination in an event listing.
Roads The vehicular arrival routes to campus are the main arteries of the campus, the system that delivers most visitors and members of the community to the University.
Pathways Once they have arrived, the visitors and members of the community encounter the network of pedestrian walkways that lead them from the edges into the core areas of the parklike campus and its intimate courtyards.
Peak Occupancy THE WALKABLE CAMPUS
One of Shiv Nadar University’s most distinctive features is its landscape of beautiful tree-lined stone pathways/ This network strategy forms the basis of an effective and well- designed system that delivers visitors and residents to their desired destination. This will support pedestrian wayfinding without changing the essential nature of the campus experience. By enhancing this existing asset with simple markers, the navigation system will overcome topographic limitations and short vistas. These pedestrian pathways comprise the primary organizing principle for a new campus wayfinding system.
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Distance marking VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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Traffic Flow Phase One in Approaching the destinations. 52A
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
Traffic Flow Phase Two VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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460,000 VISITORS A YEAR Shiv Nadar University plays host to a diverse list of visitors each year who would all benefit from improved campus wayfinding. Based on data survey* Central Library: 100,000 Academic Blocks: 150,000 Athletics: 180,000 (all events) Admissions: 30,000
Decision Points 53
Imagery Reference to Decision Points
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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The designated drop-offs for all buildings are not clear The major road for site approach is split up and unclear. Traffic crossover point after drop off for parking Almost all signages shall be exposed to external climatic conditions Limited users for visitor parking especially in the future phases. One main route for vehicular as well as pedestrian zone (Segregated Buildings in Academic Zone?) Safety/Security to buildings, on- site campus boundary
KICKOFF WEAKNESS
Single Campus with Residential Site of 256 acres Large site with significant development potential in the future. Clear Campus Zoning The central plaza provides a clear view of most building blocks Interesting features of topography Surrounding network of pathway provides good access to the site. Each buildings have interesting forms of Architecture.
KICKOFF STRENGTHS
This item was critical to provide an overview of the level, topology and condition of existing Campus site and a first time visitor orientation to the campus at both a vehicular and pedestrian perspective. This also provided primary insight into circulation patterns and campus destinations and was invaluable in the development of the signage location plans and the phased signage implementation strategy.
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2 Access Arteries: Main Entrance & Back Entrance reserved for faculty (limited access) Loop Road System – vehicular & pedestrian safety concern (Visitor’s vehicles only allowed into campus with prior clearance from the main entrance gate catering to the parking zone etc?) or Parking Zone not enough to accommodate the visitors One main congestion point at the crossroad next to parking zone One System may not be able to cater to informal footpaths that arise over usage Restricted Zone for the Students to enter Faculty Residential Zones.
KICKOFF THREAT
Mainstream Green Site visible from NH34 Differentiating architecture & landscaping elements create minilandmarks at drop off points, entry points etc. Good Mix of Open & Built Space Pedestrian Friendly Zone in Academic Block Zone Independent Campus with all facilities/ amenities Improve connectivity through the site for all kinds of medium ( routes, wifi etc) Enhance the landscape character on site Integration Between SNU and SNU lake Address the issue of car parking and increase pedestrian/public safety Where activity occurs at the hidden edges of the campus, ensure pedestrian safety through lighting and activating the edges of building.
KICKOFF OPPURTUNITIES
VEHICULAR STRATEGY
• Today’s generations visitors to the Shiv Nadar University campus arrive by car. Though there are a three major split of routes, the most direct and ceremonial is via tree-lined University drive down straight to student Hostels. • As one drives left, the road passes through west Campus, then cuts through the campus, providing access to the west parking areas opposite Central Library. The intersection at WestEast Campus Road, currently undersigned, is an important traffic distribution point with access to primrary designations coming from outside the cmapus, student hostels and aademic blocks. • At present, messages for parking B is accesible by researcher near to Research Annexe. • Vehicular strategy will focus on providing a family of signs that will display information at key intersections in an attempt to direct cars in the right direction and prevent them from driving in restricted areas. For example, the current building identification signs along Faculty Residential Cmapus imply access from that roadway that does not actually exist. • The process of pausing to read, consider, and even turn at those signs creates potential hazards on an already congested route. Delivering visitors to the appropriate parking areas and seamlessly onto the campus will make the visitor experience memorable for all the right reasons.
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PEDESTRIAN STRATEGY
DESIGN AESTHETICS A suggested design aesthetic for the wayfinding signage elements is predicated on the campus’ extremely natural character. In addition to the campus’ character, this aesthetic was confrmed through comments received during the survey provided by Tarit Ray. Reoccurring superlatives such as, natural, sustainable reinforce this aesthetic foundation. The architectural use of aluminum will subtly connect signage to unique structural embellishments found throughout the campus. Additionally, the use of these primary construction elements will also provide adherence to the University’s sustainability guidelines.
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• Shiv Nadar University Campus is largely a pedestrian-friendly campus with an intricate web of landscaped walkways that traverse the grounds from north to south, west to east. Everyone on campus uses these pathways, in conjunction with the campus shuttle, to get to classes, meetings, appointments, and events. But a first- time visitor can find weaving through archways, intimate interior courtyards, and past seemingly unmarked buildings, disorienting and confusing. • These pathways serve to collect and distribute pedestrian traffic; they are an existing, wellintegrated mechanism designed to deliver people efficiently on foot or bicycle to their destinations. The missing link is the user’s ability to understand and absence of unnamed system. • In tandem withnavigation in the landscape, an integrated pathway signage program will introduce a descriptive language for areas or spaces and navigation that has been missing from the campus “dialogue.” By utilizing existing elements in the landscape such as the prevalent campus features SNU WOODS,, the wayfinding program will have a minimal visual impact on the overall campus environment.
This was validated after many sections on developing transit strategies based on the campus masterplan and data survey
Route one
Roads & Pathways
Route two
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03. BEELINE
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WAYFINDING MODEL comparisons The wayfinding model adopts several elements from the research phase of appropriate path,portal and place conditions describes in the previous pages.
P A - Public P B - Private Fig 10 District Model
These wayfinding models can be used to compared based on the Shiv Nadar University campus masterplan and its findings. The main distinction is the alternation to the core circulation patterns ie PARKING zone to identifty and clearly distinguishes the various models made. The standard methods (Fig 10.2) utilizes a model based on buildings that overwhelms users with the loss of depth perception and finding its destinations. However next step (Fig 10.3, 10.4) approach the models based on district zones(with and without central campus), street model and district zones with separate parking models.
P A - Public P B - Private Fig 10.1 Street Model 61
WAYFINDING MODEL STREET MODEL ( color code without central campus) Business School Central Library School of Engineering School of Natural Sciences ( Annexe & Main ) Research Annexe* Auditorium Guest House and International Centre Student Residential Blocks Faculty Residential Blocks Parking Lot A & B
UNIVERSITY DRIVE Central Library Student Residential Blocks Guest House and International Centre Parking Lot A CENTRAL DRIVE Auditorium Business School Admission Block Faculty Residential Blocks
Indoor Sport Stadium ACADEMIC DRIVE School of Engineering School of Natural Sciences ( Annexe & Main ) Parking Lot B STUDENT DRIVE Indoor Sport Stadium
Fig 10.2 Building Wayfinding Model
Fig 10.3 Street Wayfinding Model Fig 10.3 Briefing with Anshul on how wayfinding model has to be constructed
WAYFINDING MODEL DISTRICT MODEL ( color code with central campus) EAST CAMPUS School of Engineering School of Natural Sciences ( Annexe & Main ) Parking Lot B CENTRAL CAMPUS Business School Auditorium Central Library Parking Lot A WEST CAMPUS Guest House and International Centre STUDENT RESIDENTIAL CAMPUS Student Residential Blocks FACULTY RESIDENTIAL CAMPUS Faculty Residential Blocks ATHLETIC CAMPUS
DISTRICT MODEL ( color code without central campus)
DISTRICT MODEL ( color code without central campus) + Parking Lot Signs
EAST CAMPUS
EAST CAMPUS
PARKING A
School of Engineering School of Natural Sciences ( Annexe & Main ) Central Library Parking Lot A Parking Lot B
School of Engineering School of Natural Sciences ( Annexe & Main ) Central Library WEST CAMPUS
School of Engineering School of Natural Sciences ( Annexe & Main ) Central Library School of Social Science & Humanities School of Education Auditorium Future Research Block Data Centre and Future Library School of Arts School of Future Studies Student Residential Blocks
WEST CAMPUS Business School Auditorium Guest House and International Centre STUDENT RESIDENTIAL CAMPUS Student Residential Blocks ATHLETIC CAMPUS Indoor Sport Stadium
Business School Auditorium Guest House and International Centre Admissions STUDENT RESIDENTIAL CAMPUS Student Residential Blocks FACULTY RESIDENTIAL CAMPUS Faculty Residential Blocks
PARKING B Research Annexe* Faculty Residential Blocks Admission Block
ATHLETIC CAMPUS Indoor Sport Stadium
Indoor Sport Stadium
Fig 10.4 District Wayfinding Models VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 62
Parking A Parking B
FINAL WAYFINDING MODEL Then finally we approach the district zones and programmatically developed in such a way that gives users visual cues to what lies ahead clear and distinct. (Fig 10.5 & 10.6) The configuration of Parking zones catgorized on basis of Public( Prospective students/parents and Guest Faculty) and Private ( University permit holders) and slso improves visibilty. The zones is visually sorted and neutral to a users direction, but instead utilized an acute wayfinding model that a comprehensive direction is maintain and so is its destinations.
Parking B University Personnel
Prospective Parents Research Guest faculty Parking A Parking B Parking A Parking B Visiting faculty Public University Personnel Prospective Parents Manangement student Research PHD student Guest faculty Fig 10.5.1 Based on Design Criteria Visiting faculty COMPARISION MODEL Manangement student PHD student DISTRICT MODEL
STREET MODEL Fewer Street DRIVE [5]
COMPARISION Fewer District ZonesMODEL [5]
DISTRICT MODEL ( with central campus) Many District Zones [6]
Buildings or Areas fall on zones provided. Buildings or Areas fall on zonescampus) provided. Buildings or Areas fall on side of each drive DISTRICT MODEL DISTRICT MODEL ( with central STREET MODEL However some areas falls on atleast two drive { eg Parking A + Dining Fewer District Zones [5] Many District Zones [6] Fewer Street DRIVE [5] Hall } Buildings within area at the centre doesnt fall on either of any drive.or Areas fall on side of each drive Buildings or Areas fall on zones provided. Buildings or Areas fall on zones provided. Buildings However some areas falls on atleast two drive Atleast two Parking Zone falls in Same District. Parking Zone falls in their respective District. Parking Zone distinctively { eg Parking A +Falls Dining Hall } in clear category. Buildings within area at the centre doesnt fall on either of Zoning vaguely common for vehicular as well as Zoning common for vehicular as well as Drive might confusing for vehicular or pedestrian any drive. pedestrian pedestrian Parking Zone Falls distinctively in clear category.
Atleast two Parking Zone falls in Same District.
Drive might confusing for vehicular or pedestrian
Zoning vaguely common for vehicular as well as Zoning common for vehicular as well as pedestrian pedestrian
Fig 10.5.2 Based onwayfinding model comparison
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Parking A Public
Parking Zone falls in their respective District.
FINAL WAYFINDING MODEL Final Wayfinding Model Based on Parking in Functional. We felt this model clearly distinguish in navigating towards the destinations and why some places is restricted to public.
WAYFINDING MODEL
DISTRICT MODEL ( color code without central campus) + Parking Lot Signs EAST CAMPUS Central Library Academic Blocks WEST CAMPUS Business School Auditorium Admission Blocks Fig 10.6 Guest House & International Centre STUDENT RESIDENTIAL CAMPUS Student Residential Blocks SPORTS CAMPUS Indoor Sport Stadium
PARKING A
PARKING A
Academic Blocks Central Library Business school School of Social Science & Humanities School of Education Auditorium Student Residential Blocks
Academic Blocks Central Library School of Social Science & Humanities School of Education Auditorium Student Residential Blocks
PARKING B
PARKING B
Admission Block Research Annexe*
Business School Admission Block Research Annexe*
parking In distance
parking In functional
Fig 10.7 Final Message Schedule based on Parking in functional
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04. on the ROAD
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REVISITING SHIV NADAR UNIVERSITY
AESTHETICS DEVELOPEMENT Intially ,the aforementioned campus’ environmental and architectural attributes were used as inspiration points for the development of the signage aesthetic, i.e., the use of colours, unit scale and preliminary fabrication materials. All designs addressed an overarching mandate that the signage complement rather than compete with the campus environment
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Theme: Immeasurable
Approach
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MOOD boards
Unseen Moments
Illumination creates shadow and depth
Visionary / Discover
Before it become your favourite place
Agility/ Motion
Since I had no content intially, I set out doing dummy theme of how the sign contents could look and feel like. The juice of the content would be based on the surface about the intricate elements , the values and mission of Shiv Nadar University. From the Shiv Nadar University website, I decided to emphasize on Let’s Discover Again inorder to feel ideas to keep rolling on.
SNU, Let’s Discover Again
Anshul and Anthony felt I was coming at somewhat at the right track but it fails to bring out the essence. They wanted to see how could it be integrate onto signs used in wayfinding system. Then I understand the bottom line that the approach should be clear, direct and functional.
Discover/ Curiosity
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Sleek Lean Seamlessness Visionary
(figs . 6.1) Idealizations Taken from SNU logo 69
(figs . 6.2) Conceptualizations
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DESIGN approach FORM MOODBOARDS In the next stage, the Shiv Nadar University logo was an eye-opener in order to come the ideas for Sign concepts. I visualized the diamond shape as purpose being visionary and explorative from student’s perspectives and its spirit. It was wonderful to see the ideas coming out from analysis followed in the next page too. Talks about my approach was highlighted and with the help of Anthony and Anshul, how to come up with an approach developing three strategies. The bottom up approach was kept in mind in retaining the contents of signs thereby evolving the strongest strategies if though they are are in line with each other but distinct.
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FORM MOODBOARDS
(figs . 6.4)
(figs . 6.3 , 6.3.2)
(figs . 6.5) 71
FORM MOODBOARDS
(figs . 6.6.1, 6.6.2)
(figs . 6.8)
(figs . 6.7)
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DESIGN strategies
This shape shifting approach was overwhelming and the ideas were falling into place. On the side I had to work in parrallel developing scenarios. A certain design aesthetics It was to see three different strategies was generalizde in most simple approach. KISS~Keep it Simply Simple was basic catalyst of my approach where I tend to overboard with my imagination and would get in the labyrinth. I tried to put myself in the shoes of students and also my experience being in my four years of National Insitute of Design lend a hand to me in categorizing the concrete strategies -We are the Explorers -Visionary -Tranformation
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1.
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DESIGN strategy VISIONARY Playing on the theme of being perspective and finding your own calling. The result was somewhat cubersome whose presence calls as much as it reflect diversity in the growth of students in the campus. It thus signed a comprehensive visual identity that unites strongly again all departments.
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2.
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DESIGN strategy WE ARE THE EXPLORERES, THE CURIOUS The contribution of theme� we are the exploreers the curious concerns the signature in shaping the lives of students’s future . It proposes to enter the expression and an idea of openness and being an explorers. Being a footloose can be exhilariting. I want movement and not a course of existence- Leo Tolstoy gave me an idea for this approach that would embody this sign concepts.
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3.
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DESIGN strategy TRANSFORMATION Here is an interesting one ,the presence of “transformation” stands out as a sign in coming of age. Relating to M C Esher metamorphosis as well as beautiful transformation of caterpillar to butterfly .Superimposed, staggered juxtaposed words provoke a surprising effect, close to the unreadable. Through games of diverse streams, the line to find your call becomes the bottom of concepts: Translated into positive, lines or shapes white or color, it is a means of enriching both surfaces and space. Besides thetransformation, the principle of “veil identifier” expresses the succession of evolution and shaping the lives of student’s future, artistic and intellectual unfolding in this vast place. On Anthony and Anshul feedback, they felt Transformation bonds intimate connections to identity of campus as its target audience mainly for students and felt a/b, c/d would be the best to idealized further
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TRANSFORMATION (Selected Design Strategy)
APPROACH #1 Methodology: The approach was just to get things to starts rolling up. Intially the first approach was emphasized on graphic elements based on the references looked up from sources. Looking back, I realized it was silly on my approach and again I felt lost in the labyrinth. What Anthony and Anshul want to convey to get me back ontracks was to execute the sign forms in solid rather than graphic narrative of form which explict the bold and dyanamic of structure. They made me realise to think from product designer’s point of view rather than graphic designer as much as graphic elemts are equally important
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(figs . 7.1.1) Selected Sign concepts on Transformation ( b)
(figs . 7.1.2) Selected Sign concepts on Transformation(c & d) (figs . 7.1.1) Selected Sign concepts on Transformation ( a)
(figs . 7.2) Intercepting on Transformation VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 82
NAVIGATIONAL INTUTION To further develop the definition of wayfinding, a series of subcomponents were generated to obtain a greater expertise of how users intution influences their transition to view signs through a given environment. (See figs . 8.2) By the definition, wayfinding encompasses the movement of user from the current location to a desired location. With this the user is the catalyst of all the movements.
(figs . 8.2) 83
UNDERSTANDING NAVIGATIONAL INTUTION
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SIGN TYPE FAMILY development
Focusing on the flow of signage system hierarchy, the appropriate placements of Signage elements on the site is given as shown ( figs 8.4, 8.5, 8.6). With this , the signage system are arranged into three categories: - Directional - Identification - Information
Due to human field of vision, the next step was understanding concrete core of wayfinding and signage system development - both external as well as internal and also the minimalistic requirements in the installation of signs in the campus to avoids the confusion to navigate within the campus.
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(figs . 8.4)
Major directional sign - Identifies precincts - Roadside sign - Located in areas outside Precinct boundaries - Located at major intersections between 2 or more main roads
(figs . 8.5)
- Major directional sign - Pedestrian path sign - Located at major intersection points in-between precinits and within precinits. It show directions to others precincts as well as major / main facilities within the precinct it is located
- Minor directional sign - Located throughout campus
- Showing directions to surrounding precincts, car parks & other major buildings
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(figs . 8.6)
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(figs . 8.7)
- Primary Level branding sign - Located at main entrance of campus
Major identification sign Major identification sign - Identifies the building number / code and other buildings Mounted to the building substrate.
- Minor subtle identification sign - Used when a wall-mounted sign is not appropriate - Identifies the area /space /any major facilities/ features (such as a Recreational Area) - Installed within close proximity to the associated area
- Minor identification sign - Identifies the type of vehicle / car park area (e.g. Permit, Public, etc.) - Located at entrance to car parks
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(figs . 8.8)
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(figs . 8.10)
(figs . 8.9) - Major directory sign (map and building list) - Located the main vehicular entrances to campus and main hub of campus.
- Major informational sign (features & its history) - Located infront of each important elements of the campus.
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Re-Defined Brief Soon during the intense series of discussion led to redefining the brief, the following parameters are taken into consideration. • The idea was tasked with renovating the 286 acres campus landmark and presented multiple options, all designed to fit within the parameters of the existing structure. • The chosen option, inspired by the idealogy and value systems of Shiv Nadar university, is characterized by bold , dynamic shapes and minimalistic colors and incorporates the university’s symbol as a stylized, floating array of sigange system , all represented in the vertical manner . • Achieving the tangible end wayfinding and signage system. • The decision was to have wayfinding system to last through varying climatic conditions, outdoor handling and unexpected situations. • To deal which addresses various factors like visibility, clarity, systems coherence and systems branding.
The redefined brief will act as a guide for future ventures that the wayfinding and signage system for Shiv Nadar University may take up. VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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CONCEPT DEVELOPMENT Based on the selected three concepts , I had to come up with the sets of interesting forms but yet functional and trendy. This exercise lasted a little over a week and by which at the end developed about 15 themes which then out of which three themes shall be visualized with sign family and its layout all in together , keeping in mind the durabilty, functionality and aesthetics. The motive was to come up with a new radical strings of thoughts that will provoke designs in the future and last for long to evolve dramatically appealling yet functionally strong.
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THEME 1 Have you ever gone in Rabbit’s Hole and behold you are like Alice in Wonderland? Here transformation is self explanatory. It communication metamorphosis in the lives of students and influence them to be self reliant, independent, creative and talented beings bringing out the best in them.
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THEMES 2,3 The True Mystery of the World is Visible and Non-Invisble~ Oscar Wilde It speaks It’s what’s invisble that creates what’s visible in a contextual element of Transformation.Transformation could be change in orientation or with volume of bevel or depression.
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THEME 4,5 Nothing can dim the light which shines from within~ Maya Angelou Here’s subtle way of transformation. It’s often more about combination of unlearning,then learning and literally means going beyond its form
THEME 6 Combination of invisble yet visible and Illumination, Transformation is Seamlessness respresented by the edges of one plane which can be seen from a certain angle.
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THEMES 6,7 Explorations on playing with illumination and dyanmic cut-out.
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THEMES 8,9,10 Concept Exploration on Subtle Growth with bevelled structures that slide onto the surfaces at certain orientation can be visible.
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THEMES 11,12,13 Precisely here, there is a option, which can be analyzed here as an exploration of new possibilities as element of surprise when one moves closer to their call from the certain angle and the elements is described as distortation in edges or pop of color.
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THEMES 14, 15 The key to this concept lies in the effects of physical and light-flow on this signage architecture. This requires that every aspect of every facet — including their edges ,size, shape, orientation, and assymmetry — be designed to create dyamic .It over-emphasizes the structure, making the facets narrating the unfolding events from compression to expansion~ change in the growth of student and shaping their future. Because of the multi-disciplinary streams offers, students finds their call.
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05. taking the CALL
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CUT OUT ZIG-ZAG FINAL OPTION 1 These cut-out architecture designs make the most of negative space and ambient light, whether it’s through zigzag open cutout. Why Zigzag? It reflects the dynamic, radical, enthusiatic ,bold attitude and energetic vibe of students to explore , experiment and learn as the wonderful beings . Visual arguements for differentiation from certain points give a totally transformation through the cutout as reflected as a calmer and less revolutionary in the character of student engaged in a constant dialogue with the changing reality, undergoing a complete metamorphosis. In their quest for new future, student’s fascination with new technologyand infrastructure also had a tremendous impact which is reflected in Signage system. With stainless steel as material and distorted abnormal zigzag cutout with its reared ends in different vinyl colors gives a interesting discovery to evoke aesthetic experience in the environments. . VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 104
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ANAMORPHOSIS FINAL OPTION 2 The Anamorphosis being a new medium, was interesting to explore. The ideas was to interate unconventional of visual communication, where when viewed from a certain point, through the sign totem, appears regular and in proportion; a deformation of an image. It’s like to think that shaping your future is some kind of “direct” perception of reality. But in fact like metamorphosis of catterpillar to butterfly ~ coming to university offering a wide range of streams to explore. are constantly being interpreted and thus giving structure to the raw vision of the students. Take the everyday situations of evolving from a rookie to wholly ripen responsible person making their dreams and visions possible.
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FACETS Facinated by Daniel Liberskind’s architecture , facets’s consistent geometry and straightforward kit-of-parts- makes it so dyanmic and full of energy just by its edges. It over-emphasizes the structure, making the facets recessed at the bottom. The white, accentuated edges of each polygon create a graphic and visual contrast unfolding the intriguity and discovery and are meant to give movement, thereby giving a unique character and finds their own calls. 107
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Why FACET ? SIGN CONCEPTS VALIDATION The slide on the left shows the outlines of sign concepts in terms of materials, durability, concept strength, design aesthetics, cost etc. We concluded that the overall impact works well for “facet� in mass production for whole sign family and reflects the idealogy of Shiv Nadar University, the spirit of students and appeal of the geographical locations.
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Anamorphosis
Cut - Out Zig Zag
Facet (Solid cast)
Concept Strength
1
0
2
Aesthetics
2
1
2
Production
2 1 2 2 1
1 1 1 1 2
2 1 2 2 2
Durability Economical Material Cost Sign Schedule Fitting
on the scale 0 - 2 Fig 8. Criteria for Signage Systems
Selected Final Option
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Selected Font Style for Wayfinding and Signage System
PICTOGRAM
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IDENTITY
(figs . 9 )
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COLOUR
MATERIAL
RGB CMYK HEXACODE PANTONE
255 255 255 0 0 0 0 ffffff White
RGB CMYK HEXACODE PANTONE
141 142 137 47 38 42 8d8d89 Cool Gray
RGB CMYK HEXACODE PANTONE
0 0 0 0 0 0 000000 Black
CONCRETE
4
STAINLESS STEEL BRUSHED
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VINYL
PAINTED ACRYLIC (figs . 9 .1) (figs . 9 .2) VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 112
Fig 12.0 Random explorations in forms
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Fig 12 Graphic Contexts with colors & Type
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EXPLORATIONS IN GRAPHIC & FORMS
Fig 12.1 Final Three Graphic Contexts
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06. towards the DESTINATIONS
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SIGN FAMILY
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SIGN LOCATION In order to provide with right informationa in the right place and form, we need to access how they create an understanding about a place for themselves.
Fig 11.1 Sign schedule
This understanding can guide how the various signtypes can be implemented in the wayfinding system for example, which locations are highlighted, which signtypes are emphasized, and which wayfinding keys are used. The result is based on intensive study on understanding scenario, its decision points , external factors influencing the regions and signtypes.
Fig 11.2 Sign Type family 119
Fig 11.3 Sign Location
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PPDI 1
PSDI 1
WEST CAMPUS Auditorium Town Centre Guest House and International Centre
Parking Lot A Parking Lot B
EAST CAMPUS WEST CAMPUS STUDENT RESIDENTIAL CAMPUS FACULTY RESIDENTIAL CAMPUS
Fig 12.1. Pedestrian Secondary Directional
CIN 1
Campus Information Fig 12.7. Campus Information
IN 1
SNU Lake Fig 12.8. Information
SPORT CAMPUS
CID
Shiv Nadar University Fig 12.2. Campus Identification BID 1
School of Communication Fig 12.3. Building Identification BIDS 1
Guest house and International Centre Fig 12.4. Building Identification(small)
Fig 12.1. Pedestrian Primary Directional
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MESSAGE SCHEDULE Reading the Sign is essential for the development of the wayfinding strategy. An extensive study of the characteristics of the message schedule will aloows us to support the design concepts. Off-site based work , masterplans, campus guides , website and the official documents permits the creation of a complete database.
Using this iinformation, we can identify three main points that summarize what message schedule embraces: Facilities/Features How the facilities/features influences the message schedule that form it. Areas/ Buildings by functional( i.e buildings) are characteristics that defines the function of hierachy in the given message schedule. Flows What makes the campus alive are the movements through its elements. People, transits, are the principle actors of their journey. The ability is to make theseflows coexist the fluidity Spaces Each Area of the city has a role. Parking, Central Vista, SNULake or Town Centre that can be interpreted either an obstacle or access points.
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AID 1
Central Vista Fig 12.5. Area Identification
PID 1
Parking A Fig 12.6. Parking Identification
Fig 12. West Campus
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07. Ahoy, ARRIVE!
Elements in transit VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 124
Scale and proportion matches roadway Preserves views into campus
DESIGN RATIONALE The gateways to the Shiv Nadar University campus are distinctive icons, linked to the traditional campus core in design and materials, evoking a gracious, understated sense of entry. The entrance totems at one side of University Drive are appropriately scaled for the two-lane road. The monumental scaled logo creates a memorable street level icon, heightening the excitement of the first time visit experience, and distinguishing this area of campus as the nexus of being eager to be a part of this campus MESSAGE CRITERIA Only the SNU University wordmark text is to be used.
862.00
PLACEMENT & ORIENTATION The gateways will be designed in conjunction with main roadway .The complete solution will be a coordinated design of signs, siting, vegetation, lighting and ground plane treatments.
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CAMPUS IDENTIFICATION
FABRICATION DETAILS • Shiv Nadar University Wordmark: Laser cut Waterjet Front lit letter. • Logotype covering: 3mm h., SS fabricated letters • Entrance Totem • Display: full motion video LED matrix, final specifications and technology to be determined • Logo: embossed /cast into concrete, • Sign Base: Pre-cast concrete, color and nish to match campus standards • Lighting: Illuminate base only with concealed, ground-mounted, LED uplights
A
LETTERS-RIGHT SECTION scale 1:30
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4872 mm
1750 mm Eye level 1400 mm
Fig 14. Rendered View
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Cast in place Concrete Finish : Broom Finished Concrete
Logotype Letters: White by day Lit by Night
Fig 14.1. Double Side Facet Totem
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Clear wayfinding for visitor vehicular traffic Enduring design and details complement the inner campus experience
DESIGN RATIONALE The campus vehicular directional is designed for lower speed, on-campus roadways. Signs are totem, intended to be visible above parked cars, and to not present a visual barrier into the campus at eye level. The double-sided, cast in place concrete utilize reflective copy and feature removable sign totem for ease of maintenance and updating.
MESSAGE CRITERIA Sign messages are limited to Major destinations. PLACEMENT & ORIENTATION Signs should be placed approximately 50 feet in advance of the required turn, set back a minimum of 2 feet from the roadway edge. Final placement should be adjusted to avoid tree canopies, sidewalks, and other landscape features.
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PEDESTRIAN PRIMARY DIRECTIONAL
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 30 , FF DIN Bold Painted Acrylic • Message text: Cap 30, FF DIN Medium Painted Acrylic • Parking Text: Cap 40,FF DIN Medium Painted Acrylic • Arrow: 40, FF DIN Medium Painted Acrylic • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
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2100 mm
1750 mm
Eye level
133
45.00 80.00
45.00
30.00 40.00 25.00
18.00
40.00
Sign Schedule: Painted acrylic Sign Schedule Panel : Etched on SS (3mm)
Cast in place Concrete Finish : Broom Finished Concrete
Fig 14.2. Double Side Facet Totem VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 134
PEDESTRIAN PRIMARY DIRECTIONAL
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Consistent identification and naming of all structured parking
DESIGN RATIONALE This sign is designed to provide entry identification for parking structures. The prominent “P� symbol in a black font indicates the availability of visitor parking. The large scale and vertical projecting orientation provides visibility for vehicles approaching laterally. The final dimensions and placement of these signs will be coordinated with the design of the individual parking structure.
MESSAGE CRITERIA Sign messaging is limited to the university personnel or for public , parking symbol, and lot number.
PLACEMENT & ORIENTATION For maximum legibility, this sign is recommended double sided and placed perpendicular to the main campus roadway. Optionally, signs may be single-sided and faced parallel to campus streets, depending on approaches and viewing angles. Final locations will be at next to Central Library and Research Annexe.
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PARKING
FABRICATION DETAILS Final: Cast in place concrete • CAP “P”: Cap 210 , FF DIN Bold Painted Acrylic • Message text: Cap 90, FF DIN Medium Painted Acrylic • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 138
1750 mm Eye level 1400 mm
139
Header P:
Painted Acrylic - Black CAP 210, FF DIN Bold Message Text: Painted Acrylic - White CAP 90, FF DIN Medium
Cast in place Concrete Finish : Broom Finished Concrete
Fig 14.3. Double Side Facet Totem
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141
PARKING
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 142
143
PEDESTRIAN SECONDARY DIRECTIONAL
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 30 , FF DIN Bold Painted Acrylic • Message text: Cap 30, FF DIN Medium Painted Acrylic • Parking Text: Cap 40,FF DIN Medium Painted Acrylic • Arrow: 40, FF DIN Medium Painted Acrylic • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 144
PEDESTRIAN SECONDARY DIRECTIONAL
145
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One-stop campus visitor orientation Detailing complements campus environment Flexible, with multiple informational configurations.
DESIGN RATIONALE Located at major centers of pedestrian activity, this kiosk consolidates multiple displays of information into a single unit. MESSAGE CRITERIA “You Are Here”-style maps orient visitors to overall university layout and highlight connections to campus destinations. One face is reserved for a large scale campus map with clear comprehensive index of destinations. PLACEMENT & ORIENTATION Strategically located near visitor parking areas and at the entrance. Because of its scale and doublesided configuration, the kiosk should be located in a planned plaza space with ample room—a minimum of 48 inches of clearance on all sides—allocated to circulate around the structure.
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CAMPUS MAP INFORMATION
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 40 , FF DIN Bold Painted Acrylic • Logotype: Painted Acrylic • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
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2100 mm
1750 mm Eye level 1400 mm
149
4mm SS Finish : Heavy Brushed SS
Campus Map : 3d projection. Clear understanding of Map Navigation Minimalistic Color code : To be follow as in the whole Signage system Cast in place Concrete Finish : Broom Finished Concrete Fig 14.4. Double Side Facet Totem VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 150
151
CAMPUS MAP INFORMATION
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Brings to life the history and culture of the SNU campus Reduces sign clutter, consolidates existing variety of sign plaques Visually tied into the overall wayfinding system
DESIGN RATIONALE The SNU campus contains many areas and sites with cultural and historic significance. Bringing these to light reinforces the sense of place, and illuminates the origins of local traditions. The system shares components and formats with the overall wayfinding system, yet introduces more variety in color, graphics and imagery.
MESSAGE CONTENT The designs illustrated in this manual intend to guide overall style, materials, and fabrication techniques. Panel content and imagery will be determined. Signs may be single or double sided depending on orientation and content needs. Final review and approval of panel designs and locations would be sorted. PLACEMENT & ORIENTATION Signs are intended to be located near interpretive sites (SNU Woods, SNU Lake, etc.) and carefully placed so as to not compromise the site itself. Ideally signs should be located o pedestrian paths, in planting beds, to minimize site disturbance and exposed footings.
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INFORMATION
2100 mm
1750 mm Eye level
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 40 , FF DIN Bold Painted Acrylic • Logotype: Painted Acrylic • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India 154
INFORMATION
155
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Increase visibility of the Major features/ facilities in a subtle manner Design integration with overall campus wayfinding Reinforces SNU identity
DESIGN RATIONALE Located infront of major features or destinations where the posting of schedule information is desired. MESSAGE CONTENT Signs will display approved arenas names distreetly. PLACEMENT & ORIENTATION Located adjacent to dedicated mixed use path/ arenas. Generally mounted onto the floor in the subtle manner so as not to obstruct pathway.
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AREA IDENTIFICATION
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 100 , FF DIN Bold Etched • Sign Schedule Panel : 3mm SS • Sign Base: Cast in place concrete footing
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AREA IDENTIFICATION
159
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Provides identity to the building Design integration with overall campus wayfinding Reinforces SNU identity
2100 mm
1750 mm Eye level
DESIGN RATIONALE Located mounted onto the building substrate where the posting of schedule information is desired.
MESSAGE CONTENT Signs will display approved building names as well as facilities names PLACEMENT & ORIENTATION Located mounted onto the building substrate at above 2100 to 1900 mm from the ground level.
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BUILDING IDENTIFICATION
FABRICATION DETAILS
Final: Cast in place concrete • Header title: Cap 80/60 for small , FF DIN Bold Etched • Sign Schedule Panel : 3mm SS • Wall mounted
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BUILDING IDENTIFICATION
163
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BUILDING IDENTIFICATION
165
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COST SCHEDULE Descriptions
Specifications
Qty per signage
Approx Cost in Indian rupees
Qty
Approx Total Cost in Indian rupees
Sign Type: Campus Identification
Concrete Aluminium Frame Cladding Sign Face Electrical Components( LED) Concrete footing Installation Hardware Transportation
1 1
5,68,00 2,84,000 2,30,600 1,76,000 2,25,000 1,25,000 95,000 44,000 55,000
1 1 1 1 1 1 1
Pedestrian Primary Directional ( 2100 x 750 mm)
Concrete 4mm SS panel Cladding Sign Schedule Face( acrylic paints) Concrete footing Installation Hardware Transportation
1 1 1 1 1 1 1
Building Identification( 750x 1350 mm)~ large
Concrete 4mm SS panel Cladding Sign Schedule Face( acrylic paints) Installation Hardware Transportation
1 1 1 1 1 1 1
Total
18,00,600
1
Total
3,56,000 2,66,000 96,880 46,000 85,000 25,000 7,000 10,000 4,75,880
8
Total
30,000 15,000 6,480 8,500 11,000 4,000 1,000 78,480
11,01120
2,33,040
12
27,96,480
Total
4,15,280
2
8,30,560
Same as Pedestrian Primary Directional
Total Total
4,15,280 1,05,000
Same as Building Identification~ large
Total Total
49,000 55,000
3 2 23 3
12,45,840 2,10,000 1,12,700 1,65,000
Same as Pedestrian Primary Directional
Total
Same as Pedestrian Primary Directional
Informational ( 2100 x 750 mm) Building Identification (550 x 800 mm)~small Area Identification ( 220 x 3000 mm)
165 A
38,07,040
19
Pedestrian Secondary Directional ( 1890 x 650 mm) Campus Map Informational( 2100 x 750 mm) Parking Identification ( 220 x 2800 mm)
18,00,600
Approx Average Cost
1,12,38,795 INR
Making Wayfinding a wonderful experience
Conclusions The project presented has shown how people read the campus, what they recognize, find memorable and use when navigating. Starting from this combination, we can determine the questions that a “would be” traveler would ask itself at the beginning of the journey and along its way.
Where am I? Most exisiting pedestrians create their own paths of convinence, while some needs a quick confirmation enroute while others may need to be located on the right path if they find themeselves disoriented. Wayfinding information serves these needs - it must be legible , visible and quickly comprehends as well as the signage should invoke the spirits and ethos of Shiv Nadar University
How do I get there? Finding the best route from A to B requires pedestrian information. Wayfinding and Signage System identifies Distinct District Zones , provides route support signage and different Sign Type to represent the area/ its functional aspects / features.
The aim of Wayfinding and Signage Strategy is not just to create an artefact but to give tools to interact and make their experience in the campus memorable and easy to navigate. This Dissertation has as a main points to explore the possibility of applying the practice of wayfinding and signage system to the Shiv Nadar University campus.
What is there to see and what can I do here? Upon finding oneself in a new area, especially prospective users want to explore besides their purpose. This strategy can provide informations on destinations, include engendering a sense of place and offering a unique experience to users. Furthermore, it has the capacity to accurately convey the narrative of the campus through signage design and brings to the fore of the ethos and features which gives the Shiv Nadar University an image and identity that is like nowhere else by providing visitors filled with fond memories and impressions that ultimately encourages the visitors to return back.
“ This is the place where I want to be!” VIDYASHREE JAOKAR | B.DES Exhibition Design 2012, National Institute of Design, India
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INFERENCE Delhi has be incredible, extremely challenging, adventurous, confusing, uncertain and demanding and I’m grateful to have to work on something a large scale project. I learnt about the relationship with design and content. This was challenging new experience for me. I thoroughly enjoyed the freedom given . Being in the ambiguous environment, overall it has helped me to explore the profressional approach in design and bring out the best in myself . The Project presented earlier in the documentation has shown how people read the campus , what they recognize, find memorable and use when navigating, signage systems ,I got to be involve with design abilities in several expertise. That tested my limits and eventually develope astute skill in those four months. It was entirely unexplored territory for me in wayfinding and signage systems. I think my discipline in NID and Environmental design in OCAD simultaneously helped me to come up with various inputs and approach in mediums at various scales. I cherish and capitalize on some of the learnings and experiences in Lopez design. I would once again to be grateful to everyone who have be indispensible in making this project possible and with great enthusiam.
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BIBLIOGRAPHY WORKS CITED
Wayfinding: people, signs, and architecture Paul Arthur, Romedi Passini
https://issuu.com/austinmiles/docs/architecture_cancer_050316
Signs: Lettering in the Environment Phil Baines
http://www.frostcollective.com.au/projects/future-focus-for-uts/
Lettering in architecture Alan Bartram
https://design100.com/mel14/entry_details.asp?ID=13614&Category_ID=6015
Wayfinding Behavior: Cognitive Mapping and Other Spatial Processes Reginald G. Golledge - 2010
https://issuu.com/francescanenadanesi/docs/dissertation_vlc_francesca_danesi__ http://www.studiobinocular.com/2015/08/city-of-adelaide/ http://www.fao.org/3/a-s1250e/S1250E0i.htm http://diyskate.com/info_foundation.html
Signage and Wayfinding Design: A Complete Guide to Creating Chris Calori, David Vanden-Eynden - 2015
https://www.healthdesign.org/chd/research/wayfinding-design-understanding
Wayfinding: Effective Wayfinding and Signing Systems; Guidance NHS Estates - 2005
http://asumag.com/signage-wayfinding/navigating-best-wayfinding-techniques-college-campus
Wayfinding: Designing and Implementing Graphic Navigational Systems Craig Berger
http://appliedwayfinding.com/about/approach/
Community Wayfinding: Pathways to Understanding Rebecca H. Hunter, Lynda A. Anderson, Basia L. Belza
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4244805/
Follow Me, Volume 2: Wayfinding and Signage System - Volume 2 Rebecca H. Hunter, Lynda A. Anderson, Basia L. Belza Spatial Cognition IV, Reasoning, Action & Interaction Susan Jean Riley
https://www.lclark.edu/live/news/18732-qampa-denise-king-on-campus-wayfinding-project http://www.harvey.wa.gov.au/files/2015/09/Appendix-4-A-guide-to-way-finding.pdf http://www.linegallery.co.uk/Zig-Zag http://thecreatorsproject.vice.com/blog/the-future-of-the-door-is-unfolding-right-before-our-eyes http://brand.berkeley.edu/tips-examples/ https://vimeo.com/134624891 http://www.lopezdesign.com/blog/branding-for-the-univesity-creating-productive-spaces/ http://mediation.centrepompidou.fr/education/ressources/ENS-identite-visuelle/identite03.html
IMAGES CREDIT http://www.canon.de/get-inspired/come-and-see/showcase/birds-eye-view-
http://www.fresnostate.edu/studentaffairs/images/CampusLife001.JPG
http://ace-design.blogspot.in/search/label/Environmental%20Graphic%20Design
https://in.pinterest.com/pin/5629568259218701/
https://issuu.com/siddharth/docs/siddharth_pggd2010
https://sinalizarblog.com/2015/09/16/mad-campus/
http://www.fresnostate.edu/studentaffairs/images/CampusLife002.JPG
https://in.pinterest.com/pin/439593613601152392/
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Fin Wayfinding and Signage System
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