VIDYASHREE JAOKAR Spatial Experience Designer Design Portfolio
Vidyashree Jaokar +919769229890 vidyashree.ws@gmail.com http://vidyashreej.wixsite.com/vidyashreewizsirus
design, that deepens one’s appreciation for the multidimensionality of beauty.
vidyashree.ws@gmail.com
+91 976 922 9890
https://issuu.com/eddy0/docs/portfolio_2017 https://www.instagram.com/eddytothewild
EDUCATION
SKILLS
B.Des In Exhibition & Spatial Design,8.65 GPA National Institute of Design, India
2012-2017
B.Des In Environmental Design,8.5 GPA Ontario College of Art and Design, Toronto
Sept’15 - Jan-16
10+2, University,92.45% Kishinchand Chellaram College, Mumbai
2010-2012
Creativity + Innovation Teamwork Organization Hobbies
EXPERTISE
PROJECTS Wayfinding & Signage System, Shiv Nadar University
Adobe
AutoCad
Keyshot
Arduino
Rhino
Sketchup
Functional & Effecient Wayfinding Strategy and Signage system that will help the user navigate the campus at ease all along binding the large campus through a unified system.
Redbull Curated Experience Launch Titan Visual Merchandising and Experience Launch
3D Max
Revit
Italia Trade Agency Pavillion Exhibition Project,where I had to create 3d design layouts for the World food festival with the content provided.
26/11, Terrorist Attack On Mumbai, Musuem Design Branded Environments, HCL Bluestar Events- Stage Design|Diamond Julibee Celebration for more projects, # http://vidyashreej.wixsite.com/vidyashreewizsirus
REFERENCES Tanishka Kachru, Associate Senior Faculty National Institute of Design
M. +91-9978923174
Caroline Stedman, Conceptualizier Head Fountainhead Marketing Ltd
M. +44-7929888868
Anthony Lopez,
M. +91-9810055607
Creative Director
Lopez Design
INTERESTS Trekking, Scuba Diving, Music, Photography, Vlog, Travel, Swimming,
WORK EXPERIENCE Kreo Design & Innovation Mar’18 - Jul’18 Spatial Experience Designer Fountainhead Marketing Apr’17 - Oct’17 Creative Design Intern Digital Wayfarer Aug’17 - Present Creator, Travel Blog Lopez Design Apr’16 - Oct’16 Spatial Design Intern Teach For India, NGO Oct’14 Logo Design For TFI CSVSM Mumbai Documentation Apr’14- Jun’14 Musuem Design Documentation
AWARDS Awards & Laurels, Inter- School & Inter- College Events Distinction, Harmonium- Gandharva Vidyalaya ,Merit Scholarship in Top 100 (2010),Inspire Merit Scholarship n Natural Science(2012).
Titan Perfume POSM Display Launch
1.0
Location: Large Format Stores, World of Titan Stores
The project’s main aim is to create impactful POSM launch for Amalfi Bleu Perfume collection. Theme is inspired by coastal terriors in the locationAmalfi Coast, Italy . Taking environment theme into account, it features the product collections and create a connection with the audience
Project Responsibilities Concept Ideation & Development Graphics Cost Production BOQ Execution
Titan Visual Merchandising Vidyashree Jaokar 3d Renders: Mahesh K
Contours POSM Display This idea is inspired by the contours of the steep cliffs-Amalfi coast. This identity communicates and perfectly sums up to the visual language of the perfume brand.
References
Amalfi Miniature POSM Display A miniature recreation of the Amalficoast, from the cliffs to the ocean with the product at the centre of it. This also intends to match the brand key visual.
References
Visual Inspirations | Titan, Skinn Aqua
LANGUAGE
Always evocative of the sea/ water
Structures inspired by panoramic sea views
Final POSM Display With client’s feedback into consideration, this route attempts to simplified and complement Amalfi Coast into this setup. This rectangle backdrop setup encourage visibility in communicating the content to the audience.
AQUA
BLUE
COSTA
FRESH
COOL
AZZURA
WAVE
RUSH
WATER
Final POSM Display - Features WIP Launch date | 11-07-2018
Back panel inspired by Amalfi Coast- Vinyl Print at the back of Acrylic Glass glued on the Sunboard sheet
Cork Sheet Base Platform
Boat Units Inspired by Amalfi Coast
Seawater units - Screen Print on Acrylic
Display for Kiosks| Other Applications Flatbed Display
Counter Display
Flatbed without Backdrop
Flatbed with Backdrop Material Explorations
Prototyping and Sourcing One of the challenges was to get shells and corals of similar tone. As it was difficult to get these decors at reasonable budgets as well in same tone, we opt for Semi Gloss Paper finish giving a cleaner and defined finish that complement the theme.
Final Prop Elements- Semi Gloss White (300 gsm), Laser Cut
Various materials were explored such as translucent sheet, acrylic sheet and laminate OHP sheets. In terms of costing and easy assemble, translucent blue sheets was the best to achieve the right blue effect even when against backlit.
Manual Kit
Large Format Stores(LFS)
Standees
World of Titan stores(WOT)
Storyboard Display for kiosks
Execution | Titan, Skinn Aqua Location: Inorbit Mall,Vashi
Execution | Titan, Shopper’s Shop (LFS) Location: Inorbit Mall,Vashi
Titan Skinn POS
2.0
Location: World of Titan Stores
The project’s main aim is to create retail brand assests to communicate the features of the products that are produced in France. Integrating an iconic sketch style representing French cityscape and outdoor settings to evoke the spirit of French’s Lifestyle and Architectural Style. The black and white line illustrations bring the artistic side to highlight and reflect the craftmanship involved in creating the unique fragrances.
Project Responsibilities Concept Ideation & Development
Titan Retail Assests Design Vidyashree Jaokar Anterleena 3d Render: Mahesh K
Multiple elements come together to create a serene landscape inspired from French culture and architecture. •Easy to assemble and economical •Only black and white colours to highlight the products •Can be easily used in various store formats
Crafted by French Masters Perfumers Shelf Highlighter inspired by “ Moulin Rouge” Building
Most Loved/ Try me Display Unit case for Try Me Element represented in a cafe
Crafted by French Masters Perfumers Smaller Unit Display Unit highlighting the feature product among the French Landscape
Exotic Ingredients Display Unit case to highlight one of the feature product/ new arrival product
Dermatologically Tested Shelf Highlighter Unit
Dermatologically Tested Display Unit case using element of nature to highlight the assurance quality
India Design Mark Award Tent card unit in the style of award certification
Redbull Curated Experience Launch
3.0
Location: Multiple Partner outlets
The project’s main aim is to create curated brand experience for signature cocktails with multiple partners to enhance Product Experience for consumers. Based around 16 pubs/restaurants ambience, a product expeience is curated to enhance Red Bull Signature cocktails kit for each outlets. Lists of Pubs/Restaurants Urban Foundry Copa Radio Bar Glocal Kube Raasta Ruin Pub Fio B.E.D Auro Summer House
Toy Room Club Hitchki Rude Lounge Kode Plum by Bent Chair RockyStar – By Rocky S (Fashion Designer) Lord of The Drinks Farzi Café Flyp by MTV Pa Pa Ya
Project Responsibilities Research Concept Development Production Execution Cost Production Redbull Curated Expeience Launch Concept & Development,Sketches: Vidyashree Jaokar 3d render : Mahesh K
Copa Bar, Mumbai | Laidback,Casual, Bare Basics, Recycled and Reclaimed wood interiors
Urban Foundry, Pune | Industrial, Rustic, Distressed,Classy, Contemporary
Pipe Vault Inspired Cocktail Kit
Container Facade Inspired Cocktail Kit
Global Junction, Multiple Chains | Industrial,Distressed,Sparse,Sleek,Heavy Metal Structure
Radio Bar, Mumbai | 70s/80s/90s Retro, Groovy,Vintage,Radio,Music
Ruin Bar, Delhi | Graffiti Artwork,Offbeat,Ruins of multiple elements,Quirky Lively,Rough, Distressed Finishes,Inordinate ,Eccentric
Fio Cookhouse & Bar, Delhi | Classy, Idyllic,Tranquil, Modern Sleek Furniture,Cosy,Intimate,Wood dominant
Auro Bar, Delhi | Raw,Classy,Cosy,Rustic,Casual Colonial Ambience ,Not too Extravagant ,Warmth
Summerhouse Cafe, Delhi | Laidback,Rustic yet warm and colourful interiors Cool, Beachy, Casual ,Upbeat, Vibrant
B.E.D,Delhi | Class,Elegance,Extravagance ,Luxurious ,Fancy,Novelty Vibrancy,Warmth
Kube, Mumbai | Eclectic Mix,Neon led Lights,Farmyard but more chic
Titan EOS Visual Merchandising
4.0
Location: World of Titan Stores
The project’s main aim is to create impact instore visual merchandising for end of season sale and as well to communicate the ongoing offer with an interesting twist. The concept was inspired by construction site theme to attract the attention of customers about the Bumper Sale. Sporting a vibrant pallete with the branding identity of Titan to make the content of the store stand out.
Project Responsibilities Concept Ideation & Development
Titan Visual Merchandising Vidyashree Jaokar
Visual Merchandising( 2D Format)
Smaller units
Discount Tag and Sale Tag inspired by signboard
Alternate Sale Tag inspred by road barrier
Other Props Applications
Pit Stop SignBoard highlighting the bumper sale offer
3d Traffic Cone Model Easel Board inspired by Road barrier
Alternate Easel Board inspired by signboard
Sterling Holidays Signage Systems
6.0
Location: Sterling Holidays Resorts, Mt Abu
The project’s main aim is to create impactful sigange systems that communicate the brand vision and reflect the surroundings. Theme inspired by the unique geological feature of the highest point in Mount Abu–Guru Shikhar Peak.
Signage System family
Project Responsibilities Concept Ideation & Development
Signage System concepts Vidyashree Jaokar
Titan Watch Airport Display
7.0
Location:Chhatrapati Shivaji International Airport
The project’s main aim is to create branded experiences to display various sub categories watches of Titan. The content is inspired by minimalistic elements used in Racing circuits in a way that reflect the idealogy of Octane watch brand.
Project Responsibilities Concept Ideation & Development Concept Ideation & Development
Watch Airport Display concepts Sourabh Dutt, Vidyashree Jaokar
UBYLD
8.0
Location: Bangalore,Area:9m²
The project’s main aim is to create an impactful store experience in a mall that display UBYLD Home furnishing accessories. Concept : “The idea is inspired by latest trends of UBYLD products and by the way young people are living today – their living conditions.” This maximum flexibility with an urban farmhouse feel was intended to be expressed in the experience store. Good value for money, flexible and multifunctional that can be easy to assemble/ dismantle in a mall. Keywords : Reusable | Sustainable | Reclaimed and Repurposed Furnitures | Economical | Fresh
Project Responsibilities Research Concept Development 3d layout Planning 3D Drawings & Render
UBYLD Experience store Photo render: Vidyashree Jaokar
Moodboard
1.1 Experience Store
Top View
Shed Framed structures add curiosity among the visitors and create the desire for them to explore within the space. The display props are spaced out in such a way that encourage visitor’s circulation patterns.
Right View
Exit/Entry Points
1.2 Service Counter Section
Inspired by Ikea Furniture collections to display the home furnishing accessories. Use of Clothes hanger as display prop for glassware/mugs placed next to service counter encourage last-minute check out which thereby increased the sales.
1.3 New Collections Display Section
Placed upon foldable table, stool and bench, New collections of tableware sets are displayed. Adding wicker box and folding stool in darker hue acts as assets to invoke visual pop experience.
1.4 Display Section
Cutlery sets are displayed in a crate boxes and can be used as gifting packaging items.
Tableware components are classified. The topmost shelf are usually for impactful crockeries and dishes. Second and third shelves are for lightweight dishes with glassware/ cutlery while the bottom base are for table cloth along heavy bowls and dishes
Ladder Shelves makes a perfect unit for displaying the products at both the ends. This allows visibility and inspire the passers-by to enter the store.
ITA Pavillion Layout
9.0
Location: World Food Festival Area: 200 sqm The project’s main aim is to create Pavilion Exhibition stands for Italia Trade Agency and its seven partner stalls in World Food Festival, November ,6th 2017 . The theme represent the brand visual evoking the dynamic progress in the field of agro-infrastructuress.
Project Responsibilities Research Concept Development 3d layout Planning 3D Drawings & Render Cost Production
ITA pavilion Exhibition Stand Photo render: Vidyashree Jaokar
The space provided for the brand ITA is 200sqm where it has a centre stand having conference room, office room and cafetaria surrounded by seven partner stalls.
It has basic amenities - Lounge room, registeration desk, AV content around the centre stand.
Conference Room
SkinKissed
10.0
Location: Multiple Chains
The project’s main aim is to create free standing units and a table top display units the table top display that reflects the persona of SkinKissed and engage the target users with five different categories by highlighting the hastags for differernt fragrances.
Project Responsibilities Research Concept Development 3d layout Planning 3D Drawings & Render
SkinKissed FSU and CDS design Photo render: Vidyashree Jaokar
Free Standing Unit|SkinKissed Promote the brand by displaying shelf edges, using prominent features of fresh glitters(that brings effervescence and lightness of the products) as a medium.
Free Standing Unit| Details
Display are arranged in such a way it can be used on both sides encouraging the users
Making a loud statement “ I am Skinkissed” along with “Rock with vibe” with color Pink to influence the mind of shopper Material for Free Standing Unit: Sunboard ,PLy
Table Top Display Units
Highlighting Icons for each Shelves to reflect the personas of each fragrance.
Material for Table Top Display Unit: Sunboard ,PLy
Amaravati Buddhist Festival
9.0
Location: Amaravati
The Project Amravati Buddhist Festival Conclave aims to commemorate the enlightment of Buddha which shall be attended by expats, ministers, prominent figures of different nations. I was given a task to conceptualize the permanent bodhi tree structure and the main entrances facades that reflect the Buddhist pagodas of different nations. “Global Shanti” is the motto for this event.
Project Responsibilities Concept Development 3D Drawings & Render
Photo render: Vidyashree Jaokar
Bodhi Tree Structure Material: Lightweight SS pipes(6”)
Entrance Facades Material: Ply, POP , Thermacol
Entrance Facade1 representing Vajrayana
Entrance Facade 2 representing Theravada
Entrance Facade 3 representing Mahayana
Bluestar 75th Celebration Event
10.0
Location: St Regis Hotel, Mumbai
The project is to create stage design to commemorate the 75th year anniversary - Diamonnd Julibee for Bluestar. The elements used for stage design reflect the company Bluestar.
Project Responsibilities Concept Development 3D Drawings, Render, Execution Graphics: Arlette D’zouza
Photo render: Vidyashree Jaokar
10.1
History wall for Bluestar Material: Sunboard, Plywood and Led strips.
Projects
11.0 I have design and participate in conceptaulatization for various stage designs, activations, experiential design, photo ops, installations,registeration backdrop for various brands and companies events. -World Food Festival -ET Young Leaders Event -Bajaj( Austria) -Mint Lounge Weekenders -Mint Mutual Fund Conclave -Bluestar -Seawoods Mall (Diwali Celebration) -Startup Awards 2017 -Voltas -Make in India Food Festival -Singapore Roadshow
Wayfinding and Signage System
12.0
Location: Shiv Nadar University,Noida Area: 286 acres
The Shiv Nadar university project’s main aim is to create a wayfinding and signage system that will help the user navigate the campus at ease all along binding the large campus through a unified system.
Project Responsibilities Research Concept Development Campus Planning 3D Drawings & Render Cost Production
Campus Map Totem Photo render: Vidyashree Jaokar
Campus Zoning Located on a 286-acre campus in India’s NCR the SNU is a philanthropic institution established by the Shiv Nadar Foundation in 2011. Structure The structure includes more micro potential level to unite the experience and function of the campus through an integration of its wayfinding and signage systems. Target Audience It focus primarily for prospective students/parents/visiting faculty and the community that inhabiting the campus Approach The SNU Project condense down to realm of branded environment in such a huge campus, we approach one of major components wayfinding and signage system.
Information hierarchy
Sign Design Strategy
Explorer The Curious
Selected Final Strategy Transformation
Visionary
Transformation, the principle of “veil identifier” expresses the succession of evolution and shaping the lives of student’s future, artistic and intellectual unfolding in this vast place.
“INSPIRATION”
The Shiv Nadar University logo was an eye-opener ,the diamond shape as purpose being visionary and explorative from student’s perspectives and its spirit.
Selected Sign Family
Identity
Selected Font Style for Wayfinding and Signage System
Colors
Materials RGB CMYK HEXACODE PANTONE
255 255 255 0 0 0 0 ffffff White
RGB CMYK HEXACODE PANTONE
141 142 137 47 38 42 8d8d89 Cool Gray
RGB CMYK HEXACODE PANTONE
0 0 0 0 0 0 000000 Black
Concrete 4
100
SS,Brushed
Vinyl
Painted Acrylics
Fig 12 Graphic Contexts with colors & Type
Sign Schedule Graphics
Fig 12.1 Final Three Graphic Contexts
This graphics was created how the various signtypes can be implemented in the wayfinding system for example, which locations are highlighted, which signtypes are emphasized, and which wayfinding keys are used. Sign Location
Sign Fabrication
Sign Placement
Sign Family Details
Technical Specification
Atrium Parametric Installation Location: HCL,Noida
13.0 Area: 756sq.ft
With the concept of Simple to Complex polyhedron provided, I was asked to create to design Art installation for the Atrium Atrium Installation for HCL building complex is a permanent installation. Being mainly a floating oblique torus in an unsymmetrical order, Atrium Installation is composed of 33 unsymmetrical polyhedrons of metal rod( stainless steel- 8mm).
Project Responsibilities Concept Development Space Programming 3D Drawings & Render Cost Production
Parametric Installation Concept Credits: Lopez Design Team Concept Development: Vidyashree Jaokar 3D render: Vidyashree Jaokar
COMPOSITION PLACEMENTS
VISUAL DISPLAY
Black Triangle 26/11
14.0
Location: Next to CST Terminius,Mumbai Area: 56 acres
A Narrative Space highlighting the significance of events on 26/11 in the year of 2008. The background of this narrative board is to divulged the disastrous scale of Horror and Terror Conflicts that Plauged The Barbaric Killings as well to keep the flame of matyrs and civilians alive through the Spatial Structure and Volume
Project Responsibilities Research Concept Development Space Programming 3D Drawings & Render Cost Production
Entrance Gallery 3D Render:Vidyashree Jaokar
NARRATIVE BRIEF
“ Black Triangle of 26/11 “ Terror Finance Globalization
Intent & Purpose
SPACE PROGRAMMING
SPACE LAYOUT
3D Model Site Areas: 56 Acreas Scale: 1:200
DEFINE ME Entrance Gallery: Triggered the sense of Fear and Danger
Escape and Rescue Gallery Scene from Taj Hotel
Trampled Under Bullets Gallery
Events representation on CST Terminus Under Attacks
MAPPING EXPERIENCE
Mapping Bridge Gallery
26/11 Narration
Live Voices
Survivors Stories
Tribute Walk Gallery
Dedicated to Martrys and Civilians
Post it and Mail it Gallery
Engaging Activities for the visitors to reach out the Civilans and Martrys
Bayside Social
15.0
Location:Toronto Area: 950 sq.ft
Challenge The brief was to design Hotel Lobby that included an independent retail area using OBC ( Ontario Building Code and AODA ( Accessibility for Ontarians with Disabilities Act(AODA) Concept Fun,Inviting refresing retail that offers wine and bakery.
Project Responsibilities Research Concept Development Space Programming 3D Drawings & Render AODA And OBC rules
Bayside Social Cafeteria 3D Render:Vidyashree Jaokar
Retail Plan Layout
Elevation Plan
Modular Counter Service,
Lightning: Pendant Lamps French Windows
Accessible Wine & Bakery Retail Neutral Stone flooring Contrasting Service Counter
APPLE SPECIAL EVENT Exhibition Stand for Apple
16.0
Area: 120 sq.ft
Truncated Display
Neutral Pallete Display
Service Unit
Seating Area
360 ° House
17.0
Location: 31 Bulwer Street, Toronto
To redesign Toronto residential Infill to fulfill the Special Needs of the chosen Client.
Project Responsibilities Research Concept Development Space Programming 3D Drawings & Render Prototypes
31 Bulwer Street
Technical Details
The light was carefully controlled by apertures being a particular size and thoughtfully placed. The void that is formed by the circumventing paths allows the light from above to travel downward and illuminate the spaceand affect the total size feeling of the space Aluminum siding, which is one of the main materials used in the construction of the shaft house, is less expensive in terms of production and transfer costs compared to the traditional materials such as brick and stone. Light Shaft
KANTHA FEST 2014
18.0
Navajo Myth Installation
Location: Design Centre, NID Ahmedabad
Project Responsibilities Research Concept 3D Drawings & Render Prototypes Installation & Production
VISUAL REPRESENTATION
PROJECT SITE
Location: Ontario Lakefront, Toronto
It was aboriginal land years ago. Laughter is relative to every individual.Used the idea of happiness from an aboriginal point of view. Connected to nature and liberty (thinking freely).Inspired by Canadian art, Norval Morrisseau’s painting, thought about flowing pathway towards the lake. Materials: Wood.
INSPIRATION
PROJECT LAYOUT
19.0
Temple Of Laughter Landscape Design
INUSHUK LAKEFRONT
SUVIVRE DIGITAL MAGAZINE
20.0
Walking Dead Issue’16 Magazine: Suvivre
Complete Folio Overview and a outlook how the magazine would be swipe across to the next page or article
Scrolling View Content
Preface : Text flows using Next Button The feet Button leads to the next or the previous page as well as when move along the feet ,it synchronise the walking steps which is contents of the article.
OTHER EXPERRISES
Craftmanship
Set Design
Public Space Structure
Event Web Design