The Trust Health Barometer Top 5 1. Trust in overall global health sector is declining
FACTS • Global declines in 10 of 15 sectors • In the UK, trust in healthcare is 68-points the second most trusted sector after education
Percent who trust each sector, and change from 2017 to 2018
Neutral
63
63
63
-2
-2
-2
-2
-2
-2
-2
-2
-2
CPG
Automotive
Food and beverage
Entertainment
Fashion
Energy
Telecommunications
Healthcare
2. Trust in specific sub-sectors of global health is increasing
68
70
-2
-2
-2
-2
-2
Education
62
67
Professional services
62
Y-to-Y Change
Transportation
62
+
66
Retail
62
54
0
66
Manufacturing
60
Financial services
-
Trust
75
-2
Technology
But in the UK, trust in health is 68-points.
FACTS • Worldwide, 54% trust the pharmaceutical industry to do the right thing • UK trust is higher with trust in hospitals/clinics (76%), consumer health (61%), biotech/life sciences (58%), health insurance (56%) and pharmaceuticals (48%)
Percent trust in the health sub-sectors, 2015 to 2018 72 70
-
0
+
Change, 2015 to 2018
66
4 yr. trend
63
62 60
58
62
Hospitals / clinics
+9
59
Biotech / life sciences
+4
56
Health insurance
+7
Consumer health
+3
Pharmaceuticals
0
57 55
54
55 54
53 52
2015
55 54
53
2016
2017
2018
3. Major fluctuations in trust in health across markets
FACTS • Fluctuations in trust in health mirror polarization of trust across all sectors this year with an aggregate 37-point drop in trust in U.S.
Percent trust in the healthcare sector, and change from 2017 to 2018
TRUST GAINS 7
4
3
2
2
NEUTRAL
2
2
0
0
0
TRUST LOSSES
0
-1
-2
-2
-2
-2
-3
-3
-3
-4
-4
-4
-5
-6
-9
-9
-12
4. Social media is increasingly important Globally, which is more believable about a company?
Colombia
France
U.S.
Mexico
S. Africa
India
Brazil
Argentina
Indonesia
Spain
Australia
Malaysia
Russia
Canada
U.K.
China
Hong Kong
Germany
The Netherlands
UAE
Singapore
Japan
Sweden
S. Korea
Turkey
Italy
Poland
Ireland
-22
5. Call for business leadership Worldwide, 64% say CEOs should lead on change rather than waiting for government to impose it
Social Media
63% Advertising
37% FACTS • 65% get their news through platforms such as social media, search or news applications • 5-point global increase in trust in journalism as source for general news and information in last 6 years
FACTS • In the UK, trust in business is 11 points higher than trust in government • 14pt increase in CEO credibility year-on-year • For CEOs, building trust is the #1 global priority