Eden Local Nov 2011 by Lee Quinn

EdenLocal •

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New Store Opening Exclusive Pick a Card, Any Card you like Eating with your Eyes Peter Sidwell Taking on the devil in your Pen Nico Chièze recommends The New Jewel in Appleby is Ruby

Your Venue for Weddings Events & Conference The Stoneybeck Inn, Bowscar, Penrith, Cumbria, CA11 8RP 01768 862369 www.thestoneybeckinn.co.uk phone: 01768 899111 / 01768 862394tomobile: 07881& 530085 www.edenlocal.co.uk info@edenlocal.co.uk Eden 1 Issue Thirteen Distributed Homes Businesses in CA11 7, 8, 9, 0 & CA10 Local

Penrith • EdenLocal

your local store Penrith’s only department store, has everything all under one roof

Food • Delicatessen • Butchery Fresh Fruit & Veg • Electrical Home • Furnishing And our superb coffee shop at Relax

Serving the community past, present & future generations All can be delivered to your home from your department store that is practically next door. Free home delivery is provided within the Society’s area of activities only. Please check before purchasing that free delivery is possible. Also check what delivery date and time is possible. Our delivery vehicles are not refrigerated, so do not order chilled or frozen foods. If purchasing in store and asking for home delivery, please take these items straight home yourself once purchased.

19 Burrowgate, Penrith CA11 7TD

TEL: 01768 862366 We also have branches throughout the area at KesWicK, shap, lazonby, hallWestgate, Frosterley, stanhope and stinfo@edenlocal.co.uk Johns chapel EdenLocalbanKgate, phone: 01768 899111 / 01768 862394 mobile: 07881 530085 www.edenlocal.co.uk

EdenLocal •

Dear Residents and Businesses Twelve months ago, I set out a strategy which I presented to a small group of local businesses. My appreciation of their support is in more detail on page 22. The first A5 Eden Local was printed in October 2010 and with a distribution of 6,000 and 32 pages, it went out to postcodes CA11 7 and CA11 8. One year on, we have reached 48 pages, we have produced a larger B5 magazine and have now hit a distribution in excess of 16,500. The February 2012 distribution, I posted last month on our own news site, is now predicted at 44,000. So why set up a local magazine, link it with a community radio and launch a local business concept in the middle of a recession? Choice was the main reason and preparing for change in the town in which I live, is something that has underpinned the campaign to deliver more than just low cost advertising for local businesses. The publication has for 12 months promoted the importance of the local economy and we are no different this month. As residents and businesses in the Eden Valley are on the eve of change, which has already remodelled our landscape, put businesses under threat through traffic congestion, road closures, one way systems and parking issues, we now prepare for Christmas and the next 12 months. The local economy is now faced with what I see as a figure in the region of easily £1 million of retail sales being taken out of it every week by external retail business. New jobs being created are being promoted as something positive, however, it’s a vacuum now created that can potentially leave small independent businesses with vacancies during their peak trading times, followed by the dilemma of the need to increase their hourly rates for employees to compete with corporate salary hourly rates. I don’t normally do bad news, but as someone who has over 18 years experience in food retail and who has worked on the shopfloor and in senior store management, heading up stores that 14 years ago turned over £1.2 million a week from up to a 36,000 – 40,000 sq ft sales area, you be the judge if you feel I’m not qualified to express my concerns Continued on page 6...

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Eden Local Notice: Eden Local prints various articles, features, and advertisements. Although these appear in Eden Local, any opinions expressed are the opinion of the author, these are not necessarily the opinion of the publisher.

Content

The changing Face in Burrowgate CA Business The Stoneybeck Fireworks - Display details Some things but not all has Changed for Peter Is it Easy to Write Employee References? Individual Eden Valley Local Food Event 9th/10th November The Proof is in the Presentation Don’t Strain your Eyes or your Wallet New Chef’s, New Menu, all New Experience Lakeland Lamb, Traditional Pie Dishes New Shop Opening – Little Dockray The New Jewel in the Appleby is Ruby Aspiring to be the best - Nico Chièze The Green Dream, with Love Solar New Shop Opening – Angel Square Pick a Card any Card – Eden House of Bats Thank You You Eat with Your Eyes – Peter Sidwell The Eden Property Gallery One year on Starting a Business CVS – Bluefin Insurance The Car in front is…………… The Green Dream Continues UCC Vitality Peaks and Path ways – Nick Wells Winter and Christmas Ideas – for outdoors Pumpkin Bread – Peter Sidwell A Taste to Take Home Border Fine Arts – Annual Event details Up Close and Personal at Highgate Carleton Harvest Ready for Winter at R & S Stock the Logs it’s Winter The Devil in my Pen Hunter Hall Open Day 4th November Sportivate Full Programme Details Eden FM Programme Guide and Lottery Results Another Mini Adventure What’s on at Eden Arts Bonfire & Fireworks - Wild Rose details

4-5 6 & 10 7 8-9 10 11 12- 13 14 15 15 16 16 17 18 - 19 19 20 21 22 23 24 - 25 26 27 28 29 30 - 31 32 33 33 34 35 36 37 38 39 39 40 41 42 43 - 44 45 46 47

Now available from Penrith Outdoor

www.penrithoutdoorpursuits.com

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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The changing face in Burrowgate I experienced strange thoughts, thinking about writing about an established Penrith retailer, as I entered the Co-op vault of history in Burrowgate with David Robinson. Many memories came back to me, as a child seeing the old weighing scales. The history in front of me - the ledgers, the books, equipment and photos, all of it together, a plotted and documented history of the Society, its employees, their lives and their careers. The great detail supports and documents family tradition and values of the local people who didn’t just live and work in Penrith, but this was their life in their community. We have to go back quite a way to start our story. The date is Wednesday 25th September 1889. In England, Queen Victoria was on the throne and Preston North End had just won the new football league, launched the previous year. In Penrith, on this day at 7 pm at an auction, which took place at the Two Lions Hotel, a purchase was secured for a site described at that time as, two freehold shops, dwelling houses and out offices, situated in Burrowgate,

lately used as Co-operative Stores. The Penrith Co-op was registered with the Registrar of Friendly Societies on 14th April 1890. Parking and traffic flow probably wasn’t on the agenda as the first car wouldn’t be driving through the town for some time. The first horseless carriage to drive on English roads didn’t arrive until about 1895. Many improvements were on the agenda. We are fortunate that almost every document, ledger and meeting record was documented and this is still available. To pull this together, in 2006 the Penrith Co-operative Society Limited, ‘An Illustrated Chronicle 1890 – 2006’ by Keith and Jean Hood, was published, which tied in newspaper reports with the mass of files still held by the Co-op today. Witnessed by the many generations that have been employed or become a part of the society through its membership, the site at Burrowgate has seen many changes internally and externally as it has developed gradually with the pace of the town since 1890. In 1904, nos 23 – 24

when a Mobile Service was serving the rural communities with food and provisions EdenLocal

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Burrowgate came on the market and were bought, which meant nos 21 to 24 were all owned, although this was a longer term investment and the new acquisition was rented out. By 1910, annual sales were £22,000. In today’s money terms, using the retail price index this would be over 1.7 million. Of course, a well located large superstore is capable today of turning over 1 million per week. The membership was 1080 members and they had 21 staff. In 1920 nos 16 – 19 became available which were purchased by the Co-operative but it wasn’t until 1923 that they could purchase no 20. Horses were still the main transport, but the future of both urban and rural transport was heading towards motor vans and lorries and it was in 1920 that a Ford lorry was purchased from M E Hayton for £280, which would be around £14, 000 today, using the retail price index again. Horses were used right up until 1930. By 1940, there were 5,500 members and a new record on sales was reached in 1948, when the annual sales exceeded £1 million for the first time. In that same year, as the other society stores around Penrith grew, the committee wrote to 4 local schools enquiring about juniors who might be available for employment. Whilst where we are now includes farming and tourism that is developing more towards retail, Cumberland was then still very much farming, but mining was also one of its main industries from as early as the 12th century and up to the current day, whilst not a industry associated with this part of Cumbria now, not many would of

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heard of Long Meg mine. Minerals from Cumberland included lead, copper, zinc, baryte, haematite, tungsten, graphite, fluorite and coal and were either mined or quarried. The word used then to describe how the Co-op developed away from everyday provisions, was diversity as it strived to offer its customers and members more. Today we might call it innovation. The idea of a dry cleaners, hairdressing room or an outside stitching machine for shoe repairs, was far away from butter boards and everyday perishable goods. Evening classes were paid for by the CWS for staff willing to study commercial English, arithmetic and shorthand. Moving on to 1950, members were now up to 7,775. As recorded, this included a significant number with Central European, mainly Polish names with addresses at the Lowther Park and Hostel. Following on from the Second World War and national service, as men returned to Penrith by 1955, a noticeable change in the workforce was the increase in the number of women, but the Co-op diversity did introduce confectionary and cosmetics. The Coop then wrote to three girls’ schools in Penrith, offering apprenticeships in the confectionary trade. By the 1960’s, the world was changing at a faster pace. The Co-op advertised on Border TV at a cost of £16 for 15 seconds in 1961 and by 1965, they were advertising at £2 per week for 26 weeks. In 1971, the M6 opened and this impacted on the Co-op as its mechanics were offered higher salaries to move to a garage that towed vehicles off the motorway. This

meant that the Co-op had to review and increase salaries. At the end of the 1970s, £¼ million was invested in Burrowgate as it expanded further down the road as far as the Grey Goat pub. Nos 12, 13 and 14 were acquired, one of these to become a pharmacy. The arrival of 1980 saw the introduction of a 39 hour week. The flagship store of the Cooperatives around it, there was an offer to relocate to a site at Ullswater Road , but it was decided in 1983 to demolish nos 12 – 15 in Burrowgate and replace them with an extension. When Penrith Co-op hit 100 in 1990, the Lazonby Society joined the Penrith Society with total sales for 1990 of £4 million. Like many traders, it battled through the early 1990’s recession and I’ll now bring us as near to the present day to round off this brief summary of this local social enterprise, which for over 121 years has become an institution of and big feature of the town’s recorded history and the surrounding areas. It has continually supported its community and many local causes through various schemes of community engagement. Many members use the share number system, better known as ‘divi’ number to many. It’s a servant and hub of the community. Whatever the weather, it does its utmost to deliver as it always has. It’s been there throughout good and bad times and for the locals and the visitors and one thing it has never done, is not moved forward or developed to provide its customers with new and refresh shopping experiences, laced with the tradition that makes Penrith so special and unique with many independent business, which go back to that time when the doors first opened at 21 to

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

22 Burrowgate. Not standing still has been a key part of the success, which without the regular support of the community, could not have been achieved. One of the biggest investments to date, which was a project that took 3 years to plan and was started in 2006 was the installation of new lifts, a relocation of departments and something that was a major consideration and cost, an investment in solar power. One the oldest buildings, turning into one of the most energy efficient, with PV panels on its traditional slate roof. All roof spaces are insulated, all inhabited spaces insulated with plasterboard and sound installation. Double glazing was installed with FSC timber frames. Many local businesses and contractors benefit from this ecological investment that was completed in 2008. A number of existing businesses have taken this step in green energy. It is a cost and a commitment that sometimes goes on unnoticed. At the Penrith Co-operative Society, it was another investment in the community it serves. It’s something it has done for 121 years and will continue to do for many more. With over 11,000 members now owning the Society, maybe if you’re not one of those, now would be a good time to join what is and will also be an historic part of the Penrith community and economy. From pennies, shillings, divi numbers, ration books, saving stamps, pounds, cheques and cards, your future will always be with the Penrith Co-op Society.

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• EdenLocal

Page 3 continued...

for the local traders. The positive element, is about putting the last 9 to 12 months of disruption behind us and reinforcing what family businesses can do. It’s not a competition. Leave that to the corporate set up. It’s about social sales and the art of going into a shop and meeting someone passionate about their products and business. Finding out about products and then when your cash is taken or your pin number goes in, you have the reassurance that you have a good chance of supporting the local economy. If this doesn’t continue, the choices we have now will decline and as a result, the choices will then be taken away. This season, like the previous one, is another test. Local producers will benefit as the new developments, now ready for trading, will without question bring in more visitors. Local producers within a 30 mile radius of Penrith will have to put their best interests in selling more products. It is likely that these products will travel out of Eden Valley, even out of the county before returning, at some point. This is the age of stock optimisation, logistics and centralised distribution centres. Fresh is best, for consumption, for the environment and above all in these times for the local economy. Buy local, buy fresh because it is the best. This month Eden Local is dedicated to the independent businesses in the Eden Valley.

Phone: 01768 899111 / 07881 530085

Email: info@edenlocal.co.uk

www.edenlocal.co.uk

It may seem like a simple request, but you really need to be careful what you write! Employers can end up paying significant amounts of compensation to ex employees, if they are found to have given an unfair reference, that has resulted in the employee not being offered a job. Think about the following points when asked to provide a reference: • Any reference should be fair. Don’t make subjective comments, as others may believe that the reference is unfair if the comments are not favourable • Make sure you stick to providing factual information • Make sure that the information you provide, such as dates of employment, jobs held and absence history, is accurate Edenfm

EdenLocal •

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Distribution 15,040

New Store Opening Exclusive Pick a Card, Any Card you like Eating with your Eyes Peter Sidwell Taking on the devil in your Pen Nico Chièze recommends The New Jewel in Appleby is Ruby

Front cover photo, Greystoke Forest

Is it easy to write employment references? • Establish whether you have a contractual obligation to provide a reference. In some situations, it may be better for both parties if you don’t provide a reference • If someone has left your organisation and signed a compromise agreement, try to agree a reference as part of the agreement If you are in any doubt as to whether you should be giving a reference or if you would like some advice on the information you should provide, please contact Charlotte at Quinn HR Consulting.

Please send your details and any enquiries to Quinn HR Consulting 33 Sandgate, Penrith, Cumbria, CA11 7TJ Email charlotte@quinnhr.co.uk

Office 01768 899111 Mobile 07766 076635

Put your name in the community - Sponsor the outside broadcasting unit for £300 per year - call 01768 899111

EdenLocal •

Your Venue for Weddings Events & Conference

Sunday 6th November 2011, starts at 6.30pm

Fireworks Evening

Come along and see Stoneybeck’s fantastic fireworks display hosted by Penrith Lions. Food will be available outside on the evening or table bookings are now being taken for the Restaurant. Tickets - £3 Adults, £2 Children, Under 2’s Free. All proceeds from tickets will be handed to Penrith Lions and used in the community. Please see the 104 Stagecoach bus timetable for buses to and from Stoneybeck

Weddings

Conferences

Events

Bar Meals

Following extensive refurbishment and development, the Stoneybeck Inn has been transformed into a contemporary style Bar, Restaurant, Wedding, Event and Conference venue. On the fringe of the Lake District, the Stoneybeck Inn offers beautiful views of the Cumbrian Fells and is just minutes from the market town of Penrith, 1 mile from junction 41 M6 situated on the A6, making it the ideal setting for your events.

The Stoneybeck Inn

Bowscar, Penrith, Cumbria, CA11 8RP

01768 862369

Wedding and Events Fayre 19th February 2012

enquiries@thestoneybeckinn.co.uk join our facebook page and keep up to date with all our events

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• EdenLocal

How some things, but not all, have changed during my fifty years in the profession As a follow on to our article about Walkers Funeral Directors just a short time ago, over the last few months I have been discussing the future articles with this family business. Peter Messenger has a career steeped in tradition, built on reputation and for over fifty years he has witnessed many changes in a business that, as a profession, is probably as old as the human race itself and an unavoidable part of life. So this is Peter’s story of fifty years as a proud servant to the community How some things, but not all, have changed by Peter Messenger The steady rise in the number of cremations as apposed to burials is perhaps one of the most striking; in the 1950s some 85% of funerals (in Penrith) culminated in burials. The situation has reversed in that almost 70% are now cremations. Several reasons for this spring to mind; although most of our bereaved families profess some faith or belief; apart from baptisms, weddings and funerals, few are regular attendees to their Church or place of worship and, perhaps wrongly, sometimes find it a little difficult or hypocritical to return. When I started out some 50 years ago, it was usual, even in the case of cremation, to hold a religious service in the town or village before travelling to the crematorium. Cost is perhaps another reason; holding the complete service at the local crematorium rather than a service in church followed by burial in the cemetery or churchyard can result in a saving of several hundred pounds.

proportion to the distance from the crematorium. When I started out in the profession, it was common place to have packed and overflowing churches at the funerals of local people of whatever rank or standing, everyone knew each other. It was most evident in the villages surrounding our lovely town. On many occasions, even after the church or chapel was seemingly full to capacity; I spent much time encouraging those standing outside, often in dreadful weather, to come and stand in the aisles, in the choir stalls or around the alter. After a brief period of rather less ‘enthusiasm’ twenty or so years ago, the funeral is, attendance wise, once again turning into the almost social event it was in my younger days. People have again become much more willing to demonstrate their genuine care and support. Other aspects of the funeral have changed in many ways, in the 1950s, 60s and early 70s, very few families had their own means of transport; four or five limousines

to follow the hearse were common place, sometimes six; today, one and occasionally two limousines are usually considered sufficient. The giving of donations in memory of loved ones is also a reasonably modern and welcome innovation and has proved a lifeline to many local charities. This has brought about similar changes in the sending of floral tributes; forty or fifty wreaths were not unusual; the hearse, both inside and on the roof, was usually packed tight with flowers as were the boots of all the following cars, think about it, when did you last see a hearse with flowers on the roof? Today five or six arrangements, mostly from the close family are the norm. The whole ritual of the funeral has, and is still changing, as Funeral Directors much more is now expected of us, we have had to become more professional. Gone are the days of working from a shed or the joiners shop. The expectations of our families have changed, and rightly too, they now require a much more

Not surprisingly, in the outlying villages, Patterdale and Shap etc. burial is still by far the most popular where the majority of the local population, of whatever religion, are buried in the village churchyard; not surprisingly this percentage appears to increase in direct EdenLocal

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EdenLocal •

professional and polished approach, it is expected that we should have our own Hearses and limousines, our own chapel where the family can visit their loved ones in comfort and indeed hold a service if they wish, we must have a large stock of every type of coffin available, traditional woods, veneers, willow, wicker and yes, the now increasingly popular cardboard; we must have sufficient staff, the days of pallbearers drawn from relatives and men from the village have long gone, as have the days of the plain white cotton shroud, we are now expected to keep gowns and robes of every type and colour. As a means of remembrance and to make the service easier to follow, a beautifully designed Order of Service card is now usual; this was very rare in the past. How soon after death should a funeral be held? Again this is one of the most noticeable changes, until a few years ago, 3 days or perhaps 4 at most was the norm; rarely did people go away from home, travel abroad on holiday or have relatives living overseas, this is not now the case, a wait of 1 or 2 weeks is not unusual. This time delay is now possible because of the modern facilities we have, embalming and cold storage etc. Those of us who are old enough may remember the public mortuary in the Council yard off Old London Road, then in the 60s the ‘new’ mortuary behind the Town Hall, a far cry from our beautiful, warm and comfortable chapel, let us be thankful those days are behind us. In some respects we appear to have almost turned full circle, I and my wife Eileen continued on from my father in law, and now our daughter Susan and son in law Alan have joined us and taken to the business like ducks to water. I personally love tradition, the top hat, good old fashioned hymns, walking in front of the hearse etc, but I am not at all opposed to the more modern approach, after all it is whatever the nearest and dearest feel appropriate. Unheard of years ago is the modern trend for pre arranged and pre paid funerals. As the name suggests these have the dual advantage of insuring that you will get the funeral you wish and that most of it is paid for, often a problem for those left behind; perhaps we may be able to tell you more about this in a future edition.

phone: 01768 899111 / 01768 862394

How the cars used to be

Funeral Plans from Walkers Funeral Directors

Planning ahead for peace of mind A funeral plan provides peace of mind for you and those you care about. You make the arrangements in advance, specify your wishes and take care of the costs. We recommend funeral plans from Golden Charter, the UK’s largest independent plan provider. With a Golden Charter plan you’ll beneﬁt from: • Paying at today’s prices for a service you may not require for many years • A guarantee of nothing more to pay for our services • A choice of a range of plans – with the option to personalise your own • The reassurance that your wishes will be carried out

For more information come in and see us at

Walkers Funeral Directors, Tyneﬁeld House, Bridge Lane, Penrith, Cumbria CA11 8HY.

(01768) 892211

or call Email for a brochure - walkersfd@btconnect.com

mobile: 07881 530085

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EdenLocal

10 • EdenLocal

Business How does it work?

One of the most frustrating things with search engines is the difficulty in locating a business or service that is on your doorstep. We have just searched a well known search engine using the term ‘Cumbria Pubs’ and, impressively, it gave more than 3 million results in under 2 seconds. We tried again with the term ‘Cumbria pubs CA10’ and this gave 62,300 results in less than 1 second. This is very impressive, however, like most people, we did not have the time to trawl that many results, and really, we just wanted a small selection of quality results that are specific to a local area. The purpose of www.cabusiness.co.uk is to quickly identify a business or service in a specific postcode area. So, for example, if you have a CA11 postcode, and you want to find a local Fruit and Veg shop, you simply type ‘Fruit and Veg CA11’ and find exactly what you want. In addition www.cabusiness.co.uk will also be supporting EdenFM Community Radio and it will have its own show and an advertising campaign that includes the distribution of 26,500 printed Eden Valley CA directories that are to be delivered FREE to CA postcodes. Plus, the service is available on all mobile devices for people on the move. See http://mobile.cabusiness.co.uk This is a fantastic opportunity for customers to find local businesses and for local businesses to serve local communities.

All CA businesses can be featured on www.cabusiness.co.uk for £100 including a bespoke webpage listing that no other directory website offers. •Value for money and increased exposure for your CA business Each business will have a unique webpage and domain address within www.cabusiness.co.uk that will include:

•Postcode search engine optimisation (to help customers find you).

•Your chosen category and your business name.

•Your business description with services, images, and your logo included.

•Your contact numbers and email address.

•Your existing website featured with a direct link.

In addition, your business can have a second webpage for less than .48p per week with more images, a Google map locator, a customer enquiry form linked to your email address, business information downloads, quick response codes, sound, video, and the guarantee that your webpage will be updated quickly.

No technical involvement Most business directories require you to spend time with on-line forms that can be time consuming and frustrating to complete. With www.cabusiness.co.uk the fee you pay includes a unique webpage being prepared for you after completing a short simple online form, or after you have spoken direct with one of our staff.

You have a website – You don’t have a website! Beyond the obvious benefit of supporting EdenFM community radio and having your CA business listed in a new and exciting local directory – you will also enjoy the extra value of having a unique webpage to promote your business and your existing website – and for businesses that have not yet got a website, the listing immediately provides a valuable webpage that exposes your business to online customers who can access you easily and quickly through any computer or mobile device. EdenLocal

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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info@edenlocal.co.uk

EdenLocal • 11

service as

individual as you are

be more than a number 15 Middlegate, PENRITH · 01768 865131 12 Bridge Street, APPLEBY · 017683 52505 www.cumberland.co.uk

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

12 12 • Eden • Eden Local Local

Thinking about a new kitchen? Come OPEN EVENING 9th - 10th NOVE

ff o % 30 and ens Kitch oms o Bedr

On 9th & 10th November, Eden Valley Windows & Kitchens isn’t just staying open late so you can pop in and look around after work from 5pm. To celebrate its launch of its recently fitted new kitchens, it’s inviting you to come and taste the local experience of local foods, prepared by local chefs in this new state of the art Eden Valley kitchens.

and Starfruits. You’ll have an opportunity to taste what your local Christmas turkey (Highgate) will taste like. A local cheese board selection from Appleby Creamy will be available. Selections of delicatessen delights from Brunswick Deli, Penrith and Ruby’s Deli, Appleby will no doubt add some Ruby Relish to the occasion.

The ovens and hobs will be on and Peter Sidwell will be demonstrating his passion for bread making and baking. Local chefs will be preparing orchard fed roast pork for tasting (Jacksons family Butchers) and local fruit and vegetables from Carleton Farm

With a selection of wines for Christmas to taste, recommended by Nico Chièze, director of wine at Sharrow Bay, you will have an opportunity to try these fine wines that will be available for a limited period only from The Wine House of Penrith. We are

Conservatories

Doors

Bedrooms

EdenLocal • 13

and see the real thing & how it works! EMBER 2011. From 5pm onwards

hoping that Nico may be available to come along and discuss his selection during these evenings.

Windows, Doors, Conservatories Kitchens, Bedrooms & Solar

Christmas, local food, local business, stylish setting and on the night, we will be taking donations for local children’s charities, whilst giving you the chance to win a fridge or freezer, courtesy of Eden Valley Windows and Kitchens.

Friargate House Penrith, Cumbria, CA11 7XR

It’s an Eden Valley Windows and Eden Local event bringing your community together

Telephone: (01768) 866790 Fax: (01768) 891030 Email: info@edenvalleywindows.co.uk www.edenvalleywindows.co.uk

on W ser & ind va D o tor oo w ie rs s s,

Kitchens

Orangaries

edenvalley

Fascias and Soffits

Open 8.00 am - 5.00 pm Monday to Friday, 10.00 am - 1.00pm Saturday

14 • EdenLocal

The Proof is in the Presentation A few months ago it was just an idea but now engaged in Re-design projects Ruth has assisted with her first property sale, generating her first client an un expected bonus. It is not always that easy to value a house, they are are all different, like the people that live in them. What you see on the outside, doesn’t always reflect the same on the inside, I do mean the property. If we are selling a car, generally every effort is made to restore it to look like the day you bought, when it comes to property presentation, first impressions can make the difference on that first test drive, or should I say viewing. The true value of your property and its potential is what needs to be seen. Meanwhile here is a statement from a very happy Re-Design Customer

“

When we made the decision to put our house on the market, we were aware that the interiors were somewhat dated. This was borne out by the comments of the three local estate agents whom we asked for initial valuations. In the depressed and saturated housing market, where many houses with much more attractive interiors had been on the market for many months, we realised that we would need to make some changes, if our property was to attract any interest. Having seen Ruth’s advertisement in ‘Eden Local’, we decided to seek her advice in maximising the effect within our modest budget. She advised us on simple exercises, such as decluttering and moving furniture, as well as on more extensive changes in colour schemes for carpets, wallpaper, bedding and other textiles and accessories to compliment these changes. She took into account our taste, while at the same time giving us the confidence to go for what were for us, more adventurous colour schemes and we have been amazed at the transformation achieved with so little effort. Apart from our own pleasure in the changes to the decor, the exercise has been extremely successful. Within two days of our estate agent, putting photos of the interior of the house on their website, we had our first viewing, which produced an offer and sale. There is obviously no guarantee that the sale will go through, but if it does not, we have a feeling of confidence that there is a buyer out there for our house and that we are displaying the property to its maximum potential. We would recommend others to consult Ruth, whether they are considering selling their property, or already have it on the market. She can give tips on small rearrangements in presentation with existing decor and furniture, or, as in our case, advise on more extensive changes. Either way, you feel that you are presenting your property in the best possible light, giving it its best chance of sale.

”

Ruth Leckie Lane End, West Close, Shap, Cumbria CA10 3LU Telephone 07533291439 ruth@redesign-interiors.co.uk

www.redesign-interiors.co.uk

Edenfm Advertise on Eden FM from £10 email admin@edenfm.co.uk for more details

EdenLocal • 15

Turn the clock back, sit back and switch on to one of these great offers for reading lights from Seagraves and Dixon. Your local independent lighting specialist offering you a personal and friendly service Floor Lamp srp £88.80 Special Offer

£64.95

Table Lamp srp £90.80 Special Offer

£64.95

Table Lamp srp £63.80 Special Offer

£45.00

Floor Lamp srp £120 Special Offer

£89.95

Fittings, Lamps, Bulbs and shades available Don’t strain your eyes....or your wallet Call in for an illuminating experience Hours: Mon-Sat 9:00am-5:00pm; Sun Closed

24 Cornmarket, Penrith, Cumbria CA11 7HS. 01768 862126

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

16 â&#x20AC;˘ EdenLocal

The Kings Arms at Temple Sowerby

www.kingsarmstemplesowerby.co.uk The perfect venue for a private function, wedding, christening or just a relaxing meal.

Friday 11th november Lakeland Lamb Dishes

Friday 25th november traditional Pie evening

Christmas Day Lunch & Party Bookings now Being taken enquiries and bookings 017683 62944

10% off any meal taken in the restaurant valid until the end of 2011. Minimum spend of ÂŁ15.00 per person, not valid on bank holidays, voucher must be handed in to claim discount.

11 Little Dockray Penrith, Cumbria, CA11 7HL T: 01768 866 624 E: sandwellfurn@aol.com W: www.sandwellfurnitureonline.co.uk

# 3 !! 1)# .1) . * " !5 )1# 1* # ** *. ! * # 5 066/' &) $1)* !2 * $# (1 ! .5 # * )2 *$" $ . 1)# .1) 3 *1&&!5 . ! * * # 3 ) )$ * # . " # "1" $ ** " !5 2 )5. # !* $" * ) 5 $) 1* '

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Donâ&#x20AC;&#x2122;t about the weather, can order quality .! $ ) 5 #) . worry 1" ) %% + you ! & $# 6%+, furniture ,,,0 locally Sandwell of Penrith online and have it delivered to your door. " ! * # 3 !! 1)# $!' $" 333'* # 3 !! 1)# .1) ' $'1 EdenLocal

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal • 17

A new fashion of grocery shopping has hit Appleby’s town centre with the opening of Ruby’s Delicatessen.

‘Ruby’s’, as it is affectionately becoming known as, specialises in combining quality local and continental foods to create a unique shopping experience for ‘foodies’ across Eden and beyond. This new deli is the first of its kind for Appleby- where 3 varieties of Ewbank’s meat can be purchased- home cooked at Ormside’s Sweet Briar Restaurant and sliced to the customer’s preferences on the premises. If you’re a cheese lover, you’ll be pleased to discover a varied range of Appleby creamery cheeses which can be purchased by weight. No quantity is too little! At last, an outlet in Appleby for a selection of High Cup’s innovative fruit wines. Their spiced beetroot range will be ready and on the shelves by the end of October. Other local suppliers include; Silver & Green’s delicious range of olives and Antipasti, Saunder’s fantastic handmade chocolates, Farrer’s coffee & tea, Tirril Brewery ales, Bessie Beck pates and smoked fish, Fancy That cupcakes, Moody Baker Artisan bread and pasties and Ruby’s Relishes and chutneys. Ruby’s Deli is committed to stocking local produce and this, combined with a range of Continental products creates an inspiring and mouth-watering gastronomic experience. Ruby’s has a passion for good food and hopes to share this with its customers. Christmas hampers will be available to order from November and the deli will have an online shop soon so that both Cumbrian and Continental tastes can be delivered to your door.

Ruby’s Delicatessen

5a Bridge Street, Appleby-in-Westmorland, CA16 6QH TEL: 017683 51923

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

18 • EdenLocal

Your Local Independent Wine Merchant Right On Your Doorstep wine when you buy it? Well you can’t on line, but when you go to a restaurant, you always taste it. Would you buy it if you felt a person who knew a lot about wine recommended it? What a bonus that would be, if a professional selected your wine and then delivered it to your door and all you had to do was open the box, rack it and drink it.

Nico Chieze Wine Director at Sharrow Bay Hotel and Nigel Beaty Business Development Manager Wine House Of Penrith

It’s been a tremendous first year since the doors first opened at the Wine House Of Penrith and with many vintage years we hope to follow. The Wine House Of Penrith is fast becoming the place for fine, good quality wines at very reasonable prices that don’t sting the wallet or the palette. The planned strategy, is to build on a year, which has seen investment in stock, investment in staff and management training to gain qualifications in wine and thankfully, investment in funding to raise awareness of all the services available to you. The Wine House Of Penrith is building on its willingness to engage with its customers. It’s not just about buying wine, it’s that whole experience of coming into the shop, talking about wine, sharing experiences about tastes, which Nigel the Business Development Manager and Lesley Tuer the very experienced Shop Manager encourage everyone EdenLocal

to do. I discussed with Lesley and Nigel the aspirations they have to be the best, offering the best customer service means interaction, advice and sharing knowledge. There is probably a bit of tasting in there too! The whole selection process is a real social sale rather than bottles of wine into a shopping trolley, on to a conveyor belt, finishing with a bleep, bleep and a thank you. It isn’t really how you sell good wine. It might be for some but it isn’t best practice at the Wine House Of Penrith. Of course some people don’t like the social side, might be the online shopper, order it, get it delivered and drink it type of strategy. In the middle, there is the pop into the shop, make a selection and have it delivered to your door. At the other end of the scale, don’t order it, pay a subscription every month and it just turns up as a recommendation. Now there is a thought? How often do you taste

phone: 01768 899111 / 01768 862394

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Hold that thought! The Wine House Of Penrith has already and will continue to travel around various venues facilitating wine tasting. In addition to this, they will continue in their strategy to offer and co-ordinate training courses for people that want more than just a book on wine. Ultimately they want the best for you, so Nigel and his team are delighted to announce that Nico Chièze (Scotland and Northern England regional final winner of the Ruinart UK Sommelier of the Year in 2004 an 2006) has joined the team as a wine consultant. Nico will be advising on the wine selection and attend some of the increasing number of tasting events they hold both for organisations, charities and local businesses. Nico is the Wine Director at the world famous Sharrow Bay Hotel and his most recent recommendation is The Mud House range of wines from New Zealand, available of course at The Wine House Of Penrith. The range includes award winning Sauvignon Blanc from Marlborough, Chardonnay from South Island, Pinot Noir from Otago and Merlot from Hawkes Bay. Here is a small introducton from Nico for those who want to know more. In his own words “I am from the Loire Valley in France and of

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EdenLocal • 19

Well, it was great to catch up with Nico, but over the coming months, there will be more recommendations and opportunities to meet Nico and talk wine, which will all be facilitated by The Wine House Of Penrith your local choice for wine, beer and spirits. Share the experience - come in and talk wine, talk champagne, talk port and we’ll listen. Please don’t forget to support your local independent wine merchant, The Wine House Of Penrith can;

course I love my Sauvignon Blanc, but not only from Sancerre and Pouilly Fumé. For me the best alternative to these wines are of course the very popular Sauvignon Blanc from New Zealand and principally from Marlborough. Mud House is from this region and I have been recommending this Estate for a long time now and I have to say, it’s become one the best wines from New Zealand and it’s always a popular wine at Sharrow Bay. It is fantastic to know that The Wine House lists the full range of wine from the Estate.

• Deliver to your door • Provide competitively priced high quality wines,port, malt whiskies, champagne and much more. • Offer help and advice from WSET Intermediate or advanced qualified staff • Provide an online shopping service • Always offer case discounts and volume discounts • Provide a special ‘find a wine’ request service • Have great Christmas gifts and hampers, so call in or call us for a Christmas brochure, out soon.

Your local independent wine merchant

WINE, BEER, SPARKLING WINE, CHAMPAGNE AND MORE DELIVERED FREE - NEXT DAY! Just call 01768 862337 between 9 am and 10 pm everyday for advice, our latest offers and to place your order. Quality wines, sparking wines and champagnes to suit your budget

Nico’s recommendation for port is the Ramos Pinto Estate. He went on to say ‘Port is so important in England. I think it’s probably because that’s the perfect match with cheese and of course the so popular Blue Stilton. I like my Port as well with dessert, principally with chocolate which can be extremely difficult to match with wine.

Advice & guidance from our experienced team One stop shop for your drinks for weddings, parties and events – discounted prices, sale or return, free delivery and free glass hire Free delivery (Minimum order £50) Wine labelling service - personalise your wine Ice buckets, coolers & fridge available for hire Customer and Trade accounts Fun and informative Wine tastings to suit your group or company

Ramos Pinto is definitely one of the best Estates of the Douro Valley to produce Port, if not the best! We are very lucky to have an ambassador for this top port in Penrith. The Wine House of Penrith offers you different ports produced from Ramos Pinto including the Ruby, Late Bottled Vintage to Tawny and Vintage.

Discounted prices for case orders Constantly changing stock of wines and malt whiskies – often exclusive in the area Ideal for gifts - gift wrapping, specialist spirits, minatures & vouchers Find us at 22 Devonshire Street Penrith CA11 7SU (Next to the George Hotel) E-mail: winehousepenrith@aol.co.uk Website: www.thewinehouseofpenrith.co.uk Tel: 01768 862337

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

20 • EdenLocal

Starfruits & Vegetables

SUPPLIERS FRESH New Store OF opening Well, that was the idea FRUIT AND VEGETABLES

ORDER NOW OPEN 24 HOURS - WHOLESALE YOUR RETAIL NEW LOCAL STORE ALL CATERING ON&ONE FLOOR Early in 2011, I sat down with David Whipp and his family with my business consultant head on. We talked about the possibility of another shop in Eden or in the Lakes, we looked at different premises and ideas. We discussed distribution. There is was a plan A, a plan B and on the table a new shop opening that didn’t require much recruitment, a new lease, no extra rent, no increase in utility bills. It did involved, a rescheduling of resources, with the team and the family, it did mean some staff training and since its been tested the sales have start growing so we required a new van and driver.

Proprietor

David Whipp ry

Home delive

Welcome to the official opening of Starfruits online the virtual shop now open 1st November 2011, perhaps we could cut the ribbon on the new laptop?

Tel: 01768 890255 Mob: 07920 098 190

You can still walk into Starfruits in Angel Square, Penrith, you can still make a selection of goods and get it delivered to your door. You can still phone Starfruits on 01768 890255 and tell us what you want. Now another option, whatever the weather, maybe it is rubbish, wet rainy, icy and slippery or you just haven’t got the time, or it could be before 8am or after 5pm , just switch the computer and order online. 24 hour shopping and we are open 7 days a week Monday to Saturday 8 - 5 Sundays 10 - 4, Local business, delivering local products.

Do you need to know any more to get us delivering to your door?

www.starfruitsonline.co.uk

9 Angel Square, Penrith, Cumbria. CA11 7BT Tel: 01768 890255 Monday to Saturday 8am – 5pm Sundays 10am – 4pm

EdenLocal

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal • 21

Angel Cards & Gifts Catering for all occasions on two floors. We stock ‘wall to wall’, the largest range of party products, from paper plates to party poppers and helium balloons. Social stationary, invitations, thank-you cards, specialist cards, wrapping paper, gift bags. Special gifts for all occasions that help you celebrate a wedding, birth, christening, anniversary, or special birthdays. We have a wide range of calendars and diaries and a large selection of photo frames. The local Card and Gift shop that on two floors can offer you gifts galore and that little bit more. Come in and see for yourself. Let us help you celebrate that special day. Pick A Card, Not Just Any Card, A Special Card From Angel Cards And Gifts

We now have a fantastic range of christmas cards in stock! Boxes ,single and charity cards - the best choice! 15-16 Angel Lane, Town Centre, Penrith, CA11 7BP Open 9 am - 5.30 pm Monday to Saturday

Eden House of Bats

Eye of newt, wing of bat, tongue of toad and whiskers of cat. We only use the best seasonal and local ingredients.Trick or Treat?

We can recreate an object, a scene or theme so come in and talk to us about creating your dream. Special occasions, Seasonal celebration, Birthdays, Engagements, Weddings, Christenings, Retirements, Corporate or even a gift, traditional or innovative.

Eden House of Cakes Sandgate House Penrith CA11 7TJ Tel: 01768 899225 Email: info@edenhouseofcakes.com phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

22 • EdenLocal

Thank You

Business It’s not the only article about Eden Local this month, but that’s because there is a lot to celebrate. I do make a point of thanking businesses every month for considering Eden Local as an option to entrust part or all of their advertising/marketing budget in the publication. I do get feedback about the same businesses being involved over the past year and some say why? Well, if they weren’t involved, you wouldn’t be reading this now. If those businesses are saving money on advertising and generating more business through their relationship and marketing campaign with Eden Local then that is a recipe for success. Running a local magazine is about delivering a service at an affordable budget. Designing, printing and the Royal Mail distribution of the publication is quite a cost, but I do hope you think it’s worth it. It was in September 2010 I made a decision as to whether I should be a local editor working for a media group, co-ordinating a local Penrith magazine, or should I be an editor of my own magazine and be an independent business. It’s a decision that was made for me by local independent businesses. I had the idea and they were given the choice and the opportunity to do something different. They gave me their support and I have created for them business opportunities. My first real appreciation of support goes to Andy Jackson at what was then Reeds Printers now H & H Reeds of course. Andy was a sounding board and his business’ support has been very important. Dale Edmondson and the team at Eden Valley Windows, the first cover was theirs - many thanks to EVW for being behind this project from the beginning. Steve Graham, who I sometimes describe as a therapy coach, but he is the man at the Cumbria Mini Centre, who was the first to sign up and suggested I should try Eden Valley Windows. Good tip Steve! Almost on the same day, Nick and Shirley at Sandwell Furniture signed up and like the other businesses mentioned above, believed in me and the Eden project with a difference. The list isn’t going to be endless, but some others this time last year who came on board are Stuart at NBM Travel, David at Sam Scotts, Janis at Penrith Outdoor Pursuits. Thank you all for your support in this first year. EdenLocal

phone: 01768 899111 / 01768 862394

These businesses were there in the beginning and soon after, almost from the second edition, thank you to businesses like the new Stoneybeck Inn, Kathryn and Tom came on board. Maggie and Debbie at the Eden House of Cakes, Abu at Issue One Distributed to over 6,000 doors Indiagate, the Penrith Co-op, Burrowgate Home improv ement Specia liStS and the team at Bluefin Insurance all signed up. Johnny at Lakeland Logs, my first seasonal business, who is back in now for the winter, his second season. It wouldn’t be an Eden Local celebration if I didn’t mention, carrots, potatoes and leeks and the stories that I have put together with Neil Hodgson over the year with him and his family at Carleton Farm. My thanks also to UCC and QEGs for their editorial contribution.

EdenLocal •

tel: (01768) 866790 | www.edenv alleywindow info@edenlocal.co.uk s.co.uk

www.edenlocal.co.uk | more phone:details 07881 530085 on Eden page Local5

Following on from the Jump from 6,000 distribution to 15,000, my thanks to some good friends like John on the hill, Pam next door for her feedback, Arthur and Jean the other side, Paul and his family next door but one, all keen supporters. More recently, the last six months, my thanks to Starfruits, Jacksons Family Butchers, Ullswater Road Garage, Cocklakes Farm Shop and Tea Room, Carleton Driving School, Cumbria Law Solicitors, Sportscraft, Hunter Hall School, Eden Estate Agents, Clare and the team at the World Cup Sheep Dog Trials and last but not least, Ewen at Love Solar. Just two more thanks, Chris my designer and 3 am in the morning soul mate when it’s been a late one, serving the needs of those that like white rabbits pulled out of hats! You’ve heard it before and I’ll never get bored of saying this, to my wife, my best friend and co-editor Charlotte, a very special thank you. Happy Birthday Eden Local!

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‘ You Eat with Your Eyes F irst’

EdenLocal • 23

Peter Sidwell

It was a few months back that I said I would catch up with Peter Sidwell, Lakes on a Plate (TV Chef) and cookery book author of the Simple Good Books range. Busy people in a busy world is one way of describing it, but I have to take full responsibility for the delay. Following on from the release of his latest book, Simple Bread, Peter has also set up a food media centre just outside Keswick, where he now offers, to a growing client base, a full media service. This includes professional food photography and styling, props, brand development, web and app design, flash media logo animation, full HD video recipes and product videos for web/social networking and in store broadcast. All editing is done on site, so the client can be involved in the final edit if desired. Peter and his team also have external locations on site for outdoor filming. They shoot food and product images for promo campaigns, posters and marketing material.

for international broadcast and more books are in the pipeline. Since his decision to move off the High Street and out of his restaurant, Peter has been dropping into various locations to cook. In fact, on 9th and 10th November, he will be in Penrith, putting the local produce through its paces in The Eden Valley Kitchens showroom. More details are on page 18 and 19. With the move off the High Street and more filming and photography, I asked him simply, why?

‘I have personally seen the benefit of using professional imagery in my business. The High Street is a tough place to run a business and a professional image can really help. As an apprentice chef, I was always told you eat with your eyes first and it is very very true’. I think it’s safe to say that we will A busy man, Peter is also currently filming a pilot programme be seeing more of Peter’s food. I just want to get to eat Local it! phone: 01768 899111 / 01768 862394 mobile: 07881 530085 www.edenlocal.co.uk info@edenlocal.co.uk Eden

24 • EdenLocal

P rice

B uild

Eden Esta

Warcop Mill | Warcop

£180,000

Chestnut Close | Culgaith

£225,000

Sockbridge Drive | Sockbridge

£320,000

Westoe & Cottage | Skelton

£205,000

Detached three bedroom family home, walking distance of the primary school, village hall & pub. Stunning views at the rear to the Pennine range. Penrith 01768 869000 www.edenestateagents.co.uk

new

New 2 bedroom energy efficient home, reversed accomm, hall, kitchen, dining area, sitting room, one ensuite bedroom, bathroom, garden, parking. Kirby 017683 72855 www.edenestateagents.co.uk

Lamb Lea | Lazonby

£250,000

Detached 2 bedroom bungalow, private corner plot, lovely mature gardens, with beck at rear; kitchen, living room, conservatory, garage, parking. Penrith 01768 869000 www.edenestateagents.co.uk

Reduced

Price

Detached 2 bedroom bungalow with easily managed gardens; large through sitting & dining, kitchen, utility area, bathroom, garage, parking Penrith 01768 869000 www.edenestateagents.co.uk

Lowther Street | Penrith

Substantial 4 bedroom town house, with flexible space over 4 floors. Fabulous kitchen, 3 receptions, master ensuite, bathroom, garden. Penrith 01768 869000 www.edenestateagents.co.uk

£450,000

3 bedroom detached, dining kitchen, living room, conservatory; plus adjacent 1 bedroom cottage, garage, gardens. Penrith 01768 869000 www.edenestateagents.co.uk

for the full picture visit our stunning website

www.edenestateagents.co.uk

EdenLocal • 25

ate Agents

Get ahead and keep ahead Presentation, presentation, presentation. What does it mean? It means making the most of your property when you sell.

Powleys Garth | Langwathby

£220,000

Beautifully presented village home in small cul-de-sac, 3 bedrooms (1 ensuite), bathroom, kitchen, dinng room, lounge, conservatory, rear garden, garage Penrith 01768 869000 www.edenestateagents.co.uk

Property selling is competitive, especially in the current market, with buyers having many homes to choose from. We know that making our clients’ properties stand out attracts buyers and supports the asking price. It’s the most important thing. It’s about visual impact.

We advise on preparing your home for photography, produce professional photography, take external images only in the right weather conditions and take a full portfolio of images, making more than one visit if required. We have high impact office displays, a website that give a great impression and the best individual brochures.

Lamb Lea | Lazonby

Detached 3 bedroom bungalow, enclosed rear garden, large sitting room, kitchen, open plan dining, master ensuite, bathroom; garage + workshop area, parking. Penrith 01768 869000 www.edenestateagents.co.uk

£295,000

It’s the only way to the right result. If you’d like to hear more, call 01768 869000 for further information.

The Lodge | Newbiggin

£550,000

Bleach Mill | Eamont Bridge

Fine detached, about 1 acre, integral garage, barn; dining kitchen, utility, 3 receptions, study, 4 bedrooms, bathroom, ensuite. Lovely gardens. Penrith 01768 869000 www.edenestateagents.co.uk

£750,000

Detached 6 bedroom residence ( or home with 3 bed annexe), about 3 acres private grounds, river frontage; outbuildings, garaging, stores, grazing. Penrith 01768 869000 www.edenestateagents.co.uk

Presentation, presentation, presentation

26 • EdenLocal

One year in business, one year on in the community Many times I have mentioned in opening editorials that it’s been a hard month. This month has been no exception! The Eden Local business has been built on businesses, that probably also, like me have hard months, which are most months! I have run my own business for a while. It started trading in 1994, became a limited company in 1998 and it’s still there now. The company, which is now Eden Local Ltd, was first formed in 2007. It is a small family run business, and much of its resources have consisted of just me and my wife, who without her support, I could not achieve what I have. On page 22, I have mentioned companies supporting Eden Local and some reasons I feel why they have been supportive. The strength in the business that is Eden Local, one year on, is in the network that it has started to create and it will go on to develop. Eden Local is the alternative to the ‘take the money print and advert’ approach. No-one in that network isn’t busy, but for a small business that wants to grow, there are many challenges and too busy isn’t always good! Many days it’s a swim up stream and many weeks for some sees hem working 7 days a week until they get established. You put many hours in and you don’t take any time out. It is your livelihood and you can’t go sick. I work with many clients who don’t get to have holidays. To establish Eden Local, it’s not just been about advertising. It’s about discussing with businesses, that contact me, what they want to advertise and how I can serve them best and deliver what they need. Being a business consultant since 1994 has helped me achieve this. I believe that if a business advertises, it’s making an investment in their future. When businesses come to you, they are handing you a part of their future, putting it in your hands. It has to be right, it can’t be done over the phone. It’s not about, ‘can you do me an ad?’ Many do just that, without any idea about what they are actually advertising. U.S.P has been a buzz word for many years in marketing and sales. It means unique selling point. One of my USP’s is simple, I’ll talk to people, have EdenLocal

phone: 01768 899111 / 01768 862394

crack, if they want to advertise, I need to calculate how that investment can be returned. This is what I call a strategy and if someone says they want to advertise, I say why? I then ask what they may have done previously and ask, how will they measure their investment in advertising and what do they want to get back and by when? Have you placed advertising recently? Has this all been covered? Have you been talked at and invited to a seminar? Did they come to you or did you go to them? Are they going to give you a quality one to one focused meeting on a regular basis at no extra cost? Have they run a business, held a position of authority, which gives them the knowledge and experience to advise you on your marketing and advertising? Would you consider taking time out with a small business that would save you money, work for you like the marketing team you cannot afford? I make it an important part of my business to visit new and existing customers. I don’t go to sell advertising, I go to meet them and talk about their business and listen. If I don’t understand their business, how can I possibly advertise it? So I suppose, to conclude this minefield of thought, I would like to think that Eden Local doesn’t do advertising but that it does do business support and promotion. It also helps evaluate your business in order to get an understanding of how to assist you with the development of your business and raise awareness of your business through advertising and marketing. Eden Local offers you a choice and if I can spare the time, which basically doesn’t have to be 9 – 5 Monday to Friday and you can spare the time, we can do business. Eden Local is local and it is about working with your local business, understanding your business needs and supporting your business the best way it can. Eden Local can offer your business the best, low cost affordable campaign that no other business can offer you in the Eden Valley. So when you do see the price list, you’ll see no small print and what I can say is all of the above is included. Putting a price to this means Eden Local cannot be beaten on price. Editor/Director Eden Local Ltd

mobile: 07881 530085

www.edenlocal.co.uk

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EdenLocal • 27

Starting a business?

A quick guide to getting in pole position climate securing bank finance is not easy but it can be done, and there are other sources of finance available. If you don’t have your own cash then consider whether you can raise funds from e.g. re-mortgaging your property or selling surplus assets. You could consider approaching friends and family. Keep an eye out for grants that may be available in your area or business sector. All options should be explored.

Starting a business in a recession isn’t against natural logic, because let’s face it, where’s the downside? The economy is only going to go one way - and so should your business. Ok - of course this is said slightly tongue-in-cheek as I do have a few words of caution - the speed of recovery out of this recession will be quite different to previous ones because this is credit driven, and without adequate credit facilities there won’t be much growth (but hey - that’s just my opinion). In this short article I take a look at some of the practical aspects of starting your own business. So how do you get started? Well, you should have a good business idea, a sound business plan, capital and of course a good accountant! If your business idea is to have merit it’s essential to do your homework. You need to identify your prospective market, check out the competition, identify suitable premises, work out the costs to set up - to name just a few issues that you will need to sort out. Use a simple checklist to work through – this should be part of your planning process (remember the famous phrase, “he who fails to plan is planning to fail”). Your business plan will focus on the key areas and may well highlight potential areas of weakness that need to be addressed; if done properly the plan will also identify the amount of capital required. It is a fact that too many businesses start life with insufficient cash and ultimately risk their very survival.

If your plan requires capital from a bank, expect to put your hand in your own pocket - the bank will expect you to be prepared to risk your own capital; after all if you don’t believe in your business then who will? The bank is very likely to require some form of security to support its lending (e.g. property) so make sure you have free assets capable of being “charged” to the bank. The business plan should clearly identify the amount of capital required and the amount needed to maintain the business whilst it becomes established. Cash is the life blood of a business. Make the investment in your accountant from day one. The benefits are much more than financial and a good commercial accountant will get you off to a better start than you would otherwise, helping your business to be more successful more quickly, generating bigger profits and with the right tax strategies pay a reduced amount of tax. You and your accountant should determine what will be best structure i.e. sole trader, partnership, limited liability partnership or limited company. The right structure for your business is important so get it right from the start.

elc

So far so good!, but starting and running your own business involves much more than this, and whilst it will involve a lot of hard work, there should always be time for a bit of fun and enjoyment both within and outside of your business – if you really don’t enjoy it then go and do something different.

ycnatnuoc

And finally, here’s a very rough rule of thumb, if your business survives the first 2-3 years, then there is more than a sporting chance it will succeed long term. So “good luck” and if you want a free initial chat about your great business idea to see how we can get it off the ground – give me a call on 01768 58 00 58 or email me, (Jonny Miller) at hello@fullcircleaccountancy.co.uk .

So you’ve got a great business idea and your business plan is prepared – now for the cash. In the current phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

28 โ ข EdenLocal

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t n o r f n i r a c e h t And

As a new concept, working with Alan Walton and the team at Jim Walton, your local Toyota stockist, we will be looking at different types of Toyota over the coming months and raising awareness of the models, stock and versatility. I’ll be researching several websites, looking in manuals and talking to people about their driving experiences. Being this time of year, where the clocks go back and we prepare for whatever weather will be thrown at us this winter, our first feature is about the Rav4 . What do I know about Rav4’s? During my summer holidays, whilst abroad, I drove my brother-in-laws manual Rav4 06 plate about 1,000 miles from the south of Greece to the north and back, in a roundabout way. Whilst I was away, I had a call from Alan Walton enquiring about Eden Local, spooky! Well, back from my holiday and what feels like years ago, I was back driving my Honda CRV Auto 06 plate and a point to be made, which Alan was okay with, is that when you seek any feedback about a Rav4, like a parallel shadow, you will see Honda CRV comparisons and it’s the same when you check out the Honda CRV, it tends to be compared with the Rav4. Both cars appeal and it’s close, but which is the car in front? Our focus for this overview is on the 2008/2009 model of the Rav4. The most popular models are always in stock at Jim Walton and the two I discussed with Alan Walton were the D-4D 140 Diesel 6 M/T and the 2.0 litre VVT-i Petrol. We also discussed that the 2.2 Diesel is a common choice for towing and caravanning, with capability of towing up to 2 tonnes. In our conversation about these cars, what I noted and from my research of the words ‘as standard’, where other cars have the word ‘extra’s’ make this car a very value for money and affordable car. With regards to the vehicle spec, the Diesel fuel consumption, combined driving is 42.8 mpg, but some customers have claimed up to 47 mpg. The sporty VVT-i Petrol Direct Injection is 32.8 mpg and a very economical 31.4 mpg with the Automatic. The Rav4 is highly sophisticated when it comes to safety. phone: 01768 899111 / 01768 862394

EdenLocal • 29

With ABS (anti lock braking) the norm on most cars these days, the Rav4 also has a few other devices like EBD (electronic brake force distribution), which is there to optimise the braking force between the front and rear and BA (brake assist) to detect emergency braking and base on the pressure applied to the pedal. It assists with adding additional pressure. Today’s Rav4 has integrated active 4WD. The 09/10 model has the equivalent, which at the time was called Intelligent 4WD Drive System. What does all this mean? In short, safe driving. The long answer, for fuel efficiency, the car will generally run in 2 wheel drive, driven from the front, but the ratio tends to be 70% front and 30% rear. In 4 WD, it’s equally distributed with 25% on each wheel. For driving in all weathers, the facts are here in black and white, but there are many more safety features. Some others I picked up, were VSC (vehicle stability control) a type of anti skid device that reduces slippage on corners and helps maintain grip. There’s HAC (Hill-start assist) which helps hill starts and helps prevent the car rolling back. I also came across DAC, (down Hill Assist Control) which on the automatic, on a steep descent, automatically controls the braking and releasing of each wheel. Many cars have some of these features, but rarely do you see a car so reasonably priced, which has them all and they are not extras, they are just the norm. On this occasion, for this time of year, I believe the Rav4 will be the car in front.

Jim Walton (Penrith) Limited

Cowper Road, Gilwilly Industrial Estate Penrith, Cumbria CA11 9BN

Tel: 01768 864555 Fax 01768 867280

Parts Direct 01768 865428 Fax 01768 892979 im@jimwalton.toyota.co.uk Showroom open Monday to Saturday 8.30am - 5.30pm

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EdenLocal

30 • EdenLocal

The Green Dream

Why did you want to install photovoltaic panels anyway? We had three reasons. We wanted a good investment in these times of very low interest rates on savings, we wanted to do our bit for cutting down atmospheric pollution, and we wanted to cut our electricity bills.

Have you got a good investment?

It was May 2011 when Eden Local first started following the progress of Love Solar. Six months on, we have presented how solar energy works. We have looked at the components, explained the jargon and we have covered the installation of solar energy. In September, we dispelled the myths that surround Solar PV and in October we looked at a commercial case study of the system at Ullswater Road Garage, Penrith. Looking around Eden it’s clear that many more solar panels are being installed now than was the case a year ago. Many more residents are considering whether it’s worth them taking the plunge. There are serious issues to be decided centred around the cost, the return on the money invested and the look of the new equipment. This month, we are focusing on a domestic case study of a Love Solar installation and we presented some straightforward questions to Andrew Bell of Beacon Edge, to get his views and feedback on PV Solar and the installation by Love Solar.

Are you pleased with the solar panels? Very. We wanted an effective and efficient solar array that looked pleasing and did a good job. Love Solar gave us just that. EdenLocal

phone: 01768 899111 / 01768 862394

Yes, we think the investment is excellent. In the first six weeks since the solar array came ‘on stream’, we have seen an 11.7 % per annum return on our investment. That’s very good even for a long-term investment, and it’s pretty safe too. If every day was as sunny as those we had at the end of September, we’d have had a 22% per annum return! That’s never going to happen though, and we didn’t expect it would. September is probably a fair average month to base a forward calculation on, since the days aren’t either very long or very short. Mind you, these last six weeks haven’t been as dry and clear as most years here in Penrith, it seems, so this rate is probably a tad on the low side if anything.

Why is the investment so good? It’s down to the feed-in tariff – the set rate the electricity companies have to pay for every unit you generate. It’s guaranteed for twenty-five years to come, so we expect to continue with that return for a long time yet.

Do you feel smug that you’re generating green energy? Couldn’t have put it better myself! As things stand, we expect to generate as much electricity from our panels per year as we use, so overall our household isn’t contributing to atmospheric carbon dioxide any more,

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EdenLocal • 31

at least from gross electricity use. That is important to us.

you pay for the ‘top-up’ electricity at dear rates, and that’s a definite disadvantage.

So you’ll never have to pay another electricity bill?

What could you do about irregular production?

Sadly, that’s not the case. Of course, solar panels only generate electricity during the day. They don’t need it to be sunny, but it has to be daylight at least. This limitation means we have to buy electricity for use at night, and during the day to top up what the roof gives us when we put on high-wattage appliances like the kettle.

Not a lot at present. The best solution for a small householder-generator like we are would be if the electricity meter could be run backwards, so that each unit you produce and didn’t use yourself would wipe a unit off your bill. But they’re spotted that already, so that isn’t likely to become the case any time soon!

Was the work carried out satisfactorily?

Next best would be to use the electricity to do a task in fits and starts, such as heat up water, but frankly that’s a poor use of high-quality energy and you’d do better to install specific, non-PV panels if you wanted that. What we need is a device that can sense when more than a kilowatt is being fed back into the grid, and automatically switch on a room heater or the washing machine. That doesn’t seem like rocket science to me, but apparently one isn’t, as yet, available. There’s a niche for someone there!

We can’t fault Love Solar. We wanted to use a local firm to install our panels, and since our house is very prominent on the side of the Beacon we wanted a good-looking array. We thought Love Solar were the only contenders who took on board all of our issues and they were very competitive too. They did the job quickly and cleanly, and they’re a nice bunch of lads as well!

You paint such a rosy picture - are there any drawbacks?

Would you recommend solar panels?

Yes, of course. I’ve mentioned the limits to power generation, but it’s also true to say that power production on a dull day is not good. On a wet day our roof is only producing about one-fifteenth of its maximum output, barely enough to run the fridge and freezer.

Yes. They’d always be a good investment. You could probably even borrow the money to pay for them and make a small return. Think of the change to energy policy we’d see if every household produced as much electricity as it used, like ours does.

The biggest drawback is the irregular production. On a bright day with fluffy white clouds scudding by, the output from our array can vary from over three kilowatts to under one in minutes. If you’re relying on that output to, say, heat the house, the upshot is that

What we really should do is buy a set for our children as a wedding present. They’d get the most use out of them for a long time, and would really benefit. Fortunately, my kids are married! Thank you

Tel: 01768 899 722 www.love-solar.co.uk

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

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EdenLocal

32 â&#x20AC;˘ EdenLocal

First Driving Lesson FREE! Make sure your driving gets the best possible start with - CARLETON DRIVING SCHOOL To arrange a free lesson call or text Bert on

07715 177611 or 01768 864034

www.carletondrivingschool.co.uk Bert is a Grade 6 Instructor and is in the top 7% of Driving Instructors Nationally EdenLocal

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EdenLocal • 33

Haystacks Peaks and Pathways by Nick Wells

Haystacks is situated at the southeastern end of the Buttermere valley. Although only 1,958 feet, it has become one of the most popular fells in the area, partly due to Alfred Wainwright writings, (and also his final resting place). Looking at it from a distance, there are a series of stacks arching across it’s back, hence the name Haystacks.

Setting off from the car park at Gaitsgarth Farm at the foot of Fleetwith Pike, we made our way to Peggy’s Bridge and started our ascent of Buttermere Fell. Already the views being offered were spectacular, as Crummock Water comes into sight further down the valley, and we reached Scarth Gap Pass, then Pillar came into view across Ennerdale valley. Here the ascent of Haystacks really starts, as the pathway leads us round its side to steeper walking and scrambling up toward the summit. At the top lies a small unnamed Tarn offering views of Pillar, Great Gable, Fleetwith Pike and down Buttermere valley. After a short break we headed off toward Innominate Tarn, where Wainwright’s ashes were scattered by his wife Betty. Not a bad place

to end up. All the tarns were frozen solid, and with the crags sticking up around them, made it feel like I was in a totally different world, quite incredible. Wainwright was right, there is a surprise around every corner. I made my way along the path, passing a series of small tarns, until I reached a trail between Haystacks and Fleetwith Pike, leading back down to Buttermere. This walk is four and a half miles long, and took me three hours in all. I would grade it as easy, and is one my top five walks so far. If anyone would like to suggest a walk, please email me at sandwellfurn@aol.com

Winter and Christmas gift ideas Weez Sledge £17.99 Bright Fun Colours (Apple Green, Orange, Raspberry)

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37 Middlegate, Penrith, CA11 7PT Tel: 01768 891383 Mon-Thurs 9.30-5.30 Fri-Sat 9.00-5.30 Shop online at www.penrithoutdoorpursuits.com phone: 01768 899111 / 01768 862394

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EdenLocal

34 • EdenLocal

Pumpkin Bread

Autumn is the season for pumpkins, but you can always substitute with roasted butternut squash at other times of the year. Tasty and crunchy, this bread is great torn into chunks and served with a hearty soup.

Ingredients 100g (31⁄2oz) pumpkin 1 tsp olive oil, plus a little extra for roasting 300ml (1⁄2 pint) water 1 tsp fast-action/easy-blend yeast 1 tsp granulated sugar 500g (1lb) strong white bread flour 1 tsp salt 1⁄4 tsp ground white pepper 50g (2oz) good local blue cheese 50g (2oz) toasted walnuts Salt and freshly ground black pepper

by Peter Sidwell

Entertaining 68 Here’s how... Preheat the oven to 200°C (400°F), gas mark 6. First, roast the pumpkin. Cut it into quarters or eighths, season with salt and pepper and rub a little olive oil into the pumpkin flesh. Place it on a baking tray and roast in the preheated oven for 30 minutes or until the flesh is tender. When it is cool enough to handle, peel or cut the skin away and mash the sweet orange flesh with a fork or blend in a food processor until smooth. To bake in a breadmaker Place all the remaining ingredients, except the toasted walnuts, with the mashed pumpkin into the bread pan by following your manufacturers’ instructions regarding the order of liquid/dry ingredients. Place the walnuts in the nut/raisin dispenser (if available) and set your machine to the basic/normal raisin setting, large loaf, medium crust. If you do not have a nut/raisin dispenser, when the machine indicates (with a beeping sound), add the toasted walnuts and close the lid. To bake by hand Place the water, yeast, sugar, 1 teaspoon oil and pumpkin purée into a large mixing bowl. Add the flour, salt, white pepper, blue cheese and walnuts. Using your hands, mix together until it forms a dough and comes away from the bowl – it should take about 3–4 minutes. Transfer the dough onto a lightly floured work surface and knead (see basic instructions on page 27) for about 5–10 minutes. Return the dough back to the bowl, cover with cling film and leave in a warm place for 30–40 minutes to double in size. Scoop the bread back out and give it a simple knead for 1 minute. Transfer the dough to a 1kg (2lb) non-stick loaf tin and leave it somewhere warm to prove for 30–40 minutes or until it has almost doubled in size. Meanwhile, preheat the oven to 200°C (400°F), gas mark 6.

EdenLocal

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Bake the loaf in the preheated oven for 40 minutes until it is golden on top. To check if it is cooked, carefully slide the loaf out of the tin and tap the underneath. If it sounds hollow it is cooked, if not, return it to the oven for another 10 minutes.

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EdenLocal • 35

A Taste to take home today, from Jackson’s Family Butchers

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It’s a busy time at the Jackson’s family Butchers. I caught up with Frank a few times this month and each time, he was cooking. As an established family business, the history of the family was covered a few months ago. The business has more than one shop front. In discussing the plans for November, December and beyond into 2012, Frank Jackson was filling in, cooking breakfasts at the Red Rooster, Ullswater Road garage site, which is another part of the business for Frank and the family. At the Red Rooster, you don’t only get to taste the meat products served at breakfast and lunch, but a large chilled cabinet also has a range of fresh sausages, bacon, gammon, with a range of meat. The third element of the business is Cumbria Catering. Throughout the year, the mobile catering team can set up at most locations, either using existing facilities or their own. At the end of September, I caught up with the catering team when they were preparing a barbeque banquet for 160 guests at a local venue. Cumbria Catering is also well established with traditional roasting the old way on a spit with coals, not gas. Attention to flavour starts with the quality of the meat. It has to be cooked the right way to create the traditional taste. To book Cumbria Catering for an event, please call 01768 863884 or 07581 480309.

pride in search of that taste. Pork, caramelised apple, sage and onion being the latest tester for your taste buds. To put the final touches to this article, I was once again in the kitchen with Frank, this time at the Penrith Rugby Club. It was breakfast, early morning for over 50 appetites, before being back in there later that morning, organising the sponsors launch for match day. He asked me to remind you all that the Orchard Fed Pork is available to order. This will be available to try at the Eden Valley Windows and Eden Local opening evening (details p 12- 13). If you fancy a different steak, he suggests you try a pork ribeye. Arriving at the end of October or early November, specially selected for Jackson’s family butchers, there’ll be Belted Galloway Beef from Malcolm Robinson at Skygarth and Shorthorn Beef from Charles Lowther, the Lowther Estate farm. And finally, a big thank you to all those new and existing customers who are now on the Loyalty and Reward scheme. You can still join so pick up a leaflet from the shop or the Red Rooster.

This month, Frank introduced a new sausage. As a past national award winner for his sausage, he has always taken phone: 01768 899111 / 01768 862394

mobile: 07881 530085

Jackson’s Family Butchers 23 Great Dockray Penrith, Cumbria CA11 7DE 01768 868689 www.edenlocal.co.uk

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EdenLocal

Conditions apply 08/09/2011 08:49:48

36 • EdenLocal

2011 Event Piece “Look Out Post” £195 (Limited Edition of 250)

You are invited to our 14th Annual Border Fine Arts Christmas Event Thursday 10th November 2011 5pm - 9pm at Penrith Rugby Club Winters Park, Penrith, Cumbria CA11 8RG

Where you can see and buy a full range of figurines and pictures. Many at discounted prices. Many many special offers and sale items on the night. Free parking

Special Guest: Ray Ayres Border Fine Arts Master Sculptor

For more information please call

01768 865783 EdenLocal

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EdenLocal • 37

Up close and personal at Highgate Mon-Fri 9 a.m. - 5.30 p.m. Saturday 9 a.m. - 5.30 p.m.

The importance of thinking about what you are buying, who you are buying it from and where did it come from, are simple questions that can be answered about this product. Highgate Turkeys are sold the other side of the wall in the Cocklakes Farm Shop. We are not talking miles, we are talking metres to the counter and for you, it’s just a short drive. In future weeks, Highgate Turkeys will probably be the seasonal biggest Cumbrian exporter with Turkeys heading north and south, as well as half a mile down the road or the 10 minute trip to Penrith and other places across Cumbria. One would hope that most people will take full advantage of buying locally when it comes to turkey. It’s something that I don’t think we realise just how lucky we are to have on our doorstep. It’s on your doorstep, locally produced food. It’s not just about buying British (Norfolk is a long way a way) it’s about buying Cumbrian. Taste it, enjoy it, it’s top of the market local food and you’ll be helping the local economy with your purchase.

25 years ago. He took some time out to show me these fine specimens, B.U.T 10 Stags, which to you and me are White Turkeys. This type of turkey is generally larger, with wider breasts and short, stubby legs. They are considered more flighty than their Bronze cousins. Some people prefer White Turkeys due to their clean looking appearance. How do you know if its White or Bronze apart from the label? It’s normally a bit naked when we see it! To conclude this visit to Cocklakes this month, once again there was something new coming out of the kitchen at Cocklakes. This month it is the launch of Cocklakes freshly made ready meals, made with local products where possible. From the chilled counter and available from the freezer, it’s produced in the Cocklakes kitchen and there for you to take home, the taste of Cocklakes.

When this article is front of you, I’ll be working on those important Christmas visits to Cocklakes, hampers, cooked meats, cheeses, game pies and a lot of real food that hasn’t been messed about with. Back in the summer, I looked in on these boys, called stags (pictured above), I didn’t know that, this being the correct term for the male gender. Anyway, talk about ugly duckling to a swan! They are 24 weeks old now, they’re looking a lot different to how they looked then and the noise they made was unbelievable! Many of you know Cocklakes as Highgate Turkeys, Peter Smith, the owner and founder of the business, which started

You can Fish it, try it, bake it and buy it at Cocklakes Sunday 10 a.m. - 4 p.m. Troutbeck, Penrith, Cumbria, CA11 0SG. 01768 487 060

Think Cumbrian, think Christmas, think Cocklakes Christmas Hamper phone: 01768 899111 / 01768 862394

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EdenLocal

38 • EdenLocal

Carleton Harvest

Waiting for the rain to stop was how it began and with a breeze and a bit of sunshine we were off. Earlier in the season, I was out with Neil Hodgson planting. It was now time to take in the barley. The exact origin of barley is debatable, possibly originating in Egypt, Ethiopia, the Near East or Tibet. However, we are fairly certain that barley was among the earliest cultivated grains, around the same time as domestication of wheat. Barley is grown for many purposes, but the majority of all barley is used for animal feed, human consumption, or malting. High protein barleys are generally valued for food and feeding, and starchy barley for malting. Barley comes in a number of varieties and there are many ways to classify barley. EdenLocal

The simple way to classify barley is to count whether there are two, four or six rows of grains on the head. The two-row barley produces 25-30 grains, four-row barley is actually a loose six-row barley so many sources only differentiate between two and six-row varieties. Six-row barley can produce 25-60 grains. Wild barley is generally two-row. At Carleton Farm it grows two row. The barley is used for livestock feed and is collected and goes off for processing. Barley is a good source of protein. It can be rolled, ground, flaked or pelleted. There are also by products from malting and brewing, which are also used in feed production. Barley is also used for pasture, greenfeed, hay, roughage and bedding. At Carleton, all the hay is retained for bedding. To complete the year of ploughing,

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

preparing and harvesting, we have just a few more remaining before we have gone full circle in the farming year at Carleton Farm. At the time of writing this article, the barley made it in but the problem now facing Neil is getting the potatoes out of the ground and to store. The clock is ticking on this one and with a long range weather forecast turning cold with possible frost, it’s going to be very tight. Meanwhile, I’ll be hoping for two clear days and a breeze to dry things out, then hopefully I’ll get the call. On the bright side, the parsnips are now coming in and the leeks have made a bit of a recovery after the rabbits got a taste for them. In the shop at Carleton, the baskets are in place and work has started on Christmas hampers.

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EdenLocal • 39

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EdenLocal

40 • EdenLocal

Am I a 1 in 10

The devil in my pen As we draw close to the end of 2011 with only the Christmas edition of Eden Local to be issued before we enter the new year. As part of its strategy in supporting the community and not just being an advertiser our focus, which will be a longer term strategy is to help raise aware of Dyslexia. We have already started the process with BDA ,the British Dyslexia Association the ultimate aim of Eden Local in the next three years is to set up a Support Centre in Penrith that will serve Eden. Eden Valley Dyslexia Association is the idea an the ground to cover will involve like addressing any disability money, support, training, professional and qualified personnel. You notice the odd typo, have you ever made a mistake the odd silly mistake or do you make the same mistakes all the time have writing black spots. Have you ever dialed a number 3, 4 or 5 times because you keep dialing it wrong. I attended some information workshops about 3 years ago to find out more about Dyslexia. Scary was one thought, shocked was another, deeply sadden was another in that as an 80% inherited disability whilst its not life threatening it is all about how you cope with life. Knowing about it is what a campaign will achieve, improving the life of a dyslexic person Are there any funds? Are campaign is to find out. Is there any help? Our campaign is to find out. Like many disabilities it cannot be seen, but there are signs. Short-term memory and attention spans might be one. Its not a tick box exercise, everyone is different, everyone with Dyslexia is different,

some cases minor, some major the importance of the Eden Local campaign is to get answers. Now here is a thought, I writing all about dyslexia and one of the hardest challenges is to read. Even the colour of the paper that writing is on will make a difference to someone with dyslexia. Reading on the right colour makes a difference. Its a simple eye test to determine the best colour for reading or learning to read. This not going to be like the Eden Local campaign for Eden FM, but the radio will play a pivitol part in raising the awareness of the campaign. The ability to be able to listen to instructions will be a feature in raising awareness. In 2012 we aim to have Eden Local also available as an audio file to down load. At least 10 % of the population has known dyslexia tendencies but as people aren’t tested no one actually does know. Chances are you may know someone. 2012 is about questions then we start a strategy. Meanwhile fund raising will commence at Eden Local and Eden FM immediately. From my awareness course that I attended I came across a case study of a boy age thirteen. He was asked to describe dyslexia. The boy describes it as the devil in his pen, he knows what he wants to say, what he wants to write but his pen won’t let him. For some using a computer its the devil in their finger tips, special computers do exist. We have a lot of questions to ask and a lot of answers to get.

The British Dyslexia Association is the voice for 10% of the population that experience dyslexia. West Cumbria and South Cumbria both have Dyslexia Associations. Help us make the campaign for Eden Valley Dyslexia Association work. Would you like to help? Drop us a line help@evda.co.uk EdenLocal

phone: 01768 899111 / 01768 862394

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EdenLocal • 41

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• Developing wider achievements & raising aspirations • Wraparound care 8.15 – 5.30 daily • Small, family-style school with warm & friendly staff • NEW – Nutkins Nursery operates year round from age 3

Nutkins Nursery Come and see for yourself and understand more about the REAL Hunter Hall

OPEN DAY – FRIDAY 4 NOVEMBER Includes complimentary tickets to BBQ and fireworks in the evening

Hunter Hall School, Frenchfield, Penrith, Cumbria CA11 8UA | Tel: 01768 891291| Email: office@hunterhall.cumbria.sch.uk | www.hunterhall.co.uk phone: 01768 899111 / 01768 862394

mobile: 07881 530085

www.edenlocal.co.uk

info@edenlocal.co.uk

EdenLocal

42 • EdenLocal

Evening Activity Programme for 14-25 Year Olds · Fitness Sessions · Climbing · Zumba · Gymnastics Course

Starting on

Duration

Ages

Gym & Fitness

Monday 31 October

6 weeks

16-25 Ages

Climbing

Friday 4 November

6 weeks

Zumba

Tuesday 8 November Friday 4 November Monday 7 November

Climbing Gymnastics

Price £6 for 6 weeks

17:15 – 18:00

14-25

£6 for 6 weeks

20:00 – 21:30

6 weeks

16-25

17:40 – 18:40

6 weeks 6 weeks

14-25 14-18

£6 for 6 weeks £6 for 6 £6 for 6 weeks weeks

Zumba Tuesday 8 November 6 weeks Sportivate is a £32 million pound lottery programme that gives 14-25 year olds access to six week courses in a range of Monday sports. Eden District Council Gymnastics 7 November 6 weeks has been successful in securing Sportivate funding to provide these subsidised sports sessions.

Times

20:00 – 21:30 19:00 – 20:00

£6 for 6 17:40 – 18:40 16-25 weeks All courses are delivered by qualified instructors and aim to encourage £6 for 6 – 20:00 14-18 participants to maintain19:00 an active and weeks healthy lifestyle.

For Booking information contact Penrith Leisure Centre or telephone 01768 863450

EdenLocal

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

www.edenlocal.co.uk

info@edenlocal.co.uk

EdenLocal • 43

Eden

Your Choice, Your Voice in the Community Soon to be heard

More funds for radio campaign On behalf of the team at Eden FM I would like to thank Eden District Council for a Community Fund grant of £3,000. The funds are going towards the main studio one desk (please see image) this is a fantastic investment in the future of Eden FM. The desk required is a specialist piece of equipment and drives the studio. Custom built with 24 channels the total cost excl Vat is around £6,500 and it will take at least 6 weeks to build. When the rest of the funds are raised the desk will be ordered, which we hope will be before the end of our first transmission.

At this stage I finally feel Eden FM has arrived there is a buzz now and its not going to stop. At the time of this article, as you see we have drafted the programme schedule. The studios are in bits and pieces as they are being re configured to give us Studio one, studio two and a small office. By the time this article is released studio 2 should be finished and will be testing on the internet. We have a fantastic variety of music, presenters and guests lined up for the shows and we home they’ll all have a chance online doing some test runs from 31st October to 25th November before our transmitter is switched on.

Tuesday shows and times

Monday shows and times Times 07.00 – 09.00 09.00 – 12.00 12.00 – 14.00 14.00 – 16.00 16.00 – 17.00 17.00 – 19.00 19.00 – 22.00 22.00 – 00.00 00.00 – 07.00

Programme Breakfast show Morning show Lunch-time show Stef in the Afternoon Plus 16 – Homework slot Rocking Monday Live Bands Blues/Jazz rpt Eden FM mix

Times 07.00 – 09.00 09.00 – 12.00 12.00 – 14.00 14.00 – 16.00 16.00 – 17.00 17.00 – 19.00 19.00 – 22.00 22.00 – 00.00 00.00 – 07.00

Wednesday shows and times Times 07.00 – 09.00 09.00 – 12.00 12.00 – 14.00 14.00 – 16.00 16.00 – 17.00 17.00 – 18.00 18.00 – 20.00 20.00 – 22.00 22.00 – 00.00 00.00 – 07.00

Programme Breakfast show Morning show Lunch-time show Stef in the Afternoon Plus 16 – Homework slot Mid week news update 80s Electro Eden 90s Dub Step Eden FM mix

Programme Breakfast show Morning show Lunch-time show Stef in the Afternoon Plus 16 – Homework slot Classic Rock News & Sports live The movies Eden FM mix

Thursday shows and times Times 07.00 – 09.00 09.00 – 12.00 12.00 – 14.00 14.00 – 16.00 16.00 – 17.00 17.00 – 18.00 18.00 – 20.00 20.00 – 22.00 22.00 – 00.00 00.00 – 07.00

Programme Breakfast show Morning show Lunch-time show Stef in the Afternoon Plus 16 – Homework slot CVS Update /charities Music of Yester Years Northern Soul- Motown New Wave / Punk Rewind night mix

You can advertise on the internet, in the Eden Local business directory, on Eden FM radio and in Eden Local for less than £300 per year, that’s £5.76 per week for more details email info@edenlocal.co.uk or call 01768 862394 now. This is limited offer which closed 12th December 2011

phone: 01768 899111 / 01768 862394

mobile: 07881 530085

www.edenlocal.co.uk

info@edenlocal.co.uk

EdenLocal

44 • EdenLocal

10 am 25th November 2011 switch on to Eden FM radio Are you still thinking about joining the Eden fm team, there will always be room for one, or two dozen more helpers. Be a part of the team, that’s going to be a part of the Eden Valley history. Eden FM Ltd is a not-for-profit community radio station set up to serve the community. What would you like your radio station to do for you, write to us now at the address below, call us on 01768 899111 or 899101, email us on info@edenfm.co.uk. Advertising space will all be sold by the 25th November, with only 6 commercials every hour, one hot spot/ classified ad call us now if you think advertising on the radio for 4 months, having ad played 5 times per day at a cost of £280 is in your budget. That’s £280 for 4 months this can be booked over a 6 month period.

Friday shows and times Times 07.00 – 09.00 09.00 – 12.00 12.00 – 14.00 14.00 – 16.00 16.00 – 17.00 17.00 – 19.00 19.00 – 21.00 21.00 – 23.00 23.00 – 00.00 23.00 – 02.00 02.00 – 06.00

Saturday shows and times

Programme Breakfast show Morning show Lunch-time show Stef in the Afternoon Eden Arts Weekend Events One from the Vaults Funky Friday Love Anthems Club Mix PT1 Rewind night mix

Times 06.00 – 09.00 09.00 – 10.00 10.00 – 12.00 12.00 – 14.00 14.00 – 18.00 18.00 – 20.00 20.00 – 22.00 22.00 – 00.00 00.00 – 02.00 02.00 – 04.00 04.00 – 06.00

Programme Breakfast Events Programme Kids Factor Eden FM on the road Eden Sports Live Eden Weekend Classic Dance tracks O’s Zone Club Mix PT 2 Night mixer Eden FM mix

Sunday shows and times Times 06.00 – 09.00 09.00 – 11.00 11.00 – 13.00 13.00 – 15.00 15.00 – 17.00 17.00 – 18.00 18.00 – 20.00 20.00 – 22.00 22.00 – 00.00 00.00 – 07.00

Programme Breakfast Eden weekly news Talk the Walk Community People Eden Classical Farm Talk Eden Country Sunday Live World Music Eden FM mix

01768 899101 Eden FM studio, Cumbria Mini Centre, Ullswater Road, Penrith CA11 7EH

www.edenfm.co.uk info@edenfm.co.uk

try a mini box classified ad. Would you like an Eden Local business promotion package with an assortment of marketing and advertising, which includes varied space advertising, including banners, ¼, ½ and full pages across the year from £99 per month. Would you like a featured article about your business in conjunction with a marketing campaign? What do you get for your money, full details are on page 26

EdenLocal

phone: 01768 899111 / 01768 862394

RESULTS 12th October 2011

Jackpot Numbers : 5-24-28-30

5th October 2011

Jackpot Numbers : 13-28-29-30 www.prideinpenrith.co.uk/results.php

mobile: 07881 530085

www.edenlocal.co.uk

info@edenlocal.co.uk

EdenLocal • 45

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Ullswater Road, Penrith, CA11 7EH. Tel. 01768 864545 phone: 01768 899111 / 01768 862394

mobile: 07881 530085

www.edenlocal.co.uk

info@edenlocal.co.uk

EdenLocal

46 • EdenLocal

And Finally...... That’s the 2nd November issue complete. I would like to think that we have set a new standard. My thanks to the new companies coming on board, Ruby’s Delicatessen, the Cumberland Building Society, The Wine house of Penrith, Cumbria Voluntary Services, Angel Cards & Gifts, Seagraves & Dixon. Apologies to those that we couldn’t fit in this month. I know we’ll have more new faces and new business in the December issue, which will be available from the 21st November on line www.edenlocal.co.uk and at the usual collection points across the Eden Valley. Thank you to Peter Sidwell for spicing up our foodie feature, thank you to David Robinson at the Penrith Co-op for the opportunity to trace back the history and institution that is our local Burrowgate Co-op. Message for Frank the sausage was fab. Some quick posts, keep checking out the new www.edenfm.co.uk website as the frequency will be posted here, also the full programme guide will be listed and the contents of all the shows. CA business new website also switches on 31st October www.cabusiness.co.uk Next month there will be lots. With not a lot of room to spare I have to mention the St Andrews Coffee shop. Please drop in for a coffee. I am reliably informed that the cheese scones are the best in Penrith made fresh every day. Something I have on my to do list by the next Eden Local edition! Eden FM live from 10 am Friday 25th November, I’ll be there and I hope you will be too.

EdenLocal •

Distribution 15,040 EdenLocal •

Distribution 15,040

EdenLocal •

£1.00 (where sold)

Distribution 15,040

15th-18th September 2011

phone: 01768 899111 / 01768 862394 mobile: 07881 www.edenlocal.co.uk info@edenlocal.co.uk EdenLocal Issue Eleven Distributed to Homes &530085 Businesses in CA11 7, 8, 9, 0 & CA10 1 £1.00 (where sold)

From Cattle to Cars The dirty carrots are back Cooking the Books The Green Dream What’s on Eden FM

Autumn Sale

New Store Opening Exclusive Up to 50% reductions Pick a Card, Any Card you like Telephone: (01768) 866790 www.edenvalleywindows.co.uk EatingWindows, with yourDoors, Eyes Conservatories Peter Sidwell edenvalley1@btopenworld.com More details on page 7 TakingKitchens on the and devilBedrooms in your Pen Nico recommends phone:Chièze 01768 899111 / 01768 862394 mobile: 07881 www.edenlocal.co.uk info@edenlocal.co.uk Eden 1 Issue Twelve Distributed to Homes &530085 Businesses in CA11 7, 8, 9, 0 & CA10 The New Jewel in Appleby is Ruby Local

£1.00 (where sold)

Top comedian Mark Watson has specially selected Penrith on his request stops tour ‘Why aren’t you coming to Berwick?’ ‘Why do you never visit Shropshire?’ ‘Is there a specific reason for your endless neglect of Chorley?’ Most people aren’t troubled by questions of this sort in their everyday lives, but Mark Watson is. Every time he announces a set of tour dates, there are disappointed tweets from all corners of the UK not covered by his travels. Why are you going to Southampton instead of Inverness, people demand. What’s the matter with Ipswich? Do you hate the Isle of Man? And this is in spite of Mark’s reputation as one of the hardestworking and most-constantly-travelling comics around. It almost seems as if the only way to ensure happy gig-goers is if he allow fans to dictate his entire schedule. Can you guess where this is going? Last year, via his daily blog- loved by everyone except Frankie Boyle- Mark invited fans to suggest destinations for his 2011 shows, which now include 50 specially requested towns. He’ll dole out a mixture of old favourites and new material, experimental stuff and greatest hits to those who have previously been deprived of his trademark frantic wit, rambling, emotional neediness. Mark Watson first made an impact on the comedy circuit in 2002 when he won the Daily Telegraph Open Mic competition and was a runner-up in ‘So You Think You’re Funny?’ As well as being known as one of the hardest-working stand-ups, Mark Watson has also somehow found time to write four books. He is also a consistent regular on our TV screens. Host of Mark Watson Kicks Off and the irreverent quiz show, We Need Answers, his other television credits include: Comedy Rocks, Comedy Annual, Never Mind The Buzzcocks, Michael McIntyre’s Comedy Roadshow, Channel 4’s Comedy Gala Live At The 02, Would I Lie To You?, Comedy Roast, You Have Been Watching, Have I Got News For You, Mock The Week and host at the 2009 Shockwaves NME Awards. Mark has hosted two series of his own radio show Mark Watson Makes the World Substantially Better on BBC Radio 4. Mark Watson will be visiting Penrith on Saturday 19 November as part of the Eden Arts ongoing programme of live events, which has seen other top comedians such as Bill Bailey and Rory Bremner. Tickets are £15 and can be bought from Box Office 01768 863 450 or online at www.seetickets.com. Edenfm

Get you event on the Eden fm calendar for free and help us promote your event email admin@edenfm.co.uk

EdenLocal â&#x20AC;˘ 47

In to the Winter at Wild Rose Seasonal Celebration weekend 4th to 6th November

Traditional Bonfire night with Firework display and bonfire. Traditional Hot Dogs and Seasonal Soup. (Some pitches are still available) Donations will be collected on this evening at this event and a small charge will be required for food. All proceeds will go to local charities

WINTER SEASONAL OFFERS

Mini breaks prices start from ÂŁ10 per night, have a weekend off this winter Ormside, Appleby-in-Westmorland, Cumbria CA16 6EJ

017683 51077 Winter Wonderland at Wild Rose phone: 01768 899111 / 01768 862394

mobile: 07881 530085

www.edenlocal.co.uk

www.wildrose.co.uk EdenLocal

info@edenlocal.co.uk