My application

MY

application POSTGRADUATE SEARCH BURSARY 2014

Miche la

Zamu

ner

UNIVERSITY September  2014 Let's get started.

CONTENTS MY NAME IS MICHELA ZAMUNER. THIS IS MY APPLICATION FOR A POSTGRADUATE SEARCH BURSARY 2014

PAGE 4 About me

PAGE 5 Why I decided to study Public Relations

PAGE 6 Why now

PAGE 7 Why do I deserve this bursary?

PAGE 8

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THE STORY OF OUR LAND

What I hope to do after I have finished my studies

my application

About me Some basic facts you should know about me

Hello everyone! My name is Michela, I come from Italy and I'm 25 years old (well, almost 26!). I graduated from Ca' Foscari University Venice with a BA in Languages, Art, History and Civilization. Since then I have lived, studied and worked in 4 different countries in 2 continents. I have worked as content editor, copywriter, press officerr and journalist. I start my MA in International Public Relations and Global Communications Management at Cardiff University in September 2014.

On your right you can see some words that describe me!

4

my application

Why I decided to study Public Relations I give you three reasons r ill neve w u o y d love an nfucius o u o C y ~ b . o e lif eaj in your C hoos y a d a w or k its t to have to tions in a ic n ple, ge u o e m p

m o h wit ut c teract te abo in a

, n olved, e io v it s r s in

a w e

p is

o b t

I'm skills, I love ure this s . w

s e n m 'm

I r . n o f lear ges.. wider ltures, langua

u c n

ig w e e r n fo know n ts, lear n e v e. e

e th for m a organiz p

r e ht care the rig

If you think it's expensive to hire a professional, wait until you hire an amateur. ~ Red Adair I want to become a prepared professional. In the past 4 years I have worked in various roles related to communications - as content editor, copywriter, press officer and journalist. But I have a career goal I would like to reach, and I feel that it's time to get an advanced education.

If I had on e dollar le ft, I would spend it o n PR. ~ Bil l Gates PR is firmly at the he art of stra planning a tegic orga nd it is em nizational bedded in politics an e v erything f d busines rom s to celebr ity.

5

my application

Why now The road to success is always under construction At this point in my life, an advanced university education is an investment that is certainly worthwhile to realize my long-term career goal (if you wish to know more about it, please go to page 8). I have already gained some work experience in my home country and abroad and I would like to keep growing both as an individual and a professional. I'm enthusiastic about the prospect of starting this new adventure!

6

my application

Why do I deserve this bursary?

10 + 1 answers

1. I have a dream

2. Working in international Public Relations has always been my career goal

5. l can overcome obstacles, in fact...

8. I have always strived for both academic and professional excellence

3. I'm a hard worker

4. I'm persistent

6. ...I learnt how to create nice designs in order to apply for this bursary!

7. I'm determined and focused

9. I'm from Italy = less funding opportunities available to me...

BONUS

10. ...so I would really, really appreciate it!

11. I can express my gratitude in the form of a homemade pizza. This is an offer no one can refuse! ;)

7

What I hope to do after I have finished my studies Life after university I would like to work in the PR & Communications department of a non-governmental organization. I'm especially interested in NGO that deal with women's rights and gender equality (in my BA's thesis I examined the role of women in the American Revolution). It is not always easy for non-profit organizations to catch the attention of media professionals, but a good Public Relations practitioner could play a key role in this sense. I hope to become a prepared professional and help to improve the public perception of women's rights and gender equality.

8

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