PFU (EMEA) LAUNCHES NEW PARTNER PORTAL

To help its channel community understand and communicate the best possible image capture and digital transformation solutions, PFU (EMEA) Limited has launched a new platform packed full of all the information they need

Evolution is key for businesses if they wish to remain successful and, for many businesses currently, evolution means digital transformation. This involves more than just digitising existing processes; it’s about enabling organisational intelligence to develop new processes, and create opportunities, according to the recently published Fujitsu Image Scanners Organisational Intelligence Report 2020

“The report looks into where organisations feel they are on their digital transformation journey, what they perceive to be the challenges faced and the benefits and opportunities for dealers to capitalise on,” explains Andrew Cowling, senior channel marketing specialist at PFU (EMEA).

“It is clear that the past year has made a lot of companies face the realisation that they need to accelerate their journey towards digital and automated processes,” he says. “This is primarily due to a more remote, disparate, workforce which needs to access information and share information, ensuring compliance while remaining productive. There is the need to move away from time–consuming, admin heavy tasks so as to free up time for staff to focus on businesscritical activity and, ultimately, ensure business survival.

“Add to this the shift we’ll see, long-term, in how people want to browse and purchase products and services - how they want to engage with suppliers and customers - and it is clear that we are evolving into a far more digital remote world than ever before.”

PARTNER PORTAL

To help with this evolution PFU (EMEA) is supporting its customers with the launch of its Partner Portal - which combines its Imaging Channel Portal, Imaging Alliance Program and Imaging Rewards loyalty scheme into one unified platform. It is designed to provide a single source of knowledge for partners, giving them access to all the information they need to successfully create the best possible image capture and digital transformation solutions for their customers.

The portal enables partners to access detailed information on all PFU (EMEA)’s devices and software, including images, adverts, pricing and more; in addition, using Imaging Rewards, partners can log sales and collect points for selling devices, which can be redeemed against a range of products or training courses.

Developed with Impartner, a partner relationship management platform, the portal is the result of an extensive investment programme by PFU (EMEA). The portal offers greater opportunities and collaboration, securing future growth for their channel. It also includes access to marketing and research material, including the Fujitsu Image Scanners Organisational Intelligence Report 2020. Software development kits are available for software vendors to create solutions that enable integration for digital transformation projects. The portal is available on any connected device, meaning partners can get access to the information they require whether at home or in the office.

IMPROVED PARTNER SUPPORT

“Our portal aims to bring together a range of enablement assets that can be used not only to educate internally on the scan opportunity, but also to utilise these tools to take the messaging to an existing customer base - or even to new datasets,” explains Andrew. “We have a comprehensive asset library that includes a range of rich content on our products and promotions and webinars to view - such as how to sell to human resources, how organisations can benefit from organisational intelligence - as well as joint webinars with our trusted ISV partners looking at a more solution-led approach. There are training modules to educate further and become specialist and certified partners, and all members can opt into our regular channel communications keeping them informed of latest initiatives.”

“The PFU (EMEA) Partner Portal is the perfect collaboration platform,” Mike Nelson, senior vice president, PFU (EMEA), adds. “It’s a unified point of contact that provides all the information they need in an innovative and engaging environment. It will enable our partners to continue creating world-class image capture solutions for their customers with help from PFU (EMEA).”

Andrew adds that one of the underlying aims of the new portal is to consolidate all their partner platforms into one location, ensuring single sign on and an improved partner journey; this aim was based on feedback from its channel community on the previous portals. “The new portal is fresher, and easier to navigate to find our range of enablement tools; from a management side, it’s far easier to upload valuable and relevant content,” he says.

The development of the portal was also relatively swift, Andrew explains. “From scoping our requirements, reviewing pitches, migration and launch we were probably looking at six months.” Now that the Partner Portal has been launched, there is a pipeline – short- and long-term – for adding features, content and modules, Andrew adds.

“We fully appreciate that the key to an engaged channel community is keeping information fresh and relevant, and striving to continuously evolve and respond to feedback,” he says. “We will shortly be introducing the ability to request demonstration and eval units, to register deals and access our e-commerce and software programs in order to become specialist partners.

“We are working on developing an MDF and COOP module, the ability to co-brand material, and will be continually developing and adding training courses on our product ranges, opportunity selling and scanning solutions.”

For more information, and to register, go to: Scanners partner.imaging-channel-program.com/English