SALES SUCCESS
S U S TA I N A B L E PA C K A G I N G
Sustainable growth
Consumer demand for more sustainable packaging is growing and manufacturers are responding but everyone needs to ensure that the message is communicated effectively
T
he recent COP26
A similar number say businesses should
infrastructure to enable the responsible
summit in Glasgow
replace plastic with environmentally-friendly
use of resources.”
again highlighted
packaging across all products.
the need to live
“This increased awareness is driving a
Kurt believes that there are many ways in which packaging can be made more
more sustainably
consumer movement,” says Kurt Mitchell, Blake
sustainable. “Firstly, consider the packaging
and reduce non-
Envelopes’ sourcing and innovations manager.
and product relationship,” he says. “When
recyclable waste to try in order to mitigate
“Recycling rates are growing as society becomes
choosing product packaging, ensure the
the effects of climate change. However, for
more aware and proactive in its actions towards
packaging is the correct material and fit for
many people, this is already a priority; indeed,
reducing plastic waste. People are voicing
the product; not only will this reduce the
recent research by ReSociety found that 80%
their beliefs by joining initiatives, protests and
risk of the contents being damaged within, this
of consumers want to see a reduction in plastic
social movements to tackle plastic waste, and
also reduces the amount of emissions created
packaging following the COVID-19 pandemic.
there is demand for progressive legislation and
during the manufacturing process.
[42] NOVEMBER 2021
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