HP PAPERS: why sustainability is second nature

In today’s environmentally conscious world, consumers want to be sure that the paper and wood products they buy come from sustainably managed forests that will remain healthy and able to meet the needs of future generations.

Consumers are becoming increasingly mindful of the ‘sustainability small-print’ when they are choosing office products for both personal and business use, and paper is a hot topic when it comes to sustainability, often clouded by myths around greenhouse gas emissions and deforestation.

Two Sides reported that The Balancing Sustainability and Profitability Survey interviewed 200 senior executives and 1,500 consumers across the UK and found that 61% of consumers expect the brands they buy from to have clear sustainability practices. With over half of those surveyed citing the importance of sustainability, dealers can optimise their paper portfolio by ensuring they are listing reputable brands that consumers will recognise and resonate with.

By promoting paper from sustainably managed forests and reinforcing the message to recycle, dealers can dispel negativity and encourage the use of a renewable product that’s been derived from nature.

The HP Papers range provides an answer for dealers looking for a reputable paper portfolio that consumers will identify with. Not only does the HP name represent quality and value, but all HP Papers sold in Europe are certified to the standards of the Forest Stewardship Council® (FSC) or the Programme for the Endorsement of Forest Certification (PEFC). This means that end users can rest assured that all HP Papers are sustainably produced, and the raw material comes from forests that are managed responsibly. In addition to this, having already made large strides in reducing plastics usage, HP Papers have committed to removing all plastics from their packaging by 2025.

For many consumers, sustainability begins at home, whether using paper within the home office or for personal use in activities such as homework or life admin. The transition to more people working remotely may be potentially reducing fuel pollution, but buying cheap, unethically sourced papers (and ink) could be impacting the environment in other ways.

CONNECTING PAPER AND TECHNOLOGY, WITHOUT COSTING THE PLANET

HP Papers, HP Inks & Toners and HP Printers are optimised to work together. Meaning long term assurance and quality. Customers can expect precise colour matching, reliable print speed and ink/toner savings along with improved runnability.

Printer wear and tear and unnecessary reprints are also reduced with the presence of Colorlok® in HP Papers, which locks in ink for superior colour reproduction and quicker drying prints. This helps eliminate print smudging and build-up of ink on the printer parts, meaning customers can save both time and the money they could have spent on reprinting. When working together in synergy, the winning HP combination can therefore result in less waste, which is not only an economical benefit to customers but also helps contribute towards improving their environmental impact.

The HP Papers range is available in six types - making it easy to find the paper that will best meet the diverse needs of today’s home and office. From freelancers to business owners, teachers to technicians, families creating activities with the kids or professionals needing to produce quality prints for work. There’s a paper for everyone in the HP Papers range.

GIVING BACK – DEMONSTRATING A COMMITMENT TO CSR

Along with the notable benefits for dealers in selling paper from sustainable sources, products which support on-going campaigns such as the HP Office Pink Ream, go a long way in not only raising money, but raising awareness for both themselves and the designated charity.

The HP Office Pink Ream campaign and its specially-designed packaging coincides with Breast Cancer Awareness month each October, and for each Pink Ream sold International Paper, the exclusive producer of HP Papers worldwide, donate £0.10 to programmes focusing on breast cancer research, awareness and prevention..

For more information about the HP Papers range you can visit hp-papers.eu or contact rebecca.shaw@ipaper.com