H P PA P E R S
SALES SUCCESS
HP PAPERS why sustainability is second nature I
n today’s
are certified to the standards of the Forest
both time and the money they could have
environmentally
Stewardship Council® (FSC) or the Programme
spent on reprinting. When working together
conscious world,
for the Endorsement of Forest Certification
in synergy, the winning HP combination can
consumers want to be
(PEFC). This means that end users can rest
therefore result in less waste, which is not
sure that the paper and
assured that all HP Papers are sustainably
only an economical benefit to customers but
wood products they
produced, and the raw material comes from
also helps contribute towards improving their
buy come from sustainably managed forests
forests that are managed responsibly. In
environmental impact.
that will remain healthy and able to meet the
addition to this, having already made large
needs of future generations.
strides in reducing plastics usage, HP Papers
types - making it easy to find the paper that will
have committed to removing all plastics from
best meet the diverse needs of today’s home
their packaging by 2025.
and office. From freelancers to business owners,
Consumers are becoming increasingly mindful of the ‘sustainability small-print’ when they are choosing office products for both
For many consumers, sustainability begins
The HP Papers range is available in six
teachers to technicians, families creating
personal and business use, and paper is a hot
at home, whether using paper within the home
activities with the kids or professionals needing
topic when it comes to sustainability, often
office or for personal use in activities such
to produce quality prints for work. There’s a
clouded by myths around greenhouse gas
as homework or life admin. The transition
paper for everyone in the HP Papers range.
emissions and deforestation.
to more people working remotely may be
Two Sides reported that The Balancing
potentially reducing fuel pollution, but buying
GIVING BACK – DEMONSTRATING A
Sustainability and Profitability Survey
cheap, unethically sourced papers (and ink)
COMMITMENT TO CSR
interviewed 200 senior executives and 1,500
could be impacting the environment in other
consumers across the UK and found that 61%
ways.
of consumers expect the brands they buy from
Along with the notable benefits for dealers in selling paper from sustainable sources, products which support on-going
to have clear sustainability practices. With over
CONNECTING PAPER AND
campaigns such as the HP Office Pink Ream,
half of those surveyed citing the importance of
TECHNOLOGY, WITHOUT COSTING
go a long way in not only raising money, but
sustainability, dealers can optimise their paper
THE PLANET
raising awareness for both themselves and the
portfolio by ensuring they are listing reputable
HP Papers, HP Inks & Toners and HP Printers
designated charity.
brands that consumers will recognise and
are optimised to work together. Meaning
resonate with.
long term assurance and quality. Customers
its specially-designed packaging coincides with
The HP Office Pink Ream campaign and
By promoting paper from sustainably
can expect precise colour matching, reliable
Breast Cancer Awareness month each October,
managed forests and reinforcing the message
print speed and ink/toner savings along with
and for each Pink Ream sold International
to recycle, dealers can dispel negativity and
improved runnability.
Paper, the exclusive producer of HP Papers
encourage the use of a renewable product that’s been derived from nature. The HP Papers range provides an answer
Printer wear and tear and unnecessary
worldwide, donate £0.10 to programmes
reprints are also reduced with the presence
focusing on breast cancer research, awareness
of Colorlok® in HP Papers, which locks in
and prevention..
for dealers looking for a reputable paper
ink for superior colour reproduction and
portfolio that consumers will identify with.
quicker drying prints. This helps eliminate
For more information about the HP
Not only does the HP name represent quality
print smudging and build-up of ink on the
Papers range you can visit hp-papers.eu
and value, but all HP Papers sold in Europe
printer parts, meaning customers can save
or contact rebecca.shaw@ipaper.com
www.dealersupport.co.uk OCTOBER 2020 [29]
