NEWS OF TODAY News, views and snippets from Today Software Ltd.
June 2011
How do I ensure my business is found online? In this day and age it is very important for any business to have an online presence. It’s is all well and good saying that but you ask “how do I ensure my business is found online?” You may start by telling your customers that your business has a website, but much of your traffic will come from random users searching for a topic on Google or another search engine. As a result, you need to optimise your site for these search engines. The first part of making your website attractive to search engine “bots” is constructing pages full of rich, descriptive text. The more you use “keywords” and text relating to your business and what you actually do, the more likely you’ll appear higher in Google rankings. There are also various ways of tweaking the language you use on your site to maximise how relevant Google decides you are. There are plenty of companies that specialise in SEO that can help you optimise your website. But be careful of just producing slabs of text for no reason. This practice is known as “blackhat SEO” and Google often publishes businesses that do it. You should also register your business through various location-based services as well, like Google Maps, which means your business will start appearing on maps searches. Making sure you have descriptive pages is also why you should avoid making a website full of Flash images and animation. These are often good ways to keep users interacted with your website, but search engines don’t pick them up and won’t give you a boost in rankings. Source: Startupsmart
“Let's roll.” – Todd Beamer American hero (1968–2001)
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au
The new store is e-perfect!
Now that you know how to ensure your business is found online, you need an online store. With e-perfect interfacing with POSperfect there will be no double up on stock, customer and order entry saving you time and money.
Your New Store open 24/7 365 days
From $55ex per month Please contact us to organize a meeting or just to have a friendly phone conversation
Affordable marketing What is a sales receipt? – A proof of purchase. What if it could be used to promote your business? How you may ask? – The answer is the Star
Micronics TSP100 receipt printer ($499 inc)
1. Produces more effective branding on all receipts by inserting text or sophisticated graphics 2. Creates instant promotional coupons at Head Office, or regionally, for stock control / seasonal purposes etc that can be triggered by an unlimited number of keywords?
“If there is not struggle, there is no progress.” – Frederick Douglass (1818– 1895) American civil rights leader Page | 2
Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au
Stocktake Season is Here!
With the QBuster PDT you can do more than just stocktakes all from the shop floor.* Stocktakes: Do a SKU or PLU stock on-hand count on the Datalogic Memor™ and post the document to POSperfect!! No need to go back to the PC! Shelf Replenishment: Create an order from the shelves. Create the document on the Datalogic Memor™ and release it to POSperfect! Price Update: Raise the relevant SKU or PLU record on the Datalogic Memor™, change the price (price level 1), save and post the change to POSperfect! No need to go back to the PC! Order Entry: Inwards goods can now complete a Purchase Order document by raising the document on the Datalogic Memor™ and receipting and posting! No need to go back to the PC! Queue Busting: The contents of a shopping cart can be scanned prior to checkout – a card presented to checkout operator and – on scanning the card – the full transaction automatically appears on POSperfect.
*Connection to a wireless network is required Wireless setup extra (costing depends on wireless technician/store size)
“Being maniacal about something is very helpful.” – Bill Gates (1955 – ) Founder of Microsoft
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au
June Specials
Veriton M490G Intel Core I3 550 3.2Ghz, 2GB, 320GB HDD, Intel Hd Graphic, Windows 7 Professional, 3 Years Warranty + 24" LED Monitor $1045.00
QM2130-BK-433 $335
482
Backup Solution 1TB external drive
Thermal Receipt Rolls (24)
$99.00
$45.00
June Specials prices are inclusive of GST. Freight not included. Offer is valid until end of June 2011 or until stock lasts
Not sure if you are getting the most out of POSperfect? Maybe you just need a “refresher”?* Or maybe you have some ideas that could help improve POSperfect’s functionality? Give us a call, we’ll be happy to hear from you * fees may apply
““You've got to cross the line every once in a while to know where it is.” Sam Parker (1965 – ) Co-founder of JustSell
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au