NEWS OF TODAY News, views and snippets from Today Software Ltd.
APRIL 2011
E-Business and its Advantages Whether on or off line, customers in today’s marketplace want quality products and information in a quick and easy manner. I’ve typed it before and I’ll type it again, the internet’s main benefit is that of speed and convenience. Therefore e-business, which uses the internet as the core for business dealings, can help make a company more customer-friendly in addition to many other things, such as creating a more efficient exchange of information and/or products and services. 1. Removes Location and Availability Restrictions Users need not be in the same physical location as an e-business and the exchange of information and transactions may take place at any given time, twenty-four hours a day, seven days a week and from any location in the world with Internet access. A physical location is restricted by size and limited to only those customers that can get there, while an online store has a global marketplace with customers and information seekers already waiting in line. 2. Reduces Time and Money Spent In e-business, there is often a reduction in costs required to complete traditional business procedures. Many of those same traditional business approaches can be eliminated and replaced with electronic means, which are often easier to carry out as well as easier on the pocketbook. For example, compare the cost of sending out 100 direct mailings (paper, postage, staff and all), to sending out a bulk e-mail. Also think about the cost of paying rent at a physical location opposed to the cost of maintaining an online site. 3. Heightens Customer Service With e-business customers receive highly customizable service, and communication is often more effective. There is far more flexibility, availability and faster response times with online support. For example, think about the speed of email inquiries and live chat as opposed to getting on the phone, especially when that business is closed for the day. There is also a faster delivery cycle with online sales, helping strengthen the customer/business relationship. The internet is a powerful channel for reaching new markets and communicating information to customers and partners. Having a better understanding of your customers will help to improve customer satisfaction. 4. Gives a Competitive Advantage The internet opens up a brand new marketplace to businesses moving online. Competition via the internet is growing as the internet itself grows and waiting too long to move online may cause you to lose your place in line entirely. Easy access to real time information is a primary benefit of the internet, enabling a company to give more efficient and valid information and helping to gain the competitive advantage over those that are not online. Although there are risks associating with e-business, as with most business decisions, there is also the risk associated with the inability to adapt to the changing times. Change is inevitable in today’s marketplace and should be embraced with open arms and open sites! -Stacie Leonard, Ecommerce Marketing
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au
POSperfect and Security
POSperfect's security features are well valued and respected by its users. In the U.S.A. the credit card companies demand all pos systems comply with their very rigorous security standards (PA-DSS) involving credit card payments. POSperfect has met these standards. Within POSperfect itself, is a 20-level security matrix that can be applied to most functions in the entire system. Some examples are: •
Controlling which staff can accept returns
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Controlling which staff create customer accounts
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Controlling which staff can discount/markdown sales
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Controlling which staff can view reports
Each staff member is set at a level on the matrix and each function can be assigned a level. Staff below that assigned level cannot access that function. In addition to all that, the system records all actions made, e.g. opening the cash drawer, it can be subsequently tracked.
“If people only knew how hard I work to gain my mastery, it wouldn't seem so wonderful at all.” - Michelangelo (Italian painter and sculptor)
Not sure if you are getting the most out of POSperfect? Maybe you just need a “refresher”? Or maybe you have some ideas that could help improve POSperfect’s functionality? Give us a call, we’ll be happy to hear from you Note: fees may apply
“ Life is too short to be little. ” - Benjamin Disraeli British prime minister and writer
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au
April Specials
Cordless Scanner (BT)
Receipt printer & Scanner
Thermal Receipt Rolls (24)
$439.00
$639.00
$45.00
QM2130-BK-433 $335
POS POS $482
Integrated Touchscreen Computer Intel N270 Atom 1.6 GHz processor; 1GB Memory; 8Gb SSD Hard Drive; 15” resistive touch screen; POS ready 2009 (embedded) $1,430.00
All specials are inclusive of GST. Freight not included.
“Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' ” - Mary Kay Ash (American businesswoman)
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Today Software Pty Ltd Phone: 07 3852 4177
e-mail: sales@todaysoftware.com.au