Edgar Santana e-Portfolio

ePortfolio

Edgardo Rafael Santana Writing Samples • Graphic Design • Events

Ph: 803-413-7467 Email: esantana1159@gmail.com : linkedin.com/in/edgardosantana

Edgardo Rafael Santana

In the following pages please find writing samples, a collection design work and photos of marketing events for your review.

Edgardo Rafael Santana

WE NEED NEW BLOOD Student Media is hiring student designers to work for publish in The Daily Gamecock, Garnet & Black and their websites. Great opportunity to get experience in a fast-paced environment and build up your portfolio.

We’re looking for second- or third-year students.

Resume and work samples are required.

www.sa.sc.edu/studentmedia/creative-services/ Questions: santanae@mailbox.sc.edu or 803-777-5094

APPLY BY OCTOBER 31

Russell House, Room 343 803-777-3888 The University of South Carolina is an equal opportunity institution.

Agency: Student Media Client: Student Media Creative Director: Edgar Santana Copywriter: Edgar Santana Illustrator: Edgar Santana Comments: Themed recruitment flier posted in School of Visual Arts and Design and School of Journalism in mid October 2013 with a deadline on Halloween

Edgardo Rafael Santana

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The State 10 col x 21 inch print ROP

Festival volunteer T-shirt full front

CiF-flyer-letter-Spanish-4C-03082016-C.pdf

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3/8/16

11:04 PM

Festival flyer translated to Spanish and Simplified Chinese

Client: Columbia International Festival Graphic Designer: Edgar Santana Translation: Edgar Santana, Carmen Enid Santiago, Emily Cheng and Dr. Tan Ye Photography: Shutterstock Comments: Comprehensive print and digital marketing campaign for 2016 festival marking. Attendace increased by 32% over 2015!

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Edgardo Rafael Santana

Columbia Visitors Bureau 1400 pix x 400 pix digital billboard

Medium Rectangle, Leaderboard and Mobile Leaderboard digital ads

Facebook post

Twitter post

Edgardo Rafael Santana

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11-in x 17-in poster

Agency: Student Media Client: Student Life, School of Journalism and Mass Communications Creative Director: Edgar Santana Photography: Edgar Santana, SJMC, Darius Rucker and Mark Bryan Comments: New building dedication promotional materials including an event poster, custom passes and event wristband

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Edgardo Rafael Santana

Custom passes with slot hole punch for lanyard clip

Variable data field

Custom access passes

Commemorative wristband

Edgardo Rafael Santana

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Agency: Student Media Client: The Daily Gamecock, WUSC-FM Creative Director: Edgar Santana Illustrator: Edgar Santana Comments: Specialty promotional items for WUSC-FM yo-yoing fundraiser and client giveaways

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Edgardo Rafael Santana

Agency: Student Media Client: WUSC-FM Creative Director: Edgar Santana Illustrator: Edgar Santana Comments: Illustration and wordmark for student radio station WUSC’s Moola for Music fundraiser

Edgardo Rafael Santana

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Writing Sample

Agency: Student Media Client: Student Media Creative Director Edgar Santana Copywriter: Edgar Santana Comments: E-mail message thanking current clients for their support and informing them of upcoming advertising opportunities in Student Media products

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Edgardo Rafael Santana

Agency: Student Media Client: Student Life, Student Media Creative Director Edgar Santana Illustrator: Edgar Santana Comments: T-shirts for student fund-raising initiatives, staff and giveaways for students during ESPN's GameDay event on the university Horseshoe in 2010

Edgardo Rafael Santana

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Home screen icon

iPad portrait

iPhone, Android portrait

Agency: Student Media Client: Student Media Creative Director Edgar Santana Illustrator: Edgar Santana Developer: iCampusTimes Comments: Daily Gamecock app interface design

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Edgardo Rafael Santana

Join Your Student Media Experience • Opportunity • Friendship

Phil, Class of 2012

You, Class of 2017

Paulina, Class of 2012

Assistant Negotiator (Assistant Buyer) MEC New York, New York

Student Media University of South Carolina

Fashion Assistant, Assistant Photo Producer TWELV Magazine New York, New York

Liz, Class of 2012

Colin, Class of 2013

Jenni, Class of 2013

Client Manager Zenefits San Francisco, California

Freelance/Contributing Reporter Free Times Columbia, South Carolina

News Producer WYFF Greenville South Carolina

www.dailygamecock.com

wusc.sc.edu

sgtv.sc.edu

gandbmagazine.com

www.sa.sc.edu/studentmedia

Agency: Student Media Client: Student Media Creative Director Edgar Santana Copywriter: Edgar Santana Comments: Retractable banner designs featuring Student Media alumni for use during summer orientations and recruitment events

Edgardo Rafael Santana

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Unveiling of the

Photo by Jeremy Aaron

AFRICAN AMERICAN PRESENCE AT THE UNIVERSITY OF SOUTH CAROLINA Wall

Welcome Jerry T. Brewer Associate Vice President for Student Affairs and Academic Support

Project Description and Task Force Recognition Rodrick Moore Director of Multicultural Student Affairs

Alumni Reflections Melvin M. Stroble, Sr. University of South Carolina, class of 1986

Student Reflections Dominique Gray Senior hotel, restaurant and tourism management major from Charleston, South Carolina

Unveiling of the African American Presence Wall Jerry T. Brewer

Agency: Student Life Client: African-American Presence Taskforce Creative Director: Edgar Santana Writers: Dr. Bobby Donaldson, Dr. Valinda Littlefield, Dr. Rodrick Moore, Tyler D. Parry, Elizabeth West Comments: Permanent exhibit mounted on the second floor east hall wall of the Russell House

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Edgardo Rafael Santana

Russell House University Union February 29, 2012

7” 20”

6” 6”

9’ 5”

38”w x 82” h

38”w x 82” h

38”w x 82” h

38”w x 82” h

38”w x 82” h

38”w x 82” h

38”w x 82” h

38”w x 82” h

17”

Click to learn more about this exhibit

17”

12”

3.75”

3.75”

3.75”

3.75”

3.75”

3.75”

3.75”

12”

30’ 4””

27’ 6””

Edgardo Rafael Santana

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Writing Sample

Agency: Student Media Client: Student Media Creative Director Edgar Santana Copywriter: Edgar Santana Photographer: Edgar Santana Comments: Student Media self-promotional brochure to be distributed during summer orientations and student recruitment events

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Edgardo Rafael Santana

Edgardo Rafael Santana

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Writing Sample

December 11, 2013

Columbia Property Management, LLC 2711 Middleburg Drive, Suite 109 Columbia, SC 29204

Dear Property Manager:

The University of South Carolina off-­‐campus student housing market is about to change dramatically. New players in the market are already leasing units and creating a more competitive environment. Also, renovations to the university’s Women’s Quad will be completed by fall 2014 and will be bringing hundreds of beds back online.

We want you to know that The Daily Gamecock newspaper offers your business great options for advertising available units or properties to the growing off-­‐campus student market. Our online classifieds portal, housing.dailygamecock.com, should be part of your business’s advertising strategy.

At housing.dailygamecock.com, you are in control of your listings. You can post whenever, wherever. Posting a property for 15 days costs just $15.00 and includes up to four photos, map locator and social media sharing tools. Enclosed is more information.

Visit housing.dailygamecock.com and start listing your available properties to the USC off-­‐campus student market today!

Sincerely, Edgar Santana Creative Director

Agency: Student Media Client: Student Media Creative Director Edgar Santana Copywriter: Edgar Santana Comments: Campaign to inform property management companies about new web portal for housing listings, housing.dailygamecock.com

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Edgardo Rafael Santana

FIND YOUR WAY HOME! housing.dailygamecock.com • Advertise directly to students • 15 days for $15 • Upload up to 4 photos • Map and social media sharing More than 70% of USC students live this group is only getting bigger. Tell this your rental properties by listing them at housing.dailygamecock.com.

El Grande 15 oz Coffee Mugs w/maroon trim

At housing.dailygamecock.com you are in control of your listings. You can post what you want, when you want, from anywhere with Internet access.

Posting a property for 15 days cost just $15 and includes up to four photos, map and social media sharing tools.

Visit housing.dailygamecock.com today, create your account and take control of your property listings.

Classifieds

SACLASSI@mailbox.sc.edu 803-777-3888

1400 Greene Street, Room 343 Columbia, 1 SC 29208

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El Grande 15 oz Coffee Mugs w/maroon trim

Go to housing.dailygamecock.com

Create and confirm your account Confirmation message with starter password will be sent to the email address you use for your account.

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Select Online and/or Print and input general info about property

Classifieds 1400 Greene Street, Room 343 Columbia, SC 29208

SACLASSI@mailbox.sc.edu 803-777-3888

Type description, distance from campus and upload up to four photos

Order Summary and payment Payment secured by GeoTrust® Secure SSL encryption.

Edgardo Rafael Santana

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Marketing Events

Marketing team events at the Russell House to ask students to complete Best of Carolina 2015 survey. Tabling included rolling display, iMac and iPads. Small giveaways and a sticker were given to students who completed survey.

Agency: Student Media Client: Student Media Creative Director: Edgar Santana Marketing student leader: Holly Heaton Graphic Designers: Angelina LeGare, Degan Cheek Comments: Best of Carolina 2015 marketing events and campaign featuring tabling events on campus, fliers and print and digital ads

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Edgardo Rafael Santana

Interstitial digital ad for Daily Gamecock mobile app

Ads for Daily Gamecock mobile app

LCD display ad

Sticker given to students that complete survey

Edgardo Rafael Santana

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Writing Sample

Agency: Student Life Client: United Way of the Midlands Creative Director: Edgar Santana Copywriter: Edgar Santana, United Way of the Midlands Photography and video: United Way of the Midlands Comments: Email campaign in support of the University of South Carolina and United Way of the Midlands fall fund-raising campaign

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Edgardo Rafael Santana

Agency: Freelance Client: South Carolina Lawn & Turf Association Art Director: Edgar Santana Photography: South Carolina Lawn & Turf Association Comments: Responsible for layout and design of 24 page quarterly magazine targeted at lawn and turf professionals in South Carolina

Edgardo Rafael Santana

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Marketing Events

Student Media Showcase 2015 featuring marketing team and prize wheel. Students were asked to spin prize wheel to see what prize they were playing for. Then, they were asked a trivia question. If they gave correct answer, they won the prize. Goal was to create more awareness among in-coming first-year students about opportunities at Student Media.

Giveaway items: T-shirts, rally towel, iPhone 6 cases, glass and pens

Agency: Student Media Client: Student Media Creative Director: Edgar Santana Marketing team leader: Holly Heaton (student) Comments: Events hosted by marketing team include Student Media Showcase and Parents Weekend welcome table

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Edgardo Rafael Santana

Parents Weekend 2015 marketing event at the Russell House. Parents were asked to pose with mock newspaper front page. Photos were then posted to The Daily Gamecock’s Facebook wall. Also, marketing team gave away copies of Parents Weekend special section and asked parents to follow the news organization of Twitter or register to receive email newsletter. Goal was to increase awareness of The Daily Gamecock print, digital and social media channels.

Putting together the props for Parents Weekend 2015 marketing event

Edgardo Rafael Santana

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Agency: Student Media Client: Student Life Creative Director: Edgar Santana Illustrator: Edgar Santana Graphic Designer: Ashley Blewer Comments: Logo and illustration for investiture celebration of University of South Carolina president Harris Pastides.

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Edgardo Rafael Santana

Edgardo Rafael Santana

Thank you for taking time to review this document.

Edgardo R. Santana 1328 B Avenue West Columbia, SC 29169 Ph: 803.413.7467 E-mail: esantana1159@gmail.com

Edgardo Rafael Santana