MARKETING DESK

June - Jul 2020 – Marketing Desk

There is often a tendency to feel like Father’s day is an afterthought. That fleeting holiday companion that comes after the hype of Mothers’ day. While it can be discussed which is the bigger holiday, the importance of father’s in molding and mentoring their children is uncontested.

Steering away from the traditional socks and ties gift sets, there’s a lot more to this celebration. In a world rocked with so many new challenges such as the pandemic, questions around masculinity and economic strife - father figures have never been needed more.

Father-child relationships that are close are associated with good temperance , empathy, happiness and a generally balanced approach to relationships and life. Conversely, where fathers are missing in children’s lives resulting disruptions can be a lifelong bane. As a family, lifestyle-oriented destination, we are taking the month to pay homage to the good that our oft-forgotten fathers do. From leadership, coaching, mentoring and so much more...the list is endless. While no amount of gifting can equal that impact, one can’t be blamed for trying. Where assistance may be required, we’ll be sure to help you along the way...be it through a curated gift guide, daily product posts and so much more.

In the same spirit of protecting family and ensuring the wellbeing of children and dependants, we are happy to be introducing a number of new products set to do just that. Among these are our EDSure insurance products, including motor vehicle insurance and cellphone insurance. Gone are the days when you’d need to queue and withstand the inconvenience that comes with renewing insurance. Just pop in to your nearest Edgars branch and get the world-class service that you have come to expect and appreciate from us. We’ve also relooked our EHCP and Comfortsure funeral plan benefits structure, to ensure that you rest easy and know that you and your family are covered from accidental injury, illness and any other eventualities.

With peace of mind, one can focus on the finer things ... looking good and rocking that killer winter look. Yes, the temperatures are dipping and we are steep into winter now. Without seeming like we are tooting our own horn, we’ve gone all out to keep you decked out this cold season. From comfortable activewear to dapper office looks that will warm the entire boardroom, your Edgars access pass is your fashion ticket this season.

So pop into your nearest branch or visit our online store to access a whole new dimensions of convenience shopping and amazing fashion. See you in store.

With love from Edgars