EDGEDAVAO
P 15.00 • 24 PAGES
VOL.5 ISSUE 49 • MAY 12, 2012
www.edgedavao.net
Serving a seamless society
One year after
Abreeza continues bullish growth
Indulge Page A4
By Carlo P. Mallo
T
HERE is no stopping the rapid growth of Davao City’s newest leisure and financial hub. Hotels, condominiums, new office and retail spaces continue to sprout at the 100,000 square meter Abreeza Business District along J.P. Laurel Ave. The 10-hectare Floirendo owned and Ayaladeveloped property is bustling with cranes and heavy equipment as construction continues day and night at a frenzied pace to complete the city’s new business district. With its existing mall already filled with stores boasting of local and international brands, there is a demand
for more retail spaces at Abreeza Mall, hence the move to add a new 7-storey wing, whose first three floors earmarked for retail spaces and the upper four floors for offices. The three floors of the new wing will add 4,000 square meters of retail space to accommodate more shops in the fast growing Davao market.Set to open by the end of the year or early 2013, the almost half a hectare additional retail space will provide more exciting options for Dabawenyo and out-of-town shoppers who have made Abreeza their favorite shopping destination. Aside from the upcoming retail space, Abreeza maintains its stature as the ultimate shopping and dining destination in the city with its wide array of
stores, dining, and entertainment options. Abreeza also continues to bring in local and international entertainers, much to the delight of Dabawenyos who cannot seem to have enough of such amenities. The mall is home to more than 300 exciting concepts of leading local, national and foreign brands that have provided shoppers with a wide array of choices. Abreeza Mall is one robust community in itself that providesa truly unique and rewarding experience with its selection of retail brands of first-in-Davao popular Philippine and foreign fashion concepts, and carefully selected dining options.
Agritrends Page 7 Sports Page 15
New business district rises in Davao City
Follow Us On
A
business hotel, condominium buildings, offices, and the Abreeza Mall make up the new business district of Davao City, which will change the landscape of the city’s main thoroughfare, J.P. Laurel Ave. Under construction are the Kukun Hotel, Abreeza Residences, Abreeza Place, and the new wing of the Abreeza Mall comprises the first mixed-use development in Davao City. Developed in a land area of over 100,000 square meters, the business district will be home to commercial spaces, office spaces, business processes outsourcing spaces, and a lot of green open spaces.
Situated in one of the fastest growing areas of the city, the business district provides a more accessible and well-planned environment that is conducive for both pedestrians and vehicular traffic. The development also promises a complete package, with the Abreeza Mall providing for retail and commercial needs, the soon-to-rise Kukun Hotel for accommodations, while Abreeza Residences and Abreeza Place will provide living spaces. The accessibility of the area makes it appealing for office employees as the commute to and from their houses is easier in the area. To further increase the accessibil-
ity of the area, Abreeza Mall has also provided for a shuttle terminal for vans that will service the neighboring cities of Davao. Parking is also not a problem in the area as there is ample parking in the open area and in the lower ground floor of the mall. The greenery and wide sidewalks of the district shows that the area has been well planned to make walking and driving easy for everyone. The new business district promises a brighter and better experience for all Dabawenyos, which hopefully, will be replicated throughout the city.
EDGEDAVAO
F2
Abreeza: Customer always comes first
C
USTOMERS of Abreeza Mall will be treated like royalty as the mall vows to provide only the best service possible. From the concierge booths, which are strategically located throughout the mall, to the different lounges that caters to the different needs of its customers, Abreza vows to provide customer service that is at par with the top hotels in the country. “Here at Abreeza, the customer comes first with a host of specialty services to anticipate and meet the needs of customers,” Abreeza marketing manager Gel Ferrer said. Dubbed as U-First facilities, which includes the Concierge counters, Customer and Family Lounges, and the newly- opened VIPinoy Lounge, Abreeza strives to make their customers feel like royalty.
VOL.5 ISSUE 49 • MAY 12, 2012
The concierge counters address the basic inquiries or complaints from the customers, or guide the customers find their way around the mall. The customer lounges, meanwhile, provide spaces where they can relax in between shopping duties. On the other hand, the family lounge is a space for whole families to relax, which also includes a small play area for the kids. The VIPinoy Lounge is the membership lounge for overseas Filipino workers and their families. Computer stations are available at the lounge where the overseas Filipinos and their families can keep in touch. Senior citizens and persons with disabilities are also given special attention and provided with the necessary facilities to make their mall experience more convenient.
Cuisines of the world T
HERE is no need to renew your passports and book your tickets to taste the different cuisines of the world. It’s as easy as getting yourself to Abreeza and enjoying the different cuisines that the more than 30 restaurants and food outlets has to offer. Delight yourself in local flavors, home-baked goodies, or indulge in the finest cuisines from Italy, Vietnam, the U.S.A, Japan, and Singapore. Just imagine, 30 restaurant and food outlets to choose from! If you are on a budget, you can try the ingeniously designed food court of Abreeza and not fear smelling like one after dining.
To solve the problem, the mall has turned their food court into an al fresco dining area. If drinking coffee is your cup of, err, tea, then Abreeza is the place for you as it offers a number of coffee shops like Starbucks, Coffee Bean and Tea Leaf, and Figaro to name a few. For Filipino cuisine, Abreeza also has a wide range of restaurants from
Iloilo, Cebu, Manila, and Davao, that will bring you back memories of the good old days of having Sunday lunch at abuela’s house. If you are on a gustatory adventure, eat your way through the menus of the many restaurants at Abreeza that serves international cuisine. One can pretend to be on a trip abroad by indulging in the different restaurants serving Chinese, Japanese, Vietnamese, and American cuisine. And for those days when the good old fast food is all you want, Abreeza doesn’t run out of the com-
It figures
38
The number of restaurants at Abreeza Mall
2
– 1 out of 4 – The number of 3D cinemas at Abreeza Mall
The number of banks at Abreeza
Mall
plete list of fast food chains. With at least one restaurant to try every week, one can never get tired of the many choices of restaurants and food delights that Abreeza has. Just like a real trip, you can eat out alone, with your friends, or with your whole family and enjoy the many food trips that you can do at Abreeza. And oh, don’t worry about your luggage getting offloaded the airplane or having no visa, you don’t need anything in this trip except your insatiable appetite for good food and great choices.
100,000sqm
The total land area of Abreeza Mall
Abreeza turns affordable
W
ITH a sale sign on almost every storefront, it comes as no surprise that Davao’s shopaholics got their hearts palpitating and their walking shoes on as they make their way to Abreeza Mall. Aside from the designer brands that satiate the thirst for luxury of Dabawenyos, the mall is also home to a number of affordable brands that various markets can actually buy and wear. From the imported but affordable shirts, shoes, pants, bags, accessories, to the well-loved local brands, Abreeza Mall have the widest option available. With more than 300 tenants, shopping at Abreeza is like no other. “We offer a lot of choices here at Abreeza. We have brands that cater to different
market brackets and a wide range of budgets,” Gel Ferrer, marketing manager for Abreeza, said. Some of the affordable local brands in Abreeza Mall are Soul, Femme, and Sugar and Spice. The Robinsons Department Store also provides more affordable options. There are also other brands in the mall like Gap, Debenhams, Marks & Spencer, Aloha Boardsports, Nine West, Payless Shoe Source, Italiani’s, T.G.I.F., Armani Exchange, Philip Stein, Springfield, Fully Booked, Starbucks, Promod, Parfois, Aldo, Geox, Esprit, Just G, Sunglass Hut, XOXO, Jewelmer, and Res Toe Run, that offer huge discounts on their products. One tip for shoppers, look for the sale racks usually located at the back of the stores.
The total leasable space of Abreeza
The number of tenants at Abreeza
53,000sqm
Mall
300+
VOL.5 ISSUE 49 • MAY 12, 2012
EDGEDAVAO
F3
F4
EDGEDAVAO
VOL.5 ISSUE 49 • MAY 12, 2012