Media Pack 2016-17
Welcome
To Edge Hill Students’ Union Media Pack 16/17, detailing a full range of advertising options for companies of all sizes to reach our student body. EHSU has access to over 16,000 registered students, by advertising with us you have the opportunity to reach out to our student body in a range of different ways. We know what motivates and captivates our students and we can help your brand, product or service get noticed. The Students’ Union is at the heart of Edge Hill University and our students represent the future leaders, thinkers and consumers of tomorrow, the ideal audience for your brand. Within this pack you will find details of media opportunities available and information about our student demographic. Talk to us to discuss your marketing objectives and we can help create bespoke packages tailored to suit your company needs, helping you to reach the right people at the right time with the right information. Whatever your marketing objectives we will have an affordable option which will help you connect to our students! Contact our advertising agent for more information today! Caroline Jones Media Sales Account Manager tel: 07393 171133 e. caroline.jones@nus.org.uk
1
We look forward to working with you!
Arts & Sciences
5,920
Edge Hill Students’ Union Can help you find your audience
FT Study - 10672 PT Study - 6078
Education
5,312
Health
4,745
Under 25 - 9440 Over 25 - 6731
Male - 5064 Female - 11,686
2
Why Advertise with us? The average student spends around... ÂŁ ÂŁ8940 per year
We can offer a range of advertising opportunities that will be attractive to our student community, guaranteeing long term brand loyalty for you.
3
Average student spend is £ £745 per month Food £110 Social £67 Travel £48 Bills £37 Clothes £33 Books £27 Mobiles £19 (Student money survey 2015)
4
2016
Welcome Week
is without doubt the busiest most vibrant week of the University calendar. It’s the key time to introduce our students to your brand. The Welcome fair will be held on... WEDNESDAY 21ST SEPT
5
STALL TYPE National Regional Local Charity
SINGLE £1,000 £400 £150 £100
DOUBLE £1,500 £750 £250
SOCIAL MEDIA - £50 PER POST
Welcome Week Promotional Opportunities Why not become an official partner for WELCOME FAIR and have your company presence in our goodie bag give away? We can include your advert or samples in the bag from £440. Why not sponsor the bags for maximum exposure? A5 INSERT IN BAGS £ National £660 £ Local £440 £ Charity £220 WALLPLANNERS The SU wall planner will be pinned to thousands of students’ walls for the academic year. We distribute 4,000 wall planners every year, over 2000 will be placed in first years bedrooms on campus. Advertise your brand alongside key dates and become a recognised brand. Advertising space on the wall planner is limited, secure you ad before we sell out! £ £300 SINGLE £ £500 DOUBLE Welcome Fair
6
Online and Digital
Advertise with us and target students 24 HOURS A DAY. Our website has over 18,500 page views per month guaranteeing your advert will be noticed. SOCIAL MEDIA Tell students about your brand through our social media channels. We see fantastic engagement with photo driven content. One post on social media platforms £ £50, BUY TWO GET ONE FREE! Facebook post unlimited characters, twitter post limited to 140 characters inc spaces.
UP ND T STA AK OU SPE HEARD BE
PLASMA SCREENS A fantastic way to advertise visually on all of our plasma screens throughout the bar and SU Shop. £ £200 / £400 / £800 - Per Month / Term / Year
SOLUS EMAILS Sending a solus email is you chance to get your advert sent direct to all student inbox giving it that personal touch. Send your advert today to over 16,000 students. £ £1,000 National / £500 Local WEB BANNER Banner adverts give you an opportunity to promote and attract students to your product or service. Your web banner will be on a continuous loop and will stay on all pages even when the student leaves the main home page. £ £250 Month / £500 Term / £1,000 Year £ £50 Web Banner Refresh
7
Students are online, are you? 72% view on mobile devices
We have over 8,500 likes on facebook With an average reach of over 12.5k
/edgehillsu
We have over
5,500 followers
on twitter With over 99k impressons
@edgehillsu
Over 222K PAGE VIEWS on our web page last year! www.edgehillsu.org.uk 8
Other Opportunities
A STALL FOR A DAY in a prime location is an excellent opportunity for direct contact with our students. Stalls are available in the main Student Hub and SU Bar, both locations are at the heart of the campus therefore always very busy. This provides a perfect setting for leaflet distribution. £ From £200 for a 2M X 1M Stall
DISTRIBUTION OF UP TO 1000 FLYERS Get your message across to our students with flyer distribution. We are able to organise distribution of your flyers by our own promotions team in exclusive locations. These include around the Students' Union, across campus and around the halls of residence. £ From £175
9
Additional Annual Events Graduation Ball, Rate Your Landlord Awards, Welcome Week, Refreshers’ Week and Union Awards.
Graduation Ball
RATE
your LANDLORD 2016
We can develop packages that will suit you, your business needs and your budget. This may include product sampling, logos on all publicity and presence at the event.
10
Do you offer or have you thought of offering a student discount?
11
WHY NOT showcase your discount and your brand to our student population by joining our Nus Extra Local Discount Scheme? www.nus.org.uk/en/nus-extra NUS Extra is the definitive student discount and lifestyle card, brought to students by the National Union of Students. For just £12, students can access exclusive discounts and competitions – saving them money and enhancing their student experience.
YOU CAN JOIN our local discount scheme to promote your brand and reach even more students. YOU WILL BENEFIT FROM: YOUR COMPANY and discount offered listed on posters which will be on display throughout the union. A PIN on the National NUS app with your company logo DEDICATED POS
Last year we sold over 4000 NUS EXTRA CARDS. We want our students to benefit from the discounts you offer and for the community to benefit from our students shopping locally. We will offer you all of the above for only £50 + vat. However if you sign up to NUS Extra Local and give us exclusivity, we can offer this Free of Charge.
A PRESENCE ON OUR WEBSITE edgehillsu.org.uk
12
cludes
THANK YOU!
We are a charity and our aim is to ensure our members have a fulfilling experience at Edge Hill University and advertising helps us to achieve this aim. To book any of these opportunities, find out more about the options in this guide or to discuss a bespoke package please contact: CAROLINE JONES Media Sales Account Manager tel: 07393 171133 e. caroline.jones@nus.org.uk