Convenience & Carwash Canada

MARCH | APRIL 2013

캐나다 한인 상공 실업인 총연합회보 U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

Hey Baby!

Edmonton’s Sylvain Blouin rocks the carwash with his new 50’s/60’s concept 자기!

에드먼턴시의Sylvain Blouin씨는 50년/60년대 록음악을 주제로 한 세차장을 새로 꾸몄습니다 Beverages – Market changes create refreshing opportunity

음료 – 시장의 변화는 새로운 기회를 창 출합니다

General Purpose Refillable Cards are putting financial services on c-store menus 편의점은 일반용 재충전 카드를 통해 금융 서비스를 제공하게 되었습니다

Getting a grip on your ‘E’ bill monster ‘E’ bill이라는 괴물 제대로 알기

Meter Calibration talk

미터기 측정에 관한 대화

Alternative Fuels 대체 연료

PM41670539

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This information is not intended for use in promoting tobacco products to consumers, and any such use is prohibited by law. Must not be posted within sight of consumers.

2 March | April 2013

Contents

27

Publisher Brenda Jane Johnstone bjjohnstone@convenienceandcarwash.com

Editor Kelly Gray editor@convenienceandcarwash.com

We’ve all heard it.

We’ve all seen it.

And, yes, we’ve all fallen for it.

Sales Kait Walker 416-493-3912 kwalker@convenienceandcarwash.com Cody Johnstone 416-838-4674 codyj@convenienceandcarwash.com Design and Production Doug Coates, Edge Advertising Keith House, Ad Production Editorial Advisory Board Bernie Comeau, Shell Canada David Hoy, Mid Island Co-Op Dave Watson, The Chamois Kim Hansen, MI Petro Scott Findlay, Core-Mark Contributing Writers Aaron Barth Karen Budahazy Kelly Gray Patrick Jeitler Sean Sportum Ian MacLellan Aldo Sucaldito Circulation James Gordon

FEATURES

39 On Our Cover – Hey Baby!

Edmonton’s Sylvain Blouin is following his dreams to put some shake, rattle and roll into the carwash industry with his ground breaking Rock n Wash™ concept 5 Part of the Community – The CCSA’s Alex Scholten discusses Canada’s c-stores and their efforts to strengthen operators 9 Credit Card Fraud – With criminals targeting the industry what do operators need to know 13 Profitable Refreshment – Changing tastes and new demands in the beverage category are bringing opportunities to the retail environment.

subscriptions@convenienceandcarwash.com

21 Powering down your electric bill

Website www.convenienceandcarwash.com

24 General Purpose Reloadable cards are making Canada’s c-stores an alternative for financial service.

Publication Mail Agreement No: 41670539 Return Undeliverable Canadian addresses to: Circulation Department 543 Borebank St. Winnipeg, MB R3N 1E8 Cover photo: John Kroetch Photography

28 Cutting Refrigeration Costs – At 50 % of c-stores’ E bill, refrigeration is a monster that needs taming. Here are some solutions.

48 Understanding Meter Calibration for Retail Applications – The industry’s Patrick Jeitler discusses the finer points of measuring at the pump.

52 Alternative Fuels Report DEPARTMENTS

8 WCSA Report 68 What’s New 69 Ad Index 70 Change Over CONVENIENCE & CARWASH CANADA

3

Publisher’s Message

Upcoming Events April 22-24, 2013 The Car Wash Show™ Sands Expo and Convention Center Las Vegas, NV USA

Happy spring to everyone. I trust that the winter weather provided you with opportunities to capitalize on new products and gave you some extra time to speak with your local customers. I think that it is now more important than ever to greet everyone that enters your store. How many customers do you see in a day who come into your store with their handheld device firmly gripped in their hands or who are madly texting as they walk in?

We need to engage our customers! So I’ll challenge each of you to do something new. Talk to your customers! Ask them what’s new. Ask them about your store and the products you offer, go ahead ask them. You might be surprised by the answers you get.

I call some of you a couple of times a year to ask you what you’d like to see in the magazine over the upcoming months. I’m always surprised by what I hear. Some of you are getting everything you want from the pages we write while others have asked for something new.

Beginning the next issue we’ll be offering some new articles that will focus on the small retailers who are more than just a convenience store.

These are the local “got everything store” who have asked that we give them something more so they can grow and learn despite budget or language or even location restrictions. The premise of Convenience & Carwash Canada was always to provide editorial that would help you, the operator to grow your business as well as offer insight into what’s new out there and how “it” might help your business.

Your success is my business, and as always my open door policy to your valuable feedback remains not only intact, but stronger than ever. If there is a topic you’d like to have featured or if you have questions or perhaps you need an introduction please feel free to email me at bjjohnstone@ convenienceandcarwash.com You can follow me on Twitter: @carwashcanada

Brenda Jane Johnstone Publisher

May 6 – 10, 2012 NACSTECH Hilton Anatole Hotel Dallas, Texas www.Nacsonline.com May 28, 2013, NACDA Ontario Golf Children’s Charity Golf Classic Eagles Nest Golf Club nacda@nacda.ca June 13, 2013 NACDA Maritimes Children’s Charity Golf Classic Fox Creek Golf Club nacda@nacda.ca July 4, 2013 WCSA 3rd Annual Golf Tournament Heather Glen Golf Country Club Calgary, AB wcsagolf@convenienceandcarwash.com 204-489-4215 September 11-12, 2013 Western Carwash Show San Diego, CA www.wcwa.org

Convenience & Carwash Canada would like introduce you to our new advertisers: Belanger page 34 Cashtech Currency page 10 CheckMate (The Working Alone Safety Solution) page 7 XpresSystem page 32 Extrutech Plastics Inc. page 45 Harlan Fairbanks page 16 Nestle Waters page 12 Wolf Distributing page 37

4 March | April 2013

PART OF THE

Community The Canadian Convenience Stores Association is continuing to add value in its efforts to help strengthen both the industry and the independent operator

C

I am old enough!

anada’s Convenience stores have always been an integral part of the community and society at large.

The Canadian Convenience Stores Association (CCSA) is working hard to keep it that way.

CCSA President Alex Scholten points to a number of initiatives designed to maintain the spirit of trust Canadian families have placed in c-stores and their operators. For example, the ‘We Expect ID’ program is proving itself to be a good way to keep age appropriate merchandise out of the hands of minors. The program is one that trains staff to recognize underage youth and seek proper government issued identification before making a sale for things like cigars and cigarettes.

“The ‘We Expect ID’ program will undergo some important changes coming this April when we launch a new and expanded website,” says Scholten.

He explains that ‘We Expect ID’ will offer age test training that will be province specific to address each area’s unique regulatory environment. As well, retailers will be asked to sign a code of conduct that will indicate they support the principle of responsible retailing by not selling age-restricted products to minors and not selling contraband tobacco.

Those that pledge their support will be given an annual compliance decal to display in store to let the community know they are socially responsible retailers.

“Retailers that sign the code will commit to training their staff to request identification from anyone who appears to be 25 years old or younger before they are sold agerestricted products like tobacco. They will also be asked to commit to having their staff ask for only government issued ID. And finally, they will agree not to sell contraband tobacco products.”

CONVENIENCE & CARWASH CANADA

5

the Association is working with a number of organizations to bring greater awareness to Canadians about the damage high rate credit cards are doing to small business.

S

cholten comments that another important aspect of current CCSA efforts is to help keep store costs down. Here he points to credit card fees.

Currently, the Association is working with a number of organizations to bring greater awareness to Canadians about the damage high rate credit cards are doing to small business. Not only do socalled premium cards bring a high rate of interest to consumers, retailers must pay a transaction fee that can be as high as three per cent of the purchase. In the case of gas bars, this fee can mean there is no profit and sometime even a direct loss for the sale. Scholten mentions actions currently being pushed by New Brunswick Senator Pierrette Ringuette where she hopes to have rates capped.

“By July of this year both VISA and MasterCard transaction fees will have gone up again. The fees already represent one of the highest cost areas to retailers and this increase will only make matters worse. As prices go up, the amount of fees paid to credit card companies go up as well. As consumers feel the pinch of higher prices they also tend to use their cards more often. Both of these factors serve to squeeze Canada’s c-stores even harder. This concern is a very high priority for us as an industry association and we are working hard to help get fees capped at a rate that is equitable.”

6 March | April 2013

According to Scholten the idea is for both industry and individual retailers to share and show responsibility. “As an Association we need to be able to demonstrate to governments that we not only take the issue seriously, but have solid well established programs in place to educate our membership and that our members are in support of regulations and can work with-in the regulatory guidelines,” he says noting that the code of conduct is a way to demonstrate acknowledgement.

Because the CCSA takes the responsibility of leading the industry in this important program very seriously, the ‘We Expect ID’ online education program has been made available free of charge to any convenience retailer in Canada; regardless of whether they members of the CCSA. Program registration is easy and can be quickly done online. It’s important to remember that failure to comply with government regulations on the sale of age-restricted products like tobacco can result in stiff fines and, potentially, a store may lose its license to sell such products. This in itself should be a strong reason to have staff take the course.

“The new program will be easier to use for staff and operators.

Also, it will allow storeowners to track staff who have taken the program which is a big positive given the rate of employee turnover in the industry.

“Canada’s c-stores have already shown a compliance rate of over 80 per cent when confronted by mystery shoppers employed by government showing that the industry takes age testing very seriously. This will bode well for us as we seek opportunities in other areas such as beer and wine sales. With this new website and program we will be able to demonstrate not just compliance, but skill as well.

For example, with more and more c-stores developing larger foodservice offerings the CCSA programs will be able to provide on-line training for food handlers. In the future, a module for staff safety and security will be added and as the need arises we can develop more valuable supports for our members.”

The idea, says Scholten, is to display greater professionalism across the board. Indeed, the power of these new programs is such that store staff can be trained to be better sales persons thanks to enhanced product knowledge and sales techniques. This means learning about new products and how to address customer demands. “There is more to c-store sales than standing at the counter and working the cash register. Staff need to know how to approach customers and help them make the right choices, especially when there are so many new products in the market.”

Scholten remarks that their mandate is to represent the economic interests of the industry and be a voice for positive change. They are doing this through not just advocacy efforts, but through training and education such as their Responsible Retail Training modules. “We are also a conduit for the industry to come together. This means we are a support for networking as well as a good way for manufacturers and suppliers to effectively reach a wider range of independent retailers who need to have the latest in products as well as supplier service and supports.

“We will continue to develop more value added initiatives that will help enhance the skill sets of the industry as a whole. For the small independent operator I believe we can offer essential training and education that can help make the difference in very tough marketplace.”

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|

WCSA Report

In the last issue we said goodbye to 2012 and hello to 2013.

2012 ended on a positive roll and 2013 promises to be a strong year for building the association and strengthening the c-store industry in the West. It all starts with rolling out the business plan and getting closer to the grass roots in 2013.

What we’re all about The associations Mission, Vision and Values are the foundation of its work but have never been spelled out on paper until now. Here they are. We plan to honour them in 2013.

Our Mission The Western Convenience Stores Association (WCSA) is dedicated to the continued development of a vibrant, diversified and sustainable c-store industry through ethical advocacy, the development of innovative education and training programs, and commitment to the highest industry standards. We serve the interests of our supplier and distributor members through the expression of a single voice for the c-store retail channel.

Our Vision A c-store environment where retailers enjoy the respect of public policy makers, earn satisfying financial returns, and are highly valued within their communities.

Our Values Responsibility: We ensure that c-stores act responsibly in their communities through age verification training and the legal sale 8 March | April 2013

of any products legitimately carried in the c-store channel.

Integrity: Our members uphold the highest ethical standards of conduct.

Retailer focus: We support the interests of all c-stores, regardless of WCSA membership.

Service Commitment: We want all those who deal with us to have a positive experience. Those applying for membership should find the process welcoming and easy. Those participating in events should find us highly professional and efficient. Those we consult regarding public sector policy should find us courteous and genuine.

The new web site is a first step in that direction and will serve as a communications hub and resource centre for all our members.

Our Plan Work in 2013 will focus on three key program areas: Professionalization of the association; industry standards and programs; Advocacy; and Communications and Marketing.

We have support!

So far Andrew has largely been carrying the full load with no staff support and support from consultants. Andrew is

pleased to announce that he now has his own communications and public affairs team to help with the heavy lifting on several campaigns that are planned for 2013. “Between now and the end of the year we want to do public awareness campaigns in each Western province to let governments and communities know the role c-stores play and how they can help make those communities stronger and healthier.” Ketchum Communications and Greenaway and Associates have joined the WCSA on a monthly retainer to provide strategic and communications support for 2013.

“This will take a huge load off and make it possible to get much better traction on issues as they emerge while putting forward thinking plans into play.”

That awful State of the Industry Survey!

Good news! The WCSA put forward a proposal to allow independent retailers to respond to a highly simplified annual industry survey. The planned survey will not request any information on sales figures or profit margins. Instead, it will focus on how distributors and suppliers can improve their service to small retailers. The survey will be advertised on www.thewcsa.com and will take only 10 minutes to complete.

by: Sean Sportum

CREDIT CARD FRAUD

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For retailers, credit card fraud is a constant reality and with the slow integration of Chip and PIN technology fraudsters continue to target our industry. While it is not always possible to prevent all payment card fraud from happening; education and awareness is the best defense to avoid being a victim – and ultimately reduce your losses.

There are several ways credit card fraud can happen. For instance, a credit card that is lost or stolen may be used to make fraudulent purchases. In another example, a fraudster obtains a credit card number and expiry date; then uses this information to make purchases over the phone or on-line. Fraudsters may also tamper with a payment terminal and obtain credit card information to create a counterfeit card – this is usually the work of professionals.

Developing a credit card acceptance policy and posting signage (ex. Fraud Prevention Program in Effect) to notify potential fraudsters that your business has a formal process when accepting credit cards is a good start. But, the crucial step is to educate your staff and have them understand and follow the procedures; especially for those multi unit retailers. If a fraudster is successful at one

CONVENIENCE & CARWASH CANADA

9

location, they will visit other 1. Does the signature on the credit card match what locations thinking you are an was signed on the sales easy target. receipt?

Here are two basic steps to 2. Do the last four numbers follow when accepting a credon the credit card it card. Compare the credit match the last four card to the sales receipt and numbers printed out verify the following: on the sales receipt?

1988_CashTech Currency_Convience&Carwash_PrintAd_5:Layout 1 13-02-13 11:23 AM Page 1 This is the best way to identify a counterfeit (compromised) card.

Professional fraudsters will have matching identification to accompany the credit card, so if these numbers DO NOT match you know the card is fraudulent. The best way to handle this Automate your cash handling situation is to advise the with a fully secure coin and individual you need to note recycling solution. call for authorization – at this point the fraudster • Secure your cash knows they have been discovered and will leave • Reduce labour the store.

• Eliminate cash As an added layer of seshrinkage curity, implement a practice that any credit card • Increase your purchases over $75.00 cash flow requires a valid piece of • Manage your cash identification (ex. Drivers with precision license) from the customer to verify the authenticity of the card holder. This will assist in identifying those fraudsters who are using recently stolen credit cards to make quick purchases of high value (ex. lottery, gift cards and tobacco products).

This information is provided to make you aware of the many ways that fraudulent activity occurs, what to Coin and Note Recycling Float Dispensing Coin Replenishment watch for, and the things you and your employees Let our cash management expert show you how to achieve a can do to protect your busisignificant ROI. Book your FREE two hour consultation now. ness.

Call Robin Steinberg at 1-800-268-5457 x4831 now Remember, education to find out more about our services and special offer. and awareness is your best www.cashtechcurrency.com defense against fraud…

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by: Kelly Gray

PROFITABLE

Refreshment Canada’s taste in beverages is changing and this means opportunity

C

anada’s a thirsty country and there is perhaps no sector in business that understands this as well as convenience stores. Last year this desire for liquid refreshment saw c-stores take in nearly $120 million in sales for everything from Carbonated Soft Drinks (CSD’s) to new age ice teas and energy drinks to bottled waters.

As respectable as this till ring is, the market for soft drinks has shown decline in sales over the past five years.

However, this is now showing signs of fresh life claim market analysts where crystal balls and computer programs suggest the resurgent economy and the push from food companies to drive sales through innovation is moving the yardstick higher.

“Increase in real GDP, employment gains, and rising disposable income will contribute to stronger consumer confidence, encouraging them to not only increase their beverage consumption, but also to diversify

selection by, for example, trying new products that are launched on the market,” says Ashley Sellers an executive with Euromonitor International, a leading trade data specialist. Furthermore, she says, “Canada’s recent announcement to eliminate tariffs in the food processing industry is expected to lower the price of a number of soft drinks sold through Canadian retailers,” she says.

Indeed, lower prices for some cold beverages and an uptick in the econ-

CONVENIENCE & CARWASH CANADA

13

omy spell good times for the c-store sector where the majority of refrigerated drinks are purchased. Last year Canada’s convenience sector rang up $119,411,000 in cold beverage sales.

This represented some 5.8 per cent of total sales and 9.1 per cent of industry profit at stores from coast to coast to coast.

“There is a growing desire from Canadians to consume less calories and Natures Blend offers just 100 calories per serving” John Challinor, Director Corporate Affairs at Nestle Waters

According to industry analyst Joel Gregoire of NPD, Canada’s top gun in food trade data, convenience stores dished out close to 75 million servings of CSDs in the year ending November 2012. Taking a long-term view, he says this represents a notable drop compared to 5 years ago (2007) when there were just under 94 million servings of CSD sales reported at convenience stores.

“When we look at the total percent share of servings by age group, the largest drop has come from young adults 25-34 years old. In 2007 they represented 23 percent of servings, in 2012, that number dropped to 16 percent. When looking at restaurants (both quick-service and full-service), there’s been a 6 percent drop in servings over the past five years. While the decline is not as sharp as what has been experienced at convenience stores, it’s still indicative of an overall declining trend in soft drink consumption. (CSD servings in 2007 = 1.2 billion, 2012 1.1 billion) Even at home the decline is noticeable.

For instance, in the 12 months ending March 2012, the average Cana-

Number of soft drinks per year consumed by Canadian at home.

Total percent share of servings young adults ages 25-34.

16% 2012 2002

75

2007

2012

57 45

14 March | April 2013

dian reported that they drank 45 soft drinks when at home. In 2007, that number was 57 and in 2002 it was 75.

This said, he points out that the demand for refreshment is still there and is actually growing in some sectors. For example, foodservice saw a 16 per cent gain in non-carbonated soft drink purchase between 2007 and 2012 with Canadians consuming 90 million servings.

Behind this trend, states Euromonitor’s Ashley Sellers are a number of challenges. Here she points to concerns over widespread consumption of high-sugar and high-calorie drinks that have resulted in faltering consumer trust in the safety and quality of these beverages. “The result has been a softening of overall retail sales of soft drinks during the review period,” she says.

In the face of these challenges, soft drink companies have been proactive in providing diversified beverage options (i.e. Non Carb CSDs) to the consumer, in some cases addressing the issues around obesity head on, and innovating with new flavours. Certainly water has been one area that has

23% 2007

16% gain in

non-carbonated

soft drink

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shown tremendous gains and is working hard to take up the slack.

At Nestle Waters, a company that offers some of the best-known brands in H2O with a commanding hold on market share across the country, they are launching Nature’s Blend this spring. This product is a flavour-enhanced water offering fruit juice and vitamin and mineral enhancements.

According to Director Corporate Affairs at Nestle Waters, John Challinor, the segment is trending upward and this new product is expected to do well. “There is a growing desire from Canadians to consume less calories and Natures Blend offers just 100 calories per serving. We see this product

16 March | April 2013

as offering a specific solution to consumer demands that c-store operators need to be aware of,” he says, suggesting that store staff should be product and trend knowledgeable so they can best advise customers who are seeking alternatives.

Nature’s Blend will be available in three 473 ml SKUs – Tropical Citrus, Acai Grape, and Orange Mango.

This will add to their portfolio that includes brands such as Montclair, Nestle Pure Life, and Perrier as well as San Pellegrino. He reports further that business in the sparkling water sector is up by 5 per cent with growth expected to continue beyond 2015.

Following Health Canada’s deci-

sion to add plant sterols (phytosterols) to its tightly regulated list of approved food health claims in May 2010, manufacturers of fruit and vegetable juices seized upon their newly found opportunities for growth, in a market that is constantly challenged by the need for innovation. For example, A. Lassonde Inc expanded its line of Oasis juice by introducing Oasis Healthbreak CholestPrevent, followed by Coca-Cola Canada’s launch of Minute Maid Heart Wise; both of which are now fortified with plant sterols.

A. Lassonde continues to innovate to help the drive fruit juice sector as Canada’s largest national player with

“The ideal strategy is to merchandise new products in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retailers should rely on manufacturers for planogram recommendations to ensure products are given adequate space and are visible for shoppers. new products in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retailers should rely on manufacturers for planogram recommendations to ensure products are given adequate space and are visible for shoppers.”

its wealth of labels that include Oasis, Allens, Rougemont, Fruité, DelMonte & a host of others. In addition, the company has just launched a new 473 PET bottle for Oasis in its top six juice varieties as well as 3 DelMonte cocktails and 3 Flavür Iced teas. “We are proud to be Canada’s largest juice provider with plants in NS, Qc, Ont & Alberta and thousands of employees across the country” says Luc Prevost, Vice-president of Marketing at A. Lassonde.

“Our c-store business has always been important to us. Now with Oasis solidly distributed coast-to-coast, we are really stepping up our presence in c-stores,” he says remarking further that they offer a great price point on 960ml tetra boxes that are popular with teens and blue-collar workers who look to c-stores for nutritious cold refreshment. “Oasis juices are always no sugar added products and 100% juice,” he says ”and at approximately $2 for almost 1liter of juice, this offers great value.”

Prevost reports that although other categories have innovated quite a bit in past few years, juice remains very important in the c-store business and innovation will come from packaging and adapting to newly mainstream, previously exotic flavors such as mango or passion fruit.

Another interesting alternative comes from Planet E Beverages Inc. This company has been marketing its own brand UrbanZen Tea line into the central Canadian market and parts of the US with success using organic growth. According to John

Palacios, Director Sales and Marketing with the Toronto-based company, they are focused on c-stores in downtown core areas and high-density suburbs. There, beverage savvy consumers are making planned purchases for this iced tea line that uses hand– picked whole leaf green tea that is real brewed. “This means c-stores have dedicated customers that come back for a product they know is on hand. The opportunities also exist to cross merchandise healthy snacks to these consumers to drive higher dollar spend at locations,” he says.

He comments that they spent a lot of time on R&D on this product to create something that is not a ‘me too’ beverage. Planet E Beverages offers five products in the UrbanZen Tea line – Honey Jasmine, Lemon, Green Apple, Ginger and Mango Aloe Vera.

Products feature real ingredients like jasmine flower and pieces of aloe vera. New will be Calamansi Lime Aloe Vera, a tea with a unique lime flavour that is tangy and quite refreshing and will give lemon-loving consumers a fresh new natural taste of enjoyment and thirst quenching.

Coconut water is yet another fresh face of beverage innovation that has made the jump from ethnic to mainstream. The market is still young here in Canada, but in the US industry majors such as Coke and Pepsi have used significant celebrity star power

to shake the tree to grow sales for this fruit beverage product that has long been a mainstay of shelves that once only catered to Brazilian, Thai or Pilipino customers.

Here in Canada Euromonitor reports store shelves currently feature a multitude of coconut water brands, such as O.N.E, Beyond, Zico, Grace, Blue Monkey, Cocos-Pure and others. In spring of 2012, Starbucks announced the launch of O.N.E. brand at its cafes across Ontario and British Columbia in a move that signaled O.N.E.’s entry into our market. Despite all the buzz generated by the new trend, sales of coconut water in Canada remains small with less than $2 million in retail in 2012, and growth in lower single digits expected.

Leaders in the market here are Coke’s Zico, a product range that offers three flavours- original, chocolate and latte, and Pepsi’s O.N.E. In the US Vita Coca is the hands down winner with sales of roughly $100 million in a $400 + market that saw its product doubling in sales over the last couple of years. Behind this kind of gain is a low calorie, high nutrient beverage popular with the workout crowd. Expectations are the market here will mirror that in US following marketing blitzes over the next summer.

Alternatives aside, cold beverages can be just plain fun. This is the place for quenchers like ICEE slush bever-

CONVENIENCE & CARWASH CANADA

17

ages and other products marketed by Harlan Fairbanks. Blair Wankling VicePresident Sales at Harlan Fairbanks suggests C-store not involved in a machined beverages need to reconsider their drink options. He mentions that significant margins in the range of 40 to 80 per cent are available to operators that have equipment on site.

Slush Puppy has been a long-standing winner from Harlan Fairbanks and ICEE was the originator of the frozen carbonated beverage. “ICEE is fluffy and less wet. This means more profit.

Its also features less hassle because it’s a bag in box set up,” he says noting that of the 11 flavours in the ICEE lineup blue raspberry is the leader ahead of cherry and cola.

18 March | April 2013

Wankling also suggests looking hard at fruit smoothies and frozen cappuccino. “Carmel Chocolate Macchiato has been a very strong seller as people look to innovation and novelty,” he says, noting that frozen ‘capps’ take advantage of the gains in the specialty coffee segment.

Specialty coffee beverages stand out as the time honoured delivery beverage for a quick hit of energy.

Now there is a growing list of high power energy products that are making news in the market.

For example Coke will be introducing Monster Zero Ultra, Monster Ballers Blend Punch, Monster REHAB Orangeade, Monster Absolutely Zero 4pk in the energy segment. According to Darren White, Director, Convenience Retail Channel Strategy & Marketing, Coca-Cola Refreshments, Energy Drinks are one of the fastest growing categories in the market and convenience stores are the number one destination for these products. “Because flavour innovation plays a big part in driving this growth, having new innovation such as the new Monster SKUs available will help to drive traffic among core energy drink consumers,” he says, adding that new products are important to the beverage category because they drive store traffic and encourage repeat visits. “The ideal strategy is to merchandise new products

in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retailers should rely on manufacturers for planogram recommendations to ensure products are given adequate space and are visible for shoppers.”

New as well in Energy Drinks is Red Bull Editions a line of flavours and colours available in distinctive red, silver and blue cans. Editions deliver the same energy boost and are made with the same lightly carbonated formula as original Red Bull, enhanced by three crisp new flavors–cranberry, lime and blueberry. The launch of Editions and the innovation in flavors follows the successful Red Bull Total Zero launch in 2012. The Editions, launched nationwide in March 2013 and will be priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. The Red Bull Editions will be sold as single 250 ml (8.4 oz) cans for $2.69.

What all these new entries suggest is a growing demand for liquid refreshment. The challenge for Canada’s C-store operators is to understand their customer base and position the right product behind cooler doors. While some segments such as CSD’s are flat others such as sparkling beverages and Ice Teas are in full growth mode. With almost 10 percent of industry profit at stake, operators need to pay attention and keep sales hot with cold beverages.

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HEY ONTARIANS! Don’t just pay that electricity bill. You can reduce it.

Most small businesses get the electricity bill – wince – then pay it without any more thought. They don’t even know when during the day they use electricity, or for what. Well it doesn’t have to be that way.

1. Take advantage of free or cheap small business conservation programs.

•

i.

Some are free. You can get a lighting retrofit up to $1,500 absolutely free if you are a small business account in Ontario below 50 kW of demand (ie – there are no demand charges on your bill). It’s the Small Business Lighting Program delivered through your local electric utility. Call them or go to their web site.

Want examples?

Service business–Dundas saved $300 – 22%

2. Make sure that you are buying electricity in the least expensive way.

•

Is the RPP right for you?

Small businesses are on the Regulated Price Plan and have a Time of Use Meter. This is good for you if you operate 24 hours/day, 7 days/week, but bad for you if you operate 8 hours/day 5 days/week.

•

7/24 or 5/8. Time of Use meters measure and charge for electricity exactly when you use it. If that use is substantially in off peak periods, you win; if it is in on peak periods, you lose.

ii. Restaurant – Hamilton saved $470 – 14% iii. Office – St Catharines saved $290 – 10% iv. Convenience – Hamilton saved $550 – 11% •

Some are low cost. Your electric utility can also help if you are looking to retrofit other electricity consuming equipment such as lighting, motors, refrigeration and air conditioning. There are incentives of up to 50% of the cost.

•

You’re paying for them anyway.

The costs of conservation programs are recovered through a charge on every customer’s use. If you are not participating, you’re just paying for a neighbour who is.

•

3. Stop putting heat inside your freezer and cooler •

Door heaters. There is a heating element around the door to reduce condensation.

While this is only needed on a few very humid days, it is always on. There may be a switch, or your technician could install a humidity sensor so that it only heats when needed. That would save you at least $40 per door.

•

Fluorescent tubes inside the cabinets create more heat than light. Replacing them with LED lights will save at least $80 per door.

Is there a better rate for you? If you are primarily open between 7a.m. and 7 p.m., and not always open on weekends, you are likely paying too much on the Regulated Price Plan.

You might consider finding a contract that charges the same amount per kWh regardless of time of use. There are new offers designed to allow you some choice, and cancellation rights.

Written by Ian MacLellan of www.Energyshop.com, an independent source of advice and consulting on natural gas and electricity across Canada.

CONVENIENCE & CARWASH CANADA

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By Alex Romanov, CEO, iSIGN Media

Proximity Marketing Delivers Real-Time Metrics to Stores, Gas Stations

These days, people are much more likely to pay attention to the small screens they hold in their hands than to the billboards and other print advertising messages they encounter in public spaces.

The digital revolution’s smartphone phase is in full swing, with more than one billion smartphones in use worldwide, a number that is expected to double in just a couple of years.

Consumers are constantly bombarded with messages – via television, radio, direct mail and virtually every other imaginable medium. With all the competing ads, it’s tough for retailers to cut through the clutter. As a result, they’ve come to expect low response rates. Merchants typically also have low expectations when it comes to their ability to target potential customers because traditional advertising blankets consumers by ZIP code or broad demographics in search of a small fraction of responders.

Smartphones – paired with digital signage and a proximity marketing strategy – can change this dynamic, reaching customers via a medium that still captures their undivided attention.

Proximity Marketing and Privacy Proximity marketing is a strategy that leverages smartphones to deliver messages and gives retailers a key advantage because consumers are much more likely to purchase an item when they are at the point of sale.

Proximity marketing isn’t the only form of mobile advertising; currently, about more than 90% of mobile advertising is delivered to smartphones via SMS or email.

However, those channels often don’t take advantage of consumer proximity, and they can also raise consumer privacy concerns.

High-profile companies have paid multimillion-dollar fines for collecting IP-based data and using SMS technology to compile sensitive consumer information. The violations hurt the companies’ bottom lines directly due to legal liability and indirectly by undermining their brands.

Retailers who want to deliver proximity marketing messages without compromising consumer privacy can use Bluetooth® and Wi-Fi technologies instead. Bluetooth is familiar to consumers and widely used in a variety of applications. It also protects privacy by accessing the device signal rather than communication venues that contain sensitive data.

Proximity Marketing in Action Convenience stores, gas stations and car wash operations looking to drive revenue higher and reach greater numbers of customers affordably can benefit from observing the experience of others in the industry who have successfully used proximity marketing.

A leading Canadian convenience store chain recently deployed digital antennas to deliver mobile messaging via Bluetooth and Wi-Fi to smartphone users who come within 300 feet of the installation.

Customers opt-in to receive the message, which interacts with the mobile phone without collecting identifying user information.

Messages are delivered about products and services that the consumer has implicitly expressed an interest in by coming within range of the transmission.

With the right proximity marketing strategy and partner, these retailers get real-time metrics about customer preferences, all while protecting consumer privacy. Software and backend reporting systems gather, process and organize large datasets to yield meaningful business intelligence. This allows the merchants to gauge the effectiveness of any particular message in real time, adjusting marketing campaigns to optimize revenue generation.

Proximity Marketing and Results Proximity marketing delivers incredible results for retailers such as convenience stores, gas stations and car washes. In one recent multilocation gas station installation, the retailer used digital antennas to broadcast an offer for a 10 cent discount per gallon of gasoline purchased; the response rate was nearly 25%.

Proximity marketing empowers retailers to deliver millions of impressions in a way that cuts through the messaging clutter, reaching consumers on their smartphones with relevant offers. It’s a win for consumers since their privacy is protected 100% and they receive messages about products and services that they’re likely to need.

A proximity marketing strategy is also a huge win for retailers. Not only can they drive revenue with attractive offers that they can adjust in real time, they can gain incredible insights into customer preferences – all for an investment that is just a fraction of the cost of a typical direct mail campaign.

The smartphone has revolutionized the way people communicate and interact with the world around them. Now it is changing the way retailers like gas stations, convenience stores and car washes generate revenue and get to know their customers.

About the Author Alex Romanov is CEO of iSIGN Media, a leading North American multiplatform advertising solutions company that utilizes Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. Find out more at http://isignmedia.com/.

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By: Karen Budahazy General Manager, InComm Canada

Gifting Convenience When considering the best resources for managing money, consumers should include their local gas stations or convenience stores on that list.

The vast array of prepaid and general purpose reloadable (GPR) solutions available today have enabled gas stations and convenience stores to serve as financial institutions for their customers. Many gas and convenience chains not only offer prepaid cards for general use or for specific purposes like wireless minutes or music downloads, but also a variety of gift cards for some of Canada’s most popular retailers.

Many people view prepaid cards as a gifting option or as a way to access digital or mobile content. These cards are also an extremely useful tool for managing personal finances. Consider that debit and credit cards often have the “Monopoly money” effect where it is easy to spend beyond your means because the card that does not seem

24 March | April 2013

to have a tangible end point. Prepaid cards, on the other hand, enable consumers to determine a spending cap for each of their budget categories and pay for them in advance, which curbs unnecessary purchases and over-spending.

Prepaid cards are also one of the most convenient payment options available. They are offered in-store and electronically by a vast array of retailers, and GPR products make adding funds for regular budgeting a breeze.

GPR cards are one of the fastest growing types of prepaid products, as they operate much like credit or debit accounts and are widely accepted as such, but they keep spending in check.

This expansion of available payment solutions and the increasing demand

from consumers has led to an exciting boom in the prepaid market overall, and the Canadian convenience sector particularly. A recent study conducted

by NorthStar Research Partners, in collaboration with InComm Prepaid Canada Inc., found that the sale of financial products in the gas/convenience sector has grown exponentially in recent years. Sales numbers nearly quadrupled from 2009 to 2012, and those numbers jumped 61 percent from 2011 to 2012.

Gift cards and GPR cards can present an extremely lucrative opportunity for gas station and convenience store owners, increasing consumer foot traffic and loyalty; however, there are important factors to consider, including the continually evolving regulatory

space. In Canada, new regulations are currently pending from the Federal government covering these types of products, and these are expected to be ratified by the end of 2013.

A fairly recent trend in the gas and convenience category, which has been extremely popular with both retailers and consumers, is the offering of rewards and loyalty cards. Already a successful tool for grocery chains and apparel retailers, rewards cards are an ideal fit for gas stations and convenience stores. Many motorists simply pull into the nearest station when they need to fill up; however, reward cards encourage them to look for a particular station. As global gas prices skyrocket, rewards programs can be extremely powerful loyalty drivers to make consumers feel as though they are gaining something extra at the pump.

More, as filling up the tank has become an increasingly expensive line item in the personal budget prepaid gas cards have become popular for gifting. IAs well, it is common knowledge that gift cards can come in handy

as last minute gifts or as flexible gift options for those hard-to-shop-for people. For this reason gift card displays are very prominent in many stores. A 2013 survey commissioned

by InComm found that 41 percent of respondents pick up gift cards during their usual shopping trips. That stat underscores the enormous opportunity for added revenue that offering prepaid gift cards can hold. The survey also found that in 2012, 24 percent of respondents had purchased gas cards for other people, and 29 percent purchased them for themselves, and the average amount spent on those cards was $49.50. For a product with a very low initial investment, that amounts to a significant new revenue stream for retailers.

Merchandising has also proved to be an important factor in driving revenue for prepaid products. Gas stations and convenience stores vary in size, but have an edge over big box and grocery stores when it comes to prepaid merchandising because they are smaller spaces and there are only so

many places consumers have to search to find what they want. Even so, retailers should consider that 54 percent of survey respondents indicate that they look for prepaid card displays at the cash counter. Placing those displays in the first place consumers look can make a significant difference in the number of cards sold.

Gas and convenience stores are all about offering their consumers exactly that: convenience. Prepaid cards and GPR cards are an ideal fit for this sector because they too are all about providing convenient payment options. Gas stations and convenience stores are a weekly, if not daily, visit for many people, which means that the added benefit of prepaid – consumer loyalty – also aligns with retailers’ needs. Seeing success from these products is simply a matter of staying on top of trends and customer demands and complying with regulation. After that, retailers can sit back and watch their revenue streams steadily increase.

by: Aaron Barth

The Four Letter Word Your Customers Want to Hear We’ve all heard it. We’ve all seen it. And, yes, we’ve all fallen for it.

Think about that FREE! gift you received when you signed up for that credit card you never use. Or that FREE! ball mark repair tool you grabbed at the last convention despite the fact that you never golf. Or that awful band you put you and your friends through simply because cover at the bar was FREE!.

There can be no doubt about it: People LOVE free stuff. It just feels great.

As Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University, explains in his groundbreaking book Predictably Irrational, “Zero is not just another price... Zero is an emotional hot button – a source of irrational excitement.” (Ariely 2008, 55)

[CONTINUED ON PAGE 37]

CONVENIENCE & CARWASH CANADA

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by James Careless

Effective Ways to Cut

REFRIGERATION COSTS According to Manitoba Hydro, refrigeration systems can account for more than 50 percent of a c-store’s electricity bill. This expense applies to everything from Slushee machines to glass door coolers, all essential elements of a modern c-store’s product offerings.

28 March | April 2013

CONVENIENCE & CARWASH CANADA

29

Cost-conscious c-store owners will do everything possible to reduce their refrigeration costs, to drive down hydro bills.

The key to achieving this lies in reducing how much power a c-store consumes in keeping products cool.

HERE ARE SOME EFFECTIVE WAYS TO MAKE THIS HAPPEN. Acquire EnergyEfficient Refrigeration Equipment

When you’ve got three Slushee machines sitting side by side, each extracting 20,000 BTUs of heat from the drink mix to make and maintain the ice, that’s a lot of heat.

30 March | April 2013

To reduce gasoline costs, turn in the Hummer for a Toyota Corolla. To cut refrigeration costs, replace powersucking coolers with Energy Star-rated energy efficient coolers.

Such an equation seems obvious, but it isn’t. The reason? Many c-store operators get at least some of their coolers from vendors, in exchange for carrying their products.

The problem is that “vendors are responsible for the cost of coolers, but not the electricity they use”,” said Ian MacLellan. He is VP of Energyshop (www.energyshop.com), a Torontobased energy conservation consultancy. “The cheapest coolers usually aren’t the most energy efficient, which means the c-store ends up consuming more electricity than it needs to,” MacLellan said.

Ideally, c-store owners can use their regular equipment replacement schedules to acquire energy-efficient coolers from vendors such as Hussman, IMI Cornelius, TFI Canada, and Western Refrigeration. When doing so, be sure to ask about an Electronically Commutated Motor (ECM). It is a high-efficiency brushless DC motor that uses significantly less power than

conventional AC motors, thus cutting refrigeration costs.

How much less? “About one-third less, if not two-thirds,”said Adam Duncannon. He owns Delta-Therm Refrigeration Services in Calgary, a provider of refrigeration installation and repair services. Delta-Therm’s c-store clients are finding these motors to be good investments. “Payback on investment occurs pretty soon after we install ECMs, when replacing refrigeration coils or doing new installations,” Duncannon said.

Another option is to ensure that the cooler’s excess heat is properly vented.

Again this sounds like a no-brainer, but the truth is that many stores allow the heat extracted by their refrigeration systems to be dumped back into the store. This increases the store’s interior temperature, making the coolers and the air conditioning run more often; both resulting in higher energy consumption.

“This may not sound like much, but when you’ve got three Slushee machines sitting side by side, each extracting 20,000 BTUs of heat from the drink mix to make and maintain the ice, that’s a lot of heat,” said Alex Pettes. He is president of TFI Canada in Brampton, Ontario. It distributes Taylor soft serve/frozen yogurt, slush/frozen

coffee beverage, and milkshake makers to-c-stores; all of which generate heat.

“One solution is to have your refrigeration systems installed such that the coils sit outdoors,” Pettes advised.

“This way, the heat is expelled outside. You don’t increase the c-store’s temperature, which makes the coolers and AC work less – and cost less.”

Manage Your Coolers More Effectively Pre-set defrost cycles are a standard feature of coolers. But defrost cycles require a lot of heat to do their jobs. To minimize their impact on the bottom line, they should be set to run when electricity costs are at their lowest, during off-peak hours.

“Electricity during peak periods costs more than twice as much as electricity used during off-peak hours at night and on weekends,” said Ian MacLellan. “So take advantage of this fact to cut your hydro bill.”

Another option is to turn off antisweat heaters. They are only needed to keep doors unfogged during the summer months. Yet many c-stores let them run unnecessarily all year-long, and pay dearly for the privilege.

One last cost-saver is to regularly clean the dust from cooler refrigeration coils. “When coils gets dusty – and they all get dusty – they don’t shed heat as effectively,” MacLellan said. “This makes coolers work harder to stay cool, requiring more power, and thus driving up energy expenses.”

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of. So it makes sense GE’s Immersion LED incandescent – to buy new coolers display lighting and requires less equipped with LED systems can consume maintenance to lights, and retrofit older up to 85 percent boot. Immersion coolers with LEDs too.

LED lights are less power than GE’s Immersion LED fluorescent lights available for both display lighting systems vertical and horican consume up to 85 percent less zontal coolers power than fluorescent lights – and In the U.S., the Wawa chain of over fluorescent uses less electricity than more than 600 c-stores installed GE Im[CONTINUED ON PAGE 41]

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Edmonton’s Sylvain Blouin is looking to be the Big Bopper of the carwash industry. The retro style and the innovation of his new Rock-N-Wash™ progeny might just get him there.

CONVENIENCE & CARWASH CANADA

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34 March | April 2013

S

ylvain Blouin is giving birth to a new way to clean vehicles. Now after years of labour pains he is ready for the final push in an effort that will breath life into what will be one of North America’s most innovative carwash facilities. He expects the outcome to be worth the effort that has included sourcing the best equipment, investing millions of dollars and even lobbying the Alberta and Edmonton governments to get behind new age water reclamation practices that would green light his Rock-N-Wash™ concept.

His vision is a definite departure from the standard fare at many Canadian and US carwash locations. First, there is the fun of the 50’s and 60’s themed decor that has him dressing like Elvis in photos to promote the business. Next is the idea that carwashes can be a better overall consumer experience. This follows through with a broader

raphy ch Photog hn Kroet photo: Jo

a

b

e

f

c

d

g

h

Ground Breaking Ceremony Celebration a. Sylvain & his wife Louise unveiling of Signage on the lot b. Sylvain speaking to friends and family members c. Truck Bay Foundation wall d. Superintendent Extraordinaire Calvin with Loyal Companion Abby e. More speech by Sylvain f. Foundation Wall g. Elvis has his Car Ready to Rock-N-Wash™ h. Tunnel slab CONVENIENCE & CARWASH CANADA

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Big Bopper of the carwash industry

photo: John Kroetch Ph otography

At Rock-N-Wash™ not only is there a massive amount of 50’s/ 60’s style signage and memorabilia

that let people know where they are, but Blouin is launching a comprehensive website that talks about the experience, the services and the specials.

range of service and product selection. Rock-N-Wash™ finishes up with system innovation that not only gets cars and trucks cleaner, but is also eco friendly in an approach that promotes sound environmental stewardship.

A senior business executive that worked with some of the top names in the corporate world, Blouin found his life rocked by a series of shifts with these majors. He got caught up in the reorganization and downsizing wave that hit US and Canadian business over the past couple of decades. He finally had enough and decided to take his learning from 20 years at ‘Hard Knocks University’ and use it to create a project he could control from concept to completion.

His conception is known as Rock-N-Wash™, a soon-to open facility located at 4803-55 avenue or at the Corner of 50th Street and Whitemud Drive in the Alberta capital.

Under a life-size model of Elvis sitting in a 1957 Chevy will be three lines for washing. In one line there will be a highend, 100% friction free conveyor belt tunnel where state of the art systems ensure the maximum in full service carwash experience. A client will be able to get their vehicle completely washed from pre-soak to tire shine & spot free rinse in about 2 minutes. In another line customers will use drive-thru wash bays in a fog free environment that are expansive and easy to move through with one direction driving where clients don’t have to back out when finished cleaning their cars. Blouin has a patent pending on the design. There will also be larger lines for truck and RV business. Here Blouin plans two 110-foot bays with four service points and four sani dumps. Each line will have its own exit to make cleaning quick and efficient with capacity of 100 cars per hour in the tunnel.

“We are also working to make this the easiest carwash

36 March | April 2013

a customer has ever had. Once we have established their account, a tiny computer chip in the windshield will provide client data. When you leave you will get an itemized statement charged to your credit card. It’s as easy as driving in and driving out.

According to Blouin, he saw the opportunity when he looked at the lack of technology used at most carwashes.

“There is usually a sandwich board at the side of the road telling people they are open. Inside, wash bays are often dirty, noisy, and frequently located in out of the way locations that make them unattractive to customers such as women who have told us they feel uneasy about the entire experience but do it because they want a clean car.

I thought I could develop a superior carwash experience and researched the idea for quite a while before coming up with the business model. Now I am dedicating long days to pull things together and get all the details in place.”

At Rock-N-Wash™ not only is there a massive amount of 50’s/ 60’s style signage and memorabilia that let people know where they are, but Blouin is launching a comprehensive website that talks about the experience, the services and the specials. “Very few if any carwashes do this. Its simple marketing and I know this is how a very large portion of the population now shop,” he says, remarking that his years at a leading computer company taught him much about the power of the Web. The experience starts the minute you drive onto the lot and switch your radio to the Rock-N-Wash™ station that plays hits from the era. He even worked with manufacturers to lower the noise level on blowers and jets. “Why have all this great music if you can’t hear it?”

Rock-N-Wash™ will be a visual experience as well.

Blouin reports customers will drive thru under a disco ball and LED lighting will further enhance the ‘eye candy’ of the facility that sports a wealth of iconic imagery.

According to Blouin his vision is one that uses recycled cleansed water where a lot of effluent does not end up in storm drains and river systems. To achieve this he has had to lobby the government hard due to the fact that Edmonton is one jurisdiction in Canada that does not establish water use standards for carwashes at this point. He had to do a lot of back and forth between government departments to get them to see the benefits of his system that would purify water used and save any concentrated effluent for removal.

“This system is state of the art and is in use in a wide number of other areas. With this type of system both cars and the environment get clean. It’s a win/win. It just took a bit of time to get the right government department behind the plan.”

Leading Suppliers Helping Make Carwash History Helping to make it all happen are industry leading suppliers like Belanger, Cleaning Systems Inc (CSI) and New Wave, companies that are all about efficiency, environmental stewardship and customer service.

A true industry standout, Rock-N-Wash™ is built to deliver an unparalleled clean – and a superior customer experience. To achieve this, Blouin has worked extensively with equipment supplier Belanger, Inc., to create the wash that brings the Rock-N-Wash™ vision to life. According to Belanger Tunnel Product Manager Sean McBride, “Sylvain is committed to providing the best cleaning result for the car, along with the most pleasant trip through the tunnel for the driver.”

This trip takes place on Belanger’s DuraTrans® XD conveyor system, a zero-grease point design that reduces maintenance costs, increases the wash’s uptime, and provides the smoothest possible ride through the Rock-NWash™ tunnel. Along the way, customers encounter an array of colorful powder-coated equipment with a color scheme unique to Rock-N-Wash™. The wash utilizes Belanger’s Titan VPS™ (Vehicle Prep System), which uses 85 gallons per minute of all-recycled water to thoroughly prep vehicles for washing, at a low cost and with little environmental impact. Then it’s on to the DuraJet™ High Pressure Arch, that features 19 spinning ‘turbo’ nozzles and a trapezoidal ‘swaying’ motion for overlapping coverage from every nozzle, along with custom LED illumination that supports the Rock-N-Wash™ brand. A separate Durameleon™ Arch uses LED-illuminated flipping manifolds for total application coverage and eye-catching action.

c

a

b

d

e

Belanger DuraTrans XD Conveyor System – 90-100 Cars per Hour a. Rollers moving car forward through wash cycles b. DuraShiner Groovy Shine c. DuraShiner Roller Applicators d. DuraScrubber Soft Wheel Cleaner e. DuraScrubber cleans deep between wheel spokes

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CONVENIENCE & CARWASH CANADA

37

Big Bopper of the carwash industry

raphy ch Photog hn Kroet photo: Jo

Rock-N-Wash™ will be a visual experience as well. Blouin reports customers will drive thru under a disco ball and LED lighting will further enhance the ‘eye candy’ of the facility

Because clean wheels are hugely important to customers, Rock-N-Wash™ relies on Belanger’s ‘one-two’ combination of touchless and touch-based wheel cleaners. The DuraBlaster™ Touchless Wheel Cleaner pivots to follow each wheel for four feet of travel, for extended cleaning even at high wash speeds. The DuraScrubber® Wheel Cleaner employs a bi-level brush to clean deep between wheel spokes while also delivering sparkling clean rim foregrounds. To really complement the clean wheels, the DuraShiner® CV Tire Shiner applies dressing for shiny, black tires – rolling on the application for ‘rim to tread’ coverage with minimal waste.

Lastly, an array of Belanger AirCannon™ Dryers provide powerful columns of air for all-over vehicle drying, while blasting water out of mirrors, doors and body character lines – ensuring Rock-N-Wash™ customers drive off fully satisfied with vehicles that are clean, shiny and dry.

At California-based New Wave Industries, they offer Reverse Osmosis and reclaim systems engineered with innovative technology for efficient, cost effective operation. The PurClean™ Spot-Free Rinse system provides an environmentally friendly means of pre treating the water hardness allowing the elimination of softeners and the brine water associated with them yet still providing a high quality Spot Free rinse. The PurWater™ Recovery system is engineered to reduce water and sewer usage and costs by as much as 85% by providing odor free 5 micron quality water suitable for all washes while not adversely affecting wash quality. Consider that a wash like Rock-N-Wash™ could use more than a million liters of water every month without a system like this in place.

Alongside the cleanest water, Rock-N-Wash™ is looking to CSI’s Lustra™ Professional Car Care Products di-

38 March | April 2013

a

b

c

d

Rock-N-Wash™ coming to life!

Precast Concrete Panels assembled a. Tunnel Assembly b, c, d. Bracing, 22,000 lb. panels

vision for its revolutionary ultra concentrated carwash chemical line – Ultraflex®. Utilizing Ultraflex in the wash process will enhance Rock-N-Wash™ ability to create a superior customer experience and exceed expectations, providing consistently clean, shiny, dry cars.

CSI’s SAS™ Solution Application Systems division has been chosen to be the primary supplier of several key chemical delivery systems. The Mizer pump and injector manifold systems will provide precision metering of the chemicals, reducing the overall consumption by as much as 15-20% over conventional chemical metering systems.

Here, Rock-N-Wash™ is expecting to reduce operational cost and further enhance the in-bay customer experience.

“Utilizing Ultraflex’s full product line of carwash chemicals allows Rock-N-Wash™ to provide the customer with not only a consistently clean, shiny, dry car, but also to provide knowledge to the customer that they are choosing to have their cars washed at a facility that actively uses products that are environmentally safe for our planet,” says Terry Tilford, Assistant Vice-President at CSI’s Lustra Division.

He mentions that CSI is ISO 9000 and ISO 14000 certified and produces the Ultraflex product line that is Earth Ready®, meeting environmental criteria identified

by EcoLogoM, EPA’s Design for the Environment (DfE), and European Union (EU) environmental organizations.

“These products are non-toxic, friendly to the ozone layer and free from aromatic solvents, NPE, HF/ABF, phosphates, formaldehyde and other harmful substances. This was an important criteria for Sylvain when he was designing Rock-N-Wash™.”

In addition to providing top quality results on the customer’s cars and being environmentally friendly, Ultraflex further enhances Rock-N-Wash™ operations by providing backroom space savings with product packaging in one-gallon containers and dispensed through reservoirs mounted onto the walls of the equipment room. Unlike conventional drums, the Ultraflex system requires minimum backroom space and eliminates product waste typically left behind in large conventional chemical drums.

All empty gallon containers of the Ultraflex products can then be community recycled along with other recyclable materials generated by the operator. The Ultraflex product line will be installed in the self serve bays, the tunnel wash and the truck wash area.

The SAS division will be supporting Rock-N-Wash™ by improving the chemical metering, cost reduction and the customer experience. The Mizer is a solution distribution and application system that maintains a consistent flow of solution and water to the wash allowing for minimum

Lustra Professional Car Care Products

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CONVENIENCE & CARWASH CANADA

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Big Bopper of the carwash industry

raphy ch Photog hn Kroet photo: Jo

“For our customers at Rock-N-Wash™ it’s all about results. Our job is to get them there with the best experience possible,” thus our slogan “Revolutionizing the Car Wash Experience™”

product usage and maximum coverage, cling and show.

They are better able to control their costs and get better results by using less chemical. The Mizer eliminates countless pumps and allows for a simpler backroom.

“For our customers at Rock-N-Wash™ it’s all about results. Our job is to get them there with the best experience possible,” thus our slogan “Revolutionizing the Car Wash Experience™ comments Sylvain.

Edmonton’s Rock-N-Wash™ is now under construction with a projected late May to early June opening date.

Blouin remarks that this location is the headquarters of what he has designed as a chain of operations that will change the face of carwash in Canada and the US. “This is my vision and as I put in the hours to get this first location up and running I have to say that it has been a challenge, but one that has been highly worthwhile as a point of personal achievement and creativity. I am thankful to my groovy general contractor – Kor-Alta, my car wash equipment guru – Pumps & Pressure, my Architect & Structural Engineer – Richards Consulting, my precast concrete experts – Eagle Builders my several additional engineers – AECOM, my designer – ZIOLA New Studio – my suppliers – Belanger, New Wave, Lustra, my I.T. team, lender, accountant, lawyer and the support of my friends and family, you are all FAB, GROOVY, HIP, PRIMO! This is my baby and I’m proud of it.”

The Mizer Chemical Injection System combined with the Lustra’s Ultraflex allows for an organized & efficient mechanical room.

Thank You, Thank You, Thank You!

Sylvain Blouin President – Founder Rock-N-Wash™ Revolutionizing the Car Wash Experience™ To learn more about Rock-N-Wash™ visit: www.Rock-N-Wash.com

40 March | April 2013

[CONTINUED FROM PAGE 31]

mersion RV30 LED lights in its vertical coolers. Doing so has saved the chain an average of $2,000 a year per store power costs, which works out to $1.2 million annually – all thanks to LED lighting.

“Immersion LED has become our refrigerated display lighting standard,”said Scott Boorse in a joint GE/Wawa news release. He is Wawa’s energy and petroleum operations manager. “All new construction starts with GE product in our cooler boxes,”Bourse said.

To Touch or NOT To Touch

Look to Local Utility for Help Many utility companies have conservation programs to help c-stores reduce their power use.

Manitoba Hydro’s program is called “Power Smart for Business”, and can found online at hydro.mb/psfb.

“Our Commercial Refrigeration Program offers more than 15 different incentives for energy efficient equipment and technology upgrades,” said Cheryl Fey, a marketing analyst with Manitoba Hydro. “Upgrades such as vertical display case doors, heat-free doors, anti-sweat controls, night covers, mechanical upgrades, new gaskets, strip curtains and automatic door closers for walk-in boxes, and LED lighting are eligible for incentives.”

Other provinces have similar conservation programs for business. In Ontario, the Ontario Power Authority offers a number of “saveONenergy” programs through all provincial electric utilities.

Under the Small Business Lighting Program, for instance, qualifying businesses can get up to $1,500 (plus tax) worth in free energy efficient lighting and equipment upgrades. There are also incentives for a variety of other equipment.

Car Wash Systems

Now you have a choice.

Oasis offers speed for any need.

www.oasiscarwashsystems.info • 800.892.3537

The Bottom Line: Refrigeration Costs Can Be Cut With options such as energy-efficient coolers, LED lighting, proper heat venting, coil dusting, and aid from local utilities, there is no reason for many c-stores to be paying as much as they do for refrigeration. At least some of the money being spent by these stores on electricity can be turned into profit – and should be.

CONVENIENCE & CARWASH CANADA

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By Denise Wight

The State of Water Reclamation in Canada

42 March | April 2013

W

ater is the lifeblood of the planet, without it, life would cease to exist. That being said, one of the most glaring problems facing the world today is access to fresh water. Water is considered a ‘renewable’ resource, it makes it back into the hydrologic cycle so it can be used again and again; however, pressures on the resource are growing. Between 1972 and 1996, Canada’s water usage increased by 90% while the population increased only 33%. Pollution of surface and groundwater further reduces the supply.

The problem is compounded when we take a look at Canada’s ageing infrastructure. Environment Canada states that The Canadian Infrastructure Report Card 2012 suggests a possible need for as much as $80 billion to replace aging water, wastewater and storm water infrastructure that is already

appraised as being in ‘fair’ to ‘very poor’ condition. It has been estimated that Canadian municipalities currently face some $31 billion to repair and maintain the existing capital stock, and an additional $56.6 billion for new infrastructure (Mirza, 2007). According to the 2011 Municipal Water Pricing Report produced by Environment Canada, water and sewer rates have risen 25% on average since 2006 and will continue to climb. Not only are rates going up but municipalities are switching over to volumetric charges vs. flat rate charges which means customers will be charged for every liter of water used and sent down the drain. What does this mean to carwash operators? Water and sewer bills will continue to skyrocket. The use of water reclamation can save an operator anywhere from $8,000 to over $20,000 a year in water and sewer costs.

CITY HOUSTON FORT SMITH MOBILE KNOXVILLE SAN ANTONIO SAN DIEGO RICHMOND

STATE TX AK AL TN TX CA VA

Between 1972 and 1996,

Canada’s water usage increased by 90% while the population increased only 33%.

Water and sewer rates have risen 25% on average since 2006.

Implementing a properly designed water reclamation system can save 80-85% on water and sewer bills.

Water reclamation can save an operator anywhere from $8,000 to over $20,000 a year in

water and sewer costs.

ANNUAL WASH MODEL CARS PER YEAR SAVINGS TUNNEL 96,000 $50,526.72 TUNNEL 60,000 $29,994.00 TUNNEL 86,400 $24,759.00 TUNNEL 90,000 $45,914.00 TUNNEL 144,000 $59,270.00 INBAY AUTO. 30,000 $14,348.00 INBAY AUTO. 42,000 $7,957.00

ROI/MOS. 6 MOS. 10 MOS. 12 MOS. 7 MOS. 7 MOS. 18 MOS. 33 MOS.

An easy solution to this problem is water conservation; do more with less.

In the carwash industry this means ensuring there are no leaks in the equipment room or wash bay, using zero degree nozzles, using high efficiency Reverse Osmosis systems in conjunction with RO reject recovery, eliminating the use of water softeners (they typically dump over 750 liters of brine water per regeneration) and implementing water reclamation systems.

All of these efforts will save water usage but implementing a properly designed water reclamation system can save 80-85% on water and sewer bills, AND, can qualify for rebates from local municipalities.

Some municipalities are realizing that water conservation can be the key to their sustainability as well. According to Renee Chu, a Water Consultant

44 March | April 2013

for Toronto Water, water conservation lessen the burden on water and waste water treatment plants, saves on electrical usage as well as saves them both short and long term costs.

It is for this reason that Toronto Water has created the Water Capacity Buyback Program. The Water Capacity Buyback Program is for commercial and institutional organizations that significantly reduce their water usage by implementing water saving equipment such as water reclaim systems.

The process is fairly straight forward, a water audit is performed by Toronto Water, they determine what processes are eligible and provide an estimate of water savings, you implement the water saving processes, and they verify the implementation and then present your organization with a cheque for up to 30 cents per liter of water saved per

average day. These rebates can range anywhere from $2,000 to over $15,000 depending on car wash volumes and water saved, they can help defray the capital cost of equipment.

The good news is there are many programs similar to Toronto Water’s in the Greater Toronto Area, the bad news is other Canadian provinces are not near as progressive. While some parts of Canada mandate the use of reclaim in carwashes (Quebec City comes to mind), other parts actually prohibit it. Alberta’s plumbing code prohibits the use of reclaimed water and requires that carwashes operate with potable water and drainage to sanitary sewer. They fear contamination of water could be a health risk factor as they compare carwash reclaim water to toilet bowl flushing. In realty, carwash reclaim water is NOT wastewater as it does not contain discharge water from toilets, urinals etc.. In fact, with a properly designed reclaim, the treatment of carwash reclaim water greatly improves the quality of the water, making it safe for human exposure and discharge to the environment.

Education is the key, we in the carwash industry need to work with local municipalities to educate them on the benefits of an environmentally friendly carwash, it not only benefits the carwash, it benefits the municipality.

REFERENCES: Evans, Greg New Wave Industries; Technical Engineer RE: Carwash and water re-use Chu, Renee Toronto Water; Water Consultant Mirza, S. 2007. Danger Ahead: The Looming Collapse of Canada’s Municipal Infrastructure (2007 FCM– McGill survey). Ottawa: Federation of Canadian Municipalities.

Environment Canada. 2011a. 2006 Municipal Water and Wastewater Survey Pricing Summary Tables.

Ottawa: Environment Canada.

[CONTINUED FROM PAGE 27]

But how does FREE! actually work, and how – ironically – can you use it to boost your sales?

To get at the inner workings of FREE!, let’s briefly look at an experiment that Ariely and his colleagues ran to test the effect of FREE! In the experiment, Ariely and his colleagues set up a table in a large public cafeteria and offered customers one of two different kinds of chocolates – Lindt truffles and Hershey’s Kisses – at two different prices.

Lindt truffles, as we all know, are a premium chocolate item. Hershey’s Kisses, on the other hand, while delicious, are, shall we say, a lesser-chocolate.

So what happened? How did their “customers” respond?

When the price of a Lindt truffle was offered at 15 cents and a Hershey’s Kiss at 1 cent, not surprisingly customers compared the relative quality and price of the Kiss against the truffle and made a predictable choice: 73 percent chose the Lindt truffle and 27 percent chose the Kiss. A Lindt truffle for 15 cents? Sign me up!

But here’s where things get interesting.

In the next phase of the experiment, the experimenters dropped the price of the Lindt truffle to 14 cents and the Hershey’s Kiss to FREE!.

What do you think happened?

Before you answer this question, think about it: Should this tiny 1 cent reduction in price make a difference? After all, the relative price of the two chocolates hasn’t changed (nor obviously their relative quality): the truffle is still 14 cents more than the Kiss.

But guess what? The Kiss now became numero uno in the eyes of the customers. 69 perc nt of them chose the Kiss (up from 27 percent), while only 31 percent (down from 73 percent) chose the premium truffle at the prohibitive price of 14 cents.

Four letters. Zero difference in relative price. One complete reversal in customer preference.

Wow. So why did this happen? How does FREE! work?

To put it very simply, FREE! is emotional. As Ariely says, FREE! elicits in us, “such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” (Ariely 2008, 60)

The reason this happens is connected with customers’ fear of loss.

When an item is FREE!, there appears to be no possibility of loss, no downside to their “purchase”, no risk – After all, it’s free.

But with a non-free item, things are different.

In these (normal) cases, the customer has to give up something – money – to get something. And perhaps they won’t choose wisely. Perhaps they’ll be unhappy with their purchase, unhappy with what they spent their hard-earned money on. Uh oh. Now there is a downside. Now there is risk. Now there is potential loss. Suddenly, they need to think about it.

So FREE!’ works by producing in customers an emotional response that makes them temporarily forget, ignore, downplay, or pay less attention to the invisible downside of their choices – “The Kiss doesn’t taste as good as the truffle, but who cares, it’s FREE!”. In other words, it makes them attach a higher value to things that under “cooler” more rational conditions they wouldn’t.

The key insight, then, is the idea that FREE! can be used to inflate your customers’ perceived value of an item or service and, in turn, greatly raises their their desire to buy it, even if, under normal “non-free” conditions, they wouldn’t.

So how can you use this to increase your sales?

Well, I suggest that you model the following classic application of FREE! in your store. It’s the free shipping gambit used by many online retailers.

CONVENIENCE & CARWASH CANADA

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46 March | April 2013

Innovation >> the patented turbo-sweeping system The patented Haaga turbo-sweeping system was awarded the gold medal and the president‘s prize of honour at the 2009 Inventor Show in Strasburg. Haaga is the only producer of sweeping machines that has ever been awarded such a commendation.

the sleek sweepers with the unique disc brush system The one-of-a-kind Disc Brush System from Haaga

Twice the sweeping capacity with Haaga’s Turbo Sweeping System

Very Low Dust thanks to an intelligent airflow. 4 Year Guarantee on the brushes

Haaga >> only good things are copied: Even our Chinese competitors appreciate Haaga‘s high quality. For this they have been awarded the Plagiarius prize

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Understanding Meter Calibration FOR RETAIL FUEL DISPENSERS

By Patrick Jeitler Product Manager for Wayne, A GE Energy Business

Over the last century, typical fuel dispensing equipment – more commonly referred to as a gas pump – has undergone tremendous evolution, turning this once simple device into a high-tech machine. Today’s dispenser can not only blend many different grades of fuels from two feedstock grades and securely process credit and debit transactions, but also interface with a variety of point-of-sale systems, connect to the internet, and play media.

Yet at its core, the fuel dispenser is a precision measuring device. It is required to accurately measure fuel to at

48 March | April 2013

least .005 ml/Liter dispensed while operating at flow rates up to 38 liters per minute. While there are a few ways to measure the fuel to this level of accuracy, the most common type is the piston meter. With this type of meter, measurement of flow is determined by the displacement of each cylinder, representing a known quantity. As fuel pumps through the meter the piston moves back and forth, which rotates the output shaft. The fuel flow has a direct and substantially constant relationship to the rotation of the output shaft. By connecting the output shaft to the pulser assembly, the rotary movement of the meter can be

converted into electrical pulses which are counted by the dispenser’s computer.

Just like the piston rings in a car, the internal piston seals wear, and the meter loses accuracy over time. This depreciation is what is known in the industry as “meter drift”. In most cases, meter drift causes more fuel to be dispensed than is calculated – resulting in revenue loss to the retailer.

While the loss per meter is relatively small, in sum and over time it may result in several thousands of dollars lost.

Websites like www.stopfuelloss.com help calculate lost revenue based on several parameters.

Luckily, the meters in a fuel dispenser can be readjusted, or calibrated, to compensate for the wear and tear of the internal piston seals. Measurement Canada, the governing body responsible for developing and administering measurement standards and certifying measuring devices, currently requires a fuel dispenser to have accuracy within +/- 100 ml for every 20 liters of fuel dispensed.

Measurement Canada and its Authorized Service Providers inspect all measuring devices intended for use in trade. Inspections are performed before a device is first used in trade, and periodically during its lifetime, to ensure consumer and business confidence in the fairness and accuracy of measurement-based transactions. Inspections are part of a thorough process of measuring device evalu™ ation, approval, and monitoring. (Measurement Canada FlexPay website, February 6, 2013)

So how does meter calibration work? A certified test measure is used to validate the accuracy of the dispenser during the verification check. A test measure is essentially a rigid steel container with a graduated glass tube in which a zero mark on the tube indicates exactly 20 liters.

Before calibration may begin, the technician performing the calibration must ensure the test measure is on level ground, or the reading of the graduated glass tube will be incorrect. In addition, he or she must take care not to pump too fast once the can fills, or one risks spilling a few drops of fuel requiring the procedure to be started over.

To initiate the test, the steel container has to be wet, which is accomplished by filling it with fuel and then draining the can for 20 seconds. This process ensures that the first reading is the same as all subsequent readings. Next, the service provider fills the container with fuel watching the gross and net volumes displayed on the fuel dispenser.

Then he or she stops fuel flow at exactly 20 liters gross volume. The net volume displays the temperature compensated value. During the calibration test, the technician uses a calibrated temperature probe and manually calculates the net volume comparing it to the indicated net volume; thereby verifying functionality of the temperature sensor built into the dispenser.

If the test measure reads within 100 ml, the dispenser is outdoor payment system within the acceptable standard range as determined by

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613.224.0685 514.355.2366 506.861.1010 902.468.7342 709.747.0015

CONVENIENCE & CARWASH CANADA

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Measurement Canada and no further action is required.

Outside of this range, recalibration is required. Each dispenser manufacturer has different procedures to adjust meter accuracy. Some companies compensate electronically while others require mechanical adjustments. During calibration, the meter must be calibrated to zero, meaning exactly 20 liters. Setting it slightly higher or lower is not allowed under Measurement Canada’s regulations.

Once the meter is calibrated, the authorized service provider seals the calibration port with a lead seal.

Typically, the meter is tested at both slow- and fastflow rates. A large disparity in accuracy between the two speeds indicates a meter that is worn beyond calibration capabilities and requires replacement.

The ideal temperature to calibrate meters is around 15 degrees Celsius. Temperature compensation calculation becomes difficult as the fuel changes temperatures while it flows from the underground storage tank into the calibration can. Extreme cold or heat can cause the metal test container to expand or contract. This causes inaccuracies, which have to be compensated mathematically.

Also during the calibration test, fuel evaporation, which varies by temperature, can contribute to less than perfect measurements.

50 March | April 2013

The frequency of calibrating fuel meters depends largely on the volume of fuel dispensed through the meters. Piston meters wear down and drift continuously.

Measurement Canada prescribes a two-year test cycle, but many retailers choose to verify their calibration more frequently in order to curb fuel loss, and consequently revenue loss.

Newer meter designs, such as the axial flow meter, eliminate the pistons altogether. Instead, the fuel is pushed through a set of interconnected spindles with very tight clearances between the spindles and cylinder walls. Without the friction found in piston meters, the internal components are not subjected to abrasion allowing the meter to maintain its accuracy for years instead of months. Furthermore, this new axial flow technology requires 30 percent less pressure, which may yield up to a 20 percent increase in flow rate. The meter helps to reduce the time it takes for customers to fuel their cars, which means they spend less time at the pump. When turnover at the pump is faster, retailers have the ability to serve more customers. And what retailer doesn’t like to have more customers?

January/February 2009

SEPTEMBER/OCTOBER 2011

캐나다 한인 상공 실업인 총연합회보 U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

The Best Things You Never Realized About ATMs

귀하가 몰랐던 현금자동지급기(ATM)의 장점들

Why Icelandic Locals Dine at The Gas Station

이이슬랜드 사람들은 왜 주유소에서 저녁을 먹을까

Clean Up in Aisle Six! Finding Faults in the Salt

스낵 진열대를 정리하자! 소금에 있는 나쁜 점들

Blurred Lines – Diverse Markets Mean Declining C-Store Revenues

불분명한 유통업계 경계선- 유통업계의 다양화는 편의점 매출 감소 의미 Other People’s Money The awful truth about where those pesky credit card fees actually go.

Calibrating meters so you get what you pay for

The Environmentally Correct C-Store

Tobacco Icon Ron Funk Gets Up Close and Personal

JULY / AUGUST 2010

MAY/JUNE 2011

캐나다 한인 상공 실업인 총연합회보

캐나다 한인 상공 실업인 총연합회보

1940

25

CELEBR

S A R CK Y E ING BA

캐나다 한인 상공 실업인 총연합회보

U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

G GAS KIATNES

JULY/AUGUST 2011

U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

U.K.B.A C.C.I.C

Change Brings Challenges

Servicing The North Country has its own set of rules Pump Up the Volume: The Humble Gas Pump is Not to be Taken Lightly 주유소 개스 펌프기 변천사 : 개스 펌프기가 단순해 보인다고 가볍게 보아선 안된다

Western Convenience Stores Association Tells Us The State of Your Industry 서부 캐나다 편의점 업계 실태 보고서

A WINK IS AS GOOD AS A NOD...

NO, IT’S BETTER!

변화에는 도전이 따른다

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MARCH / APRIL 2010

U.K.B.A U.K.B.A C.C.I.C C.C.I.C

IN THIS ISSUE:

Hot and Cold Beverages and Their Various Taste Sensations 냉·온 음료들과 다양한 맛의 세계

Bottled Water:

Prepaid Cards are Here to Stay 선불 카드 정착 단계 진입

Clearly Where it’s At

Carwash Technology: Greener, Meaner, Cleaner 세차 기술 : 보다 친환경적이 고, 솜씨좋고, 깨끗하게

The Top Ten Ways to Wash Up Profits For YOUR Carwash

CHIP AND PIN TECHNOLOGY

WARNING: Growth Opportunities May Be Closer Than They Appear

COMING TO A C-STORE NEAR YOU!

Cover

Mid Island Co-op: Celebrating the

www.conceptphoto.ca | Lance Sullivan | Concept Photography

Big 5-0

By Aldo Sucaldito

The State of Alternative Fuels in Canada The search for ways to reduce the amount of harmful emissions from traditional motor fuels has helped raise the profile and importance of the country’s alternativefuel marketplace Canada has always been a country that has embraced the potential— both economic and environmental—of alternative fuels. In fact, in June of 1995, Canada passed the Alternative Fuels Act, which was designed “to accelerate the use of alternative fuels for motor vehicles” based on the country’s “commitment to environmental reform and better control over the emission of greenhouse gases, notably carbon dioxide, and other air pollutants.” This act came into being a full 10 years before the passage of the United States Energy Policy Act of 2005, which mandated increased infrastructure development, production and consumption of alternative fuels in the U.S. Then, in 2007, Prime Minister Stephen Harper announced the creation of the “ecoENERGY for Biofuels Program,” which would be administered by Natural Resources Canada (NRC), a department within the country’s Office of Energy Efficiency. The aim of this program is to expand Canada’s commitment to increasing the use of renewable biofuels in order to reduce greenhouse gases, encourage greater domestic production of biofuels, accelerate the commercialization of new biofuels technologies, and provide new market opportunities for agricultural producers and rural communities. As reported in Canada Biofuels Annual 2012, in July 2011, Canada also implemented a federal mandate of 2% renewable content in the national distillate pool, which is in addition to the 5% mandate of renewable content in the national diesel

52 March | April 2013

and heating oil pool. The new 2% renewable content level in distillates will go into effect in 2014.

“Canada has always been at the forefront in recognizing the vast potential of the alternative fuels market,” said Steve Stewart, Canadian District Manager for OPW Fueling Components, Cincinnati, OH, USA. “The country’s alternative-fuel production and use mandates have always been firm but fair, and producers have risen to the challenge of meeting these new standards.”

Surveying the Field Among the alternative fuels referenced in Canada’s Alternative Fuels Act of 1995 were ethanol/biodiesel, propane (LPG), natural gas (CNG/LNG) and hydrogen. As we approach two decades since the act’s implementation, let’s take a look at where each of these alternative fuels stands in the Canadian motor-fuel marketplace: • Ethanol. According to Canada Biofuels Annual 2012, the 2% federal mandate of 2011, combined with the edicts of the ecoENERGY for Biofuels Program, has helped boost Canadian ethanol production to nearly 1.95 billion liters (502 million gallons) in 2012, up 40% from 2011 levels, with production expected to increase again to nearly 2.0 billion liters (530 million gallons) in 2013. The NRC notes that 10% ethanol-blended gasoline is available at many service stations across the country and that 85% ethanol-blended is used by some large vehicle fleets, but it is not commercially available in Canada.

• Biodiesel. Again referencing Canada Biofuels Annual 2012, in 2012, domestic production of biodiesel was forecast to top 280 billion liters (74 billion gallons), a nearly 80% increase over the 2011 production level, and will nearly double to 538 billion liters (142 billion gallons) in 2013. Biodiesel is commonly used in a number of on-road and off-road vehicle, and

stationary equipment, applications, such as heavy-duty trucks, school/ transit buses, locomotives, marine vessels, and agricultural, construction and mining equipment.

• Natural Gas. Estimates by NRC place approximately 20,000 natural gas vehicles on the road in Canada, most of them taxis, buses and fleet cars. The Canadian Natural Gas Vehicle Alliance lists a network of around 80 public refueling stations scattered around the provinces of British Columbia, Quebec, Ontario, Albert and Saskatchewan. Stations dispense natural gas in compressed form (CNG), liquefied form (LNG), or both.

• Propane. According to NRC, British Columbia, Alberta and Ontario have the largest proportion of propanepowered vehicles. The Canada Propane Association adds that 7% of propane demand in Canada is for transportation use. There are around 3,000 retail propane-fuel outlets in the country with the highest concentration in the three aforementioned provinces.

• Hydrogen/Fuel Cells. NRC notes that while tests of hydrogen/fuel-cell vehicles are being conducted, the technology is not yet commercially available in Canada. Wide-scale production and use of hydrogen/fuel-cell vehicles in Canada won’t be possible until a refueling infrastructure is established.

Equipped to Succeed As is the case with traditional motor fuels, when choosing dispensing equipment for alternative fuels, it is extremely important to partner with the correct distributor and select the best equipment for the job.

There is no better way for the fuel retailer to attract and retain a customer than to provide a worry-free fueling experience.

Here is some critical equipment, specific to certain alternative fuels, that is used to facilitate the alternative-fuels dispensing process: • Ethanol/Biodiesel. The nozzles, swivels and probes must be designed

DEF Makes Its Mark In 2010, the United States put into place new diesel-emission standards that lowered the amount of nitrogen oxide (NOx) that could be legally released into the atmosphere by dieselpowered vehicles. To meet the tenets of these new emission standards, dieselengine manufacturers chose to begin placing Selective Catalytic Reduction (SCR) systems on their new vehicles.

SCR helps reduce NOx emissions by introducing a fluid consisting of 67.5% automotive-grade urea and 32.5% demineralized water—known in North America as Diesel Exhaust Fluid, or DEF—which reacts with the exhaust and converts the harmful NOx into harmless nitrogen and water vapor before it is released into the atmosphere.

The Canadian government has chosen to piggyback on the U.S. NOxreduction mandate and now all dieselpowered vehicles in the country are not allowed to have NOx emissions higher than 0.2 grams per brake horsepowerhour (g/bhp-hr). This has created a growing North American market for DEF, with some estimates putting DEF consumption in the U.S. at 1.3 billion gallons by 2019.

The website www.discoverdef.com, which offers a Canadian version at www.discoverdef.ca, says that almost 900 fueling locations in the U.S. currently dispense DEF. While Canadian fueling sites with DEF dispensers currently number less than 100, this number is expected to grow in the coming years.

Much like alternative fuels, the proper equipment is required to ensure a trouble-free DEF-dispensing experience. The biggest concern is misfueling, in which the DEF is inadvertently dispensed into the fuel tank.

Precautions have been taken to prevent misfueling—DEF nozzles have a different size than regular fueling nozzles—and OPW Fueling Components has risen to the challenge with a complete line of DEF piping, containment and filling solutions.

Learn more at www.opwdef.com.

and constructed of materials that are compatible with the unique handling characteristics of renewable fuels, many of which are corrosive in nature.

• Natural Gas. Nozzles must be able to handle the type of filling operation that is in place, whether is be self-service, fast-fill or high-flow. Receptacles, hose assemblies, in-line breakaways, fittings, valves and filters must be part of a CNG-specific fueling system and able to meet its unique demands.

• Propane. Autogas nozzles bottlefilling pincers, reconnectable and shear-type breakaways, shutoff valves and adaptors must be built to exacting engineering specifications for fueling safety and efficiency in order to prevent mishaps.

• Hydrogen. Nozzles must meet the demands of high-pressure time-fill, quick-fill and self-service fueling applications, while receptacles, in-line breakaways and fittings must fulfill all requirements for fueling safety and efficiency.

Conclusion OPW Fueling Components has long recognized the importance of alternative fuels to the Canadian motor-fuel market.

With that in mind, the company has made a commitment to producing high-quality equipment that is designed to optimize alternative-fuel dispensing operations.

When you compare the economic benefits of high-quality equipment to equipment of lesser quality you will see that the return on investment is quick, substantial and real. OPW has fashioned its fueling equipment to help you create the best, safest, most efficient and most cost-effective alternative-fuel dispensing program in an increasingly important market.

Aldo Sucaldito is a Product Manager for OPW Fueling Components, based in Cincinnati. He can be reached at asucaldito@opw-fc.com.

For more information on OPW Fueling Components, please go to www.OPWGlobal.com.

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CONVENIENCE & CARWASH CANADA

53

Dear UKCIA Members across Canada, 회원여러분 How have you been doing? 새해 건강하시고 사업번창 하시기를 바라며 인사드립니다 This is Bong Sup Lee, the newly elected 2013 년의 새해는 우리 모두의 바램처럼 힘차게 떠오 president. 를 것입니다 I am doing my best to take over duties, 지난해의 경제지표는 만족하지는 못하지만 그런대로 보 responsibilities and have a continuous business 합을 유지하여 새로운 한해의 계획을 수립하는데에는 by mutual cooperation with the current president 지난 몇년보다 긍정적으로 생각이됩니다 and executive members for a smooth transition. bong sup lee 년말의 뉴스를 접하면서 이웃나라의 재정절벽 이야기를 John Bok, the current president and I pledge 들었습니다 그들도 이제 우리와같이 중산층 이상에게 that we will carry out our duties faithfully with senses of duty 가해지는 세금폭탄이 무서울만큼 올라간다는 사실입니다 and responsibility in response to your wishes. I also promise 작게는 몇 퍼센트이지만 높게는 수입의 약 20%나 더내야하는 과 that I will make the association vibrant by reflecting many 중한 세금이고보면 대국의 나라살림도 얼마나 힘든지 가히 짐작이 advices and opinions of members actively. 갑니다 As the global economy is getting chaotic, I am aware of the 우리가 살아가는 캐나다도 전 세계적으로 최고수준의 세금의 나라 fact that members’ businesses are affected greatly by the 이지만 모든 국가들이 이제는 거의 세금에서는 recession. During the general meeting and the meeting with 평준화가 되지 않을까합니다. local chapter presidents in 2012, a variety of discussions were 경제대국의 세금지표가 상승하면 아마도 물가 그리고 공공요금들 made for the activation of business and its measures. In tough 도 들썩이게됨은 불을본듯 뻔하리라 봅니다 times, we need the wisdom to cope with new business ideas 우리가 몸담은 캐나다도 아마 예외는 아니리라 생각합니다. or the consumer’s trends by helping each other, and we should 이제 전국의 지역협회들도 집행부의 수장이 바뀌고 임원진들도 새 provide high quality information that enables members to 로운 팀으로 교체될것이며 이미 교체된 협회도 convert their type of business to new ones. 있습니다 The association and local chapters are having various projects to fulfill this goal. We decided to hold Korean Canadian 고국에서도 초유의 여성 대통령을 선출한 용기있는 변신을 시도했 습니다 Businessmen’s Forum Day and Seminars for new business and 모든 구성원들이 새롭고 탁월한 아이디어의 그룹으로 태어나길 바 transform the place of event for information exchange. 라는 마음입니다 Between October 15, 2012 and October 18, 2012, 31members attended the World Korean Business Convention, were 저희 총연도 봄이오면 새로운 회장 그리고 집행부로 새롭게 구성 될것 입니다 exposed to new business ideas and information for new products. We also gathered information and had individual 새로운 생각 그리고 비전을 제시하여 좀더 세련되고 색다른 방향 으로 협회를 이끌고 갈것이라 확신합니다 business meetings by participating in various programs to establish a bridgehead for Korean franchises to get into 대립과 반목의 세대는 이미 지났다고 봅니다 아직도 퀘퀘묶은 생 각과 반목은 우리 모두에게 독배입니다 Canadian market.

We also push ahead to have Mutual Cooperation Agreements 일부 지역에서 일어나는 일들을 보면서 서로가 공멸의 길을 가고 있다는 생각은 오직 저한사람의 생각 일까요 ?

(MOUs) with respective hospitals to provide good quality medical services with special fees for physical examinations to 이제는 돌아오지 몾하는 강을 만들지도 건너지도 말아야 합니다 members and their families. We also agreed with many dental 이민자들에겐 그러한 시간이 없음을 모두 인지 하시리라 믿습니다 clinics in Korea to provide the 20% discount to members who 서로 돕고 이해하며 동참하시기 바랍니다.

2013 년의 지표를 회원님들은 어떻게 설정하셨는지요 ? will have good quality dental treatment.

Additionally we signed the MOU with Kwangju Chamber of 주택가격이 이제 바닦을치고 조금씩 상승하고 있다고 합니다 Commerce and Industry where the World Korean Business 이러한 지표들은 아마도 신년도엔 조은 징표가되어 전반적인 산업 Convention will be held in 2013. Based on the MOU, we 에도 영향이 미칠것입니다 agreed to prepare for participation in the 2013 convention by 지금까지의 불경기에서 보셨듯이 이제는 그 탈출구를 향해 나아가 exchanging business information. 고 있다고 생각됩니다 The association and local chapters’ executive members 벌써 2008년에 시작된 불경기도 약 5년이란 세월을 지나고 있습 should do their best with a sense of purpose to promote the 니다 development of members’ businesses and to provide good 경기후퇴의 5년 주기가 바닦을 돌아나와 상승될것입니다 quality information. 용기를 갖고 정진하십시요 I ask your cooperation and advices and I will make my best 우리에겐 선조들이 내려준 강인한 정신력 부지런한 일꾼의 피가 efforts in becoming a connector for members’ prosperity and 흐르고 있습니다 new takeoffs, and in creating actual benefits. 열심히 각자의 길을 나아가며 이웃도 돌아보는 아름다운 마음을 May your family be in peace and be prosperous! I will see you 갖고 새로운 한해를 맞이하시기 바랍니다 again in next issue. Thank you. 감사합니다 총연회장 복 종한 배상 Bong Sup Lee Vice President UKCIA of Canada

나의 iPhone에서 보냄 54 March | April 2013

UKCIA NEWS 총연합회 에서는 금년도 년차 총회와 캐나다 한상 포럼 준비를 위한 계획과 일 정을 잡기위해 각지역과 협의를 진행하 고 있으며. 캐나다 한인 상공인 총연합회 회장직 의 업무 수행을 이봉섭 회장에게 인계한 복종한 회장은 본 총연합회 상임고문으 로서 본 협회를 이끌어 줄것에 대한 협회 의 요청을 수락 하였다. 이로서 이봉섭 회장은 신임 회장단을 구성 하였으며 이사및 운영위원회 를 5월 년차 총회때 소집 하기로 했다 회장단: 이 봉섭 회장 , 수석 부회장 노현수, 장승엽 부회장 . 재정이사: 한용.상임위원:유동진 , 감 사: 이혁재 . 각지역 운영위원 2명씩(총14명) 고문진: 노재일 .주창균 .복종한 한편 이봉섭 회장은 노현수 부회장과 함께 주 캐나다 대사관 조희용 대사와 오 타와 한상 포럼 및캐나다 한인 경제와 한 카 FTA에 대하여 의견을 교환 하였으며 RBH 본사(Toronto) 를 방문하여 Martin Von Wuthenau 와 Edward Woo (Manager Corporate Affairs )를 만나 오타와 포럼 과 협회 회원의 지원 방안에 대하여 논의 하였다.

2월 12일 이 봉섭 회장과 노현수 MKBA 회장은

OKBA를 방문하여 회장

단과 (회장 권 혁병. 부회장 정세영.최 범희) 만나 각협회의 중점사항과 향후 계획에 대한 논의가 있었으며 각 협회 간의 정보교환과 운영에 대한 의견을 나 누었으며. 회원 업소 체인화 작업과. 맥 주.와인 판매 허가 계획및 공동 구매에 대 해서도 상호 의견을 나누었다. 또한 1.5세 2세 들에 캐나다 경제 활 동 지원 사업에 대한 올해의 UKCIA of Canada 의 계획들에 대하여 서로 협력 방안에 대하여 논의 하였다

CONVENIENCE & CARWASH CANADA

55

by: Kelly Gray

수익성있는 음료

캐나다소비자들이 선호하는 음료가 바뀌고 있으며 이는 기회를 의미한다

캐나다의 음료수 시장은 거대하며 그 잠재력을 편의점 뿐 아니라 어떤 종류의 비즈니스도 이해하지 못한다. 작년에 편의점들은 청량음료부분 에서 탄산수, 새로 출시된 아이스티,에너지 드링크, 및 병물을 포함하여 총매출로 거의 1억2천만달러를 벌었다. 매출이 괜찮지만, 지난 5년간 매출액이 감소를 보였다. 그러나 시장 분 석가들은 경제가 회복되며 식품회사의 신제품 판매촉진행사가 늘어나면 서 경제가 나아지고 있다는 예측을 하고 있다. “실질적 국내총생산의 증가, 고용의 확대, 그리고 가처분 소득의 증 가는 소비 의욕을 증대시키고 소비자의 음료 소비를 증가시킬 뿐 아니라 시장내 출시된 신제품을 맛보게 해서 다양한 종류의 제품을 선택하게 한 다,”라고 선두적인 거래 정보 전문회사인Euromonitor International 사의 경영 간부인 Ashley Sellers씨는 말한다. 뿐만 아니라, “음식가 공산업에서 관세를 제거하겠다는 캐나다의 최근의 발표는 캐나다 소매

56 March | April 2013

업체를 통해 판매되는 많은 청량음료의 가 격을 인하하는 효과를 가질 것으로 예상된 다,” 라고 그녀는 말한다.

의 탄산음료를 마셨다고 보고했다. 2007년 에는 마신 병의 수가57병이었고 2002년에 는75병이었다.

참으로, 일부 차가운 음료수의 가격 인하 와 경제가 다소 좋아진 것은 소비자가 냉장 된 음료의 대부분을 구입하는 장소인 편의 점 부문에게는 좋은 시기임을 의미한다. 작 년에 캐나다의 편의점은 차가운 음료의 판 매에서 $119,411,000의 매출을 올렸다. 이 는 캐나다 동부에서 서부까지 전역에서 총 매출액의5.8 퍼센트를 나타냈으며 점포내 9.1퍼센트의 산업 이익을 나타낸다.

그는 청량음료의 수요가 여전히 있고 사실 일부 부문에서는 사실상 증가하고 있다고 말한다. 예를 들면, 음식서비스부문에서 캐 나다인들이 9천만병을 소비했던 2007년과 2012년 사이에 탄산음료가 아닌 청량음료 의 구입에서 16퍼센트의 이익을 보였다. 이 추세의 뒤에는 많은 어려움이 존재한다 고Euromonitor사의 Ashley Sellers씨는 말한다. 여기에서 그녀는 설탕이 많이 들고 칼로리가 높은 음료가 대중화되면서 음료의 안전 및 질에 대한 소비자의 신뢰를 잃게 된 것에 대하여 우려를 한다. “살펴본 기간동 안 분석 결과 청량 음료의 전반적인 소매 매 출이 둔화되었다,”라고 그녀는 말한다.

캐나다의 음식 산업 정보에 대한 선두업체 인NPD사의 산업분석가인Joel Gregoire씨 에 따르면, 편의점은 2012년 11월을 마지 막으로 하는 1년동안 탄산청량음료를 약 7 천5백만병을 판매했다.장기적인 관점으로, 편의점에서의 탄산청량음료 판매가 9천4백 만병이 약간 안되었던 5년전 (2007)에 비 교하면 현저히 감소한 것을 나타낸다고 말 한다. “연령별 전체 점유율을 살펴 보면, 25-34세의 청년층에서 가장 큰 수요의 감 소를 보였다. 2007년에 이 연령대가 23 퍼 센트를 차지했지만, 2012년에는 16퍼센트 로 감소했다. 식당의 통계를 보면 (패스트푸 드와 풀서비스를 제공하는 정규 식당 모두), 지난 5년간 탄산음료의 판매가 6퍼센트 감 소했다. 편의점에서만큼 판매가 많이 줄지 는 않았지만, 청량음료의 소비가 전반적으 로 감소하는 것을 나타낸다. (2007년의 탄 산청량음료 판매 = 12억병, 2012년 11억 병) 가정에서의 소비도 현저히 줄었다. 예를 들면, 2012년 3월을 마지막으로 하는 12개 월동안, 평균의 캐나다인은 가정에서 45병

이러한 어려움에 직면하여, 청량음료 회 사들은 다양한 종류의 음료를 제공함으로써 사전대책을 강구하고 있다. (예를 들면 비탄 산 청량음료) , 정면으로 비만의 문제를 언 급하고, 새 맛으로 혁신하고 있다. 분명히 병물부문의 수익이 매우 증가했으며 판매증 가세를 유지하기 위해 노력하고 있다. 전국의 병물 판매에서 우세한 시장 점유율 을 차지하는 가장 잘 알려진 상표의 제품들 을 제공하는 회사인 Nestle Waters사는 금 년 봄에Nature’s Blend를 출시한다. 이 제품 은 맛이 첨부된 물로, 과일 쥬스, 비타민 및 미네랄을 강화하여 제공한다. Nestle Waters 사의 기업 업무담당 이사인John Challinor씨 에 따르면, 이 부문의 인기가 상승하고 있으 며 이 신제품이 잘 판매될 것으로 예상한다. “캐나다인들은 저칼로리 음료를 마시기 원 하며Natures Blend제품은 한 병당 단지100

CONVENIENCE & CARWASH CANADA

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칼로리만 제공한다. 우리는 이 제품이 편의 점 운영자들이 인식해야 하는 소비자의 수 요에 관한 특별한 해결책을 제공한다고 여 긴다, ”라고 그는 말하면서, 편의점 직원들 이 제품과 새로운 제품의 추세를 잘 알아서 대체상품을 찾는 소비자들에게 상품추천을 잘 할 수 있어야 한다고 제안한다.

Nature’s Blend는 3개의 다른 맛으로, 473 ml의 병으로 제공된다 – 열대 감귤 (Tropical Citrus), 아사이베리와 포도 (Acai Grape), 그리고 오렌지 망고 (Orange Mango)이다. 이는 Montclair, Nestle Pure Life, Perrier, San Pellegrino같은 상표에 추가되는 또다른 상표이다. 그는 탄산수부문의 비즈니스가 2015년 이후에도 지속적으로 5퍼센트 성장 할 것이라고 추가로 보고한다. 캐나다 보건부가 2010년 5월에 식물성 스테롤 (피토스테롤phytosterols)을 승인된 음식과 보건에 관련한 청구에서 엄격히 규 제하는 물질의 목록에 포함시켰을 때, 과일 및 야채 쥬스 제조업체들은 혁신적인 제품 에 대한 수요에 의하여 계속 압력을 받는 시 장에서 새롭게 발견한 성장의 기회를 박탈 당했다. 예를 들면, Coca-Cola Canada 사의 Minute Maid Heart Wise 제품의 출시 이후 에 A. Lassonde Inc 사는Oasis Healthbreak CholestPrevent 제품을 출시하여Oasis juice 의 품목을 확대했다; 두제품 모두 식물성 스 테롤이 현재 강화되어 있다.

A Lassonde사는Oasis, Allens, Rougemont, Fruité, DelMonte 및 많은 다른 상표 를 포함하는 다수의 상표의 제품으로 과일

58 March | April 2013

주스 부문이 캐나다에서 가장 대규모의 판 매부문을 차지하도록 부추기는 것을 돕기 위해 지속적으로 제품을 혁신하고 있다. 또 한, 회사는 막 새로운473ml의 용량의 페트 병을 막 출시했다.이는Oasis 상표의 6개의 다양한 쥬스 및 3개의 DelMonte상표의 칵 테일, 그리고 3개의 Flavür상표의 아이스티 를 위한 병이다. “우리는 NS, Qc, Ont 및 Alberta에 공장을 가지고 있으며 전국에서 수천명의 직원을 고용한 캐나다의 가장 큰 쥬스 제공업체로써 자부심을 가진 기업이 다” 라고A. Lassonde 사의 마케팅담당 부 사장인Luc Prevost씨는 말한다. “우리 편의점 비즈니스는 항상 우리에게 중요하다. 이제 동부에서 서부까지 꾸준하 게 Oasis제품을 공급하므로, 우리는 편의점 에서 우리제품의 점유율을 높이기 위한 노 력을 강화하고 있다,”라고 말하며 영양가 있는 차가운 청량음료를 편의점에서 찾는 십대와 육체노동자들에게 인기높은 960ml 용량의 종이팩제품을 저렴한 기준 소매 가 격으로 제공한다고 추가로 말한다. “Oasis 상표의 주스는 항상 무설탕이며100% 쥬스 이다,”라고 하며 ” 쥬스가 거의 1리터의 쥬스를 약 $2불 에 제공하여 대단한 가치를 제공한다.”라 고 말한다.

Prevost사는 다른 음료제품부문이 지난 몇 년동안 혁신적인 제품을 상당히 많이 내놓 았지만, 쥬스는 편의점 비즈니스에서 매우 중요한 부문으로 남아 있으며 혁신은 포장 을 다르게 하여 이루어지며 전에는 이국적 인 맛이었던 망고나 시계꽃 열매(패션 푸르

매번 운동을 올 바르게 끝내세요 에너지의 지속 • 영양이 가득한 휴대용 병 • 운동후 단백질 섭취

이제 캐나다 에서 구입가 능합니다.

미국 프로틴음료의 선두업체와 함께 성장합니다 • 일회용 프로틴음료는 미국 편의점업계에서 가장 빠르게 성장하 는 품목중의 하나입니다 • 는 미국의 일회용 프로틴음료를 처음 만든 선두업체입니다 • 는 미국 편의점업계에서85%의 시장 점유율을 갖고 있습니다 • 의 매출은 미국 편의점에서25% 성장했습니다.

마셔요. 근육을 키우세요 정보원: 를 마지막으로 하는 지난 52주. 은 보다 지방이 50% 덜 들어 있습니다.

트)와 같은 것이 새로운 주류 상품으로 자리 를 잡음으로써 이루어질 것이다. 또다른 재미있는 대안의 제품은 Planet E Beverages Inc사에서 제공된다. 이 회사는 UrbanZen Tea 라는 자체 상표를 캐나다 중부및 미국 일부지역에 내놓았는데 유기농 법으로 성공했다. 토론토에 위치한 이 회사 의 영업 및 마케팅담당 이사인John Palacios씨에 따르면, 다운타운 중심부 및 교외 의 인구밀도가 높은 곳에 위치한 편의점에 집중하고 있다. 그 지역에서 음료제품을 잘 아는 소비자들은 손으로 딴 차잎을 사용하여 실제로 우려낸 이 아이스티를 미리 알고 구 입한다. “이는 그 편의점에서 이 제품을 구 입할 수 있음을 알고 있는 단골고객을 확보 했음을 의미한다. 또한 그 편의점에서 더 많 은 돈을 소비자들이 지불하도록, 건강한 스 낵제품을 팔 수 있는 기회를 제공한다,”라 고 그는 말한다. 그는 독특한 음료를 만들기 위해 이 제 품의 연구 개발에 많은 돈을 썼다고 말한 다. Planet E Beverages사는 UrbanZen Tea 의 상표로 5개의 맛을 내는 제품을 제 공한다 – Honey Jasmine, Lemon, Green Apple, Ginger 그리고Mango Aloe Vera이 다. 이 제품들은 자스민 꽃과 알로에 베라와 같은 실제 성분을 포함한 것을 그 특징으로 한다. 신제품은Calamansi Lime Aloe Vera 인데 독특한 라임맛을 가진 차로 톡 쏘는 맛 이며 신선하며, 레몬맛을 사랑하는 소비자들 이 새로운 천연의 맛을 즐기게 하고 갈증을 가시게 할 것이다.

60 March | April 2013

코코넛워터는 특정 인종에게서 주류시장 으로 확대된 음료시장에서의 또다른 혁신적 인 제품이다. 캐나다에서 아직 수요가 적으 나, 미국에서는Coke와Pepsi사와 같은 주요 회사들이 브라질인, 태국 또는 필리핀인인 소비자들에게 오랫동안 인기품목이었던 이 과일 음료의 판매를 성장시키기 위해 광고에 서 유명 스타를 기용했다. 캐나다에서는, Euromonitor사의 보고에 따르면, 현재O.N.E, Beyond, Zico, Grace, Blue Monkey, Cocos-Pure 그리고 다른 상표들이 코코넛워터의 상표이다. 2012년 봄에 Starbucks 사는O.N.E.상표가 캐나다 시장에 진출했음을 알리는 신호로Ontario 및 British Columbia 지역의 카페에서 O.N.E.상표를 도입했음을 발표했다. 새로운 제품에 대한 모든 소란에도 불구하고 캐나 다내의 코코넛워터의 판매는 소매부문에서 2012년에 2백만 달러 미만에 머물면서 부 진했으며, 10%미만의 성장만이 예상된다. 캐나다 코코넛음료 시장의 선두업체들은 Coke사의 Zico 의 세가지 맛인 original, chocolate 및 latte와 Pepsi사의 O.N.E.이 다. 미국에서는Vita Coca사는 지난 2-3년 간 매출이 두배 증가했으며 4억달러의 시장 에서 약 1억달러의 매출을 올린 선두업체이 다. 이 성공의 배후에는 저칼로리, 영양이 높 은 음료가 운동을 하는 사람들에게 인기가 있기 때문이다. 내년 여름에는 마케팅 공세 이후에 미국에서와 같이 캐나다시장에서 매 출이 오를 것이라 기대한다.

대안의 제품들을 차치하고, 차가운 음료부 문은 성장가능하다. ICEE 슬러시 음료 및 Harlan Fairbanks 사가 판매하는 다른 제 품들이 그렇다. Harlan Fairbanks 사의 영 업담당 부사장인 Blair Wankling씨는 기계 를 이용해 제공하는 음료 판매를 하지 않는 편의점들은 음료제품의 선정을 다시 해야 한 다고 제시한다. 그는 업소내 슬러시기계를 갖추면40 에서 80퍼센트의 상당한 이익을 얻을 수 있다고 말한다.

Harlan Fairbanks 사의 Slush Puppy 가 오랜 기간동안 최고 인기제품이며 프로 즌 탄산 음료부분을 개척한 제품이ICEE이 다. “ICEE 사는 거품이 일며 물기가 적다. 물기가 적으면 수익이 더 많다는 것을 의 미한다. 이는 또한 제조하기도 편리하다,” ICEE 상표의 11개의 제품중 블루 라스베리 (산딸기)맛이 가장 잘 팔리며 체리 및 콜라 맛이 그 다음이다.

Wankling씨는 또한 과일 스무디와 프로즌 카푸치노제품을 주목할 것을 제안한다. “사 람들이 획기적이고 새로운 맛을 찾으면서 카 라멜 쵸콜렛 마키아토(Carmel Chocolate Macchiato)맛이 잘 판매되고 있다,”라고 그는 말하면서 프로즌 카푸치노제품이 고급 커피부문에서 수익을 얻고 있다고 언급한다. 에너지를 빨리 얻을 수 있는 음료를 찾는 시대의 기대에 부응하여, 고급 커피 음료 판 매가 현저히 증가하고 있다. 이제 시장에서 에너지음료 기능이 강화된 커피제품들이 인 기를 점점 얻고 있다.

예를 들면, Coke사는 Monster Zero Ultra, Monster Ballers Blend Punch, Monster REHAB Orangeade, Monster Absolutely Zero 4pk을 에너지 음료부문 에 추가할 것이다. Coca-Cola Refreshments 사의 편의점 소매부문의 전략 및 마 케팅 담당이사인 Darren White씨에 따르 면, 에너지음료는 시장내에서 가장 빠른 성 장을 보이는 부문이며 편의점에서 에너지음 료가 가장 많이 팔린다. “이 성장에 새로운 맛이 중요한 부분을 차지하므로, 새로운 맛 의 Monster제품과 같이, 새롭고 혁신적인 맛의 제품을 갖추는 것이 단골 에너지음료 소비자들의 업소 방문을 늘리는 것을 도와줄 것이다,”라고 그는 말하며 업소내 손님의 출입을 늘리며 다시 오게 하는 역할을 하기 때문에 신제품이 음료부문에서 중요하다고 덧붙인다. “기존의 인기제품에 부정적으로 영향을 주지 않고 구매자들의 눈에 보이는 곳에 신제품을 진열하는 것이 가장 이상적인 전략이다. 소매업주들은 적절한 공간에 구매 자의 눈에 띄게 상품을 배치하는 것을 보장 하기 위해, 제조업체가 컴퓨터로 미리 만든 상품 진열계획의 권고를 신뢰해야 한다.” 에너지 음료의 신제품은 Red Bull Editions인데 독특한 빨간색, 은색, 파란색의 캔으로 제공되는 다양한 맛의 제품이다.

Editions은 동일한 에너지음료이며 원래의 Red Bull 의 제조 공법과 동일하게 약간 탄 산이 들어 있으며 새로운 세 가지 종류의 상 쾌한 맛-크랜베리, 라임 그리고 블루베리로 강화되었다. 2012년의 Red Bull Total Zero 의 성공적인 출시 이후에Editions제품

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의 출시와 새로운 맛이 출시되었다. Editions 제품은 2013년 3월에 전국에 출시되며, Red Bull Energy Drink, Red Bull Sugarfree 및 Red Bull Total Zero의 가격과 비슷하게 책 정될 것이다. Red Bull Editions 제품들은 250 ml (8.4 oz)한 캔이 $2.69에 판매될 것 이다. 이러한 신제품들은 청량음료의 수요의 성 장가능성을 암시한다. 캐나다 편의점 운영자 들에게 어려운 점은 고객층을 이해하고 수요 에 꼭맞는 제품을 구비하는 것이다. 탄산청량 음료와 같은 부분의 매출은 저조하며 스파클

62 March | April 2013

링 음료 및 아이스 티시장의 수요는 이미 절 정에 달했다. 편의점업계의 거의10퍼센트 의 수익의 성패가 달려 있는 상황에서 업소 운영자들은 주의를 기울이고 차가운 음료의 판매의 지속을 유지해야 한다.

K: 획기적 제품>>특허를 받은 터보-청소 시스템 K: 특허를 받은 Haaga사의 터보-청소 시스템은 스트라스버그에서 열린 2009년 발명가 쇼에서 회장 상 및 금메달을 수상했습니다.

K: Haaga사는 그러한 상을 받은 유일한 청소기 생산업체입니다.

K: 독특한 디스크 브러쉬 시스템을 갖춘

날렵

K: Haaga사의 독특한 디스크 브러쉬 시스템

K: Haaga사의 터보 청소 시스템은 두배의 청소 기능을 가집니다

K: 똑똑한 기계 주변의 공기 흐름으로 먼지 가 매우 적음. 브러쉬는 4년 보증

K: Haaga>> 장점만 모방됩니다: K: 심지어 중국 경쟁업체도 Haaga사의 고품질 제품의 진가를 인정합니다, 중국업체는 훌륭하게 기술을 도용했습니다.

MI Petro and MPI (403) 266-5558 fwight@shaw.ca www.mipetro.com

By: Karen Budahazy General Manager, InComm Canada

편리함을 제공하기 돈을 관리하는 최선의 방법을 고려할 때, 소비자들은 지역내 주유소 및 편의점을 그 목록에 추가해야 한다. 오늘날 이용가능한 다양한 선불 및 다목적의 재충전 가능한 제품들은 손님들이 주유소 및 편의점들을 금 융 기관으로 이용하는 것을 가능하게 했다. 많은 주유 소 및 편의점들은 일반적 사용 또는 휴대폰 사용시간 또는 음악 다운로드와 같은 특정한 목적을 위한 선불 카드를 제공할 뿐 아니라 캐나다에서 가장 있기 있는 소매업체의 일부에서 사용가능한 다양한 선불의 기 프트 카드를 제공한다. 많은 사람들은 선불카드를 선물하는 방법 또는 디지 털 또는 휴대폰 컨텐츠에 접근하는 방법으로 여긴다. 이러한 카드들은 또한 개인 재무관리에도 매우 유용 한 도구이다. 데빗 및 크레딧 카드는 눈에 보이는 한 계가 없어 보이므로 분수에 넘치는 지출을 하기 쉬운 “장난감 돈”의 효과를 종종 가진다. 선불카드는, 반 면에, 소비자들이 각 예산의 부분에 맞게 상한선을 결

64 March | April 2013

정하고 미리 지불하게 하여 불필요한 구입이나 과소 비를 억제시킨다. 선불카드는 또한 이용가능한, 가장 편리하게 선택할 수 있는 것 중의 하나이다. 다양한 소매업체들이 선불 카드를 매장내에서 그리고 컴퓨터로 제공한다. 그리 고 다목적으로 재충전가능한 GPR 제품들은 예산 안 에서 돈을 추가하는 것을 쉽게 한다. GPR 카드는 크 레딧 또는 데빗 카드처럼 이용되고 많은 곳에서 받아 들여지면서 지출을 억제할 수 있으므로 선불 상품중 가장 빨리 증가하는 종류 중의 하나이다. 이러한 이용가능한 지불의 방법의 확대및 소비자 들의 수요의 증대는 전체 선불카드 시장, 특히 캐나 다 편의점 부분의 대단한 호황을 가져왔다. InComm Prepaid Canada Inc.사와 공동으로NorthStar Research Partners가 수행한 최근의 연구에 따르면, 주 유소/편의점 부문의 금융 상품의 판매가 최근 몇 년 동안 기하급수적으로 성장했다. 판매의 증가가 2009

년과 2012년 사이에 거의 네 배가 되었으며 그 숫자는 2011년에서 2012년에61퍼센트 상승했다. 기프트 카드와 GPR카드는 주유 소와 편의점 주인들에게 굉장히 수 익성이 좋은 기회를 제시하며 소비 자의 왕래 및 충성도를 증가시킨다. 그러나 계속 발전하는 규제를 포함 하여 고려해야 할 중요한 요인들이 있다. 캐나다에서, 이런 종류의 상 품을 다루는 연방정부의 규정이 현 재 계류중이며, 2013년 말까지는 비준될 것이 예상된다. 소매업체 및 소비자들에게 매우 인기있는 주유소 및 편의점 부분 의 최근의 추세는 보상 및 단골고 객 카드이다. 이미 대형 슈퍼마켓 및 의류 소매업체의 성공적인 수단 이 된, 보상 카드는 주유소 및 편 의점에서 이상적이다. 많은 운전자 들은 기름을 넣으려면 가장 가까운 주유소에 들어 간다: 그러나 보상 카드는 특정 상표의 주유소를 찾는 것을 격려한다. 전세계적으로 유가 가 급등하므로, 보상 프로그램은 충 성도가 높은 운전자들이 주유하면 서 추가의 이익을 얻는 것처럼 느 끼게 하는 데 매우 강력한 역할을 할 수 있다. 더우기, 자동차의 탱크를 채우는 것이 개인의 예산상 점점 더 비싼 부분이 되어감에 따라, 선불 주유 카드는 선물을 함에 있어서 인기를 점점 얻고 있다. 뿐만 아니라, 선불 카드는 막판의 선물 또는 선물을 고르기 힘든 사람들을 위한 융통성 있는 선물의 방법으로 편리하다. 이 러한 이유로, 선불 카드의 진열을 많은 업소에서 현저하게 보게 되 었다. InComm사가 의뢰한 2013 년의 설문조사는 응답자의 41퍼센 트가 보통 쇼핑하는 동안에 선불 카드를 구입했다는 결과를 얻었다. 이 통계는 선불 카드가 추가시킬

수 있는 수입의 거대한 기회가 존 재함을 강조한다. 설문조사는 또한 2012년에 응답자의24퍼센트가 다 른 사람을 위해 주유 카드를 구입 했으며29퍼센트는 자신을 위해 구 입했고, 주유카드구입에 평균적으 로 지출한 금액은 $49.50였다. 최 초의 투자액이 매우 낮은 제품치고 는, 소매업자들에게 중요하고 새로 운 수입원에 이르는 것이다. 판매 촉진은 선불 제품의 매출을 창출하는 데 있어서 또한 중요한 요인으로 입증되었다. 주유소와 편 의점은 크기가 다양하지만, 공간이 더 작고 소비자들이 원하는 카드들 찾기 위해 돌아 다녀야 하는 창고 형 매장 및 대형 슈퍼마켓보다 유 리하다. 그렇기는 하지만, 소매업체 들은 설문조사 응답자의 54퍼센트 가 계산대에 진열된 선불카드를 찾

는다고 말한 것을 고려해야 한다. 소비자들이 볼 수있는 곳에 진열함 은 카드의 판매를 현저히 증가시킬 수 있다. 주유소 및 편의점은 소비자들에 게 바로 편리함을 제공하는 것이 전부이다. 선불 카드 및GPR 카드 는 편리한 지불을 위해 선택할 수 있는 것이기 때문에 가장 적합하 다. 주유소 및 편의점은 많은 사람 들이 매일은 아니더라도 일 주에 한 번 방문하는 데 이는 소매업체 의 필요에 부응하는 -소비자 충성 도-라는 추가된 선불카드의 장점 을 가져오는 것을 의미한다. 이러 한 제품의 성공을 보려면 단지 제 품의 추세, 고객의 수요를 알고 규 정을 준수하면 된다. 그 후에, 소매 업자들은 편안히 앉아 매출이 꾸준 히 증가하는 것을 볼 수 있다.

Bulloch Technologies 사는 캐나다내 주유소POS 시 스템중 선두 업체입니다…

주유펌프내에 카드 판 독기가 설치되어 있 습니다 완전한 펌프 관리를 지원합니다 주 7일 24시간 서비스 지원

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T 905-678-9818 F 905-678-7076

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What Businesses Can Learn from the Rebranding of Batman

Exec Producer Shares How His Vision Helped the Dark Knight Take Wing The rebranding of the character became so strong that the word “Batman” wasn’t even included in the titles of the last two films, “The Dark Knight” and “The Dark Knight Rises.”

66 March | April 2013

It’s been more than two decades since Batman was resurrected – rebranded – to the mainstream world, and it’s largely due to a boy and his dream.

“I wasn’t just rejected from every studio in Hollywood; I was emphatically rejected because Batman was known only as a punch line to a joke,” says Michael Uslan, who became one of the highest-grossing movie executive producers of all time with the Batman film franchise. He writes about his personal journey in rebranding his hero to the world in his memoir, The Boy Who Loved Batman (www. theboywholovedbatman.com).

“When I watched the sitcom in 1966, I was both thrilled and horrified – the former because my idol was on TV with a cool car, and the latter because people were laughing at Batman and that just killed me. I knew then that my purpose in life was to show everyone who the Dark Knight really was.”

Uslan reviews some of the reasons the Batman franchise became one of the most successful in film history: • A talented team: Thanks to genius filmmakers like Christopher Nolan and Tim Burton, super producers, daring execs, amazing casts, and incred-

a logo conveys all of the key points. But rebranding can be tricky. Uslan knew about the innate potential, but Hollywood couldn’t see Batman as the Dark Knight after the 1960s sitcom, which is why it took a decade after acquiring the rights to Batman to actually start production. Rebranding is often the art of uncovering a product’s past, he says.

• Branding – a safer investment: Other successful movies this year — Marvel’s “The Avengers” and “The Amazing Spider-Man,” “The Hunger Games” – all carry strong brands. Most successful products, in and out of Hollywood, have successful brands behind them, Uslan notes. When a brand has been established, it becomes a safer risk for investors and opens multiple revenue streams across many platforms.

• Unwavering conviction: How does a middle-class kid in his 20s, the son of a stonemason and a bookkeeper, buy the film rights to Batman? How does that same guy create the comic-to-film craze that society has witnessed in the past two decades when no one believed in his vision? Every time his resolve was questioned, it came down to the same answer, “I had 100 percent confidence it would work,” Uslan says.

About Michael Uslan Michael Uslan, (www.theuslancompany.com), is the Originator and Executive Producer, along with his partner Benjamin Melniker, of the Batman franchise of motion pictures. In his 36 years in the film and television industry, he has been involved with such projects as “National Treasure,” “Constantine,” and countless animated projects. His projects have won Oscars, Golden Globes and Emmy Awards.

He is the author of “The Boy Who Loved Batman,” his autobiography, now in bookstores and at amazon.com

ible crews, the rebranding of the character became so strong that the word “Batman” wasn’t even included in the titles of the last two films, “The Dark Knight” and “The Dark Knight Rises.”

• Branding – a built-in narrative: A cool symbol, check; tall, dark and handsome, check; a relatable origin story (no superpowers) check; great technology for the character to use against villains, check … You know a brand has hit the mark when

“Branding is absolutely the most important aspect to marketing any product these days,” Uslan says.

“We succeeded. I believed 100 percent in a vision that involved my favorite super-hero of all time, a character the world recognized and responded to across borders and even cultures. Batman needed to be presented in a way he’d only been seen in the comic books – as the Dark Knight.”

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WHAT’S NEW

J.B. Cadrin Inc. and Jean-Paul Beaudry Ltée join forces and become Beaudry & Cadrin Inc. NACDA is proud to announce that, since February 17th 2013, J.B. Cadrin Inc. and Jean-Paul Beaudry Ltée are now grouped under the company Cadrin & Beaudry Inc. The two entities will continue however to function independently under the names: J.B. Cadrin Distributeur en alimentation and Jean-Paul Beaudry Grossiste en alimentation.

Each division will keep its distribution centre and its staff.

DETAIL PLUS introduces POLI-TOWELS and WIPES

Gilbarco Veeder-Root Working with PayPal to Simplify Paying at the Pump More gas stations and convenience stores around the world will now be able to offer mobile and digital payments Gilbarco Veeder-Root has announced that it is working with PayPal on digital payment and other mobile solutions to be offered to Gilbarco customers worldwide. The initial effort will launch the PayPal payment capability to retailers with Passport® point-of-sale. Future developments will bring PayPal solutions to Gilbarco’s growing suite of media and merchandising applications.

“The PayPal mobile solution will be a cornerstone of our suite of retail applications,” says Mike Schulte, President of Gilbarco North America.

This collaboration enables retailers to connect more effectively with customers and simplifies the way people pay for fuel and purchase in-store items.

Once fully integrated with Gilbarco’s other products, such as Applause™ TV, it has the potential to provide retailers with an unparalleled communication channel to drive loyalty and higher sales.

According to Don Kingsborough, Vice President of Retail Services, PayPal. PayPal wants to be where consumers shop every day and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put them into thousands of locations.

New from DETAIL PLUS are POLI-TOWELS & WIPES, an innovative product that features an elastic polymer media for removing all types of surface contaminants, such as: IFO, paint overspray, brake & rail dust, insect residue, tree sap, and more.

The company reports that POLI-TOWELS & WIPES are an improved alternative to the clay bar. They are faster, easier to use, and less expensive.

POLI-TOWELS & WIPES are available in two choices for any contamination removal: Universal and Aggressive.

The POLI-TOWEL is 12” x 12” with a single side of elastic polymer and is priced at $19.95 ea.

The POLI-WIPE is 6” x 6” and dual-sided and priced at $12.95 ea.

FOR MORE INFORMATION CONTACT: Bud Abraham@buda@detailplus.com 1.800.284.0123 Ext. 4 or visit: www.detailplus.com

Thomson Joins P.D. McLaren P.D. McLaren, President / CEO of P.D.McLaren Limited has announced that John Thomson is joining their western sales team.

Mr. Thomson comes with over 30 years of experience in the oil and related industries, most recently as Western Regional Manager for a national steel company. John also comes with experience as Regional General Manager for a national petroleum equipment distributor.

Working out of the Calgary office, John will be responsible for business development in Alberta, Saskatchewan, and Manitoba and will focus on the entire product offering, as well as new product development.

Carl Buddig & Company Names New Canadian Sales Manager Carl Buddig & Company has announced the addition of Marlon Villanueva, of Mississauga, Ontario, as the company’s new Canadian sales manager. Villanueva will report to John Vigna, vice president of sales, and he will oversee sales, marketing and brand management for the company’s Buddig and Old Wisconsin product lines in Canada. He replaces Robert Luce, who is retiring after 25 years. During his lengthy career with Buddig, Luce is credited with expanding the company’s national distribution network. Previously, Villanueva successfully managed a portfolio of brands in successive management positions with leading natural and specialty food distributor

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Tree of Life Canada. At Buddig he will focus on leveraging the company’s extensive, coast-to-coast distribution network to grow product sales through retail grocery stores, warehouse clubs and other key accounts. Key areas of responsibility include supporting the launch of new products, providing promotional and marketing support for existing product lines, as well as pricing and inventory management.

In Canada, Buddig and Old Wisconsin products are distributed through Skilcor Northbud and Tree of Life and available at retailers such as Sobeys and Loblaws.

New Lower kVAR StacoVAR® Mini Helps Control Power Factor for Car Washes Staco Energy Products has introduced the new lower kVAR cost efficient StacoVAR® mini – a wall mountable automatic power factor correction bank which is ideal for car washes of all kinds, including self-serve washes, in-bay automatics, tunnels, and others. The motors which these facilities rely on for their vacuum stations, conveyors, blowers, pumps, and more, are inherently inefficient – resulting in poor power factor. This new product line extension utilizes the same components as the existing StacoVAR® mini, to maintain the desired power factor level through a microprocessor based controller which adjusts to system load conditions. Models are available from 11.5 to 28 kvar at 208V, 15 to 37.5 kvar at 240V, and 28 to 75 kvar at 480V. This compact high quality design includes capacitors, reactors, contactors and fuses – and is UL Listed. Capacitors include a 5-year warranty.

“If utility invoicing includes terms like ‘KVA demand’ or ‘adjusted (or billed) kw demand’ or ‘reactive power’” said Rich Zuccaro, Staco Power Factor Program Manager, “then they are likely paying a penalty or surcharge for poor power factor. If that is the case, then they can benefit from StacoVAR® mini extended range kvar technology–often achieving payback in two years or less.

For more information call 866-266-1191, or visit www.stacoenergy.com

MACNEIL welcomes New B.C. Distributor MacNeil Wash Systems, a leading manufacturer of high performance conveyorized tunnel equipment, has appointed Portwest Wash Systems as a distributor serving the province of British Columbia, Canada.

Portwest Wash Systems has been in business since 1994 and has a full staff of factory-trained technicians who service over 100 washes, 24/7. Portwest will now service and distribute MacNeil’s full line of tunnel wash equipment throughout the province of B.C., including Vancouver Island.

“We are very excited with the opportunity to be a part of the MacNeil Wash System’s family,” said George Porter, President of Portwest Wash Systems, “and we’re looking forward to significantly growing both the in-bay express and full-tunnel express markets here on the west coast.”

Portwest can be contacted toll free in B.C. at: (877) 574-7072 or at (604) 888-6829 Jeff Maize, MacNeil’s Vice President, added “We are very pleased to have Portwest represent MacNeil Wash Systems in British Columbia. George Porter and his team have a great reputation in their market and the experience and expertise to ensure that their customers are successful.”

For more information visit: www.macneilwash.com or email: info@macneilwash.com

HoneyBar introduces 5-Bar Retail Boxes HoneyBar Products has begun shipping their new 5-bar retail boxes. These new boxes are available for their top 3 HoneyBar flavours–Trail Mix, Cranberry and Sweet & Salty and have a suggested retail price of $5.99.

HoneyBar Products International Inc. produces all-natural snack bars made with variouscombinations of nuts, seeds, dried fruit, rolled oats and other similar ingredients, all held together with only honey. They also produce private label and co-pack bars for various companies in the USA and Canada.

For further information visit www.honeybar.ca www.honeybar.ca

Three feisty new flavours from the new Red Bull Editions product line up: • The Red Edition: sweet, tart cranberry flavor.

• The Silver Edition: cool taste of fresh lime.

• The Blue Edition: fruity burst of blueberry.

The Red Bull Editions are an exciting addition that caters to all those who love the functionality of the Red Bull Energy Drink but are looking for new tastes.

Cranberry, blueberry and lime harmonize very well with the Red Bull Energy Drink and offer a choice to the consumer.

Ad Index Belanger.................................................................................................34 Blendco Systems ...............................................................................31 Bulloch Technologies ................................................................53, 65 Cashtech Currency ............................................................................10 CheckMate (The Working Alone Safety Solution)................................................7 Core-Mark Int’l..............................................................................11, 19 Cyba Stevens/Muscle Milk .....................................................15, 59 DirectCash ATM ..............................................................................OBC Display Distribution Inc. ...................................................................20 DuneCigs.ca .........................................................................................26 Extrutech Plastics Inc. .......................................................................45 Gourmet Chips ................................................................................. IBC Harlan Fairbanks .................................................................................16 International Carwash Association ...............................................23 MI Petro ........................................................................................ 47, 63 Muscle Milk ..........................................................................................59 National Energy Equipment ...........................................................49 National Smokeless Tobacco ........................................................IFC Oasis ......................................................................................................41 PDQ Manufacturing............................................................................46 Petroleum Equipment Institute .....................................................29 Pumps & Pressure .............................................................................39 PurClean PurWater ............................................................................43 Tanknology Canada Inc................................................................... 50 Turtle Wax .............................................................................................44 WPMA ....................................................................................................25 Wolf Distributing .................................................................................37 XpresSystem ........................................................................................32 CONVENIENCE & CARWASH CANADA

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1. bottom stairs post shorter, 2. board outside top rightroom, 3. small post stair rail missing, 4. wall phone lower left room, 5. chair agianst wall top left room, 6. colour of door top centre room, 7. curtain on door window bottom right room, 8. picture on green wall bottom right room moved, 9. rope under stairs, 10. photo top of dresser top right room.

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10

Spot the differences between top and bottom photos.

Spot all 10.

There are 10 differences between these 2 photos. See if you can spot them.

CHANGEOVER

CONVENIENCE & CARWASH CANADA

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