Constructing a new

CONSTRUCTING A NEW CLAASSIFICATION OF CROWNING WITH SOPHISTICATION

ELEGANT “Arooba Sundas” SHARES INSIGHTS INTO INFLUENCER MARKETING

By Nida Kanwal

tyle is just one single word but it does have a million expressions. We do see a lot of people very diverse about their self-presentation, but some individuals create new editions of themself to showcase unique fashion characteristics. Girls are appealing if they are glamours but we must mention that elegance has a special set of audiences. Team Edgy came across one such elegant and classy girl “Arooba Sundas”. Sundas has a unique way of presenting herself and she is different concerning her professional aptitude, social engagement, and appearance than the other people we come across.

Talking to Edgy in an interview, Arooba uttered her views and elucidated her unique characteristics. She said I do get a very inspiring reaction when they see the energy and the motivation from an individual with multitasking abilities and to be very honest I would like to be known as a fashion blogger as well as an entrepreneur because both of the fields has taught me in a way how to be a strong and ambitious woman. I begin my career in telecommunications as an

operation executive a few years ago. Then I flew to AUS for my higher studies in computer sciences, while studying I got a job in the events management company, it was a renowned company in AUS and I started working there as an event manager. It was a great experience to work with different nationalities and learn about a different culture. Then I moved to Dubai a few years ago and got an opportunity in an international food chain called Dairy Queen as a marketing head. My experience includes a variety of marketing and advertising opportunities.

I have been a fashion enthusiast and been observing very closely the fashion industry so I took a step further and opened up my online clothing brand named Vogue By Shimmers delivering globally in addition I am a social media influencer with over 3 years of experience the beauty and fashion industry with a highly engaging social media presence reaching over 150,000 ppl globally. I continued my journey from the marketing and fashion industry to the real estate market in Dubai. I like to create more fashion and beauty content as I do have my fashion brand and my major interests are in the Fashion and beauty industry. But I do a blog about lifestyle as well sometimes as I do go. Out and do campaigns with

“LIVING IN A MULTICULTURAL SOCIETY may offer an individual the opportunity to enlarge cognitive thinking and one can gain knowledge of foreign languages”

I believe that successful people can change the beliefs that longer serve them and take purposeful action daily. Advice from influencers is important. Followed by a huge audience, an influencer does have the experience and abilities to know the mood of a certain type of following. She referred to the online conversion of advice into sales. In the middle east, there are already just over 1500 mega social media influencers, the number increased in comparison to last year, because of the pandemic impact in 2020. As audience trusts the influencers more than the traditional advertising and brand. And in Arab countries, 75% of consumers buy from a brand or a service tested and mentioned by an influencer. And it’s not the same way in other markets. And in the middle east, the trend with influencer marketing is ranked as the most active and moving market. Arooba Sundas is an experienced Marketing Manager for Dairy Queen Grill and Chill. She has been actively performing in marketing and sales for over five years and coming up with innovations and ideas to boost sales and performance. Besides her marketing scores and achievements, She is a social media influencer, blogger, and vlogger, keeping DUBAI IS ONE of 130K engaged with her content, style, fashion, and everyday life on Instagram.the most diverse and international CITIES She said Dubai is one of the most diverse and international cities in the world IN THE WORLD which which makes it truly a diverse place to makes it truly a diverse live. It can inspire creativity and drive innovation. Living in a multicultural place to live society may offer an individual the opportunity to enlarge cognitive thinking and one can gain knowledge of foreign languages. Talking about her future vision she said “I trust my dreams and be the prisoner of nothing. I will use my private victory by trying to create values for others. The pursuit of excellence will determine the option. My mission in life to be the person that brings positive change and to inspire others to always reach for greatness. I am a very strong independent and career-oriented person and I Believe Local market knowledge and insight make a business more competitive and profitable. I am very ambitious and an excellent communicator. I like to chase my dreams and make them a reality. In my career of 7 years of practical life “Allhamdulliah”, I have achieved what I have a dream.” As the quality of relationships rises, the quality of thinking improves, leading to an increase in the quality of relationships, creating a reinforcing engine of success. The ability to see solutions where others see only problems.