• portfolio 2014 •
well known brands i’ve worked with
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• advertising CAMpaign •
BUDWEISER
Date: 2012. Client: Budweiser. Role: Art director. Bud Inside Music was the name for an ATL campaign that sponsor music concerts. I art directed the logo and key visual design. Regarding the logotype, i decided to highlight “Bud“ to strengthen the connection with the name of the brand, maintaining the original typeface. The end result was a visually effective collage including the product, artist and people, while utilising the shape from the Budweiser logo.
Prints
Invitation Billboard and signage
Date: 2013. Client: Budweiser. Role: Art director and graphic designer. I created and designed gift packs and others materials for direct marketing and sales point. I didn’t have any campaign guidelines, so i took the look and feel from the original campaign’s key visual. In conclusion i created materials from the original look and feel essence providing a strong impact for the final consumer experience.
Gift Pack
Invitations
Member’s cards
Supermarket Head shelved
Date: 2012/213. Client: Bancop. Role: Art director and graphic designer. Bancop is the type of bank who focuses on the agricultural and rural community. It was launched through an ATL campaign.The graphic elements were based on the tv advertisement. We had a limited budget and a simple final target. Consequently, we decided to create prints with friendly, easy to understand illustrations. Those key visuals were then taken to prints and billboards.
• packaging •
Date: 2013. Client: Budweiser. Role: Art director and graphic designer. The brief required us to create direct marketing. To design additional products such as an invitation, a member card and merchandising. I decided to create and design a box that could contain all the objects in a tidy arrangement while maintaining an important and exclusive look. As a result the product conveys a bold impact to the consumer.
Date: 2013. Client: Los Cabrones. Role: Art director and graphic designer. Los cabrones is an organic food brand, they make goat milk, cheese and meat. They were looking to redesign their packaging and to raise the brand profile to a more premium level. I directed and designed the packaging and proposed using textures that transmit an agricultural feel. I chose a minimal colour palette that helps to highlight the quality of the product.
Date: 2012. Client: Pizza Romana. Role: Art director. The brand required a refresh for their communication. That involved redesigning the graphic style, including their packaging. Inspired by the Roman empire and by the general public (families and young adults) I decided to use shapes and elements from that culture supported by a strong and bold look. Also, I created the box in a way that was interactive and more appealing for children. The pizza box could be deconstructed and transformed into toys, providing a fun way to utilise the cardboard.
Espada
Escudo
Date: 2014 Cliente: Waitrose Role: Art director and graphic designer. Waitrose wanted to launch a new line of bathroom products for babies. I decided to create labels with a delicate, playful look and feel. As the main concept I experimented with children’s aquatic animal costumes, firstly because these animals are directly related with water which links in well with the product, secondly no other brands on the market currently use this theme.
• branding •
Date: 2012. Client: Ronin. Role: Art director and graphic designer. Ronin is Japanese and is the name for ex warrior samurais. My intention was to create a logo with shapes that link strongly to the samurai culture. The reason that the foot of the ‘R’ is longer is because it is supposed to be a saber cutting the ‘O’. I experimented with diagonal lines and with origami inspired patterns, using straight, rigid lines. The colour palette was inspired by ancient japanese paintings.
Date: 2012. Client: Bancop. Role: Art Director. I was aiming to create a simple, clean and elegant tone while avoiding an intimidating look that can be typical in bank branding. By taking the flower and sunrise elements from the brand as inspiration, I created a detail for the corners which is very subtle and easy to apply. I then combined this with other elements such as patterns and clean, flat plains. As a result the client was presented with stationery that conveys a serious yet approachable feel that is appropriate for the public.
Date: 2013. Client: Gula. Role: Art director and graphic designer. Gula is a Spanish tapas restaurant in Valencia. It provides informal dining with a simple and affordable menu, targeting young adults. ‘Gula’ means gluttony in Spanish, gluttony is over indulgence of food and drink and for me can be directly related with a pig, as pigs are known as animals that eat excessively and gain weight. Therefore is seemed appropriate that the branding incorporated elements that are based on the anatomy of the pig.
Fecha: 2014. Client: Tatualia. Role: Art director and graphic designer. I designed and created the stationery for Tatualia, a tattoo removal clinic that wanted a new look like an beauty clinic. Firstly I used the brand logo as the central graphic element. It was then deconstructed and repositioned and combined with flat layers. As a result the client was presented with a clean composition with a sterile tone, which is very common in sterile clinics.
• app design •
Date: 2014. Client: Ikea Valencia. Role: Art director and graphic designer. We were required to create a mobile phone application for thee opening of Ikea in Valencia, Spain. We created an application that could record the time you have been in traffic on your way to the new Ikea store, when everybody will go to, and turn into discount percentage. The logo we created was simple, with a wink and a smile, the look and feel being very clean and bold. The important information was highlighted in a simple manner.
• web design •
Date: 2014. Client: Superfarma. Role: Art director and graphic designer. Super-farma.es is an online drugstore targeted at a young adult market. The key concept being that everybody is in some respect a ‘superhero’ because of the daily adventures that everyone has to go through in some shape or form. The look and feel is a mixture between the graphic style of old comic books and the sterile that you could interpret from the medical world.
Intro
Date: 2012. Client: Seltz Agua. Role: Art director. Seltz is a brand with a large list of water based products. I redesigned the graphic style, I decided to draw inspiration from water, droplets, organic shapes and lines that are produced when water is flowing. After the design was established I then directed the website design. Incorporating this new look and feel with lines and shapes inspired by water, the result was very fresh and communicates clearly the product that they produce.
Date: 2012. Client: Gaseosas Piri. Role: Art director and graphic designer. Gaseosas Piri produces soft drinks, they focus on appealing to children and teenagers. The strongest characteristic of soft drinks are the bubbles. Based on this I decided to create a look and feel with animated bubbles, bright colours and very entertaining for the target market.
Intro
• logotypes•
Ronin: Advertisement and architecture agency Bud Inside Music: Logo for music concerts. Buylotto.com: Online lottery. Creditotal: Financial credits. Sil Bikes Shop: Bikes and accesories shop Toddler: app for kindergardens
The Wok: Asian’s food restaurante. Gula: Spanish tapas restaurante. IGI: Real estate. One Meter Safety: Campaign for safe bikes transit for Valencia city hall. San JosÊ: Familiar medical center Easyclean: Exclusive shop for cleaning.
• print •
Date: 2014. Client: Capdell. Role: Art director and graphic designer Capdell is a very popular brand specialising in chair design and have received awards internationally. They wanted to communicate that they would be at the ARCO (International exhibition of contemporary art), so we created a composition of 3/4 images to talk about the relationship between Capdell and art. The final design was simple and striking while displaying one of their most popular and award winning chairs.
Date: 2014 Client: Tatualia Role: Art director and graphic designer We were required to create a digital flyer to congratulate father’s day, we decided to use simple typography and mock the typical phrase “Dad, can you give me money some money for a tattoo”. I created and designed the typography from an original typeface but by editing various parts of it. I then photoshopped a real skin texture on it which provided a very realistic effect.
Date: 2014. Client: Ron Matusalem. Role: Art director and graphic designer. We were required to enhance the branding of Ron Matusalem, raising their brand profile against their competitors. We developed the concept of ‘Impossible to live more’ and for the key visual I merged moments that convey various feelings and emotions into a surreal collage. As a result we produced a graphic style much more exciting and assertive than they had previously.
Date: 2014 Client: Viviz Role: Art director and graphic designer Viviz is a company that sell apartments, they wanted to communicate the sale of their apartments with specific attributes, for example parquet floors. I created the KV inspired by the concept of identifying strongly with the attributes of your home, feeling that you are a part of your home. I incorporated the wooden floorboard texture into the persons skin as if it was part of them.
Date: 2012 Client: HSBC Role: Art director and graphic designer HSBC bank arranged an exclusive cocktail evening with an intimate classical music concert for their loyal customers. This was to celebrate christmas and the new year and was inspired by the christmas season and musical instruments. I designed an invitation card for the event that when it was opened you could take the baton as if you were a conductor. Firstly I illustrated it and then created a collage with the instruments to form a christmas balloon shape. The invitations were original and a success with the client and customers.
Date: 2012. Client: Hyundai. Role: Art director and graphic designer. Hyundai launched their new collection with the concept ‘everything begins with a thought’. I decided to draw inspiration from this phrase, the moment when the thought is born, when your mind starts to fly and when the thought process becomes defined. As a result we produced key visuals that were very sophisticated and attractive showing the character of the cars and the new collection.
Date: 2012. Client: Seltz. Role: Art director. Seltz wanted to create a campaign for the arrival of spring. Inspired by the season, water and using the new graphic style created previously for this brand. I art directed a vector illustration that conveys a joyful and dynamic feeling. We used it in the KV but provided an important space for the bottle with the branding.
Date: 2012/2013. Client: Pizza Romana. Role: Art director. I created a new look and feel for Pizza Romana and then we used it on the promotioinal communications and packaging. Influenced by elements of the Roman empire, from architecture to weapons. We always use vectorial illustrations, very simple with flat colours from the red and black palette and bold typefaces. As a result we produced a very fresh, new graphic style.
BAMBUDDHA
Date: 2012. Client: Valvoline. Role: Graphic designer. Valvoline created a campaign about what you can achieve with their lubricants and how far you can get with them. Their lubricants can make your motor take you to where the world ends. So I designed chaotic print that shows a car on the way to the end of the world.
Date: 2012/2013. Client: Bancop. Role: Art director and graphic designer. I art directed and created prints for the launch of Bancop products. We had a tight budget and a very simple target market. We decided to take advantage of this and communicate through illustrations with friendly, funny and easy to understand illustrations. These prints began with vector illustrations, then they were covered with textures, and finally shadows and depth were incorporated.
• LAyout •
Date: 2010 Client: Cadam Role: Graphic designer. Cadam is a magazine about cars and elite lifestyle, aimed at a target market of well educated businessmen. Although the layout was limited by guidelines, there was still a chance for me to design in a way I thought was effective and interesting.
Date: 2012. Client: Yhaguy Repuestos. Role: Art director, graphic designer and producer. This company sells spare parts for vehicles, targeting upperclass business men. I decided to redesign many elements of the branding, one of them was the magazine, it was given a huge redesign. The final product looked more stylish, tidy and easy to read. I was a part of the conceptualising, content direction and photoshoots for the magazine.
edgarzaratefranco@gmail.com edgarzaratefranco [0034] 674 689 420 Ciutat Velha, Valencia, Valencia edgarzarate.dunked.com