GRIST FOR THE MILL

Do you want more? Perhaps more time in your day, more appreciation for what you do, more financial resources for making your dreams come true?

If you read this letter regularly, you’re probably expecting us to urge caution here. We might suggest that before you risk slipping down the spiritual and existential slope that leads to a trap of insatiable, unstoppable striving, you first consider what is actually enough, and whether you’re being fully present to the riches already surrounding you. And there would be wisdom in that!

But if the “more” that you’re hungering for today is more Edible Monterey Bay, we’re going to take this opportunity to shamelessly—and sincerely—agree with you. We absolutely believe you deserve more of the goodness in these pages, and we’d like to provide it to you!

For example, did you know that late every Tuesday afternoon, EMB deputy editor Deborah Luhrman sends out a stellar e-newsletter filled with exclusive local food news and comprehensive local food event previews—as well as updates from the national good food movement?

What’s more, our newsletter has about double the so-called click-and-open rates of typical media newsletters—meaning that our readers are about twice as excited about receiving it as readers of the average newsletter are about getting theirs! We’d love to send it to you, so if you haven’t already, please put down this magazine now and go register for the newsletter at www.ediblemontereybay.com. It’s free!

And if it’s more of these print pages that you crave, there is a solution for that as well! As any of our wonderful contributors will tell you, at press time, we sadly always have more fantastic stories than we can fit in the magazine. But like any publication, we can only afford to print a certain ratio of editorial pages for every page of advertisements we receive, so our magazine size is limited by our advertising support.

And that’s where you come in. If you own or work for a local business, please consider how advertising would benefit us both. Send your questions to ads@ediblemontereybay.com. And if you become an advertising partner, you’ll find you get a different kind of more—more opportunities to collaborate on events with us and benefit from other value-added marketing opportunities. And more importantly, you’ll see more business from the folks who read your ads in EMB.

One final way to receive more Edible is simply to buy a subscription for home delivery—for yourself or someone else who might want a little more, too. Just go back to www.ediblemontereybay and click on the “Subscribe” tab.

Meantime, we hope reading the pages of this magazine will give you more joy and more interesting topics to think about than you ever imagined.

Best wishes for a happy and healthy holiday season and a terrific new year,

Sarah Wood and Rob Fisher Publishers

edible

MONTEREY BAY

PUBLISHER AND EDITOR

Sarah Wood Sarah@ediblemontereybay.com 831.298.7117 or 831.238.1217

CO–PUBLISHER AND

ASSOCIATE EDITOR Rob Fisher

DEPUTY AND DIGITAL EDITOR

Deborah Luhrman

COPY EDITOR Doresa Banning LAYOUT DESIGN Melissa Petersen

EDITORIAL ASSISTANT AND EVENTS MANAGER Rosie Parker

AD DESIGNERS Dina Clark • Bigfish Smallpond Design • Jane Bolling Design Zephyr Pfotenhauer • Marilet Pretorius Melissa oeny Designs

CONTRIBUTORS Crystal Birns Jordan Champagne • Jamie Collins Bambi Edlund • Zoe Fisher • Margaux Gibbons Lynsie Larkin • Elizabeth Limbach Michelle Magdalena • Camilla M. Mann Kathryn McKenzie • Rosie Parker Derrick Peterman • Zephyr Pfotenhauer Lily Stoicheff • Patrick Tregenza Amber Turpin • Patrice Vecchione

ADVERTISING SALES

ads@ediblemontereybay.com • 831.238.1217 Shelby Lambert shelby@ediblemontereybay.com Kate Robbins kate@ediblemontereybay.com Sarah Wood sarah@ediblemontereybay.com

DISTRIBUTIONMANAGER Mick Freeman

CONTACT US: Edible Monterey Bay P.O. Box 228, Carmel Valley, CA 93924 www.ediblemontereybay.com 831.298.7117 or 831.238.1217 info@ediblemontereybay.com

Edible Monterey Bay is published quarterly. All rights reserved. No part of this publication may be used without written permission of the publisher. Subscriptions are $28 per year at www.ediblemontereybay.com. Every effort is made to avoid errors, misspellings and omissions. If, however, an error comes to your attention, please accept our apologies and notify us. We also welcome letters to the above address. ank you.